near future

　　Many people’s social platforms

　　It was screened by a dance "Subject III"

　　(The "Subject III" dance that exploded on the Internet)

　　Shake one’s hands, waist and hips.

　　And a half-twisted foot

　　With the music with bright rhythm

　　It’s really magical

　　It also attracted many people to watch.

　　Many netizens are eager to try.

　　Want to learn

　　Although "subject three" is so happy.

　　It’s true that people are vulnerable.

　　Someone has jumped into the hospital.

　　After 00, my little brother jumped "subject three" and caused bone contusion.

　　Recently, the emergency orthopedics department of Changxing County People’s Hospital in Huzhou, Zhejiang Province received a younger brother after 00, because after jumping "Subject III" two days ago, his knee pain was unbearable and he could not squat.

　　After imaging examination, it was diagnosed as tibial plateau bone contusion and needed to be braked and rested.

　　The dance movements of "Subject III" can be divided into three parts: silky footwork, hand-waving, and crotch twisting. Among them, the most important thing to pay attention to is the silky footwork. Simply put, it means turning your feet over and practicing step by step, and gradually accelerating after proficiency.

　　However, if this movement is good, the silk will slide back in the next second, and if it is not good, it may sprain its ankle in the next second, because this movement is very similar to varus (instep outward, instep inward), one of the movements with high incidence of sprain.

　　The doctor reminded that the movement of "Subject III" requires a half-twisted foot varus. Jumping this movement requires the joint to be turned inside out quickly, and the tension is relatively large. If the strength and coordination of the knee joint and ankle joint are not enough, it will easily lead to sprain.

　　Beginners are prone to injury.

　　These people don’t recommend jumping with them.

　　Li Yuruo, director of the Sports Medicine Center of the First Affiliated Hospital of Jinan University, said that "Subject III" dance requires high joint flexibility. If you don’t have a dance foundation or learn to dance at will without professional practice, you are likely to get injured, such as ligament strain around your ankle and knee joint, ligament tear in severe cases, and even fracture.

　　"Subject 3" has a very fast rhythm, and it may be sprained if you are not careful. Beginners should not do some movements if they find them impossible, difficult or a little painful to do. After jumping, the joints of the limbs should be relaxed and stretched.

　　In fact, many people who suffer from dancing injuries are professional dancers. They may have danced all day, or trained for a long time. The muscles around the knee joint and ankle joint have been strained for a long time, and they didn’t choose to see a doctor until the pain was unbearable. In addition, there are also patients who are not relaxed and stretched properly during dancing, resulting in dancing injuries.

　　Experts remind that people with sprained ankles or old problems often sprain their ankles, meniscus injuries, cartilage injuries, ligament injuries, etc. in the knee joint are not suitable for dancing with large movements of ankles and knees.

　　What should I do after spraining my ankle?

　　If you sprain or sprain after dancing or accidentally, you’d better stop exercising immediately. If the affected area is swollen seriously, seek medical advice actively, and recommend the classic treatment method of ankle sprain before seeking medical advice. RICE principle:

　　R-rest: Stop activities, let the injured part rest still, and reduce further injuries.

　　Ice compress (I-ice): It can reduce the temperature of the injured part, relieve inflammation and muscle spasm, relieve pain and inhibit swelling. 10~20 minutes each time, more than 3 times a day. Be careful not to apply the ice directly to the affected area. You can wrap the ice with a wet towel to avoid frostbite. Ice compress is limited to 48 hours after injury.

　　C-compression: Use elastic bandage to wrap the injured ankle joint, and apply appropriate pressure to reduce swelling. Be careful not to over-pressurize, otherwise it will aggravate the swelling and ischemia of the distal limb of the package.

　　E-elevation: Raise the injured ankle slightly above the heart level to reduce swelling.

　　Note: even if there is no fracture, it should be braked for 2~3 weeks after sprain, so that the damaged ligament can be repaired and healed in the normal position.

　　How to effectively prevent sprain?

　　Exercise moderately, maintain muscle strength and flexibility, and warm up before exercise;

　　When you are on the slippery ground, you should walk carefully;

　　Wear high-heeled shoes or boots as far as possible to protect the ankle joint when moving on uneven roads;

　　Don’t wear shoes with worn soles;

　　Ankle sprain is easy to happen in the dark, so pay attention to lighting at night.

　　Transferred from: Guangzhou Health and Health Commission

ZEEKR, a trendy technology brand, takes "creating the ultimate experience of travel life" as its mission and upholds the core values of "equality, pluralism and sustainability".

Interpretation of brand name

Extreme krypton

Extreme: uncompromising about the ultimate performance of products and the ultimate experience of users.

Krypton: a rare gas that glows when electrified, a scientific and technological symbol in the intelligent age.

ZEEKR

Ze: for zero, starting from zero, is the starting point and the end point of infinite possibilities.

E: electrical -Evolution -Era, the continuous evolution of the electric age.

Kr: for krypton, chemical element Kr, rare gas that glows when electrified, and scientific and technological symbol in the intelligent age.

Brand values

Krypton upholds the core values of equality, pluralism and sustainability.

On April 15th, 2021, the Krypton brand was released in China Hangzhou Bay Krypton Smart Factory.

On June 30, 2021, the APP was launched.

On August 27th, 2021, in Hangzhou, China, Krypton Auto and five eco-partners, including Intel Capital, Contemporary Amperex Technology Co., Limited, Bili Bili, Hongshang Group and Boyu Investment, formally signed a strategic investment agreement. The co-creation investment was led by Intel Capital Strategy, and the total investment of five eco-partners was 500 million US dollars.

On August 28, 2021, Kaicheng was launched, and the first stop landed in Chengdu.

On August 29th, 2021, the krypton energy-replenishing ecology was unveiled at the Chengdu Auto Show in China.

On September 5th, 2021, the first krypton center in China was officially opened in Hangzhou, China.

On September 28th, 2021, the Krypton Charging Station and Overcharging Station were officially completed in Hangzhou, China.

On October 19th, 2021, the ZEEKR001 production model was rolled off the assembly line in China Hangzhou Bay factory.

On October 23, 2021, ZEEKR001 started mass delivery. By October 31st, 2021, a total of 199 extreme krypton production model ZEEKR001 were delivered in the first week.

On November 9, 2021, the official of Extreme Krypton Automobile announced that the installation service of Extreme Energy Home Charging has been delivered nationwide.

On November 19th, 2021, ZEEKRCare customer service brand was released at Guangzhou Auto Show in China.

On December 29, 2021, Geely Holding Group announced that it had reached a cooperation with Waymo, a driverless technology company: its intelligent electric brand Kyk will provide exclusive vehicles for the WaymoOne driverless team and put it into commercial operation in the United States. This model is based on the extremely intelligent travel platform — — The vast -M(SEA-M) architecture is designed and developed by the Krypton European Innovation Center (CEVT).

As of March 17, 2022, the self-built charging station of Krypton Energy has been launched in 20 cities across the country. The online cities include: Hangzhou, Shenzhen, Wuhan, Shanghai, Beijing, Chengdu, Ningbo, Changsha, Xi ‘an, Chongqing, Huzhou, Wuxi, Tianjin, Guangzhou, Suzhou, Hefei, Nanjing, Foshan, Changzhou and Zhuzhou.

The CEO of Extreme Smart Technology said in an interview with Xinhua Auto Media: "The profound industrial base and global superior resources accumulated by Geely Holding in the past 35 years have fully empowered the extreme accumulation and given it the courage and confidence to change."

Gothenburg, where CEVT (Central European Automotive Technology Center) is located, has gathered more than 2,000 automotive engineers from more than 20 countries. CEVT meets the diversified needs of the global market through continuous innovation in modular development, virtual engineering and software system development.

Hangzhou Bay, a krypton smart factory, is located in Zhejiang, China.

core technology

SEA vast architecture

SEA vast intelligent evolution experience architecture, with hardware layer, system layer and ecological layer, constructs a trinity three-dimensional layout.

SEA’s vast architecture has achieved full-size coverage from A-class cars to E-class cars, which can meet all modeling needs of cars, SUVs, MPVs, small city cars, sports cars, pickup trucks and future travel vehicles.

At the same time, SEA’s vast architecture redefines the development cycle of software cars, shortening the software development time by more than 50%.

ZEEKRPower

Relying on professional team, self-developed technology, partners and intelligent operation, ZEEKRPower can build an energy-replenishing ecology and experience from three dimensions: family, city and service, and provide users with all-round energy solutions. Committed to exploring new technologies, new services and new experiences, realizing full-scene, full-ecological and full-life cycle energy management, and solving the pain points of users’ full-scene charging experience with ecological services.

ZEEKRCare

Zeekcare is based on the application of intelligent, digital and humanized technology. Zeekcare will effectively solve the service pain of pure electric travel and realize the accurate access to "intelligent, efficient and exclusive" services.

Won the top ten selected new energy vehicles in 2021.

Won the 2021ZAKER Intelligent Enterprise of the Year — — Extreme krypton smart factory.

In 2022, the CES show was listed, and Mobileye, a subsidiary of Intel, announced that it would continue to cooperate with Geely Extreme Krypton Automobile. The two parties will release the world’s first L4-class self-driving car in 2024.

On February 18th, 2022, the global flagship store of Krypton Center officially opened, located in the famous landmark Shanghai Tower.

In March 2022, the official position of Extreme Krypton Automobile issued a statement saying that the company noticed that a blogger "Xiao Hu Che" recently released a series of videos on the Internet platform, which made malicious negative reports on the "Extreme Krypton" brand. He said that the blogger’s behavior caused serious damage to the legitimate rights and interests of the company and the reputation of the owner. The "Little Nonsense Car" is required to remove the video clips of relevant issues within three days after the issuance of this statement, and take the initiative to clarify the cause of the matter in all channels and platforms where relevant video clips are released, and publicly apologize to the owner and the company.

Original title: "Subject III" dance is popular all over the network, and the three Davids also come to join in the Spring Festival Evening.

Recently, a song named "Subject III" became popular on the Internet. Its style is unique and has brainwashing effect, and the magic of dance steps is unforgettable. The original author of this song is a young man from Guangxi. He shared the story of his unsuccessful attempts to take the driving test (subject 3) on the Internet. However, when he successfully passed an exam, he excitedly danced this magical dance to celebrate and named it "Subject 3".

The appearance of this incident has made "Subject III" a hot topic on the Internet. To push this phenomenon to a wider audience, more promotion and publicity are needed. In this regard, the employees of a bottom fishing hot pot restaurant showed their talents. They performed the song "Subject 3" for customers to express their wishes to customers. This move instantly triggered a hot discussion on the Internet, making "Subject III" once again the focus of public attention. Today, "Subject 3" has become a household name, and it can be seen in both the Spring Festival Evening of David and other occasions.

In this era of rapid development of AI technology and increasing penetration into all aspects of our lives, understanding and mastering AI is no longer an option, but a necessity. The sooner you experience AI, the more you can take the initiative. "Simple AI" provides users with a free and low-threshold AI tool experience, and can create creative works without professional knowledge. Click here to enter the simple AI and explore the wonderful world of AI.

Editor in charge:

For Mercedes-Benz E300 before model year 2015, the use of handbrake is very simple. Just press the handbrake pedal to finish parking. If you need to release the handbrake, just pull the handbrake handle under the light switch on the left side of the instrument panel.

However, for the new Mercedes-Benz E300, the hand brake is used in a slightly different way. There are two ways to open the handbrake: one is controlled by the handbrake switch under the light switch on the left side of the instrument panel. As long as you press the switch, you can start the parking brake. When you need to release the parking state, just press the handbrake switch. Another way is that the vehicle will automatically control the handbrake. When the vehicle comes to a stop and steps on the brake pedal to shift into P gear, the vehicle will automatically start the parking brake. When it is necessary to release the handbrake, just shift into D or R and press the accelerator pedal.

It is worth noting that the hand brake is a very important safety device to prevent the vehicle from sliding or rolling when parking. Therefore, it is very necessary to use the handbrake correctly. When using the handbrake, you should first stop the vehicle completely, then pull up the handbrake pedal or handbrake switch, and finally put it into P gear. When releasing the handbrake, you should first shift into D or R gear, and then press the accelerator pedal, and the handbrake will be released automatically.

In short, the use of the handbrake of Mercedes-Benz E300 is very simple, no matter whether it is old or new, just follow the above steps. The use of the hand brake can not only ensure the safety of the vehicle, but also prolong the service life of the brake system, so the hand brake must be used correctly when parking.

Copyright statement: The copyright of this article belongs to Netease Auto, please indicate the source.

Netease Auto reported on May 15th. In recent years, China auto market has undergone drastic changes due to the transformation of new energy. The stable seats in the past have been shaken, especially the inherent position of joint ventures is being gradually disintegrated and eroded by excellent domestic independent models. Consumers’ concept of car purchase is no longer conventional, and new energy and intelligence have become the two major driving forces.

In the face of increasingly fierce market competition, Harvard, a global SUV expert, takes Xiaolong MAX (
丨 picture) as a banner, striding into the new energy finals. With years of concise technical strength, the Great Wall has given the brand-new Hi4 electric four-wheel drive a head start, and the intelligent cockpit and intelligent driving are the killer.

Do people really need four-wheel drive? In the past, four-wheel drive failed to gain popularity because of what obstacles? In the days when Haval Xiaolong MAX was freshly baked, we had an in-depth experience with this powerful car that was full of materials and full of new ideas.

Do people need four-wheel drive?

Multi-purpose and high performance should be the background color of SUV. Four-wheel drive and SUV should be a natural pair, but due to cost restrictions, fuel consumption burden and high maintenance costs, four-wheel drive is not popular in home SUVs. However, as we all know, the four-wheel drive system has a comprehensive improvement effect on driving, safety and performance.

Four-wheel drive can keep the ideal driving force of the vehicle at all times, and it can still ensure the driving performance of the vehicle when one or part of the wheels slip. In this way, the driving performance of the vehicle is better when driving in curved roads, wet roads or unpaved bad road conditions, and the occurrence of unsafe situations such as out of control is reduced. In the section where mountain cities like Chongqing need to climb frequently, the four-wheel drive has stronger driving performance than the predecessor model, reducing the occurrence of front wheel slip, thus ensuring the driving performance of the vehicle in all road conditions.

With the development of automotive electrical technology, the four-wheel drive technology, which was difficult to reach in the mechanical age in the past, has become smarter and more efficient. Haval Xiaolong MAX’s new intelligent four-wheel drive electric hybrid technology Hi4 optimizes the outstanding lemon hybrid technology through innovative technological innovation, and realizes the electric four-wheel drive with rear drive as the main part under the similar structure through the double motor layout of front and rear axles, which is really a genius operation.

The new intelligent four-wheel drive electric hybrid technology Hi4 shines brilliantly.

The most topical thing about Haval Xiaolong MAX is the first model equipped with Hi4 intelligent electric hybrid four-wheel drive system of Great Wall Motor, which is a major technological innovation with the popularization of technology and equal rights in technology.

The power system consists of a brand-new 1.5L high thermal efficiency engine, a two-speed hybrid special transmission, a 150kW rear axle motor and a high-safety and high-performance battery pack. The comprehensive power is 205kW, the torque is 585N·m, and the 0-100km/h acceleration takes only 6.8 seconds.

In the feed state, the test experience covers mountain roads, urban expressways, and morning and evening peak traffic jams. Let’s talk about the fuel consumption level first. Fuel saving is the basic skill of a new energy PHEV model.

In the more common urban expressways, the fuel consumption of the feeder can reach the level of 5.5L/100km, which will refresh many people’s inherent impression of SUV. Haval Xiaolong MAX has a brisk and neat start, giving full play to the technical advantages of electric drive performance. The speed-up process is light and silky, and it will not feel like a "jump" like many electric vehicles. The level of power release adjustment reflects Haval’s technical background as a big factory.

In response to the morning and evening rush hour traffic jams, it is suggested that pure electric driving is more environmentally friendly and economical, and the overall dynamic performance is smooth and brisk, which makes the annoying traffic jams smooth and smooth.

Subsequently, we drove Haval Xiaolong MAX into the mountain road again. With the ups and downs of the mountain road and the challenges of many corners, the fuel consumption did not increase significantly, and it remained at the prefix of 6. Driving on the mountain road required frequent speed changes. The simultaneous energy recovery characteristics of the front and rear axles of the Hi4 system greatly transformed the deceleration into battery energy storage, which is also the technical guarantee for the economic fuel consumption of the Hi4 in all road conditions.

Let’s talk about the driving characteristics of Hi4 again. Because the motor power of the rear axle is higher, in most cases, the vehicle is driven by the rear wheel, which ensures the handling performance of the vehicle, especially in the process of climbing the mountain road and following the curve, and can feel the dynamic enjoyment brought by the rear wheel driving the vehicle.

Four-wheel drive can also intervene in time when overtaking or climbing, because the front axle retains a small motor and can also be connected to the engine direct drive. Therefore, when necessary, the three powers will exert force at the same time, bringing more abundant driving force forward. This is an all-round driving technology with both energy efficiency and performance.

The power performance is bright, and the chassis can’t be neglected. Haval Xiaolong MAX adopts the front McPherson independent suspension and the rear trailing arm three-link independent rear suspension. The texture of the chassis is still relatively thick, and the suspension is relatively soft, which can provide good comfort for daily driving. For example, deceleration and some fine vibrations are handled comfortably.

In addition, in the suburban test, we also experienced a section of unpaved pavement, which is a piece of cake for the tough chassis of Haval Xiaolong MAX. The long suspension stroke of SUV can keep the adhesion of four wheels as much as possible, and reduce the loss of driving force in suspension. The driving force dominated by rear drive will be more suitable for getting out of trouble and climbing hills than the front drive, which reduces the occurrence of in-situ tire scratching.

In addition, the direction setting of Haval Xiaolong MAX belongs to a relatively light range, which is suitable for most home users to choose. With iTVC intelligent torque vector control system, the torque of front and rear axles can be dynamically adjusted in real time, which effectively inhibits the skid of low-adhesion roads and understeer or oversteer when cornering, thus ensuring the handling stability of vehicles.

In terms of quietness, the quietness of Haval Xiaolong MAX is very worthy of recognition at low speed or in pure electric mode due to plug-in and hybrid. When the engine is involved, the car can still feel a slight vibration, but the noise of engine operation is personally considered to be a normal level, and the impact on the car will not be obvious.

In the scene of daily commuting and long-distance travel, the L2+ intelligent driving assistance system for coffee can provide intelligent driving assistance functions including ACC full-speed adaptive cruise, intelligent cruise, lever change (HWA), intelligent cornering, intelligent dodge active emergency braking, lane departure warning, lane keeping and emergency lane keeping assistance. These functions can effectively assist users to boldly try the convenience brought by driving assistance technology within a safe range.

Brand new image, brand new design

Haval Xiaolong MAX not only boldly innovated in technology, but also brought a brand-new car experience, and the brand-new design also made people shine! The exterior design is inspired by domestic fighters, and the new vision of "Xiaolong Series" formed by parameterized borderless air intake grille and sharp headlights is Harvard’s charge horn for entering new energy sources. Compared with the previous Haval models, the recognition is more prominent, and the detailed customers are more exquisite, which makes Haval Xiaolong MAX show a more resolute and courageous temperament.

In terms of size, the length, width and height are 4758/1895/1725mm and the wheelbase is 2800mm respectively. It is positioned as a medium-sized SUV, which is large enough to ensure the practicality of vehicle space and also occupies the dominant position of domestic new energy SUVs in the price range of 150,000-200,000.

It is reported that the decorative modeling elements at the bottom of the tail are designed with reference to the jet twin tails of fighter planes, and the exquisite dress of the "Cloudtail Flash Diamond" taillights can be seen inside the taillights.

The fuel filler and charging interface (fast charging+slow charging) of Haval Xiaolong MAX are on the left and right sides of the car body respectively. For PHEV models, it is necessary to provide fast charging interface, which means that it is more convenient for the owner of selfless piles to replenish energy in daily life scenes. After all, it is unlikely to find public slow charging piles now.

According to official data, Haval Xiaolong MAX NEDC has a pure electric cruising range of 105km, 33kW DC fast charging, and the power is from 30% to 80%, and the fast charging is less than 30 minutes; The discharge power is 3.3kW, and the efficiency is higher.

A brand-new interior full of technology

It is precisely because of the high starting point of positioning high-end home SUVs that the overall configuration level and function setting of Haval Xiaolong MAX also interpret the word "high-order". The brand-new interior layout, which represents the transformation of Haval brand into a new energy smart car, reconstructs the functional area. The most conspicuous position consists of two mobile phone brackets with a wireless charging panel on the left.

Haval Xiaolong MAX has a unique 3×12.3-inch through extrasensory suspended large screen of the same class. That is, the 12.3-inch full-color LCD central control panel +12.3-inch full-color LCD auxiliary driving panel+12.3-inch full-color LCD instrument will directly fill the scientific and technological atmosphere of the entire cockpit.

The car system adopts a new generation of Coffee OS intelligent cockpit, and the hardware is equipped with advanced mainstream computing chips. With the excellent software interaction of the user experience, the intelligent experience with quick response and comprehensive operation experience is realized. The voice interactive system can accurately understand your demands with natural semantics, with fast response speed, and can achieve "visible to say", millisecond speech recognition with extremely fast response, with a word of ten meanings, freeing hands and bidding farewell to the mechanical man-machine dialogue of asking and answering questions in the past.

The widely promoted "co-driver entertainment screen" also appeared in the Great Wall Haval car for the first time. The mainstream online audio-visual entertainment is readily available, and the entertainment, navigation and function settings in the car dominated by the co-driver can be satisfied.

I know that many people are worried that the drama will affect the driving safety. The entertainment screen of Haval Xiaolong MAX supports independent Bluetooth channel connection, so that the co-driver and the car stereo do not conflict and do not disturb each other.

Xiaolong MAX is also equipped with a series of practical technology configurations, such as W-HUD head-up display, humanized inductive charging, seat ventilation and heating, automatic parking, tracking and reversing, etc. For charging management, remote charging operation and reservation charging service can also be carried out, which fully meets the needs of modern urban life.

As a brand-new model of Harvard, the ride comfort experience and NVH performance have been comprehensively improved. Haval Xiaolong MAX reduces the interference such as wind noise, tire noise, acoustic noise and road impact through vehicle structure optimization and application of sound insulation materials, and improves the overall driving comfort, and the sound is clearer under high-speed working conditions. Among them, 35 parts of the vehicle body are made of sound-absorbing materials, and the coverage area of sound-absorbing materials is increased in key parts such as side walls and door panels; The door adopts three seals, which greatly enhances the air tightness; The front windshield+front door adopts double-layer sound insulation glass, which is quiet and comfortable even when driving in urban areas.

Not only that, the front seat of Haval Xiaolong MAX is also designed according to ergonomic standards. The filler is moderately soft and hard, and the wrapping and support have good performance. The thick cockpit can highly isolate the noise outside the car, and with the large battery pack, it will bring a long-term worry-free entertainment experience in the car. It is very comfortable to take a nap in the car when encountering traffic jams or parking.

The space experience in the back row is particularly excellent. This is a medium-sized SUV that is very suitable for the whole family to travel. The air conditioning outlet and USB charging interface in the car are very comprehensive. In addition, there are as many as 32 storage spaces in the cockpit, which match the trunk space with a volume of 551L, while the backrest supports the 4: 6 ratio and supports the two-speed adjustment of 27 and 32. The backrest of the rear independent seat can be folded and leveled, and the space after being laid down can reach 1377L L. The functional experience at the back of the carriage is full. Don’t forget that there is also an external discharge function. With the flexible combination of trunk and rear row, it will instantly become a camping car.

The change is reflected in every detail from the inside out, but the Haval Xiaolong MAX is not just a brand-new model. It is a brand-new experience for the people and an important node for the future development of Harvard brand.

Haval’s new Xiaolong series builds a new channel.

"Xiaolong Series" is a new beginning for Haval to switch the new energy track in an all-round way, and it is a milestone to witness the transformation of Haval brand into new energy, and Haval Xiaolong MAX is a sharp knife model that cuts into the mainstream high-end new energy SUV.

The brand-new strategy requires a brand-new product image to amplify the volume. For this reason, Haval Xiaolong MAX has changed the traditional conservative modeling style with a brand-new energy technology sense.

tag

Faced with the current situation of accelerated industry transformation and serious involution, the products in SUV market are becoming increasingly homogeneous, and it is no longer possible to meet the needs of consumers by blindly stacking configuration. China people need a model with moderate price, comprehensive performance and few shortcomings.

Through the test, the core selling point and actual performance of Haval Xiaolong MAX conquered all kinds of picky car-choosers. This new energy SUV not only has excellent driving performance, but also has advanced intelligent driving technology and comfortable cockpit space. In the wave of new energy transformation, Haval Xiaolong MAX will become an ideal choice for consumers with its strong strength.

With the increasingly fierce competition in the new energy vehicle market, Haval Xiaolong MAX is leading the new energy SUV into the era of all-people four-wheel drive with its comprehensive performance advantages and excellent quality performance. As a model with moderate price, comprehensive performance and few shortcomings, Xiaolong MAX provides consumers with an attractive choice.

【TechWeb】Just now, the new M5 in Wenjie opened the booking channel, and can enjoy the discount of 2,000 yuan deposit and 5,000 yuan car purchase. Yu Chengdong said in Weibo: The Wujie M5 Intelligent Driving Edition released a year ago is the first vehicle equipped with Huawei Advanced Intelligent Driving ADS 2.0, which opened a new track for advanced intelligent driving. On April 23rd, the new M5 will bring a comprehensive upgrade, bringing consumers a brand-new experience of "super beautiful, super easy to open, super smart and super safe".

The new M5 has made some adjustments in design, including a bright red appearance, a blackened logo and a sports kit, and blackened double five sports wheels with red sports calipers to enhance the sporty atmosphere.

The 2024 M5 adopts a closed front face design, which cancels the original large-size banner air intake grille and only retains the lower air intake, making the front face look fuller. At present, the official has not released the interior and power information of the new M5, but it is expected to further increase the interior space, and may be equipped with Huawei Vision Intelligent Driving HUAWEI ADS Basic Edition.

Although the official has not released the configuration information of the new car, it is reported that the new M5 may adopt the strategy of "increasing the allocation and reducing the price", and the estimated price will be in the range of 230,000-250,000 yuan to enhance its competitiveness. The new M5 is expected to become a strong competitor of Xiaomi SU7, especially in the case of a new upgrade in face value and configuration.

The release of the new M5 is highly anticipated, which may bring new highlights and surprises in design, configuration and price. For consumers who are concerned about new energy vehicles, the listing of the new M5 is undoubtedly an event worthy of attention. The new M5 will be officially unveiled at the Beijing Auto Show on April 23rd, when more detailed information about the vehicle will be provided. （Suky）

The following article comes from Red Star Capital Bureau, and the author is Qiang Yaxi.

Hongxing Capital Bureau.

Truth creates value.

The Red Star Capital Bureau reported on May 14th that there was a rumor recently that "Xiaomi Wuhan Headquarters announced that it would lay off 90% of its employees over the age of 35". In response, Wang Hua, general manager of the public relations department of Xiaomi Group (01810.HK), responded through Weibo, calling the information a rumor.

The Red Star Capital Bureau noticed that on social platforms such as Weibo, some netizens posted: "The second headquarters of a certain meter in Wuhan officially announced that 90% of employees over 35 years old will be laid off." This statement caused heated public opinion, and some netizens speculated that it was Xiaomi Group that was mentioned in the article.

The picture is from the Weibo platform.

Regarding the above rumors, at noon on May 14th, Wang Hua, general manager of Xiaomi Group’s public relations department, responded to the matter through Weibo. He said that last night, information about employees over the age of 35 in our Wuhan headquarters only kept 10% appeared on social media platforms, which were all rumors after investigation. Now the legal department of the company has obtained relevant information and reported it to the relevant departments.

The picture is from the Weibo platform.

According to public information, Xiaomi currently has two headquarters in Beijing and Wuhan, and its Wuhan headquarters is located in Optics Valley, with a total construction area of about 52,000 square meters and a total investment of 340 million yuan.

In November 2017, Xiaomi Group, Jinshan Software and Shunwei Capital announced that they would settle their second headquarters in Wuhan, which was officially opened in December 2019.

source map

According to Chutian Metropolis Daily, at the opening ceremony in December 2019, Liu Guojun, general manager of Xiaomi Wuhan Headquarters, said that Wuhan Headquarters will be the new home of employees of Xiaomi, Jinshan and Shunwei Capital engaged in core businesses such as AIoT, big data, cloud services, e-commerce, new retail, office software, overseas R&D and financial investment. Lei Jun, chairman of Xiaomi Group, said that in the next decade, he hopes to build Wuhan into a super-large R&D headquarters of Xiaomi and a technical highland in the era of artificial intelligence. His goal for Wuhan headquarters is to accommodate 10,000 employees in the future.

Previously, Xiaomi Group released the annual performance announcement for 2022. In 2022, the total revenue was 280 billion yuan, down 14.7% year-on-year, and the adjusted net profit was 8.5 billion yuan, down 61.4% year-on-year. Its smartphone business, which accounts for half of the company’s total revenue in 2022, was 167.2 billion yuan, down 19.9% year-on-year, accounting for 59.7% of the total revenue.

Chengdu Business Daily-Red Star Journalist Qiang Yaxi

Original title: "Xiaomi responds! 》

Read the original text

　　Beijing, July 16th (Yuan Xiuyue, Wang Xinyue), the client of Zhongxin. com, is different from last year’s summer file explosions, and the biggest winner of this year’s summer file will be animated movies. The reporter combed and found that this summer’s summer file gathered more than 20 animated films at home and abroad. At present, half of the top ten films at the box office are animated films.

　　Then, under the encirclement of Spirited Away’s overseas animation such as The Lion King, Pet Secret 2 and Toy Story 4, can domestic animation stand out from the encirclement?

　　The Lion King broke 400 million at the box office.

　　The recent movie box office may explain the truth that there are still a few people who will pay for their feelings. Miyazaki Hayao’s Spirited Away was re-released in less than a month, with a box office of nearly 500 million. The live-action version of "The Lion King" was released for 5 days, and the box office exceeded 400 million. According to the forecast of Cat’s Eye Movie Professional Edition, the final box office of The Lion King may be nearly 1 billion.

　　If Spirited Away’s box office is that the audience "makes up for the movie tickets that have been owed for many years", then The Lion King is a reconstruction of memories.

　　The plot and music have not changed, but as Disney’s biggest emotional card, The Lion King has attracted many people to revisit it.

　　Some people also commented that the short board of the live-action version just can’t be as unconstrained and imaginative as animation. It is also considered that the performance of fake animals is not rich enough, "facial paralysis." Some people make fun of it, and Zhao Zhongxiang’s dubbing is the "animal world".

　　At present, the douban score of the live-action version of The Lion King is 7.5, which is much worse than the animated version of 9.0. However, it is not bad among several Disney animated films imported from China, second only to Fantasy Forest and Aladdin (7.8 points).

　　After the Spring Festival in 2019, a Disney animated film will be released every other month. From Dumbo in March to Aladdin in May to The Lion King in July, there is the official Little Mermaid by Mulan. Disney’s plan to shoot a live-action version is in full swing, but at present, it seems that relying on IP is not easy.

　　Two Hollywood classic IPS are both cold.

　　Another recent American animated film, Pet Secret 2, is no better than its predecessor, with a box office of only 70 million yuan in the first week and only 130 million yuan at present.

　　In 2016, this film, created by the original cast of Despicable Me, won 389 million box office in China, and also won the most profitable movie in Hollywood that year. It tells the story of pets fighting with each other when their owners are not at home.

　　As a film that focuses on "selling cute", the narrative line of "Pet Secret 2" is more complicated, but it is not lacking in entertainment. Many people evaluate it as cute and interesting. However, some people think that the plot is young and old-fashioned, and it is not as good as the first one.

　　It is not easy to "sell cute", and it is even harder to sell new ideas. When The Secret Life of Pets was released, some people once called it an animal version of Toy Story. This summer, the results of Toy Story 4 were not satisfactory.

　　As a sequel, Toy Story 4 was produced with great care. It regrouped classic dubbing lineups such as Tom Hanks and tim allen, and 100,000 people scored 8.8 points in Douban. Some people commented that Toy Story 4 drew a satisfactory conclusion for this series.

　　However, unlike the popularity of the North American market, the film earned only 199 million yuan at the domestic box office. Some people think that this is because the release schedule hit Spirited Away. Some experts also commented that the series of movies are easy to make the audience feel aesthetic fatigue.

　　The two Hollywood classic IPS are both cold. It seems that it is no longer tried and tested to "lean on" IP and "hold" the box office.

　　Nezha vs. Full-time Master

　　In the summer of 2015, "The Return of the Great Sage of Journey to the West" emerged as a dark horse, relying on the word-of-mouth fermentation of "tap water" and made a box office of 956 million. Some people called it a phenomenal work of domestic animation in the past 10 years.

　　More importantly, it broke the stereotype of domestic animation "being young". After that, some good works appeared in domestic animation, such as Big Fish Begonia, Great Protector, White Snake Origin and so on, but none of them can become phenomenal works.

　　Recently, several domestic animation "Seed Players" will be released soon, including Ne Zha’s "The Peak Glory of Full-time Masters", "Future Machine City" and "The Battle of Luo Xiaohei".

　　Similar to The Return of the Great Sage, Ne Zha also draws on the traditional stories of China. However, its adaptation is bolder. Nezha Jr. wears dark circles and has a perverse image.

　　In the movie, Nezha is not a young hero, but "born as a demon", but has a heart to be a hero. Only by struggling with fate can you become a hero. Jiaozi, the director, once said that the theme of the film is "Breaking stereotypes and reversing fate". Recently, the film opened the first round of screening, almost full, and won a lot of praise.

　　Its most direct competitor is The Peak Glory of Full-time Masters, which is adapted from Internet IP. The film tells the story of Ye Xiu, a professional e-sports player with a great god level, leading the team to overcome difficulties and reach the peak of glory.

　　Although it is not as popular as Nezha’s "national IP", there are novels and cartoons ahead, and more than 160,000 people still mark them as "want to read".

　　It is worth mentioning that there will be fresh faces in the summer file, such as Future Machine City, which was bought by Netflix for overseas distribution rights, and the big movie Luo Xiaohei, a high-scoring animated short film.

　　Japanese national IP accompanies China animation market.

　　In recent years, Japanese animated films have been in a state of accompanying running in China. Except for "Your Name" in Makoto Shinkai, which has a box office of 570 million, and nearly 500 million in Spirited Away, the rest are carnivals of a few people in China, which failed to continue its box office miracle in Japan.

　　The Night of Destiny — — The Cup of Heaven II: Butterfly of Destiny was released for 5 days, with a box office of over 25 million and a douban score of 7.9. The film is based on the third story line in the Japanese adventure game Night of Destiny, which is called the top IP of ACG (animation) circle.

　　However, some people have commented that this film is very unfriendly to ordinary audiences. If you don’t understand the world view and story line of this series, I’m afraid you won’t understand it.

　　Another Japanese "God-class" IP "Game Life Zero" will soon be released in China. The film is adapted from the light novel of the same name written by Mimiya You. It tells the story that six thousand years ago, for the hope of human survival, Hubby, a girl from Kikai, joined hands with human leader Ke to launch the battle of "love". As early as two years ago, the film was released in Japan and performed well at the box office.

　　In addition, cartoons for young children are still an indispensable part of the summer file, and "Sail 7: Crazy Machine City" and "GG Bond: The Incredible World" all arrive as scheduled. Last year, the movie "Sail 6" exceeded 100 million at the box office, and "GG Bond: The Incredible World" was recently released, with a box office of 30 million. (End)

Cctv news(News Network): Today (February 16th), the main media center of Beijing Winter Olympics held the 12th regular press conference during the Games-time period, and answered questions from Chinese and foreign journalists on issues such as "broadcast and digital media data".

According to reports, the audience share of Beijing 2022 Winter Olympics has surpassed previous Winter Olympics. In addition to traditional media reports such as TV, online platforms have also carried out ultra-large-scale live broadcasts, and the live broadcast of digital media has reached a record high.

According to the press conference, the Beijing Winter Olympics will enter the second half, and then the Beijing Winter Paralympics will be ushered in. At present, the preparations for the Beijing Winter Olympics Organizing Committee are progressing steadily.

The 2022 Beijing Press Center also held a special press conference today to introduce the situation of the Science and Technology Winter Olympics.

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~