The State Council’s Opinions on Accelerating the Development of Energy Conservation and Environmental Protection Industry

　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　Guo Fa [2013] No.30

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

　　The restriction of resources and environment is a prominent contradiction in China’s current economic and social development. Solving the problem of energy conservation and environmental protection is an important and urgent task to expand domestic demand, stabilize growth, adjust the structure and build an upgraded version of China’s economy. Accelerating the development of energy-saving and environmental protection industries is of great significance for stimulating investment and consumption, forming new economic growth points, promoting industrial upgrading and development mode transformation, promoting energy conservation and emission reduction and improving people’s livelihood, realizing sustainable economic development and ensuring the comprehensive construction of a well-off society in 2020. In order to speed up the development of energy-saving and environmental protection industries, we hereby put forward the following opinions:

　　I. General requirements

　　(1) Guiding ideology.Firmly establish the concept of ecological civilization, based on the present and long-term, focus on improving the technical level and competitiveness of industries, take enterprises as the main body, take the market as the guide and rely on projects, strengthen government guidance, improve policy mechanisms, cultivate standardized markets, focus on technological innovation, vigorously improve the level of technical equipment, products and services, promote the rapid development of energy-saving and environmental protection industries, release potential market demand, form new growth points, and expand domestic demand, stabilize growth and adjust.

　　(2) Basic principles.

　　Innovation leads and service improves.Accelerate the pace of technological innovation, break through key core technologies and common technologies, narrow the gap with the international advanced level, and enhance the supply capacity of technical equipment and products. We will implement new market-oriented energy-saving and environmental protection service formats such as contract energy management, franchising and comprehensive environmental services.

　　Demand traction, engineering drive.Create a green consumption policy environment, promote energy-saving and environmental protection products, accelerate the implementation of key projects of energy conservation, circular economy and environmental protection, release the consumption and investment demand of energy-saving and environmental protection products, equipment and services, and form a powerful impetus to the development of energy-saving and environmental protection industries.

　　Law-driven and policy-motivated.Improve energy conservation and environmental protection laws and standards, strengthen supervision and management, improve policy mechanisms, strengthen industry self-discipline, standardize market order, and form an incentive and restraint mechanism to promote the rapid and healthy development of energy conservation and environmental protection industries.

　　Market-led, government-guided.Give full play to the basic role of the market in allocating resources, take market demand as the guide, and stimulate the enthusiasm of all kinds of market subjects by means of reform. In view of the weak links and bottlenecks in industrial development, we will effectively play the role of government planning guidance, policy incentives and regulation.

　　(3) Main objectives.

　　The level of industrial technology has improved significantly.The enterprise’s technological innovation and the ability to integrate and transform scientific and technological achievements have been greatly improved. Key breakthroughs have been made in the research and development of key core technologies such as efficient and graded utilization of energy, prevention and safe disposal of pollutants, resource recovery and recycling, and the quality and performance of equipment and products have been significantly improved, forming a large number of major equipment and products with intellectual property rights and international competitiveness, and some key common technologies have reached the international advanced level.

　　Domestic equipment and products basically meet the market demand.Through the introduction of digestion, absorption and re-innovation, we will strive to improve the technical level of products, promote the wide application of key materials for energy conservation and environmental protection and important equipment and products in various fields of industry, agriculture, service industry and residents’ life, and provide strong technical support for achieving the goal of energy conservation and environmental protection. Energy-using units have widely adopted new energy-saving service mechanisms such as "energy-saving doctor" diagnosis, energy contract management and energy manager system to improve energy management. The operation of urban sewage and garbage treatment and desulfurization and denitrification facilities has basically realized specialization, marketization and socialization, and comprehensive environmental services have been vigorously developed. We will build a number of demonstration bases of energy-saving and environmental protection industries with advanced technology, sound supporting facilities and standardized development, and form a benign industrial development pattern with large backbone enterprises as the leader and the majority of small and medium-sized enterprises as the supporting facilities.

　　The role of radiation driving has been fully exerted.Improve the incentive and restraint mechanism and establish a unified, open, fair competition and standardized and orderly market order. The average annual growth rate of the output value of energy conservation and environmental protection industries is above 15%. By 2015, the total output value will reach 4.5 trillion yuan, making it a new pillar industry of the national economy. Effectively stimulate consumer demand by promoting energy-saving and environmental protection products; By enhancing engineering and technical capabilities, it will stimulate the growth of social investment in energy conservation and environmental protection, and strongly support the transformation and upgrading of traditional industries and accelerate the transformation of economic development mode.

　　Two, around the key areas, promote the development level of energy conservation and environmental protection industry.

　　At present, it is necessary to speed up the research and development, promotion and industrialization of related technologies and equipment around key areas with wide market application, great potential for energy conservation and emission reduction and obvious demand-driven effect, so as to promote the overall development level of energy conservation and environmental protection industries.

　　(1) Accelerate the upgrading of energy-saving technologies and equipment, and promote energy conservation and efficiency improvement in key areas.

　　Popularize high-efficiency boilers.Develop a number of high-efficiency boiler manufacturing bases and cultivate a number of large-scale backbone production enterprises of high-efficiency boilers. Focus on improving the technical level of boiler automation control, matching optimization of main and auxiliary machines, fuel variety adaptation, deep recovery of low-temperature flue gas waste heat, and efficient combustion of small coal-fired boilers, and increase the application and promotion of high-efficiency boilers.

　　Expand the application of high-efficiency motors.Accelerate the development of high-efficiency motor industry and build 15-20 industrial bases of high-efficiency motors and their control systems. Vigorously develop three-phase asynchronous motor, rare earth permanent magnet coreless motor and other high-efficiency motor products, and improve the technical level of high-efficiency motor design, matching and key materials and equipment, as well as high-voltage frequency conversion, reactive power compensation and other control systems.

　　Develop regenerative combustion technology and equipment.We will build a number of manufacturing bases featuring efficient combustion, heat exchange and cooling technologies, and accelerate the industrial demonstration and large-scale application of major technologies and equipment. The key point is to integrate energy-saving technologies such as optimizing furnace structure, preheating and strengthening radiation heat transfer to improve the combustion efficiency of heating furnace. Strive to make breakthroughs in premixing and heat storage combination, research and development of heat storage materials, and miniaturization of heat storage burners.

　　Accelerate the technical research and demonstration and popularization of new energy vehicles.. Accelerate the implementation of energy-saving and new energy vehicle technology innovation projects, vigorously strengthen the technological innovation of power batteries, focus on solving the problems of safety, reliability and lightweight of power battery systems, strengthen the research and development and industrialization of key components such as drive motors, core materials and electronic controls, accelerate the improvement of supporting industries and charging facilities, and demonstrate and promote pure electric vehicles, plug-in hybrid vehicles and aerodynamic vehicles.

　　Promote the industrialization of semiconductor lighting.Integrate existing resources, improve industrial concentration, cultivate 10-15 leading enterprises with core technologies, intellectual property rights and well-known brands, build a number of industrial clusters with perfect industrial chains, and localize key production equipment and important raw materials. Accelerate the research and development of core materials, equipment and key technologies, and focus on solving major technical problems such as heat dissipation, modularization and standardization.

　　(two) to improve the level of environmental protection technology and equipment, governance outstanding environmental problems.

　　Demonstration and popularization of atmospheric control technology and equipment.Accelerate the industrialization development, popularization and application of key technologies and equipment for atmospheric control. Vigorously develop denitration catalyst preparation and regeneration, resource-based desulfurization technology and equipment, promote the development and application of high-temperature and corrosion-resistant fibers and filter materials, accelerate the development of selective catalytic reduction technology and selective non-catalytic reduction technology and equipment, as well as automotive exhaust gas purification technology and equipment with high efficiency, high capacity and low resistance, and implement industrialization demonstration projects.

　　Develop new water treatment technology and equipment.Promote the formation of a number of water treatment technology and equipment industrialization bases. Focus on the development of Qualcomm-capacity and durable membrane materials and components, large-scale ozone generators, high-efficiency fluoride, arsenic and sulfate removal technology for groundwater, complete sets of treatment equipment for high-concentration refractory industrial wastewater, and technical equipment for sludge reduction, harmlessness and resource utilization.

　　Promote the complete set of garbage disposal technology and equipment.We will vigorously promote advanced technologies and equipment for garbage disposal by various means, such as developing demonstration applications, publishing recommended catalogues, and improving engineering standards. Focus on the development of large-scale garbage incineration facilities grate and its transmission system, circulating fluidized bed pretreatment technology, incineration flue gas purification technology and landfill leachate treatment technology, etc., focusing on promoting domestic garbage incinerators with a capacity of more than 300 tons/day and complete sets of flue gas purification equipment.

　　Remediation technology for overcoming polluted soil.Focus on research and development of in-situ stabilizer and heterotopic fixative for contaminated soil, bioremediation technology, safe treatment and resource utilization technology for contaminated soil, implementation of industrialization demonstration projects, and accelerated popularization and application.

　　Strengthen the development and application of environmental monitoring instruments and equipment.Increase fine particulate matter (PM)₂.5) Monitor the stability of instruments and equipment, improve the monitoring data system and improve the quality control level of equipment production. Develop online monitoring instruments and equipment for air, water and heavy metals, and cultivate and develop a number of key enterprises with core technologies, reliable product quality and high market recognition. We will speed up the construction of online real-time monitoring stations and networks for environmental quality such as atmosphere and water, and equip them with advanced and reliable environmental monitoring instruments and equipment.

　　(3) Developing technology and equipment for recycling resources and improving the output rate of resources.

　　Improve the level of remanufacturing technology and equipment.Improve the innovation ability of the remanufacturing industry, and promote the remanufacturing technology of products such as nano-brush plating and laser cladding forming. Research and development of remanufacturing technology and equipment such as nondestructive disassembly, surface pretreatment, fatigue residual life evaluation of parts and components. Focus on supporting the establishment of 10-15 national remanufacturing industrial clusters and a number of major demonstration projects, and greatly improve the application rate of equipment based on surface engineering technology.

　　Construction of "urban minerals" demonstration base.Promote the clean recovery, large-scale utilization and industrialization of renewable resources. Popularize technologies such as crushing and shearing of large-scale scrap steel, crushing and sorting of scrapped automobiles and used electrical appliances. Improve the equipment level of fine separation and purification of rare and precious metals, plastic modification and efficient sorting of mixed waste plastics, and recycling of all components of waste batteries. Support the construction of 50 "urban mineral" demonstration bases, accelerate the construction of renewable resources recovery system, and form a processing and utilization capacity of renewable resources of more than 80 million tons.

　　Deepen the comprehensive utilization of waste.Promote the construction of demonstration bases for comprehensive utilization of resources, encourage industrial agglomeration and cultivate leading enterprises. Actively develop key common technologies and complete sets of equipment for high-value utilization such as extracting valuable elements from tailings and producing superfine fibers from coal gangue. Development and utilization of industrial waste to produce new building materials and other large-scale, refined and complete sets of technical equipment. Increase the research and development of recycling technology for waste batteries and fluorescent lamps. Support the comprehensive utilization of bulk solid waste and improve the technical content and added value of products for comprehensive utilization of resources. Promote the comprehensive utilization of straw in the main grain and cotton producing areas. Accelerate the construction of facilities for harmless treatment and resource utilization of kitchen waste.

　　Promote technological innovation of seawater desalination.. Cultivate a number of seawater desalination industrial bases integrating research and development, incubation, production, integration, inspection and testing and engineering services. Demonstration and popularization of membrane method, thermal method and coupling method seawater desalination technology and seawater desalination mode with electricity and water co-production, and improvement of key components and system integration technology such as membrane module, high-pressure pump and energy recovery device.

　　(4) Innovating the development mode and expanding the energy-saving and environmental protection service industry.

　　Develop energy-saving service industries.We will implement financial incentives, tax incentives and accounting systems, support key energy-using units to implement energy-saving transformation by adopting contract energy management, carry out energy audit and "energy-saving doctor" diagnosis, build a "one-stop" comprehensive service platform for contract energy management, and the number, scale and efficiency of specialized energy-saving service companies will increase rapidly. Actively explore market-oriented energy-saving mechanisms such as energy-saving volume trading.

　　Expand the environmental protection service industry.In key areas such as urban sewage treatment, domestic garbage treatment, flue gas desulfurization and denitrification, and industrial pollution control, we will encourage the development of environmental protection service general contracting and environmental management franchise models, including system design, complete equipment, engineering construction, commissioning and operation, and maintenance management. The proportion of professional and socialized services in the whole industry has greatly increased. Accelerate the development of emerging environmental protection services such as ecological environment restoration, environmental risk and damage assessment, emission trading, green certification, and environmental pollution liability insurance.

　　Cultivate the remanufacturing service industry.Support specialized companies to provide personalized remanufacturing services for high-value vulnerable parts of equipment in industrial and mining enterprises by using technologies such as surface repair and laser, and establish information management systems such as remanufacturing core recycling, product marketing and traceability. Promote the construction of a waste reverse logistics trading platform.

　　Third, give play to the leading role of the government and lead social funds to invest in energy conservation and environmental protection projects.

　　(a) to strengthen energy-saving technological transformation.Give full play to the guiding role of financial funds, adopt subsidies, incentives, interest subsidies and other ways to promote enterprises to implement energy-saving transformation of key energy-using equipment such as boilers (kilns) and heat exchange equipment, comprehensively promote energy-saving key projects such as motor system energy saving, energy system optimization, waste heat and pressure utilization, energy saving and replacement of oil, transportation energy saving, green lighting, circulation and retail energy saving, improve the energy-saving ability of traditional industries, and accelerate the popularization and application of energy-saving technologies and equipment. Carry out energy-saving transformation of data centers and reduce cooling energy consumption of data centers, supercomputing center servers and large computers.

　　(two) the implementation of key pollution control projects.Implement the main responsibility of enterprise pollution control, strengthen air pollution control, carry out coordinated prevention and control of multiple pollutants, urge enterprises in key industries to increase investment, actively adopt advanced environmental protection technologies, technologies and equipment, accelerate the transformation of desulfurization, denitrification and dust removal, accelerate the technological transformation of the refining industry, improve oil standards, and eliminate yellow-label vehicles and old vehicles within a time limit. We will launch clean water actions such as safe drinking water, surface water protection, groundwater protection and marine protection, accelerate the construction of key water pollution prevention and control projects such as key river basins, clean water corridors and large-scale livestock and poultry farms, and promote water-saving transformation of key high-water-consuming industries. Implement soil environmental protection projects, focus on heavy metals and organic pollutants, and select typical areas to carry out pilot demonstrations of soil pollution control and remediation. Strengthen the implementation of cleaner production in key industries, support enterprises to adopt advanced and mature cleaner production technologies such as source reduction, toxicity reduction, emission reduction and process control, and implement mercury pollution reduction, lead pollution reduction and highly toxic pesticide substitution projects.

　　(3) Promote the recycling transformation of the park.Guide enterprises and local governments to increase capital investment, promote the recycling transformation of parks (development zones), and promote the construction of infrastructure such as waste exchange and utilization, energy graded cascade utilization, water classified utilization and recycling, and public service platforms in various parks, so as to realize the effective combination and circular link of projects, enterprises and industries in the park and create an "upgraded version" of the park. Promote a number of national and provincial development zones to improve the output rate of major resources, the output rate of land and the recycling rate of resources, and basically achieve "zero emission".

　　(4) Accelerate the construction of urban environmental infrastructure.With the input of local governments and enterprises as the mainstay, and the appropriate support of the central government, we will speed up the construction of underground projects for sewage and garbage treatment facilities and supporting pipe networks, and promote the utilization of water in buildings and the recycling of urban sewage. Explore a new way out for urban waste treatment and implement a demonstration project of collaborative resource treatment of urban waste. By 2015, all cities and counties with cities will have centralized sewage treatment capacity and harmless treatment capacity of domestic garbage, and the scale of urban sewage treatment will reach more than 200 million cubic meters/day; The harmless treatment capacity of urban domestic waste has reached more than 870,000 tons/day, and the capacity of domestic waste incineration facilities has reached more than 35% of the total harmless treatment capacity. Strengthen the construction of urban landscaping, improve the function of urban green space and reduce the heat island effect. Promote the construction of an ecological garden city.

　　(five) to carry out green building action.By 2015, the new green building area will be more than 1 billion square meters, and the proportion of two-star and above green buildings in new urban buildings will exceed 20%; Build a green eco-city (district). Improve the energy-saving standards for new buildings, promote government-invested buildings, affordable housing and large public buildings to take the lead in implementing green building standards, and fully implement household heating metering for new buildings; Promote the heating metering and energy-saving transformation of existing residential buildings; Implement the transformation of heating pipe network for 20,000 kilometers; 2,000 conservation-oriented public institutions have been established in organs at all levels and the education, science, culture and health system, and 60 million square meters of energy-saving renovation of office buildings in public institutions have been completed, which will drive the investment in green building construction and renovation and the development of related industries. Vigorously develop green building materials, popularize and apply bulk cement, ready-mixed concrete and ready-mixed mortar, and promote the industrialization of construction. Actively promote the large-scale application of new energy and renewable energy buildings such as solar power generation, and expand the domestic market demand of new energy industry.

　　Fourth, promote energy-saving and environmental protection products and expand market consumption demand.

　　(1) Expand the market consumption of energy-saving products.We will continue to implement and study the policy of adjusting energy-saving products to benefit the people, implement the energy efficiency "leader" plan, and promote the market consumption of ultra-efficient energy-saving products. Strengthen the implementation of energy efficiency labeling and energy-saving product certification system, and guide consumers to buy energy-efficient products. Continue to adopt subsidies to promote products such as high-efficiency and energy-saving lighting and high-efficiency motors. Study and improve the policies of peak and valley electricity prices and seasonal electricity prices, guide the masses to change their lifestyle through reasonable price differences, and promote the application of energy-saving products. In Beijing, Shanghai, Guangzhou and other cities, we will expand the demonstration and promotion scope of new energy vehicles in the public service field, and the proportion of new energy vehicles in new or updated buses will reach more than 60% every year. We will carry out pilot projects to subsidize private purchase of new energy vehicles and new energy taxis and logistics vehicles. By 2015, the energy efficiency level of end-use products will be improved by more than 15%, and the market share of energy-efficient products will be increased to more than 50%.

　　(two) to stimulate the consumption of environmental protection products and recycled products.We will study policies and measures to expand the consumption of environmental protection products, improve the certification system for environmental protection products and environmental labeling products, and promote products such as fume purifiers, automobile exhaust purifiers, indoor air purifiers, household kitchen waste disposers, concentrated washing powder, etc. to meet the needs of consumers. Liberalize the market control of liquefied petroleum gas (LPG) and expand the use of rural residents. We will carry out the "trade-in" work of remanufacturing, give a certain proportion of subsidies to consumers who return the old parts and buy the "trade-in" remanufacturing promotion pilot products, and focus on promoting remanufacturing engines and motors in the near future. Implement relevant support policies to promote the application of products for comprehensive utilization of resources such as fly ash, coal gangue, construction waste and straw.

　　(3) Promote government procurement of energy-saving and environmentally-friendly products.We will improve the government’s compulsory procurement and priority procurement system, improve the energy efficiency level and environmental protection standards for purchasing energy-saving and environmental protection products, expand the scope of government procurement of energy-saving and environmental protection products, continuously increase the proportion of energy-saving and environmental protection products, and play a leading role in demonstration. Government official vehicles should give priority to purchasing small-displacement vehicles and new energy vehicles with fuel economy below 1.8 liters (inclusive), and choose pure electric vehicles, and study government procurement support measures for renewable products such as toner cartridges, ink cartridges and recycled paper, as well as remanufactured products of auto parts. Encourage government agencies and institutions to purchase services to improve the efficiency of energy, water and other resources and reduce the use cost. We will promptly study and formulate implementation plans for government agencies and public institutions to purchase new energy vehicles.

　　Five, strengthen technological innovation, improve the market competitiveness of energy-saving and environmental protection industries.

　　(1) Support the technological innovation capacity building of enterprises.Strengthen the dominant position of enterprises in technological innovation, encourage enterprises to increase investment in research and development, and support enterprises to take the lead in undertaking national science and technology projects for energy conservation and environmental protection. National key energy-saving and environmental protection technology research centers and laboratories are given priority in the layout of key enterprises. Develop a number of platforms such as industrial technology innovation strategic alliances led by key enterprises and closely integrated with Industry-University-Research. Support the construction of regional energy conservation and environmental protection science and technology service platform.

　　(2) Accelerate the mastery of major key core technologies.Give full play to the role of major national science and technology projects and special funds for science and technology plans, increase efforts to tackle key common technologies of energy conservation and environmental protection, and accelerate breakthroughs in key technologies and equipment such as energy efficient and graded cascade utilization, pollutant prevention and safe disposal, resource recovery and recycling, carbon dioxide heat pump, low-grade waste heat utilization, and modular heating boilers. Aiming at the commanding heights of future technological development, we will deploy carbon capture, utilization and storage technology and equipment in advance.

　　(3) Promoting the industrialization of scientific and technological achievements.Select areas with a good foundation for the development of energy-saving and environmental protection industries, build a number of energy-saving and environmental protection industry demonstration bases with industrial agglomeration, outstanding advantages, organic combination of Industry-University-Research’s use and remarkable demonstration role, and support the production, manufacture, popularization and application of complete sets of equipment and supporting equipment, key common technologies and advanced manufacturing technologies. Strengthen the protection of intellectual property rights, promote the construction of investment and financing mechanism for intellectual property rights, encourage the establishment of public service platforms for small and medium-sized enterprises, and introduce support policies to support small and medium-sized energy-saving and environmental protection enterprises to carry out technological innovation and industrialization development. Screening a batch of advanced technology, economical and applicable energy-saving and environmental protection equipment, and expanding its popularization and application.

　　(4) Promoting international cooperation and talent team building.Encourage enterprises and scientific research institutions to carry out international scientific and technological exchanges and cooperation, and support the construction of innovative talents for energy conservation and environmental protection in enterprises. Relying on the "Thousand Talents Program" and the construction of overseas high-level innovation and entrepreneurship talent bases, we will accelerate the attraction of overseas high-level talents to innovate and start businesses in China. Relying on major talent projects, we will vigorously cultivate high-end talents such as energy-saving and environmental protection scientific and technological innovation and engineering technology.

　　Six, strengthen the constraints and incentives, and create a favorable market and policy environment.

　　(1) Improve laws and regulations and standards.Accelerate the formulation (revision) of energy-saving and environmental protection standards, gradually improve the energy efficiency standards of end-use products and the energy consumption quota standards of products in key industries, improve the environmental quality standards and pollutant discharge standards system according to the needs of improving environmental quality, improve the requirements for pollutant discharge control, expand the scope of monitoring pollutants, strengthen the total amount control and toxic and harmful pollutant discharge control, give full play to the role of standards in promoting industrial development, and promote the upgrading and transformation of traditional industries. We will improve laws and regulations on energy conservation and environmental protection, accelerate the formulation of energy conservation assessment and review laws for fixed assets investment projects, and formulate measures for the promotion and management of energy conservation technologies. Strictly enforce the law on energy conservation and environmental protection, severely investigate and deal with all kinds of illegal acts, do a good job in connecting administrative law enforcement with criminal justice, and increase the punishment for environmental pollution crimes according to law. Conscientiously implement the law enforcement accountability system. Strengthen the supervision and inspection of the implementation of energy conservation and environmental protection standards, certification marks, policies and measures. Accelerate the establishment of monitoring and evaluation system and technical service platform for energy conservation and emission reduction.

　　(2) Strengthen target responsibility.Improve the statistics, monitoring and assessment system of energy conservation and emission reduction, improve the early warning mechanism of energy conservation and emission reduction, strengthen the progress assessment of energy conservation and emission reduction targets, and establish and improve the evaluation system of energy conservation and emission reduction work in the industry. The assessment results as an important part of the comprehensive assessment of leading bodies and leading cadres, into the government performance management, the implementation of reward and punishment measures, the implementation of accountability. Improve the energy-saving assessment and review system, and play an important role in controlling the total and incremental energy consumption. We will implement the energy-saving target of 10,000 enterprises and increase the evaluation and assessment of energy-saving of key energy-consuming enterprises. Implement the target responsibility system for energy conservation and emission reduction, and form a reverse mechanism to promote the development of energy conservation and environmental protection industries.

　　(3) Increase financial input.We will increase the investment in the central budget and the special funds for energy conservation and emission reduction from the central government for energy conservation and environmental protection industries, and continue to arrange state-owned capital operating budget expenditures to support key enterprises in implementing energy conservation and environmental protection projects. Local people’s governments at all levels should raise awareness, increase investment in research and development of major energy-saving and environmental protection projects and technical equipment, and solve outstanding problems. It is necessary to further transform government functions, improve financial support methods and fund management methods, simplify examination and approval procedures, strengthen supervision, fully mobilize the enthusiasm of all parties, and promote the positive and orderly development of energy conservation and environmental protection industries.

　　(4) Expand investment and financing channels.Vigorously develop green credit and increase support for energy-saving and environmental protection projects in accordance with the principles of controllable risks and sustainable business. Actively innovate financial products and services, and explore the inclusion of franchise rights in the scope of loan collateral (pledge) in accordance with existing policies and regulations. Support green credit and financial innovation, and establish a green bank rating system. Support financing guarantee institutions to increase the guarantee for energy-saving and environmental protection enterprises that meet industrial policies, good qualifications and standardized management. Support qualified energy-saving and environmental protection enterprises to issue corporate bonds, SME collective bonds, short-term financing bonds, medium-term notes and other debt financing tools. Select energy-saving and environmental protection enterprises with good qualifications and carry out pilot projects of non-public issuance of corporate bonds. Steadily develop carbon sink trading. Encourage and guide private investment and foreign investment to enter the field of energy conservation and environmental protection.

　　(5) Improve policies on prices, fees and land.Speed up the formulation and implementation of internet access and price policies to encourage the development of waste heat, residual pressure and residual energy generation, back pressure thermoelectric and renewable energy. Improve the time-of-use electricity price policy of power peak and valley, expand the application scope and gradually expand the peak-valley price difference. Punitive electricity prices shall be imposed on enterprises and products that exceed the product energy consumption (electricity consumption) limit standard. Strictly implement the electricity price policy of desulfurization and denitrification in coal-fired power plants and the ladder price of residential electricity, and implement the ladder price of residential water and gas.

　　Deepen the market-oriented reform of municipal public utilities, improve the management methods of heating metering price and charge, improve the policy of sewage treatment fee and garbage treatment fee, incorporate sludge treatment fee into sewage treatment cost, and improve the system of collecting sewage treatment fee from users of self-provided water sources. Improve the collection method of garbage disposal fees, reasonably determine the carrier and standard of fees, and improve the collection rate and the efficiency of fund use. Key land for energy conservation and environmental protection projects supported by the state, such as urban sewage and garbage treatment facilities, "urban mineral" demonstration bases and centralized resource treatment centers, will be given key protection in the annual land use plan. Strictly implement and constantly improve the existing preferential tax policies for energy saving, water saving, environmental protection and comprehensive utilization of resources.

　　(6) Implementing a market-oriented mechanism.Establish a "leader" system for energy efficiency of major end-use products, and specify the implementation time limit. Promote energy-saving power generation dispatching. Strengthen power demand side management and carry out comprehensive urban pilot projects. Study and formulate the catalogue of compulsory recycling products and packages, establish an extended producer responsibility system, and promote producers to implement the responsibilities of recycling and disposing of waste products. Encourage the market-oriented construction and operation of urban sewage and garbage treatment facilities by means of government network construction and enterprise factory construction. Deepen the pilot project of paid use and trading of emission rights, establish and improve the policy system of paid use and trading of emission rights, and study and formulate the initial price and trading price policy of emission rights trading. Pilot carbon emission trading. Improve the polluter-pays system, improve the compensation system for mineral resources, and accelerate the establishment of an ecological compensation mechanism.

　　(7) Support the "going out" and "bringing in" of energy conservation and environmental protection industries.Encourage qualified enterprises to undertake overseas environmental protection projects and service projects. In combination with the needs of recipient countries and China’s aid capacity, we will increase foreign aid in the fields of environmental protection, clean energy and climate change, and support cooperation in related technologies, products and services. Cultivate and build a number of national innovation bases for rejuvenating trade through science and technology. Encourage energy-saving and environmental protection enterprises to participate in various bilateral or international energy-saving and environmental protection forums, exhibitions and trade and investment promotion activities, make full use of relevant platforms for exchange and promotion, carry out international cooperation, and enhance the ability to "go global". Guide foreign investment in energy-saving and environmental protection industries, enrich foreign investment methods, broaden foreign investment channels, and constantly improve the soft environment for foreign investment. Continue to support the introduction of advanced key technologies and equipment for energy conservation and environmental protection. The national policy of supporting the development of energy conservation and environmental protection industries is equally applicable to qualified foreign-invested enterprises.

　　(eight) to carry out ecological civilization.While doing a good job in the top-level design and overall deployment of ecological civilization construction, we should sum up effective practices and successful experiences and carry out the construction of ecological civilization demonstration areas first. According to the characteristics of different regions, we will select 100 representative regions throughout the country to carry out the construction of ecological civilization demonstration zones in advance, and explore the ecological civilization construction model in line with China’s national conditions. We will steadily expand the comprehensive demonstration scope of fiscal policies for energy conservation and emission reduction, combine new urbanization construction, select some cities as platforms, integrate fiscal policies related to energy conservation and emission reduction and new energy development, tap the potential of domestic demand around low-carbon industries, clean transportation, green buildings, intensive services, reduction of major pollutants, and large-scale utilization of renewable energy, systematically promote energy conservation and emission reduction, promote economic transformation and upgrading, and accumulate experience for cross-regional and inter-basin energy conservation and emission reduction exploration. By trying first, we will promote investment and green consumption in energy conservation and environmental protection and circular economy projects, comprehensively promote resource conservation and environmental protection, give play to typical driving and radiation effects, and form a comprehensive ability of energy conservation, emission reduction and ecological civilization.

　　(9) Strengthen publicity and education on energy conservation and environmental protection.Strengthen the education on the concept of ecological civilization and the national conditions of resources and environment, and incorporate energy conservation, environmental protection and ecological civilization into the publicity and education system of socialist core values and the system of basic education, higher education and vocational education. Strengthen the supervision and guidance of public opinion, publicize advanced examples, expose negative examples, popularize knowledge and methods of energy conservation and environmental protection, advocate new fashion of green consumption, and form civilized, economical, green and low-carbon production methods, consumption patterns and living habits.

　　All localities and departments should, in accordance with the requirements of this opinion, further deepen their understanding of the significance of accelerating the development of energy-saving and environmental protection industries, earnestly strengthen organizational leadership and coordination, clarify the division of tasks, implement work responsibilities, and carry out work in a down-to-earth manner to ensure that all tasks and measures are implemented, so as to achieve practical results as soon as possible.

　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　the State Council

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　August 1, 2013

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Cctv news(News Network): Huaihe River is the first big river with comprehensive and systematic management after the founding of New China. Since the 18th National Congress of the Communist Party of China, the ability to prevent floods and droughts in the Huaihe River Basin has been further improved, and the construction of Xingfu River and Lake has achieved remarkable results. The Huaihe River has become a happy river with harmonious human and water development and green development.

Huaihe River basin spans five provinces: Henan, Hubei, Anhui, Jiangsu and Shandong. Since the 18th National Congress of the Communist Party of China, the Huaihe River Basin has adhered to "unified planning" and "unified governance" and solidly promoted the high-quality development of Huaihe River protection and governance. In the middle reaches, the Huaihong Xinhe Irrigation District project with a total investment of 10.4 billion yuan started construction not long ago, with a designed irrigation area of 3.43 million mu. Downstream, the second phase of the Huaihe River waterway has been started, and the designed flood discharge has been expanded from the current 2270 cubic meters per second to 7000 cubic meters per second.

Since the 18th National Congress of the Communist Party of China, 36 projects have been started for further harnessing the Huaihe River, of which 14 projects have been completed. Nowadays, the Huaihe River, which suffered frequent floods and droughts in the past, nourishes one-ninth of the country’s population, one-tenth of its cultivated land and contributes one-sixth of its grain output. Funan, Anhui Province, located on the Huaihe River, is a major grain-producing county. In recent years, it has invested more than 10 billion yuan, completely changing the unfavorable production conditions that were prone to waterlogging and drought in the past. This year, the grain output of the county will exceed 900,000 tons.

Since the 18th National Congress of the Communist Party of China, the management of the Huaihe River has paid more attention to the harmony between people and water. The Huaihe River has a clear shore and a beautiful river. By enhancing the water conservation capacity of the Huaihe River, the whole basin will establish a river length system and a lake length system, carry out forestry greening and efficiency improvement actions, build ecological corridors, reshape the shoreline ecology of water areas, and create beautiful rivers and lakes. Over the past ten years, more than 1,000 Happy Rivers and Lakes have been built, and the water quality in the Huaihe River Basin has remained above Class III all the year round. The picture of people and water in the Huaihe River Basin and the integration of urban water and water is slowly unfolding.

New era, new journey. People along the Huaihe River will continue to improve their ability to resist natural disasters, constantly strengthen the management of rivers and lakes, promote the high-quality development of ecological economy in the Huaihe River basin, and strive to draw a new picture of the An Lan of the Huaihe River and the harmony between people and water in the new era.

　　Hamada Hairen (Twitter screenshot)

　　Overseas network February 18 thAccording to Japan’s "Daily News" on the 18th, in order to prevent the epidemic from spreading during the Winter Olympics in Beijing, foreign athletes can only travel between competitive venues, practice venues and the Winter Olympics Village, but Japanese snowboarder Hamada Hairen is obviously not bored. He exposed his daily life in the gap between competitions in Beijing on Twitter one after another, such as queuing to buy mascots and cooking for days, digging holes in the snow wall to "leave a mark on Beijing Winter Olympics" and sharing the charm of Beijing Winter Olympics and snowboarding with many Japanese people.

　　Hamada is on the snow wall (Twitter screenshot)

　　Beijing Winter Olympics snowboarding men’s platform held a qualifying match on the 14th. Hamada, who returned to the finish area, jumped on the snow wall happily and tried to show his skills on the wall. Although the second and third jumps failed, he still smiled with satisfaction and said that he had done skills that basically no player was willing to do and showed his style.

　　Twitter screenshot

　　Japanese media said that Hamada started skiing at the age of 5, and his interest was not only skiing, but also editing videos. Recently, he exposed his daily life in Dongao Village on social media. For example, in order to buy the popular Winter Olympics mascot "Bingdundun", he waited in line before the store opened for two consecutive days. He also basked in the dining in Dong ‘ao Village and introduced it with subtitles. In addition to skiing, I also bought local products here. I think I am the most tossing person in Dong ‘ao Village.

　　Twitter screenshot

　　In Hamada’s video, there is a picture of him digging a hole on the snow wall. Hamada said that although the results of the competition were not satisfactory, "I left a mark (on Beijing Winter Olympics)." In the interview after the game, he also expressed optimism: "I hope skiing is a happy thing. Although I fell down this time, skiing here is super happy." (Overseas Network-Wang Shanning)

The closing battle report of TV series The Story of Xingfu came one after another. After Empresses in the Palace, who has been tossed and turned for 11 years, Zheng Xiaolong brought an excellent work with both reputation and popularity.

Few directors can expand the audience to all ages like Zheng Xiaolong, so that groups of different generations can find sympathetic emotions and characters in his works. Similarly, few directors can make their works last forever, constantly adding new audiences to the original basic disc, and their works are always new, always keeping the pulse and temperature of the same rhythm with the times.

Zheng Xiaolong, born in 1953, has been directing since the early 1990s. His works in different periods, such as Peking Man in new york, Golden Wedding, Empresses in the Palace, legend of miyue, Red Sorghum, Emergency Doctor, Meritorious Service, etc., have almost covered audiences after 60, 70, 80, 90 and 00, and he is a well-deserved national director. At the same time, he is also a literary and art worker who is very concerned about how individuals survive in the changing times. Under the focus of the camera, they are all concrete "people", and the "play meat" filled in the drama framework is also specific and subtle details. He always believes in a foothold. "Emotion and truth are common, and I mainly tell the story of’ people’."

01

The Story of Xingfu: Dead Water and Breaking.

The realistic TV series The Story of Xingfu, directed by Zheng Xiaolong and starring Zhao Liying and Liu Wei, has closed recently. As a long-lost rural theme work in the domestic drama market, the first broadcast of the drama set off a viewing craze. The prime-time TV live broadcast attracted the top two attention, and the online broadcast was less than an hour. The market share of the whole network drama reached the top, and the real-time broadcast market accounted for 11.46%. At the same time, because of the portrayal of realistic contradictions and the exposure of human weaknesses, it has repeatedly caused heated discussions on social platforms such as Weibo. In the whole broadcast process in The Story of Xingfu, it occupied the top spot in the lighthouse TV drama feature broadcast market for 22 consecutive days, and ranked third in the 2022 TV drama feature broadcast before closing. These steady and steady data all show the amazing national popularity of this work.

The Story of Xingfu was adapted from Chen Yuanbin’s novel The Legend of Autumn Chrysanthemum. At the beginning, Zheng Xiaolong took a fancy to this story. "It mainly tells the awakening of a woman’s self-awareness and legal awareness. Under the environment of emphasizing the rule of law, literary and artistic creation is of certain significance to the construction of the awareness of the rule of law. I think it is very good." Wanjiazhuang, as a famous star village with ten miles and eight townships, has reached a certain level in material accumulation. However, due to its inherent small-scale peasant ideology and clan consciousness, this village has become a "stagnant water" and gradually has the trend of "one word at a time". "So the theme of our story is to hope that people will pay more attention to the construction of spiritual civilization and legal civilization after the completion of material civilization construction. Because there is no progress in spiritual civilization and the rule of law, this’ rich’ will not grow. "

And the heroine’s happiness is the "breaker" of Wanjiazhuang’s stagnant water.

In the initial casting stage, Zheng Xiaolong decided to let Zhao Liying play He Happiness. "We worked together in the filming of Golden Wedding in 2006, and she played many rebellious third daughters in it. She was so stubborn. Moreover, she is born in the countryside and is no stranger to rural life and the state of farmers. "

Zheng Xiaolong believes that the character He Happiness comes with a "halo". Of course, "halo" is not an illogical protagonist halo, but "He Happiness has a basic personality, and she has a simple sense of justice, fairness and equality." As a rural woman with a low education level, she was so happy that her sister was married. She insisted on an apology and was pointed at by the villagers. However, Wanjiazhuang, whose clan consciousness is solidified, needs such a foreigner to break the deadlock. "Because she doesn’t understand the process of the village construction and the prestige of Wanshantang, the village party secretary, she just thinks that I can apologize if I am wrong, but you have to admit it if you are wrong. You have to apologize."

He Xingfu threw a bench over and smashed the head of Wan Chuanjia, the son of the village party secretary, which prevented the marriage and caused trouble. His in-laws were anxious to apologize to the village party secretary, and her husband, brother-in-law and sister-in-law were also wronged and anxious. On the other hand, Zheng Xiaolong used a series of long shots to show the attitude of He Happiness as a new wife. She changed her clothes, tied up her long hair, skillfully picked vegetables, and packed things for cooking. When her husband questioned that she was still in the mood to eat, her attitude was also obvious: the sky fell and she had to eat, and then she went to seek justice after eating.

"Maybe the audience will be more worried about saying that female stars or famous actresses can’t get down and dress up ugly, but in reality, it can’t be glamorous. You work in the countryside and your daughter-in-law is running a family. You have to be energetic, right?" Zheng Xiaolong admired Zhao Liying’s energy. "If she didn’t understand it, she couldn’t shoot it. She didn’t rely on skill, but brought her true nature in, so you will feel particularly comfortable when she performs."

Since the launch of The Story of Xingfu, many viewers’ comments and barrage have been related to "grieve" and "bring your own antihypertensive drugs when watching the drama". The initial marriage-making incidents, land disputes and compensation for land expropriation, including the protagonist’s experience from the countryside to the city, are all full of realistic entanglements. The material construction of Wanjiazhuang Star Village is indeed rich enough, but the popularization of rule of law awareness and spiritual civilization construction seems to be uncivilized. The main line of the story is how to build the rule of law on the basis of material construction. Happiness is the main thread of this torrent, and her personal progress and growth is also a metaphor for the follow-up of rural spiritual civilization and the rule of law. The anger of netizens, to a certain extent, is also an affirmation that the content of the series is close to real life. Zheng Xiaolong also recognized this point. "We must conform to this creative attitude of realism. Now telling rural stories is to conform to the changes and cognition in the countryside and have a life atmosphere."

At the end of the story, He Xingfu promoted the construction of ecological civilization in Wanjiazhuang, developed environmental protection tourism industry, controlled sewage treatment, broke the original clan pattern, popularized the concept of legal system, and became a new generation of rural revitalization leaders. Behind the destruction of this stagnant pool is not only Zheng Xiaolong’s thinking about the current rural spiritual civilization and legal system construction, but also his inherent sense of responsibility as a literary and art worker. "Creating this thing makes me feel that I can say something and express something that I think is meaningful." He wants to tell the story of a rural woman’s growth, and reflect the fate and struggle of thousands of ordinary people in Qian Qian. This concern and gaze on the little people has always been a humanistic feeling of Zheng Xiaolong’s social responsibility.

02

"Feminine consciousness" not only represents women.

The Story of Xingfu has been at the forefront from the beginning to the end, and the whole network urged him to get a happy divorce and start a career. In addition to the characters and plots in the play, there is also director Zheng Xiaolong who was brought to the hot search by real-time comments.

In fact, it’s not long since he was widely discussed by netizens and audiences last time-during the period when the epidemic was banned at the beginning of the year, Empresses in the Palace became a drama and background sound for many people. Since its launch 11 years ago, the ideological trend has changed, the concept has been updated, and the audience has iterated. However, the popularity and discussion of this drama have lasted for a long time. Under the "study" of the younger generation of netizens, an independent "Zhen Xue" has even been derived, which is specially used to analyze characters, plots and subtle scenes, including the production of expression packs and network hotspots.

However, in the eyes of Zheng Xiaolong, who is nearly 70 years old, these new things and fragmented interception analysis are all "distant" and he doesn’t understand them. In the 22nd year of the new century, he still maintains his own work rhythm and relatively "old-school" habits. Only when talking about creation will the chatterbox open, "What are the 100 questions? I can’t even answer it. TV plays and movies are montage art, and they are flowing pictures, not watched frame by frame. When I shoot, I will not think that this drama will have such a big impact in reality. "

From Empresses in the Palace’s "Red Sorghum" and "legend of miyue" to The Story of Xingfu, several representative works of Zheng Xiaolong are all based on the clue of women’s growth and awakening, and are completed by the whole construction of the characters, so as to criticize and convey his inner thoughts and voices. However, the growth of women, or the awakening of gender-limited consciousness, is not that he deliberately caters to the creative standards of the market. Instead of telling the story with a specific group, he chose a reference sample to tell the story of everyone in the society, age and living environment where the sample is located. "Emotion and reason are common, and I mainly tell the story of’ people’."

Empresses in the Palace stills

For example, Empresses in the Palace criticized the feudal and backward marriage system. Zheng Xiaolong said, "I discussed this matter repeatedly before filming, and I told the media that it was critical. But after it was broadcast, many people said that it was a matter of the workplace. I was so dizzy. I never thought that the workplace would be like this." He recalled that mentality more than ten years ago. "At that time, for a long time, it seemed that everyone thought the harem was beautiful and luxurious. Many girls wanted to cross into the harem and run to be concubines for the emperor." "The emperor is a big stallion, marriage in this case, how can you have a single-minded emotion? Impossible. "

The realistic theme does not mean that you must shoot modern dramas, which is also Zheng Xiaolong’s consistent thinking. "You can also shoot historical stories with a realistic attitude. The theme and your attitude are two different things." What Empresses in the Palace conveyed was his criticism of the feudal and backward marriage system, while legend of miyue is another kind of realism-historical materialism, which contains the awakening of women, the germination of the consciousness of family and country and the concept of equality. "Miyue is a concubine of Chu. She gradually developed a sense of home and country around the king of Qin, and she also had a critical awareness of the hierarchical bloodline theory and hereditary system, so she would take risks and return to Qin to pacify civil strife and lay the foundation for Qin Shihuang to unify China. Including the Qin Dynasty’s award for military merits, rather than hereditary, these are also the seeds of equality. "

"legend of miyue" stills

He doesn’t think it is necessary to convey specific ideas through specific themes, and there is no need to limit the gender or identity background of the protagonist. "In fact, people who engage in literary and artistic creation do image, and there is a saying that image is greater than thinking." Zheng Xiaolong is a person who came from the initial period of China TV series, and his attitude is still simple and plain. "After you have done your image well, many people will give it something to think about. For example, when Cao Xueqin wrote A Dream of Red Mansions, he didn’t think so much, he just truly reflected the society. Later, Comrade Mao Zedong said that A Dream of Red Mansions was a mirror of feudal society, and it became a mirror of feudal society, which was the understanding given by later generations. A lot of thinking things don’t mean that we have thought it through in the early stage of creation. We just do a good job in the image. As for the interpretation, how big the subsequent impact is, this is not something that can be thought of at the beginning. "

After being created, the female images in Zheng Xiaolong’s works began to have a lot of interpretations, some of which were even quite different from his original creative ideas, which he had never expected in his creation. However, whatever Zhen Xuan, Mi Yue or happiness, behind their awakening of female consciousness and independent consciousness is actually the awakening of human nature-an awakening of equality, struggle and the rule of law. This has nothing to do with gender, but belongs to everyone’s right consciousness. There’s a line in The Story of Xingfu, which Zheng Xiaolong especially picked out and spoke it again. "Distinguish right from wrong through law, clarify truth through law, and popularize social fairness and justice through law. I think it is very important, because we want to build a society ruled by law. This is also what I want to convey through this drama. "

As for the arguments, contradictions and conflicts intercepted by the fragments, and the remarks urging a happy divorce, they all belong to the endowed "thinking", which is the part that literary and artistic creators can’t control after the completion of their works. Zheng Xiaolong tried to digest the gap between himself and the young audience. "I think literary works still need a little nutrition, and there must be emotional things in them. If the general direction is right, you can."

03

The significance of realism

After decades of film and television drama, Zheng Xiaolong, which has become a benchmark in the industry, has maintained a stable output, but it is not a "high yield". For the production and polishing of the script, including the preparation before starting, he has to spend a lot of thought and effort to dig the details. Even at this age, the vitality of creation and strong desire for expression are still shining on him.

The Story of Xingfu finalized Zhao Liying, and it also experienced some twists and turns in the middle. Because the actor was pregnant and the script was revised, it was almost more than a year before and after. "After the script was revised, the actor also gave birth to the child and sat down for a month. This is settled."

In the era of fast food, Zheng Xiaolong’s process of polishing the script and preparing the details can be said to be very "burning money". "I have to collect ideas and make field trips. I am particularly concerned about this matter and go to see Anhui local Huizhou architecture. For example, when drilling a well, I have to ask if there was such a photo at that time. The arrangement of the wedding venue for the couple, were they like this at that time? Is the construction of rural houses like this? Moreover, I have to ask the original owner (many details), because a lot of the photos we took are real scenes, and the interior is also real scenes. I am afraid that the art will be wrong. "

At the beginning, in the interview during the broadcast of Golden Wedding, Zheng Xiaolong also mentioned the "obsession" of scene restoration. After the script was polished, it was the preparation of the group, from a food stamp to a bus, which was arranged exactly according to the set points of that era. "Realism" is the key point he has always stressed. Only when the literary image reaches a certain level can the audience’s thinking be attached. "As long as you make a good image, it will have an impact on reality. As long as you make it true and reasonable, it will have an impact on reality."

Stills of "Golden Wedding"

"Influence on reality" is the sense of social responsibility that Zheng Xiaolong’s generation of literary and art workers insisted on. When a work is filmed, it is not just for fun, but for the audience to laugh. It has to be meaningful and effective in reality. As for how long and how wide this role can be played, it is uncontrollable, but at the very least, it must have a little effect.

Even now, there are some records of old reports in the evaluation of Zheng Xiaolong by Zhihu and other platforms: "The broadcast of" Desire "triggered an unprecedented upsurge of national audiences, and actors such as Li Xuejian, Zhang Kaili and Huang Meiying also became popular throughout the country. At that time, in order to watch "Desire", people with TV sets were crowded into the station almost every day. Even the Ministry of Public Security said that thieves did not come out to commit crimes because they were waiting to watch "Desire". "

Zheng Xiaolong couldn’t help laughing when he mentioned these sensational influences. This is the pride of literary and art workers and the great affirmation of a director who has devoted his life to it.

Speaking of Empresses in the Palace’s overseas export and cultural communication, Zheng Xiaolong once again emphasized the importance of realism. "Truthfulness, telling a good story about China’s history, telling a good story about China now and telling a good story about the daily life of China people, I think this is all possible. In particular, telling the story of the daily life of ordinary people must be authentic and have universal typical significance. "

Of course, we also asked Zheng Xiaolong what he thought of the current shoddy and suspended film and television dramas. He replied very quickly, "I don’t watch it. I don’t think it looks good. I don’t watch it. I can’t watch it, and I’m not affected."

This national director, who is nearly 70 years old, just wants to tell his own story-a story about every specific "person".

Written by Gu Xiang

—　THE

How to prepare for the postgraduate entrance examination

Many college students will face a choice after graduation, whether to get a job or continue their studies. For those students who are interested in further improving their academic level, postgraduate entrance examination has become their first choice. However, it is not an easy task to take the postgraduate entrance examination, which requires full preparation and planning. The following will introduce some suggestions on how to prepare for the postgraduate entrance examination.

1. Understand the relevant information of postgraduate entrance examination.

First of all, students who want to take the postgraduate entrance examination need to take the initiative to understand the relevant information of the postgraduate entrance examination. This includes the conditions, process, subjects, time and scope of postgraduate entrance examination. Only by knowing this information clearly can we make targeted preparations. Students can check the information of postgraduate entrance examination through the internet, or consult seniors and sisters of related majors or go to postgraduate institutions for consultation.

2. Determine the major and target institution.

Secondly, students need to determine the majors and target institutions they want to take the postgraduate entrance examination. There are many majors that can be selected for postgraduate entrance examination, and they don’t have to be related to this major. For students who don’t like this major, they can choose to take an interdisciplinary examination, such as illegally studying for a master’s degree in law. Each major has a corresponding target institution, and students need to determine the major and target institution according to their actual situation and interests.

3. Make a reasonable study plan

Once the majors and target institutions for postgraduate entrance examination are determined, students need to make reasonable study plans. The review time for postgraduate entrance examination is usually about one year, and students need to arrange their daily study time according to their actual situation. A reasonable study plan can help students arrange their time reasonably and improve their study efficiency. When making a study plan, students need to consider their learning ability and time allocation, and arrange their daily study tasks reasonably.

4. Do more real questions and mock exams

When preparing for the postgraduate entrance examination, students need to do more real questions and mock exams. By doing real questions and mock exams, you can understand the exam form and content of the postgraduate entrance examination, and you can test your own learning results. Students can obtain real questions and simulated test papers by purchasing postgraduate counseling books or attending postgraduate training classes.

5. Pay attention to the mastery of basic knowledge

In the process of preparing for the postgraduate entrance examination, students need to pay attention to mastering the basic knowledge. The subjects of postgraduate entrance examination usually include specialized courses and public courses, and specialized courses are often the most important. Students need to focus on the study of specialized courses and master the basic knowledge. Only by mastering the basic knowledge can we better cope with the exam.

6. Attend more lectures and academic activities.

In order to improve their academic level, students can take part in more lectures and academic activities. This can increase your academic knowledge and understand the latest research trends. At the same time, attending lectures and academic activities can also communicate with other students, learn from each other and improve their academic ability.

7. Perseverance, perseverance

Finally, students need to persevere and persevere. Postgraduate entrance examination is a long-term and arduous task, which requires a lot of time and energy. Students should keep a positive attitude, keep working hard and believe that they will be able to achieve good results.

In a word, if you want to take the postgraduate entrance examination, you need to make full preparation and planning. Students need to know the relevant information of postgraduate entrance examination, determine the majors and target institutions, make reasonable study plans, do more real questions and mock exams, pay attention to mastering basic knowledge, participate in more lectures and academic activities, and persevere and persevere. Only in this way can we successfully pass the postgraduate entrance examination, enter the ideal colleges and realize our life goals.

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　　China News Service, Toronto, November 21st (Reporter Yu Ruidong) According to the data updated on November 20th in British Columbia, Canada, severe floods and geological disasters in the province have caused four deaths, and one missing person has not been found yet.

　　The disappearance and death occurred in Lillooet in the Fraser Valley and near Duffy Lake in the inland area of the province. The deceased was a woman and three men.

　　The province’s autopsy service said that law enforcement and search and rescue personnel have been trying to search for people reported missing in extreme rainfall and mudslides in the past five days. Relevant departments will do their best to determine the unfortunate situation, record it, and make suggestions if possible to prevent similar deaths from happening again in the future.

　　Extreme weather, such as continuous heavy rainfall since the 14th of this month, has caused rare severe floods, landslides, mudslides and other disasters in British Columbia, located at the western end of Canada and along the Pacific coast. About 18,000 people were forced to evacuate due to the flood, nearly 10,000 houses were under evacuation orders or evacuation warnings, and a large number of farm animals died in the flood. British Columbia declared a two-week state of emergency on the 17th.

　　In order to ensure disaster relief, British Columbia announced the implementation of temporary fuel restrictions on the 19th. Ordinary people’s vehicles are only allowed to buy 30 liters of fuel at each gas station. This measure is planned to be implemented for about 10 days. This has led to long queues at oil stations in the Greater Vancouver area, and some oil stations have sold out of fuel.

　　At the same time, although some of the affected highway sections have gradually resumed traffic, British Columbia still prohibits vehicles that make "non-essential" trips from entering specific sections. The province also reminded people that drinking wells in flood-affected areas may have been polluted.

　　The meteorological department has issued an alarm, and it is expected that heavy rain, strong winds and low temperature will sweep across the northern coast of British Columbia and move south in recent days.

　　The Canadian federal government has deployed troops to assist British Columbia in flood fighting and disaster relief. The federal government and the province also set up a joint working group on supply chain to promote the full recovery of logistics as soon as possible. (End)

At present, social interaction is almost rotten. Any industry will add a social element, and anyone may say that I am a social interaction. So do you really understand what social interaction is? Do you really understand the nature of social interaction? In this paper, I will try my best to use the whitest and most concise language to explain my shallow understanding of the social industry.

Good question, no chance to breathe.

Personal understanding, socializing, stripping away all other things, the most core essence, in fact, is just one sentence,Socialization is time..

Well, I think someone will definitely refute me, cursing this guy xx in my heart. Why do you say that socializing is time? Let’s release it at the next level. Socializing is actually a process of communication between two people, and this process is not to pay time. Don’t tell me you’re a Nami buster. Touch the antenna. Over.

As mentioned above, socialization is the process of communication between two people, and why should we spend this time to do it? Remember that human beings are relatively dark animals, and the so-called unprofitable can’t afford to get up early. Well, what human beings do is basically purposeful, and the answer to this purpose is actually quite simple.To get the same amount of value exchange.

What is value exchange? Take a chestnut as an example. I am a student and you are a teacher. The social behavior of the two of us is in class. I spend time in class and you spend time in teaching. My value is RMB (tuition), and your value is knowledge in my stomach. I exchange RMB for your knowledge. In the course of class, time is brushing away. Isn’t this social? Please raise your hand if anyone else doesn’t understand.

In general,Conventional value exchange includes the following: interest exchange, concept exchange, value sharing, food, loneliness, social factors, life needs, finding a sense of existence and so on.

In a word, socialization is actually a process of "trading" with each other, but this "trading" is not a concept with ordinary "commodity trading". More is equivalent exchange. If one party can’t make the other party feel that our value exchange is balanced and cost-effective, it will also break the social balance, resulting in social loss.

This time, you can understand why money is everything. Money can exchange anything for you, so you won’t feel unbalanced, and you can maintain a long-term social relationship.

This formula, which I learned from previous lectures, is almost as exquisite as the mass-energy equation.

A+B+T=R

To explain, A is one user here, B is actually the other user, T is the time, and R is the reward. Continue to release, you can get the following formula:

Personality (advantage)+interest (demand)+time commitment = return.

The A-side is everyone’s different personality, which will be his advantage. The advantage of personality is similar to the assets in the physical transaction process and is your bargaining chip. For example, I am handsome, I am beautiful, I am brilliant, I am humorous and so on.

B-side is people’s interests and needs, that is, the general social sponsors. For example, I want to see beautiful women and listen to stand-up crosstalk, which is my demand, and the advantage of a user at A-side is that it conforms to my aesthetics and beauty! Then cut the crap, let’s get it straight, and B will start hooking up with A, and naturally social relations will be formed between AB (there is nothing you can do if A ignores you).

The intermediate process of combining personality advantages and interest needs requires the investment of time, energy, money and other elements, that is, cost. Everything is based on social time. You have to spend time thinking about him and spending money. This is the social process. In short, this is the essence of social interaction.

After the process of socializing, there is a reward. This bonus return means that one party is cool and the other party is high. Maybe it’s a win-win situation, maybe it’s a single win, maybe one wins more and the other wins less. Judging from experience, it is possible to maintain a long-term social interaction when the two sides reach a static balance. Unilateral repression will generally not have a good result (the same is true for love).

On the whole, the normal and stable social behavior of human beings is produced through such a formula.

Are there any exceptions?

Yes, not much. For example, love at first sight, in fact, is that both ends have become one end, how to understand, I think (deserve to be single for 10 thousand years)!

Two perspectives that will remain unchanged for ten thousand years:Spiritual or material rewards.

The spiritual reward is more about satisfying some of our needs physically (with a wry smile), and at the same time, psychologically, it will bring you continuous satisfaction such as vanity, existence, curiosity or belonging, which is the main thing, and there will also be spiritual rewards such as satisfying knowledge and information exchange.

The material rewards are relatively simple, such as cars, houses, money, etc., as long as you can touch them in reality, you can do it.

Judging from the routine in previous years, material rewards are often more attractive to users, but at the same time, it is more difficult. Spiritual rewards also started a concentrated outbreak last year, which is represented by similar high-quality original articles, people from below, and so on.

Relationship chain, information and interaction.And social behavior, fundamentally speaking, is also composed of these three.

The production of information will promote the interaction between users, and the interaction between users will directly affect the establishment of the relationship between users; This will lead to new content.

In the social category, it refers to the nature of interaction between people. It lies in three aspects: the establishment and maintenance of the relationship chain between people.

The main purpose of relationship chain is often to obtain the potential future value of social interaction.

In the social category, it refers to the content information flow. It lies in three aspects: production and processing of content, presentation form and consumption. And the content itself has qualitative and quantitative attributes.

Paying attention to content-based socialization is often to obtain a certain content or consume a certain information or content at the moment.

In the social category, it refers to the way people interact with each other. According to the mechanism of interaction, it is divided into conditional interaction and content interaction. There are one-to-one, one-to-many and many-to-many interactions in the participation mode. And realize that interaction needs media.

Interaction as the main purpose can often relieve boredom, enhance self-worth and get rich emotional and psychological experience in return.

Socialization is time, and each product actually takes up your time, but some waste your time, and some save your time. So, Internet social products naturally came into being.

Looking at the whole social process and combing the core key points, we can see the following:Breaking point, breaking ice, relationship chain, community, quality control, stickiness, transformation, profit, reciprocating, nothing more than this.

As the name implies, it is the core point of your social platform to attract users. Remember that it is best to have one or three points.

The social products visible in the market must be very large in some way, which will lead to a large number of users pouring into your products, and this kind of demand amplification is often the rapid amplification of common needs in life, which will produce such an effect.

But it will also lead to some catastrophic problems (as mentioned below).

Imagine that a user was fooled by you and wanted to play this game. As a result, when he came in, he saw that there were n points on the platform. After looking for a long time, he didn’t find the point that attracted him, so why not lose it?

There are too many explosions in history, such as the free SMS of WeChat, the map socialization of Momo, the interest socialization of Same, the acquaintance socialization of Facebook, the teasing style of xiaokaxiu, the new mode of exploration, the burn after reading of Snapchat, etc., which are listed as much as possible after the article, so I won’t go into details here.

There is no problem in ten thousand years. If you initiate hook-up unilaterally forever, the response rate of the other party is extremely low. In some cases, this low is fatal, and many platforms are just Over.

In fact, there are countless factors involved here, such as social hooking skills, platform matching accuracy, mood of both parties, etc. The social scenes of each platform here are different, and the social explosion points are different, so it cannot be generalized.

The only thing the platform can do is to match the hardware conditions of both parties as accurately as possible, and the platform can do nothing about people.

After successfully breaking the ice, the two sides actually established a relationship chain to some extent, and the establishment, maintenance and development of the relationship chain is a social problem.

Establishment is the process of breaking the ice, and how to maintain it better is also an intuitive life and death on the other hand.If the success rate of the platform is very high every day, but all the platforms are transferred to other platforms (you know), this platform has actually become a tool for "purchasing goods" in the minds of users.It’s still a little scary, isn’t it? But it’s true. How to solve it depends on the community.

The development of the relationship chain is actually more related to the life time of the platform. The more intertwined and deeper the development, the longer the survival time of the platform, and the more secure it is as time goes on. With this solidity, it will be relatively easy to realize profits.

Another 10,000-year-old problem, what is the community? Personally,The community is actually a small post bar, which takes the points of interest as the core point to aggregate the users on the platform through the points of interest.It’s that simple? Yes, it’s as simple as that, so why is it a perpetual problem?

The quality and quality of the community almost determine the lifeline and trend of the whole platform. The relationship chain between individual users is life and death, and the community relationship platform between multiple users is the lifeline.

Although the community is important, it is useless to blindly ask for more. Look at the current WeChat and qq. How many communities are dead? If the community is alive, the platform will smell, and if the community is dead, the platform will be dead (this is also the reason why the circle of friends exists).

Where is the top community at present? I think it’s Baidu Post Bar. Some people say it’s not Douban, Tianya or something. Pay attention to my adjective, top class, instead of community quality.

At the beginning, Post Bar was a typical blue hyperlink, big frame, replying to the post and cursing the street, and then Post Bar declined more and more. I think the reason is that people’s time is more and more occupied by other emerging products, and the quality of Post Bar is low (some, at that time, unspecified), and it is not driven.

As time goes on again, Post Bar has changed its skin, invited several designers, and the style has become taller, but the model is still the same. The difference is that it has been integrated into many Internet thinking and closely combined with fan content. It has been pulled up from the bottom, and it has become the most active, comprehensive, largest and professional social platform in China. Slogan has also become a post bar to find an organization, and the organization is just a point of interest, just like before.

The importance of community is closely related to the value it brings. It can promote activity, stickiness, realization, screening content and production content, etc. Every high-quality community is actually a small independent country., have their own laws and regulations (bar rules), the boss (bar owners), the younger brother (management), ordinary people (users), scum (blacklisted users), spiritual food, beliefs, almost everything. Run the community well, to some extent, the whole platform, you can safely hand it over to them for the whole, round after round of regular user iteration, almost no dead end.

Of course, keep your head alive, don’t chew on a thing, think about Kaixin. I don’t know how to change and keep pace with the times, but I’m sorry I have to be abandoned by users. However, there will still be a special case, that is, our Baidu Post Bar. Baidu is a magical company. After winning the first export of Chinese Internet, almost all the first-hand resources will be diverted into its own products, so I don’t know whether this model will still be alive and well even if it is posted 100 years later (if Baidu is still there).

Quality control and disassembly means quality control, and there are several directions, such as platform manual audit, machine screening, sampling inspection, reporting, etc., but personally, from the perspective of platform,, the most time-saving and labor-saving and the best effect is to use the community, which is equivalent to hiring a lot of younger brothers who don’t spend money to keep an eye on you. Why not? And they are all professional, at least more professional than you, and their quality control should be better than you.

Increasing user stickiness is also related to many factors, such as user quality, content quality, profit point, word of mouth, number of users, etc.The easiest way to improve stickiness is the magical community. Cooperate with the operation means of the platform to further expand this effect.So you know how important the community is.

If you have crossed so many barriers before, congratulations, you have almost seen the sunshine of victory.Or through magical community means, the quality of platform users and content has been successfully improved, and the constantly generated new content and new users have become fresh blood. The lower level has independent users as the main support (of course, there are many side details, which will be described later), and the upper level has high-quality communities to help maintain and screen, and the users of the two levels will continue to be alternately transported (inactive users are kicked out), which has become a more successful social system.With this positive development, your market influence will gradually expand and the number of users will gradually increase. What you need to do is to firmly grasp the top community of the platform, and it is time to add some profit points appropriately.

This problem has multiple profit models according to different scenarios, purposes, platforms, etc.However, looking at the current common profit models, there are nothing more than traffic realization, value-added services, membership fees and commodity sales. The first two are almost the profit points of the current mainstream APP, not to mention.

Membership fee is more interesting, as if it was specially bred for social platforms. The premise is that you control the quality of platform users and the quality of content (poor). Only in this way can users join willingly and pay for it one after another, but this risk is also the biggest, and it is very likely that users will abandon it from now on, so consider it carefully.

E-commerce platforms are the most popular for commodity sales, but I think that through community or analyzing the attributes and preferences of independent users, we can make vertical commodity recommendations and earn CPS fees. If the algorithm is proper, maybe this can become the main income of the platform. However, if you use it with caution, it will annoy the user, and it is also possible to uninstall it in minutes.

After the profit is completed, it is actually a complete social platform process. You can return to the relationship chain to optimize and explore again, or you can continue to focus on the community, constantly reciprocating, constantly changing, and constantly making profits. Of course, the wishes are always beautiful, and the reality is always cruel.

• Respect for human nature: high efficiency, excitement, interaction, concealment, etc.
• Good products: product design+business model+promotion, etc.
• Good team: strategy, operation, execution, etc.

These three points have been brought into full play, and I personally feel that there is no one after WeChat.

It’s light enough (efficient), it’s interesting to shake the drift bottle (exciting), the brush in the circle of friends is ok (interactive), the news can be ignored (hidden), and the second and third are not mentioned. It’s obvious to all that there is a boss in control.

The mobile Internet has brought social networks into a new stage. About gun artifacts, photo artifacts, interest groups, and various content sharing; Social applications are currently classified into different categories.According to the strength of the relationship, it can be divided into acquaintance socialization and stranger socialization, and it can be divided into various vertical social fields according to the field, and it can also be divided into pictures and videos according to the information bearing mode.And it also has a great relationship with social motivation, which is diverse and changing. Identity, background and different situations play different roles, and the motivation of social interaction is different. What we can grasp is the essential needs of people.

Facebook is a social graph based on "I know U", but in the later period, due to the small user scale (think about how many people you can know in reality), Facebook studied various models to bring together users with the same interests or excitement, so that such a large user scale was produced. In fact, this is also related to Facebook’s own observation of user retention, preventing users from losing too quickly, and the 521 principle are not discussed.And Facebook is simply the most awesome existence of Internet social interaction. At present, almost all social interactions are based on strangers turning to acquaintances, while only Facebook is based on acquaintances turning to strangers.Of course, there are also some in China, such as a game (ren) investment (ren) network.

Wechat, acquaintances have to mention WeChat, and WeChat is actually based on the early users led by qq. Tracing back to the source, qq was originally based on strangers, but it may be a bit far-fetched, so it should be classified as acquaintances, and it should not be humiliating.

At the beginning, WeChat focused on "free SMS", followed by the voice message function, which immediately improved the communication efficiency and enriched the communication scene. Then "people nearby" and "shake" appeared, which broke this closed field and began to communicate with strangers. Later, a circle of friends appeared, and people’s information began to settle down. Later, WeChat official account appeared, and WeChat official account was divided into subscription number and service number. At this time, WeChat began to attract enterprises, communities and larger media. Since then, WeChat has achieved explosive growth, and then laid out the red envelope function, with the intention of paying on WeChat, paving the way for commercialization, content subscription and offline.Every time I think of the whole process, I can’t help but feel goose bumps. With such a clear line, who dares to say that the success of WeChat is accidental?

Light interest+light socialization

Classify the content (pictures, videos) published by users with tags, and then push/guide the personalized content to users with interest tags as the index. Some applications will be completed in the form of user-defined labels, while others will be matched by background algorithms.

Provide users with all kinds of labels. This work may be completed when the user uses the application for the first time, or it may run through the whole software operation process.

Light interest+heavy socialization

Combining with LBS, we continue the fine traditions of Post Bar, Douban Group and QQ Group, and create multiple interest groups under independent application. Online dialogue plays a supporting role in organizing offline interest activities.

Pay attention to interest+socialize

Focus on a single interest keyword, and build a high-concentration interest social platform for users with specific needs around this theme.

I won’t give examples of products here. There are eggs at the end of the article and they are displayed there. If you want to see them, you can just look at them directly.

As for the relationship between users, due to the penetration of the Internet, in addition to establishing a relationship accident among users in various ways, we must start to develop a new relationship, which can be called "sub-relationship". Sub-relationships here refer to those who, for ordinary users, do not need to identify others, but only aim at obtaining a certain content or generating an interactive behavior. That is, I don’t need to know who you are, what your identity is and where you are; Just get the results I want.

Information production needs to be further emotional, intelligent and personalized. People’s emotional demands need to be captured and satisfied through more emotional design. And people’s rational demands need more intelligent design and experience to realize.

For the interaction between users, we need to borrow more new media. New intelligent hardware devices are fully utilized to realize remote multi-dimensional interaction of users or to simulate physical interaction. At the same time, the use of some biotechnology may have different effects.

A very classic and disastrous example, friends who are engaged in social direction should have heard it more or less.

As mentioned above, after the explosion, the problem that may be faced is the influx of a large number of users. Some people say that this is a good thing, but I don’t think so.

The gun artifact "Mo Mo", now that everyone mentions it, still thinks it is a gun artifact. In fact, "Mo Mo" had a very stable pyramid structure at first.

• Taki: At the bottom of the pyramid are the so-called diaosi users, diaosi men and diaosi women;
• Middle level: there are high-quality users in the middle, especially women (one high-quality female user can bring seven male users);
• Spire: The top ones are some big V’s and Gao Fushuai’s.

The pyramid has been put up. At this time, the pyramid structure is quite stable, and its internal ecology is balanced. However, all the bottom diaosi users will continue to chat up and pursue the high-quality users in the middle, satisfying their vanity. High-quality users in the middle can screen out the top-level Gao Fushuai, which is equivalent to the role of blue chip stocks. Users at the top will find that there are really many girls with high value and good figure around. Then overnight, the reputation of the cannon artifact spread, which can make the nearby hundreds of meters become 5 meters below zero.

As a result, many diaosi users poured into this application. With hungry eyes, constantly say "about" to the middle quality users? About … ". After such a long time, this behavior changed from "pursuit" to "harassment", and the cost of screening for high-quality users became higher. For them, the value of this product was not so high, so they began to flee. At the same time, there are women who have slipped or special occupations, such as wine trays, rice trays and princesses in boxes. The value of socializing has changed. Gao Fushuai, at the top, realized that it was inefficient to meet high-quality women, and Gao Fushuai users began to lose, so the pyramid began to lose balance and collapse.

When the rules of social products can’t restrain its massive users, it will make its ecology out of balance.

Then the question is coming. If I were the product manager of Momo at that time, how would I solve it?

Momo is really having a hard time now, and the process of whitewashing is very painful and long, and it has also invested a lot of money, and the effect is still good.

Among the two unequal classes, the daily limit is limited. If the limit is exceeded, you can directly guide the payment. Please note that it is in the unequal classes, such as diaosi, which is of high quality. And diaosi chatting up diaosi is still unlimited.

This not only controls the trend of one-sided user interval, but also carries out appropriate liquidation test, and the order of the bottom users is also very large, so the risk is controlled within the controllable range to solve this problem.

Of course, the problems and risks are still there, and the test can be gradually confirmed and explored (it seems that I also voted for Momo’s resume at that time, but I didn’t have a phone call).

This should be a hot topic recently, but I think there is something wrong with the logic of this sentence.It’s not why Alipay wants to socialize, it should be "why Alipay has to socialize".

It seems similar, but it is not. The former is active and the latter is passive.

It is not difficult to see that Alipay has become the top APP in the current installed capacity of mobile phones.It is not how sticky it is, but that Alipay is just needed. Under the cover of such a huge volume of Taobao, Alipay is the only payment method, and its volume is already obvious.

Such a simple question can be seen by people like me. How can Ma Yun’s father not see it? Once users just use you as a tool, even if you just need it, there will be risks. Although this risk is not even a little bit at present, it is all about the Internet, and it is changing rapidly, especially the e-commerce. Today, Taobao is the only one. Who can prove that Taobao will not disappear after ten years, so it will disappear with Taobao (after a hundred years? ) and the decline of traffic (perhaps in the near future) lead to the direct problem of Alipay’s decline, and in order to prevent the worst result from happening, we have to move the big move to Alipay in an attempt to maintain users.

Then why not put Alipay’s social function into the current Taobao?

I think this question has to start from the scene. First of all, Taobao already has social activities, right, such as Wangxin and Ali Wangwang, but the scene is a communication tool for buyers and sellers. Although it is also social, the added value is not great. Taobao also launched the function of asking everyone last year, which is also a social interaction in the form of question and answer. This is not an instant social interaction, which is beyond the scope of this article. Looking at it in detail, Taobao has launched Taobao live broadcast, and live broadcast is also a social means. Taobao is also in the experimental stage, and it is unlikely to become Taobao’s social main force in the short term, and its position on the home page is relatively backward. Community, which was vigorously promoted last year, is still a shopping scene because it is all about goods, not people, and it is not an instant social interaction. The mode of community social interaction is also different from the traditional understanding. To sum up, there are only four reasonable social ways at the moment, and only Wangxin is the instant social and shopping scene that users understand.. The fatal problem is that this social scene is actually under the wings of business, and it is almost impossible for users who get from this scene to transfer to real life or to traditional friends. So it is not difficult to understand why Taobao has to socialize.

So why do you have to put it in Alipay? As I said before, theoretically, the installed capacity of Taobao and Alipay should be approximately 1:1, and the installed capacity is very large, so both sides are the same starting point.Wangxin in Taobao cuts strangers socializing, and the scene is shopping. The social interaction in Alipay cuts acquaintances socializing, and the scene is similar to WeChat.

That is to say, it is a passive prepayment. Assuming that in the foreseeable future, Taobao disappears or Ali transforms to do something else, Alipay can still exist in the user’s mobile phone, and it is also a good choice as a daily communication tool.

In fact, it’s okay. From the user’s point of view, it doesn’t matter which platform is available, easy to use and useful. However, the advantage of WeChat is huge, and Alipay has to come up with some new products.

At the beginning of the year, the gathering in Five Blessingg was really an anti-God activity, and I was deeply impressed.

E-commerce socialization and community, can it really be useful?

The answer is obvious and certainly useful, otherwise what else would he do?

At present, there are two markets that do best, but the scenes and means of these two companies are different. The first is Taobao, a community model, and the second is JD.COM, a shopping circle. There is nothing to say about the former. The traditional community model, which clusters users with goods, increases the stickiness and activity of APP users, and leads to purchase behavior by giving hands to points, is a more conservative and traditional practice, which is beyond reproach.

JD.COM, this is interesting, and there are many articles on the Internet, so I will briefly introduce them. The shopping circle is an entrance that JD.COM left on WeChat. After shopping, users can directly share the goods in the shopping circle from JD.COM Micro Store, and the shared goods can be seen not only by friends but also by other users.The point is that this other user, WeChat or JD.COM, has not given any details about how this other user was screened out.

Personally, I guess,According to users who have the same purchase behavior, JD.COM conjectures everyone’s preferences and essence through WeChat combined with general life scenes, and matches the connection through algorithms, which is the selected module.What’s interesting or scary about it?JD.COM connects shopping social scenes with life social scenes. He knows your life preferences or related labels and can recommend them to you according to your life thoughts. In this case, it is far more terrible than Taobao’s independent community in terms of human nature and success rate.I don’t know how far WeChat talks about data sharing. If the authority is very high, I have to say that JD.COM is a scheming boy.

If this is done well, it is not impossible for JD.COM to join hands with WeChat to surpass Taobao. Why do I make such wild remarks? No, I only speculate from the current market and human nature, or it may be nonsense.

Last year, Facebook acquired Altas, a veteran DMP.In addition to online data, there are also some offline data, including the transaction data of some users’ credit cards, which helps Facebook to build a high credibility of the number of users and provides online and offline complementarity.

About 97% of Facebook’s revenue is contributed by advertising. The horror is that the company’s growth rate is as high as 40%+(Q1 in 15 years), which is four times that of Google. If this continues, Google will be overtaken by Facebook’s advertisements, and the fundamental reasons for all this are different from the fundamental principles of advertising.

Google is passive, Facebook is active.

What is passive? When you search, it has nothing to do with yourself, but it has something to do with your search behavior, that is, there may be conflicts between the two. For example, if I search for toys, it is very likely that I just want to look at them and don’t want to buy them. If it is in CPS mode, there will be no income and low efficiency if there is no purchase behavior.Active display has a great relationship with you. Daily browsing and people’s preferences are recorded, and according to the advertisements displayed by these things, you can not be creepy.

So Facebook is already a good example, but he only advertised, and WeChat is similar to Facebook, but he hardly advertised, and turned to another profit model, joining hands with e-commerce, sharing data, recommending advertisements based on people, and attracting money.In fact, there is another problem, that is, the habit of users buying on WeChat has not been developed in a large number (compared with e-commerce platforms such as Taobao), so this is why it can’t be done.

JD.COM’s main APP has no action for the time being, only a simple discovery function, which is far from the related scenes described and the current products. What’s more interesting is that the shopping habits of users in JD.COM APP scenes have actually been developed, so it is not difficult to think about it.If JD.COM APP is a community, using the user data shared by WeChat, combined with JD.COM’s own purchase behavior, it will be more interesting to push and match accurately and directly hit your heart.(Taobao’s community is also completely based on your search behavior, and to some extent it is not equal to this ideal model).

The pit is coming, and the pit is coming. Simply talk about the pit you saw or encountered.

Represents the scene, marriage and social intercourse. Marriage and love are represented by companies such as Lily, jiayuan, Zhen ‘ai and Youyuan. Why can’t we say that the more we see, the better? First of all, if you are a man and want to chase a girl, do you want the whole world to see this girl? Certainly not. If you do, you may have two choices, one is to chase and the other is not to chase. From a mathematical point of view, the probability of both is the same. If 100,000 people see the girl you like, theoretically you will have 50,000 more competitors. I will go and think about it.

Secondly, from the data point of view, the users of this social platform for marriage and love are older, so I have to think of one thing, that is, I can’t let acquaintances see me on this platform. If others see it, it will be a shame. In fact, the two kinds of hearts are contradictory. He wants more people to hook up with him, which is bound to be more display, and he doesn’t want more display. This is one. Second, the average user wants to see the dynamics of the person he likes secretly (students in Weibo who have a secret crush can go to the side wall), and that person certainly doesn’t want to expose himself too much, so there are so many things, how to strike a balance is what you should do.

What is less refers to the function of the core highlights. Remember what it said about the explosion point,Functions must be few but refined, refined and beautiful.There is also a trade-off balance problem.

For example, looking at the face and chatting with the brand, this is a very light explosion point, which is supposed to be good, right? It backfired. Why? I used to order about a week in a row, about a hundred a day. According to the final statistics, there were about 20 pairs, about five or six replies, and one conversation with more than ten sentences. Did you turn to WeChat?You are a social platform, I am a hunter, and the prey is not allowed to be touched. What do I need you for?So it’s also a question of balance. It’s up to you how to choose.

Scope refers to the social scope. Recently, I saw a global platform for making friends (except China), which was made by Chinese people, and one problem that Chinese people don’t care about is a fatal problem abroad, that is, religious belief.

If you are a global platform, then these two problems are often the most easily overlooked. Remember, you should never joke about them, which is fatal.

What do you mean, profit points are all dead. Otherwise, profit, yes, no one is stopping it,But the profit model that individuals admire is the profit model to enhance the experience.For example, you can only use a static avatar, and you can use gif after paying (don’t be serious about the example I gave), which is called the profit point of improving the experience.

And some platforms put the profit point to the point of death. 51job, a recruitment platform, is also a social direction to some extent, right? And his family has nothing to die for,That’s my resume. It depends on who reads my resume and wants to open a vip. Ten thousand alpacas fly by in my heart.Did someone say anything wrong with this? Well, I have to ask you out for this. Die,Just as he stuck the basic functions that the website should provide to the point of paying, I submitted my resume to see who read my resume. Isn’t this the basic function that should be provided? Once you have blocked all the basic functions, it is not far away for users to run away.Imagine, if Baidu’s search, every time you search for 1 cent, open a free search for 10 yuan a month, you will die.

If Baidu adds a profit model, such as paying 10 yuan a month, the commercial promotion will not be displayed. I believe that there must be a group of paying users, which will not harm the interests of non-paying users and will not affect the basic functions. Users may be happy to give you money. Why not?(unemployed ing Baidu gives an offer)?

What’s more, I have knocked so many times before I know it, so it’s not easy to list them. I recommend an article, and interested friends can look at "18 Common Ways to Die in Social Apps".

All right, all right, it’s over. I really appreciate the friends who have been listening to my nonsense for so long. Some opinions in this article may be wrong due to personal ability limitations and insufficient knowledge. Please also point out a lot and thank you very much. Thank you in advance.

Segmentation of current social apps:

• Minimalist/Instant Socialization: WeChat, Facebook, snapchat, Blink, Hehemo, FRANKLYCHAT, YO, flares, emoji.
• Anonymous society: shame white, friend secret, hug, yikyak, secret, whisper, crow, honey, whisper, ROOMS.
• Campus social activities: super curriculum, black and white campus, 11: 11, Notebowl.
• Pan-stranger socialization: Mo Mo, micro poly, Friction, Meeting, Mo Mo Da, skout, Badoo, Mico.
• Tinder class: Tinder, explore, right, Aloha, about you.
• Video socialization: Xiuse, yy audio-visual, micro-shooting, girls’ school, 9158, Netease CC (game+beauty live broadcast)
• Telephone/Voice Socialization: Neighboring, Talking and Chatting.
• Social interaction in the same city: beautiful date, love bar, secret chat in the same city, appointment today, simplicity, SAYHI, single online, cool chat.
• Couples socializing: little love, little love, QQ couples, love notes.
• Games/Entertainment Socialization: Bump, Stranger, LINE PLAY, Opposite, Youjia, Dada (Answer), love dare, Beibei.
• Semi-serious social interaction: heartbeat (interest matching), friendship (second degree) and friendship seeking.
• Marriage and social interaction: jiayuan, Cherish, Lily, Flower Field, Fate, Heartwarming Marriage.
• Social activities nearby: Sobrr, Whew, biu, FireChat, meetup, MISS, Crewe.
• Workplace/Business/Identity Socialization: LinkedIN, Pulse, Meeting, Friends, conspire, Business Card Almighty King (Join Socialization), Youshi.com, Haiding.
• Vertical social interaction: Wheels, Chexingren, ZANK, BLUED, GAYPARK, Lala Park, theL, Semi-dimensional, Dimensional, juju, gogobot (Travel Social), Friends Circle, Snowball Net, fanatix (Tournament), Dr.wine
• Barrage socialization: TUTU, trough factory, Acfun, Bilibili
• Picture/sound/text socialization: Snap, NICE, circle of close friends, tease, send a letter, half, mine, TOP, Personality Network, P1, tumblr, path, Pinterest, INSTAGRAM, frontback, tiiny.
• Group chat and socializing: pie, micron, group, and friends.
• Pet socialization: pets talk, walk, smell their nests and love night pu.
• Sports socialization: splash, cool, keep, mint
• Random Chat: meowchat, JiJi, Follow Meow.
• Literary socialization: Moment, Matchbox, Douban (various), Same
• Socialization of officers: invite you to dinner, make an appointment, and invite you to a movie.
• Q&A/Knowledge: Zhihu, Guoke, Quora, Brainly.
• Neighborhood socialization: NEXTDOOR, Dingdong Community
• Paid social interaction: pampering and quick appointment
• Female social interaction: Wei Mi, hot mom circle, big aunt, Yuanzi.
• Star-making/star socialization: holding silk, honey music and nebula
• Short video community: beauty shooting, micro-vision, VINE, 8PM, second shooting.
• Socialization of big companies: going back and forth, easy to trust, and bala (new Taobao makes buy buy buy same)
• Beauty Community Socialization: Goddess Project, I am not a goddess.

This article is the second article I output. In the next issue, I am going to write something about data (if I still have time). Click here to view my first article, Summary | Vertical Integration of Complete Product Lifeline Knowledge. Thanks again.

PS. The birth of this article is actually because of layoffs, and I have to come out to find a job again. Recently, I interviewed a good company, and the direction was social direction. Because I had done social pan-direction for more than two years before, I was lucky enough to get an interview opportunity. However, the interview was a mess because I was hospitalized with a fever a few days ago and was not fully prepared, and I didn’t engage in social orientation in recent months. I admit that I am not willing to go home and decided to sort out all the social things I had pondered before, which led to the birth of this article.

Wu Xing lady (micro signal mysterious 326531548), everyone is a product manager columnist. 3 years working experience as a product manager, with in-depth research on requirements, users and data. Welcome to exchange ideas and refuse to add friends meaningless.

This article was originally published exclusively by everyone as a product manager. Reprinting is prohibited without permission. Thanks for your cooperation.

The Beijing News (Reporter Zhou Huixiao Wan) On May 15th, the film "A Huge Future" was premiered in Beijing, with director Jiang Xiaotong, actors Bao Beier and Ming Dow appearing. The film was exclusively released at the iQiyi Cloud Cinema on May 16th.

Film poster.

The movie "A Huge Future" tells an absurd and wonderful story about the survival of the Jedi that Ma Shang (Bao Beier) and four trapped people with different identities jointly carry out. The "survival group" composed of all people should not only find ways to get out of trouble, but also fight with a crocodile in a circus. The fusion of genre elements of disaster and comedy, and the collocation of actors with different styles such as Bao Beier and Ming Dow bring more attention to the film.

Director Jiang Xiaotong said that "The Future is Huge" is the first attempt to integrate the two types of disaster and comedy, bringing a new form of expression to the story of little people. Bao Beier praised Ming Dow for his dedication, while Ming Dow said that he was moved by the director’s creative ideas and accepted the film with intuitive trust. Pan Binlong praised the film for its ingenious thinking, reversal and echo, and felt many intentions in film creation. Ashton Chen, on the other hand, talked about his cooperation with the two leading actors. Both of them showed extraordinary skills in the action scenes in this film, and they had an excellent viewing experience.

Event site.

Editor Xu Meilin

Proofread Chen Biyan

The latest information of the first international medical quality and safety summit forum has just come out!

Food is the first necessity of the people.

Medical treatment is based on quality.

The importance of medical quality is self-evident

Don’t miss it when you pass by

Let’s take a look at the feast of the first international medical quality and safety summit forum!

Take a look and count the delicious food.

Qionghai city-Jiaji Duck

Wenchang City-Wenchang Chicken

Wanning City-East Goat

Wanning City-Hele Crab

Four famous dishes in Hainan. Shh! Don’t tell him/her.

Emmmm··· ···

Accidentally xiaobian’s nature was exposed.

Without further ado, get down to business.

Foreign guests have been grandly introduced in the last issue.

What are the big coffees in China?

Have you been itching to wear the anxious heart?

Don’t worry, watch me come together.

Attention, high energy ahead! ! !

The latest team of "Hot Spots+Big Coffee"

It definitely dazzles you.

Let’s start with a basic appetizer

[1]

Focus on "grass roots" and "foundation"

Basic medical care-the key to hospital survival

(Guests are arranged in order of appearance)

| Han Guangshu |

Vice Chairman of China Pharmaceutical Quality Management Alliance

Dean of Nanjing Gulou Hospital affiliated to Nanjing University School of Medicine

| Liu Tingfang |

Chairman of China Hospital Quality Management Alliance

Founder of Tsinghua University Hospital Management Research Institute

ISQua global top 100 expert database experts

| Liu Jilan |

HIMSS Vice President and Executive Director of Greater China

| Fan Shaofei |

Chairman and CEO of Ping An Wanjia Medical Investment Management Co., Ltd.

| Qiu Wenda |

Chairman of the International Academic Committee of Tsinghua University Hospital Management Research Institute

Chief Executive Officer of AMHC Medical Group, USA

[2]

A time will come to ride the wind and cleave the waves,I’ll set my cloud-like sail to cross the sea which raves.

Looking back on the past and looking forward to the future.

Medical quality: Where do you come from? Where will you go?

| Qiao Jie |

Vice Chairman of China Hospital Quality Management Alliance

Academician of Chinese academy of engineering

Dean of Peking University Third Hospital

| Huang Zuhu |

Vice Chairman of China Hospital Quality Management Alliance

President of Jiangsu Provincial Hospital Association

| Zhao Hong |

President of Health Media

CEO of Huamei Kangxun Information Technology Co., Ltd.

| Kang Feiyu |

Deputy Secretary-General Tsinghua University and Dean of Shenzhen Graduate School.

Founder of Tsinghua University Hospital Management Research Institute

| Zhang Zongjiu |

National Health Commission (NHS)

| Liu Qian |

President of China Hospital Association

Former Deputy Director of the State Health Planning Commission

| Huang Jiefu |

Dean of Tsinghua University Hospital Management Research Institute

[3]

Tell the world loudly

Achievements and achievements of medical quality development in China.

Pack your bags so that we can be better prepared.

| Chen Hu |

Vice Chairman of China Hospital Quality Management Alliance

Director, Ethics Construction Division, National Health and Family Planning Commission, Medical Administration and Hospital Authority

| Liu Guoen |

Chairman of Academic Committee of National Development Research Institute

Deputy Director, Department of Economics and Management, Peking University

Director of chinese health economics Research Center of Peking University.

| Wang Weilin |

Vice Chairman of China Hospital Quality Management Alliance

Dean of the First Affiliated Hospital of Zhejiang University

[4]

Thinking …

Strengthen …

Promotion …

Rome was not built in a day.

We need to work harder in the future.

| Shi Zhaorong |

Former President of Nanjing General Hospital of China People’s Liberation Army

Deputy Director of the Military Medical Quality Management Expert Committee

Vice President of Jiangsu Medical Association

| Shi Bingyin |

Vice Chairman of China Hospital Quality Management Alliance

Dean of the First Affiliated Hospital of Xi ‘an Jiaotong University

| Qian Juying |

Vice President of Zhongshan Hospital affiliated to Fudan University

| Li Weimin |

Vice Chairman of China Hospital Quality Management Alliance

Dean west china hospital.

| Zhu Huadong |

Vice Chairman of China Emergency Quality Control Alliance

Deputy Director of Emergency Department of Peking Union Medical College Hospital

[Wu]

The first international medical quality and safety summit forum and QCC competition were held simultaneously.

Double-chime will bring double shock.

| An Ping |

Vice Chairman of China Hospital Quality Management Alliance

President of Sichuan Provincial Hospital Association

| Li Heping |

Vice Chairman of China Hospital Quality Management Alliance

President of Shanxi Provincial Hospital Association

| Li Xingang |

Vice Chairman of China Hospital Quality Management Alliance

Dean of Qilu Hospital of Shandong University

Vice President of Neurosurgeon Branch of Chinese Medical Doctor Association

| Gu Jianqin |

Vice Chairman of China Hospital Quality Management Alliance

President of Henan Provincial Hospital Quality Management Association

Dean of Henan Provincial People’s Hospital

Land

Criticism and encouragement go hand in hand.

Today’s achievements are the driving force for tomorrow.

| Xue Lei |

Vice Chairman of China Hospital Quality Management Alliance

Vice President of Tsinghua University Hospital Management Research Institute

| Bai Zhiqin |

President of Hainan Provincial Hospital Association

| Du Kelin |

Vice President of China Hospital Association

President of Yunnan Provincial Hospital Association

The first international summit forum on medical quality and safety &QCC Competition was co-sponsored by China Hospital Quality Management Alliance, International Medical Quality Association (ISQua), Tsinghua University Hospital Management Research Institute and health media. With QCC (International) Competition as the carrier, it attracted dozens of international top experts and domestic top hospital presidents and other important guests to share the basic principles of medical quality improvement. With the latest idea of improving quality and safety, the forum helps the Chinese medical quality management model to go global, broadens the horizons for hospital managers in medical quality management, and provides a powerful model with reference value.

Important activities will also be held at the same time, such as 2018 Boao Health Summit, Investment and Financing Forum of Entropy Medical Care, China Social Medical Conference, China Medical Innovation Summit & Competition, 21st Century Hospital Dean Forum & China Hospital Management Case Selection, Healthy China and Industrial Development Summit Forum, and Entropy Meeting-Medical Innovation Exhibition and Experience.

In April 2018, Boao met with you!

The schedule is as follows: