Lighting up the screen with "ideal", the series of short drama "Ideal Shines on China" records the party’s century-old glory through 40 groups of characters and flash stories in different periods, and vividly explains what is ideal and why China.

Author: He Cha

The theme key work "Ideal Shines on China" planned and organized by the State Administration of Radio and Television to celebrate the centenary of the founding of the Communist Party of China (CPC) recently came to an end. As a series of short plays, the drama runs through a hundred years through 40 groups of characters and flash stories in different periods, vividly showing the magnificent revolutionary picture scroll and the struggle story of dreaming on the road of the Communist Party of China (CPC)’s hundred-year growth, and igniting the "ideal" fire of many audiences.

　

On July 29th, the seminar "Ideal Shines on China" sponsored by China Television Art Committee, Propaganda Department of Hunan Provincial Committee of the Communist Party of China and Hunan Radio, Film and Television Group was held in Beijing. At the meeting, participants exchanged views on the creative experience, theme presentation and artistic innovation of the play.

The ideal shines on China, and one sentence embodies surging and passion. To celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), the State Administration of Radio, Film and Television launched the theme exhibition "Ideal Shines on China", covering TV series, programs, documentaries and online audio-visual works. Gao Changli, director of the TV drama department of the State Administration of Radio, Film and Television, said that as a show of the same name, "Ideal Shines on China" had a wide influence after its broadcast, especially among young people.

　

Recalling the whole process of the play from proposal, brewing to production and broadcasting, Gao Changli called it a "great adventure". The drama is composed of 40 units, with a history of 100 years of struggle in series, telling 40 flash stories in different periods. Gao Changli said that "Ideal Shines on China" is groundbreaking and enlightening for TV drama creation: First, it should be boldly innovated in terms of theme, content and form; The second is to dig out the most touching stories in history and life, which is the key to the success of this drama.

　

It is a distinctive feature of this drama to accommodate 40 stories with different styles in less than 1200 minutes. Chengxiang Zhong, a literary critic, mentioned that the play used a typical short play mode, which "has aesthetic limitations and special aesthetic advantages".

　

How to condense the complete story into a limited space of less than 30 minutes per episode is a major challenge for the creative team.

　

Talking about the creative process, Jiang Zuxuan, executive deputy director of the Propaganda Department of Hunan Provincial Party Committee, recalled that at that time, "time was really tight and the task was heavy". Ke Wang, the chief producer, convened 12 project teams of Hunan Radio and Television, and at the same time set up 17 directors’ teams, 22 writers’ teams, 14 general project teams and 15 independent filming groups. All the filming was completed within 76 days, and finally it was broadcast as scheduled on May 4.

Dongyu Fu, the general director of the play, made a resumption of the play with "two requirements and four keys": two requirements, that is, all topics should meet the characters and the times. The four keys are "truth and reasonableness, faith in the heart and light in the eyes, refinement of art and sublimation of theme".

Based on the concept of realistic creation, the pursuit of "truthfulness" in the play is integrated into all aspects of real characters, real names, real stories, real framing and real modeling. Ke Wang, the chief producer of "Ideal Shines on China", said that the crew went to 19 provinces (autonomous regions and municipalities) across the country for filming, including Chifeng in the northernmost Inner Mongolia, Haikou in the southernmost Hainan, Changbai Mountain in the easternmost Jilin, and Wuqia in the westernmost Xinjiang. "Although it is a day and night journey, it is worthwhile to go to Wan Li because of the ideal."

　

At the scene, Ke Wang (right), the chief producer of "Ideal Shines on China", presented the oil painting of "The Announcer" to Jia Lei (left), deputy director of Radio Station 491 of the State Administration of Radio and Television.

Liang Zhenhua, the chief screenwriter, said that the creative process of the play also touched him: he was moved by his understanding of the ideal; Moved by a group of people who come from ideals and are gathered by ideals; Moved by the opportunity of 40 artistic explorations and formal innovations. "40 episodes have an average of 5 questions per episode and 200 questions; In 40 episodes, the script was revised 6 times and 240 times on average, but we finished all the creation within 5 months. As long as you stick to it, you will also be illuminated by ideals. "

　

Yu Yuexian, an actor, talked about the experience of filming Our Wulan Muqi, saying, "Actors really see, listen and feel in the cold prairie environment. Therefore, our creative team can shoot film and television works with true feelings, truth and true thoughts. I myself have also been ignited by the hot hearts of’ Wulan Muqi’, and they really explained what is the ideal power. "

　

Zhang Haitao, member of the Standing Committee of the 12th Chinese People’s Political Consultative Conference and former deputy director of the State Administration of Radio, Film and Television, said that it is an important proposition that radio and television media have been exploring to make the main force truly enter the main battlefield of the Internet and youth. At this level, Hunan Radio and Television and Ideal Shines over China have handed in a qualified answer. He said that the creative experience of "Ideal Shines on China" is worth refining and summarizing, contributing to the high-quality development of China TV series.

Yi Kai, secretary-general of the China Television Art Committee, said, "The creation of this drama embodies the advantages of socialism concentrating on doing great things and is a successful practice in the field of literary and artistic creation."

　

The creation of this gathering force has achieved rich results. According to reports, the douban score of the drama reached 8.2, with over 10,000 short reviews and 325 long drama reviews. Only on Mango TV and Tencent Video, the broadcast volume reached 730 million, and the total topic reading on Sina Weibo exceeded 20 billion.

　

When talking about the feelings after viewing, Xing Ge, a senior editor of China Television Art Committee, affirmed the different expressions of different stories. For example, The Taste of Truth used a combination of staged scene scheduling and long-shot shooting, which specifically showed various social trends of thought that existed at that time; Our Wulan Muqi has the texture of painting and a strong sense of the times in terms of picture composition, color and light and shadow treatment.

　

The stories of 40 groups of different characters are connected in series with the four periods of party history to form a corridor of characters that penetrates time. Li Jingsheng, vice president of China Federation of Radio and Television Social Organizations, summed up the drama as "exquisite and grand". "This drama vividly integrates the historical characteristics and spiritual outlook of the Party in different periods into 40 short and exquisite character stories, focusing on the illumination and enlightenment of ideals and beliefs on life. These characters include ancestors and martyrs, as well as ordinary people living around you and me today. Each story intercepts a small and exquisite piece of life, which is independent, but it can be regarded as a splendid chapter of our century-old party history. "

　

Yin Hong, vice chairman of the Chinese Literary Critics Association, believes that the drama embodies the concept of "people-oriented", and at the same time it also achieves the goal of seeing history, casting souls and writing poems with people.

　

The flash of characters shines on history and bears witness to the power of ideals. Zhang Huali, Party Secretary and Chairman of Hunan Radio, Film and Television Group Co., Ltd. (Hunan Radio and Television Station) said that "Ideal Shines on China" is a highly innovative drama planned and guided by the State Administration of Radio, Film and Television. It is a drama that shines with ideals and communicates with young people in the new era.

During the broadcast of the play, "ideal" infected both the creator and the audience. Tan Xin, director of the TV drama department of Hunan Radio and Television Bureau, mentioned that many units regard Ideal Shines on China as the material for studying and educating the history of the Party, and many school students use Ideal Shines on China as the material for their compositions.

"I am most proud of the influence of" Ideal Shines on China "on young audiences." Ke Wang said, because ideals need to be relayed, it is meaningful to create if young people keep up.

Editor | Sui Fangfang Ning Yahong

Original taoran AI lanmeihui

Author | Tao Ran Wei Xiao

Finally, with the familiar Xiaomi BGM ringing, Lei Jun in a suit and tie went to the center of the stage of Xiaomi SU7 conference.

In the audience, the front row are the heads of five automobile companies-Li Bin, He Xiaopeng, Li Xiang, Wei Jianjun and Zhang Jianyong.

Of course, there is also the concern of the rim and even the whole network-the three-year period has arrived, and Lei Jun has to hand in his homework.

The highlight is that everyone guessed the price for several months: Xiaomi SU7 standard version is 215,900 yuan, PRO version is 245,900 yuan, and MAX version is 299,900 yuan.

The audience exclaimed.

However, Lei Jun is still a little careful. He made so many preparations in the early stage and asked everyone to spray lightly if they have any opinions.

The logic of benchmarking with Tesla Model 3 and Porsche Taycan is very millet and honest.

Insufficient places, do not shy away. But at the same time, I am very confident. When talking about core competitiveness such as intelligent ecology and other higher configuration performance, the platform shouted "far ahead" and then quickly "floated, floated".

However, the sales data undoubtedly gave Xiaomi and Lei Jun a shot in the arm: only 27 minutes after the sale, Xiaomi SU 7 has exceeded 50,000 units.

Lei Jun is still the Lei Jun who lived up to expectations.

After the release of SU7, his last venture also entered a new chapter.

It is certainly difficult to achieve the goal that Xiaomi Automobile will hit the top five global car companies in 15-20 years, but Lei Jun has already taken the first step.

And this first step is a long-lost bombing of the car circle.

Lift the table

Lei Jun was very straightforward on the stage: Xiaomi SU7 was made according to Tesla Model 3.

But in fact, it only includes the standard version and the Pro version: the former configuration is basically the same as the Tesla Model 3 rear-drive version, but the price of 215,900 is 30,000 lower than that of Tesla (245,900), and the parameters of the latter are almost all-round. Rolling the rear-drive Model 3, the price is completely equal to it.

As for the Xiaomi SU7 Max version with a price of 299,900 yuan, Lei Jun said that he wanted to target Porsche Taycan and "leapfrog the benchmark".

Without the 300,000+previously speculated, after the momentum of the rim rushing to lift the millet table passed, Lei Jun used a set of pricing of 21.59-29.99 to lift the biggest one.

In the series of "Lei Jun answers questions from netizens" released some time ago, the top leader of Xiaomi Automobile said that he is a Tesla owner and a Porsche owner, and called the two car companies "time benchmarks" in the history of electric vehicles and sports cars.

However, he also stressed that if Xiaomi wants to build a car, it must be compared with these best car factories in the world: "There must be some places where they do well, and some places where we do well."

Today’s press conference, after pricing and configuration overwhelmed Model 3, Lei Jun mentioned Porsche and once again stressed that dare to compete is to win, and it will definitely surpass it in the future.

Very excited and confident.

Xiaomi SU7 is positioned as a "pure electric luxury car", and Lei Jun’s goal is to become "the best looking, best driving and most intelligent car within 500,000". In addition to Model 3 on PPT, there are actually P7 from Tucki and ET5 from Weilai.

Judging from the official pricing, the current dealer quotation of the latest Model 3 is 245,900-285,900, with 245,900 rear drives and 285,900 long-life four-wheel drives. The price ranges of Tucki P7 and Weilai ET5 are 20.99-339,900 and 298-356,000 respectively, which are almost overlapping.

As for the configuration and performance, as Lei Jun said, it is far ahead-taking the comparison between the new version of Model 3 and the standard version of SU7 as an example, in terms of performance, Model 3 has an acceleration of 6.1s, a peak power of 194kW, a total torque of 340N·m, and a pure electric cruising range of CLTC of 713km. The four data of Xiaomi SU 7 standard edition are 5.28s, 220kW, 400N·m and 700km, which are almost completely beyond the parameter level.

The only two shortcomings that have been circled are: first, the power consumption of 100 kilometers, Xiaomi’s 12.3kWh/100Km lags behind Tesla’s 11.3kWh/100Km, but Lei Jun said that the SU7 battery is bigger and the cruising range is longer when actually used; The other is intelligent driving and computing power, which Tesla leads by a wide margin, but Lei Jun thinks that Xiaomi’s intelligent driving system will be more suitable for the drivers’ physique in China and the domestic road system.

Obviously, Lei Jun is well prepared for the pure electric car market in the range of 200,000-300,000. Just, I don’t know how He Xiaopeng and Li Bin sitting in the audience feel now, where is the way out for P7 and ET5, and how to play the next generation products.

And, Musk on the other side of the ocean will take a look at Xiaomi SU7 with the time difference.

Create another millet

With the release of SU7, Xiaomi also officially entered the new energy track.

The role of Lei Jun has also changed significantly. It used to be Reebs, but now it is Reske. Looking around the world, only Lei Jun has managed to personally grasp the two mainstream smart consumer goods "mobile phone" and "car".

There are no tricks in the process.

In three years, 3,400 engineers spent more than 10 billion yuan on research and development, and of course, the model worker Lei Jun went all out.

The financial report shows that in 2023, Xiaomi invested as much as 19.1 billion in research and development, and it is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion yuan last year. In the words of Lei Jun, he used real money to express his attitude of seriously building cars.

Yes, only by building a car seriously can we get admission tickets. Lei Jun has a clear understanding of this.

Now that Xiaomi Automobile has officially entered the market, Xiaomi has formed a pattern of two-wheel development of the original Xiaomi basic disk and Xiaomi Automobile.

For Xiaomi, this is a brand-new stage of development, and it can even be said that it is an opportunity to recreate a millet.

More than a decade ago, Lei Jun stood on the cusp of smart phones and built a millet with a market value of 100 billion. In the new decade, Lei Jun has put all his accumulated achievements and reputation in life to catch up with the new energy vehicles.

This is Lei Jun’s last venture, and the imagination space is also on the scale of 100 billion.

There are opportunities as well as challenges, depending on whether Xiaomi SU7 can make the first shot.

Lanmeih/ Today’s Topic

Xiaomi SU7, do you have a crush?

Original title: "Xiaomi SU7 21.59, Lei Jun became the man who smashed the table"

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After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

　　What’s wrong with children with internet addiction? Parents and society are used to judging surmise from the perspective of adults, but rarely listen to the real thoughts of "Internet addiction teenagers".

　　Recently, the reporter interviewed nearly 10 teenagers with relevant information. More than half of the children said that the so-called "Internet addiction" is a way for them to escape the pressure of reality.

　　As early as 2005, this newspaper reported that some children were "forced" into Internet cafes by their parents. The report quoted the latest research results of experts at that time, pointing out that the bad family relationship model has become an important fuse for teenagers’ "Internet addiction". Under the "double attack" of school and family, children seeking spiritual liberation are "forced" to enter Internet cafes to drown their sorrows.

　　From being "forced" into the Internet cafe to being "forced" close to the mobile phone. More than 10 years have passed, and the great progress of communication technology has made it more convenient for people to contact the internet, and it has also made the internet more attractive to children objectively. Children with internet addiction don’t need to walk into Internet cafes, so they can immediately enter the "addiction" state with a mobile phone. In September this year, Lin Lu, academician of China Academy of Sciences and president of Peking University Sixth Hospital, pointed out that half of the children have problems such as relationship with their parents, school work, attention deficit disorder, anxiety or depression behind their heavy dependence on the Internet. According to statistics, the incidence of teenagers’ over-dependence on the Internet is 6% all over the world, but it is slightly higher in China, approaching 10%.

　　— — notes preceding the text of a book or following the title of an article

　　Xiao Xu grabbed the mobile phone, snapped it, and lost it. In a rage, he chose to run away from home … …

　　Before the Spring Festival this year, my father saw Xiao Xu, a sophomore, playing games with his mobile phone. In addition, he found that he was in puppy love, and he was so angry that he clashed with his son.

　　The relationship between Xiao Xu and his parents has also broken down. He chose to run away from home, do odd jobs during the day, go to Internet cafes at night and go home occasionally. When his parents found him, the more educated he was, the more disgusted Xiao Xu was. "I don’t know why, I am very annoyed with them, and I won’t listen to what they say."

　　After a long chat, Xiao Xu trusted the reporter before talking about his "life experience". He used to be a left-behind child, his parents worked in Guangzhou, and he lived in Nanchang with his grandparents. As the eldest grandson of the family, grandpa dotes on him very much, and one third of his pension is spent on him.

　　It was not until he was in the second grade of primary school that his parents came back to take care of him. Xiao Xu told reporters that his parents suddenly went home, which made him uncomfortable. On the one hand, parents don’t know about their own growth and don’t know how to educate their children at all. On the other hand, they only care about their grades, and if they don’t get good grades, they will beat and scold them. The rude education method is hard for him to accept.

　　In elementary school and junior high school, Xiao Xu was able to compromise, but in high school, he couldn’t agree with his parents’ ideas, and the parent-child relationship broke down.

　　"I don’t have Internet addiction, that is, my personal self-control is relatively poor and I don’t want to face my parents." Xiao Xu explained.

　　In the interview, the reporter found that this group of teenagers have two things in common: first, the children were identified by their parents as having "Internet addiction", but they denied it; Second, the society changes rapidly, and children grow up rapidly, but the family education concept of parents is relatively stagnant. Once the relationship between the two sides deteriorates and children choose to escape from their families, the most "convenient" channel and means is to indulge in the Internet.

　　Used to be a left-behind child: only by being an anchor can you find friends.

　　The thin bear’s eyes show melancholy. Although he is less than 14 years old, his voice sounds like an adult, and it doesn’t matter if he has a little Jianghu atmosphere. He said that his parents left him the deepest impression that his father came back from other places on his birthday a few years ago, and his father divorced his mother after a family of three got together and ate the birthday cake.

　　He "spent his childhood quarreling with his parents". The primary school curriculum is simple, and his grades are good. In the fifth and sixth grades, he ignored his parents’ quarrels, picked up his mobile phone and played games, choosing to be isolated from the world. In junior high school, his grades dropped from the top of his class to the bottom, just like his confidence in life, which plummeted.

　　In the eyes of his parents, he is a typical "Internet addiction teenager". After coming back from school, he finishes his homework, takes a nap, gets up at one or two o’clock to play with his mobile phone, plays until three or four o’clock, and then continues to sleep.

　　Tinnitus, dizziness, listlessness … … Long-term overdraft health, the body lit up a red light, bear also knows that this is not appropriate, but why do you do this? He gave a surprising reason — — Make money.

　　"Doing live games to make money, I want to be independent as soon as possible. I don’t have Internet addiction." He calculated an account for the reporter. After a month, he usually earned several hundred yuan and more than 1,000 yuan.

　　In fact, the financial conditions of Bear’s parents are not bad. His father is a public official and his mother has a job. He usually lives with his grandmother and doesn’t have to worry about his daily expenses. Why is he so eager for money?

　　"Making money is to lend money to friends." Xiao Xiong said that after his parents divorced, their academic performance was not good, and they would beat and scold him at any time. At home, he had no one to talk to. In his own words, "I can’t find a bosom friend." At this point, he couldn’t stop sobbing and then cried.

　　"This society is very realistic! Since my poor academic performance, there have been fewer friends in school. " He said that although he knows that money can’t buy friends, once he doesn’t give money, the new friends will disperse and the friendship will not last long. But he also values this feeling of having friends for a while.

　　Compared with going to school, the role of the game anchor attracted him more. Hundreds of people listened to his explanation, others brushed gifts for him, some paid attention to it, and some praised it. The virtual scene made him feel safe and warm.

　　What is the meaning of life? Not interested in reading, he designed his own way out is to engage in the anchor industry. He said: "Being an anchor relieves my pressure, I can relax and chat, and I can make money and be satisfied."

　　If parents’ attitude improves, can they study hard again? Facing this question, the bear was silent for a while and replied, "I don’t know if I can go back."

　　Outsiders will mistakenly think that teenagers who are addicted to the internet will be more naive. In fact, in the course of the interview, the reporter found that some of the children, like bears, are very thoughtful and sensitive, and even show maturity beyond their age. In the final analysis, the life experience of left-behind children makes them lack love for a long time.

　　Children in exam-oriented education: I don’t know how to deal with subtle emotional problems

　　Handsome Hu Ningning doesn’t talk much and likes to laugh. He is a college student in a famous university in Southwest China. In the eyes of parents, he has typical symptoms of "Internet addiction". He said that he began to skip class in his freshman year, and then he didn’t understand the course, so he played games and watched cartoons in the dormitory.

　　During the in-depth communication, he revealed the secret information in his heart — — He’s gay. The "Internet addiction problem" encountered also stems from a failed same-sex friend-making during college.

　　"When I was in adolescence, I found that I liked the same sex. At that time, I was particularly scared. I felt that this was wrong and I kept suppressing myself." Hu Ningning said that the pace of junior high school learning was tense and he didn’t think much about it.

　　When he arrived at the university, Hu Ningning joined the gay friends group, where he met a junior and began to associate. Later, the two rented a house and lived together. "I often lost my temper, stayed together for half a year, often quarreled, and finally broke up."

　　He talked about this relationship, and for more than a year, he didn’t come out, waited for redemption, and considered suicide. Without a friend to talk to, he didn’t know how to deal with it, so he had to play games to avoid emotional failure.

　　Indulging in games and not attending classes, the teacher also tried to persuade, but in vain, he had to call his parents. Later, he chose to take a year off school.

　　"My relationship with my parents is particularly poor and conflicts often occur." Hu Ningning said that the most unbearable thing for him to lock himself in the house and play games during the day is his parents’ nagging.

　　He feels that his parents have a utilitarian side. In the past, he only asked for good academic performance and was admitted to the university, so he could change his fate. Everything else didn’t matter. He doesn’t have to touch the housework, and he is not allowed to associate with students with poor grades. As long as he is immersed in his studies, everything will be fine.

　　In the face of utilitarian doting, he will also please his parents with excellent grades. Invisible, he found that the price he paid was low living ability and fragile emotional problems. He lacks basic resilience rather than emotional failure.

　　In this not-so-rich family, his parents set up a greenhouse to care for him, but in exchange, he hated his parents.

　　Children without fatherly love: curious about the pursuit of the opposite sex

　　Luo Xiao, a 15-year-old girl from Zhejiang, said, "If you don’t wear makeup, there is no point in living.". She is tall and looks seventeen or eighteen. When she was 5 years old, her parents divorced, and since then she has lived with her grandmother. In the eyes of her family, this is a difficult child to discipline.

　　Her greatest pleasure lies in putting on makeup, playing live broadcast, recording small videos, interacting with friends, drinking milk tea, shopping and singing in KTV. What she can’t stand is going to school and feeling bored.

　　Once, my mother was in a hurry, locked her in the house and ordered her not to go out. Luo Xiao couldn’t hold it any longer and climbed down the fourth floor from the window. "Bad girl" is a label that others once labeled her.

　　Many boys in the society pursue Luo Xiao. She said, "This is a happy thing". Her criteria for choosing love are simple. She likes a boy who can take care of people and must be handsome.

　　At the age of thirteen, Luo Xiao had sex with a boy for the first time. Counting, there are about 20 boys who have been in contact, ranging from two months to one or two days. At this point, her expression did not show any shyness.

　　The conflict with my mother finally broke out. Mother found a group of friends, stopped Luo Xiao and pulled her to leave. Luo Xiao didn’t agree, and her mother cried and begged her to "stop fooling around outside". Luo Xiao was sitting in the car, and her mood collapsed. She shouted at her friend who was driving, "Leave her alone and run into it!"

　　It’s not easy for Luo Xiao to know his mother. However, after the parents divorced, my father remarried and left her alone. My mother was busy with business and had little chance to meet each other. She was given 100 yuan pocket money every day. She never had a chance to talk with her parents, and she didn’t feel a little warmth.

　　Deep down, she doesn’t agree with her mother’s discipline, for example, her mother won’t let her cross her legs, "but she can’t do it herself." Luo Xiao also tried to question his mother’s answer: "Adults can, but children are not allowed."

　　Luo Xiao did not agree: "She can’t do what she wants from me. Why should I do it?"

　　Girls who are addicted to the internet have almost the same life experience — — Dad has been away for a long time, lacking father’s love and social support, and they are in contact with boys with a curious attitude. Their understanding of love is vague, and they seek care from the opposite sex by imitating adults.

　　(The names in this article are all pseudonyms.)

　　China Youth Daily Zhongqing Online Reporter Zhang Zheng

　　BEIJING, Beijing, June 15 (Reporter Tommy) Recently, Guo Caijie’s style on the red carpet at the opening of the 19th Shanghai Film Festival was vomited by netizens. In fact, the dress of many celebrity artists attending major events often causes controversy. For example, G.E.M. is keen on wearing leather pants, and Viann used to wear red and green "flower quilts" to walk the red carpet. How can a star wear to avoid bad reviews? The reporter from Zhongxin. com interviewed a number of fashion people. Some people said that it is necessary to foster strengths and avoid weaknesses when wearing, while others said that they should pay more attention to fashion circle information.

　　The star style is self-defeating and is spit out.

　　A few days ago, Guo Caijie appeared in Shanghai, because she had to change four sets of clothes in a day, and it was inevitable that her style was not up to standard. First, her hairstyle was too short and she was accused of being ugly, and then her style at the Shanghai Film Festival was also criticized.

　　In fact, there are many people in the entertainment circle who are controversial because of their poor styling. For example, G.E.M. changed four sets of styles in New York Fashion Week last year but was ridiculed. When he went to Shenzhen to participate in activities this year, white high-waist hot pants were ridiculed as "adult diapers"; Viann’s red and green "flower quilt" on the red carpet of Cannes International Film Festival last year was impressive; Tang Yan was dragged into trouble by the clothing purchasing company and attended the event directly in a big-name long skirt in the cottage. It was not until afterwards that the brand’s public relations informed Tang Yan’s studio that the dress was not the same as the real one, and Tang Yan and his studio suddenly realized.

　　How to determine the artist’s makeup clothing?

　　What is the modeling process for celebrity artists to attend the event? What impact will mistakes have? According to Crystal, the public relations executive of a luxury public relations company, "the average artist will ask a reliable stylist or styling studio to co-ordinate the management. As long as you choose something that fits the occasion of the event and your own image positioning, she also said that when borrowing clothes, you will also consider whether the clothes match the artist’s temperament and the content of the event.

　　Jiang Mengjie, an actor, told reporters that "the choice of styling should be simple and generous, but also fashionable and suitable for the activities". Liu Shishi, Angelababy and other actresses’ royal makeup artists, and the founder of EBI hair makeup shop, Chun Nan, said that they need to make up and do their hair according to the clothes that stylists choose for artists.

　　Looking into the reasons why artists make mistakes in dressing, Tristan, a senior fashion media person, analyzed that "it may be that stylists are not suitable for artists, or that artists have too strong subjective aesthetics but low level". In his view, once modeling fails, it will have a long-term impact on artists: "Photos will become black history forever. In fact, almost every artist has had a style that is not suitable for him. What is terrible is that some looks will make people more impressed. Therefore, finding the right image positioning is critical to career development. "

　　People in the industry share fashion rules

　　In the entertainment circle, it is particularly important for stars to appear in a suitable shape. How to cultivate accurate and unique fashion taste, Tristan gave a trick: "foster strengths and avoid weaknesses. Show your legs when your legs are beautiful, and cover your arms when your arms are thick. It is also important to conform to the age temperament of the individual. For example, young artists are most afraid of dressing old, and it is strange for artists with deep qualifications to dress too young. " After that, he also stressed, "If the stylist has new ideas, he might as well give it a try. After all, fashion is not only beautiful, but also fun. " Wu Xiubo felt the same way about this. Previously, he had long hair in advance for filming costume dramas, but in order to have a neat hairstyle for attending activities, he tried a half-ball head, which was widely praised by netizens.

　　Since her debut, Jiang Mengjie has repeatedly appeared in fashion activities, and has successfully managed her own brand. Regarding her daily wearing habits, she said, "She tends to choose simple and generous designs, so the error rate will be lower". At the same time, she also said that accumulation is very important: "Because of my own clothing brand, there are relatively many books related to art and design. If I go abroad, I will go to some art galleries and art galleries to study, which will also help me improve my taste and brand design." (End)

　　Reading is not aware that spring is deep, and an inch of time is an inch of gold. Time flies, the spring is deep and the day is warm, and the 29th "World Reading Day" is approaching. Let’s walk into Ruili Luchuan Academy, talk with Qiao Li, the head of the academy and a Dai writer, and visit the past and mental journey of Luchuan Academy since its establishment 14 years ago.

Qiaoli life photo

　　Qiao Li, female, Dai, Ruili. He is a member of Chinese Writers Association, the seventh director of Yunnan Writers Association, a registered literary volunteer of Yunnan Writers Association, a member of the Standing Committee of Dehong CPPCC, a member of Ruili CPPCC, and the president of Ruili Literature and Art Creation Association. Published a collection of essays, Southwest Book: A Person’s Geography, etc.

　　Huang Likang: In 1995, UNESCO announced April 23rd as World Book Day, which is called World Book and Copyright Day, also known as World Book Day. The purpose of the establishment is to promote more people to read and write. I hope everyone can respect and thank the masters who have made great contributions to human civilization. These masters, as Stefan Zweig wrote in When the Stars Shine, "always shine like stars in the sky of human civilization." It is beautiful to look up at the starry sky, but when we look up at the starry sky, we should also look down and see that there are still people quietly trying to promote reading and writing in the lights of the world. Luchuan Academy is such a candle-like existence. In the past 14 years, the Academy has held hundreds of cultural activities and has always insisted on promoting reading and writing in a public welfare way. Today, let’s walk into Luchuan Academy and listen to its story.

The first activity of reading club, 2010 poetry reading meeting.

　　Qiao Li: I am an ordinary young Dai writer living in the southwest border of China. I am very happy to talk about my reading and life in the name of literature and reading, and talk about Luchuan Academy, which has been insisting on carrying out activities. I am grateful for this moment, because I have met many teachers and friends and traveled to many places because of reading and literature, and my life has been nourished by literature and reading. In 2010, I was lucky enough to join the Chinese Writers Association. Over the years, I have been studying hard and absorbing more nutrition, hoping to write books that people read and like to read. If the written works can have social significance and value, so much the better. This is the direction of my efforts.

At the 2024 annual meeting, some book lovers took a group photo.

　　Huang Likang: You are a person with a sense of social responsibility, and I like your enthusiasm and initial heart. The efforts and hardships of persisting in promoting reading and writing in a public welfare way are probably only known to the authorities. For 14 years, Luchuan Academy has always been the position that you and your friends stick to. Please tell us something about Luchuan Academy.

　　Qiao Li: In 2010, I founded the "Ruili Public Welfare Reading Club" in Ruili. In 2015, the reading club was named "Luchuan Academy". In August 2022, the academy was officially registered as a social group "Ruili Literature and Art Creation Association".

Since its establishment 14 years ago, Luchuan Academy has invited Cheng Zengyue (former executive vice president of Lu Xun College of Literature), writer Shi Zhongshan (Years of Burning Passion), Myanmar poet and scholar Mr. Huang He, national jade carving masters Wang Chaoyang, Xu Yanping, Yu Fengye, Zhang Zhiming, film and television actor Wu Jun, professor Tien Lung Yu of Yunnan University, teacher Ni Guoqiang, chairman of Dehong Federation, Yang Delong of Ruili Delong Group, and Ruili Painting and Calligraphy Association. Before 2020, Luchuan College will give regular public welfare lectures every weekend, including writing, drones, martial arts, English, calligraphy and Chinese studies. Later, due to the limitation of offline activities, rich online reading activities were carried out: weekly reading and ten-minute reading every day. Now we carry out offline reading exchange activities 1-3 times a month, and go out for sightseeing and cultural exchange activities irregularly.

　　After 14 years’ development, the Academy now has more than 100 book lovers from all walks of life, including many members of Chinese Writers Association, China Prose Society, Chinese Minority Writers Association, Chinese Poetry Society, Chinese Miniature Fiction Society, Yunnan Writers Association, Yunnan Literary Critics Association, Yunnan Reportage Society and Dehong Writers Association.

Annual meeting in 2024, giving awards to outstanding book lovers in 2023.

In March, 2024, Luchuan Academy held the camping bonfire annual meeting in 2024 and the award ceremony for outstanding book friends in 2023.

　　Luchuan Academy brings together a group of people who are willing to walk on the road of knowledge all their lives, and are also peers who pursue their dreams.

　　Huang Likang: Friends with literature, high mountains and flowing water, the time that exists because of reading, flashing with starlight, ink and piano sound. If Luchuan Academy is a skeleton and a face, then those who get together because of literature are the body temperature and soul of the Academy. As a writer, you must know that reading has a profound and great influence on a person. Please talk about your reading life and the influence and change of reading on you and the people around you.

　　Qiao Li: As a writer, it is a shame that I am not so diligent in writing, so I have always been very low-yield. But for reading, I have never relaxed for a moment. At home and on the road, I can read every day. And this kind of reading is conscious rather than compulsory. In the autumn of 2020, when Luchuan Academy first entered a village in Ruili, because the venue was a deserted yard, I was busy weeding and cleaning every day, and I couldn’t study for several days. At that time, I really realized the feeling of "not studying for three days, and my face was disgusting". Probably because of my enthusiasm for reading, many friends around me were unconsciously influenced and began to buy books and read. Later, it developed into "Luchuan Academy", from one person to a group of people. It is also because Luchuan Academy has always insisted on promoting reading in the border areas of Yunnan, and its influence has slowly spread unconsciously. There is an old gentleman in Myanmar, who is a scholar, poet and translator. After hearing about Luchuan Academy and me, he found us and was very happy to join us. He brought us lectures on Myanmar culture and explained the beauty of China’s ancient poems to Myanmar children. As for whether there is more and greater influence, I dare not talk nonsense about it.

　　Huang Likang: In a month, we will celebrate the annual "World Reading Day". Reading Day is not only the birthday of books, but also the festival for scholars. Excuse me, Mr. Qiao, what do you think is the significance of World Reading Day?

　　Qiao Li: I don’t know which book I read some time ago. The deep reason for saying "World Reading Day" is that there are fewer people reading, so this is a wake-up call. I think it makes sense. Reading may not make us richer materially, but there is no doubt that it can give our souls a place to live in this world. It is not the most terrible thing to choose fewer readers to read paper books, but to "stop reading" and even think that the weird behavior of "reading" is a terrible phenomenon.

In May 2019, the poetry recital "Poetry is the medicine of the world".

In 2018, I went to Mr. Lianghe College to collect the wind.

　　Reading is the noblest with the lowest threshold and the commonest with the highest threshold. If everyone reads books and reads good books, there is no doubt that this society can be better promoted. The recording and inheritance functions of characters can make us understand what the "past events" and "unreachable" are like when reading; The thinking and tension of words can enlighten us and expand our mind in reading, thus opening up the pattern and horizon.

　　The world is still the world, but after reading and thinking, your perception of the world will change.

　　Moreover, I think the significance of reading day is not to ask you to study on this day, but to remind you that reading can be carried out at any time. The length of time is not a reason not to read. Fragment reading is also an accumulation and a habit.

　　Huang Likang: Yes, I quite agree with Mr. Qiao’s view that reading is a "habitat". The Polish poetess Sin Posca has a very beautiful poem, "I flaunted myself in another fate and had a rest in a vivid mystery". Reading and writing bring us "another fate" and "mysterious rest". In the past 14 years, Luchuan Academy has insisted on hosting public welfare activities, and the existence of the Academy is the habitat of a scholar. It is said that people gather firewood, so we would like you to tell us some stories about "reading and people" and "academy and people".

　　Qiao Li: The difficulty is certain, but fortunately, there are several friends who have been traveling together and are full of affection for the academy, and there are also book lovers who have joined in one after another. Their love and support for the academy is the reason for us to persist. Many things are deeply touching:

When the Academy was invited to settle in a village in 2020, because the site had been abandoned for decades, it needed to invest a lot of money to complete water and electricity connection, interior decoration and other matters. At this time, more than 100 people from the college volunteered to donate money. One of the mothers donated one month’s salary. In just over ten days, we raised enough money. Then, there are book lovers in the academy who know how to decorate, take on these tasks and decorate at the lowest price. Because labor is particularly expensive, he did it himself. Other book lovers have also joined in the construction of the academy, picking up hoes and sickles to weed the ground and planting flowers and plants specially brought by book lovers. In a short period of time, the venue that will be settled in will be completely new, and everyone’s efforts are touching. Although the academy is no longer in that village, the memories of our common struggle are always beautiful.

　　In addition to reading together and making progress together, the academy also participated in social donation activities. The donor is two children who are now in high school among the citizens of the state. Some people will wonder why there are still students who need financial aid to continue their studies. Because they have completed the nine-year compulsory education stipulated by the state, they will not be able to pay for their future studies. Their families are very poor, and if they can’t get help from the outside world, their children can only give up continuing their studies and return to rural agriculture or live in society. Therefore, the trickle-down actions of each of us will be of great help to their life at this stage. It is against this background that we began to donate money for their education. From July 2021 to March 2024, we have donated 33,000 yuan to support two students. Our plan is to support our children until they graduate.

　　There are many touching things, so I won’t list them one by one. Some people in the academy impressed me deeply, and their transformation is also the significance of our persistence.

　　The first one is a father, who has been reading (reciting) with his children for more than 500 days now, without interruption. Sometimes I hear that my child has a cold and is still reading, coughing and reading aloud. Children sometimes read Chinese textbooks, sometimes read The Journey to the West, and sometimes read fairy tales. Father reads poetry, prose and so on.

　　The second is a mother, the mother of two sons. My impression of her is that she is very shy, timid and afraid to speak too loudly. Suddenly one day, she began to read the clock in the group. This surprised me very much. Many times, family ensembles are often heard in her background: the voices of old people, the shouts of children, and all kinds of voices.

　　The third book club, he is a boiling water station, and usually delivers water and gas to people. One day, I learned about the existence of the academy in a guest’s office and joined in. After a year, he wrote the first article in his life, and it was not bad, full of emotion, and his expression was complete and smooth.

There are also many book lovers who pay no attention to the writing and publishing of WeChat official account articles in the academy, the statistics of reading time, the notification of various matters, data sorting and other trivial matters for many years … …

Therefore, it is these people who have continuously and continuously provided impetus for the academy over the years. Without them, the academy would not be able to go now.

　　Huang Likang: It’s great. These people and stories are touching and bring people strength and hope. The short time spent together is brilliant because of reading and literature. I hope this wonderful time can always accompany everyone who loves reading and literature. All good things must come to an end. Finally, I would like to ask Mr. Qiao about his outlook and expectation for the future of Luchuan Academy.

　　Qiao Li: Time keeps going forward. One day, due to the limitations of age and energy, when I can’t continue to insist, I hope that someone who is willing to pay will take over and continue this literary and artistic marathon, and strive to make Luchuan Academy a "century-old academy" in Yunnan.

　　I hope that with the efforts of Luchuan Academy, more people will join in reading and make reading our daily life. Finally, I would like to take this opportunity to seek some help. The venue and funds have always been the shortcomings that restrict the development of the academy. Although we have persisted for so long without a venue, there is no doubt that these shortcomings have definitely restricted the development of the academy. Therefore, I hope that Luchuan Academy can get support in this respect when all conditions permit.

　　Yunnan net reporter Huang Likang

Let’s have our first chat today.United Cup: Manchester United vs Newcastle!

However, Manchester United has been very poor recently, and the Internet is full of posts about Teng Hager. Last season’s "Teng Sheng" and "Da Ming" have become "Teng Hi" and "Incompetence".

But Newcastle’s crisis may be even bigger. If Eddie Howe doesn’t handle it well, it may become the next Berlin League.

The Berlin United we talked about yesterday was overwhelmed by two-track operations, causing a lot of injuries, and then both strength and morale collapsed.

Newcastle haven’t collapsed yet, and it’s still the sixth place in the Premier League, but it may be soon.

Now they have a lot of injuries, Xiao wine made a simple picture, Isaac, Boatman and other six main or semi-main players will come back at the end of the month as soon as possible.

With so many injuries, what has caused a situation?

Last time they played Wolves, there was no striker on the bench.

There are 9 people on the bench, but they are almost all goalkeepers and defenders, with only two midfielders and none strikers.

Moreover, the two midfielders, Willock and Ritchie, are in poor condition. On the one hand, they are weak. On the other hand, they have only played 53 minutes in the Premier League this season, and they are very lacking in competition.

This is actually a terrible thing-A team that plays on two fronts in the Champions League and Premier League has no reliable strikers and midfielders on the bench.

So we can see that against Wolves, Newcastle only changed one person … There is really no one to change.

This is very dangerous.

You know, playing Dortmund on the 26th is a tough battle, and it costs a lot. And the number 29 wolvesIt rained heavily.,The physical consumption of rain fighting is greater.

Newcastle played two high-intensity games in these four days, and the starting lineup actually changed only one injured Isaac! Wolves have only changed one substitute to play!

You know, their starting lineupThe average age is 29.2 years.! Very old! Their game style is still fierce and easy to get hurt.

Today’s game against Manchester United is the third game in eight days. If Eddie Howe dares to fight again, if one or two people are injured again, I’m afraid it will become Berlin United.

Of course, even if they want to fight,I’m afraid these main players can’t fight any more.

In the last game against wolves, their performance was very poor.

Yes, I did get two, but how did these two get in?

The first one was that armand traore, the Wolves’ midfielder, knocked over his goalkeeper, selling half and giving one to Newcastle.

The second was to give Newcastle a controversial penalty.

Although Taylor gave the penalty the first time, from the VAR replay, Schell was suspected of diving, maybe not a penalty, but also to Newcastle Huang Ka.

On the contrary, wolves have more opportunities here, such asNeto has unlimited military training on the side, Bourne.

Bowen is not weak, of course, but you should know that as the tallest giant defender in the Premier League, the full-back who played this season is very physically exhausted. The third consecutive game is still a rainy battle. How can he get the physical strength to defend Neto?

If Neto hadn’t been injured by accident, I’m afraid Wolves would have entered.

On the other side, Trippier is also terrible-only two of the 11 confrontations were successful, with a success rate of 18.2%.

Trippier, a first-class defender, was beaten so badly, mainly because he was too tired. After all, a 33-year-old man played the whole game twice in four days, which one can hold up?

If Newcastle can’t stand the wolves’ strong flank, then why play Manchester United today?

Manchester United and Rachford, these wingers, are better than Neto Huang Xican, right?

The pressure on Manchester United is too great, and it has been sprayed all the time. The last Manchester derby made people hang easily, and it was even worse.

Tenghage is different from Eddie Howe.

Eddie Howe can bring Newcastle to this height, and there is no need to worry about prestige, class crisis and so on.

But Tenghage should consider these. If he loses again, can he still convince the public? Will class be over? These are really hard to say.

Therefore, Newcastle can not fight, just stay and play the League and the precious Champions League. Even if you want to play the domestic cup, there will be a more important FA Cup. What is the British Cup? Tottenham Hotspur, which fights on a single line, rotates greatly.

But Manchester United really have no retreat. For them, victory will be more important than rotation.

Therefore, although the recent situation is worse for Manchester United, Manchester United really needs a victory.

On the Newcastle side, what Eddie Howe needs most is the health of the players. As for the British League Cup, the priority may not be too high.

Although the strength of the two sides is close, the gap in fighting spirit may be huge, and in the chicken rib cup, fighting spirit may be more important than strength, for example, Wolfsburg played Leipzig yesterday.

All things considered, can Manchester United satisfy the fans? What do you think? The cocktail party will look forward to their victory.

Well, in other competitions today, Xiaojiu will still send you text analysis in the evening. If you have anything unclear, you can ask me, "Look at the ball and see clearly", and we will be there or not!

If you like it, move your fingers and pay attention to it!

　　Spring comes as scheduled, everything is sunny, and the world is warm. I wish your days are full of sunshine. Let’s take a look at what friends circle copy can be sent with Minnan. com Xiaobian ~

When the spring breeze blows head-on, I stand behind you, as if spring is pushing you towards me.

　　I fell in love with this disturbing encounter of the world.Fall in love with the tacky and heavy spring that keeps repeating/Yu Xiuhua "Source"

　　"At this moment, under us are tender grass everywhere, the fields are dyed green again, the trees begin to sprout, and the jungle is dressed in green again, which is the best time of the year."/Virgil "Pastoral"

　　Warm rain, sunny wind, breaking the ice at the beginning, willow eyes, plum cheeks, have felt the heart of spring./Li Qingzhao’s "Die Lian Hua"

　　Some emotions in spring came into my body before spring./Yu Xiuhua "Unjustified Joy"

　　What is taken from here in winter will be returned to you in spring./heinrich heine

　　As soon as spring comes, cherry blossoms bloom on the island./Yoshiya Nobuko "Flower Story"

　　Spring is back. earthLike a child who knows poetry./Rilke

　　The first spring contains too many clear things: moss roses, lonely blue irises and peonies under my window. I look forward to the change of seasons and the arrival of the new year. Then the memories began to mix, the time began to fly, and the years began to overlap, making it difficult for me to distinguish the time in the memories./Naipaul

　　When the spring breeze blows head-on, I stand behind you, as if spring is pushing you towards me./Lin Shumandi "Like"

　　　　People’s Network News Autumn is a mature season and also a tourist season. After a burst of autumn rain, the autumn wind sent a continuous coolness, and the leaves changed their colors one after another. It’s crisp in autumn everywhere, and autumn scenery is pleasant everywhere. Everyone goes out one after another, truly tasting these autumn flavors, and they are all intoxicated with the pleasant autumn.

　　　　Kanas in Altay, Xinjiang

　　　　When I went to Kanas, I knew what the real autumn colors were. The leaves of Betula platyphylla and Populus cathayensis changed from green to yellow in the touch of autumn wind, and then from yellow to red. From a distance, the forest was dyed. The smoke from the Kazakh wooden house rises, surrounds the treetops and permeates the fields, which is long and quiet. Under the sunshine in autumn, Kanas Lake is blue and green, and a faint mist is transpiration on the lake … Kanas in autumn shows a little European scenery, reflecting the climate characteristics with four distinct seasons. Unfortunately, autumn in Kanas comes and goes quickly. Generally, the Golden Week of November is the best autumn outing season.

　　　　Sichuan daocheng

　　　　October and November are not the best time to travel to Daocheng, because winter comes earlier here, but the scenery at this time is unique, especially on the way from Daocheng to Aden. In the riverside and salad, Boxwood and Hongcaotan are the most beautiful, attracting many people who like photography.

　　　　Napahai, Shangri-La, Yunnan

　　　　Autumn and winter are coming, and when you walk into the Napa Sea in Shangri-La, you are greeted by golden grasslands, snowy mountains and various birds full of spirituality. Napahai is located 8 kilometers northwest of Shangri-La County. It is called "Napachuo" in Tibetan and "Lake behind the forest" in Chinese.

　　　　Aba miyaluo, Sichuan

　　　　Miyaluo, located in Lixian County, Sichuan Province, is the largest red leaf scenic spot in China at present. The biggest feature of miyaluo is that there are red leaves everywhere. Three needles and five-pointed maple in the 3688-square-kilometer deep mountain canyon are breathtaking. The Gulgou hot spring is refreshing, and the Tibetan and Qiang customs make people want to stay.

　　　　Jiuzhaigou, Sichuan

　　　　Jiuzhaigou is a fairy tale world made of water, and too much has been said about its beauty. Jiuzhaigou in autumn has become colorful, and this is the best time to travel to Jiuzhaigou. The red and yellow leaves are intertwined with the blue and green lake, which is amazing. This scene is really made in heaven and earth.

　　　　Beijing Xiangshan

　　　　Although the red leaves in Xiangshan are not as big as those in miyaluo, their fame is incomparable to that in miyaluo. Many people regard going to Xiangshan to see red leaves as an important project of Beijing tourism in autumn. At the same time, along with the red leaves of Xiangshan, there are activities such as climbing and winning. However, when the red leaves in Xiangshan are intoxicating, it is also when tourists are weaving, and often watching the red leaves becomes watching people.

　　　　Hebei Chengde Bashang

　　　　"It’s a late spring evening in the north, with poplars rustling and lush vegetation, and reddish clouds standing still at last, and I saw pine trees full of balsam …" This is Haizi’s poem "Trees in the North". When you walk into the dam in autumn, you will feel that the leaves and grass are beginning to change their colors, the sky is high and the clouds are light, and there is a trace of silence everywhere.

　　　　West Lake in Hangzhou, Zhejiang

　　　　"Wanqing Lake is as long as a mirror, and it is best to be in autumn at four o’clock." This is an ancient description of the autumn moon in Pinghu, one of the ten scenic spots in the West Lake. The best time to feel the beauty of the autumn moon in Pinghu is the Mid-Autumn Festival every year. Unfortunately, there may be many people at this time, or the weather may not be beautiful. However, September and October of the next lunar calendar are also good times to feel the beauty of Pinghu autumn moon. Compared with other beautiful autumn scenery, the autumn moon in Pinghu, West Lake, has a little more money, a little more urban flavor and romance.

　　　　Qixia Mountain in Nanjing, Jiangsu Province

　　　　"Spring cattle head, autumn Qixia." In the ancient city of Nanjing, this is well known to women and children. Qixia Mountain is famous. Besides Mingjing Lake and qixia temple, it is also famous for its red leaves in late autumn, which is the main attraction for tourists.

　　　　Juzizhou, Changsha, Hunan

　　　　Fifty years ago, the great man Mao Zedong revisited Orange Island and wrote the word "Qinyuanchun Changsha", which made Orange Island famous. As one of the eight scenic spots in Xiaoxiang, Orange Island, where the snow falls on the river, has different scenery in four seasons, especially in autumn.

Editor: Liu Li