Extreme krypton brand story

ZEEKR, a trendy technology brand, takes "creating the ultimate experience of travel life" as its mission and upholds the core values of "equality, pluralism and sustainability".

Interpretation of brand name

Extreme krypton

Extreme: uncompromising about the ultimate performance of products and the ultimate experience of users.

Krypton: a rare gas that glows when electrified, a scientific and technological symbol in the intelligent age.


Ze: for zero, starting from zero, is the starting point and the end point of infinite possibilities.

E: electrical -Evolution -Era, the continuous evolution of the electric age.

Kr: for krypton, chemical element Kr, rare gas that glows when electrified, and scientific and technological symbol in the intelligent age.

Brand values

Krypton upholds the core values of equality, pluralism and sustainability.

On April 15th, 2021, the Krypton brand was released in China Hangzhou Bay Krypton Smart Factory.

On June 30, 2021, the APP was launched.

On August 27th, 2021, in Hangzhou, China, Krypton Auto and five eco-partners, including Intel Capital, Contemporary Amperex Technology Co., Limited, Bili Bili, Hongshang Group and Boyu Investment, formally signed a strategic investment agreement. The co-creation investment was led by Intel Capital Strategy, and the total investment of five eco-partners was 500 million US dollars.

On August 28, 2021, Kaicheng was launched, and the first stop landed in Chengdu.

On August 29th, 2021, the krypton energy-replenishing ecology was unveiled at the Chengdu Auto Show in China.

On September 5th, 2021, the first krypton center in China was officially opened in Hangzhou, China.

On September 28th, 2021, the Krypton Charging Station and Overcharging Station were officially completed in Hangzhou, China.

On October 19th, 2021, the ZEEKR001 production model was rolled off the assembly line in China Hangzhou Bay factory.

On October 23, 2021, ZEEKR001 started mass delivery. By October 31st, 2021, a total of 199 extreme krypton production model ZEEKR001 were delivered in the first week.

On November 9, 2021, the official of Extreme Krypton Automobile announced that the installation service of Extreme Energy Home Charging has been delivered nationwide.

On November 19th, 2021, ZEEKRCare customer service brand was released at Guangzhou Auto Show in China.

On December 29, 2021, Geely Holding Group announced that it had reached a cooperation with Waymo, a driverless technology company: its intelligent electric brand Kyk will provide exclusive vehicles for the WaymoOne driverless team and put it into commercial operation in the United States. This model is based on the extremely intelligent travel platform — — The vast -M(SEA-M) architecture is designed and developed by the Krypton European Innovation Center (CEVT).

As of March 17, 2022, the self-built charging station of Krypton Energy has been launched in 20 cities across the country. The online cities include: Hangzhou, Shenzhen, Wuhan, Shanghai, Beijing, Chengdu, Ningbo, Changsha, Xi ‘an, Chongqing, Huzhou, Wuxi, Tianjin, Guangzhou, Suzhou, Hefei, Nanjing, Foshan, Changzhou and Zhuzhou.

The CEO of Extreme Smart Technology said in an interview with Xinhua Auto Media: "The profound industrial base and global superior resources accumulated by Geely Holding in the past 35 years have fully empowered the extreme accumulation and given it the courage and confidence to change."

Gothenburg, where CEVT (Central European Automotive Technology Center) is located, has gathered more than 2,000 automotive engineers from more than 20 countries. CEVT meets the diversified needs of the global market through continuous innovation in modular development, virtual engineering and software system development.

Hangzhou Bay, a krypton smart factory, is located in Zhejiang, China.

core technology

SEA vast architecture

SEA vast intelligent evolution experience architecture, with hardware layer, system layer and ecological layer, constructs a trinity three-dimensional layout.

SEA’s vast architecture has achieved full-size coverage from A-class cars to E-class cars, which can meet all modeling needs of cars, SUVs, MPVs, small city cars, sports cars, pickup trucks and future travel vehicles.

At the same time, SEA’s vast architecture redefines the development cycle of software cars, shortening the software development time by more than 50%.



Relying on professional team, self-developed technology, partners and intelligent operation, ZEEKRPower can build an energy-replenishing ecology and experience from three dimensions: family, city and service, and provide users with all-round energy solutions. Committed to exploring new technologies, new services and new experiences, realizing full-scene, full-ecological and full-life cycle energy management, and solving the pain points of users’ full-scene charging experience with ecological services.


Zeekcare is based on the application of intelligent, digital and humanized technology. Zeekcare will effectively solve the service pain of pure electric travel and realize the accurate access to "intelligent, efficient and exclusive" services.

Won the top ten selected new energy vehicles in 2021.

Won the 2021ZAKER Intelligent Enterprise of the Year — — Extreme krypton smart factory.

In 2022, the CES show was listed, and Mobileye, a subsidiary of Intel, announced that it would continue to cooperate with Geely Extreme Krypton Automobile. The two parties will release the world’s first L4-class self-driving car in 2024.

On February 18th, 2022, the global flagship store of Krypton Center officially opened, located in the famous landmark Shanghai Tower.

In March 2022, the official position of Extreme Krypton Automobile issued a statement saying that the company noticed that a blogger "Xiao Hu Che" recently released a series of videos on the Internet platform, which made malicious negative reports on the "Extreme Krypton" brand. He said that the blogger’s behavior caused serious damage to the legitimate rights and interests of the company and the reputation of the owner. The "Little Nonsense Car" is required to remove the video clips of relevant issues within three days after the issuance of this statement, and take the initiative to clarify the cause of the matter in all channels and platforms where relevant video clips are released, and publicly apologize to the owner and the company.