【TechWeb】Just now, the new M5 in Wenjie opened the booking channel, and can enjoy the discount of 2,000 yuan deposit and 5,000 yuan car purchase. Yu Chengdong said in Weibo: The Wujie M5 Intelligent Driving Edition released a year ago is the first vehicle equipped with Huawei Advanced Intelligent Driving ADS 2.0, which opened a new track for advanced intelligent driving. On April 23rd, the new M5 will bring a comprehensive upgrade, bringing consumers a brand-new experience of "super beautiful, super easy to open, super smart and super safe".

The new M5 has made some adjustments in design, including a bright red appearance, a blackened logo and a sports kit, and blackened double five sports wheels with red sports calipers to enhance the sporty atmosphere.

The 2024 M5 adopts a closed front face design, which cancels the original large-size banner air intake grille and only retains the lower air intake, making the front face look fuller. At present, the official has not released the interior and power information of the new M5, but it is expected to further increase the interior space, and may be equipped with Huawei Vision Intelligent Driving HUAWEI ADS Basic Edition.

Although the official has not released the configuration information of the new car, it is reported that the new M5 may adopt the strategy of "increasing the allocation and reducing the price", and the estimated price will be in the range of 230,000-250,000 yuan to enhance its competitiveness. The new M5 is expected to become a strong competitor of Xiaomi SU7, especially in the case of a new upgrade in face value and configuration.

The release of the new M5 is highly anticipated, which may bring new highlights and surprises in design, configuration and price. For consumers who are concerned about new energy vehicles, the listing of the new M5 is undoubtedly an event worthy of attention. The new M5 will be officially unveiled at the Beijing Auto Show on April 23rd, when more detailed information about the vehicle will be provided. （Suky）

There has been a spit on the Internet, and the specific views are as follows:
1. There is no bright spot in the appearance. The typical domestic design of magic change products gives people the feeling that it is the first generation of Qin, not very advanced;
2. There are not many bright spots in the interior configuration, but it is the standard level of new power car companies;
3, similar to the ideal screen, there are no highlights such as the back screen. The propaganda is the smoothness of the central control screen and the seat. Now the new forces use more than 100 chips at every turn, and the smoothness of the car is the basic exercise;

4, the space is also very weak, the third row of media people are already spitting, in 2202, a 5-meter-long car was still propped up in the third row, which felt inferior to the small size, and even more ridiculous was that the trunk was also the smallest in the same level.
On the whole, this car is the poor foundation of the magic change platform, with too much stacking and no optimization. If it can be sold, it can only be sold through channels.

In this regard, some netizens said:
1. The chassis of this car is changed by the car, and the level depends on yourself;
2. As a person who plans to buy a second car in the past two years, this car can still be recommended. Only when the market is big can it be rolled up, but now it is impulsive to buy it. After one more year, it will be better to compare and see. After all, it is a second-generation product that has changed.

Netizen: There’s nothing wrong with your foundation. Ideal Tucki and the like don’t even have a micro foundation, so it’s just a good foundation. Mainly depends on the product perfection, after all, the new power stacking is already standard, and then it depends on how to improve the stacking.

　　In this era of rapid development of science and technology, Huawei is once again at the forefront of innovation. Huawei released the high-profile flagship SUV— — Ask M9. With the full support of Huawei technology, this model is committed to providing users with an unparalleled driving experience with full size, full scene and full intelligence, marking that the field of smart travel is about to enter a new era.

　　On December 26th, the M9 was officially released, which is an important layout of Huawei in the field of smart cars. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, spoke highly of the M9: "The M9 is a landmark product in the intelligent era. We have brought all the best black technologies of Huawei smart cars to the car, which has brought the ultimate experience of the leading generation in all aspects that users think and can’t think of, redefined the standard of smart cars, and is a well-deserved flagship SUV of science and technology!"

　　Design: Explore the heroic sky and the attitude of soaring in Wan Li.

　　In terms of appearance design, the M9 adopted a brand-new family design language, with the spirit of Kunpeng as the core, and integrated the heroic attitude of exploring the sky and soaring Wan Li into the body design. The interior of the car is designed with a double-embracing cockpit, which perfectly integrates future technology with Zhongzheng luxury style. One Glass universal triple screen brings great vision and enjoyment. At the same time, the whole car is made of high-grade NAPPA leather, and the central armrest and door panel are made of natural cork wood, which is made of top-grade materials, making users luxurious wherever they go.

　　Intelligent driving: the strength of the leading generation, redefining the intelligent driving experience

　　As a flagship SUV of science and technology, Wenjie M9 has also demonstrated the strength of the leading generation in intelligent driving. It is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, and the first PDP prediction decision-making and planning network is launched, bringing users a high-order intelligent driving experience that can be opened all over the country. At the same time, Wenjie M9 also has the strongest parking ability in the industry, which supports automatic roaming of vehicles to find parking spaces, independent search for people, and supports self-defined parking spaces and follow-up reversing, so that there is no anxiety in parking carts.

　　Intelligent safety: building the safest car ever.

　　In terms of intelligent safety, Wenjie M9 is committed to building the safest car ever for users. It adopts super-strong basalt body, and the aluminum volume of the body accounts for 80%, and 12 parts of the whole car are made of 2000MPa nuclear submarine grade thermoformed steel. At the same time, based on the powerful capability of HUAWEI ADS 2.0, the maximum active braking speed of the forward AEB supported by M9 is increased to 120km/h, covering high-speed scenes of human driving and intelligent driving. Lateral support for 40-120km/h active obstacle avoidance, backward support for 1-12km/h active braking, greatly reducing the accident probability.

　　In addition, the M9 also launched the ESA emergency lane change assistance system, which can automatically control the steering to assist the driver to avoid collision when there is a collision risk between the vehicle and the front target. This innovative technology provides a strong guarantee for driving safety.

　　Intelligent cockpit: the new HarmonyOS 4 and the new HUAWEI SOUND Excellence Series

　　In terms of intelligent cockpit, Wenjie M9 is equipped with the new HarmonyOS 4 and the new HUAWEI SOUND Excellence Series, and the whole car is equipped with 10 screens. At the same time, Xiaoyi is equipped with AI model for the first time, creating more full-scene possibilities for users with AI+ data. The new HUAWEI SOUND Excellence Series has the flagship hardware configuration, and the power amplifier output reaches 2080W W. The ring scatterer integrates light and shadow aesthetics, acoustic technology and AI wisdom to make the audio-visual effect more shocking.

　　Power performance: dual choice of pure electricity and extended range to meet diversified needs.

　　In terms of power, the M9 pure electric vehicle has 22000rpm, and the acceleration time of 0-100km/h is only 4.3 seconds, which is comparable to super-running. The ultra-low power consumption is only 17.4kWh/100km, which brings users the ultimate performance experience of four-wheel drive power and two-wheel drive energy consumption.

　　Finally, let’s pay attention to the price of M9. According to the official announcement, the price of M9 starts at 469,800 yuan. This price is quite competitive for such a flagship SUV that combines technology, luxury and safety.

　　The release of M9 undoubtedly brought a new wave to the smart car market. With its leading technical strength in intelligent driving, intelligent safety, intelligent cockpit and the strong endorsement of Huawei brand, it is believed that this model will set off a wave of flagship SUV in the market.

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

　　Beijing, Jan. 23 (Yu Wang): "Swimming, fitness, find out." I don’t know when, you can always hear such a voice at street intersections. Behind it, in addition to countless gyms springing up like mushrooms after rain in recent years, it also reflects the rise of the national fitness boom. However, correspondingly, although more and more people walk into the gym, it is more common to give up halfway. Why on earth is this happening?

　　According to the White Paper on Fitness Industry in China in 2016-2017 published by relevant institutions, the fitness population in China has increased at an average annual rate of 10% in recent years, and the awareness of national fitness has become stronger and stronger. Fitness has gradually become one of the public’s concerns at present and in the future, and national fitness has become a trend.

　　At the same time, the gym has become the choice of more people with fitness needs. According to the Report on Market Demand Forecast and Investment Prospect of Gym Industry in China from 2017 to 2022 released by Zhiyan Consulting, the size of China’s gym market will approach 90 billion in 2017, and it is expected to maintain a compound annual growth rate of 12% in the next five years, reaching 123 billion yuan in 2020. In addition, according to statistics, there are currently 37,627 gymnasiums in China, the number of which has surpassed that of the United States.

　　Why do gyms get more and more people’s favor? Some experts said: On the one hand, gyms provide rich equipment to meet the needs of different groups of people, and can provide different choices for different body parts that need exercise; On the other hand, commercial gyms are generally equipped with professional coaches for guidance. While enhancing physical fitness, you can gain a good figure and get the maximum effect in limited leisure time, which is in line with the pain points of the current urban population.

　　However, when people apply for a fitness card at a high price after careful choice, how to develop the habit of continuous fitness has become an oncoming problem for many newcomers in the gym. In the face of day-to-day exercise, strict diet control, laziness or even giving up has become a common phenomenon of this group of people. Some insiders revealed to the reporter of Zhongxin. com: "At present, 70% members of the gym can’t develop the habit of continuous fitness."

　　Wang Qian, who works in Beijing, is one of these 70%. A year ago, she was attracted by the gym leaflets distributed downstairs by the company, and she applied for a fitness year card not far from the company. However, after insisting on going there several times, Wang Qian found that fitness was something that she found hard to accept. "The process of fitness is very boring and tiring, and it has a high control over diet."

　　Wang Qian, a company project, has been very busy for a month, and she finds it hard to summon up the courage to go into the gym. Every time after work, Wang Qian will rush through the gym, and in her spare time, she will find various reasons to convince herself. Over time, Wang Qian completely lost interest in the gym.

　　Wang Qian told reporters that if she hadn’t tidied up her purse some time ago, she would have forgotten that she had ever had a fitness card. As for why she wanted to go to the gym at the beginning, she had already thrown it away, so without any hesitation, she threw this fitness card into the depths of the drawer.

　　Although friends around me mentioned this matter, they all felt sorry for her money hitting Shui Piao, but Wang Qian, who has always claimed to be a "Buddhist youth", said: "Why do you have to embarrass yourself and do things you don’t want to do?" After the fitness card expired, she naturally did not choose to renew it.

　　As the owner of a gym with thousands of people in Beijing, Qiao Liang believes that the reason why many people give up is that their beliefs are not firm enough. "In fact, fitness will not only bring about qualitative changes to the body, but also temper the mind." He said, "To be able to walk into the gym and stick to it, this person’s will and mentality must be very good. Relatively speaking, if he can’t stick to it, there are impetuous factors in it, except subconsciously."

　　Qiao Liang revealed that according to statistics, the annual renewal rate of the gym he runs is less than 20%. Apart from factors such as changes in the living environment of members, this data also reflects that there are still many people who lack long-term fitness plans. "The number of people who can persist in one year is even less." Qiao Liang said that this situation is widespread in Beijing.

　　To measure whether a gym is professional, besides the number and types of equipment and the variety of courses, the professionalism of fitness instructors is also the most important thing to inspect. Undeniably, the fitness instructor not only plays a multiplier role for the bodybuilders, but also provides them with the function of accompanying and supervising. There are also more than one bodybuilder who told reporters that their ability to keep exercising has a lot to do with the fitness coach.

　　"Fitness is to eat better things." Yang Jing said that what the coach said to her on the first day of fitness became the biggest motivation for her to grit her teeth and enter the gym every day.

　　As a new media editor, Yang Jing, who graduated only two years ago, not only developed the habit of sedentary due to work, but also "swelled up" at a speed visible to the naked eye. "My salary has not risen much, but my weight has risen a lot. Every time I go home on holiday, my family will sigh that I am fat again."

　　At the same time, knowing that she doesn’t have strong enough perseverance, whenever she makes up her mind to step into the gym, how to stick to it has repeatedly become the main reason why she flinches before "getting a foot in the door". Finally, six months ago, following the advice of a friend, Yang Jing got his first fitness card and hired a personal trainer.

　　But in the first class, the strictness of the coach made Yang Jing, who didn’t like sports since childhood, suffer enough. It never occurred to her that a coach who usually looks polite can almost be described as "heartless" in every class. "There are 20 opening jumps in each group, and I have to do four groups. I have no strength when I sit in the third group, but the coach will only let me rest for a while and then finish the rest." Yang Jing said that "being lazy" became a forbidden area that she couldn’t reach in the gym.

　　High-intensity training courses often make Yang Jing ache all over the next day and can hardly get out of bed. But what made her collapse even more was that when she told the coach about this and hoped that the coach could reduce the workload of the next training as appropriate, all she got was "just practice more." So she had to bite the bullet and walk into the gym again as planned.

　　Nevertheless, Yang Jing has to admit that the existence of the coach has benefited him a lot. "If there is no coach, I can’t complete these movements at all, and I may give up halfway." Yang Jing said frankly that the coach’s company and encouragement can eliminate her fatigue and boredom during exercise.

　　At the same time, the coach also told Yang Jing to write down her progress and the whole fitness process, because it can give you a sense of accomplishment, and help you understand how far and how fast she ran or walked, how much calories she burned, and how much progress she made. Use these to challenge herself and set new goals.

　　Today’s Yang Jing will consciously go to the gym to exercise even if there is no coach’s supervision. "Sometimes I don’t go to the gym for a few days, and I always feel uncomfortable without anything." After every party, Yang Jing would go to the gym for a run and sweat, which she said would reduce her "guilt".

　　On the question-and-answer platform of Zhihu, one question asked, "How do you stick to fitness after you get a fitness card?" The Q&A has been read by nearly 500,000 people and caused extensive discussion. Some netizens said, "If it’s so painful to insist, don’t go." Some netizens also said: "I have gained attitude and courage to face life from fitness. So I insist and hope that I will pursue it to the end. " "It is worthwhile to plan ahead for health, no matter how difficult it is."

　　Some people think that the gym exists to meet those who need to exercise but have no equipment and suitable environment, so they should become a bodybuilder first, and then they will become a bodybuilder who needs a gym. Qiao Liang is deeply impressed by this.

　　He believes that bodybuilders should change their cognition from "I have to go to the gym" to "I want to go to the gym". The key to "insisting on going to the gym" is not whether to go to the gym or not, but whether you think it is important to improve your physical fitness from the bottom of your heart and actively adopt different training methods to strengthen yourself. "

　　Five years ago, when Jia Xuan first stepped into the gym, he was shocked by the intense atmosphere in front of him and countless muscular bodybuilders. Since he was weak, he also hoped to become healthier through fitness.

　　In order to avoid exercising aimlessly in the gym like a headless fly, he made a rigorous fitness plan for himself from the first day and approved it every 4-6 weeks. "The information is all found online, and setting a plan and goal can help me stick to it better."

　　Jia Xuan believes that it is also very important to have a "comrade-in-arms" who fights side by side during the fitness process. "Going to fitness with friends will help to better implement the fitness plan and support and encourage each other." Jia Xuan said, "There will be situations where friends compete secretly, but this is also a competition with themselves. Over time, they have developed the habit of continuous breakthrough."

　　What impressed Jia Xuan most was that the gym at that time was not large, and when there were many people, there would be many people queuing to use one equipment. When he lamented that there were so many people, an "old gun" in the gym told him, "Nothing, you will never see most people again in a few weeks." Sure enough, most of them went every other day to every three days, then every five days, and never showed up again.

　　"I don’t think that the so-called insistence on going to the gym and running can really bring me a sense of superiority or enhance my attractiveness. For me, when the novelty of fitness fades, it is more a lifestyle and habit that is naturally formed for health." Jia Wei said. (At the request of the interviewee, some characters in the text are pseudonyms) (End)

　　Beijing has started the high-temperature roasting mode, followed by a series of rumors about "heat" — — Sunscreen clothes are not sunscreen after washing, heat stroke is a large heatstroke, and drinking mineral water that has been exposed to the sun in the car will cause cancer, etc., which are concentrated in the latest scientific rumor list.

　　The monthly "scientific" gossip list is guided by Beijing Science and Technology Association, Beijing Municipal Committee Network Information Office, Capital Internet Association, and jointly released by Beijing Science and Technology Journalists Editors Association and Beijing regional website joint rumor platform.

　　Rumor has it that heatstroke is heatstroke

　　truth Some people think that heatstroke is heatstroke, not serious. In fact, it is not exactly the same as heatstroke, and it should not be taken lightly. Generally, the body temperature of heatstroke patients often exceeds 38℃, accompanied by facial flushing, profuse sweating, burning skin, nausea and vomiting, or cold limbs, pale face, decreased blood pressure, rapid pulse and other symptoms.

　　Heat stroke is the most serious emergency related to high temperature, that is, "severe heatstroke", which is a serious and fatal disease with skin burning, consciousness disorder (such as delirium, convulsion, coma) and multiple organ dysfunction. Once it happens, the death rate will be high.

　　Heat stroke does not happen suddenly. Before heatstroke develops into heat stroke, it will first experience "threatened heat stroke" and "mild heat stroke". To prevent heat stroke, we must first avoid heat stroke. Try to avoid staying in high temperature (high humidity) and unventilated environment, and avoid high temperature when traveling and do a good job of sun protection. In addition, some heatstroke prevention drugs can be prepared appropriately. When you have to do homework or activities outdoors, you should pay attention to your physical condition, drink plenty of water and rest in time. If you travel by car, don’t leave children and pets in the car. Pay attention to avoid dehydration and ensure adequate sleep.

　　Rumor has it that the sunscreen will be invalid once it is cleaned.

　　truth Is it true that sunscreen clothes can’t be washed with water? Excessive cleaning of sunscreen clothing will indeed lead to a decline in the anti-ultraviolet performance of clothing, but normal cleaning is no problem. Sunscreen clothing can enhance the anti-ultraviolet effect of clothes by adding ultraviolet absorbent and anti-ultraviolet agent to the cloth or adding sunscreen coating on the surface of the fabric, just like coating a lot of sunscreen on the surface of clothes.

　　Professional sun protection clothes usually indicate the sun protection index on the tag, which is the result of the standard inspection of national professional institutions. Only when UPF is greater than 40 and T (UVA) is less than 5%, can they be called "anti-UV products" and "sun protection clothes".

　　Under normal circumstances, the sunscreen effect will not be significantly reduced when the cleaning times of sunscreen clothing are less than 30 times. After more than 30 times, it depends on the water resistance of anti-ultraviolet agents and the processing level of sunscreen clothing. There are two main processes for adding ultraviolet shielding agent to clothes: one is to add it to spinning raw materials, and the other is to soak or coat the fabric. Generally speaking, the ultraviolet shielding agent added during spinning can be better combined with raw materials, and the ultraviolet resistance is still considerable after repeated washing; However, the ultraviolet shielding agent attached to the fabric after weaving is easier to be peeled off when washing.

　　The service life of sun protection clothing is usually several months to one year, and the sun protection ingredients may be damaged to varying degrees, and the sun protection effect is definitely worse than when it was just bought. Replacing a new sunscreen suit every year can ensure a good sunscreen effect.

　　Gossip exposed mineral water can cause cancer.

　　truth Qualified mineral water bottles in the market are usually made of food-grade plastics, namely polyethylene terephthalate (PET). PET is not only acid-resistant, alkali-resistant and grease-resistant, but also can withstand the corrosion of most solvents. At the temperature below 120℃, PET is non-toxic and tasteless, and it is safe to pack drinks. However, at high temperature, it will slowly dissolve and release some organic solvents harmful to human health.

　　The temperature in the car, even in summer, is generally difficult to reach 120℃, so there is no scientific basis for the statement that "mineral water exposed in the car can cause cancer".

　　Gossip astronauts can’t be nearsighted

　　truth People have been circulating this statement — — Astronauts can’t be nearsighted, let alone wear glasses, because wearing glasses in space may bring accidental injuries. Indeed, the selection criteria for astronauts are indeed very high. However, at present, low myopia is also allowed to enter space.

　　In the ascending phase of the mission, there are complicated situations such as rocket vibration and overload. If astronauts wear frame glasses, it may lead to collision and other problems, so astronauts will not wear frame glasses (wearable contact lenses) at this stage. The environment of the space station is relatively stable, and you can wear frame glasses normally.

　　Over the years, aerospace engineering technology has made great progress, and the mission environment is no longer strict with astronauts’ physical fitness requirements; On the other hand, in the future, we need more front-line researchers to "go to heaven" for scientific research. Obviously, it is not appropriate to use myopia as a hard standard to select researchers, so low myopia is now allowed to enter space. It is worth mentioning that people with high myopia are still unable to travel in space. After all, people with high myopia may fall off their retinas when riding a roller coaster, and it is even more impossible to bear the huge acceleration when the rocket is launched.

　　Yang Liwei, deputy chief designer of China’s manned spaceflight project, once said that the selection criteria for astronauts are different with different tasks. "From the perspective of vision, high myopia is not good, and low myopia is ok. Several of our non-professional load expert astronauts wear glasses. "

　　Gossip moles should be removed or they will become cancerous.

　　truth Does the mole on our body really have a chance to develop into melanoma, a deadly malignant tumor, if it is not removed? In fact, nevus is a benign tumor of the skin. Most nevus are formed in response to sun exposure, and it is extremely unlikely that they will develop into melanoma.

　　It is also possible to remove these moles for aesthetic reasons, or to observe them regularly (monthly) for life, and pay attention to their color changes and texture changes (such as increased thickness). Some moles may develop into melanoma more easily and need to be paid attention to, including: congenital giant moles, dysplasia moles, multiple moles (more than 50), moles at the ends of limbs, moles or pigmentation in digestive tract and genitourinary tract, moles exposed to sunlight for a long time, etc. If the mole is suspected to be bad, it must be completely removed under the guidance of an experienced doctor and sent to biopsy for pathological diagnosis.

　　Myth "conjoined" cherries blame pesticides

　　truth In life, cherries we buy sometimes appear "twins" phenomenon, that is, there are two fruits on a fruit stalk. But this has nothing to do with medication. The incidence of abnormal fruit of cherries is closely related to the high temperature weather last year, not caused by pesticides.

　　From the botanical point of view, the abnormal fruit is caused by the appearance of multiple pistils during the flower bud differentiation of cherries. Studies have shown that if cherries encounter high temperature above 30℃ during flower bud differentiation (especially during sepals and petals differentiation), the incidence of deformed fruits will greatly increase in the second year without human intervention, and the proportion of conjoined double fruits will be higher with the increase of temperature. However, during this period (mid-July), the temperature in warm areas in China often exceeds 30℃, which easily leads to the formation of double pistils or even multiple pistils.

　　Gossip dry eye drops work

　　truth It is circulated on the Internet that "dry eye is ‘ Lack of water in eyes ’ As long as more drops of eye drops can be effectively relieved. This kind of practice is wrong, and it is likely to be counterproductive.

　　Dry eye, also known as dry eye, refers to a series of diseases caused by various factors, such as abnormal quality and quantity of tears or abnormal dynamics, which leads to the decline of tear film stability, accompanied by eye discomfort or ocular surface tissue lesions.

　　On the surface of our eyeball, there is a thin layer of liquid, that is, the "tear film". It consists of oil layer, tear layer and mucin layer. Although it is only a few microns thick, it is like the "lubricating oil" of eyes, which can keep the cornea and conjunctiva moist and improve the refractive performance of eyes.

　　When dry eye is not too serious, patients just need to take a rest and drop some artificial tears, and it seems that they can see things clearly again, so it is easy to take it lightly. In fact, dry eye is a manifestation of the disorder of tear film secretion, not just "water shortage". Although it sounds strange, a considerable number of patients are easy to stimulate the lacrimal gland and produce a lot of tears because the balance of the tear film is destroyed. However, the extra tears that flow out cannot effectively exist on the surface of the eye to moisten the cornea in the form of tear film.

　　External means can only help it gradually recover its physiological function, so we must pay attention to it at an early stage, get rid of bad habits in time, and don’t use eye drops indiscriminately to avoid getting worse. If there are symptoms of dry eyes, such as dry eyes, dry eyes and difficulty in opening eyes, please go to the ophthalmology department of a regular hospital immediately to determine the type of dry eyes and treat them symptomatically.

　　Rumor has it that the green peel is not ripe litchi.

　　truth This is a misunderstanding of fresh litchi. Litchi with green skin in the market is not picked before it is ripe. There are more than 300 kinds of lychees, many of which are not full of bright red. For example, the characteristic of "princess smile" is that the skin is green and red.

　　The characteristic of hanging green litchi is that the peel is red and purple, and there is a green line running straight through it, so it is named "hanging green". Good quality "Guanyin Green" litchi, even the peel is green when it is mature. It is best for consumers to determine whether the peel color is normal according to the variety of litchi. The fresh litchi peel is cracked, flat and regular, and feels tight and elastic; There are also some lychees with blue color, which may belong to insufficient light or undercooked, so it is best not to eat them.

　　Rumors are better absorbed by eating fruit before meals.

　　truth In fact, eating fruits before or after meals will not affect the digestion and absorption of both nutrients.

　　The main component of fruit is water, followed by a small amount of carbohydrates, protein, fat and a small amount of water-soluble vitamins and minerals. There is no direct correlation between the digestion and absorption of these nutrients and eating dinner. Therefore, you can choose the order of eating fruits according to your personal situation and habits. It should be noted that you should not be greedy or eat more than one kind of food in your diet, let alone overeat.

　　Text/reporter Li Jie

Fantastic Beasts and Where to Find Them’s main creation.

Special feature of 1905 film network There may be such a "Harry Potter fan" around each of us: they are obsessed with the mysterious wand and cool spell used by the protagonist, and have been longing for a magical broom or a snow-white owl pet that flies into the sky, and even look forward to receiving the admission notice of Hogwarts School of Witchcraft and Wizardry year after year … … After the endings of seven original Harry Potter novels and eight adapted movies, many fans cherish that wonderful memory with reluctance and look forward to meeting the wizarding world again as soon as possible.

　

Finally, five years after bidding farewell to the Harry Potter series, a new magician was born in J·K· Rowling’s works, the magical zoologist Newt Scarmand. Although he also graduated from Hogwarts School of Witchcraft and Wizardry, Newt’s legendary experience actually happened in another historical time and space far away from Harry Potter. And this movie, named Fantastic Beasts and Where to Find Them, will also become the door for the audience and the vast number of "fans" to enter a brand-new magical world.

　

In addition to director david yates, the other four masters of this film — — "Little Freckles" Eddie Redmayne, katherine waterston, dan fogler and alison sudol are all newcomers to the wizarding world. Can they Hold this parallel magical world without the "legendary" Harry Potter? 1905 Movie Network chatted with these new magicians, Muggles and david yates, the helm behind the scenes, during the promotional tour of Fantastic Beasts and Where to Find Them in China.

　

"Little Freckle" Eddie Redmayne & katherine waterston

"Little Freckle" Eddie Redmayne & katherine waterston

"As a fan of Harry Potter, acting in Fantastic Animals makes me very stressed."

　

A long time ago, Eddie Redmayne, a newcomer, had hoped to get a role as the Weasley son in Harry Potter through an audition. Although he was not selected in those years, he is now lucky to be the next focus of the wizarding world. Newt, the protagonist of Fantastic Beasts and Where to Find Them, is a magical zoologist who is a bit rash. Eddie admits that he is not very similar to this character: "I am a man with a heavy heart, and Newt’s famous saying is’ Worrying is equal to suffering twice’, and now this sentence has become my motto."

　

Although many years have passed, there are still many people who like Harry Potter. As a work to restart the wizarding world in J·K· Rowling, Fantastic Beasts and Where to Find Them bears many people’s expectations. As the hero of this series, Eddie naturally took on a lot of pressure. However, he said that the differences between Newt and Harry Potter are the attraction of this role, and he hoped that all the unexpected details in the story would eventually become surprises for the audience.

　

1905 Movie Network: As a Muggle, did you experience anything beyond imagination during the filming of Fantastic Beasts and Where to Find Them? Will it be difficult to play a wizard?

　

Katherine waterston: That’s right. If we were magicians, everything would be easy to shoot.

　

Eddie Redmayne: If you can do magic, your whole life will be easy, okay? (Laughter) Shooting "Fantastic Beasts and Where to Find Them" really requires us to use a lot of imagination, but fortunately, the director david yates gave us a lot of help. He and the crew provided many auxiliary tools for the actors, which saved us from worrying too much about imagination. For example, there are many magical creatures in our movies that need CGI post-production, and when shooting, David will find a big dog or a small dog to cooperate with us to complete these scenes.

　

"Fantastic Beasts and Where to Find Them" stills

1905 Movie Network: What is your favorite magic or spell in the movie?

　

Katherine waterston: What I like is actually a very simple magic, that is, my sister Queenie and I prepare dinner for the boys at home. The scene on the day of shooting was actually very magical. We put on aprons hanging in the air in front of the stove, the dining table was decorated by ourselves, and everything really moved in the room. It felt like magic really came. What Alison (the actor who plays Queenie) has done is also very interesting. We can light candles without hands, open the tin foil of the package and taste the food made by "magic" together, which impressed me deeply. I like the teleport spell very much, too. The two of us just like dancing in a country dance, holding hands and disappearing together.

　

1905 Movie Network: Why do you think you were chosen to play this role? Are there any similarities between you?

　

Eddie Redmayne: What every movie wants to convey should have some resonance with your inner thoughts, but many times the characters are not necessarily similar to yours. For example, when I played the wizard Newt, I found that I was actually a person with a heavy heart and often worried, and Newt famously said in Fantastic Beasts and Where to Find Them that "worrying too much is equal to suffering twice". Now this sentence has become my motto, and Newt’s lines have guided my life direction. So it seems that Newt and I are actually quite different.

　

1905 Movie Network: Many fans all over the world still love the story of Harry Potter. As the protagonist of the new magical world, are you worried that people will compare your role with Harry Potter?

　

Eddie Redmayne: Most people in the cast of "Fantastic Beasts and Where to Find Them" should also be fans of the Harry Potter series, so in fact, we are also under great pressure, because as fans, you certainly don’t want to influence or destroy a classic. I think that’s what makes J.K· Rowling great. In Fantastic Beasts and Where to Find Them, she created a magical world that can evoke many past memories, but she also created a completely different new timeline. My character is very different from Harry Potter. Harry Potter is a magical boy chosen by fate and becomes an extraordinary wizard in the story. Newt, however, is just a magician who is very enthusiastic and loves magical animals, which is very different. This is also an important reason why Fantastic Beasts and Where to Find Them and the role attract me, because he is a character who is very unexpected to the audience.

　

"Fantastic Beasts and Where to Find Them" stills

1905 Movie Network: Do you have any expectations for the next sequel to Fantastic Beasts and Where to Find Them?

　

Eddie Redmayne: We have many ideas and even dreams about the sequel! The director and screenwriter have revealed some small details to us, but … … (Can’t spoil the face)

Katherine waterston: Yes, but we haven’t read the script yet, so we don’t know exactly what happened … …

　

1905 Movie Network: So will there be more big magic battles and action scenes?

　

Two people: there will definitely be! We are also looking forward to the upcoming story.

　

1905 Movie Network: Before Fantastic Beasts and Where to Find Them, Eddie was more involved in realistic biographies. Which kind do you like better than the two themes? Which is more difficult to play, the aerial role or the real person?

　

Eddie Redmayne: At first, I thought that this role, because it is fictional in science fiction, may require me to use a lot of imagination to enrich it. In fact, J.K. Rowling described Newt in great detail, which made me feel like I was playing a character in a biopic. In the process of communication with her, she can tell me many little things in Newt’s life in great detail, so I didn’t continue to explore too much in the end, as long as I performed as she outlined. So at present, it seems to me that these characters actually feel quite similar when performing.

Editing/Ren Jiewen/Zhang Yuning

CCTV News:Following Wuxi, Jiangsu Province, cherries imported from a vegetable wholesale market in Shijiazhuang have also tested positive for nucleic acid recently. Shijiazhuang Municipal Market Supervision Administration issued the "Emergency Notice on Suspending Imported Fruits in the City". From January 24th, the food production and business operation units in Shijiazhuang suspended the purchase of imported fruits. The county market supervision and management bureaus carry out comprehensive investigations on the enterprises that store, process, produce and sell imported fruits within their respective jurisdictions, and all the imported fruits sold on shelves in the whole city shall be sealed off the shelves, and all the imported fruits in existing stocks shall be sealed on the spot.

Although Shijiazhuang officially announced on January 25th that after re-inspection of relevant products and personnel, the test results were all negative, and no COVID-19 virus was found. As soon as the news that many imported cherries were positive came out, many consumers were worried that imported cherries could still be eaten with confidence. What does it mean that its nucleic acid test is positive?

Wu Zunyou, chief epidemiologist of China CDC, said that nucleic acid positivity is not the same as infectivity: on the one hand, the temperature of preserved fruits is higher than that of frozen fish and other foods, and the virus has a short survival time at the temperature of preserved fruits; On the other hand, the nucleic acid test is positive, which may be a live virus or a dead virus or virus fragment, and it is not necessarily contagious. Wu Zunyou reminded that as long as you pay attention to hand hygiene and wash with running water before eating fruit, there should be no risk of infection.

Feng Zijian, deputy director of the China Center for Disease Control and Prevention, also said that positive detection does not mean infection with the virus. "It depends on the amount of pollution, and whether the polluted virus is active." Take Wuxi as an example. The imported cherries in Wuxi are positive for nucleic acid, and the virus load is very low, which will not cause too much infection risk to consumers. Feng Zijian said that people engaged in food processing or handling were infected before because they had been exposed to the virus for a long time and many times. For consumers, imported fruits generally do not cause infection, and they can be safely eaten after cleaning.

　　　　People’s Network News Autumn is a mature season and also a tourist season. After a burst of autumn rain, the autumn wind sent a continuous coolness, and the leaves changed their colors one after another. It’s crisp in autumn everywhere, and autumn scenery is pleasant everywhere. Everyone goes out one after another, truly tasting these autumn flavors, and they are all intoxicated with the pleasant autumn.

　　　　Kanas in Altay, Xinjiang

　　　　When I went to Kanas, I knew what the real autumn colors were. The leaves of Betula platyphylla and Populus cathayensis changed from green to yellow in the touch of autumn wind, and then from yellow to red. From a distance, the forest was dyed. The smoke from the Kazakh wooden house rises, surrounds the treetops and permeates the fields, which is long and quiet. Under the sunshine in autumn, Kanas Lake is blue and green, and a faint mist is transpiration on the lake … Kanas in autumn shows a little European scenery, reflecting the climate characteristics with four distinct seasons. Unfortunately, autumn in Kanas comes and goes quickly. Generally, the Golden Week of November is the best autumn outing season.

　　　　Sichuan daocheng

　　　　October and November are not the best time to travel to Daocheng, because winter comes earlier here, but the scenery at this time is unique, especially on the way from Daocheng to Aden. In the riverside and salad, Boxwood and Hongcaotan are the most beautiful, attracting many people who like photography.

　　　　Napahai, Shangri-La, Yunnan

　　　　Autumn and winter are coming, and when you walk into the Napa Sea in Shangri-La, you are greeted by golden grasslands, snowy mountains and various birds full of spirituality. Napahai is located 8 kilometers northwest of Shangri-La County. It is called "Napachuo" in Tibetan and "Lake behind the forest" in Chinese.

　　　　Aba miyaluo, Sichuan

　　　　Miyaluo, located in Lixian County, Sichuan Province, is the largest red leaf scenic spot in China at present. The biggest feature of miyaluo is that there are red leaves everywhere. Three needles and five-pointed maple in the 3688-square-kilometer deep mountain canyon are breathtaking. The Gulgou hot spring is refreshing, and the Tibetan and Qiang customs make people want to stay.

　　　　Jiuzhaigou, Sichuan

　　　　Jiuzhaigou is a fairy tale world made of water, and too much has been said about its beauty. Jiuzhaigou in autumn has become colorful, and this is the best time to travel to Jiuzhaigou. The red and yellow leaves are intertwined with the blue and green lake, which is amazing. This scene is really made in heaven and earth.

　　　　Beijing Xiangshan

　　　　Although the red leaves in Xiangshan are not as big as those in miyaluo, their fame is incomparable to that in miyaluo. Many people regard going to Xiangshan to see red leaves as an important project of Beijing tourism in autumn. At the same time, along with the red leaves of Xiangshan, there are activities such as climbing and winning. However, when the red leaves in Xiangshan are intoxicating, it is also when tourists are weaving, and often watching the red leaves becomes watching people.

　　　　Hebei Chengde Bashang

　　　　"It’s a late spring evening in the north, with poplars rustling and lush vegetation, and reddish clouds standing still at last, and I saw pine trees full of balsam …" This is Haizi’s poem "Trees in the North". When you walk into the dam in autumn, you will feel that the leaves and grass are beginning to change their colors, the sky is high and the clouds are light, and there is a trace of silence everywhere.

　　　　West Lake in Hangzhou, Zhejiang

　　　　"Wanqing Lake is as long as a mirror, and it is best to be in autumn at four o’clock." This is an ancient description of the autumn moon in Pinghu, one of the ten scenic spots in the West Lake. The best time to feel the beauty of the autumn moon in Pinghu is the Mid-Autumn Festival every year. Unfortunately, there may be many people at this time, or the weather may not be beautiful. However, September and October of the next lunar calendar are also good times to feel the beauty of Pinghu autumn moon. Compared with other beautiful autumn scenery, the autumn moon in Pinghu, West Lake, has a little more money, a little more urban flavor and romance.

　　　　Qixia Mountain in Nanjing, Jiangsu Province

　　　　"Spring cattle head, autumn Qixia." In the ancient city of Nanjing, this is well known to women and children. Qixia Mountain is famous. Besides Mingjing Lake and qixia temple, it is also famous for its red leaves in late autumn, which is the main attraction for tourists.

　　　　Juzizhou, Changsha, Hunan

　　　　Fifty years ago, the great man Mao Zedong revisited Orange Island and wrote the word "Qinyuanchun Changsha", which made Orange Island famous. As one of the eight scenic spots in Xiaoxiang, Orange Island, where the snow falls on the river, has different scenery in four seasons, especially in autumn.

Editor: Liu Li