ZEEKR, a trendy technology brand, takes "creating the ultimate experience of travel life" as its mission and upholds the core values of "equality, pluralism and sustainability".

Interpretation of brand name

Extreme krypton

Extreme: uncompromising about the ultimate performance of products and the ultimate experience of users.

Krypton: a rare gas that glows when electrified, a scientific and technological symbol in the intelligent age.

ZEEKR

Ze: for zero, starting from zero, is the starting point and the end point of infinite possibilities.

E: electrical -Evolution -Era, the continuous evolution of the electric age.

Kr: for krypton, chemical element Kr, rare gas that glows when electrified, and scientific and technological symbol in the intelligent age.

Brand values

Krypton upholds the core values of equality, pluralism and sustainability.

On April 15th, 2021, the Krypton brand was released in China Hangzhou Bay Krypton Smart Factory.

On June 30, 2021, the APP was launched.

On August 27th, 2021, in Hangzhou, China, Krypton Auto and five eco-partners, including Intel Capital, Contemporary Amperex Technology Co., Limited, Bili Bili, Hongshang Group and Boyu Investment, formally signed a strategic investment agreement. The co-creation investment was led by Intel Capital Strategy, and the total investment of five eco-partners was 500 million US dollars.

On August 28, 2021, Kaicheng was launched, and the first stop landed in Chengdu.

On August 29th, 2021, the krypton energy-replenishing ecology was unveiled at the Chengdu Auto Show in China.

On September 5th, 2021, the first krypton center in China was officially opened in Hangzhou, China.

On September 28th, 2021, the Krypton Charging Station and Overcharging Station were officially completed in Hangzhou, China.

On October 19th, 2021, the ZEEKR001 production model was rolled off the assembly line in China Hangzhou Bay factory.

On October 23, 2021, ZEEKR001 started mass delivery. By October 31st, 2021, a total of 199 extreme krypton production model ZEEKR001 were delivered in the first week.

On November 9, 2021, the official of Extreme Krypton Automobile announced that the installation service of Extreme Energy Home Charging has been delivered nationwide.

On November 19th, 2021, ZEEKRCare customer service brand was released at Guangzhou Auto Show in China.

On December 29, 2021, Geely Holding Group announced that it had reached a cooperation with Waymo, a driverless technology company: its intelligent electric brand Kyk will provide exclusive vehicles for the WaymoOne driverless team and put it into commercial operation in the United States. This model is based on the extremely intelligent travel platform — — The vast -M(SEA-M) architecture is designed and developed by the Krypton European Innovation Center (CEVT).

As of March 17, 2022, the self-built charging station of Krypton Energy has been launched in 20 cities across the country. The online cities include: Hangzhou, Shenzhen, Wuhan, Shanghai, Beijing, Chengdu, Ningbo, Changsha, Xi ‘an, Chongqing, Huzhou, Wuxi, Tianjin, Guangzhou, Suzhou, Hefei, Nanjing, Foshan, Changzhou and Zhuzhou.

The CEO of Extreme Smart Technology said in an interview with Xinhua Auto Media: "The profound industrial base and global superior resources accumulated by Geely Holding in the past 35 years have fully empowered the extreme accumulation and given it the courage and confidence to change."

Gothenburg, where CEVT (Central European Automotive Technology Center) is located, has gathered more than 2,000 automotive engineers from more than 20 countries. CEVT meets the diversified needs of the global market through continuous innovation in modular development, virtual engineering and software system development.

Hangzhou Bay, a krypton smart factory, is located in Zhejiang, China.

core technology

SEA vast architecture

SEA vast intelligent evolution experience architecture, with hardware layer, system layer and ecological layer, constructs a trinity three-dimensional layout.

SEA’s vast architecture has achieved full-size coverage from A-class cars to E-class cars, which can meet all modeling needs of cars, SUVs, MPVs, small city cars, sports cars, pickup trucks and future travel vehicles.

At the same time, SEA’s vast architecture redefines the development cycle of software cars, shortening the software development time by more than 50%.

　

ZEEKRPower

Relying on professional team, self-developed technology, partners and intelligent operation, ZEEKRPower can build an energy-replenishing ecology and experience from three dimensions: family, city and service, and provide users with all-round energy solutions. Committed to exploring new technologies, new services and new experiences, realizing full-scene, full-ecological and full-life cycle energy management, and solving the pain points of users’ full-scene charging experience with ecological services.

ZEEKRCare

Zeekcare is based on the application of intelligent, digital and humanized technology. Zeekcare will effectively solve the service pain of pure electric travel and realize the accurate access to "intelligent, efficient and exclusive" services.

Won the top ten selected new energy vehicles in 2021.

Won the 2021ZAKER Intelligent Enterprise of the Year — — Extreme krypton smart factory.

In 2022, the CES show was listed, and Mobileye, a subsidiary of Intel, announced that it would continue to cooperate with Geely Extreme Krypton Automobile. The two parties will release the world’s first L4-class self-driving car in 2024.

On February 18th, 2022, the global flagship store of Krypton Center officially opened, located in the famous landmark Shanghai Tower.

In March 2022, the official position of Extreme Krypton Automobile issued a statement saying that the company noticed that a blogger "Xiao Hu Che" recently released a series of videos on the Internet platform, which made malicious negative reports on the "Extreme Krypton" brand. He said that the blogger’s behavior caused serious damage to the legitimate rights and interests of the company and the reputation of the owner. The "Little Nonsense Car" is required to remove the video clips of relevant issues within three days after the issuance of this statement, and take the initiative to clarify the cause of the matter in all channels and platforms where relevant video clips are released, and publicly apologize to the owner and the company.

　

Original title: "Subject III" Dance Edge? When I took my children to dinner, my parents threatened to kill Miss Sister.

As we all know, the "subject three" dance in Haidilao is quite popular recently. But something worrying happened. According to media reports, a netizen posted a post on the 19th floor of the local forum in Hangzhou to spit out the dance of "Subject 3". I went to Haidilao for dinner with my family, and I was disgusted by the noisy music and the twisted and earthy dance.

To a certain extent, the BGM "Laughing Rivers and Lakes" dedicated to the dance of "Subject III" is indeed one after another, but it is not noisy, so different people have different opinions. As for the "subject three" dance, I really want to say that the earthy taste is not completely right, because the earthy taste is not earthy, and the key depends on whether the dancer dances well.

In fact, the reason why it is called "subject three" is really not a dirty partial solution of "driving on the road", but "subject three" dance refers to a professional subject in dance competitions, focusing on examining the dancers’ dance skills and performance ability. Of course, putting it on Miss Haidilao naturally means rhythm and expressiveness.

As for the fusion dance skills, unless the younger sister of Haidilao is professionally trained, most of them are mixed modern dance, ballet, folk dance and even street dance. In this way, if someone doesn’t know how to dance, they will show their figure on the edge. So I began to feel sick and uncomfortable. Either "reporting" or "online".

This emphasis does not mean that everyone likes the "subject three" dance, but that parents can dislike it or even hate it, but don’t sacrifice the banner of "being afraid of misleading children" at every turn and hit the young lady with a moral bludgeon. It is no exaggeration to say that compared with the "bad influence" of the "subject three" dance on children, parents’ edge judgment may have a worse influence on children.

You know, in recent years, there are always some parents who are keen on moral threats, especially putting aside the premise of "being afraid of misleading children" as if everything had to be compromised. To give a simple example, children are addicted to playing mobile phones, which was originally caused by parents’ neglect of teaching and guidance, but some parents don’t find their own problems, insisting that the era without mobile phones is good.

In short, some logic seems to make sense, but if we really want to scrutinize it carefully, we always feel that they don’t deserve modern civilization. Because they can’t even tell personal preferences from right and wrong. In other words, as long as you don’t like it, you feel that it shouldn’t exist in this world, and it doesn’t matter whether others like it or not.

The most typical statement is: "Why is this kind of thing so hot?" The implication is that I don’t think there will be fire, but what I face is fire, so I began to suspect that there is a problem in the world, not my own cognition. The most important thing is that the doubt is not over yet, and someone has to pierce the sky. Do you want an explanation?

So formally engage in "reporting" and amateur "online". In short, it is necessary to use the energy with more voice to find ways to make the world listen to itself. To be fair, this was ridiculous. But because the narrative of "fear of misleading children" is very powerful, absurdity can really form an established fact.

For example, if the topic "It is very uncomfortable for parents to take their baby to Haidilao to see subject three" is replaced by "It is very uncomfortable for women to vomit to go to Haidilao to see subject three" or "It is very uncomfortable for men to vomit to go to Haidilao to see subject three", it is estimated that the thick sputum in the comment area will drown the parties. However, if we look closely at the comments under the topic "Parents spit out and take their baby to Haidilao to see that subject three is very uncomfortable", we will find that there are quite a few comments supporting the parties.

What do you mean? Although all the parties feel that the "subject three" dance has been brushed aside, it is really different to take a child or not. Even if the child has no position on the "subject three" dance. In addition, it is necessary to be clear about the fact that even if children don’t watch the "subject three" dance in Haidilao, it is inevitable to brush it in short videos.

Moreover, in terms of "rubbing the edges", the young lady in the short video can twist than the young lady in Haidilao. After all, the little sister in the short video is online celebrity, and the little sister in Haidilao is a waiter. Therefore, if you really want to completely avoid the "subject three" dance, it is estimated that this parent will not be able to go to Haidilao for dinner, and it is estimated that he will have to replace his mobile phone with an elderly one, preferably one that cannot access the Internet.

But the question is, do parents do this, and do children listen? So again, if you can’t understand the appearance and changes of the world, learn more and try to understand. If you can’t understand after studying, you’d better live in your own world. Otherwise, it is either hurt by the world or hurt the world.

Editor in charge:

On May 18th, PRO was officially launched, and nine models with 1.6TGDI and 2.0TGDI were launched, with the price range of 126,900-171,900 yuan.

Tiggo 8 PRO products are positioned as "the flagship of global power technology"-technology and power are the core competitiveness of this car. In terms of science and technology, the Tiggo 8 PRO is equipped with a new generation of "Lion 5.0 AI Technology Smart Cockpit", including 6 modules including the AI Emotional Super Interactive System and over 15 emotion recognition interactive functions, which can not only monitor the driver’s safe driving and take the initiative to care for him, but also support multi-mode voice, no wake-up and intelligent car control.

Tiggo 8 PRO is equipped with the first W-HUD interstellar flying head-up display function, which can display various functions such as speed, dynamic ADAS, navigation, telephone and so on, so that users can display the required vehicle information just by looking straight ahead.

In terms of power, the Tiggo 8 PRO is equipped with Kunpeng Power 1.6TGDI/2.0TGDI engines, both of which have won the China Heart Top Ten Engine Award. The 2.0TGDI engine has a maximum power of 187kW and a peak torque of 390N·m, which also accelerates the 100 km of the Tiggo 8 PRO into the 7-second range.

It is worth mentioning that the Tiggo 8 PRO is also equipped with the "CHERY AWD" full-scene intelligent four-wheel drive system built by ZF, which provides six full-scene road modes including economy, ordinary, sports, snow, mud and off-road, which can easily adapt to more scenes and make users’ travel more interesting.

It is reported that in addition to the fuel-powered version, the future Tiggo 8 PRO will also have a hybrid version equipped with Kunpeng DHT. With the core technical advantages of "3 engines, 3 gears, 9 models and 11 speeds", it will bring users a more economical, worry-free and enjoyable car experience. Among them, "3 engines" refers to three power sources consisting of a 1.5T hybrid engine and dual motors, which can simultaneously drive the dual motors and generate electricity. With three physical gears, the technical strength covering 11 kinds of all-vehicle scenes ensures efficient power output, and at the same time, it can cope with more working conditions and balance power and fuel consumption.

At present, the Tiggo 8 has become a successful "big single product" model under the brand, with sales exceeding 50,000 vehicles in the first four months of this year. Just last month, the 500,000 th Tiggo 8 was officially rolled off the assembly line, and its ability to continue selling well can be seen. With higher-tech configuration and stronger performance, Tiggo 8 PRO will certainly attract more Z-generation young consumers.

Original title: After 9 years of new cars, Volvo’s brand-new XC60 was replaced and sold for 369,900-609,900 yuan.

As early as nine days ago, the ticket circle was screened by the preheating poster of Volvo’s new car listing. Volvo broke the ice from northern Europe, which was the ninth day of the countdown to the listing of the new XC60. The most obvious information obtained from the poster was not only the listing time, but also the pure Nordic descent of Volvo born in Sweden. Up to today, we have just collected nine posters calling for "Dragon" with different natural scenery and humanistic customs. We can see Volvo’s historical footprints all over the world and coming to China across the ocean, and we are also full of expectations for this luxury SUV focusing on humanities and technology.

However, the countdown to the warm-up of general activities starts from the conventional number of "6" days or "3" days. This time, Volvo chose to show it with 9 pictures. Presumably, in addition to the constant inspiration, there are other deep meanings, such as the new car that has been replaced for 9 years-the brand-new XC60.

On November 3rd, the last first-generation domestic Volvo XC60 was officially rolled off the assembly line from Chengdu factory, and the first-generation XC60, which debuted in March 2008, successfully withdrew from the historical stage after nine years of wind and rain. Subsequently, the second-generation Volvo brand-new XC60 also made its domestic debut at the Guangzhou Auto Show and began to be pre-sold. As the sales pillar of the Volvo family, it first entered the XC60 in China by pure import in April 2009, completed the listing of the modified model in August 2013, and finally made it domestically and went on sale in the Chengdu factory in November 2014. Nowadays, the brand-new XC60 has also been made in China, and it was officially launched today. The new car has launched eight models with three kinds of power, and the price is 369,900-609,900 yuan. At the same time, Volvo also launched the exclusive "extraordinary courtesy" of the new XC60: the first 6,666 car owners will receive free insurance for two years.

There is no doubt that the new XC60 listed this time is of great significance to Volvo. Let’s put aside its status as a heavy product that has been replaced and carefully polished after nine years of precipitation. As far as the XC60 is an important strategic position for Volvo itself, even if the previous generation model has been on the market for nine years, its sales volume is still ranked NO.1 among Volvo’s many models, so it is self-evident how important this car is. So what changes have been made to the new car in terms of products, and what changes will its arrival bring to the domestic luxury medium-sized SUV market structure? Let’s take a look with these questions.

In terms of design, the new XC60 continues the design style of XC90, especially the family-style classic elements such as the highly recognizable "Raytheon Hammer" LED headlights, the "Viking Axe" taillights and the flagpole exterior rearview mirror, all of which appear on the new XC60. A large number of vertical line elements have also created an atmosphere full of muscle and strength for the new car. In addition, the new car also offers two design styles, the deluxe version and the newly designed R-Design sports version, to meet the personalized and diversified needs of users. The new XC60 has a length/width/height dimension of 4688/1902/1658mm and a wheelbase of 2865mm, which is obviously superior in the same class.

In terms of interior, the new XC60 continues the simple family style, further explaining the exquisiteness and luxury. The new car innovatively introduces "drifting wood" as the interior material, and the exquisite lines and textures create a flowing aesthetic feeling, creating a strong Nordic style. In addition, the parts of the car that contact with the human body are all covered with soft materials to enhance the comfort.

It is worth noting that the CleanZone clean cockpit built by the new XC60 has health technologies such as IAQS in-vehicle air quality control system, CZIS active cockpit cleaning system, real-time monitoring of AQI PM2.5, and anti-sensitivity control of interior materials. In particular, the active cockpit cleaning system innovatively introduces the exhaust function. When the temperature outside the car exceeds 10℃, the new car will automatically start the ventilation equipment after remote control unlocking to disperse the dirty gas accumulated in the car and keep the air inside the car natural and fresh. In addition, the Nappa leather seat is ergonomically designed, providing up to 45 kinds of electric massage combinations, and has the only electric leg and lateral support in its class, providing a more comfortable riding experience.

In addition, the 9-inch vertical central control display screen, 12.3-inch LCD intelligent instrument panel and HUB head-up display configuration assembled in the new car add a lot of sense of science and technology. The crystal electronic shift lever, one-button start knob and driving mode selection impeller from Orrefors, Sweden are made with precision and meticulous materials, which fully embodies the Scandinavian aesthetic luxury design featured by the new XC60.

Volvo, which is famous for its safety, is naturally sloppy in the new XC60. The new car is equipped with ACC adaptive cruise control system, driver safety warning control system, FAHB fully intelligent active high beam, BLIS enhanced blind spot information system and LKA lane keeping auxiliary system. At the same time, the new XC60 is also equipped with the Pilot Assist function, which can realize autopilot assistance within 0~130 km/h.. It is worth mentioning that the new XC60 also comes standard with the upgraded City Safety urban safety system. Compared with the previous generation models, the system has added three new active safety technologies: emergency avoidance auxiliary function, intelligent avoidance of opposite vehicles and intelligent avoidance of vehicles coming in blind areas, which can protect driving safety in all directions.

In terms of power, the new XC60 provides T4, T5 and T8 hybrid power levels. Only the T4 power model is two-wheel drive, and the other models are four-wheel drive. The T4 model has a maximum power of 190 HP and a maximum torque of 300 Nm. The T5 model has a maximum power of 254 HP and a maximum torque of 350 Nm. It is worth mentioning that the T8 hybrid version of the car has a comprehensive maximum power of 407 HP, a comprehensive maximum torque of 640 Nm, an acceleration of 0-100 km/h in only 5.3 seconds, a comprehensive fuel consumption as low as 2.3 liters /100 km, and a strong power level.

Write at the end:

According to the data, Volvo’s sales in the country maintained a strong growth trend in November, leading the world with nearly 30% sales growth, and successfully broke through the 100,000-vehicle mark in late November, and the annual sales volume is expected to set a record for the fourth consecutive year. As the sales pillar of Volvo cars, S90, S60L and XC60 also performed brilliantly, among which XC60 accounted for nearly one-third of Volvo’s total sales in China. Now the new XC60 will undoubtedly boost Volvo’s overall sales.

Looking around the fiercely competitive domestic luxury medium-sized SUV market, compared with BMW X3, Audi Q5 and Mercedes-Benz GLC in the luxury brand BBA camp, and even other luxury medium-sized SUVs such as Lexus NX and Cadillac XT5, the product performance of the new XC60 is also bright. In terms of design, the original Nordic style, more powerful and energy-saving power system, outstanding configuration and leading safety system at the same level, and the scalable modular architecture based on Volvo SPA also make the new XC60 reach a new height in safety and driving control. In addition, compared with the new energy vehicles that are slightly scarce in the same class, the high-performance hybrid version provided by the new XC60 gives consumers more choices. Compared with BBA’s deep-rooted brand appeal in China, Volvo speaks for itself with the new XC60′ s solid product strength. It can be predicted that the arrival of the new XC60 will bring a powerful impact to the luxury medium-sized SUV market.

Copyright statement: The copyright of this article belongs to Netease Auto, please indicate the source.

Netease Auto reported on May 15th. In recent years, China auto market has undergone drastic changes due to the transformation of new energy. The stable seats in the past have been shaken, especially the inherent position of joint ventures is being gradually disintegrated and eroded by excellent domestic independent models. Consumers’ concept of car purchase is no longer conventional, and new energy and intelligence have become the two major driving forces.

In the face of increasingly fierce market competition, Harvard, a global SUV expert, takes Xiaolong MAX (
丨 picture) as a banner, striding into the new energy finals. With years of concise technical strength, the Great Wall has given the brand-new Hi4 electric four-wheel drive a head start, and the intelligent cockpit and intelligent driving are the killer.

Do people really need four-wheel drive? In the past, four-wheel drive failed to gain popularity because of what obstacles? In the days when Haval Xiaolong MAX was freshly baked, we had an in-depth experience with this powerful car that was full of materials and full of new ideas.

Do people need four-wheel drive?

Multi-purpose and high performance should be the background color of SUV. Four-wheel drive and SUV should be a natural pair, but due to cost restrictions, fuel consumption burden and high maintenance costs, four-wheel drive is not popular in home SUVs. However, as we all know, the four-wheel drive system has a comprehensive improvement effect on driving, safety and performance.

Four-wheel drive can keep the ideal driving force of the vehicle at all times, and it can still ensure the driving performance of the vehicle when one or part of the wheels slip. In this way, the driving performance of the vehicle is better when driving in curved roads, wet roads or unpaved bad road conditions, and the occurrence of unsafe situations such as out of control is reduced. In the section where mountain cities like Chongqing need to climb frequently, the four-wheel drive has stronger driving performance than the predecessor model, reducing the occurrence of front wheel slip, thus ensuring the driving performance of the vehicle in all road conditions.

With the development of automotive electrical technology, the four-wheel drive technology, which was difficult to reach in the mechanical age in the past, has become smarter and more efficient. Haval Xiaolong MAX’s new intelligent four-wheel drive electric hybrid technology Hi4 optimizes the outstanding lemon hybrid technology through innovative technological innovation, and realizes the electric four-wheel drive with rear drive as the main part under the similar structure through the double motor layout of front and rear axles, which is really a genius operation.

The new intelligent four-wheel drive electric hybrid technology Hi4 shines brilliantly.

The most topical thing about Haval Xiaolong MAX is the first model equipped with Hi4 intelligent electric hybrid four-wheel drive system of Great Wall Motor, which is a major technological innovation with the popularization of technology and equal rights in technology.

The power system consists of a brand-new 1.5L high thermal efficiency engine, a two-speed hybrid special transmission, a 150kW rear axle motor and a high-safety and high-performance battery pack. The comprehensive power is 205kW, the torque is 585N·m, and the 0-100km/h acceleration takes only 6.8 seconds.

In the feed state, the test experience covers mountain roads, urban expressways, and morning and evening peak traffic jams. Let’s talk about the fuel consumption level first. Fuel saving is the basic skill of a new energy PHEV model.

In the more common urban expressways, the fuel consumption of the feeder can reach the level of 5.5L/100km, which will refresh many people’s inherent impression of SUV. Haval Xiaolong MAX has a brisk and neat start, giving full play to the technical advantages of electric drive performance. The speed-up process is light and silky, and it will not feel like a "jump" like many electric vehicles. The level of power release adjustment reflects Haval’s technical background as a big factory.

In response to the morning and evening rush hour traffic jams, it is suggested that pure electric driving is more environmentally friendly and economical, and the overall dynamic performance is smooth and brisk, which makes the annoying traffic jams smooth and smooth.

Subsequently, we drove Haval Xiaolong MAX into the mountain road again. With the ups and downs of the mountain road and the challenges of many corners, the fuel consumption did not increase significantly, and it remained at the prefix of 6. Driving on the mountain road required frequent speed changes. The simultaneous energy recovery characteristics of the front and rear axles of the Hi4 system greatly transformed the deceleration into battery energy storage, which is also the technical guarantee for the economic fuel consumption of the Hi4 in all road conditions.

Let’s talk about the driving characteristics of Hi4 again. Because the motor power of the rear axle is higher, in most cases, the vehicle is driven by the rear wheel, which ensures the handling performance of the vehicle, especially in the process of climbing the mountain road and following the curve, and can feel the dynamic enjoyment brought by the rear wheel driving the vehicle.

Four-wheel drive can also intervene in time when overtaking or climbing, because the front axle retains a small motor and can also be connected to the engine direct drive. Therefore, when necessary, the three powers will exert force at the same time, bringing more abundant driving force forward. This is an all-round driving technology with both energy efficiency and performance.

The power performance is bright, and the chassis can’t be neglected. Haval Xiaolong MAX adopts the front McPherson independent suspension and the rear trailing arm three-link independent rear suspension. The texture of the chassis is still relatively thick, and the suspension is relatively soft, which can provide good comfort for daily driving. For example, deceleration and some fine vibrations are handled comfortably.

In addition, in the suburban test, we also experienced a section of unpaved pavement, which is a piece of cake for the tough chassis of Haval Xiaolong MAX. The long suspension stroke of SUV can keep the adhesion of four wheels as much as possible, and reduce the loss of driving force in suspension. The driving force dominated by rear drive will be more suitable for getting out of trouble and climbing hills than the front drive, which reduces the occurrence of in-situ tire scratching.

In addition, the direction setting of Haval Xiaolong MAX belongs to a relatively light range, which is suitable for most home users to choose. With iTVC intelligent torque vector control system, the torque of front and rear axles can be dynamically adjusted in real time, which effectively inhibits the skid of low-adhesion roads and understeer or oversteer when cornering, thus ensuring the handling stability of vehicles.

In terms of quietness, the quietness of Haval Xiaolong MAX is very worthy of recognition at low speed or in pure electric mode due to plug-in and hybrid. When the engine is involved, the car can still feel a slight vibration, but the noise of engine operation is personally considered to be a normal level, and the impact on the car will not be obvious.

In the scene of daily commuting and long-distance travel, the L2+ intelligent driving assistance system for coffee can provide intelligent driving assistance functions including ACC full-speed adaptive cruise, intelligent cruise, lever change (HWA), intelligent cornering, intelligent dodge active emergency braking, lane departure warning, lane keeping and emergency lane keeping assistance. These functions can effectively assist users to boldly try the convenience brought by driving assistance technology within a safe range.

Brand new image, brand new design

Haval Xiaolong MAX not only boldly innovated in technology, but also brought a brand-new car experience, and the brand-new design also made people shine! The exterior design is inspired by domestic fighters, and the new vision of "Xiaolong Series" formed by parameterized borderless air intake grille and sharp headlights is Harvard’s charge horn for entering new energy sources. Compared with the previous Haval models, the recognition is more prominent, and the detailed customers are more exquisite, which makes Haval Xiaolong MAX show a more resolute and courageous temperament.

In terms of size, the length, width and height are 4758/1895/1725mm and the wheelbase is 2800mm respectively. It is positioned as a medium-sized SUV, which is large enough to ensure the practicality of vehicle space and also occupies the dominant position of domestic new energy SUVs in the price range of 150,000-200,000.

It is reported that the decorative modeling elements at the bottom of the tail are designed with reference to the jet twin tails of fighter planes, and the exquisite dress of the "Cloudtail Flash Diamond" taillights can be seen inside the taillights.

The fuel filler and charging interface (fast charging+slow charging) of Haval Xiaolong MAX are on the left and right sides of the car body respectively. For PHEV models, it is necessary to provide fast charging interface, which means that it is more convenient for the owner of selfless piles to replenish energy in daily life scenes. After all, it is unlikely to find public slow charging piles now.

According to official data, Haval Xiaolong MAX NEDC has a pure electric cruising range of 105km, 33kW DC fast charging, and the power is from 30% to 80%, and the fast charging is less than 30 minutes; The discharge power is 3.3kW, and the efficiency is higher.

A brand-new interior full of technology

It is precisely because of the high starting point of positioning high-end home SUVs that the overall configuration level and function setting of Haval Xiaolong MAX also interpret the word "high-order". The brand-new interior layout, which represents the transformation of Haval brand into a new energy smart car, reconstructs the functional area. The most conspicuous position consists of two mobile phone brackets with a wireless charging panel on the left.

Haval Xiaolong MAX has a unique 3×12.3-inch through extrasensory suspended large screen of the same class. That is, the 12.3-inch full-color LCD central control panel +12.3-inch full-color LCD auxiliary driving panel+12.3-inch full-color LCD instrument will directly fill the scientific and technological atmosphere of the entire cockpit.

The car system adopts a new generation of Coffee OS intelligent cockpit, and the hardware is equipped with advanced mainstream computing chips. With the excellent software interaction of the user experience, the intelligent experience with quick response and comprehensive operation experience is realized. The voice interactive system can accurately understand your demands with natural semantics, with fast response speed, and can achieve "visible to say", millisecond speech recognition with extremely fast response, with a word of ten meanings, freeing hands and bidding farewell to the mechanical man-machine dialogue of asking and answering questions in the past.

The widely promoted "co-driver entertainment screen" also appeared in the Great Wall Haval car for the first time. The mainstream online audio-visual entertainment is readily available, and the entertainment, navigation and function settings in the car dominated by the co-driver can be satisfied.

I know that many people are worried that the drama will affect the driving safety. The entertainment screen of Haval Xiaolong MAX supports independent Bluetooth channel connection, so that the co-driver and the car stereo do not conflict and do not disturb each other.

Xiaolong MAX is also equipped with a series of practical technology configurations, such as W-HUD head-up display, humanized inductive charging, seat ventilation and heating, automatic parking, tracking and reversing, etc. For charging management, remote charging operation and reservation charging service can also be carried out, which fully meets the needs of modern urban life.

As a brand-new model of Harvard, the ride comfort experience and NVH performance have been comprehensively improved. Haval Xiaolong MAX reduces the interference such as wind noise, tire noise, acoustic noise and road impact through vehicle structure optimization and application of sound insulation materials, and improves the overall driving comfort, and the sound is clearer under high-speed working conditions. Among them, 35 parts of the vehicle body are made of sound-absorbing materials, and the coverage area of sound-absorbing materials is increased in key parts such as side walls and door panels; The door adopts three seals, which greatly enhances the air tightness; The front windshield+front door adopts double-layer sound insulation glass, which is quiet and comfortable even when driving in urban areas.

Not only that, the front seat of Haval Xiaolong MAX is also designed according to ergonomic standards. The filler is moderately soft and hard, and the wrapping and support have good performance. The thick cockpit can highly isolate the noise outside the car, and with the large battery pack, it will bring a long-term worry-free entertainment experience in the car. It is very comfortable to take a nap in the car when encountering traffic jams or parking.

The space experience in the back row is particularly excellent. This is a medium-sized SUV that is very suitable for the whole family to travel. The air conditioning outlet and USB charging interface in the car are very comprehensive. In addition, there are as many as 32 storage spaces in the cockpit, which match the trunk space with a volume of 551L, while the backrest supports the 4: 6 ratio and supports the two-speed adjustment of 27 and 32. The backrest of the rear independent seat can be folded and leveled, and the space after being laid down can reach 1377L L. The functional experience at the back of the carriage is full. Don’t forget that there is also an external discharge function. With the flexible combination of trunk and rear row, it will instantly become a camping car.

The change is reflected in every detail from the inside out, but the Haval Xiaolong MAX is not just a brand-new model. It is a brand-new experience for the people and an important node for the future development of Harvard brand.

Haval’s new Xiaolong series builds a new channel.

"Xiaolong Series" is a new beginning for Haval to switch the new energy track in an all-round way, and it is a milestone to witness the transformation of Haval brand into new energy, and Haval Xiaolong MAX is a sharp knife model that cuts into the mainstream high-end new energy SUV.

The brand-new strategy requires a brand-new product image to amplify the volume. For this reason, Haval Xiaolong MAX has changed the traditional conservative modeling style with a brand-new energy technology sense.

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Faced with the current situation of accelerated industry transformation and serious involution, the products in SUV market are becoming increasingly homogeneous, and it is no longer possible to meet the needs of consumers by blindly stacking configuration. China people need a model with moderate price, comprehensive performance and few shortcomings.

Through the test, the core selling point and actual performance of Haval Xiaolong MAX conquered all kinds of picky car-choosers. This new energy SUV not only has excellent driving performance, but also has advanced intelligent driving technology and comfortable cockpit space. In the wave of new energy transformation, Haval Xiaolong MAX will become an ideal choice for consumers with its strong strength.

With the increasingly fierce competition in the new energy vehicle market, Haval Xiaolong MAX is leading the new energy SUV into the era of all-people four-wheel drive with its comprehensive performance advantages and excellent quality performance. As a model with moderate price, comprehensive performance and few shortcomings, Xiaolong MAX provides consumers with an attractive choice.

Lighting up the screen with "ideal", the series of short drama "Ideal Shines on China" records the party’s century-old glory through 40 groups of characters and flash stories in different periods, and vividly explains what is ideal and why China.

Author: He Cha

The theme key work "Ideal Shines on China" planned and organized by the State Administration of Radio and Television to celebrate the centenary of the founding of the Communist Party of China (CPC) recently came to an end. As a series of short plays, the drama runs through a hundred years through 40 groups of characters and flash stories in different periods, vividly showing the magnificent revolutionary picture scroll and the struggle story of dreaming on the road of the Communist Party of China (CPC)’s hundred-year growth, and igniting the "ideal" fire of many audiences.

　

On July 29th, the seminar "Ideal Shines on China" sponsored by China Television Art Committee, Propaganda Department of Hunan Provincial Committee of the Communist Party of China and Hunan Radio, Film and Television Group was held in Beijing. At the meeting, participants exchanged views on the creative experience, theme presentation and artistic innovation of the play.

The ideal shines on China, and one sentence embodies surging and passion. To celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), the State Administration of Radio, Film and Television launched the theme exhibition "Ideal Shines on China", covering TV series, programs, documentaries and online audio-visual works. Gao Changli, director of the TV drama department of the State Administration of Radio, Film and Television, said that as a show of the same name, "Ideal Shines on China" had a wide influence after its broadcast, especially among young people.

　

Recalling the whole process of the play from proposal, brewing to production and broadcasting, Gao Changli called it a "great adventure". The drama is composed of 40 units, with a history of 100 years of struggle in series, telling 40 flash stories in different periods. Gao Changli said that "Ideal Shines on China" is groundbreaking and enlightening for TV drama creation: First, it should be boldly innovated in terms of theme, content and form; The second is to dig out the most touching stories in history and life, which is the key to the success of this drama.

　

It is a distinctive feature of this drama to accommodate 40 stories with different styles in less than 1200 minutes. Chengxiang Zhong, a literary critic, mentioned that the play used a typical short play mode, which "has aesthetic limitations and special aesthetic advantages".

　

How to condense the complete story into a limited space of less than 30 minutes per episode is a major challenge for the creative team.

　

Talking about the creative process, Jiang Zuxuan, executive deputy director of the Propaganda Department of Hunan Provincial Party Committee, recalled that at that time, "time was really tight and the task was heavy". Ke Wang, the chief producer, convened 12 project teams of Hunan Radio and Television, and at the same time set up 17 directors’ teams, 22 writers’ teams, 14 general project teams and 15 independent filming groups. All the filming was completed within 76 days, and finally it was broadcast as scheduled on May 4.

Dongyu Fu, the general director of the play, made a resumption of the play with "two requirements and four keys": two requirements, that is, all topics should meet the characters and the times. The four keys are "truth and reasonableness, faith in the heart and light in the eyes, refinement of art and sublimation of theme".

Based on the concept of realistic creation, the pursuit of "truthfulness" in the play is integrated into all aspects of real characters, real names, real stories, real framing and real modeling. Ke Wang, the chief producer of "Ideal Shines on China", said that the crew went to 19 provinces (autonomous regions and municipalities) across the country for filming, including Chifeng in the northernmost Inner Mongolia, Haikou in the southernmost Hainan, Changbai Mountain in the easternmost Jilin, and Wuqia in the westernmost Xinjiang. "Although it is a day and night journey, it is worthwhile to go to Wan Li because of the ideal."

　

At the scene, Ke Wang (right), the chief producer of "Ideal Shines on China", presented the oil painting of "The Announcer" to Jia Lei (left), deputy director of Radio Station 491 of the State Administration of Radio and Television.

Liang Zhenhua, the chief screenwriter, said that the creative process of the play also touched him: he was moved by his understanding of the ideal; Moved by a group of people who come from ideals and are gathered by ideals; Moved by the opportunity of 40 artistic explorations and formal innovations. "40 episodes have an average of 5 questions per episode and 200 questions; In 40 episodes, the script was revised 6 times and 240 times on average, but we finished all the creation within 5 months. As long as you stick to it, you will also be illuminated by ideals. "

　

Yu Yuexian, an actor, talked about the experience of filming Our Wulan Muqi, saying, "Actors really see, listen and feel in the cold prairie environment. Therefore, our creative team can shoot film and television works with true feelings, truth and true thoughts. I myself have also been ignited by the hot hearts of’ Wulan Muqi’, and they really explained what is the ideal power. "

　

Zhang Haitao, member of the Standing Committee of the 12th Chinese People’s Political Consultative Conference and former deputy director of the State Administration of Radio, Film and Television, said that it is an important proposition that radio and television media have been exploring to make the main force truly enter the main battlefield of the Internet and youth. At this level, Hunan Radio and Television and Ideal Shines over China have handed in a qualified answer. He said that the creative experience of "Ideal Shines on China" is worth refining and summarizing, contributing to the high-quality development of China TV series.

Yi Kai, secretary-general of the China Television Art Committee, said, "The creation of this drama embodies the advantages of socialism concentrating on doing great things and is a successful practice in the field of literary and artistic creation."

　

The creation of this gathering force has achieved rich results. According to reports, the douban score of the drama reached 8.2, with over 10,000 short reviews and 325 long drama reviews. Only on Mango TV and Tencent Video, the broadcast volume reached 730 million, and the total topic reading on Sina Weibo exceeded 20 billion.

　

When talking about the feelings after viewing, Xing Ge, a senior editor of China Television Art Committee, affirmed the different expressions of different stories. For example, The Taste of Truth used a combination of staged scene scheduling and long-shot shooting, which specifically showed various social trends of thought that existed at that time; Our Wulan Muqi has the texture of painting and a strong sense of the times in terms of picture composition, color and light and shadow treatment.

　

The stories of 40 groups of different characters are connected in series with the four periods of party history to form a corridor of characters that penetrates time. Li Jingsheng, vice president of China Federation of Radio and Television Social Organizations, summed up the drama as "exquisite and grand". "This drama vividly integrates the historical characteristics and spiritual outlook of the Party in different periods into 40 short and exquisite character stories, focusing on the illumination and enlightenment of ideals and beliefs on life. These characters include ancestors and martyrs, as well as ordinary people living around you and me today. Each story intercepts a small and exquisite piece of life, which is independent, but it can be regarded as a splendid chapter of our century-old party history. "

　

Yin Hong, vice chairman of the Chinese Literary Critics Association, believes that the drama embodies the concept of "people-oriented", and at the same time it also achieves the goal of seeing history, casting souls and writing poems with people.

　

The flash of characters shines on history and bears witness to the power of ideals. Zhang Huali, Party Secretary and Chairman of Hunan Radio, Film and Television Group Co., Ltd. (Hunan Radio and Television Station) said that "Ideal Shines on China" is a highly innovative drama planned and guided by the State Administration of Radio, Film and Television. It is a drama that shines with ideals and communicates with young people in the new era.

During the broadcast of the play, "ideal" infected both the creator and the audience. Tan Xin, director of the TV drama department of Hunan Radio and Television Bureau, mentioned that many units regard Ideal Shines on China as the material for studying and educating the history of the Party, and many school students use Ideal Shines on China as the material for their compositions.

"I am most proud of the influence of" Ideal Shines on China "on young audiences." Ke Wang said, because ideals need to be relayed, it is meaningful to create if young people keep up.

Editor | Sui Fangfang Ning Yahong

There has been a spit on the Internet, and the specific views are as follows:
1. There is no bright spot in the appearance. The typical domestic design of magic change products gives people the feeling that it is the first generation of Qin, not very advanced;
2. There are not many bright spots in the interior configuration, but it is the standard level of new power car companies;
3, similar to the ideal screen, there are no highlights such as the back screen. The propaganda is the smoothness of the central control screen and the seat. Now the new forces use more than 100 chips at every turn, and the smoothness of the car is the basic exercise;

4, the space is also very weak, the third row of media people are already spitting, in 2202, a 5-meter-long car was still propped up in the third row, which felt inferior to the small size, and even more ridiculous was that the trunk was also the smallest in the same level.
On the whole, this car is the poor foundation of the magic change platform, with too much stacking and no optimization. If it can be sold, it can only be sold through channels.

In this regard, some netizens said:
1. The chassis of this car is changed by the car, and the level depends on yourself;
2. As a person who plans to buy a second car in the past two years, this car can still be recommended. Only when the market is big can it be rolled up, but now it is impulsive to buy it. After one more year, it will be better to compare and see. After all, it is a second-generation product that has changed.

Netizen: There’s nothing wrong with your foundation. Ideal Tucki and the like don’t even have a micro foundation, so it’s just a good foundation. Mainly depends on the product perfection, after all, the new power stacking is already standard, and then it depends on how to improve the stacking.

On March 28th, Xiaomi Group held the launch conference of Xiaomi Automobile with the theme of "Forward" in Beijing Yichuang International Convention and Exhibition Center, and officially released Xiaomi SU7.

At the press conference, Lei Jun, founder, chairman and CEO of Xiaomi Group, said: "This is the first official appearance of Xiaomi SU7 and the most important moment in my life. Dream cars in this era must have the most advanced intelligent technology and the best driving sense. We hope to build a car that is the most beautiful, the best to drive and the smartest within 500,000, and to build a high-quality car. "

It is understood that Xiaomi SU7 offers nine colors to choose from, with a price of 215,900. Among them, the standard version is priced at 215,900, the Pro version is priced at 245,900, and the Max version is priced at 299,900. In addition, there are Xiaomi SU7 Founding Edition and Xiaomi SU7 Max Founding Edition, and the price remains unchanged, limited to 5,000 units. It can be ordered through Xiaomi Auto App, Xiaomi Auto WeChat applet or Xiaomi Auto retail stores in 29 cities nationwide, and delivered as soon as it goes on the market. The founding version will be delivered as soon as April 3, and the standard version, Max version and Pro version will be delivered at the end of April and May respectively.

"Intelligent Technology" Leading, Advanced Factory Integration and Innovation

Lei Jun said that smart electric vehicles are essentially "cars × electricity × intelligence". In the past decade, the industry has solved the problem of electrification, and the next decade will be a decade of intelligence. "Intelligence is the soul of a car, and intelligence will become the decisive point of this era."

In terms of intelligent technology, Xiaomi has a good technical accumulation and ecological scale. Xiaomi has entered the smart phone market since 2010, and now it is the top three mobile phone companies in the world, and has built the world’s largest consumer-grade AIoT platform. With Xiaomi 澎湃 OS as the carrier, it has built a "full ecosystem of people and cars" and has an advanced intelligent experience that runs through the complete scene of "people and cars". At the same time, it has accumulated profound technical capabilities in the fields of OS, AI and robotics, and these capabilities will be gradually applied to Xiaomi cars.

For example, Xiaomi SU7 not only has Xiaomi 澎湃 OS, the cockpit interconnection experience at the bottom, the whole ecology of people, cars and homes, but also realizes the first time that Xiaomi’s self-developed end-side model got on the bus. Xiao Ai, who is fully blessed by the big model, can not only control the car interactively by voice, but also integrate information such as the position, direction and vision of the car, so that the car can understand the real world like a human being.

In addition to the guidance of intelligent technology, Xiaomi continues to increase investment in intelligent manufacturing and promote the integration and innovation of advanced intelligent technology and traditional manufacturing. To this end, Xiaomi built its own industry-leading automobile factory in Yizhuang, Beijing. Besides the traditional four processes of stamping, welding, painting and final assembly, it also built its own large die casting and battery workshop. There are 29 R&D laboratories in the factory, and a test runway with a length of 2.5 kilometers and a design speed of 120km/h, covering 18 test road conditions. After the production capacity of the factory is full, a brand-new millet SU7 will go offline every 76 seconds.

Lei Jun said that Xiaomi Automobile Factory is led by scientific and technological innovation, maintaining high efficiency, high quality, green and sustainable, and accelerating the development of new quality productivity.

"Intelligent driving+intelligent cabin+ecology", winning the technical commanding heights of automobile competition in the second half.

"Choosing a smart electric car is essentially the strength of choosing smart technology. This is everyone’s real expectation for Xiaomi and new energy vehicles." In Lei Jun’s view, intelligent driving+intelligent cabin+ecology will become the technical commanding height for Xiaomi Automobile to participate in the competition.

In terms of intelligent driving, Xiaomi Intelligent Driving insists on full-stack self-research, with a total test of 10 million kilometers. Xiaomi SU7 comes standard with high-level intelligent driving functions such as high-speed navigation, one-button parking service and intelligent parking assistance that can be opened all over the country.

It is reported that Xiaomi’s intelligent driving R&D team has more than 1,000 people, and it is expected to exceed 1,500 by the end of the year, with the goal of entering the first camp in the industry this year. NOA, Xiaomi’s smart driving city, plans to open user internal testing in April, 10 cities in May and the whole country in August.

In terms of intelligent cockpit, Xiaomi SU7 brought the surging intelligent cockpit with advanced intelligent technology Yu Dacheng.

Xiaomi 澎湃 smart cockpit regarded the mobile phone and tablet as a part of the cockpit at the beginning of design, realizing multi-terminal integrated native design. There is no inductive connection between the mobile phone and the car machine. The commonly used App on the mobile phone can be connected to the car machine with one-click PIN, and the tablet on the back extension screen can automatically switch to the native car control desktop, realizing real-time synchronization of navigation information and freely adjusting functions such as air conditioning, seat heating and car music.

In addition, Xiao Ai, an intelligent voice assistant with 117 million monthly users, gets on the bus, which can realize many voice interaction functions far beyond the industry, such as continuous dialogue, offline dialogue, high-noise wake-up, and multiple instructions in one sentence. Thanks to the multi-modal integration of Xiaomi’s self-developed "MiLM-1.3B" end-side large model and the whole vehicle perception, the full link of Xiaomi SU7 voice interaction is upgraded, which not only covers the function of hand control in the car, but also enables the car to understand the real world like a human.

In terms of intelligent ecology, Xiaomi SU7 was born for in-vehicle intelligent ecology, and it is convenient to access a variety of CarIoT devices. For example, the expansion of physical keys, the use of magnetic attraction+screw double fixed design, can quickly adjust the common functions related to air conditioning. The upper, lower, left and right sides of the central control panel can be expanded, and an intelligent double dial can be installed on the central control panel, which can display information such as time, speed and mileage. The center console can also be extended and connected to the smart walkie-talkie suite. When driving, you can talk to your friends through the steering wheel buttons without picking up the walkie-talkie.

It is worth mentioning that for Apple users, Xiaomi SU7 also supports access to wireless CarPlay, and the rear bracket is compatible with iPad car control, which is currently the most eco-friendly model for Apple.

"the whole ecology of people, cars and homes" is fully opened

"Intelligence is Xiaomi’s strength. Starting from Xiaomi SU7, users can feel today’s smart technology." Lei Jun said that looking forward to the future, Xiaomi’s "people, cars and homes are all ecological", which connects all intelligent terminals together like never before, without feeling interconnection and ability coordination, so that everyone can experience the ubiquitous intelligent life.

The official release of Xiaomi SU7 also marks the new stage of Xiaomi’s strategy of "people, cars and homes are all ecological" from "complete closed loop" to "full opening", which is also an important milestone for Xiaomi to make steady progress and strive forward in 2024.

In the three years since it was announced to build a car, Xiaomi has achieved a qualitative change in comprehensive strength, and its underlying capabilities such as R&D, organization, talents, processes and informatization have been greatly enhanced, and its ability to resist risks has been qualitatively improved. Among them, by the end of 2013, the global sales volume of Xiaomi’s smart phones remained in the top three in the world for 14 consecutive quarters, the monthly active users of mobile phones reached 641 million, the number of connected devices on the AIoT platform reached 740 million, and the cash reserve increased by 30 billion yuan compared with three years ago, reaching 136.3 billion yuan, a record high, laying a solid foundation for the automobile business to be ready and the "all-people, cars and homes" to be fully launched.

In addition, Xiaomi firmly promotes the steady landing of the goal of the new decade-investing in the underlying core technology on a large scale and striving to become a global leader in a new generation of hard-core technology. For example, Xiaomi’s total R&D investment in 2023 reached 19.1 billion yuan, up 19.2% year-on-year, and it is expected to exceed 24 billion yuan this year. At the same time, the number of R&D personnel in Xiaomi reached 17,800, accounting for 53% of the total number of employees.

It is worth mentioning that in defining the overall strategy of "the whole ecology of people, cars and homes", Xiaomi also defined six sub-strategies, including high-end strategy, industrial capability leading strategy, OS strategy, AI strategy, chip strategy and new retail strategy, to further consolidate the development potential of Xiaomi’s continuous leap forward.

Jin and Liu Cuiping are discussing how to make a video with traffic.

After 6 o’clock in the morning on September 27, just after picking figs, gold was broadcast live.

　　"Have you increased your powder recently?" They greet each other like this.

　　Gold grows figs and Liu Cuiping raises peacocks. The base of the two people is on a hill, less than 1 km apart, but they rarely see each other.

　　At noon on September 27th, they met unexpectedly in Zhangfei North Road and sat down for lunch by the roadside.

　　Both of them were born in 1986. Two years ago, Gold was the senior operation manager of the glory of the king Mobile Games, with an annual salary of one million. Three years ago, Liu Cuiping was still engaged in real estate sales in Beijing and opened a real estate sales company in Guangyuan, Sichuan, which also earned a lot of money.

　　Then, why did they suddenly transform and return to their hometown to become farmers? To this end, Chengdu Business Daily-Red Star journalists conducted an in-depth interview with them.

　　run

　　Using short video platform overhead path

　　I am most concerned about "Is it getting pink recently?"

　　Seven or eight kilometers away from Langzhong City, Sichuan Province, National Highway 212 passes through a mountain pass, to the left is Liu Cuiping’s peacock farm, and to the right is the golden fig base.

　　On September 27th, Jin got up at 4am and picked figs with his brother and sister-in-law and four villagers invited. The weather is cold and the dew is heavy. You must wear rain boots when going to the fields. But the grass is deep and leafy, and the trouser legs are still wet with dew.

　　As soon as the fruit was picked, it was immediately repackaged and sent to more than 10 stalls in the city at 7 o’clock on time. After 9 o’clock, he drove the van to send the figs ordered online to the courier company for delivery.

　　On Zhangfei North Road, it was Liu Cuiping who stepped on the brake and opened the door. Liu Cuiping is preparing a PPT for a speech. When she meets gold, she wants to "ask for help".

　　But when they met, they first asked, "Is it pink?"

　　"It has risen by more than 10,000 this month. What about you?"

　　Liu Cuiping plays Tik Tok, and Gold plays Aauto Quicker, and they all shoot short videos. The video of Liu Cuiping holding a peacock for praise has more than 2 million clicks. This is her most "hot" video. It has only been three or four months since she officially updated the vibrato video. At present, there are 30,000 fans, and her goal is to reach 300,000 fans in two years.

　　Gold’s Aauto Quicker account has also been opened for several months, but its popularity is much slower, but he thinks his fan conversion rate is better. Gold also posts in forums such as Aika and Tianya, which are updated every day and broadcast live in Aauto Quicker. The fans of several platforms add up to tens of thousands.

　　"The conversion rate is high because my figs are cheaper." Gold says that a box of figs costs only tens of yuan, while a peacock egg costs 100 yuan, and a peacock costs 2,000 yuan. Not everyone can afford it.

　　In addition to shooting short videos, Liu Cuiping also does live broadcasts. Compared with gold, she is fully equipped, bought a tripod and a live microphone that can fill the light.

　　When she broadcast live, she introduced her own farm, peacock and pheasant. Some netizens left a message in the live broadcast room, "Sister Peacock, sing a song." She giggled and told people that "Sister Peacock doesn’t sell art, she only sells peacocks". She is sweet and lovely, and 80% of the live broadcast rooms are male netizens.

　　Just after picking, the gold was also broadcast live, eating figs live, how to sort and package, how to plant them, and introducing that the orchard with weeds has not used herbicides and fertilizers. A netizen entered the live broadcast room, and he greeted him next to him. "Come, welcome the old irons … …”

　　On the morning of September 27th, there were only more than 10 online viewers in the live broadcast room. He said that it was very touching that someone came to watch my live broadcast so early. In the live broadcast room, some people asked to buy fruit, and some people asked to buy seedlings … … He answered patiently one by one.

　　After a little leisure, he would sit on the ridge and look up at the sky, lost in thought. In this state, he also made his own Aauto Quicker video, and he often posted it late into the night in the forum, recording in detail his own figs in the past two years. He said that he "sucked powder" by sincerity and hard work.

　　In this regard, Liu Cuiping has another view. She said that she should be "new, strange and unique, and she should seize the audience in the first three seconds" and "sometimes she has to be thick-skinned" … … As soon as she shook her hair, she acted like a wait for a while, then turned and walked into the pheasant pen and went to catch the pheasant with open arms. She told Jin, who was holding a mobile phone, that she must shoot a feeling of "very dragging".

　　one’s original intention

　　I’m afraid I won’t have the strength to re-plan the future in a few years.

　　Under the hill, it is Jingu Village in Shaxi Street. Grapes and peaches are planted in the village, which has long been a piece of scale, and some people have invested in building luxurious farmhouses. The local government is also trying to build the village into a cultural tourism project with drainage ability around the ancient city of Langzhong.

　　At first, Gold "quietly returned to the village", and contacted a familiar village cadre for consultation. The other party directly advised him not to come back.

　　When Jin was a child, his family was poor. He was the first college student in the village to be admitted to an undergraduate course, and he made a fortune in a big city. He worked in Tencent with an annual salary of one million, so everyone should give a thumbs up.

　　Come back to farm, everyone thinks this choice is unwise. In April 2017, he began to come back to see the land. It was not until October that he officially signed a 100-mu land transfer contract with Murakami that he told his brother and sister-in-law who were working outside. Brother Huang Jun became angry with his younger brother, but it was too late to stop him.

　　Gold left five years’ living expenses for his wife and children, and returned to the village with 2 million savings and a quilt. He said that if he couldn’t do it in five years, he would admit it and then go back to Chengdu to continue to find a job.

　　In fact, at that time, he was planning to start a technology company with several partners. Deng Jia, his former colleague in Tencent, told the reporter that he was shocked when Jin told him that he was going to plant fruit. This colleague, who runs games and deals with data and players every day, "crossed the border too much". But now he sees the marketing of gold to his orchard, and he still feels the shadow of his Internet days.

　　Liu Cuiping started to do real estate sales in Beijing. After resigning, she ran a real estate sales company in Guangyuan, Sichuan for several years, and the income was very good.

　　In 2016, she came back to raise peacocks. Its farm, located in Wufeng Village, Shaxi Street, was the house and land that my uncle bought when raising silkworms. When my uncle stopped raising silkworms, she took the site from my uncle.

　　Over the past three years, Liu Cuiping’s peacock farm has invested more than 2 million yuan. At present, it is far from returning to the original, and the monthly income and expenditure can only be basically the same. Liu Cuiping said that she has suffered a lot in recent years. Last time a TV station interviewed her and talked about these bitterness, she cried herself.

　　Speaking of the original intention of starting a business, Liu Cuiping laughed and said that it was "hot head" at that time. Gold’s understanding of "fever" is that he is about 30 years old and wants to re-plan his future. "A few years later, I am afraid that I will not have this strength."

　　future

　　Representatives of new professional farmers hope to lead more villagers to find a good way out.

　　In April 2017, Jin resigned from the game company, took his wife and children for a trip, and then officially returned to his hometown to bury his head in farming. He is extremely low-key and afraid to contact his colleagues and friends in the past. For a whole year, his circle of friends has not updated his movements. He is afraid of failure and "criticism", which many people don’t understand and he doesn’t want to explain to others.

　　It was not until the end of May 2018 that the orchard began to bear fruit that he took a group of photos in the circle of friends and introduced himself as "one year of silence, intensive cultivation in October, 100 acres of orchard … …” Friends just "watched", and there were more than 200 comments and praises at once.

　　A neighbor wanted to invest in planting with him, but he refused. "At that time, he had no bottom in his heart." He was afraid of losing money. "All this money was saved by their frugality." In the Spring Festival of 2019, he began to introduce his orchard and his long-term planning to the villagers. At present, he has received phone calls from seven villagers, saying that he will plant figs this winter and ask him for seedlings.

　　Liao Youjun, who works in Shenzhen, is a primary school classmate of Gold. He said that when Gold came back, it was hard for him to understand that he had to give up such a good job and come back to farm as a farmer. When he came home for the Spring Festival this year, he saw Jin "pulling branches and tying strings" alone in the field. He really looked like a farmer, but he was impressed. He has been working in Shenzhen for more than 10 years, but he feels that he will return to his hometown sooner or later, so he is considering planting figs with gold. "Just next to his orchard, start with a few acres of land and step by step."

　　Jin said that he expects to recover the cost next year, but the goal is far from being achieved. His ideal is that the whole village will plant figs, so he desperately does online marketing. Langzhong City can digest 1,000 Jin of figs a day, and its own 100 mu can be sold locally, but if more villagers plant them, he will try to sell them to distant places.

　　Liu Cuiping also sells her own pheasant seedlings and peacock seedlings online. Recently, she is preparing to open a peacock noodle restaurant in Langzhong ancient city, where peacock handicrafts and peacock eggs are displayed and sold offline. She spared no effort to "raise the powder", but also felt that with more fans, she could "bring goods" and drive other villagers to raise them.

　　Tan Chaolin, the stationmaster of the Science and Education Station of Langzhong Agriculture and Rural Bureau, is familiar with gold. He said that gold moved him and made him admire. This young man has confidence, determination and ways. His internet work experience made him do a very good job in marketing. The Agricultural and Rural Bureau specially invited him to give lectures. He was sent to Sichuan Agricultural University to study before. As a result, when he introduced his experience, he suddenly became a "lecturer".

　　In Tan Chaolin’s view, under the background of rural revitalization strategy, gold is a typical representative of new professional farmers. Tan Chaolin said that he is also very confident in the fig of gold, and the relevant government units will also give strong support to this project, so that gold can play a leading role in the local area.

　　Regarding online marketing, Liu Cuiping is also deeply touched. In the past six months, she has traveled to three provinces and five cities, all of which are for investigation and study, some at her own expense, and some are organized by the government. She said that in Yiwu, you can find various anchors and online celebrity by searching people nearby on WeChat, but in Langzhong, the marketing of traditional industries is still in the traditional routine.

　　At the gate of Liu Cuiping’s farm, there are several government-made signs, and the local government also strongly hopes that they will take the lead and lead more villagers to find a good way out.

　　The day before the new subsidy standard for new energy vehicles was officially implemented, the power battery market ushered in a big change.

　　On June 24th, the Ministry of Industry and Information Technology issued an announcement (No.22, 2019), indicating that it decided to abolish the Specification Conditions for Automotive Power Battery Industry (hereinafter referred to as "Specification Conditions") from June 21st, 2019 (Announcement No.22, 2015 of the Ministry of Industry and Information Technology), and the first, second, third and fourth batch of enterprise directories meeting the specification conditions were abolished at the same time. This means that the "white list" of power batteries for new energy vehicles, which existed in the industry for four years, was officially cancelled and withdrew from the stage of history.

　　Where does the "white list" of power batteries come from, what impact will its disappearance have, and what will be the trend of the competition pattern in the power battery market? The reporter exchanged and discussed with many experts and scholars in the industry on these issues that people care about.

　　Has helped the rapid development of the power battery industry.

　　In 2015, when the new energy vehicle market in China was booming, a large number of independent brands launched new energy vehicles intensively. As one of the core components of new energy vehicles, the situation of power battery market at this time is not so optimistic.

　　"Due to the low production threshold of low-end power batteries, stimulated by high subsidies, there are too many manufacturers in China’s automobile power battery industry, with uneven technical level and generally low technical strength." Liu Zhichao, an auto industry analyst, recalled.

　　In fact, by the end of 2014, there were as many as 177 supporting manufacturers of power batteries, while the sales of new energy vehicles in 2014 were less than 75,000. At the same time, there are as many as 1,600 new energy vehicles in the Announcement of Vehicle Manufacturers and Products.

　　It is not difficult to see from the huge gap between the sales volume of new energy vehicles and the types of products that many enterprises made low-priced and low-quality new energy vehicles in order to "cheat" at that time. Obviously, such enterprises can’t make a difference in the technological exploration and growth of power batteries.

　　More importantly, Japanese and Korean battery companies saw the market potential of new energy vehicles in China at that time. These enterprises have long been eyeing the local market in China. In this case of "internal troubles and foreign invasion", except for a few enterprises, the vast majority of local power battery manufacturers have entered a critical moment of life and death.

　　In view of this situation, in order to promote the healthy and stable development of the new energy automobile industry, on March 26th, 2015, the Ministry of Industry and Information Technology issued "Specification Conditions", clearly requiring that from May 1st, 2015, power battery enterprises should make online declaration according to the requirements of the Specification Conditions through the "Management System for Automobile Power Battery Production Enterprises". New energy vehicles can only enter the Recommended Catalogue for Promotion and Application of New Energy Vehicles if they are equipped with power batteries in the "white list", and then get subsidies.

　　Subsequently, the Ministry of Industry and Information Technology successively released four batches of enterprise catalogues that met the "Specification Conditions", and a total of 57 enterprises were shortlisted. Since then, four batches of 57 power battery and system enterprises have entered the white list.

　　Nowadays, the number of new energy vehicles in China has jumped from less than 75,000 in 2014 to an industrial pillar with an annual sales of 1.256 million vehicles. At the same time, domestic power battery enterprises also increase investment and research and development.

　　"We can see that in ‘ White list ’ Under the guidance of, excellent power battery enterprises such as Contemporary Amperex Technology Co., Limited, BYD, Lishen and Funeng have emerged in the domestic power battery industry. The low-end factories that had been shoddy and sought subsidies were also forced to switch to sub-sectors such as electric bicycles, power tools, energy storage and low-speed vehicles, and domestic batteries entered an era of steady and rapid development. " Liu Zhichao said.

　　Power batteries enter a new era of market competition.

　　Although the "white list" of power batteries has helped the rapid growth of the power battery industry and the new energy automobile industry. However, with the development of new energy automobile industry in China, the "white list" no longer meets the development needs of the market and industry.

　　“‘ White list ’ It has a strong correlation with the subsidy for new energy car purchase. As the subsidy continues to decline, the subsidy will disappear completely in 2020, and the order-oriented role of the white list will also fade away. " Liu Zhichao said, "‘ White list ’ During its existence, the policy has played a guiding role in industry norms. Local battery companies have generally reached the standard in standardized operations, and the competitive pattern within the industry has emerged. During this period, market regulation will play a greater role than policy norms. "

　　He also believes that the "white list" not only protects the market share of power batteries, but also actually misses the golden time when China power batteries should make great efforts to curb the innovative research and development of power batteries by car companies to some extent.

　　Nowadays, under the new market competition, the "white list" has completed its original historical mission. And its withdrawal has also become a signal of the pattern change of the power battery industry and even the new energy automobile industry.

　　"The cancellation of the battery white list is a major new energy benefit, which is conducive to full competition in the industry, to the construction of a stronger industrial chain system, to the launch of new energy vehicles of international car companies in the China market, and to the reduction of costs and better battery resources of independent brands. It is a good thing to reflect the deepening of reform and opening up and greatly promote the development of the automobile market." Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said bluntly that due to the influence of the "white list", the pace of domestic new energy vehicles of some international car companies was slow, and it was also very difficult for these companies to switch to domestic batteries. Therefore, the release of battery control this time is conducive to the industrial development of international car companies in China, resulting in the "catfish effect" and promoting the new energy industry to make further progress.

　　With the official cancellation of the "white list", it is generally believed in the industry that Japanese and Korean power battery enterprises will enter the China market on a large scale. With the entry of Japanese and Korean battery companies, new energy vehicle companies have more choices. An analysis report of South Korea’s securities industry also believes that in the next three years, the foreign investment of Korean power battery enterprises will reach 10 trillion won (about 58.5 billion yuan), of which nearly 40% will be invested in the China market.

　　Although the involvement of Japanese and Korean power battery companies will increase the intensity of market competition, Cui Dongshu is optimistic. "In those days, mobile phone manufacturers such as Apple and Motorola entered the China market, which brought great help to the construction of mobile phone industry chain in China. Similarly, the entry of foreign battery companies will stimulate the development of the domestic industrial chain, promote the technological upgrading of independent supporting products, and realize the integrated development of industries. "