The closing battle report of TV series The Story of Xingfu came one after another. After Empresses in the Palace, who has been tossed and turned for 11 years, Zheng Xiaolong brought an excellent work with both reputation and popularity.

Few directors can expand the audience to all ages like Zheng Xiaolong, so that groups of different generations can find sympathetic emotions and characters in his works. Similarly, few directors can make their works last forever, constantly adding new audiences to the original basic disc, and their works are always new, always keeping the pulse and temperature of the same rhythm with the times.

Zheng Xiaolong, born in 1953, has been directing since the early 1990s. His works in different periods, such as Peking Man in new york, Golden Wedding, Empresses in the Palace, legend of miyue, Red Sorghum, Emergency Doctor, Meritorious Service, etc., have almost covered audiences after 60, 70, 80, 90 and 00, and he is a well-deserved national director. At the same time, he is also a literary and art worker who is very concerned about how individuals survive in the changing times. Under the focus of the camera, they are all concrete "people", and the "play meat" filled in the drama framework is also specific and subtle details. He always believes in a foothold. "Emotion and truth are common, and I mainly tell the story of’ people’."

01

The Story of Xingfu: Dead Water and Breaking.

The realistic TV series The Story of Xingfu, directed by Zheng Xiaolong and starring Zhao Liying and Liu Wei, has closed recently. As a long-lost rural theme work in the domestic drama market, the first broadcast of the drama set off a viewing craze. The prime-time TV live broadcast attracted the top two attention, and the online broadcast was less than an hour. The market share of the whole network drama reached the top, and the real-time broadcast market accounted for 11.46%. At the same time, because of the portrayal of realistic contradictions and the exposure of human weaknesses, it has repeatedly caused heated discussions on social platforms such as Weibo. In the whole broadcast process in The Story of Xingfu, it occupied the top spot in the lighthouse TV drama feature broadcast market for 22 consecutive days, and ranked third in the 2022 TV drama feature broadcast before closing. These steady and steady data all show the amazing national popularity of this work.

The Story of Xingfu was adapted from Chen Yuanbin’s novel The Legend of Autumn Chrysanthemum. At the beginning, Zheng Xiaolong took a fancy to this story. "It mainly tells the awakening of a woman’s self-awareness and legal awareness. Under the environment of emphasizing the rule of law, literary and artistic creation is of certain significance to the construction of the awareness of the rule of law. I think it is very good." Wanjiazhuang, as a famous star village with ten miles and eight townships, has reached a certain level in material accumulation. However, due to its inherent small-scale peasant ideology and clan consciousness, this village has become a "stagnant water" and gradually has the trend of "one word at a time". "So the theme of our story is to hope that people will pay more attention to the construction of spiritual civilization and legal civilization after the completion of material civilization construction. Because there is no progress in spiritual civilization and the rule of law, this’ rich’ will not grow. "

And the heroine’s happiness is the "breaker" of Wanjiazhuang’s stagnant water.

In the initial casting stage, Zheng Xiaolong decided to let Zhao Liying play He Happiness. "We worked together in the filming of Golden Wedding in 2006, and she played many rebellious third daughters in it. She was so stubborn. Moreover, she is born in the countryside and is no stranger to rural life and the state of farmers. "

Zheng Xiaolong believes that the character He Happiness comes with a "halo". Of course, "halo" is not an illogical protagonist halo, but "He Happiness has a basic personality, and she has a simple sense of justice, fairness and equality." As a rural woman with a low education level, she was so happy that her sister was married. She insisted on an apology and was pointed at by the villagers. However, Wanjiazhuang, whose clan consciousness is solidified, needs such a foreigner to break the deadlock. "Because she doesn’t understand the process of the village construction and the prestige of Wanshantang, the village party secretary, she just thinks that I can apologize if I am wrong, but you have to admit it if you are wrong. You have to apologize."

He Xingfu threw a bench over and smashed the head of Wan Chuanjia, the son of the village party secretary, which prevented the marriage and caused trouble. His in-laws were anxious to apologize to the village party secretary, and her husband, brother-in-law and sister-in-law were also wronged and anxious. On the other hand, Zheng Xiaolong used a series of long shots to show the attitude of He Happiness as a new wife. She changed her clothes, tied up her long hair, skillfully picked vegetables, and packed things for cooking. When her husband questioned that she was still in the mood to eat, her attitude was also obvious: the sky fell and she had to eat, and then she went to seek justice after eating.

"Maybe the audience will be more worried about saying that female stars or famous actresses can’t get down and dress up ugly, but in reality, it can’t be glamorous. You work in the countryside and your daughter-in-law is running a family. You have to be energetic, right?" Zheng Xiaolong admired Zhao Liying’s energy. "If she didn’t understand it, she couldn’t shoot it. She didn’t rely on skill, but brought her true nature in, so you will feel particularly comfortable when she performs."

Since the launch of The Story of Xingfu, many viewers’ comments and barrage have been related to "grieve" and "bring your own antihypertensive drugs when watching the drama". The initial marriage-making incidents, land disputes and compensation for land expropriation, including the protagonist’s experience from the countryside to the city, are all full of realistic entanglements. The material construction of Wanjiazhuang Star Village is indeed rich enough, but the popularization of rule of law awareness and spiritual civilization construction seems to be uncivilized. The main line of the story is how to build the rule of law on the basis of material construction. Happiness is the main thread of this torrent, and her personal progress and growth is also a metaphor for the follow-up of rural spiritual civilization and the rule of law. The anger of netizens, to a certain extent, is also an affirmation that the content of the series is close to real life. Zheng Xiaolong also recognized this point. "We must conform to this creative attitude of realism. Now telling rural stories is to conform to the changes and cognition in the countryside and have a life atmosphere."

At the end of the story, He Xingfu promoted the construction of ecological civilization in Wanjiazhuang, developed environmental protection tourism industry, controlled sewage treatment, broke the original clan pattern, popularized the concept of legal system, and became a new generation of rural revitalization leaders. Behind the destruction of this stagnant pool is not only Zheng Xiaolong’s thinking about the current rural spiritual civilization and legal system construction, but also his inherent sense of responsibility as a literary and art worker. "Creating this thing makes me feel that I can say something and express something that I think is meaningful." He wants to tell the story of a rural woman’s growth, and reflect the fate and struggle of thousands of ordinary people in Qian Qian. This concern and gaze on the little people has always been a humanistic feeling of Zheng Xiaolong’s social responsibility.

02

"Feminine consciousness" not only represents women.

The Story of Xingfu has been at the forefront from the beginning to the end, and the whole network urged him to get a happy divorce and start a career. In addition to the characters and plots in the play, there is also director Zheng Xiaolong who was brought to the hot search by real-time comments.

In fact, it’s not long since he was widely discussed by netizens and audiences last time-during the period when the epidemic was banned at the beginning of the year, Empresses in the Palace became a drama and background sound for many people. Since its launch 11 years ago, the ideological trend has changed, the concept has been updated, and the audience has iterated. However, the popularity and discussion of this drama have lasted for a long time. Under the "study" of the younger generation of netizens, an independent "Zhen Xue" has even been derived, which is specially used to analyze characters, plots and subtle scenes, including the production of expression packs and network hotspots.

However, in the eyes of Zheng Xiaolong, who is nearly 70 years old, these new things and fragmented interception analysis are all "distant" and he doesn’t understand them. In the 22nd year of the new century, he still maintains his own work rhythm and relatively "old-school" habits. Only when talking about creation will the chatterbox open, "What are the 100 questions? I can’t even answer it. TV plays and movies are montage art, and they are flowing pictures, not watched frame by frame. When I shoot, I will not think that this drama will have such a big impact in reality. "

From Empresses in the Palace’s "Red Sorghum" and "legend of miyue" to The Story of Xingfu, several representative works of Zheng Xiaolong are all based on the clue of women’s growth and awakening, and are completed by the whole construction of the characters, so as to criticize and convey his inner thoughts and voices. However, the growth of women, or the awakening of gender-limited consciousness, is not that he deliberately caters to the creative standards of the market. Instead of telling the story with a specific group, he chose a reference sample to tell the story of everyone in the society, age and living environment where the sample is located. "Emotion and reason are common, and I mainly tell the story of’ people’."

Empresses in the Palace stills

For example, Empresses in the Palace criticized the feudal and backward marriage system. Zheng Xiaolong said, "I discussed this matter repeatedly before filming, and I told the media that it was critical. But after it was broadcast, many people said that it was a matter of the workplace. I was so dizzy. I never thought that the workplace would be like this." He recalled that mentality more than ten years ago. "At that time, for a long time, it seemed that everyone thought the harem was beautiful and luxurious. Many girls wanted to cross into the harem and run to be concubines for the emperor." "The emperor is a big stallion, marriage in this case, how can you have a single-minded emotion? Impossible. "

The realistic theme does not mean that you must shoot modern dramas, which is also Zheng Xiaolong’s consistent thinking. "You can also shoot historical stories with a realistic attitude. The theme and your attitude are two different things." What Empresses in the Palace conveyed was his criticism of the feudal and backward marriage system, while legend of miyue is another kind of realism-historical materialism, which contains the awakening of women, the germination of the consciousness of family and country and the concept of equality. "Miyue is a concubine of Chu. She gradually developed a sense of home and country around the king of Qin, and she also had a critical awareness of the hierarchical bloodline theory and hereditary system, so she would take risks and return to Qin to pacify civil strife and lay the foundation for Qin Shihuang to unify China. Including the Qin Dynasty’s award for military merits, rather than hereditary, these are also the seeds of equality. "

"legend of miyue" stills

He doesn’t think it is necessary to convey specific ideas through specific themes, and there is no need to limit the gender or identity background of the protagonist. "In fact, people who engage in literary and artistic creation do image, and there is a saying that image is greater than thinking." Zheng Xiaolong is a person who came from the initial period of China TV series, and his attitude is still simple and plain. "After you have done your image well, many people will give it something to think about. For example, when Cao Xueqin wrote A Dream of Red Mansions, he didn’t think so much, he just truly reflected the society. Later, Comrade Mao Zedong said that A Dream of Red Mansions was a mirror of feudal society, and it became a mirror of feudal society, which was the understanding given by later generations. A lot of thinking things don’t mean that we have thought it through in the early stage of creation. We just do a good job in the image. As for the interpretation, how big the subsequent impact is, this is not something that can be thought of at the beginning. "

After being created, the female images in Zheng Xiaolong’s works began to have a lot of interpretations, some of which were even quite different from his original creative ideas, which he had never expected in his creation. However, whatever Zhen Xuan, Mi Yue or happiness, behind their awakening of female consciousness and independent consciousness is actually the awakening of human nature-an awakening of equality, struggle and the rule of law. This has nothing to do with gender, but belongs to everyone’s right consciousness. There’s a line in The Story of Xingfu, which Zheng Xiaolong especially picked out and spoke it again. "Distinguish right from wrong through law, clarify truth through law, and popularize social fairness and justice through law. I think it is very important, because we want to build a society ruled by law. This is also what I want to convey through this drama. "

As for the arguments, contradictions and conflicts intercepted by the fragments, and the remarks urging a happy divorce, they all belong to the endowed "thinking", which is the part that literary and artistic creators can’t control after the completion of their works. Zheng Xiaolong tried to digest the gap between himself and the young audience. "I think literary works still need a little nutrition, and there must be emotional things in them. If the general direction is right, you can."

03

The significance of realism

After decades of film and television drama, Zheng Xiaolong, which has become a benchmark in the industry, has maintained a stable output, but it is not a "high yield". For the production and polishing of the script, including the preparation before starting, he has to spend a lot of thought and effort to dig the details. Even at this age, the vitality of creation and strong desire for expression are still shining on him.

The Story of Xingfu finalized Zhao Liying, and it also experienced some twists and turns in the middle. Because the actor was pregnant and the script was revised, it was almost more than a year before and after. "After the script was revised, the actor also gave birth to the child and sat down for a month. This is settled."

In the era of fast food, Zheng Xiaolong’s process of polishing the script and preparing the details can be said to be very "burning money". "I have to collect ideas and make field trips. I am particularly concerned about this matter and go to see Anhui local Huizhou architecture. For example, when drilling a well, I have to ask if there was such a photo at that time. The arrangement of the wedding venue for the couple, were they like this at that time? Is the construction of rural houses like this? Moreover, I have to ask the original owner (many details), because a lot of the photos we took are real scenes, and the interior is also real scenes. I am afraid that the art will be wrong. "

At the beginning, in the interview during the broadcast of Golden Wedding, Zheng Xiaolong also mentioned the "obsession" of scene restoration. After the script was polished, it was the preparation of the group, from a food stamp to a bus, which was arranged exactly according to the set points of that era. "Realism" is the key point he has always stressed. Only when the literary image reaches a certain level can the audience’s thinking be attached. "As long as you make a good image, it will have an impact on reality. As long as you make it true and reasonable, it will have an impact on reality."

Stills of "Golden Wedding"

"Influence on reality" is the sense of social responsibility that Zheng Xiaolong’s generation of literary and art workers insisted on. When a work is filmed, it is not just for fun, but for the audience to laugh. It has to be meaningful and effective in reality. As for how long and how wide this role can be played, it is uncontrollable, but at the very least, it must have a little effect.

Even now, there are some records of old reports in the evaluation of Zheng Xiaolong by Zhihu and other platforms: "The broadcast of" Desire "triggered an unprecedented upsurge of national audiences, and actors such as Li Xuejian, Zhang Kaili and Huang Meiying also became popular throughout the country. At that time, in order to watch "Desire", people with TV sets were crowded into the station almost every day. Even the Ministry of Public Security said that thieves did not come out to commit crimes because they were waiting to watch "Desire". "

Zheng Xiaolong couldn’t help laughing when he mentioned these sensational influences. This is the pride of literary and art workers and the great affirmation of a director who has devoted his life to it.

Speaking of Empresses in the Palace’s overseas export and cultural communication, Zheng Xiaolong once again emphasized the importance of realism. "Truthfulness, telling a good story about China’s history, telling a good story about China now and telling a good story about the daily life of China people, I think this is all possible. In particular, telling the story of the daily life of ordinary people must be authentic and have universal typical significance. "

Of course, we also asked Zheng Xiaolong what he thought of the current shoddy and suspended film and television dramas. He replied very quickly, "I don’t watch it. I don’t think it looks good. I don’t watch it. I can’t watch it, and I’m not affected."

This national director, who is nearly 70 years old, just wants to tell his own story-a story about every specific "person".

Written by Gu Xiang

—　THE

How to prepare for the postgraduate entrance examination

Many college students will face a choice after graduation, whether to get a job or continue their studies. For those students who are interested in further improving their academic level, postgraduate entrance examination has become their first choice. However, it is not an easy task to take the postgraduate entrance examination, which requires full preparation and planning. The following will introduce some suggestions on how to prepare for the postgraduate entrance examination.

1. Understand the relevant information of postgraduate entrance examination.

First of all, students who want to take the postgraduate entrance examination need to take the initiative to understand the relevant information of the postgraduate entrance examination. This includes the conditions, process, subjects, time and scope of postgraduate entrance examination. Only by knowing this information clearly can we make targeted preparations. Students can check the information of postgraduate entrance examination through the internet, or consult seniors and sisters of related majors or go to postgraduate institutions for consultation.

2. Determine the major and target institution.

Secondly, students need to determine the majors and target institutions they want to take the postgraduate entrance examination. There are many majors that can be selected for postgraduate entrance examination, and they don’t have to be related to this major. For students who don’t like this major, they can choose to take an interdisciplinary examination, such as illegally studying for a master’s degree in law. Each major has a corresponding target institution, and students need to determine the major and target institution according to their actual situation and interests.

3. Make a reasonable study plan

Once the majors and target institutions for postgraduate entrance examination are determined, students need to make reasonable study plans. The review time for postgraduate entrance examination is usually about one year, and students need to arrange their daily study time according to their actual situation. A reasonable study plan can help students arrange their time reasonably and improve their study efficiency. When making a study plan, students need to consider their learning ability and time allocation, and arrange their daily study tasks reasonably.

4. Do more real questions and mock exams

When preparing for the postgraduate entrance examination, students need to do more real questions and mock exams. By doing real questions and mock exams, you can understand the exam form and content of the postgraduate entrance examination, and you can test your own learning results. Students can obtain real questions and simulated test papers by purchasing postgraduate counseling books or attending postgraduate training classes.

5. Pay attention to the mastery of basic knowledge

In the process of preparing for the postgraduate entrance examination, students need to pay attention to mastering the basic knowledge. The subjects of postgraduate entrance examination usually include specialized courses and public courses, and specialized courses are often the most important. Students need to focus on the study of specialized courses and master the basic knowledge. Only by mastering the basic knowledge can we better cope with the exam.

6. Attend more lectures and academic activities.

In order to improve their academic level, students can take part in more lectures and academic activities. This can increase your academic knowledge and understand the latest research trends. At the same time, attending lectures and academic activities can also communicate with other students, learn from each other and improve their academic ability.

7. Perseverance, perseverance

Finally, students need to persevere and persevere. Postgraduate entrance examination is a long-term and arduous task, which requires a lot of time and energy. Students should keep a positive attitude, keep working hard and believe that they will be able to achieve good results.

In a word, if you want to take the postgraduate entrance examination, you need to make full preparation and planning. Students need to know the relevant information of postgraduate entrance examination, determine the majors and target institutions, make reasonable study plans, do more real questions and mock exams, pay attention to mastering basic knowledge, participate in more lectures and academic activities, and persevere and persevere. Only in this way can we successfully pass the postgraduate entrance examination, enter the ideal colleges and realize our life goals.

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　　China News Service, Toronto, November 21st (Reporter Yu Ruidong) According to the data updated on November 20th in British Columbia, Canada, severe floods and geological disasters in the province have caused four deaths, and one missing person has not been found yet.

　　The disappearance and death occurred in Lillooet in the Fraser Valley and near Duffy Lake in the inland area of the province. The deceased was a woman and three men.

　　The province’s autopsy service said that law enforcement and search and rescue personnel have been trying to search for people reported missing in extreme rainfall and mudslides in the past five days. Relevant departments will do their best to determine the unfortunate situation, record it, and make suggestions if possible to prevent similar deaths from happening again in the future.

　　Extreme weather, such as continuous heavy rainfall since the 14th of this month, has caused rare severe floods, landslides, mudslides and other disasters in British Columbia, located at the western end of Canada and along the Pacific coast. About 18,000 people were forced to evacuate due to the flood, nearly 10,000 houses were under evacuation orders or evacuation warnings, and a large number of farm animals died in the flood. British Columbia declared a two-week state of emergency on the 17th.

　　In order to ensure disaster relief, British Columbia announced the implementation of temporary fuel restrictions on the 19th. Ordinary people’s vehicles are only allowed to buy 30 liters of fuel at each gas station. This measure is planned to be implemented for about 10 days. This has led to long queues at oil stations in the Greater Vancouver area, and some oil stations have sold out of fuel.

　　At the same time, although some of the affected highway sections have gradually resumed traffic, British Columbia still prohibits vehicles that make "non-essential" trips from entering specific sections. The province also reminded people that drinking wells in flood-affected areas may have been polluted.

　　The meteorological department has issued an alarm, and it is expected that heavy rain, strong winds and low temperature will sweep across the northern coast of British Columbia and move south in recent days.

　　The Canadian federal government has deployed troops to assist British Columbia in flood fighting and disaster relief. The federal government and the province also set up a joint working group on supply chain to promote the full recovery of logistics as soon as possible. (End)

At present, social interaction is almost rotten. Any industry will add a social element, and anyone may say that I am a social interaction. So do you really understand what social interaction is? Do you really understand the nature of social interaction? In this paper, I will try my best to use the whitest and most concise language to explain my shallow understanding of the social industry.

Good question, no chance to breathe.

Personal understanding, socializing, stripping away all other things, the most core essence, in fact, is just one sentence,Socialization is time..

Well, I think someone will definitely refute me, cursing this guy xx in my heart. Why do you say that socializing is time? Let’s release it at the next level. Socializing is actually a process of communication between two people, and this process is not to pay time. Don’t tell me you’re a Nami buster. Touch the antenna. Over.

As mentioned above, socialization is the process of communication between two people, and why should we spend this time to do it? Remember that human beings are relatively dark animals, and the so-called unprofitable can’t afford to get up early. Well, what human beings do is basically purposeful, and the answer to this purpose is actually quite simple.To get the same amount of value exchange.

What is value exchange? Take a chestnut as an example. I am a student and you are a teacher. The social behavior of the two of us is in class. I spend time in class and you spend time in teaching. My value is RMB (tuition), and your value is knowledge in my stomach. I exchange RMB for your knowledge. In the course of class, time is brushing away. Isn’t this social? Please raise your hand if anyone else doesn’t understand.

In general,Conventional value exchange includes the following: interest exchange, concept exchange, value sharing, food, loneliness, social factors, life needs, finding a sense of existence and so on.

In a word, socialization is actually a process of "trading" with each other, but this "trading" is not a concept with ordinary "commodity trading". More is equivalent exchange. If one party can’t make the other party feel that our value exchange is balanced and cost-effective, it will also break the social balance, resulting in social loss.

This time, you can understand why money is everything. Money can exchange anything for you, so you won’t feel unbalanced, and you can maintain a long-term social relationship.

This formula, which I learned from previous lectures, is almost as exquisite as the mass-energy equation.

A+B+T=R

To explain, A is one user here, B is actually the other user, T is the time, and R is the reward. Continue to release, you can get the following formula:

Personality (advantage)+interest (demand)+time commitment = return.

The A-side is everyone’s different personality, which will be his advantage. The advantage of personality is similar to the assets in the physical transaction process and is your bargaining chip. For example, I am handsome, I am beautiful, I am brilliant, I am humorous and so on.

B-side is people’s interests and needs, that is, the general social sponsors. For example, I want to see beautiful women and listen to stand-up crosstalk, which is my demand, and the advantage of a user at A-side is that it conforms to my aesthetics and beauty! Then cut the crap, let’s get it straight, and B will start hooking up with A, and naturally social relations will be formed between AB (there is nothing you can do if A ignores you).

The intermediate process of combining personality advantages and interest needs requires the investment of time, energy, money and other elements, that is, cost. Everything is based on social time. You have to spend time thinking about him and spending money. This is the social process. In short, this is the essence of social interaction.

After the process of socializing, there is a reward. This bonus return means that one party is cool and the other party is high. Maybe it’s a win-win situation, maybe it’s a single win, maybe one wins more and the other wins less. Judging from experience, it is possible to maintain a long-term social interaction when the two sides reach a static balance. Unilateral repression will generally not have a good result (the same is true for love).

On the whole, the normal and stable social behavior of human beings is produced through such a formula.

Are there any exceptions?

Yes, not much. For example, love at first sight, in fact, is that both ends have become one end, how to understand, I think (deserve to be single for 10 thousand years)!

Two perspectives that will remain unchanged for ten thousand years:Spiritual or material rewards.

The spiritual reward is more about satisfying some of our needs physically (with a wry smile), and at the same time, psychologically, it will bring you continuous satisfaction such as vanity, existence, curiosity or belonging, which is the main thing, and there will also be spiritual rewards such as satisfying knowledge and information exchange.

The material rewards are relatively simple, such as cars, houses, money, etc., as long as you can touch them in reality, you can do it.

Judging from the routine in previous years, material rewards are often more attractive to users, but at the same time, it is more difficult. Spiritual rewards also started a concentrated outbreak last year, which is represented by similar high-quality original articles, people from below, and so on.

Relationship chain, information and interaction.And social behavior, fundamentally speaking, is also composed of these three.

The production of information will promote the interaction between users, and the interaction between users will directly affect the establishment of the relationship between users; This will lead to new content.

In the social category, it refers to the nature of interaction between people. It lies in three aspects: the establishment and maintenance of the relationship chain between people.

The main purpose of relationship chain is often to obtain the potential future value of social interaction.

In the social category, it refers to the content information flow. It lies in three aspects: production and processing of content, presentation form and consumption. And the content itself has qualitative and quantitative attributes.

Paying attention to content-based socialization is often to obtain a certain content or consume a certain information or content at the moment.

In the social category, it refers to the way people interact with each other. According to the mechanism of interaction, it is divided into conditional interaction and content interaction. There are one-to-one, one-to-many and many-to-many interactions in the participation mode. And realize that interaction needs media.

Interaction as the main purpose can often relieve boredom, enhance self-worth and get rich emotional and psychological experience in return.

Socialization is time, and each product actually takes up your time, but some waste your time, and some save your time. So, Internet social products naturally came into being.

Looking at the whole social process and combing the core key points, we can see the following:Breaking point, breaking ice, relationship chain, community, quality control, stickiness, transformation, profit, reciprocating, nothing more than this.

As the name implies, it is the core point of your social platform to attract users. Remember that it is best to have one or three points.

The social products visible in the market must be very large in some way, which will lead to a large number of users pouring into your products, and this kind of demand amplification is often the rapid amplification of common needs in life, which will produce such an effect.

But it will also lead to some catastrophic problems (as mentioned below).

Imagine that a user was fooled by you and wanted to play this game. As a result, when he came in, he saw that there were n points on the platform. After looking for a long time, he didn’t find the point that attracted him, so why not lose it?

There are too many explosions in history, such as the free SMS of WeChat, the map socialization of Momo, the interest socialization of Same, the acquaintance socialization of Facebook, the teasing style of xiaokaxiu, the new mode of exploration, the burn after reading of Snapchat, etc., which are listed as much as possible after the article, so I won’t go into details here.

There is no problem in ten thousand years. If you initiate hook-up unilaterally forever, the response rate of the other party is extremely low. In some cases, this low is fatal, and many platforms are just Over.

In fact, there are countless factors involved here, such as social hooking skills, platform matching accuracy, mood of both parties, etc. The social scenes of each platform here are different, and the social explosion points are different, so it cannot be generalized.

The only thing the platform can do is to match the hardware conditions of both parties as accurately as possible, and the platform can do nothing about people.

After successfully breaking the ice, the two sides actually established a relationship chain to some extent, and the establishment, maintenance and development of the relationship chain is a social problem.

Establishment is the process of breaking the ice, and how to maintain it better is also an intuitive life and death on the other hand.If the success rate of the platform is very high every day, but all the platforms are transferred to other platforms (you know), this platform has actually become a tool for "purchasing goods" in the minds of users.It’s still a little scary, isn’t it? But it’s true. How to solve it depends on the community.

The development of the relationship chain is actually more related to the life time of the platform. The more intertwined and deeper the development, the longer the survival time of the platform, and the more secure it is as time goes on. With this solidity, it will be relatively easy to realize profits.

Another 10,000-year-old problem, what is the community? Personally,The community is actually a small post bar, which takes the points of interest as the core point to aggregate the users on the platform through the points of interest.It’s that simple? Yes, it’s as simple as that, so why is it a perpetual problem?

The quality and quality of the community almost determine the lifeline and trend of the whole platform. The relationship chain between individual users is life and death, and the community relationship platform between multiple users is the lifeline.

Although the community is important, it is useless to blindly ask for more. Look at the current WeChat and qq. How many communities are dead? If the community is alive, the platform will smell, and if the community is dead, the platform will be dead (this is also the reason why the circle of friends exists).

Where is the top community at present? I think it’s Baidu Post Bar. Some people say it’s not Douban, Tianya or something. Pay attention to my adjective, top class, instead of community quality.

At the beginning, Post Bar was a typical blue hyperlink, big frame, replying to the post and cursing the street, and then Post Bar declined more and more. I think the reason is that people’s time is more and more occupied by other emerging products, and the quality of Post Bar is low (some, at that time, unspecified), and it is not driven.

As time goes on again, Post Bar has changed its skin, invited several designers, and the style has become taller, but the model is still the same. The difference is that it has been integrated into many Internet thinking and closely combined with fan content. It has been pulled up from the bottom, and it has become the most active, comprehensive, largest and professional social platform in China. Slogan has also become a post bar to find an organization, and the organization is just a point of interest, just like before.

The importance of community is closely related to the value it brings. It can promote activity, stickiness, realization, screening content and production content, etc. Every high-quality community is actually a small independent country., have their own laws and regulations (bar rules), the boss (bar owners), the younger brother (management), ordinary people (users), scum (blacklisted users), spiritual food, beliefs, almost everything. Run the community well, to some extent, the whole platform, you can safely hand it over to them for the whole, round after round of regular user iteration, almost no dead end.

Of course, keep your head alive, don’t chew on a thing, think about Kaixin. I don’t know how to change and keep pace with the times, but I’m sorry I have to be abandoned by users. However, there will still be a special case, that is, our Baidu Post Bar. Baidu is a magical company. After winning the first export of Chinese Internet, almost all the first-hand resources will be diverted into its own products, so I don’t know whether this model will still be alive and well even if it is posted 100 years later (if Baidu is still there).

Quality control and disassembly means quality control, and there are several directions, such as platform manual audit, machine screening, sampling inspection, reporting, etc., but personally, from the perspective of platform,, the most time-saving and labor-saving and the best effect is to use the community, which is equivalent to hiring a lot of younger brothers who don’t spend money to keep an eye on you. Why not? And they are all professional, at least more professional than you, and their quality control should be better than you.

Increasing user stickiness is also related to many factors, such as user quality, content quality, profit point, word of mouth, number of users, etc.The easiest way to improve stickiness is the magical community. Cooperate with the operation means of the platform to further expand this effect.So you know how important the community is.

If you have crossed so many barriers before, congratulations, you have almost seen the sunshine of victory.Or through magical community means, the quality of platform users and content has been successfully improved, and the constantly generated new content and new users have become fresh blood. The lower level has independent users as the main support (of course, there are many side details, which will be described later), and the upper level has high-quality communities to help maintain and screen, and the users of the two levels will continue to be alternately transported (inactive users are kicked out), which has become a more successful social system.With this positive development, your market influence will gradually expand and the number of users will gradually increase. What you need to do is to firmly grasp the top community of the platform, and it is time to add some profit points appropriately.

This problem has multiple profit models according to different scenarios, purposes, platforms, etc.However, looking at the current common profit models, there are nothing more than traffic realization, value-added services, membership fees and commodity sales. The first two are almost the profit points of the current mainstream APP, not to mention.

Membership fee is more interesting, as if it was specially bred for social platforms. The premise is that you control the quality of platform users and the quality of content (poor). Only in this way can users join willingly and pay for it one after another, but this risk is also the biggest, and it is very likely that users will abandon it from now on, so consider it carefully.

E-commerce platforms are the most popular for commodity sales, but I think that through community or analyzing the attributes and preferences of independent users, we can make vertical commodity recommendations and earn CPS fees. If the algorithm is proper, maybe this can become the main income of the platform. However, if you use it with caution, it will annoy the user, and it is also possible to uninstall it in minutes.

After the profit is completed, it is actually a complete social platform process. You can return to the relationship chain to optimize and explore again, or you can continue to focus on the community, constantly reciprocating, constantly changing, and constantly making profits. Of course, the wishes are always beautiful, and the reality is always cruel.

• Respect for human nature: high efficiency, excitement, interaction, concealment, etc.
• Good products: product design+business model+promotion, etc.
• Good team: strategy, operation, execution, etc.

These three points have been brought into full play, and I personally feel that there is no one after WeChat.

It’s light enough (efficient), it’s interesting to shake the drift bottle (exciting), the brush in the circle of friends is ok (interactive), the news can be ignored (hidden), and the second and third are not mentioned. It’s obvious to all that there is a boss in control.

The mobile Internet has brought social networks into a new stage. About gun artifacts, photo artifacts, interest groups, and various content sharing; Social applications are currently classified into different categories.According to the strength of the relationship, it can be divided into acquaintance socialization and stranger socialization, and it can be divided into various vertical social fields according to the field, and it can also be divided into pictures and videos according to the information bearing mode.And it also has a great relationship with social motivation, which is diverse and changing. Identity, background and different situations play different roles, and the motivation of social interaction is different. What we can grasp is the essential needs of people.

Facebook is a social graph based on "I know U", but in the later period, due to the small user scale (think about how many people you can know in reality), Facebook studied various models to bring together users with the same interests or excitement, so that such a large user scale was produced. In fact, this is also related to Facebook’s own observation of user retention, preventing users from losing too quickly, and the 521 principle are not discussed.And Facebook is simply the most awesome existence of Internet social interaction. At present, almost all social interactions are based on strangers turning to acquaintances, while only Facebook is based on acquaintances turning to strangers.Of course, there are also some in China, such as a game (ren) investment (ren) network.

Wechat, acquaintances have to mention WeChat, and WeChat is actually based on the early users led by qq. Tracing back to the source, qq was originally based on strangers, but it may be a bit far-fetched, so it should be classified as acquaintances, and it should not be humiliating.

At the beginning, WeChat focused on "free SMS", followed by the voice message function, which immediately improved the communication efficiency and enriched the communication scene. Then "people nearby" and "shake" appeared, which broke this closed field and began to communicate with strangers. Later, a circle of friends appeared, and people’s information began to settle down. Later, WeChat official account appeared, and WeChat official account was divided into subscription number and service number. At this time, WeChat began to attract enterprises, communities and larger media. Since then, WeChat has achieved explosive growth, and then laid out the red envelope function, with the intention of paying on WeChat, paving the way for commercialization, content subscription and offline.Every time I think of the whole process, I can’t help but feel goose bumps. With such a clear line, who dares to say that the success of WeChat is accidental?

Light interest+light socialization

Classify the content (pictures, videos) published by users with tags, and then push/guide the personalized content to users with interest tags as the index. Some applications will be completed in the form of user-defined labels, while others will be matched by background algorithms.

Provide users with all kinds of labels. This work may be completed when the user uses the application for the first time, or it may run through the whole software operation process.

Light interest+heavy socialization

Combining with LBS, we continue the fine traditions of Post Bar, Douban Group and QQ Group, and create multiple interest groups under independent application. Online dialogue plays a supporting role in organizing offline interest activities.

Pay attention to interest+socialize

Focus on a single interest keyword, and build a high-concentration interest social platform for users with specific needs around this theme.

I won’t give examples of products here. There are eggs at the end of the article and they are displayed there. If you want to see them, you can just look at them directly.

As for the relationship between users, due to the penetration of the Internet, in addition to establishing a relationship accident among users in various ways, we must start to develop a new relationship, which can be called "sub-relationship". Sub-relationships here refer to those who, for ordinary users, do not need to identify others, but only aim at obtaining a certain content or generating an interactive behavior. That is, I don’t need to know who you are, what your identity is and where you are; Just get the results I want.

Information production needs to be further emotional, intelligent and personalized. People’s emotional demands need to be captured and satisfied through more emotional design. And people’s rational demands need more intelligent design and experience to realize.

For the interaction between users, we need to borrow more new media. New intelligent hardware devices are fully utilized to realize remote multi-dimensional interaction of users or to simulate physical interaction. At the same time, the use of some biotechnology may have different effects.

A very classic and disastrous example, friends who are engaged in social direction should have heard it more or less.

As mentioned above, after the explosion, the problem that may be faced is the influx of a large number of users. Some people say that this is a good thing, but I don’t think so.

The gun artifact "Mo Mo", now that everyone mentions it, still thinks it is a gun artifact. In fact, "Mo Mo" had a very stable pyramid structure at first.

• Taki: At the bottom of the pyramid are the so-called diaosi users, diaosi men and diaosi women;
• Middle level: there are high-quality users in the middle, especially women (one high-quality female user can bring seven male users);
• Spire: The top ones are some big V’s and Gao Fushuai’s.

The pyramid has been put up. At this time, the pyramid structure is quite stable, and its internal ecology is balanced. However, all the bottom diaosi users will continue to chat up and pursue the high-quality users in the middle, satisfying their vanity. High-quality users in the middle can screen out the top-level Gao Fushuai, which is equivalent to the role of blue chip stocks. Users at the top will find that there are really many girls with high value and good figure around. Then overnight, the reputation of the cannon artifact spread, which can make the nearby hundreds of meters become 5 meters below zero.

As a result, many diaosi users poured into this application. With hungry eyes, constantly say "about" to the middle quality users? About … ". After such a long time, this behavior changed from "pursuit" to "harassment", and the cost of screening for high-quality users became higher. For them, the value of this product was not so high, so they began to flee. At the same time, there are women who have slipped or special occupations, such as wine trays, rice trays and princesses in boxes. The value of socializing has changed. Gao Fushuai, at the top, realized that it was inefficient to meet high-quality women, and Gao Fushuai users began to lose, so the pyramid began to lose balance and collapse.

When the rules of social products can’t restrain its massive users, it will make its ecology out of balance.

Then the question is coming. If I were the product manager of Momo at that time, how would I solve it?

Momo is really having a hard time now, and the process of whitewashing is very painful and long, and it has also invested a lot of money, and the effect is still good.

Among the two unequal classes, the daily limit is limited. If the limit is exceeded, you can directly guide the payment. Please note that it is in the unequal classes, such as diaosi, which is of high quality. And diaosi chatting up diaosi is still unlimited.

This not only controls the trend of one-sided user interval, but also carries out appropriate liquidation test, and the order of the bottom users is also very large, so the risk is controlled within the controllable range to solve this problem.

Of course, the problems and risks are still there, and the test can be gradually confirmed and explored (it seems that I also voted for Momo’s resume at that time, but I didn’t have a phone call).

This should be a hot topic recently, but I think there is something wrong with the logic of this sentence.It’s not why Alipay wants to socialize, it should be "why Alipay has to socialize".

It seems similar, but it is not. The former is active and the latter is passive.

It is not difficult to see that Alipay has become the top APP in the current installed capacity of mobile phones.It is not how sticky it is, but that Alipay is just needed. Under the cover of such a huge volume of Taobao, Alipay is the only payment method, and its volume is already obvious.

Such a simple question can be seen by people like me. How can Ma Yun’s father not see it? Once users just use you as a tool, even if you just need it, there will be risks. Although this risk is not even a little bit at present, it is all about the Internet, and it is changing rapidly, especially the e-commerce. Today, Taobao is the only one. Who can prove that Taobao will not disappear after ten years, so it will disappear with Taobao (after a hundred years? ) and the decline of traffic (perhaps in the near future) lead to the direct problem of Alipay’s decline, and in order to prevent the worst result from happening, we have to move the big move to Alipay in an attempt to maintain users.

Then why not put Alipay’s social function into the current Taobao?

I think this question has to start from the scene. First of all, Taobao already has social activities, right, such as Wangxin and Ali Wangwang, but the scene is a communication tool for buyers and sellers. Although it is also social, the added value is not great. Taobao also launched the function of asking everyone last year, which is also a social interaction in the form of question and answer. This is not an instant social interaction, which is beyond the scope of this article. Looking at it in detail, Taobao has launched Taobao live broadcast, and live broadcast is also a social means. Taobao is also in the experimental stage, and it is unlikely to become Taobao’s social main force in the short term, and its position on the home page is relatively backward. Community, which was vigorously promoted last year, is still a shopping scene because it is all about goods, not people, and it is not an instant social interaction. The mode of community social interaction is also different from the traditional understanding. To sum up, there are only four reasonable social ways at the moment, and only Wangxin is the instant social and shopping scene that users understand.. The fatal problem is that this social scene is actually under the wings of business, and it is almost impossible for users who get from this scene to transfer to real life or to traditional friends. So it is not difficult to understand why Taobao has to socialize.

So why do you have to put it in Alipay? As I said before, theoretically, the installed capacity of Taobao and Alipay should be approximately 1:1, and the installed capacity is very large, so both sides are the same starting point.Wangxin in Taobao cuts strangers socializing, and the scene is shopping. The social interaction in Alipay cuts acquaintances socializing, and the scene is similar to WeChat.

That is to say, it is a passive prepayment. Assuming that in the foreseeable future, Taobao disappears or Ali transforms to do something else, Alipay can still exist in the user’s mobile phone, and it is also a good choice as a daily communication tool.

In fact, it’s okay. From the user’s point of view, it doesn’t matter which platform is available, easy to use and useful. However, the advantage of WeChat is huge, and Alipay has to come up with some new products.

At the beginning of the year, the gathering in Five Blessingg was really an anti-God activity, and I was deeply impressed.

E-commerce socialization and community, can it really be useful?

The answer is obvious and certainly useful, otherwise what else would he do?

At present, there are two markets that do best, but the scenes and means of these two companies are different. The first is Taobao, a community model, and the second is JD.COM, a shopping circle. There is nothing to say about the former. The traditional community model, which clusters users with goods, increases the stickiness and activity of APP users, and leads to purchase behavior by giving hands to points, is a more conservative and traditional practice, which is beyond reproach.

JD.COM, this is interesting, and there are many articles on the Internet, so I will briefly introduce them. The shopping circle is an entrance that JD.COM left on WeChat. After shopping, users can directly share the goods in the shopping circle from JD.COM Micro Store, and the shared goods can be seen not only by friends but also by other users.The point is that this other user, WeChat or JD.COM, has not given any details about how this other user was screened out.

Personally, I guess,According to users who have the same purchase behavior, JD.COM conjectures everyone’s preferences and essence through WeChat combined with general life scenes, and matches the connection through algorithms, which is the selected module.What’s interesting or scary about it?JD.COM connects shopping social scenes with life social scenes. He knows your life preferences or related labels and can recommend them to you according to your life thoughts. In this case, it is far more terrible than Taobao’s independent community in terms of human nature and success rate.I don’t know how far WeChat talks about data sharing. If the authority is very high, I have to say that JD.COM is a scheming boy.

If this is done well, it is not impossible for JD.COM to join hands with WeChat to surpass Taobao. Why do I make such wild remarks? No, I only speculate from the current market and human nature, or it may be nonsense.

Last year, Facebook acquired Altas, a veteran DMP.In addition to online data, there are also some offline data, including the transaction data of some users’ credit cards, which helps Facebook to build a high credibility of the number of users and provides online and offline complementarity.

About 97% of Facebook’s revenue is contributed by advertising. The horror is that the company’s growth rate is as high as 40%+(Q1 in 15 years), which is four times that of Google. If this continues, Google will be overtaken by Facebook’s advertisements, and the fundamental reasons for all this are different from the fundamental principles of advertising.

Google is passive, Facebook is active.

What is passive? When you search, it has nothing to do with yourself, but it has something to do with your search behavior, that is, there may be conflicts between the two. For example, if I search for toys, it is very likely that I just want to look at them and don’t want to buy them. If it is in CPS mode, there will be no income and low efficiency if there is no purchase behavior.Active display has a great relationship with you. Daily browsing and people’s preferences are recorded, and according to the advertisements displayed by these things, you can not be creepy.

So Facebook is already a good example, but he only advertised, and WeChat is similar to Facebook, but he hardly advertised, and turned to another profit model, joining hands with e-commerce, sharing data, recommending advertisements based on people, and attracting money.In fact, there is another problem, that is, the habit of users buying on WeChat has not been developed in a large number (compared with e-commerce platforms such as Taobao), so this is why it can’t be done.

JD.COM’s main APP has no action for the time being, only a simple discovery function, which is far from the related scenes described and the current products. What’s more interesting is that the shopping habits of users in JD.COM APP scenes have actually been developed, so it is not difficult to think about it.If JD.COM APP is a community, using the user data shared by WeChat, combined with JD.COM’s own purchase behavior, it will be more interesting to push and match accurately and directly hit your heart.(Taobao’s community is also completely based on your search behavior, and to some extent it is not equal to this ideal model).

The pit is coming, and the pit is coming. Simply talk about the pit you saw or encountered.

Represents the scene, marriage and social intercourse. Marriage and love are represented by companies such as Lily, jiayuan, Zhen ‘ai and Youyuan. Why can’t we say that the more we see, the better? First of all, if you are a man and want to chase a girl, do you want the whole world to see this girl? Certainly not. If you do, you may have two choices, one is to chase and the other is not to chase. From a mathematical point of view, the probability of both is the same. If 100,000 people see the girl you like, theoretically you will have 50,000 more competitors. I will go and think about it.

Secondly, from the data point of view, the users of this social platform for marriage and love are older, so I have to think of one thing, that is, I can’t let acquaintances see me on this platform. If others see it, it will be a shame. In fact, the two kinds of hearts are contradictory. He wants more people to hook up with him, which is bound to be more display, and he doesn’t want more display. This is one. Second, the average user wants to see the dynamics of the person he likes secretly (students in Weibo who have a secret crush can go to the side wall), and that person certainly doesn’t want to expose himself too much, so there are so many things, how to strike a balance is what you should do.

What is less refers to the function of the core highlights. Remember what it said about the explosion point,Functions must be few but refined, refined and beautiful.There is also a trade-off balance problem.

For example, looking at the face and chatting with the brand, this is a very light explosion point, which is supposed to be good, right? It backfired. Why? I used to order about a week in a row, about a hundred a day. According to the final statistics, there were about 20 pairs, about five or six replies, and one conversation with more than ten sentences. Did you turn to WeChat?You are a social platform, I am a hunter, and the prey is not allowed to be touched. What do I need you for?So it’s also a question of balance. It’s up to you how to choose.

Scope refers to the social scope. Recently, I saw a global platform for making friends (except China), which was made by Chinese people, and one problem that Chinese people don’t care about is a fatal problem abroad, that is, religious belief.

If you are a global platform, then these two problems are often the most easily overlooked. Remember, you should never joke about them, which is fatal.

What do you mean, profit points are all dead. Otherwise, profit, yes, no one is stopping it,But the profit model that individuals admire is the profit model to enhance the experience.For example, you can only use a static avatar, and you can use gif after paying (don’t be serious about the example I gave), which is called the profit point of improving the experience.

And some platforms put the profit point to the point of death. 51job, a recruitment platform, is also a social direction to some extent, right? And his family has nothing to die for,That’s my resume. It depends on who reads my resume and wants to open a vip. Ten thousand alpacas fly by in my heart.Did someone say anything wrong with this? Well, I have to ask you out for this. Die,Just as he stuck the basic functions that the website should provide to the point of paying, I submitted my resume to see who read my resume. Isn’t this the basic function that should be provided? Once you have blocked all the basic functions, it is not far away for users to run away.Imagine, if Baidu’s search, every time you search for 1 cent, open a free search for 10 yuan a month, you will die.

If Baidu adds a profit model, such as paying 10 yuan a month, the commercial promotion will not be displayed. I believe that there must be a group of paying users, which will not harm the interests of non-paying users and will not affect the basic functions. Users may be happy to give you money. Why not?(unemployed ing Baidu gives an offer)?

What’s more, I have knocked so many times before I know it, so it’s not easy to list them. I recommend an article, and interested friends can look at "18 Common Ways to Die in Social Apps".

All right, all right, it’s over. I really appreciate the friends who have been listening to my nonsense for so long. Some opinions in this article may be wrong due to personal ability limitations and insufficient knowledge. Please also point out a lot and thank you very much. Thank you in advance.

Segmentation of current social apps:

• Minimalist/Instant Socialization: WeChat, Facebook, snapchat, Blink, Hehemo, FRANKLYCHAT, YO, flares, emoji.
• Anonymous society: shame white, friend secret, hug, yikyak, secret, whisper, crow, honey, whisper, ROOMS.
• Campus social activities: super curriculum, black and white campus, 11: 11, Notebowl.
• Pan-stranger socialization: Mo Mo, micro poly, Friction, Meeting, Mo Mo Da, skout, Badoo, Mico.
• Tinder class: Tinder, explore, right, Aloha, about you.
• Video socialization: Xiuse, yy audio-visual, micro-shooting, girls’ school, 9158, Netease CC (game+beauty live broadcast)
• Telephone/Voice Socialization: Neighboring, Talking and Chatting.
• Social interaction in the same city: beautiful date, love bar, secret chat in the same city, appointment today, simplicity, SAYHI, single online, cool chat.
• Couples socializing: little love, little love, QQ couples, love notes.
• Games/Entertainment Socialization: Bump, Stranger, LINE PLAY, Opposite, Youjia, Dada (Answer), love dare, Beibei.
• Semi-serious social interaction: heartbeat (interest matching), friendship (second degree) and friendship seeking.
• Marriage and social interaction: jiayuan, Cherish, Lily, Flower Field, Fate, Heartwarming Marriage.
• Social activities nearby: Sobrr, Whew, biu, FireChat, meetup, MISS, Crewe.
• Workplace/Business/Identity Socialization: LinkedIN, Pulse, Meeting, Friends, conspire, Business Card Almighty King (Join Socialization), Youshi.com, Haiding.
• Vertical social interaction: Wheels, Chexingren, ZANK, BLUED, GAYPARK, Lala Park, theL, Semi-dimensional, Dimensional, juju, gogobot (Travel Social), Friends Circle, Snowball Net, fanatix (Tournament), Dr.wine
• Barrage socialization: TUTU, trough factory, Acfun, Bilibili
• Picture/sound/text socialization: Snap, NICE, circle of close friends, tease, send a letter, half, mine, TOP, Personality Network, P1, tumblr, path, Pinterest, INSTAGRAM, frontback, tiiny.
• Group chat and socializing: pie, micron, group, and friends.
• Pet socialization: pets talk, walk, smell their nests and love night pu.
• Sports socialization: splash, cool, keep, mint
• Random Chat: meowchat, JiJi, Follow Meow.
• Literary socialization: Moment, Matchbox, Douban (various), Same
• Socialization of officers: invite you to dinner, make an appointment, and invite you to a movie.
• Q&A/Knowledge: Zhihu, Guoke, Quora, Brainly.
• Neighborhood socialization: NEXTDOOR, Dingdong Community
• Paid social interaction: pampering and quick appointment
• Female social interaction: Wei Mi, hot mom circle, big aunt, Yuanzi.
• Star-making/star socialization: holding silk, honey music and nebula
• Short video community: beauty shooting, micro-vision, VINE, 8PM, second shooting.
• Socialization of big companies: going back and forth, easy to trust, and bala (new Taobao makes buy buy buy same)
• Beauty Community Socialization: Goddess Project, I am not a goddess.

This article is the second article I output. In the next issue, I am going to write something about data (if I still have time). Click here to view my first article, Summary | Vertical Integration of Complete Product Lifeline Knowledge. Thanks again.

PS. The birth of this article is actually because of layoffs, and I have to come out to find a job again. Recently, I interviewed a good company, and the direction was social direction. Because I had done social pan-direction for more than two years before, I was lucky enough to get an interview opportunity. However, the interview was a mess because I was hospitalized with a fever a few days ago and was not fully prepared, and I didn’t engage in social orientation in recent months. I admit that I am not willing to go home and decided to sort out all the social things I had pondered before, which led to the birth of this article.

Wu Xing lady (micro signal mysterious 326531548), everyone is a product manager columnist. 3 years working experience as a product manager, with in-depth research on requirements, users and data. Welcome to exchange ideas and refuse to add friends meaningless.

This article was originally published exclusively by everyone as a product manager. Reprinting is prohibited without permission. Thanks for your cooperation.

The Beijing News (Reporter Zhou Huixiao Wan) On May 15th, the film "A Huge Future" was premiered in Beijing, with director Jiang Xiaotong, actors Bao Beier and Ming Dow appearing. The film was exclusively released at the iQiyi Cloud Cinema on May 16th.

Film poster.

The movie "A Huge Future" tells an absurd and wonderful story about the survival of the Jedi that Ma Shang (Bao Beier) and four trapped people with different identities jointly carry out. The "survival group" composed of all people should not only find ways to get out of trouble, but also fight with a crocodile in a circus. The fusion of genre elements of disaster and comedy, and the collocation of actors with different styles such as Bao Beier and Ming Dow bring more attention to the film.

Director Jiang Xiaotong said that "The Future is Huge" is the first attempt to integrate the two types of disaster and comedy, bringing a new form of expression to the story of little people. Bao Beier praised Ming Dow for his dedication, while Ming Dow said that he was moved by the director’s creative ideas and accepted the film with intuitive trust. Pan Binlong praised the film for its ingenious thinking, reversal and echo, and felt many intentions in film creation. Ashton Chen, on the other hand, talked about his cooperation with the two leading actors. Both of them showed extraordinary skills in the action scenes in this film, and they had an excellent viewing experience.

Event site.

Editor Xu Meilin

Proofread Chen Biyan

The latest information of the first international medical quality and safety summit forum has just come out!

Food is the first necessity of the people.

Medical treatment is based on quality.

The importance of medical quality is self-evident

Don’t miss it when you pass by

Let’s take a look at the feast of the first international medical quality and safety summit forum!

Take a look and count the delicious food.

Qionghai city-Jiaji Duck

Wenchang City-Wenchang Chicken

Wanning City-East Goat

Wanning City-Hele Crab

Four famous dishes in Hainan. Shh! Don’t tell him/her.

Emmmm··· ···

Accidentally xiaobian’s nature was exposed.

Without further ado, get down to business.

Foreign guests have been grandly introduced in the last issue.

What are the big coffees in China?

Have you been itching to wear the anxious heart?

Don’t worry, watch me come together.

Attention, high energy ahead! ! !

The latest team of "Hot Spots+Big Coffee"

It definitely dazzles you.

Let’s start with a basic appetizer

[1]

Focus on "grass roots" and "foundation"

Basic medical care-the key to hospital survival

(Guests are arranged in order of appearance)

| Han Guangshu |

Vice Chairman of China Pharmaceutical Quality Management Alliance

Dean of Nanjing Gulou Hospital affiliated to Nanjing University School of Medicine

| Liu Tingfang |

Chairman of China Hospital Quality Management Alliance

Founder of Tsinghua University Hospital Management Research Institute

ISQua global top 100 expert database experts

| Liu Jilan |

HIMSS Vice President and Executive Director of Greater China

| Fan Shaofei |

Chairman and CEO of Ping An Wanjia Medical Investment Management Co., Ltd.

| Qiu Wenda |

Chairman of the International Academic Committee of Tsinghua University Hospital Management Research Institute

Chief Executive Officer of AMHC Medical Group, USA

[2]

A time will come to ride the wind and cleave the waves,I’ll set my cloud-like sail to cross the sea which raves.

Looking back on the past and looking forward to the future.

Medical quality: Where do you come from? Where will you go?

| Qiao Jie |

Vice Chairman of China Hospital Quality Management Alliance

Academician of Chinese academy of engineering

Dean of Peking University Third Hospital

| Huang Zuhu |

Vice Chairman of China Hospital Quality Management Alliance

President of Jiangsu Provincial Hospital Association

| Zhao Hong |

President of Health Media

CEO of Huamei Kangxun Information Technology Co., Ltd.

| Kang Feiyu |

Deputy Secretary-General Tsinghua University and Dean of Shenzhen Graduate School.

Founder of Tsinghua University Hospital Management Research Institute

| Zhang Zongjiu |

National Health Commission (NHS)

| Liu Qian |

President of China Hospital Association

Former Deputy Director of the State Health Planning Commission

| Huang Jiefu |

Dean of Tsinghua University Hospital Management Research Institute

[3]

Tell the world loudly

Achievements and achievements of medical quality development in China.

Pack your bags so that we can be better prepared.

| Chen Hu |

Vice Chairman of China Hospital Quality Management Alliance

Director, Ethics Construction Division, National Health and Family Planning Commission, Medical Administration and Hospital Authority

| Liu Guoen |

Chairman of Academic Committee of National Development Research Institute

Deputy Director, Department of Economics and Management, Peking University

Director of chinese health economics Research Center of Peking University.

| Wang Weilin |

Vice Chairman of China Hospital Quality Management Alliance

Dean of the First Affiliated Hospital of Zhejiang University

[4]

Thinking …

Strengthen …

Promotion …

Rome was not built in a day.

We need to work harder in the future.

| Shi Zhaorong |

Former President of Nanjing General Hospital of China People’s Liberation Army

Deputy Director of the Military Medical Quality Management Expert Committee

Vice President of Jiangsu Medical Association

| Shi Bingyin |

Vice Chairman of China Hospital Quality Management Alliance

Dean of the First Affiliated Hospital of Xi ‘an Jiaotong University

| Qian Juying |

Vice President of Zhongshan Hospital affiliated to Fudan University

| Li Weimin |

Vice Chairman of China Hospital Quality Management Alliance

Dean west china hospital.

| Zhu Huadong |

Vice Chairman of China Emergency Quality Control Alliance

Deputy Director of Emergency Department of Peking Union Medical College Hospital

[Wu]

The first international medical quality and safety summit forum and QCC competition were held simultaneously.

Double-chime will bring double shock.

| An Ping |

Vice Chairman of China Hospital Quality Management Alliance

President of Sichuan Provincial Hospital Association

| Li Heping |

Vice Chairman of China Hospital Quality Management Alliance

President of Shanxi Provincial Hospital Association

| Li Xingang |

Vice Chairman of China Hospital Quality Management Alliance

Dean of Qilu Hospital of Shandong University

Vice President of Neurosurgeon Branch of Chinese Medical Doctor Association

| Gu Jianqin |

Vice Chairman of China Hospital Quality Management Alliance

President of Henan Provincial Hospital Quality Management Association

Dean of Henan Provincial People’s Hospital

Land

Criticism and encouragement go hand in hand.

Today’s achievements are the driving force for tomorrow.

| Xue Lei |

Vice Chairman of China Hospital Quality Management Alliance

Vice President of Tsinghua University Hospital Management Research Institute

| Bai Zhiqin |

President of Hainan Provincial Hospital Association

| Du Kelin |

Vice President of China Hospital Association

President of Yunnan Provincial Hospital Association

The first international summit forum on medical quality and safety &QCC Competition was co-sponsored by China Hospital Quality Management Alliance, International Medical Quality Association (ISQua), Tsinghua University Hospital Management Research Institute and health media. With QCC (International) Competition as the carrier, it attracted dozens of international top experts and domestic top hospital presidents and other important guests to share the basic principles of medical quality improvement. With the latest idea of improving quality and safety, the forum helps the Chinese medical quality management model to go global, broadens the horizons for hospital managers in medical quality management, and provides a powerful model with reference value.

Important activities will also be held at the same time, such as 2018 Boao Health Summit, Investment and Financing Forum of Entropy Medical Care, China Social Medical Conference, China Medical Innovation Summit & Competition, 21st Century Hospital Dean Forum & China Hospital Management Case Selection, Healthy China and Industrial Development Summit Forum, and Entropy Meeting-Medical Innovation Exhibition and Experience.

In April 2018, Boao met with you!

The schedule is as follows:

　　BEIJING, July 9 (Li Zhanghong) On the 9th, this new regulation of the central bank was officially implemented, involving the wallets of hundreds of millions of users of many payment institutions such as WeChat Pay and Alipay, making it safer for you to spend money in buy buy.

　　That is to say, the payment institution will gradually increase the centralized deposit ratio of customers’ reserve funds every month from July 9, and realize 100% centralized deposit to the central bank by January 14, 2019.

　　What is customer reserve?

　　The money you have in the account of the payment institution, such as Alipay balance, WeChat change, prepaid card balance, etc., all belong to the customer reserve. They are not deposits, but prepaid value in essence.

　　It should be pointed out that the funds in the accounts of wealth management products such as Yu ‘ebao are monetary funds, not customer reserves, and are subject to different supervision.

　　According to the definition of the central bank, customer reserve is the monetary fund to be paid by the payment institution in advance from its customers.

　　Specifically, when we buy goods or services on the e-commerce platform, we first transfer the money to the virtual account of the payment institution. After you get the confirmation of the goods, the payment institution will transfer the payment to the merchant, and when the payment is retained in the account of the payment institution, the deposited funds formed belong to the reserve fund.

　　On November 14, 2017, after the "Double Eleven" online shopping, the express delivery peak in the campus of a university in Nanjing. Photo by Luo Bo

　　What is the scale of customer reserve?

　　According to Analysys data, in the third quarter of 2017, the overall transaction scale of comprehensive payment services of non-financial payment institutions in China has reached 42 trillion yuan. This means that the customer’s reserve fund is not decimal.

　　According to the relevant person in charge of the central bank, it took only three years for the stock balance of customer reserve funds of payment institutions to rise from 126.6 billion in 2013 to more than 460 billion at the end of the third quarter of 2016. According to the calculation of market institutions, the scale of customer reserve of payment institutions is likely to have exceeded one trillion.

　　By the end of May 2018, the deposits of non-financial institutions in the balance sheet of the central bank’s monetary authorities were 500.923 billion yuan, a fourfold increase compared with January. If calculated according to the 50% deposit ratio implemented before July 9, the scale of customer reserve of payment institutions has exceeded one trillion.

　　"Non-financial institution deposit" refers to the customer reserve deposit deposited by the payment institution with the People’s Bank of China.

　　Without effective supervision, is this money safe?

　　The ownership of the customer’s reserve fund belongs to the customer of the payment institution, but unlike the customer’s bank deposit, it is not protected by the Deposit Insurance Regulations, nor is it deposited in the bank in the name of the customer. Previously, it was deposited in the bank in the name of the payment institution, and the payment institution initiated the fund transfer instruction to the bank.

　　In other words, the reserve fund originally belongs to the customer, but it is actually dominated and controlled by the payment institution.

　　Before the centralized depository system was implemented, the deposit method of customers’ reserves of payment institutions was mainly to open accounts in several banks in their own names for decentralized deposit. According to the data of the central bank, on average, each payment institution opens 13 customer reserve accounts, and the largest number of customer reserve accounts is 70.

　　Therefore, the debate and discussion on the safety of user’s reserve funds and whether there is any misappropriation has been going on.

　　What are the specific risks of our money?

　　First, there is a risk that the customer’s reserve fund will be misappropriated by the payment institution.

　　The reporter found out that the phenomenon of payment institutions misappropriating customers’ reserve funds has occurred from time to time across the country. Shanghai Changbu Company, whose payment business license was cancelled by the central bank in 2016, maliciously misappropriated the reserve fund, resulting in a capital risk exposure of 780 million yuan, involving 51,400 cardholders, and the rights and interests of customers were seriously infringed. Since 2018, payment institutions in Hangzhou, Qingdao and other places have been punished for misappropriating customer reserve funds.

　　Second, some payment institutions illegally occupy customers’ reserve funds for purchasing wealth management products or other high-risk investments.

　　Zhao Xijun, deputy dean of the School of Finance and Finance of China Renmin University, said in an interview with Zhongxin.com that if the payment institution invests in projects with high risks, there may be risks and losses. Once there is liquidity problem during payment, it will affect the normal operation of the whole payment business.

　　Third, payment institutions may provide channels for criminal activities such as money laundering.

　　Payment institutions handle inter-bank capital settlement through reserve accounts opened in various commercial banks, operate beyond the scope, and exercise the inter-bank clearing function of the central bank or clearing organizations in disguise. What’s more, some payment institutions take this opportunity to provide channels for criminal activities such as money laundering, which also increases the hidden dangers of cross-system transmission of financial risks.

　　Fourth, the decentralized storage of customer reserves is not conducive to the overall fund management of payment institutions, and there is liquidity risk.

　　So, the central bank shot!

　　That is to implement "centralized depository".

　　Centralized deposit of customer reserve funds means that the payment institution deposits the customer reserve funds into the special deposit account of the designated institution according to a certain proportion.

　　At the beginning of 2017, the central bank issued a document requiring the payment institution to deposit the customer’s reserve funds into the designated institution’s special deposit account according to a certain proportion, with the highest proportion of 20%. At the beginning of 2018, the central bank gradually increased the deposit ratio of reserve funds to 50%, and from February to April 2018, the centralized deposit ratio was increased by 10% every month.

　　On June 29, the central bank issued a new notice, clarifying that from July 9, 2018, the proportion of centralized deposit of customer reserve funds of payment institutions will be gradually increased on a monthly basis, and 100% centralized deposit will be realized by January 14, 2019.

　　The central bank also requested thatThe depository bank of reserve funds has been changed from a qualified commercial bank to a branch of the People’s Bank of China where the legal person is located (that is, the customer reserve funds of payment institutions will be directly supervised by the central bank, and the customer reserve funds accounts will no longer be scattered in various commercial banks).. At the same time, the deposit time of the reserve fund is also the second Monday of each month instead of the original quarterly deposit, and the deposit base is the daily average balance of the customer’s reserve fund in the previous month.

　　Zhao Xijun believes that centralized depository eliminates the phenomenon that payment institutions can misappropriate customers’ reserve funds, makes the management of reserve funds more standardized and safe, reduces the risk of reserve fund management, and also reduces the risk of liquidity of payment institutions.

　　Will it affect the shopping experience of users?

　　Some users are worried that the centralized deposit of customers’ reserve funds by payment institutions will affect the shopping experience during the payment process. The relevant person in charge of Tencent Tenpay said that it will not have a direct impact on users.

　　In fact, after the centralized deposit of customers’ reserve funds, the phenomenon of illegal misappropriation of reserve funds by payment institutions will be curbed, and it will be safer to spend money on third-party payment platforms such as Alipay and WeChat. Moreover, the balance of consumers in various prepaid cards will also be more effectively guaranteed.

　　The relevant person in charge of Alipay and Tencent Tenpay told the reporter of Zhongxin.com that the central bank’s move is conducive to the healthy, stable and sustainable development of the industry.

　　The latest report released by Ipsos shows that the number of mobile payment users in China is about 890 million. Among them, there are 820 million Tenpay users and 650 million Alipay users related to WeChat payment, and their user penetration rates are 85.4% and 68.7% respectively.

　　In the past, payment institutions deposited customers’ reserves in commercial banks in the form of deposits and charged interest, which was called "lying down to make money". According to the relevant regulations, the customer’s reserve funds deposited by the payment institution will not be subject to interest. On the surface, the payment institution will lose part of its profit source, resulting in losses.

　　In fact, many payment institutions earn interest income by expanding the scale of customers’ reserves, which deviates from the main business of providing payment services, causing disorder and confusion in the payment service market to a certain extent and destroying the market environment of fair competition.

　　The Notice of the General Office of the State Council on Printing and Distributing the Implementation Plan for Special Remediation of Internet Financial Risks clearly puts forward that payment institutions should be prevented from taking "eating spreads" as the main profit model, the incentive mechanism for business development of payment institutions should be rationalized, and non-bank payment institutions should be guided to return to the purpose of providing small, fast and convenient micro-payment services.

　　The relevant person in charge of the central bank said that the centralized deposit and management of customer reserves of payment institutions is conducive to restoring the business origin of payment institutions, protecting the legitimate rights and interests of consumers, maintaining financial stability and market order, and better promoting the sustained and healthy development of the payment service market.

　　Meat from unknown sources and slaughtered indiscriminately may carry a large number of pathogenic bacteria and parasites, endangering people’s health and life safety. According to statistics, in the first half of this year, the national market supervision departments investigated and dealt with 1,013 illegal cases of meat food safety and transferred 56 cases to judicial organs. On September 4, the General Administration of Market Supervision exposed a number of typical cases of illegal meat products, and severely cracked down on illegal activities such as meat products without inspection and quarantine, smuggling, indiscriminate slaughter, doping and adulteration.

　　[Case 1] In April, 2023, Changzhou Market Supervision Bureau and the public security organs of Jiangsu Province conducted a joint inspection and intercepted a large truck. The cargo package of the truck was marked with the name of beef tripe and the origin of Brazil, and the owner Gao and others could not provide customs declaration and inspection and quarantine information. After investigation, Gao and others bought 6 trucks of smuggled beef tripe and other products with a value of 6.6 million yuan from Ningde, Fujian, and prepared to ship them to Henan and other places for sale. Law enforcement officers seized 39.94 tons (1775 boxes) of smuggled beef tripe and 10.5 tons (875 boxes) of pork tripe without inspection and quarantine. The behavior of the party concerned violated the food safety law and was suspected of constituting a crime. Changzhou Municipal Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 2] Since the beginning of this year, the Market Supervision Bureau of Linhai City, Zhejiang Province, based on the clues reported, has jointly seized three ships engaged in frozen livestock and poultry meat and by-products without legal sources, and arrested 11 people involved. Frozen livestock and poultry meat and its by-products such as tripe, beef, pork tripe, pig ears, pig nose and turkey wings involved in the case totaled more than 800 tons, and the value of the goods involved exceeded 40 million yuan. After investigation, they came from Brazil and other places without relevant import and quarantine certificates. The party’s behavior violated the comprehensive anti-smuggling regulations of Zhejiang Province and was suspected of constituting a crime. Linhai Municipal Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 3] In March, 2023, the Market Supervision Bureau of Cangnan County, Zhejiang Province conducted an on-site inspection on Cangnan Dongyao Technology Development Co., Ltd., and found that there were 10,300 boxes of 9 kinds of cattle by-products labeled as "domestic fine cattle vice" in the cold storage, totaling 206 tons, and 2,930 blank boxes printed with "domestic fine cattle vice" and "domestic fine pig vice". The parties are unable to provide the warehousing list of the above-mentioned goods, proof of the legal source of the products and proof of conformity. After investigation, the parties took advantage of their own convenience in operating the cold storage to transport the frozen products smuggled at sea to the underground cold storage where their location was hidden, dismantle the original imported packaging boxes and replace them with domestic packaging boxes, and then sell them to the outside world for high profits. The party’s behavior violated the food safety law and was suspected of constituting a crime. Cangnan County Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 4] In April 2022, the Market Supervision Bureau of dongzhi county, Anhui Province inspected Wang Moumou, an individual industrial and commercial household in Yaodu Town, dongzhi county, according to the clues provided by the public security organs. After investigation, Wang was engaged in the sale of pork food. From July to August, 2021, he bought pork slaughtered by private butchers without inspection and quarantine and sold it to consumers. The behavior of the party concerned violated the food safety law, and the dongzhi county Municipal Market Supervision Bureau imposed an administrative penalty on the party concerned according to law, with a fine of 196,800 yuan.

　　[Case 5] In May, 2023, the Market Supervision Bureau of Wanzai County, Jiangxi Province received a tip and seized 1,406 pieces (20kg/piece) of frozen beef from India, totaling 28.12 tons. After investigation, the parties involved transported and sold 73.7 tons of frozen beef, and the value of the goods involved was more than 3.6 million yuan, so it was impossible to provide a true inspection report and business license. The party’s behavior violated the food safety law and was suspected of constituting a crime. Wanzai County Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 6] In May, 2022, Zhengzhou Market Supervision Bureau of Henan Province checked according to the reports of the masses, and found 222 boxes of smuggled frozen tripe in a frozen goods firm, weighing about 5 tons and worth 30,000 yuan. The parties could not provide inspection and quarantine certificates, purchase bills and supplier qualifications. Law enforcement officers confiscated 222 boxes of smuggled frozen tripe and fined 600,000 yuan.

　　[Case 7] In May 2023, the Market Supervision Bureau of Fengshun County, Guangdong Province conducted an on-site inspection according to the notification from the public security organ, and seized 23.7 tons of frozen meat products, such as frozen beef heart tubes and frozen beef ribs, from a trailer loaded with imported frozen meat. The goods involved were 1.34 million yuan, of which 3 kinds of frozen meat products came from epidemic areas. No customs declaration form for imported goods, inspection and quarantine certificate for imported goods and other supporting documents were found at the scene. The behavior of the party concerned violated the food safety law and has been suspected of constituting a crime. Fengshun County Market Supervision Bureau transferred the case to the public security organ according to law, and two suspects have been arrested.

　　[Case 8] In February, 2023, the Market Supervision Bureau of Rongchang District, Chongqing received a report from the masses to carry out on-site surprise inspection, and seized 10 tons of salted beef omasum operated by Guo, who could not provide the supplier qualification certificate and the animal quarantine certificate of beef omasum. The value of the goods involved reached 300,000 yuan. Chongqing Rongchang District Market Supervision Bureau confiscated 10 tons of salted beef omasum without inspection and quarantine, and fined 2.1 million yuan. (Reporter Zhao Wenjun)

Recently, the tension in the Middle East has escalated again. As Iran launched a large-scale missile attack on Israel, the Israeli government clearly sent out a signal of revenge. Various parties have speculated that as the two strongest military forces in the Middle East are about to collide, does this mean that the Sixth Middle East War is about to begin? The New York Times even pointed out that the United States and other big countries may be involved. There are indications that there will be five possibilities for this all-out war in the Middle East, and the United States has become the biggest variable. Once the United States enters the game, it will also be the time for China to make a move.

According to the analysis of military experts, the first of these five possibilities is that Iran and Israel retaliate against the bilateral war. Similar to the "Iran-Iraq War" in the 1980s, Israel will carry out large-scale sabotage actions against Iran, and Iran will continue its missile counterattack against Israel. At present, Iran has a variety of medium-and long-range missiles covering the whole territory of Israel, while Israel’s air force ranks first in the Middle East, with more than 600 modern fighters. F-15s, F-16s and F-35s can all strike Iran from a long distance. Therefore, the two sides will come and go, and only when the war potential is exhausted will they really stop. Secondly, all the forces in the Middle East joined the war and all-out war broke out.

Another possibility is that Israel continues to threaten the Iranian regime by means of "long-range beheading". Including Hamas leader Chana and Hezbollah leader Nasrallah, were assassinated by Israeli long-range strikes. At present, within the Iranian regime, there is no small contradiction between the pro-western camp headed by the president and supreme leader Khamenei. With the start of the war, Israel will inevitably treat the Tehran regime like Nasrallah in the process of continuing long-range bombing of Iran, and Khamenei will also become the target of a new round of assassination by Israel.

Considering the complexity of the situation in the Middle East, Iran and Israel may continue the situation in April this year and have another "missile exchange" in order to avoid a complete war. In this situation, neither side will easily launch military operations on the ground, which leads to the fifth possibility, that is, Israel will launch a limited counterattack against Iran, but will put its main military forces in Lebanon. After all, Hizbullah’s armed forces are the biggest threat to Israel at present. Only by thoroughly eradicating Hezbollah in Lebanon can Israel ensure its own security and further expand its scope, which can be described as a win-win situation.

　 　 　 　 CCTV News:Qingdao Customs announced yesterday (21st) a major seafood smuggling case that was seized not long ago. In the past two years, professional smuggling gangs that purchase from abroad, smuggle around customs and sell in China have smuggled more than 5,000 tons of high-grade seafood such as king crabs, with a case value as high as 230 million yuan.

　 　 　 　　More than 5,000 tons of smuggled seafood are sold in China.

　 　 　 　　At the beginning of this year, the anti-smuggling personnel of Yantai Branch of Qingdao Customs Anti-smuggling Bureau found in market research that the retail prices of some high-end seafood in the market were obviously lower than the normal import prices, which attracted the attention of the anti-smuggling personnel of the customs.

　 　 　 　　Song Zhenning, deputy section chief of Investigation Section II of Yantai Branch of Qingdao Customs Anti-smuggling Bureau, said that during the investigation, the customs found that a large number of shrimps, king crabs and some fish were transported by Guangxi licensed vehicles. "We feel that products originating in Japan, Russia and the United States come from Guangxi. Certainly not in line with normal logic. "

　 　 　 　　In the process of further investigation, a seafood import and export company in Shandong gradually surfaced. This company not only has several branches in Shandong, Fujian, Guangxi and Liaoning, but also has a company in the United States by the boss behind the scenes, Wang.

　 　 　 　　230 million smuggled seafood case solved

　 　 　 　　Li Fudong, the investigation department of Qingdao Customs Anti-smuggling Bureau, said that in order to escape the blow, Wang, the boss behind the scenes, was in the United States all the year round, and all external contacts were made through this American company. After receiving the payment, domestic companies quickly transferred the money overseas through underground banks.

　 　 　 　　This company not only has no account information in China, but also regularly destroys some documentary evidence of goods ordered, which brings great resistance to investigators. Until the end of June this year, investigators learned that Wang, the controller of the company, would return to China from the United States, and the customs anti-smuggling personnel felt that the best time to close the net had arrived.

　 　 　 　　On June 24th, at Penglai International Airport, Wang was arrested as soon as he got off the plane. At the same time, the customs anti-smuggling department simultaneously arrested other people involved in the case in Shandong, Fujian, Guangxi, Shenyang and other places. Through the verification of relevant account books and documentary evidence, it was confirmed that this professional smuggling gang, which purchased from abroad, smuggled around customs and sold in China, smuggled more than 5,000 tons of high-end seafood such as king crabs in the past two years, with a case value as high as 230 million.

　 　 　 　　Some smuggled seafood is produced in Fukushima, Japan.

　 　 　 　　Customs anti-smuggling personnel found that these seafood bypassed Vietnam not only to avoid national taxes, but also to avoid inspection and quarantine, because some of these high-end seafood were produced in the waters near Fukushima, Japan.

　 　 　 　　Since the "March 11th" earthquake in Japan in 2011, the seafood produced in the sea near Fukushima, Japan has been polluted by nuclear radiation. Almost all countries have banned the import of seafood produced in this area, and even local people do not eat these seafood, which has caused the price of high-end seafood in the sea near Fukushima to fall to the bottom.

　 　 　 　　According to professionals, in 2011, the General Administration of Quality Supervision, Inspection and Quarantine issued Announcement No.44 prohibiting the import of food, edible agricultural products and feed from 12 counties including Fukushima, Gunma and Tochigi in Japan’s nuclear leakage areas.

　 　 　 　　Criminals "dress up" seafood overseas and transport it to China.

　 　 　 　　Although the whole cold chain transportation has increased the cost of imported seafood, smugglers still have a large profit margin in the face of low-priced seafood. In order to escape the blow, smugglers also changed the packaging of these problem seafood abroad, even changed the production date, and then traveled thousands of kilometers to sell it in China.

　 　 　 　　Li Fudong said that the smugglers concentrated the goods in Hokkaido, Japan, and then transported them to Fangchenggang, Vietnam, and then from Fangchenggang to Shandong. The most important reason why Wan Li is so far away is to avoid inspection.

　 　 　 　　Qingdao Customs cut off the smuggling chain in time, preventing these seafood problems from continuing to infringe on the table safety of our people. Since the beginning of this year, China’s customs has continued to carry out the "Guomen Sword 2016" campaign, which has cracked down on five categories of smuggling crimes, including frozen aquatic products, frozen meat, rice and corn.