Every reporter Du Wei Wen Menghua every editor Dong Xingsheng

Looking for an overseas website to open a shop and sell China goods is attracting more and more businesses and capital.

According to enterprise survey data, in the first half of 2022, more than 20,000 cross-border e-commerce related enterprises were added nationwide. The Data Report of Cross-border E-commerce Market in China in 2022 (I) predicts that the cross-border e-commerce market is expected to reach 15.7 trillion yuan in 2022.

15.7 trillion, the market is very big, and the temptation is also great. "You don’t need to know English, the net profit of a single order exceeds 40%", "You can do it without purchasing channels and goods" and "The guaranteed turnover is 40,000 yuan a month". It is these tempting marketing terms of "cross-border e-commerce" that make dozens of people from all over the country, such as Li Yun from Guizhou, Zhong Yong from Hebei and Yu Wei from Inner Mongolia, fall into the trap of new tricks in just a few days, and some families even fall into it.

What is even more embarrassing is that these businesses don’t even know who they have been cheated by.

"This is a new situation." Li Chengdong, the founder of e-commerce of Dolphin Think Tank, pointed out in an interview with national business daily. Chen Zixing, a lawyer of Beijing Anbo (Chengdu) Law Firm, also told reporters that it was the first time that the seller suffered a "chain scam" case. "The cross-border e-commerce store and the website where the goods were purchased in the case were all fake."

Taking advantage of the information gap at home and abroad, the new deception that lures merchants to enter has cast a shadow over the rising cross-border e-commerce. After more than two months of follow-up investigation, the reporter personally experienced how Li Yun and others were tempted to open stores step by step, trying to break through the tightly woven network of chain scams; And talk to industry authorities, lawyers, etc., restore the reasons behind the new scam, and explore the problems and opportunities of cross-border e-commerce industry.

One ring and one ring: nearly 750,000 yuan was cheated in half a month.

In October 2022, Li Yun, who opened a physical clothing store, was attracted by the "gimmicks" such as cross-border e-commerce to open stores for free and without supply, thinking that he had encountered a "precious" entrepreneurial opportunity. Unexpectedly, she fell into a huge trap.

Under the guidance of the online "teacher", Li Yun opened a shop in Lelong shop that day, and purchased it through "Youhuo.com" and sent it to overseas buyers. Initially, Li Yun quickly received the payment on Lelong shop.

"I checked Lelong, which was established in 1998 and is very famous abroad." According to Liu Yun, in the next few days, more and more orders were placed, and the amount was getting bigger and bigger. "I have more than 100,000 yuan in each order."

Not without doubt. When she invested 4000 yuan, Li Yun called the relevant authorities, but at that time it was not clear whether it was fraud, so she didn’t care. After that, Li Yun opened two more stores in the name of his parents.

From the initial free shop opening, to the payment of several hundred yuan, and then to tens of thousands and hundreds of thousands of yuan, as the order is getting bigger and bigger, like "snowballing", in order to get the payment back, Li Yun has also spent more and more money. In order not to let the previous money go to waste, she can only continue to invest more money. After being unable to pay for the purchase of new orders, all three stores of Li Yun were frozen by the website. The "teacher" told her that she needed to pay a deposit of $50,000 to unblock the store. Until then, Li Yuncai realized that he had fallen into a scam and called the police.

The reporter logged into the backstage of Li Yun’s frozen women’s clothing store and saw that at present, Li Yun’s pending settlement amount exceeds 60,000 US dollars, and the settled amount exceeds 30,000 US dollars (the settlement failed to be withdrawn after the store was closed). "I have already delivered the unsettled and settled goods. I invested more than 600,000 yuan in this store alone." Liu Yun said that in just 15 days, his three stores were frozen successively, and more than 700,000 yuan was invested in Shui Piao. Among them, on the day of the alarm on October 24, 2022, I hit another 100,000 yuan.

For Liu Yun, this more than 700,000 yuan not only spent his savings, but also caught up with his parents’ savings for half a lifetime. What happened to Liu Yun is not a case. The reporter found that more than 30 sellers from all over the country had the same experience on the platform of "Lelong shop" alone. As of January 6, 2023, according to the reporter’s rough statistics, they have been cheated by more than 2 million yuan.

Yu Wei, who lives in Inner Mongolia, told reporters that she found that it was not the same collection account on the third day when she opened the store. She felt that it was not right, but after being induced by the "teacher" to check the backstage payment, she made another 8,000 yuan. "There were 50 orders of about 20,000 yuan that night. I asked the customer service to inform the customer to return the goods on the platform, but there was no response; Negotiating with the’ teacher’, the other party also said that there is no way to close the store and freeze the account if it is not delivered on time. "

Experience the deception of no supply: set big money with small money

"Open a shop without supply" and "Free of any deposit, tuition and consulting fees", and open the advertising links provided by the above sellers. The reporter saw that the advertising language on the poster was very attractive.

After the reporter clicked "consult now", he added the WeChat of "Customer Service of SiteGiant Co., Ltd." through a QR code. According to the other party, Lelong is the largest e-commerce platform in Malaysia, and now it is fully inviting investment from China merchants, with limited places.

When the reporter checked the enterprise information of SiteGiant Co., Ltd., he found that the number was "filled in by individuals" and no relevant information was submitted to verify the authenticity of the main information.

"There is no charge for supporting you to open a shop." The other party repeatedly stressed to reporters. Subsequently, it guided reporters to download ICQ software, and then pulled the group to introduce the operation of "teachers" to guide the opening of stores and selling goods. The reporter’s experience is exactly the same as that of Yang Liang, who works in Germany.

Yang Liang introduced that the "teacher" helped him with how to classify the product map and how to design the logo. At first, the other party was particularly enthusiastic. "Every day, I will help me pay attention to the store dynamics, teach me by hand, and ask me questions." When the store was placed by an overseas buyer, the teacher taught him to go to Youhuo.com to search for the goods the buyer wanted, and then he called the private account provided by Youhuo.com, "Tell me that I don’t pay taxes for my personal business, and I will believe it".

When "Youhuowang" delivers the goods for him, he can fill in the order number back to Lelong shop, which is regarded as the completion of the order. "They said that when the buyer receives the goods, I can go to the store to withdraw money." Yang Liang said, according to the "teacher", "every order will have a net profit of at least 40%. However, the delivery must be completed within 24 hours of the buyer’s order, otherwise it will be regarded as a violation and the store will be frozen. "

Everything went smoothly at first, but with the increasing amount of orders, Yang Liang’s investment in payment became more and more difficult, and the funds began to turn around. He once told the "teacher" not to push the flow and not to take orders first, but the orders were still one after another.

In just one week, Yang Liang’s shop was closed twice for failing to deliver the goods on time. After he scraped together a deposit of $1,000, the "teacher" also blamed him: "Don’t you even have one or two bosom friends?"

Yang Liang tried to contact overseas buyers and negotiate to cancel the order, but found that the other party was empty. When he questioned the "teacher" and asked questions, "The customer has placed an order of 100,000 yuan, and I have no money to purchase it. Can’t I not do this order?" However, it was accused by the "teacher" as an "unscrupulous merchant". "How can you make a phone call without an area code? How much money you prepare, just say in advance, you don’t say … you can’t solve it in violation of the regulations, just say that you have been cheated. "

At this point, Yang Liang just woke up, he is met "kill pig plate". Therefore, I immediately entrusted my domestic friends to call the police.

The public security bureau ran back and forth several times, but I still don’t know who cheated.

Is the Lelong shop where more than 30 sellers have settled in Malaysia?

The reporter called Lelong many times, but as of press time, he did not get a reply. "Lelong is a relatively old e-commerce platform in our country." Su Yanlu, Acting President of China Silk Road Entrepreneurs Association, told reporters that although the company address displayed on the website page of Lelong shop is the same as Lelong’s, there is no registration number required by the local government, and the logo of the two websites are different.

"I cried and begged my mother to trust me and lend me money to do cross-border e-commerce. As a result, I was cheated by nearly 750,000 yuan." After running back and forth several times in the Public Security Bureau, Liu Yun still doesn’t even know who he was cheated by. Another seller, Luo Qian, also smiled bitterly at the reporter: "When I went to the police station to report the case, I was asked the name of the fraudster or company."

No one knows the company information behind Lelong shop, and dozens of sellers also make personal calls to Youhuo. com, and the account number is different every time.

During the interview, almost all sellers mentioned to reporters that online stores sometimes can’t be opened, so they can only contact the "teacher" and use the re-sent website to enter. In this regard, the reporter asked the IT staff, and analyzed the Lelong shop and Youhuo.com mentioned by the seller by technical means, and found that the IP addresses of these two websites would "move" from time to time, but only in Tokyo and Hong Kong, China. "From the analysis results, the high probability is that the same company is operating, and the production price of such websites is low, and one can be made for several hundred yuan."

"The’ teacher’ said that our website is a sub-website of Lelong, which is aimed at China sellers and the company is in Hongkong." The seller, Li Lu, provided several videos to the reporter. After the store was frozen, she found a friend in Hong Kong and asked him to help to ask about the situation at the scene. According to the video recorded by his friend, there is no company related to Lelong shop in the office building where the address is located.

As a result, when the above-mentioned dozens of sellers realized that they were "cheated", they suddenly found out that no one even knew the "complaint" when they consulted a lawyer or reported the case to the police.

An e-commerce industry veteran told reporters that these dozens of sellers may encounter "chain scams", not only overseas stores are fake, but even the purchase website is fake, and there is no so-called overseas buyer at all.

According to the addresses and telephone numbers of overseas buyers provided by several sellers, the reporter called buyers in new york, London and other places for verification, but none of them could be connected, most of which were empty or wrong.

Wearing a cross-border e-commerce coat, online fraud

Before the "reverse Haitao" became popular, many China merchants had been "panning for gold" on platforms such as Amazon and Shrimp Skin. Compared with the capital investment and process of opening stores on these large platforms, criminals are aiming at the psychology that businesses want to try simply.

"This incident is a cross-border e-commerce cloak and online fraud." A veteran of the cross-border e-commerce industry analyzed that Lelong shop and websites with goods are located overseas or are fraudulent, which may make it difficult to implement supervision in China.

"Using overseas servers and virtual IP addresses to carry out illegal activities is a relatively high incidence in recent years, which undoubtedly increases the difficulty and cost of victims’ rights protection, and also increases obstacles and challenges for police investigation." Chen Zixing, a lawyer of Beijing Anbo (Chengdu) Law Firm, said in an interview that although he had been exposed to many cross-border e-commerce disputes, he encountered a case of "chain scam" for the first time.

Chen Zixing believes: "The incident has been suspected of a criminal offence, but it is difficult for the deceived seller to find out and confirm the subject identity and contact address of Lenglong shop by personal strength."

The reporter learned that in desperation, most sellers have used the search platform when searching for "cross-border e-commerce" as the defendant’s main body to report the case to the police.

"If the search platform pushes the relevant links and platforms of lenglong shop as advertisements, it may be recognized as an advertisement publisher. According to the relevant provisions of the Advertising Law, if false advertisements are published to deceive and mislead consumers and damage the legitimate rights and interests of consumers who purchase goods or receive services, advertisers shall bear civil liability according to law. " At the same time, Chen Zixing stressed that if an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, consumers can ask the advertising agent or publisher to pay compensation in advance.

In Chen Zixing’s view, the main problems faced by cross-border e-commerce victims in taking civil judicial channels are: First, it is difficult to determine the identity information of the defendant; Second, it is difficult to deliver judicial documents, and most cross-border e-commerce perpetrators are not in China; Third, it is difficult to implement and collect money. Even if the judgment is successful, there may be no property available for execution.

According to Chen Zixing, there are two main ways to relieve victims’ rights. First, the seller provides the information of the co-payee to the police and reports the case, and the police investigate and recover the money; The second is to take the payee as the defendant and bring a civil lawsuit to the court with jurisdiction to demand the payee to return the money.

Reporter’s Note: The space for cross-border e-commerce to create wealth is far beyond imagination, but it also has many traps.

As a factory in the world, cross-border sellers in China are the targets of major e-commerce platforms.

Relevant data show that in the past five years, the scale of cross-border e-commerce in China has increased nearly 10 times. In 2021, the import and export scale of cross-border e-commerce in China reached 1.92 trillion yuan. The report "Digital Platform Helps SMEs Participate in Global Supply Chain Competition" predicts that by 2025, the B2B market of cross-border e-commerce in China will reach 13.9 trillion yuan.

"As a new Nugget track, cross-border e-commerce has far more room for wealth creation and development than we imagined, but what we see is often only the winners. After people outside the industry actively or passively heard these success stories, they began to understand cross-border e-commerce, but they did not form a complete cognitive system and discrimination ability for cross-border e-commerce." Yao Zhengyi, secretary general of Chengdu cross-border electronic commerce Association, said in an interview.

"When the cross-border sea became a big market, it was also targeted by scammers." Li Chengdong, the founder of Dolphin Think Tank E-commerce, pointed out to the reporter that "doing cross-border e-commerce needs special caution. Sellers are lucky enough to believe that nothing needs to be invested, as long as they open a store, they can make money. "

The reporter learned through a large number of interviews that among dozens of deceived sellers, some people were attracted by gimmicks such as the operation of the marketing number of the "cross-border e-commerce" course on the short video platform. However, after entering, I encountered a fancy scam, and all the shops I opened ended in being frozen.

The seller Liu Li brushed a short video of cross-border e-commerce and came up with the idea of opening a store. After investing tens of thousands of yuan, the particles were not collected; Tian Honghua in Beijing paid nearly 30,000 yuan to find someone to operate on his behalf, and the other party ignored the "freezing" of his store after receiving the money …

There are no quick channels and rules for making money in any industry. Yao Zhengyi suggested that businesses that want to set foot in the cross-border e-commerce industry need to learn through formal channels to avoid falling into traps such as zero supply and fake shops.

As a consumer, the reporter learned from a number of cross-border e-commerce agency companies in the market that the "cooperation package" ranged from several thousand yuan to nearly 50,000 yuan, and promised tens of thousands of dollars a month to the agency stores.

"Last year, many colleagues disappeared." Xiao Le, who has been doing cross-border e-commerce operations for nearly three years, told reporters that the situation is very good, but the market is chaotic. "Those who are irresponsible and play routines will lose trust, and few can persist."

"China enterprises now need to go global. However, the real industry and brand going out to sea require enterprises to establish their own core teams, constantly explore and link resources from all parties to form a complete industry knowledge system. " Yao Zhengyi appealed that in order to make the cross-border e-commerce industry develop more orderly and efficiently, lawyers, scholars and other professionals who have studied the cross-border e-commerce industry can discuss the formation of some rules and mechanisms to avoid new online fraud incidents under the guise of cross-border e-commerce.

(In the article, sellers such as Li Yun, Yang Liang, Yu Wei, Luo Qian, Tian Hong, Li Lu, Liu Li and cross-border e-commerce practitioner Xiao Le are pseudonyms).

　　[literature and art watching tide]

　　editorial comment/note

　　Promoting the creative transformation and innovative development of Chinese excellent traditional culture, better constructing China spirit, China value and Chinese strength, and providing spiritual guidance for the people are the requirements put forward in the report of the 19th National Congress for the whole party to deeply understand and implement the spiritual essence and rich connotation of Socialism with Chinese characteristics Thought in the new era. As for TV variety shows, in recent years, under the policy control of the State Administration of Press, Publication, Radio, Film and Television with the development direction of "commonweal, culture and originality", the number of entertainment programs with copyright such as singing and talent shows has been greatly reduced, and the proportion of cultural independent original programs with China characteristics has been increasing day by day. It has become a common practice to promote the transformation and development of excellent traditional culture in the form of images, which has made a useful demonstration in the cultural field.

　　In the spring of 2017, the second season of the Chinese Poetry Conference, the Reader and other cultural programs were launched one after another, and the screens were popular, which not only attracted high ratings and attention, but also won rave reviews from the audience. Many industry experts came to the conclusion that "the spring of cultural programs has arrived". As a result, major TV stations and producers have boarded the development express train "bound for spring" and launched works such as I am an orator, Chinese characters, traveling thousands of miles, Chinese restaurant and Chinese series. At the same time, the popularity of cultural programs is also rising. The first stage of the network variety "The Speaker" has a total broadcast volume of 590 million; Hunan Satellite TV’s "Chinese Restaurant" has been the number one viewing champion for 11 consecutive issues, and the cumulative network broadcast volume has exceeded 2.6 billion; The first program of "Cheer for China" by Oriental TV reached an average audience rating of 0.74% in 35 cities nationwide, with 128 million TV viewers, setting a national audience rating record for traditional Chinese opera and cultural programs in the past three years … … To explore the reasons for the recent popularity of cultural programs and the ratings of Qi Fei, the main reason lies in the creators’ continuous transformation and upgrading to adapt to the changes in the market environment on the basis of cultivating the fertile soil of traditional cultural resources, so that the quality of works is steadily improved, and generate is full of vitality.

　　Creative innovation "deeply cultivates and broadens" traditional culture

　　For a long time in the past, the phenomenon of serious homogenization of cultural programs in China has been criticized by the industry. After the quiz show "Lucky 52" and "Happy Dictionary" became popular on the screen, a number of works with similar forms swarmed in. When "Lecture Room" was a smash hit, similar "lecture" programs rushed to the beach market … … The cluster broadcast of the same type of programs not only makes the audience feel aesthetic fatigue, but also makes the creation fall into a narrow lane of thinking. Happily, this problem has been significantly improved in the past two years. Cultural programs have achieved breakthroughs in the expansion of theme styles, the excavation of cultural connotations and the innovation of production concepts, and gradually entered the 2.0 era.

　　China’s traditional culture not only contains many outstanding core ideas and concepts, such as caring, honesty and justice, but also contains rich and complex ancient myths, classic ancient books and literary works. These classic cultural treasures, which often appear in textbooks and books, are like spring snow, giving people a feeling of "high cold", which inevitably makes TV audiences who mainly appeal to entertainment, release pressure and enrich their spare time feel dull and obscure. In order to make the program grounded and popular, the creators try to use all kinds of trendy and fashionable expressions and image languages that young people can understand. For example, The Book of Poetry by Oriental TV breaks through the inherent competition form of general educational culture programs, takes "Poetry into the homes of ordinary people" as the core idea, and pays attention to the flexible use of poetry in life; Anhui tv’s folk song competition program "China in My Ear" not only reproduces the classic melody of traditional folk songs to awaken the national memory infiltrated in the blood of Chinese people, but also innovatively incorporates modern elements, presenting popular style "Under the Silver Moonlight" and rock singing "I Love You, Snow in the North of Saibei" to show the enterprising spirit of young singers.

　　From learning Chinese characters together, reciting poems, busy dictation and holding competitions, to promoting reading, paying attention to folk songs, focusing on food and propagating family style, cultural programs have also jumped out of the old pattern that it is difficult to have new ideas, and are no longer confined to the competitions of poems and songs, but have opened up many humanistic themes focusing on urban scenery, food, opera and other fields. "Charming China City" by CCTV Financial Channel turned its creative vision to urban culture, and adopted a two-pronged model of "culture+tourism" to dig deep into the rich connotation and unique charm of the city. The Chinese Restaurant, which was recently broadcasted on Hunan Satellite TV, takes the story of Chinese opening a Chinese restaurant in a foreign country as the framework, which runs through the clues of spreading Chinese food culture and shows the confidence and tolerance of China’s traditional food culture.

　　Sincere feelings make the program "high but not cold"

　　High-value programs should not only temporarily attract the audience’s attention with novel forms, but also make them watch, think positively and discuss enthusiastically, infect and inspire people and guide the way forward. Therefore, while thinking about how to improve the expression form of the program, producers try to realize the transmission of "internal" value through this "external" change. Dong Qing, the producer of The Reader, said: "We construct the reader’s personal life experience through conversation. When the speaker and the listener have the same mind and the emotion reaches a certain saturation, the text comes out with the trend. The guests were restored to the appearance of sincere readers on the stage, at ‘ I want to read ’ Not ‘ I can read ’ In the active expression of, complete ‘ Asking about life in the name of literature ’ The mission. "

　　In the case that the trend of variety show "fighting for star lineup" has been widely criticized by the industry, many creators of cultural programs do the opposite, emphasizing "civilian consciousness" and paying attention to the interaction between their works and people from all walks of life. As a result, more and more topics are concerned about the fate and feelings of ordinary people and reflect the great practice of people’s production and life, making cultural programs more zeitgeist and practical significance. For example, Hunan Satellite TV’s "A Thousand Miles of Children" uses documentary shooting, interviews with people and other methods to visually and vividly present the family letters and the ordinary stories between parents and children behind them, showing the good family style of ordinary people. In "I am an orator" by Beijing Satellite TV, ordinary people from different educational backgrounds, different regions and different industries tell their life experiences in front of the audience: the courier still does not give up his dream after hard work, the soldier excitedly tells his mission, the Harvard girl tells us with personal experience that "the country is strong and the teenager is strong", and the network anchor is named "Shoumai" … … The presentation of these "amateurs" diverse attitudes towards life can not only help different audiences to find the content that is in line with their own ideas, thus generating emotional resonance, but also demonstrate the upward attitude towards life and deep feelings of home and country in contemporary Chinese.

　　A variety of paths make excellent culture "spread properly"

　　Internet instant messaging, two-way interaction, mass storage and other characteristics bring not only the optimization and upgrading of content production and the change of audience interaction mode, but also the expansion of communication pattern, the increase of communication channels and the change of communication mode to TV programs. In this case of drastic changes in the communication ecology, producers should keep pace with the times and actively adjust their propaganda ideas in order to obtain a wider audience and a stronger audience stickiness, and realize the geometric expansion of the influence and communication power of cultural programs through "two micro-ends" propaganda matrix, network synchronous live broadcast and other ways.

　　Zhejiang Satellite TV’s "Chinese Characters" has produced several short video programs "Test Your Word", and each video has tens of millions of clicks and forwards; "Cheering China" pushed the talent performance of "cheering people" to major social platforms in the form of video, which quickly attracted the attention of netizens. Many producers have grasped the characteristics of fragmentation, mobility, event and socialization of new media, and spread program information such as stories, quotations and cartoon images of participating guests to online communities, amplifying their news value and forming a "cultural phenomenon".

　　In the era of media convergence, cultural programs should also learn to integrate the resources of big screen and small screen, open up the two lines of online and offline, and build a communication framework of all-media interaction. "The Speaker" pioneered the platform mobile live broadcast. The bus of the program group was broadcast live in five cities across the country. Players can wave to get on the bus at any time, and the winners stay and the losers get off, which greatly improved the public participation. "Cheer for China" cooperated with the "Everyday P Picture" APP to launch the "Drama Face Changing" activity, which received 2.4 million reposts in four days. These innovative methods not only make the existing cultural programs go to the public, but also incite the market demand for more high-quality programs with cultural nourishment and value resonance functions, and realize the creative transformation and innovative development of Chinese excellent traditional culture.

　　 (Author: Kang Weiwei)

　　CCTV News:On the afternoon of December 13th, the State Council Joint Defense and Control Mechanism held a press conference. A reporter asked, some elderly people wanted to be vaccinated before, but they were assessed as inconsistent due to basic diseases and other reasons. Does this mean that they have not been vaccinated against COVID-19?

　　Wang Huaqing, chief expert of immunization program of China CDC, responded that if there is a serious allergic reaction after vaccination, this kind of vaccine can’t be vaccinated again in the future, and most other situations belong to a slow vaccination scenario. In the early stage, because of the basic diseases, we assessed that it was impossible to vaccinate, and most of this situation belonged to delayed inoculation.

　　He said that if this elderly person has a basic disease, he is in the early stage of attack, he is in a stable stage after a period of treatment, or he can’t be vaccinated because of special treatment. When the special treatment is over, these people can consider vaccination, especially in the current situation where the epidemic intensity is relatively large and there are many sources of infection, these people can be vaccinated again after re-evaluation and permission. The elderly should be well protected before they are vaccinated, and this kind of protection is also needed in the later period. If he enters the stable period of the disease and after the special treatment, it is recommended to vaccinate as soon as possible if he meets the conditions.

　　Beijing, April 11 (Xinhua) Recently, a news about "super fungi" triggered a heated discussion in society. The Beijing Municipal Center for Disease Control and Prevention announced today that the "super fungus" is Candida auricula, which can cause serious infection in hospitalized cases. Healthy people are usually not infected with Candida auricula, which poses a low health threat to the general public.

　　Beijing CDC pointed out that the so-called "super fungus", named Candida auris, is a fungus that can cause serious infection in hospitalized cases. The data show that Candida auricula was discovered only in recent years and was first discovered in Japan in 2009. Through the retrospective detection of stored candida, it first appeared in South Korea in 1996.

　　According to statistics: At present, there are reports of cases of Candida auricula infection on all continents. As of February 28, 2019, there were 587 confirmed cases in the United States. There have been a few cases reported in China.

　　According to the Beijing CDC, because healthy people are usually not infected with Candida auricula, Candida auricula poses a low health threat to the general public, and the public need not panic or take special preventive measures.

　　Who is susceptible to Candida auricula infection? What are the main hazards?

　　Candida auricula can not only cause symptomatic infection, but also be carried in the body without symptoms. Candida auricula infection mainly involves hospitalized cases, and the high-risk population is patients with severe chronic basic diseases or immunosuppression (such as diabetes, chronic kidney disease, HIV infection, tumor, etc.); Newborns, patients with intubation or indwelling catheter, surgical patients and patients who use broad-spectrum antibiotics or antifungal drugs can also be infected. Healthy people usually don’t get candida auricula. The symptoms caused by Candida auricula depend on the location of infection, including bloodstream infection, wound infection and ear infection. Among them, bloodstream infection is the most serious, and the mortality rate can reach 30-40%.

　　What are the main treatments for this fungus at present?

　　At present, the fungus is mainly resistant to fluconazole, but the resistance to other antifungal drugs varies among different strains. At present, there are strains resistant to three main antifungal drugs. Most cases of Candida auricula infection can be treated with echinocandin antifungal agents, and cases of multi-drug resistant Candida auricula infection can be treated with high-dose and multi-antifungal agents.

　　Recently, Jin Peng, a graduate of Anqing Normal University in 2012, reported that Zhao Jingchun, an associate professor at the School of Humanities and Media of zunyi normal University, had plagiarized his undergraduate thesis in the article "On the Criticality of Liu Zhenyun’s Officialdom Novels" published publicly in 2013.

　　"My graduation thesis is more than 10,000 words, which was written under the guidance of many teachers." Jin Peng said that the article published by the other party is exactly the same as his own paper, and even the title and secondary title have not been changed. "My paper has not been published, and it may have been leaked when it was transmitted between classmates."

　　Later, according to China Youth Daily, Zhao Jingchun admitted to plagiarizing the paper, and said that he was lucky enough to buy it from an intermediary for 3,000 yuan. After receiving the paper, he did not make any changes and directly transferred to Journal of zunyi normal University.

　　The school also set up an investigation team and found that Zhao Jingchun’s encroachment on other people’s academic achievements was true and the circumstances of academic misconduct were more serious. Luo Liangjin, director of the school’s propaganda department, told the Beijing News reporter that the school made a decision: dismissing Associate Professor Zhao Jingchun; Announce the withdrawal of the paper, and announce the cancellation in the newspaper; Terminate and cancel all kinds of scientific research projects undertaken by it, and cancel its project application qualification within two years.

　　Previously, this paper appeared on Zhao Jingchun’s list of higher education titles in 2013. A few months later, Zhao Jingchun was hired as an associate professor from a lecturer. Luo Liangjin explained that because this is an undergraduate graduation thesis, it was not published publicly, and it was really not available when the journal system was audited.

　　The Beijing News reporter found that there are many writing agencies for papers, and according to the other party’s academic qualifications, topics, publishing platforms and other "offers", some of them received 700 yuan in thousands of words. And many companies provide one-stop service for writing and sending.

　　In the sale of papers, many paper writing agencies claim that originality is guaranteed. In this regard, experts said that most papers produced by writing agencies are not original. Once found out, buyers will face relevant penalties, but it is difficult for agencies and individuals to hold them accountable.

　　■ Dialogue

　　Jin Peng, the original author of the exclusive dialogue paper of the Beijing News reporter:

　　Don’t kill the other person with a stick.

　　Beijing News: How do you want to check the 2012 papers online?

　　Jin Peng: On the morning of August 3rd, a colleague in the office said that he would publish a paper and asked me for advice. I casually searched online and found that both HowNet and Wanfang System had this article, and the signature was not mine. I immediately clicked in to check the contents and found almost the same.

　　Beijing News: How did you feel at that time?

　　Jin Peng: Very angry. Because I like writing very much at ordinary times, I saw that the article was stolen and wanted to know what was going on.

　　Beijing News: How to release the report information?

　　Jin Peng: I described the process of paper creation on my WeChat account. At that time, I really worked hard and cherished this achievement. I hope that in this way, the plagiarists will take the initiative to find me and give an explanation.

　　Beijing News: How was the paper leaked? Did you ever think about publishing it?

　　Jin Peng: At the time of graduation, some younger brothers and sisters wanted to learn from them, so I sent them the electronic version of my thesis, which may have leaked out and ended up in the hands of an intermediary.

　　I had planned to take the academic road before, but I didn’t pass the exam in English. At the end of April, I was busy looking for a job and taking various exams. I thought about publishing a paper, but I gave up considering that it was difficult for undergraduates to publish.

　　Beijing News: After the incident, how did the other party explain it?

　　Jin Peng: On August 6th, Mr. Zhao Jingchun called me twice. He sincerely apologized and admitted that it was his mistake. He told me that the agent said that this paper was originally created by someone in the agency. He thought that spending 3000 yuan was equivalent to buying someone else’s copyright, so he didn’t change it much and used it directly. I had no idea that this was an undergraduate thesis.

　　Beijing News: Recently, you issued a public notice saying that you will no longer be held accountable. I hope the school can handle it lightly?

　　Jin Peng: I know that he didn’t intentionally copy my works in full, and zunyi normal University has also set up an investigation team, and the social attention is very high. I think he has been punished as he should, so there is no need to go further.

　　In the past two days, I have seen the school’s punishment for Mr. Zhao, and there are many voices of public condemnation. I believe he has suffered a lot. I have checked his resume and know the hard work of doing academic work. He also mentioned to me that the academic pressure in the first half of 2013 was great, and all the papers submitted did not respond. He may be at the threshold of evaluating his professional title, hoping not to be killed with a stick, and he should be given a chance to correct it.

　　Beijing News: What do you think of the result of handling things?

　　Jin Peng: I think the school’s punishment is quite severe. If you search this article online in the future, it would be better to correct the signature in HowNet, Baidu Library and other places.

　　■ Depth

　　one

　　There is a paper writing agency that "receives 700 words"

　　Zhao Jingchun said that the paper was purchased from an intermediary for 3,000 yuan. Yesterday, the Beijing News reporter searched for "papers to write on behalf of others", and found many agencies to write on behalf of others, such as Star paper net, Worry-Free paper net, First paper net, etc., and the homepage of the website has a dialog box for writing consultation.

　　A staff member surnamed Yu of Star paper net said that it is 1,400 yuan to provide one-stop service for writing and distributing periodical papers. "The writers are all doctoral students in school, ensuring originality and quality."

　　The online consultant of 51 Worry-Free paper net provided a website, which was opened as a "demand sheet for writing on behalf of others", including the title of the paper, expected price, word requirements and many other contents. The other party suggested that after filling in according to the specific requirements, there will be a professional writing teacher to inform the required writing time and price by email.

　　On the homepage of Taobao, the Beijing News reporter typed in the word "paper", and on the right side of the page, a row of online stores marked with the words "high-end customization" and "writing articles for others" appeared.

　　Some businesses are obscure, and the product information of "Integrity Ghost Studio" is classified as "propaganda copy"; There are also businesses openly hawking, and the webpage of the "General Editorial Department of Regular Periodicals Call for Papers" is directly displayed as "Papers published with the title of evaluation. thesis title, a provincial-level national cn periodical, issued articles on medical education, economy and electricity (sic)".

　　Many businesses have said that there is no problem in writing papers. According to the other party’s educational background and topic, the price and completion time are also different.

　　Among the four institutions that were asked to write papers, the price of thousands of words ranged from 150 yuan to 700 yuan. According to the grades of academic journals published by buyers, the writers were divided into three categories: undergraduates, in-service masters, and university teachers. At the same time, they promised to be absolutely original, and later revised until they were published smoothly. In addition, some merchants also provide agency services, with agency prices ranging from 500 yuan to 1000 yuan.

　　2

　　"Market" is not included in the undergraduate thesis.

　　Xiong Bingqi, vice president of the 21st Century Education Research Institute, said that the existence of the industrial chain of ghostwriting papers first comes from the abnormal demand for papers. "China’s colleges and universities require papers for students’ study and for teachers’ assessment and rating."

　　Secondly, China’s universities regard the number of papers published as an important school achievement. When evaluating teachers and students, some schools only require the submission of titles and periodicals of published papers, and do not review the papers themselves at all. This has led some teachers and students who are eager for quick success and instant benefit to take "shortcuts".

　　In the sale of papers, many paper writing agencies claim to ensure the originality and quality of papers. In this regard, a university teacher who asked not to be named said that most of the papers produced by writing agencies are not original. Part of it comes from copying and piecing together, and the other part is to acquire unpublished papers. The acquisition channel may be to take over every link of the paper.

　　The thesis that Zhao Jingchun bought from the agency was finally identified as Jin Peng’s undergraduate thesis. And this paper even appeared on the list of its higher education title evaluation. The school said that because "undergraduate graduation thesis was not published publicly", the journal system could not be queried during the audit.

　　Xiong Bingqi said that at present, the papers of graduate students and doctoral students are uploaded through the academic journal network, but the graduation papers of undergraduates in almost all schools are not included in the academic journal network.

　　He analyzed that the reason may be that academic journals think that the quality of undergraduate papers is not high. But "this provides an opportunity for the paper writing agency. Many writing agencies buy unpublished undergraduate papers at low prices and then resell them to earn the difference. "

　　"Even if the purchased paper is successfully published, it does not mean that it is original." Xiong Bingqi reminded that writing agencies can make full use of the time difference of academic database retrieval to copy papers that have just been published or have passed the defense but have not been entered into the academic database. Such a paper will be exposed sooner or later, even if it escapes the examination of academic journals.

　　three

　　There are penalties for buying papers, and it is difficult for sellers to be held accountable.

　　The Ministry of Education’s Measures for Preventing and Handling Academic Misconduct in Colleges and Universities stipulates that "plagiarism, plagiarism, and embezzlement of other people’s academic achievements" should be regarded as academic misconduct; The Measures for Handling the Falsification of Dissertations also clearly stipulates that if the dissertations are purchased, written by others, plagiarized or forged data, their qualifications for degree application may be cancelled; If a degree has been obtained, the awarding unit may revoke its degree.

　　Zhao Jingchun’s plagiarism was identified as a serious academic misconduct, and he himself was dismissed as an associate professor. However, there are no penalties for the intermediary agencies that provide papers for them.

　　Ren Mengshan, an associate professor at China Communication University, mentioned that although colleges and universities have corresponding punishment measures for students and teachers who plagiarize papers, there is no relevant law in China that explicitly prohibits writing papers for institutions and individuals, and the regulation and management of this piece is still blank.

　　Xiong Bingqi also said that the original "commitment" of writing papers on behalf of others is not reliable. Once the buyer of the paper is exposed to plagiarism, he will be held accountable for academic misconduct, and the responsibility for plagiarism will also be borne by himself. In addition, it is difficult for him to investigate the responsibility of the writing agency for not speaking credit, because such behavior is illegal and not protected by law.

　　Director Liu Changsong of Mu Gong Law Firm believes that writing a thesis on behalf of others is equivalent to taking the test in the exam, and the nature of administrative punishment is the same. This practice undermines the academic affairs system and the examination system, and the competent department should stop and punish it according to the departmental regulations of the Ministry of Education.

　　This edition was written/Beijing News reporter Lei Zhao

The 19th National Congress of the Communist Party of China clearly made an important judgment that "Socialism with Chinese characteristics has entered a new era", and made a new summary of the changes in the main social contradictions in our country in the new era-"The main social contradictions in our country have been transformed into the contradictions between the people’s growing needs for a better life and the unbalanced development". This is our party’s new summary of the main social contradictions in Socialism with Chinese characteristics in the new era according to the changes of the times and national conditions. At the same time, it also emphasizes that the basic national conditions that China is still in the primary stage of socialism for a long time have not changed, and China’s international status as the largest developing country in the world has not changed. The whole party should firmly grasp the basic national conditions of the primary stage of socialism and firmly base itself on the greatest reality of the primary stage of socialism.

The Communist Party of China (CPC)’s understanding of the main social contradictions in our country is gradually deepened and continuously developed with the different historical periods and stages of social development in our country. The Party’s correct understanding and grasp of the main social contradictions in China is an important prerequisite for our Party to scientifically judge the national situation and correctly formulate major policies, and it is of great theoretical and practical significance for leading the whole Party and the people of the whole country to promote the development of China’s revolution, construction and reform.

1. The party’s understanding of the main social contradictions during the new-democratic revolution.

After the founding of the Communist Party of China (CPC), China society faced various complicated social contradictions. Since the Opium War, China began to fall into a dark situation of internal troubles and foreign invasion. The imperialist countries carved up their spheres of influence in China, and the feudal landlord class cruelly oppressed the peasants. The bourgeoisie colluded with imperialism, and at the same time, they were intertwined with the feudal landlord class to jointly oppress the working masses, and the mountains and rivers were broken, making the people miserable. In this grim situation, how to correctly understand and grasp the main social contradictions in China and formulate practical policies and measures accordingly? Guided by Marxism, the Communist Party of China (CPC) made a profound understanding and summary of China’s national conditions, especially the main social contradictions. After a long period of exploration, the Communist Party of China (CPC) people, represented by Comrade Mao Zedong, came to the conclusion: "The contradiction between imperialism and the Chinese nation, feudalism and the masses of the people are the main contradictions in modern China society." "The contradiction between imperialism and the Chinese nation is the most important contradiction among all kinds of contradictions." It was based on a correct understanding of the principal contradictions at that time that our Party scientifically formulated the line, principles and policies of the new-democratic revolution in different periods, United and led the people of the whole country through arduous and unremitting struggle, and finally overthrew the three mountains that were pressing on the people of China and won the great victory of the new-democratic revolution.

2. The Party’s understanding of the main social contradictions during the period of socialist transformation and construction.

After the founding of New China, what are the main contradictions in our society? The earliest summary of the main social contradictions in China after the founding of New China was the enlarged meeting of the Political Bureau of the Central Committee held by the CPC Central Committee in Xibaipo from September 8 to 13, 1948, namely the "September Meeting" in the Political Bureau of the Central Committee. In an important speech delivered at this meeting, Mao Zedong pointed out: "After the bourgeois democratic revolution is completed, the main contradiction within China is the contradiction between the proletariat and the bourgeoisie, and the external contradiction is the contradiction with imperialism." Liu Shaoqi also pointed out at this meeting: "In the new democratic economy, the basic contradiction is the contradiction between capitalism (capitalists and rich peasants) and socialism. After the victory of the anti-imperialist and anti-feudal revolution, this is the main contradiction in the new society. " He particularly emphasized: "We should clearly see this contradiction. This struggle between the proletariat and the bourgeoisie is a struggle between socialism and capitalism. " This is the first time that the leaders of our party discussed the main social contradictions in China after the founding of New China.

In the early days of the founding of New China, there were many economic sectors in China. "At that time, the main contradiction in rural areas was the contradiction between feudalism and democracy, not the contradiction between capitalism and socialism, so it took two to three years to implement land reform in rural areas." "After the victory of the new-democratic revolution and the completion of the land system reform in the whole country, the main domestic contradictions have turned into contradictions between the working class and the bourgeoisie, and between the socialist road and the capitalist road." On this basis, our party has formulated the general line of "transition period", that is, to gradually realize the socialist industrialization of the country and the socialist transformation of agriculture, rival industries and capitalist industry and commerce in a fairly long period of time. This task was basically completed by the end of 1956.

With the successful completion of socialist transformation, China society has realized the transformation from a new democratic society to a socialist society. From September 15th to 27th, 1956, the Eighth National Congress of communist party was held in Beijing. The Eighth National Congress of the Communist Party of China correctly analyzed the changes of class relations and major domestic contradictions in China after the socialist transformation was basically completed, and clearly pointed out that after the socialist transformation was basically completed in China, "the major domestic contradiction is already the contradiction between the people’s demand for establishing an advanced industrial country and the reality of a backward agricultural country, and the contradiction between the people’s need for rapid economic and cultural development and the current situation that economic and cultural cannot meet the people’s needs." The essence of this contradiction is the contradiction between the advanced socialist system and the backward social production when the socialist system in China has been established. The solution to this contradiction is to develop social productive forces and implement large-scale economic construction. For the first time, the Eighth National Congress of the Communist Party of China systematically summarized the main social contradictions in China during the period of socialist construction.

On February 27th, 1957, Mao Zedong delivered an important speech on Correctly Handling Contradictions among the People at the 11th (enlarged) meeting of the Supreme State Council, which was revised and supplemented and published in People’s Daily on June 19th of that year. In this important speech, Mao Zedong systematically discussed the Marxist theory of contradiction, pointing out that the basic contradiction in socialist society is still the contradiction between productive forces and relations of production, economic base and superstructure. At the same time, there are two different kinds of social contradictions in socialist society, namely, the contradiction between ourselves and the enemy and the contradictions among the people, which are completely different in nature. The former is antagonistic in nature, so it is necessary to adopt compulsory and dictatorship methods to solve it, while the latter is non-antagonistic, so it can only be democratic and educational. Mao Zedong also proposed that correctly handling contradictions among the people should be the theme of the country’s political life. Generally speaking, our party’s understanding of the main social contradictions in this period is correct and realistic. Later, due to some "Left" tendencies in the Party, the Party’s understanding of the main social contradictions was biased. On October 9, 1957, the Third Plenary Session of the Eighth Central Committee of the Communist Party of China put forward the conclusion that "the contradiction between the proletariat and the bourgeoisie, the contradiction between the socialist road and the capitalist road" is the main contradiction in our society at present; The second meeting of the Eighth National Congress of the Communist Party of China held in May 1958 proposed that before the socialist society was built, the struggle between the proletariat and the bourgeoisie, the struggle between the socialist road and the capitalist road,It has always been the main contradiction within our country. The party’s mistakes in understanding the main contradictions in the socialist period led to a series of major policy and decision-making mistakes of our party and state.

3. The Party’s understanding of major social contradictions during the period of reform, opening up and socialist modernization.

The Third Plenary Session of the Eleventh Central Committee of the Communist Party of China held in 1978 opened a new era of China’s reform, opening up and socialist modernization. On March 30, 1979, at the retreat of the Party’s theoretical work, Deng Xiaoping, the chief architect of reform and opening up, made an important exposition on the basic contradictions and main contradictions in socialist society. He pointed out: "The basic contradictions are still the contradictions between the relations of production and productivity, and the contradictions between the superstructure and the economic base." "As for what is the main contradiction at present, that is, the main problems or central tasks that the whole Party and the people must solve at present, because the Third Plenary Session decided to shift the focus of work to socialist modernization. Our productivity development level is very low, which is far from meeting the needs of the people and the country. This is the main contradiction in our current period, and solving this main contradiction is our central task. "

It is on the basis of the above explanation that the Resolution on Several Historical Issues of the Party since the Founding of the People’s Republic of China, adopted at the Sixth Plenary Session of the Eleventh Central Committee of the Party on June 27th, 1981, fully affirmed the formulation of the Party’s Eighth Congress and further streamlined and refined it: "The main contradiction to be solved in China is the contradiction between the people’s growing material and cultural needs and backward social production. The focus of the work of the party and the state must shift to socialist modernization centered on economic construction, greatly develop social productive forces, and gradually improve people’s material and cultural life on this basis. " This generalization has become an important basis for the party to formulate various lines, principles and policies in the process of reform, opening up and socialist modernization.

4. Socialism with Chinese characteristics entered a new era, the party’s understanding of the main social contradictions.

After long-term efforts, Socialism with Chinese characteristics has entered a new era, which is a new historical orientation for China’s development. Socialism with Chinese characteristics’s entry into a new era indicates that the principal contradiction in our society has also undergone new changes. The 19th National Congress of the Communist Party of China made a new summary of the main social contradictions in China in the new era of Socialism with Chinese characteristics. General Secretary of the Supreme Leader pointed out in the report of the 19th National Congress: "Socialism with Chinese characteristics has entered a new era, and the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development." The report of the 19th National Congress of the Communist Party of China also summarized the reasons for the changes in the main social contradictions in our country: China has stably solved the problem of food and clothing for more than one billion people, achieved a well-off society on the whole, and will soon build a well-off society in an all-round way. People’s needs for a better life are increasingly extensive, which not only puts forward higher requirements for material and cultural life, but also demands for democracy, rule of law, fairness, justice, security and environment are increasing day by day. At the same time, the level of China’s social productive forces has improved significantly on the whole, and the social productive capacity has entered the forefront of the world in many aspects. The more prominent problem is the insufficient development imbalance, which has become the main constraint to meet the people’s growing needs for a better life.

The major social contradiction change in our country is a historic change related to the overall situation of Socialism with Chinese characteristics’s construction. This change requires us to focus on solving the problem of unbalanced and insufficient development on the basis of continuing to promote development and better meet the people’s growing needs in economy, politics, culture, society and ecology. Of course, at the same time, we must also see that the changes in the main contradictions in our society have not changed our judgment on the historical stage of socialism in China, the basic national conditions that China is still in the primary stage of socialism and its international status as the largest developing country in the world has not changed.

In a word, the Communist Party of China (CPC)’s understanding of the principal social contradictions in our country keeps pace with the times with the development of the times and the specific changes of China’s national conditions. The process of deepening the Party’s understanding of the principal social contradictions in our country marks that our Party’s understanding of the laws governing the development of human society and socialist construction has reached a new level, which is the new development of Marxist theory of contradictions and the new development of Marxism in China.

(Author: Han Zhenfeng, Dean of the School of Marxism of Beijing Jiaotong University, and researcher of Socialism with Chinese characteristics Thought Research Center of Beijing Supreme Leader in New Era; This article is the result of the special task of the Ministry of Education to study and explain the spirit of the 19th National Congress of the Communist Party of China)

　　Our reporter Wang Meng photo

　　On August 15, 2017, the first new retail store in Hangzhou opened. In this store, customers can not only buy food directly, but also experience the convenience brought by artificial intelligence supermarkets such as robot cooking and unmanned cashier. The picture shows customers watching the chef cooking with robots.

　　Photo by Long Wei (People’s Vision)

　　On September 27, 2017, at the first unmanned shops and convenience stores exhibition in China, brand unmanned shops, self-service vending systems and related equipment and technology suppliers appeared together. The picture shows an unmanned micro-supermarket.

　　Wang Gangshe (People’s Vision)

　　Choose the goods you like, put them at the checkout counter, and you can automatically identify the product information and consumption amount. You can complete the payment by scanning the QR code on the screen. In an unmanned shop in Dongcheng District, Beijing, an intelligent cash register attracted many people’s attention. Don’t underestimate this cash register, which is less than one square meter. By analyzing the data, it can provide consumers with consumption information and bring more experiences to consumers.

　　With the continuous application and maturity of new technologies, the combination of offline physical stores and online merchants is increasingly close, and new retail is giving birth to new consumption formats, bringing a warm wind to the innovation and development of China.

　　Retail enters the intelligent age.

　　In 2016, "unmanned retail" was rarely heard. Some people even thought it was a fantasy, but Ren Feixiang, the founder of Beijing Zhuoweizhi Technology Co., Ltd., was very optimistic about this prospect and devoted himself to it. It was Ren Feixiang’s entrepreneurial team that made the "smart cash register" mentioned at the beginning of the article. In October 2016, Ma Yun, Chairman of the Board of Directors of Alibaba Group, put forward the term "new retail" for the first time. Since then, "new retail" has come.

　　According to the report of Ali Research Institute, new retail is a data-driven pan-retail form centered on consumer experience, and it can also be considered that new retail is a change proposed with the upgrading of consumption forms. New retail uses the power of technology and data to improve users’ offline buying experience and change traditional consumption patterns. Some people suggest that new retail is to "digitize" retail.

　　In this context, Ali New Retail, JD.COM Unbounded Retail, Suning Smart Retail and other models have appeared one after another, and explored different consumption forms in different fields. Sending fresh food home in half an hour, eating seafood in supermarkets and small unmanned convenience stores, new retail is becoming the "main force" of consumption upgrading, and the market’s understanding of new retail is gradually clear.

　　"There are 25% in China’s retail industry & mdash; 35% is wasted on inventory. In the new retail, using big data to accurately match the demand group and the right goods can achieve the purpose of destocking. " Lin Lipeng, a partner of Beijing Zhuoweizhi Technology Co., Ltd., believes that in recent years, the general trend of domestic consumption upgrading is bound to promote retail upgrading. On the other hand, with the end of the online traffic dividend in the Internet, especially in the mobile Internet field, the physical retail industry has also gained new vitality.

　　Bian Nong, vice president of Suning Retail Group, is also optimistic about the transformation and upgrading of the retail industry. He believes that under the wave of smart retail, China FMCG industry will usher in the biggest period of transformation and pattern reshaping, and a "smart FMCG" revolution is coming. Shen Bowei, the founder of the Magic Box, believes that the core of the new retail is to make user portraits through accurate data analysis, judge user preferences and needs, and build different sales scenarios for different needs of users.

　　"After three changes in department stores, chain stores and supermarkets, the retail industry is experiencing the fourth revolution, which will bring human beings into intelligent commercial times." Ren Feixiang said.

　　Give birth to new consumption formats

　　"E-commerce" represented by Alibaba and JD.COM Mall has changed people’s consumption habits. Online travel represented by Ctrip and Qunar has changed people’s travel modes. The Internet and big data have become the most important tools for industrial upgrading. Behind the "new retail" is the support of big data and cloud platform. With the development of big data applications, smart retail, mobile payment and logistics networks, online and offline integration and win-win are giving birth to new consumption formats and new models.

　　Mangrove is a tourism brand under Jindian Group. By building a cloud platform, mangrove has achieved industrial upgrading from traditional tourist hotels to leisure shopping. Relying on the strong passenger flow of the mangrove leisure complex and the platform it is building, the new retail of mangroves is also natural.

　　"The essence of vacation is lifestyle consumption. To do holiday travel, you must be a supplier of lifestyle content." Zhang Baoquan, the founder of the mangrove brand and co-chairman of the board of directors of Jindian Group, believes that the combination of offline experience and online transaction, relying on the heavy assets holiday project of mangrove, will create a new retail empire in the future.

　　Nowadays, in the fields of tourism, real estate and commerce, with the real landing of new retail and the transformation of consumer terminals, this new format is giving birth to new consumption formats and bringing a warm wind to the innovation and development of China.

　　Liang Meifen, vice president of Chongbang Group, said that after the introduction of new retail enterprises in physical real estate, 3,000 to 4,000 new members with young consumers as the main body were added every month, and the annual turnover increased by about 10%; According to Huang Zhenwang, general manager of Beijing Cuiwei Department Store Dacheng Road Store, the passenger flow of commercial buildings has doubled from the data of six months after the introduction of new retail formats.

　　The online and offline integration model of new retail is also boosting the attractiveness of the physical retail industry. Gao Feng, a spokesperson for the Ministry of Commerce, said at the press conference at the beginning of the year that in 2018, under the influence of factors such as the continuous improvement of the macroeconomic situation and the acceleration of the application of modern information technology, the innovation and transformation of retail enterprises will continue to escalate, and the trend of physical retail recovery will continue to increase.

　　Pay equal attention to data protection and mining

　　In the operation of new retail stores, in many cases, stores recommend consumers to pay by mobile, which has the intention of accumulating data behind it. By collecting the consumption data of the residents in the communities around the store, we can make big data prediction and determine production by sales. In the future, each new retail store will be able to achieve a "thousands of faces" operation mode to meet the differentiated needs of consumers in different regions.

　　Although big data can solve many problems, there are also many hidden dangers. According to a survey conducted by China Youth Daily, more than 60% of consumers are allowed to share their personal information with third parties by default in mobile applications. In the face of data, people become more and more "transparent", and personal privacy such as location, consumption habits, physiological identification data and even genetic information may be in the hands of others. When all consumer behaviors become traceable big data, how to protect consumers’ privacy?

　　According to Lei Yu, a senior engineer of Beijing Zhuoweizhi Technology Co., Ltd., to analyze data, we have to bind data with people. At present, data leakage is generally caused by human factors. To this end, he suggested that as a practitioner, in addition to protecting users’ private data on the technical level, they should also explain the use of user information, and strictly require themselves not to disclose secrets on their own initiative in terms of company values.

　　According to Zhang Yiteng, a lawyer of Fujian Yingkun Law Firm, the protection of users’ big data in China can be found in many different legal texts. At present, the rapid development of the Internet is not conducive to the development of the industry and the protection of personal privacy. In this regard, experts believe that while developing big data, we should strengthen data protection, regulate data use through legislation, and maximize the potential of big data on the premise of protecting individual rights and interests.

　　Remodeling and upgrading retail industry

　　On April 2, Alibaba Group, Ant Financial Group and Hungry announced that Alibaba had signed an acquisition agreement, which will jointly acquire Hungry with Ant Financial for 9.5 billion US dollars.

　　According to industry analysts, this is another major breakthrough in Alibaba’s new retail strategy, which means that the new Internet retail strategy has formed a complete closed loop in local life services, which will further affect and change urban life.

　　How will new retail define the future of business? Experts believe that in the future, new retail will change the way of commodity circulation and rebuild China’s data-centric consumption pattern. "Now the new retail is to combine online traffic with offline entities to share people’s traffic". Wang Yongping, secretary general of China Commercial Real Estate Alliance, said that in the next step, new retail will eventually move towards the essence of commerce, and use big data at the consumer end to guide production, so as to find the transformation direction of consumer goods manufacturing in consumption upgrading.

　　Take the hot unmanned shop in 2017 as an example. It used to be mainly small convenience stores. Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, predicts that with the more and more extensive application of innovative technologies such as smart payment and smart logistics, there may be some new explorations in 2018, such as extending and forming a large-scale "unmanned supermarket" with "people+no one".

　　And this is also the development opportunity that Ren Feixiang’s entrepreneurial team values. "Digitalization capability has become the third core capability besides the service capability of commodities." Lin Lipeng told reporters, "The future is the digital age. Whether it is a small convenience store or a large supermarket chain, data assets are the most important."

　　Ren Feixiang believes that we should adhere to the rapid iteration, practice, trial and error and upgrade of software and hardware products and operations. "New retail is valuable and meaningful as long as it can bring merchants higher operating efficiency and lower operating costs and bring consumers a better, faster and more realistic shopping experience. In the long run, new retail should open up online and offline consumption data, commodity data and credit data, and build a new social credit system under the combination of many factors to reshape and upgrade the retail industry. " Ren Feixiang said.

　　On April 20 and 21, this newspaper reported the sudden increase in the sale of foreign license plates in the suburbs. The Beijing Youth Daily reporter found through interviews that the "Beijing Traffic Police" APP was launched at the end of May last year, and the Beijing Pass can be processed online. This original intention is to facilitate the people, but it has become a gimmick for many 4S shops to handle foreign license plates and sell cars at high prices. "The Beijing Pass is directly handled online, and there are no restrictions on foreign licenses except during peak hours and some main roads." Some auto 4S shop salespeople admit that since they went to Beijing Securities Network last year, there have been many local people who can’t shake the number to run Hebei licenses and other foreign licenses. Some 4S stores even promised to help get foreign licenses, and the agency price ranged from thousands to tens of thousands.

　　There are fewer obstacles to the long-term use of foreign licenses by the network office in Beijing

　　In the previous interview, the reporter of Beiqing Daily learned that there were a lot of local car owners who bought vehicles with foreign licenses in recent years. Among them, the Beijing Pass can be processed online from May last year, so that some locals who can’t shake the Beijing number plate will settle for the second best and start to consider buying foreign number plates.

　　Ms. Shi, a local who opened a license in Hebei, told the reporter of Beiqing Daily that in the past, when driving a foreign license car, she had to go to the checkpoint at the junction of Beijing, Tianjin and Hebei to apply for a Beijing permit. Later, the validity period of the Beijing permit became 7 days. If the tail number was restricted, it was even necessary to take a bus to apply for a Beijing permit. If the permanent residents in Beijing drive foreign cars for a long time, the maneuverability is getting smaller and smaller.

　　However, since May 26 last year, the "Beijing Traffic Police" mobile APP has been put into trial operation, and the Beijing Pass can be handled directly on the APP. According to reports, more than 300,000 users downloaded it on the day of launch, and successfully handled 17,800 Beijing-based certificates, and handled 250,000 only one week after launch.

　　This original intention is to facilitate the people, and also let Ms. Shi, who has been unable to shake the number for a long time, see the feasibility of using the foreign number plate for a long time in Beijing. "It is really convenient to apply for the Beijing Pass now. You can click on it directly with your mobile phone." Ms. Shi told the reporter of Beiqing Daily that her current Hebei license car, as long as it is not in the morning and evening rush hours, does not go to Chang ‘an Street and the Second Ring Road, and it is used as a car in Beijing at ordinary times, and there is no obstacle at all.

　　4S stores seize business opportunities to encourage local people to buy foreign licenses.

　　The convenience of online access to Beijing permits also allows some 4S stores to see business opportunities. Some 4S shops even use this as a gimmick to help and even encourage local people to buy vehicles with foreign number plates.

　　Last year, the "Beijing Pass" can be handled and operated through the APP, which is much more convenient than before. As a result, it is more convenient for car owners with foreign licenses to drive in Beijing. A staff member of a domestic brand store said that since he entered the Beijing Securities Network Office last year, there have indeed been more car owners who have applied for Hebei licenses and other foreign licenses. He just helped a customer to apply for a Hebei license these days. "There are a lot of Hebei licenses running on Beijing Road now, and it is also very convenient to enter Beijing. It is also convenient to drive by yourself, but there are some restrictions during the peak period." He will also advise customers who need it to do it as soon as possible if they want to do it, because with the coordinated development of Beijing-Tianjin-Hebei, next to Beijing, "the license plate is so valuable, it will definitely not always be open to buy it. It is possible that relevant policies will be issued, and it will be difficult to get up at that time. Now many customers in Hebei are also rushing to buy a car, because if the policy is really out, the existing license will appreciate. "

　　During the interview, a staff member of a German brand 4S shop also told the reporter of Beiqing Daily that it would take about ten days to help run the Langfang license for 11,000 yuan, which can be delivered together with the new car. "Last year as long as three or five thousand can do a good job. Nowadays, many people have gone to buy foreign licenses. Recently, the management has been stricter, especially in the surrounding areas of Beijing, especially those with Beijing hukou. It may become more and more difficult to apply for foreign licenses in the future. "

　　A salesperson can get a foreign number plate for a week by acting as a residence permit.

　　The staff of a 4S shop of a domestic brand said that if you want to get a Langfang license, you need to hold a local residence permit before you can get it. If citizens work and live in Beijing, it is naturally difficult to hold a Langfang residence permit, so it is not difficult to handle it. They can help to get a foreign license. After I pick up the car, they are responsible for completing the whole process, including applying for a residence permit. After completion, they will inform me to drive to the place where I want to get a license, check the car and get a license. It takes about a week from picking up the car to completing it. In terms of licenses, licenses in Shandong and Inner Mongolia were relatively easy to handle in the past, but now I don’t know if they can be handled. Now there are more licenses for Hebei, which may be close to Beijing, so it is more convenient to handle. In terms of price, for example, he said that it costs 5,000 yuan to run a license in Shijiazhuang and 8,000 yuan to run a license in Baoding. He concluded that "the closer to Beijing, the more difficult it is, so it is more expensive". In terms of price, the staff of another 4S shop also revealed that most of the car owners who used to apply for foreign licenses bought models of 200,000 yuan or more. "It is thousands of dollars to get a license. If you buy a car with tens of thousands of yuan, it doesn’t feel very cost-effective."

　　focal point

　　The net office has not seen the threshold for entering Beijing. The reporter runs four cars a day.

　　According to the regulations, when applying for the Beijing Pass through the APP, the foreign passenger car applicant only needs to fill in the driver, the vehicle entering Beijing and related information, and upload photos of relevant documents. After the background audit of the system is completed, the applicant will be informed of the audit results in the form of APP message. Drivers can apply online one to four days in advance, and after successful application, they will get an electronic entry permit with a QR code.

　　The reporter of Beiqing Daily tried to use the "Beijing Traffic Police" APP to apply for a private car with a Zhejiang license. After downloading the APP in the app store, the reporter completed the account registration with his mobile phone number. Then, click "Apply for Beijing Pass" at the top left of the main page to enter the processing page. Click "Add Vehicle", select the vehicle type of the vehicle, fill in the vehicle number plate and engine number, and complete the filing of the basic information of the vehicle. Then click the "Apply" button, enter the brand model and registration date of the vehicle, upload the vehicle driving license, the front photo of the vehicle, the driver’s driving license and the front photo of my ID card, and finally select the time to enter Beijing, the districts and counties in Beijing and the expressway, and then click Submit.

　　As the first use is still relatively unfamiliar, the reporter spent about 20 minutes when applying for the first time. Subsequently, the reporter tested two vehicles with Guangdong license plates and one with Fujian license plates respectively. After proficiency, the application process of each vehicle was within five minutes, and it was necessary to wait for review after submitting the application. The above four vehicles with foreign license plates have never had a permit to enter Beijing, and there is no record of entering Beijing.

　　The reporter of Beiqing Daily found that the approval time of four vehicles was different. The fastest one successfully obtained the certificate in less than 2 hours after the application, and the longest one only took about 7 hours. All the above vehicles successfully obtained the Beijing Pass on the day of application. The electronic version of the Beijing Pass is directly saved on the reporter’s mobile APP, and its effect is the same as that of the entity’s Beijing Pass. The electronic Beijing Pass also provides a special link for printing, which can print a paper version of the Beijing Pass, but it is not mandatory. If the road police come to ask, they can directly show the electronic version of the Beijing Pass.

　　site

　　There are fewer and fewer people who apply for Beijing Pass at checkpoints.

　　Compared with the situation that there was a long queue to run the Beijing Pass, the window acceptance of the checkpoint at the intersection of Beijing has been diverted by the network to run the Beijing Pass.

　　At 1 pm on April 20, the reporter of Beiqing Daily came to the Dawangwu checkpoint in Pinggu, and several large trucks were passing. In a room under construction on the edge, a middle-aged man was at the counter to apply for a permit to enter Beijing. In less than a minute, he successfully got a permit to enter Beijing with a seven-day pass next week. "It’s very simple. Just take your driver’s license, driving book, ID card, and the insurance label and environmental protection label of the car." As described by the middle-aged driver who drives a car with Hebei license plate, it is easy to apply for a Beijing permit on the spot.

　　At noon, after accepting this entry permit, the staff prepared for a nap in the chair. In the next 20 minutes, no one came here to apply for a Beijing permit. "Now you can do it on your mobile phone. It’s very convenient for you to scan the QR code on the poster posted here and press it." The poster pointed by the staff member is printed with the description of the "Beijing Traffic Police" APP.

　　According to some insiders, it can be seen that online handling of the Beijing Pass is a policy of benefiting the people, eliminating the trouble of long queues of vehicles from other places. However, it does make local people find a shortcut to use foreign cars for a long time, and the profit-oriented 4S shop has taken advantage of it, which is not conducive to Beijing’s general trend of controlling the number and intensity of motor vehicles.

　　This group/reporter Jiang Ruojing Li Zewei Lin Yan

　　Test drive "Red Flag is back." In the past 20 years, I have heard similar news more than once, but every time before, the results were comparable to those of the national football team: the people of the whole country were expected for half a day, and the results were all disappointing. This time, the red flag is back. Is it a repeat of the same mistakes or a change for innovation? All this depends on taking out decent products to speak.

　　Because the results of Hongqi brand’s previous "comeback" are hardly satisfactory, the H7 comeback even attracted a lot of skeptical eyes, but I am a person who doesn’t like to talk about things with "inherent experience", because change will always exist, just that some people become more and some people become less. If Hongqi’s new car can let us look at it with a new eye, it is necessary to give it a chance to prove its strength. Can Red Flag H7, which has just been listed, undertake this great task? Let’s find out through the test drive in Hangzhou before this listing.

　　The Red Flag H7 Media Test Drive held in Hangzhou actually preceded the listing conference, but it was not possible to meet with you until today under the restriction of confidentiality agreement. Although the test drive report came a little late, the advantage is that I can have more time to figure out the various characteristics of this car and measure its value more pertinently according to the pricing.

　　The price of the red flag H7 for ordinary consumers jumped from 299,800 yuan. I must say that this price is not expensive! Because this is the cheapest domestic medium and large car you can buy. Imagine that you can buy a medium-sized and large-sized car with the model level and size equivalent to A6L and the configuration level reaching A6L middle and high level (the asking price of the Audi A6L with the same configuration is at least 450,000 yuan) with the money of buying a low-priced Audi A4L, which is very cost-effective in any case.

　　In the past, Hongqi failed many times in the process of marketization. On the one hand, it lacked competitive products (waistcoats built by obsolete Audi and Lincoln), and on the other hand, its positioning price was out of touch with the market (Hongqi is more expensive than the prototype). This time, the marketing strategy of Hongqi H7 is quite rational. The 2.0T offers three models, which is believed to be the main sales model. The price of 300,000-400,000 is also the most mainstream and most popular price range of this kind of car. The significance of the 3.0L model is to upgrade the brand grade. There is little difference between the 2.0T and 3.0L models in terms of configuration. Which one is more cost-effective? Please click to view the "Red Flag H7 Car Purchase Guide".

　　The biggest question: Is H7 the red flag of "China people"?

　　I believe this is the most eager answer for all China people who are concerned about the red flag brand. As for the origin of the red flag of the "national car", it is mainly because there was a similar "criminal record" in the history of the red flag, so when the brand-new red flag H7 was born, it is inevitable that there will be doubts in this respect. There are even rumors that H7 is the "vest" version of the new Crown, or that the 2.0T engine comes from the 2.0TFSI of Audi A6L, etc … Is this true?

　　With these questions, I specially found Dr. Li, who was in charge of the research and development of Hongqi H7 project, at the test drive meeting of Hongqi H7. Dr. Li told me with certainty that Hongqi H7 was the first model developed by FAW Car in full accordance with the forward direction, and every step was done in accordance with the development procedures of international mainstream automobile manufacturers from project establishment, design finalization, prototype trial production, prototype testing, factory trial production to official production. The saying that "the V6 engine comes from Crown and the 2.0T engine comes from Audi" is completely wrong, and the engine of Hongqi H7 was built from scratch.

　　In fact, if you do a little careful research, you will find that the cylinder diameter, stroke and compression ratio of the 2.5L and 3.0L engines carried by Hongqi H7 are completely different from those of Toyota V6 engine. In addition, the angle between the two cylinders of Hongqi V6 engine is 90, while the angle between the two cylinders of Toyota Crown V6 engine is 60, which shows that the two engines are not even the same in infrastructure. To put it bluntly, they are two completely different engines without any blood relationship. So the myth that "H7 uses Crown Engine" can be terminated here.

　　Dr. Li introduced the story behind Hongqi H7 engine. In fact, 2.0T and 3.0L V6 engines, as well as the 2.5L V6 engine specially designed for government procurement, all came from the same technical platform. As early as the establishment of Hongqi H7 project, FAW decided to build a complete engine technology platform, which started with a single-cylinder experimental machine with a displacement of 0.5L. This single-cylinder experimental machine is used to verify its combustion characteristics, and after all aspects of performance are verified, the finished engines with different cylinder numbers and displacements are derived from this single-cylinder engine as the technical platform.

　　At the Beijing Auto Show in 2012, FAW Car has demonstrated its self-developed engine, which is derived according to the displacement of a single cylinder of 0.5L The 4-cylinder engine is 2.0T assembled on Hongqi H7 today, while the V6 engine is 3.0L. The 2.5L engine specially made for government procurement was obtained by changing the cylinder stroke on the basis of 3.0L. In addition, Dr. Li also said that this engine platform can also make many derivative models such as V8 and V12, but not all models have been put into mass production. At present, Hongqi H7 is equipped with the first products of this series of engines.

　　I was lucky enough to get a 2.0T model for this test drive. I believe this car has the most reference significance for consumers who plan to buy Hongqi H7. After all, the price is relatively cheap. First of all, its engine, the 2.0L four-cylinder engine, was introduced clearly just now, and it is a real "China Heart". It is matched with the TD04 turbocharger produced by Shanghai Lingzhong (Audi’s 2.0T uses Bogwarner’s K03 turbocharger, which is completely different). Shanghai Lingzhong’s technology and manufacturing process come from Mitsubishi Heavy Industries, which itself is a world-renowned turbocharger manufacturer, and TD04 is also a tested and mature product, so consumers can rest assured in this respect.

　　From the technical standards and parameters of the engine, this all-aluminum engine adopts multi-point electronically controlled gasoline injection and supercharged intercooling technology, and adopts a two-stage and three-layer silent chain drive timing system, which makes the engine have higher performance of suppressing noise and vibration. Although this 2.0T engine does not have the current popular gasoline direct injection technology (according to the engineer, it has been reserved in the design and can be upgraded at any time according to the market demand), its power parameters will not appear backward at all, and its book parameters can completely reach the level of similar engines of international manufacturers.

　　The transmission is purchased from Aisin Company’s 6-speed automatic manual transmission with sport mode. At present, the specification of 6AT can only be regarded as the most basic standard in medium and large-sized cars. After all, 7AT and 8AT are quite popular, and even 9AT is ready to move. However, there is no need to be too demanding in this respect, because it is a large-sized car that is biased towards government and business purposes, and it is enough to meet daily commuting with 6AT. As for performance, we should first consider its more affordable price than joint venture cars.

　　Let’s talk about the chassis and platform of H7 again. Because of the "criminal record" of Hongqi HQ3 and Shengshi, the question of whether H7 will use the new Crown platform will naturally come. In this respect, the manufacturer’s staff said that FAW had made reference to other joint venture models in the group when developing the chassis of Hongqi H7. For example, the suspension structure really looks like a crown. After all, H7 is the first time that FAW Car is being built in the way of forward research and development, so the process of reference and learning is still essential. As for how many ingredients belong to learning and how many ingredients are developed by myself, I didn’t get the exact answer, but it doesn’t matter, we don’t have to worry too much about the lineage, whether it is a good car or not, we can only see the real chapter when we drive to the road.

　　In addition, there is good news. The technical reference of Hongqi H7 to Crown, Audi and other models is not completely accepted, because the engine architecture of Hongqi H7 is different from that of the reference model, and the parameters such as wheelbase and tread of Hongqi H7 are completely different from that of the control model. Dr. Li told us that only 5% of all the parts of Hongqi H7 are the same as the models of joint venture brands, and these 5% parts also include standardized parts in automobile manufacturing (such as bolts of general specifications of various manufacturers), so the proportion of independent procurement and manufacturing is very high.

　　As Dr. Li said, the proportion of parts manufactured by Hongqi H7 is very high, so how can we control the cost if we lose the cost advantage of sharing parts with joint venture partners within the group? This really took a lot of effort, so it is natural to pay more attention to the selection of suppliers. In addition, the annual output target planning of Hongqi H7 has reached 30,000 units, so that the cost can be shared through scale. From this set output, we can see that Hongqi H7 is not just satisfied with the thousands of government-purchased cars. The root of its survival is to really go to the market and get a slice of the purchase of individuals and enterprises. Then, in front of Audi A6L, how can it persuade us to buy a domestic car?