[Pacific Auto Network]The vigorous 2015 new car offensive is launched here. The 16th session, as you expect, will be held in the newly-built "Four-leaf clover" exhibition center. Without the car model, it is worth the fare after watching these heavy new cars. At a time when there are too many things to see, this article comes to share your worries; Heavy new cars arrive one by one, and the wrong road is no longer taken. The surplus energy can be used for exploring flowers.

　　The 2015 Shanghai Auto Show will be held at the National Convention and Exhibition Center for the first time, with a total of 1,343 participating vehicles, accounting for 47 vehicles. There are as many as 109 starting cars in the world and 44 starting cars in Asia. In addition, there are 103 new energy auto show cars, including 51 domestic independent brands and 52 foreign brands.

◆ Introduction of the exhibition hall

　　Founded in 1985, Shanghai Auto Show has been held for 16 consecutive sessions, and the 2015 Shanghai Auto Show will celebrate its 30th anniversary. This auto show is also the first time to change the exhibition venue from the original new international Expo center to the newly completed National Convention and Exhibition Center.

Aerial view of National Convention and Exhibition Center (Shanghai)

　　Shanghai National Convention and Exhibition Center is located at No.333 Songze Avenue, adjacent to Shanghai Hongqiao Transportation Hongqiao Comprehensive Transportation Hub. It is jointly built by the Ministry of Commerce and the Shanghai Municipal Government, and invested and operated by Shanghai Expo Co., Ltd., with a total construction area of 1.47 million square meters and an aboveground construction area of 1.27 million square meters. It is currently the largest single building and exhibition complex in the world. The National Convention and Exhibition Center consists of four parts: exhibition hall, supporting commercial center, office building and hotel. It is connected into a whole by an 8-meter-high exhibition avenue, and can easily pass through exhibition halls, business districts, office buildings, hotels and other places. The exhibition hall is divided into two floors, with an 8-meter overhead walkway floor in the middle, which can easily reach the first floor exhibition hall and the 16-meter second floor exhibition hall.

General Plan of National Convention and Exhibition Center (Shanghai)

◆ booth distribution

　　The total exhibition area of Shanghai Auto Show in 2015 exceeded 350,000 square meters (280,000 square meters), and all 13 indoor exhibition halls of the National Convention and Exhibition Center were opened, including 8 pavilions (1H, 2H, 4.1H, 5.1H, 6.1H, 7.1H, 7.2H and 8.2h); 1 pavilion in the exhibition area (3h); 3 pavilions (4.2H, 5.2H, 6.2h) in the auto parts exhibition area; The media exhibition area and news center are 8.1H Hall. In addition, functional areas and service areas, such as dining area, lounge and infirmary, have been set up in the museum.

Floor plan of exhibition hall on the 1st floor of National Convention and Exhibition Center (Shanghai)

Plan of Exhibition Avenue on Floor 2 of National Convention and Exhibition Center (Shanghai)

Floor plan of exhibition hall on the 3rd floor of National Convention and Exhibition Center (Shanghai)

> > Pages 2 ~ 8 are the introduction of heavy-duty vehicles in each exhibition hall < <

> > Page 9 contains information such as ticketing and transportation < <

● 1No.1 exhibition hall

　　Aspect:The prime location of Hall 1 was reserved for local car companies in Shanghai and was chartered by SAIC.

　　

　　The brand-new luxury car CT6 will be introduced into China and put into production simultaneously. The new car is developed on Omega platform, and the all-aluminum frame makes it lighter. In terms of power, there are 2.0T high-power engine, new 3.5L V6 engine and new 3.0T twin-turbo engine, and the transmission matches ZF 8AT gearbox. The CT6 model is positioned above the CTS.

　　Buick

　　A new generation of Buick Weilang will be on the Internet.world premiereThe new car is positioned between the new Yinglang and Regal. Weilang’s wheelbase is 2700mm (the new Yinglang is 2640mm), and the new car will provide 1.5L and 1.5T engines. In the transmission part, the 1.5L engine is matched with 6-speed manual or, while the 1.5T engine is matched with 7-speed manual or.

　　The domestic Yinglang GT is called Verano in the United States. In fact, exactly speaking, the brand-new Yinglang just listed is more like an upgraded model of Excelle, and this brand-new Verano is the true successor of Yinglang GT. At present, the overseas version of Verano has not yet been released, and the domestic Verano to be launched by Shanghai GM should be a brand-new replacement model of the overseas version of Verano.　

　　Chevrolet new Mai Rui Bao

　　The new Mai Rui Bao to be released at Shanghai Auto Show is not a new generation of Malibu just released at new york Auto Show, but a modified version of domestic models. The new Mai Rui Bao adopts a brand-new family design, lacking some elements of American models, but more and more like European cars. In terms of power, the new Mai Rui Bao is still equipped with three engines of 2.0L, 2.4L and 1.6T, and the transmission is matched with a 6-speed automatic manual transmission.

　　

　　The new SUV model Baojun 560 of SAIC-GM will be launched at the 2015 Shanghai Auto Show. The pre-sale price range of the new car is 80,000-100,000 yuan, and three models are planned to be launched. Baojun 560 will be equipped with the same 1.8L naturally aspirated engine as the model. This engine has a power of 86kW(137PS) and a power of 186Nm, which matches the 5-speed.

● Hall 2

　　Aspect:The lineup of independent brands is huge.

　　Gac

　　Guangzhou Automobile Chuanqi will launch its new flagship car GA8 in the world at the 2015 Shanghai Auto Show. Chuanqi GA8 reconstructs China elements by using European stereoscopic aesthetic thinking, and continues Chuanqi’s family image of "Flying Dynamics Lingyunyi" and the design aesthetics of light and shadow sculpture 2.0. From the design drawing, it can be seen that the car adopts a light guide that is fully integrated with Chuanqi’s "G" logo.

　　Hippocampus 1.5T

　　The appearance of Familia M5 1.5T is slightly changed compared with the current model, and the black honeycomb front air intake grille and black and silver two-color wheels indicate better performance. In the power part, the M5 1.5T will be equipped with a 1.5T engine with a maximum power of 115kW(156PS) and a peak torque of 220Nm.

　　Chery

　　Chery’s new 7-seat MPV Arrizo M7 will be officially launched at the 2015 Shanghai Auto Show. The car adopts a 2+3+2 seat layout, and the storage space of the luggage compartment reaches 588L, but when the second row and all of them are laid down, the space can be raised to 2240L. In terms of power, it has been confirmed that there are two naturally aspirated inline four-cylinder gasoline engines, 1.8L and 2.0L, which will be launched in the early stage. The former only matches the five-speed manual transmission temporarily, while the latter focuses on CVT transmission.

● Hall 3

　　Aspect:Hall 3 is a commercial vehicle brand, and commercial vehicles such as Jianghuai, Dongfeng Liuqi, Futian, Chang ‘an and Dongfeng are all in Hall 3. The procurement of government, enterprises and institutions can focus on this exhibition hall.

● Hall 4.1

　　Aspect:Mercedes-Benz, British finidi, Jaguar, Land Rover, Acura and other luxury brands are concentrated in the Great Wall &hellip; &hellip;

　　Beijing

　　The domestic Mercedes-Benz GLA(X156) was officially rolled off the production line in Beijing Mercedes-Benz NGCC factory on April 8, and the new car will be officially launched on the opening day on April 20. Domestic GLA will launch five models with a pre-sale price of 270,000-400,000 yuan. GLA180 and GLA200 respectively correspond to the low/high power version of 1.6T turbocharged engine, and GLA220 and GLA260 respectively correspond to the low/high power version of 2.0T turbocharged engine. Automatic transmission models will be matched at 7 speeds, and full-time four-wheel drive system is optional.

Imported GLA

　　 concept vehicle

　　Last year, Mercedes-Benz released the Concept Coupe SUV, and its production version was the GLE Coupe released at the Los Angeles Auto Show. Similarly, the Mercedes-Benz GLC Coupe concept car will be launched in the world at the Shanghai Auto Show. According to the new naming rules of Mercedes-Benz, the new generation GLK will be renamed GLC, and the competitor is BMW X3; The competitor of GLC Coupe is naturally BMW X4.

　　 Coupe/AMG GLE63 Coupe

　　The slip back design on the side of GLE Coupe is the essence of GLE Coupe, and it is also its eye-catching focus. The design of the rear of the car is somewhat similar to that of the S-class Coupe. GLE450 AMG Coupe has an AMG appearance kit, which is naturally more fierce. Different from the ordinary AMG Sports sports kit, the model name has the suffix "AMG", and the dynamic performance has definitely improved a lot.

Mercedes-benz GLE450 AMG Coupe

　　The AMG GLE63 Coupe is equipped with a 5.5T V8 twin-turbo engine, with a maximum power of 350kW(476PS) and a peak torque of 650Nm. The transmission is matched with a 7-speed AMG SPEEDSHIFT MCT gearbox, and it takes only 4.3s for 0-100 km/h. It can be described as a fighter in an SUV. Now neither X6 nor X6 M will be lonely.　

AMG GLE63 Coupe

　　

　　A compared with SLS AMG, the car is smaller and lighter. The new car adopts aluminum chassis and more lightweight technologies, and the weight of the whole car is 1540kg. The biggest feature of AMG GT is that it doesn’t use gull-wing doors with SLS AMG to pull up the wind, but adopts ordinary opening mode.

　　In the power part, Mercedes-Benz AMG GT is equipped with a 4.0T V8 engine, and will provide two versions of high and low power. The maximum speed of AMG GT is 304km/h, and the acceleration time of 0-100km/h is 4.0 seconds, while the maximum speed of AMG GT S is 312km/h, and the acceleration time of 0-100km/h is 3.8 seconds.

　　AMG C63

　　The new AMG C63 is equipped with a 4.0T V8 twin-turbo engine to replace the previous 6.2L V8 naturally aspirated model, and the car system name is still C63. The acceleration time of 0-100km/h is 4.2s for AMG C63 and 4.1s for AMG C63 S.

　　/Forfour

　　The new generation fortwo and the platform shared with the new generation adopt the layout of rear drive. The new generation smart fortwo is designed with three doors and two seats, while the new generation smart forfour is designed with five doors and four seats.

Left: smart fortwo right: smart forfour

　　In terms of power, the new generation of smart fortwo and smart forfour will provide two engines to choose from, of which the maximum power of 1.0L naturally aspirated engine is 51kW (70ps); The maximum power of 0.9T turbocharged engine is 66kW(90PS). The transmission is matched with 5MT gearbox or 6-speed dual clutch gearbox, and the fuel consumption is as low as 4.1-4.2L/100km.

　　

　　The new Q70L is a mid-term modified model, which was launched at the 2014 new york Auto Show. A year later, he came to the Shanghai Auto Show and the new car is expected to be listed in the first half of the year. The appearance of the new car follows the brand-new family style design, with improved configuration and unchanged power.

　　Jaguar XF

　　Compared with the current model, the new generation XF has actually changed a lot. At first glance, there is actually no big surprise. The biggest reason is that it is too much like an enlarged version of XE. From the front face to the tail, you can see the shadow of XE, only the side of the car body still retains the previous generation XF lines.

　　In the power part, the new generation XF will provide 2.0L Ingenium series diesel engines with two kinds of power, in addition to 3.0T twin-turbocharged diesel engines. The sports version of XF S is equipped with F-type’s 3.0SC V6 gasoline engine. All models can be equipped with ZF 8-speed, but Ingenium diesel engine can also be provided with 6MT, and the official fuel consumption is as low as 4L/100km.

　　

　　The production model of Acura NSX will be launched in China at the 2015 Shanghai Auto Show, and it is expected to be listed in China this year. Acura NSX production version will adopt DOHC V6 dual.turbochargeengineThe specific value has not been announced, but it just means "more than 558PS(410kW)", which is definitely much stronger than the natural inspiratory power of the previous concept car.

　　Acura NSX has a motor on the left and right front wheels to distribute different torque to the left and right front wheels, and a motor connected to the engine on the rear axle to further strengthen the power of the gasoline engine. The transmission device is a 9-speed dual clutch.transmissionThis is enough to make people have high expectations for its actual performance.

　　

　　Haval H6 COUPE will be officially launched at this month’s Shanghai Auto Show. The front face of the new car adopts the design elements of the Haval family, and the tough waistline and compact tail design make this car look different. The length, width and height of this car are 4545/1835/1700mm, the wheelbase is 2720mm, and the trunk volume is 400-1146L L. In terms of power, the C model will be equipped with a 2.0T gasoline or a 2.0T diesel engine.

● Hall 5.1

　　Aspect:Volkswagen did not bring its own luxury brands such as Lamborghini, Bentley and Porsche as in previous years, and the momentum was reduced a little. Honda and Hyundai have also launched heavy new cars this time, so don’t miss it.

　　　FAW-Volkswagen

　　Golf 7 GTI adopts 2.0T engine, and the overseas version is 162kW(220PS), which reaches 350Nm. In terms of transmission system, the Golf 7 GTI is matched with 6-speed manual or 6-speed DSG, and the acceleration time of the former is only 6.6s. However, domestic fans have to be prepared to castrate some technologies of domestic engines, and the power data of domestic models is not as good as that of overseas models.

　

　　Compared with the ordinary version of the rear torsion beam suspension, the GTI version adopts the rear multi-link independent suspension with better motion performance. In addition, the re-adjusted suspension system of the GTI version also reduces the height of the car body by 10mm compared with the ordinary version. Because of the large enveloping design of front and rear bumpers, the length of the car body is also increased by 10mm compared with the ordinary version, while the weight of the car is reduced by 109kg compared with the ordinary version.

　　Shanghai GTI

　　As you can guess, the new POLO GTI is equipped with the 1.4TSI high-power version engine from the new Ming Rui, with a maximum power of 110kW(150PS), which is slightly higher than the current model. The 1.8TSI engine carried by overseas POLO GTI is still out of reach with domestic cars.

The picture shows the overseas version of POLO GTI.

　　New Superb

　　Skoda New Superb adopts MQB platform, and will share up to 50% parts design with the eighth generation Passat. In addition, the practical hatchback tailgate design will still appear on New Superb. In terms of power, the new car undoubtedly shares power with the new generation Passat. Domestic new cars are expected to be officially launched in November.

　　It is worth noting that the official Chinese name of the domestic New Superb has not been announced for the time being. Superb has two Chinese names in China, the old model is Haorui and the current model is Speedy. It is expected that the new car will still be called Speed School.

　　Audi TT/TTS/TT convertible /TTS convertible

　　The third generation Audi TT is built on the MQB platform. Although the wheelbase is a little longer and finally slightly exceeds 2.5m, it also brings something more important to TT than its full size &mdash; &mdash; 50kg weight loss. However, the most admirable thing about the new generation TT is that it is equipped with a matrix.

TT

TTS Coupe

　　As a convertible model, TT Roadster and TTS Roadster’s electric folding soft-top convertible takes only 10 seconds to unfold or fold, and the operational speed limit is as high as 50 km/h.

TT Roadster

TTS Roadster

　　　The new generation TT and TTS are equipped with a 2.0TFSI four-cylinder gasoline engine, and a 2.0TDI diesel engine is also available in Europe. The transmission system provides a six-speed manual and S tronic dual-clutch gearbox. TT can be equipped with four-wheel drive system, while TTS comes standard with Quattro.

　　Audi A6 Allroad quattro/S6/RS6 Avant

　　The biggest highlight of the new models is that the redesigned models all adopt brand-new matrix LED headlights, and the headlight follow-up steering function can be selected.

Audi A6 Allroad quattro

Audi S6

Avant

　　The powerful S6/S6 Travel Edition and RS6 Travel Edition are equipped with 4.0TFSI V8 twin-turbo engines. The maximum power of S6/S6 Travel Edition is 330kW(450PS), and the 0-100km/h acceleration time is 4.4S and 4.6S； respectively. The maximum power of RS6 Travel Edition is 412kW(560PS), and it only takes 3.9 seconds to accelerate from 0 to 100 km/h, and the top speed can reach 305 km/h.

　　Audi A7/S7/RS7 Sportback

　　The external changes of the new model mainly focus on the details of the body, including the new bumper, air intake grille and other details, and the biggest highlight is the matrix LED headlights. The new A7 interior features an improved interior style and a new MMI system. The new MMI system makes the new system faster and smoother by upgrading Nvidia graphics processor and LTE Internet connection.

New A7

New S7

New RS7

　　The powerful S7/RS7 Sportback is equipped with a 4.0TFSI V8 twin-turbo engine. The maximum power of S7 Sportback is 330kW(450PS), and the 0-100km/h acceleration time is 4.4 seconds. The maximum power of RS7 Sportback reaches 412kW(560PS), and it only takes 3.9 seconds to accelerate from 0 to 100 km/h, and the top speed can reach 305 km/h.

　　/Q7 e-tron

　　The new generation Q7 adopts the latest design concept of Audi family, the front air intake grille adopts integrated design, and of course, there are matrix LED headlights that the lamp factory is proud of. The new generation Q7 is built on the latest MLB Evo platform, and its body uses a number of lightweight technologies and materials, which reduces its body weight by 363kg compared with the current model (taking the 3.0TDI model as an example).

　　In terms of power, the new generation Audi Q7 is equipped with diesel engines with different powers and a 3.0TSI gasoline engine, and the 2.0T power combination is introduced for the first time mainly for the Asian market, further lowering the entry threshold of the car. It is worth mentioning that the e-tron model is equipped with a combination of 3.0TDI and motor, and with 8 speeds, the new car can bring amazing fuel consumption of 1.7L/100km, and its performance is not weak at all, and it can complete a sprint of 0-100km/h in 6 seconds.

　　Audi R8/R8 Plus/R8 e-tron

　　The new generation Audi R8 is equipped with a 5.2L FSI V10 engine, with a top speed of 320km/h and an acceleration of 3.5 seconds from 0 to 100 km/h; The top speed of the high-power plus model is 330km/h, and the acceleration from 0-100km/h is 3.2 seconds, which is 0.5s faster than the original R8 Coupé 5.2 FSI quattro, and the result is the same as that of the R8 cousin LP610-4 with 5.2L V10 engine.

R8 Plus

R8 e-tron

　　Compared with the original R8 e-tron, it only stays in the concept car stage. The new R8 e-tron is a production car directly, and its technology is more mature and advanced, with a maximum cruising range of 451km. The new car adopts pure electric drive, with a maximum power output of 340kW(462PS) and a peak torque of 920Nm. The 0-100km/h acceleration of the new car is 3.9 seconds, and the cruising range is doubled compared with the concept version previously launched, reaching 450km.

　　Guangqi Honda new generation fengfan

　　The sixth generation Honda CITY was launched in India as early as 2013. In 2014, it was renamed Grace in Japan and launched a version. We are no strangers to the CITY car series: the fourth generation of CITY is Guangqi Honda Sidi, the fifth generation of CITY is Guangqi Honda Fengfan, and the three names of City, Grace and Fit sedan all have the same meaning.

　　New CR-V

　　The new CR-V brand-new strip LEDs and new fog lamps are obviously different from the current models, and the chrome-plated ornaments look more. Honda finally installed the loud Earth Dreams Earth Dream technology engine on the new CR-V. In terms of transmission, the modified CR-V also adopts the latest CVT continuously variable transmission like the replacement Accord. Honda also said that the car has G-design Shift technology. In short, the fuel consumption is definitely better than the previous 5-speed automatic transmission.

　　all new tucson

　　Beijing Hyundai will release a new SUV code-named TLc at the upcoming Shanghai Auto Show, which may be a new-generation Tucson domestic model just released overseas. Tucson and ix35 refer to the same car, but the situation in China is a bit confusing. Tucson, a domestic Tucson, was replaced by ix35. Now ix35 may be called brand-new Tucson.

　　Mitsubishi outlander PHEV Concept-S

　　The Outlander PHEV Concept-S plug-in hybrid concept car adopts a brand-new X-shaped front face design, and the air intake grille is decorated with double banners and adopts a closed structure. I just don’t know how many of these high-tech designs can be reserved on the production car.

　　The new car will be equipped with a hybrid system consisting of a 2.0T turbocharged engine and an electric motor, with a combined maximum power of 147kW(200PS) and a peak torque of 337Nm. In terms of battery life, the pure electric mode can travel 55km, while the hybrid mode can travel up to 800km. The acceleration time of the new car is about 11 seconds per 100 kilometers, while the fuel consumption per 100 kilometers is only 1.6L

● 6.1exhibition hall

　　Aspect:The car models have been cancelled, so nothing can stop the luxury car hall from being crowded by the crowd.

　　 GT3 RS

　　Compared with the 911 GT3, the appearance of the 911 GT3 RS has not changed much (it is estimated that ordinary people can’t easily distinguish every car in the 911 huge car series). The new car has a brand-new dark surrounding kit, and two brand-new openings are designed at the front fender and the rear fender. The domestic price of the new car is 2.431 million yuan.

　　The new 911 GT3 RS is equipped with a 4.0L naturally aspirated horizontally opposed six-cylinder naturally aspirated, with 368kW(500PS) and a peak torque of 520Nm. The transmission is still matched with a 7-speed PDK gearbox. The 0-100km/h acceleration time of 911 GT3 RS is only 3.3 seconds, and the 0-200km/h is 10.9 seconds, and the top speed can reach 322 km/h. How can such a brush artifact not show off without the New North lap speed? The lap time of 911 GT3 RS on the North Ring Road was only 7 minutes and 20 seconds.

　　 Edition

　　 Edition includes three models, namely Panamera Edition, Panamera 4 Edition (four-wheel drive version) and Panamera Diesel Edition (diesel version). Compared with ordinary Panamera, the Edition special edition has a black window frame, a door handle with the same color as the body, and the same wheels of Panamera Turbo.

　　

　　As an evolved version of the 650S, the 675LT is one step closer to perfection. 0-100km/h acceleration takes only 2.9s, which is comparable to Ferrari’s new supercar 488 GTB. The maximum output power of the improved engine is 503kW(684PS/675HP), and the peak torque reaches 700Nm, which is 25HP and 22Nm more than that of the 650S s. It takes only 2.9 seconds for 675LT to accelerate from standstill to 100km/h, which is 0.1 second faster than that of 650S, while the acceleration time of 0-200km/h is 7.9 seconds, which is 0.5 second faster than that of 650S.

　　GTB

　　Ferrari 488 GTB has begun to accept reservations, and the first batch of cars will be delivered to domestic customers in July this year, but the price of imported cars has not yet been announced. Ferrari 488 GTB will be launched in China on April 20th.

　　Ferrari 488 GTB is equipped with a brand-new 3902cc twin V8 engine, with a maximum power of 492kW(670PS) and a peak torque of 760Nm, which is matched with 7 speeds. The acceleration time of 0-100km/h is only 3 seconds, while its acceleration time of 0-200km/h is only 8.3 seconds, and the top speed can exceed 330km/h, while the Ferrari 488 GTB achieved 1 minute and 23 seconds at Fiorano circuit.

　　Bentley new style

　　The new Continental GT family will include three models: 2016 Bentley Continental GT V8 S, 2016 Bentley Continental GT Speed and 2016 Bentley Continental GT Convertible. All three models have revised the style of the front bumper, widened the rear wheel arch, and changed the interior to Alcantara fabric seats with 17 colors to choose from.

2016 Bentley Continental GT V8 S

2016 Bentley Continental GT Speed

2016 Bentley Continental GT Convertible

　　In terms of power, the 6.0T W12 gasoline engine equipped with the hard top version and the convertible version has been adjusted and improved, with the maximum power increased by 15PS to 434kW(590PS) and the peak torque increased by 20Nm to 720Nm. The power of other models remains the same.

　　 LP750-4 Superveloce

　　Superveloce series has always been the endorsement of bull among bull, a new generation of bull.After its launch, its manic versionAventador LP 750-4 Superveloce finally arrived late. The domestic price of the new car is8,011,528 yuan. As the name implies, the power of Aventador SV is 37kW(50PS) higher than that of the ordinary version.

　　Gilded years special edition

　　The special edition of Phantom of the Opera "Golden Years" was inspired by the Phantom of the Opera promo "And the World Stood Still" released two years ago. This promotional film invested a lot of manpower and material resources in the early stage, which perfectly explained the spiritual connotation of the Phantom of Rolls-Royce, so it was widely praised by the audience. Recently, And the World Stood Still was awarded the honor by the British Film Institute. This time, Rolls-Royce chose to release this special version of the film to commemorate it.

　　 STI

　　The new generation WRX STI is the best explanation for the extreme driving machine. The new car adopts the high performance of 245/40 R18.tyreandBrake system. With upgraded DCCD AWD intelligent four-wheel drive system and intelligent driving management system will further highlight sports performance.

Subaru WRX STI

　　In terms of power, WRX STI is equipped with 2.5L horizontal opposition.turbochargeFour cylinderengine, with dual initiative.spiracleThe control system can generate power of 224kW(305PS)/6000rpm and 392Nm/4000rpm. Transmission, 6-speed manual.Absolutely the best choice.

● Hall 7.1

　　Aspect:BMW is the leader of Hall 7.1, and other second-and third-tier luxury brands such as Volvo, Cadillac, Lexus, DS and Lincoln are in town. Generally speaking, there are still some bright spots. In addition, it also mixed in Guanzhi, Jianghuai and Tengshi.

　　Bmw X5 40e

　　X5 xDrive40e will be equipped with a hybrid system consisting of a four-cylinder gasoline engine and an electric motor, but the power data will change slightly. The official parameters are: the maximum power of 2.0T gasoline engine is 180kW(245PS) and the maximum torque is 350Nm；; 83kW(113PS), maximum torque of 250Nm. When they work together, the combined maximum output power is 230kW(313PS) and the maximum torque is 450Nm.

　　In the transmission part, X5 xDrive40e will continue to use ZF 8 speed with mature technology. With the cooperation of lithium battery with capacity of 9kWh, its maximum battery life in pure electric state is 31km and its maximum speed is 120km/h.. However, in the mixed state, it immediately turns gorgeous, and its top speed will reach 210km/h, and the acceleration time of 0-100km/h is 6.8s s. The comprehensive fuel consumption of this car is 3.3L per 100 kilometers.

　　As for the charging time, BMW claims that the new car can be fully charged within 3 hours and 50 minutes when using household power; If you choose the special charging pile equipped with BMW’s i Wallbox (click to view BMW i Home intelligent charging system), the time will be shortened to 2 hours and 45 minutes.

　　

　　The appearance of the BMW 2 Series Gran Tourer is roughly the same as that of the 2 Series, and the front face is basically silly and unclear. From the side view, the place of C-pillar is obviously longer than the current 2-series Gran Tourer. The length, width and height of the BMW 2 Series Gran Tourer are 4556*1800*1608mm, and the wheelbase is 2780mm；; The 2 Series Active Tourer is 4342*1800*1597 with a wheelbase of 2670 mm.. It can be seen that the 2 Series Gran Tourer is mainly increased by 214mm in terms of vehicle length to accommodate it.

　　The 7-seat "2+3+2" layout is used in the BMW 2 Series Gran Tourer. The second row of seats can be laid down at a ratio of 40:20:40, and front and rear slide rails are provided for the seats to move, while the third row of seats can be laid down at a ratio of 50:50. The trunk space of the 2 Series Gran Tourer is 645L, which is expanded to 805L after the third row of seats are put down. If it is not enough, the space is instantly increased to 1905L after the second row of seats are put down.

　　BMW 6 Series /M6

　　The changes of the new car mainly focus on the slightly modified front bumper and the newly designed double kidney air intake grille (10 vertical bars per kidney are reduced to 9), the new headlights (standard LED high beam), the modified rear bumper and the newly designed wheel hub (the wheel hub diameter of the L6 model is 17 inches, and the wheel hub diameter of the more powerful V8 model is 18 inches).

BMW 6 Series Gran

New 6 Series Convertible

　　The new 640i is equipped with a turbocharged engine of 3.0T L6, with a maximum power of 235kW(320PS) and a peak torque of 450Nm；. The 650i was upgraded from a 4.0T V8 engine to a 4.4T V8 engine with a maximum power of 330kW(450PS) and a peak torque of 648Nm. The 0-100km/h acceleration time of the upgraded 650i rear-wheel drive model is 4.6s, which is 0.3s faster than the old model. 8AT gearbox with transmission matching ZF.

New M6 Coupe

　　Equipped with a 4.4T V8 twin-turbo engine, this heart has a maximum power of 412kW(560PS)/6000-7000rpm and a peak torque of 680Nm/1500-5750rpm. In order to match the more extreme performance of M6, BMW M-DCT7 speed is a unique match for M6. Therefore, it only takes 4.2 seconds for the car to accelerate at 0-100km/h, which is more rapid than 650i.

　　/X6 M

　　brand-newBmw X5 M sumBmw X6 M is equipped with 4.4T V8.engineWith the 8-speed M Steptronic gearbox and the M-size four-wheel drive system, the new car can accelerate into the range of 4.2 seconds in 100 kilometers, and the top speed can reach 250 km/h.

　　BMW 1 Series

　　The new BMW 1 Series (F20) has made great changes, including readjusted front face and taillight design, and the addition of brand-new three-cylinder turbocharged power. This time, the change is so great that it can be called a substantial change, which is essentially different from the tinkering with the front bumper when the BMW X1 was changed.

　　Power is the most important revision: the 116i equipped with a 1.5T three-cylinder gasoline engine replaces the old 114i, the 118i equipped with a 1.6T four-cylinder gasoline engine replaces the old 116i (same engine, same power), and the 120i equipped with a 1.6T high-power version replaces the old 118i.

　　 JCW

　　JOHN COOPER WORKS (MINI JCW for short), a high-performance version of a new generation of mini models, will be unveiled at the 2015 Shanghai Auto Show. The new car is equipped with a 2.0T high-power engine newly built by JCW, and the acceleration of 0-100km/h takes only 6.1s.

　　

　　Compared with the cash, the new generation of body side lines are richer, at least the shadow of Ford’s sharp edge can’t be seen from the outline, but the new car still takes the American luxury SUV route, which is steady and thick. The new car adopts a penetrating taillight group and changes the exhaust from the center of the circle to a square, which not only makes the rear of the car more stereoscopic, but also improves the luxury immediately.

　　Lincoln’s new navigator

　　The appearance of the new navigator keeps up with the rhythm of the family style, and the "split-wing" multi-strip air intake grille is adopted for the first time. In addition, the new car is equipped with 20-inch multi-spoke wheels, and of course, the manufacturer also provides a more aggressive 22-inch American brand large chrome-plated wheels. The new model is equipped with a 3.5T V6 twin-turbo engine instead of the old 5.4L V8 engine.

　　

　　Compared with the cash, the new generation of Lexus RX has changed greatly, and the appearance has undoubtedly adopted a new family style. In addition, the interior and power have been fully improved, which can be described as a heavy attendance. And more increases have further enhanced the competitiveness of this car.

RS350 F Sport

RX450h

　　The RX350 is equipped with an upgraded version of the 3.5L V6 naturally aspirated direct injection engine, but the power has been optimized to 222kW(302PS), which is slightly improved compared with the current one, but the new 8-speed automatic transmission is a bright spot. In addition, RX450h is equipped with a combination of 3.5L V6 Atkins engine and motor, and the maximum power is still maintained at the stage of 222kW(302PS), aiming at improving fuel economy.

　　

　　Lexus’ new ES will be launched in the world at Shanghai Auto Show. As can be seen from the official preview, the front face of the redesigned model follows the brand-new family style, the middle net of the spindle is more fierce, and the arrow LED is integrated with the headlights, and the overall shape is extremely sharp.

New lexus ES preview map

　　Changan PSA new DS5

　　The new DS5 adopts the brand-new family-style front face design of "wings of DS". The center of the chrome-plated grille with three-dimensional carving effect is the DS brand logo, and the lines of its two wings extend outward to the headlight wheel to form a flying wing shape. The new car also adds a 1.8THP engine with a maximum power of 150kW(204PS) and a maximum torque of 280Nm, which will be matched with a 6-speed automatic transmission.

　　Guanzhi 2 SUV concept car

　　Judging from the sketch of the design, the side lines of the concept car of Qoros 2 SUV are relatively straight, with a high waistline design, chrome-plated decorative parts on the side of the car body, and the front of the car is thick. It is expected that the design of the front face will be atmospheric. Judging from the design sketch, the design of the concept car of Qoros 2 SUV is relatively simple, which is the consistent style of the Qoros brand.

● 8.1No.1 exhibition hall&Hall 4.2 &5.2No.1 exhibition hall&6.2No.1 exhibition hall

　　Aspect:PCautoPacific auto networkThe base camp is in Hall 8.1 of the news media center, and the other three halls are Chinese and foreign auto parts exhibition halls.

● Hall 7.2

　　Aspect:Except BYD, Isuzu and other brands, the other brands in Hall 7.2 are related to Dongfeng Group. In addition to luxury brands, all the major brands associated with Dongfeng Group are gathered in this museum.

　　 NISMO

　　NISMO is called Nissan’s International Motorsport, and the Japanese God of War through its hands is like evolving from a complete body to a terminal body. The 3.8L V6 twin engine is equipped with a larger turbocharger, and it is also optimized, which makes the engine reach 444kW(604PS), which is 650Nm, which is 41kW(56PS) and 22Nm higher than the current model.

　　New generation loulan

　　The exterior design of the new generation Loulan originates from the released Resonance concept car, and the cross-border style and family style design are undoubtedly revealed. The new Loulan, like the new generation Qijun, is built on the CMF platform, and its body looks lower, and the inclination of A-pillar is extremely high. The design of D-pillar can be described as a stroke of genius. The more streamlined body design makes the new Loulan as low as 0.31, and the crossover is more and more intense.

　　Dongfeng Nissan Bluebird Production Edition

　　Nissan LANNIA Bluebird is a mass-produced model based on the Friend-ME concept car (the first launch) and Bluebird Impression concept car (the first launch in 2014). Under the guidance of Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co., Ltd., the Bluebird Impression Concept Car was jointly completed by Nissan China Design Center (NDC) and Nissan Global Design Center (NGDC). The future production models will follow the design elements of the concept car in large numbers.

LANNIA Bluebird Production Preview

　　Dongfeng 1.2THP

　　PSA Group’s brand-new 1.2THP engine will be equipped on its domestic models one after another. Among them, the L 1.2THP model will be unveiled in April, and then it is expected to be officially launched in June. (The picture in this article is C4L 1.6THP)

　　Citroen C4 Picasso/Grand C4 Picasso

　　C4 Picasso has the unique avant-garde shape of Citroen, and the design of split headlights is unique. Body dimensions are 4590*1830*1630mm, and the wheelbase is 2840mm. The seven-seat layout of 2+3+2 is adopted in the car, and the volume space is also expanded.

C4 Picasso

Big C4 Picasso

　　/yuan

　　BYD Song, which is scheduled to be listed in the third quarter of 2015, is positioned in; BYD Yuan, which is planned to be listed in the fourth quarter of 2015, is positioned at. The acceleration time per 100 kilometers of these three cars is less than 5 seconds, equipped with four-wheel drive system, and the comprehensive fuel consumption per 100 kilometers is less than 2L.

● 8.2No.1 exhibition hall

　　Aspect:The strength is balanced, and there are Japanese, American, Korean and independent brands in Hall 8.2. Although it is the last exhibition hall, there are still many exciting materials. Toyota, Ford, Mazda, Chang ‘an, Geely, etc. all took out their heavy new cars.

　　Toyota Corolla/Lei Ling Hybrid

　　The hybrid version of Corolla and the hybrid version of Lei Ling are expected to be equipped with a hybrid system consisting of 1.5L Atkinson gasoline engine and motor, which may be 73kW/99PS, and the comprehensive fuel consumption per 100 kilometers may be 4.7L.

Suspected FAW Toyota Corolla Hybrid Edition　

　　atenza

　　Mazda designers have slightly updated Atenza, which has served for 2 years. Although it is not a mid-term change, it also has some finishing touches. After the change, Atenza is naturally more lethal than the cash. The newly added chrome-plated horizontal bars of the air intake grille of the middle net and chrome-plated decorative strips of the fog lamp frame make the charming and gorgeous temperament of the new car soar. In addition, the Atenza Wagon wagon is expected to remain out of reach of domestic consumers.

　　Chang’an

　　The most intuitive change of the front face of the new CX-5 is that the hollow black honeycomb net is changed into a more spiritual black horizontal bar, and the family-style half-moon LED light is added to the headlight group, which improves the discharge ability of both eyes geometrically (the corona-stricken spectators queue up next to the trouble to pay the deposit).

　　Taurus

　　Ford Taurus will make its debut on the eve of Ford Night on April 18th, and the new car will be put into production at Changan Ford Factory, with a slightly higher positioning than the current Ford Mondeo, and will become the flagship model of Changan Ford. (This article is accompanied by: overseas version of Ford Taurus)

　　Changan Ford New Focus hatchback/sedan

　　The "Martin" big mouth on the new Focus is exactly the same as that on the new Mondeo and the new carnival. The difference is that the domestic new Focus will provide two styles of front mesh: ordinary silver transverse chrome grille style and biased black honeycomb grille.

New Focus hatchback (official map of overseas version)

New Focus sedan (official map of overseas version)

　　In terms of power, the new domestic Focus will continue to use the 1.6L naturally aspirated engine on the current model, but the 2.0L naturally aspirated engine will be cancelled. In addition, 1.0T and 1.5T engines will be newly added. The 1.0T engine has already been used in carnival, and the 1.5T engine is the same as Mondeo’s.

　　Ford brand new focus RS

　　In terms of power, the new domestic Focus will continue to use the 1.6L naturally aspirated engine on the current model, but the 2.0L naturally aspirated engine will be cancelled. In addition, 1.0T and 1.5T turbocharged engines will be added. The 1.0T engine has already been used in carnival, and the 1.5T engine is the same as Mondeo’s.

　　In terms of driving form, the third-generation Focus RS finally gave up the FF layout of the previous generation Focus RS, but was equipped with a system. Different from other models, this system can output up to 70% of the torque to the rear axle, and under the action of it, up to 70% of the torque can even be completely distributed to the rear wheels on either side; Generally speaking, the original factory of the new generation Fox RS is basically equal to a rally car.

　　

　　At first glance, you will think of the Ford GT40. The low body and special features completely inherit the elements of the GT40. At present, it seems that it is no longer a pioneer to turn aerodynamics into aesthetics. Under the more extreme aerodynamic characteristics, the design of this car is more intriguing.

　　The once brilliant V8 engine will not be inherited. The new generation GT40 adopts the 3.5L V6 twin-turbo engine that Ford is proud of at present, and it is said that the output can reach at least 441kW(S). The gearbox is equipped with a 7-speed DCT dual clutch as fast as lightning, so there is no need to explain the performance.　

　　

　　Zotye Z700 is positioned as a large and medium-sized car. The first model on the market will be equipped with a 1.8T turbocharged engine. There are three models to choose from: 1.8T DCT Elegant Edition, 1.8T DCT Premium Edition and 1.8T DCT Business Edition.

　　Geely’s new generation Emgrand concept car

　　The whole concept car continues the brand-new design style of Geely Borui. Like Borui, the new car adopts the zigzag middle net design, but it is much more elegant than the N-circle dense design of Borui. In addition, the concept car uses LED light groups.

◆ Exhibition date:

　　The 16th session will last for 10 days, including 2 media days, 3 professional public days and 5 general public days.

　　Professional Audience Day is a threshold set by the exhibition, which allows some spectators and potential buyers with higher spending power to enter the venue with less people, which is convenient for professional photography and mid-to high-end car booking, and does not need to provide relevant documents.

◆ Ticket information:

　　Since March 18, 2015, the official website of Shanghai International Auto Show has announced the ticket purchase method and amount, and sold tickets to the outside world. Since the through ticket has been cancelled this year, please arrange the time reasonably and buy a single-day ticket. (What you need to know about Shanghai Auto Show ticketing: http://www.autoshanghai.org/czpw/2015-03-16/90.html)

　　　　　　 Tickets for the 2015 Shanghai Auto Show will be sold through the official website, Taobao and five designated distributors: 962288, Oriental Ticketing, One-Ticket, barley net and Guevara. (Ticket purchase method: http://www.autoshanghai.org/czpw/personal.php)

　　Tips：Viewers who choose to book tickets online should remember to bring their second-generation ID cards with them on the day of the exhibition. This ticket is bound to your ID card.

　　If some companies and enterprises are prepared to provide benefits for their employees, they can also contact the organizers of Shanghai Auto Show to purchase group tickets. The purchase method of group tickets can be known through the official Shanghai Auto Show. (Shanghai Auto Show official website Group Ticket Link: http://www.autoshanghai.org/czpw/team.php)

◆ Auto show traffic

A. Take public transportation

　　1. Direct access to traffic routes near the National Convention and Exhibition Center.

　　Bus lines:197, 706, 710, 865, Xujing 1, Xujing 2, Xujing 4, Baixu Line, Qingxu Line, Zhuxu Line and Qingfeng-Xuzhou Special Line.

　　Rail transit:Xujing East Station of Metro Line 2

　　belowBus lineInterchangeable subway:

　　No.706: You can transfer to Jiuting Station of Metro Line 9.

　　No.865: You can transfer to Shanghai Zoo Station of Metro Line 10, Caohejing Development Zone Station of Metro Line 9 and jinjiang park of Metro Line 1.

　　Metro Line 2 is the most convenient means of transportation for the exhibition, which goes directly to the National Convention and Exhibition Center. You can see the convention and exhibition center at the entrance of Xujingdong subway station 2, 3, 4, 5, 13 and 14. There is a corresponding exit guide map in the subway, so you can choose the corresponding place to go to the exit.

　　2. Shuttle bus lines

　　Visitors can take the free shuttle bus outside the East Entrance Hall from 16: 00 to 20: 00 every day to the following rail transit stations:

　　Line 1: National Convention and Exhibition Center &rarr; Zhongchun Road on Line 9 (30 vehicles)

　　Line 2: National Convention and Exhibition Center &rarr; Line 10 Hongqiao Airport T1 Terminal (30 vehicles)

　　Line 3: National Convention and Exhibition Center &rarr; Jinyun Road on Line 13 (30 vehicles)

B. Driving a private car

　　1. Parking lot release

　　Due to the limited parking space in the National Convention and Exhibition Center, it is recommended to park the vehicles in the designated parking lot of the Shanghai Auto Show, so as to avoid the inconvenience caused by no parking space around the exhibition hall. In the far parking lot, the organizer of Shanghai Auto Show will arrange a free shuttle bus.

　　During the auto show, in addition to the 2,500 parking spaces in the North Square of the National Exhibition itself, many construction sites that have not yet started were requisitioned around the National Exhibition and transformed into temporary parking lots. There are about 2,200 parking spaces in P1 respectively; P2 about 1800 parking spaces; P3 has about 1,000 parking spaces (P3 parking lot is still under renovation).

　　P1 parking lotIt can provide about 2,200 parking spaces, which is more than one kilometer away from the National Convention and Exhibition Center. The charging standard is (less than 9 seats).10 yuan/time, the overnight stay will be charged twice (within 24h). Industry conscience &hellip; &hellip;

　　P2 parking lotIt can provide about 1800 parking spaces, which is close to the National Convention and Exhibition Center. The charging standard is small cars.10 yuan/time, butWithin a time limit of 5 hoursHow can I get to 20 yuan if I stop for one day during the day?

　　in additionNorth plaza parking lotA temporary parking lot for transporting materials for major exhibitors, so although the official said that it can provide about 2,000 parking spaces, only about 1,500 parking spaces can actually be used.

　　2. Driving route suggestions

　　Suggested route for driving to the National Convention and Exhibition Center (or driving according to road signs) During the auto show, there is a lot of traffic on the road to and from the National Convention and Exhibition Center, which is prone to congestion (Yan ‘an Elevated Road is heavily congested every day, so it is recommended to avoid detours). If driving, it is recommended to choose the relevant arrival route according to different directions and enter the nearest parking lot.

　　Line a: In the northern and northeastern regions, it is suggested to take the Central -S5-S20- Beizhai Elevated Road-Jiamin Elevated North Section-Songze Elevated Road to the Convention and Exhibition Center;

　　Line b: In the southern and southwestern regions, it is suggested to enter the exhibition center through the southern section of G60- Jiamin Elevated Road-Yinggang East Road;

　　Line c: In the eastern and southeastern regions, avoid the Yan ‘an Elevated Road as much as possible, and bypass it through the south and north passages. When Yan ‘an Road is congested, you can enter the exhibition center from Huqingping Interchange-Yingbin No.3 Tunnel-Shenbin South Road-Shenlan Road-Huaxiang Road-Yinggang East Road Interchange. You can also enter the Convention and Exhibition Center via the off-ramp of Huqingping Interchange-Yingbin 1st Road-Youle Road-Lianhong Road-Yingle Road-Xianxia West Road Tunnel-Shenhong Road-Yanghong Road-Songze Interchange-Panlong Road or Hongxu Road off-ramp-Yan ‘an West Road-Huqingping Highway-Panlong Road.　

◆ Later words:

　　Every day of every Shanghai Auto Show is more lively than the last day of the Agricultural Fair. In order to show respect for the equivalent currency of tickets, it is always a good thing to be targeted. Don’t be busy at the end of the day and find that what you want to see is basically not seen, and what you are looking at is basically not a new car. Remember this website, share this page, and wait for you there.

　

There has been a spit on the Internet, and the specific views are as follows:
1. There is no bright spot in the appearance. The typical domestic design of magic change products gives people the feeling that it is the first generation of Qin, not very advanced;
2. There are not many bright spots in the interior configuration, but it is the standard level of new power car companies;
3, similar to the ideal screen, there are no highlights such as the back screen. The propaganda is the smoothness of the central control screen and the seat. Now the new forces use more than 100 chips at every turn, and the smoothness of the car is the basic exercise;

4, the space is also very weak, the third row of media people are already spitting, in 2202, a 5-meter-long car was still propped up in the third row, which felt inferior to the small size, and even more ridiculous was that the trunk was also the smallest in the same level.
On the whole, this car is the poor foundation of the magic change platform, with too much stacking and no optimization. If it can be sold, it can only be sold through channels.

In this regard, some netizens said:
1. The chassis of this car is changed by the car, and the level depends on yourself;
2. As a person who plans to buy a second car in the past two years, this car can still be recommended. Only when the market is big can it be rolled up, but now it is impulsive to buy it. After one more year, it will be better to compare and see. After all, it is a second-generation product that has changed.

Netizen: There’s nothing wrong with your foundation. Ideal Tucki and the like don’t even have a micro foundation, so it’s just a good foundation. Mainly depends on the product perfection, after all, the new power stacking is already standard, and then it depends on how to improve the stacking.

On March 28th, Xiaomi Group held the launch conference of Xiaomi Automobile with the theme of "Forward" in Beijing Yichuang International Convention and Exhibition Center, and officially released Xiaomi SU7.

At the press conference, Lei Jun, founder, chairman and CEO of Xiaomi Group, said: "This is the first official appearance of Xiaomi SU7 and the most important moment in my life. Dream cars in this era must have the most advanced intelligent technology and the best driving sense. We hope to build a car that is the most beautiful, the best to drive and the smartest within 500,000, and to build a high-quality car. "

It is understood that Xiaomi SU7 offers nine colors to choose from, with a price of 215,900. Among them, the standard version is priced at 215,900, the Pro version is priced at 245,900, and the Max version is priced at 299,900. In addition, there are Xiaomi SU7 Founding Edition and Xiaomi SU7 Max Founding Edition, and the price remains unchanged, limited to 5,000 units. It can be ordered through Xiaomi Auto App, Xiaomi Auto WeChat applet or Xiaomi Auto retail stores in 29 cities nationwide, and delivered as soon as it goes on the market. The founding version will be delivered as soon as April 3, and the standard version, Max version and Pro version will be delivered at the end of April and May respectively.

"Intelligent Technology" Leading, Advanced Factory Integration and Innovation

Lei Jun said that smart electric vehicles are essentially "cars × electricity × intelligence". In the past decade, the industry has solved the problem of electrification, and the next decade will be a decade of intelligence. "Intelligence is the soul of a car, and intelligence will become the decisive point of this era."

In terms of intelligent technology, Xiaomi has a good technical accumulation and ecological scale. Xiaomi has entered the smart phone market since 2010, and now it is the top three mobile phone companies in the world, and has built the world’s largest consumer-grade AIoT platform. With Xiaomi 澎湃 OS as the carrier, it has built a "full ecosystem of people and cars" and has an advanced intelligent experience that runs through the complete scene of "people and cars". At the same time, it has accumulated profound technical capabilities in the fields of OS, AI and robotics, and these capabilities will be gradually applied to Xiaomi cars.

For example, Xiaomi SU7 not only has Xiaomi 澎湃 OS, the cockpit interconnection experience at the bottom, the whole ecology of people, cars and homes, but also realizes the first time that Xiaomi’s self-developed end-side model got on the bus. Xiao Ai, who is fully blessed by the big model, can not only control the car interactively by voice, but also integrate information such as the position, direction and vision of the car, so that the car can understand the real world like a human being.

In addition to the guidance of intelligent technology, Xiaomi continues to increase investment in intelligent manufacturing and promote the integration and innovation of advanced intelligent technology and traditional manufacturing. To this end, Xiaomi built its own industry-leading automobile factory in Yizhuang, Beijing. Besides the traditional four processes of stamping, welding, painting and final assembly, it also built its own large die casting and battery workshop. There are 29 R&D laboratories in the factory, and a test runway with a length of 2.5 kilometers and a design speed of 120km/h, covering 18 test road conditions. After the production capacity of the factory is full, a brand-new millet SU7 will go offline every 76 seconds.

Lei Jun said that Xiaomi Automobile Factory is led by scientific and technological innovation, maintaining high efficiency, high quality, green and sustainable, and accelerating the development of new quality productivity.

"Intelligent driving+intelligent cabin+ecology", winning the technical commanding heights of automobile competition in the second half.

"Choosing a smart electric car is essentially the strength of choosing smart technology. This is everyone’s real expectation for Xiaomi and new energy vehicles." In Lei Jun’s view, intelligent driving+intelligent cabin+ecology will become the technical commanding height for Xiaomi Automobile to participate in the competition.

In terms of intelligent driving, Xiaomi Intelligent Driving insists on full-stack self-research, with a total test of 10 million kilometers. Xiaomi SU7 comes standard with high-level intelligent driving functions such as high-speed navigation, one-button parking service and intelligent parking assistance that can be opened all over the country.

It is reported that Xiaomi’s intelligent driving R&D team has more than 1,000 people, and it is expected to exceed 1,500 by the end of the year, with the goal of entering the first camp in the industry this year. NOA, Xiaomi’s smart driving city, plans to open user internal testing in April, 10 cities in May and the whole country in August.

In terms of intelligent cockpit, Xiaomi SU7 brought the surging intelligent cockpit with advanced intelligent technology Yu Dacheng.

Xiaomi 澎湃 smart cockpit regarded the mobile phone and tablet as a part of the cockpit at the beginning of design, realizing multi-terminal integrated native design. There is no inductive connection between the mobile phone and the car machine. The commonly used App on the mobile phone can be connected to the car machine with one-click PIN, and the tablet on the back extension screen can automatically switch to the native car control desktop, realizing real-time synchronization of navigation information and freely adjusting functions such as air conditioning, seat heating and car music.

In addition, Xiao Ai, an intelligent voice assistant with 117 million monthly users, gets on the bus, which can realize many voice interaction functions far beyond the industry, such as continuous dialogue, offline dialogue, high-noise wake-up, and multiple instructions in one sentence. Thanks to the multi-modal integration of Xiaomi’s self-developed "MiLM-1.3B" end-side large model and the whole vehicle perception, the full link of Xiaomi SU7 voice interaction is upgraded, which not only covers the function of hand control in the car, but also enables the car to understand the real world like a human.

In terms of intelligent ecology, Xiaomi SU7 was born for in-vehicle intelligent ecology, and it is convenient to access a variety of CarIoT devices. For example, the expansion of physical keys, the use of magnetic attraction+screw double fixed design, can quickly adjust the common functions related to air conditioning. The upper, lower, left and right sides of the central control panel can be expanded, and an intelligent double dial can be installed on the central control panel, which can display information such as time, speed and mileage. The center console can also be extended and connected to the smart walkie-talkie suite. When driving, you can talk to your friends through the steering wheel buttons without picking up the walkie-talkie.

It is worth mentioning that for Apple users, Xiaomi SU7 also supports access to wireless CarPlay, and the rear bracket is compatible with iPad car control, which is currently the most eco-friendly model for Apple.

"the whole ecology of people, cars and homes" is fully opened

"Intelligence is Xiaomi’s strength. Starting from Xiaomi SU7, users can feel today’s smart technology." Lei Jun said that looking forward to the future, Xiaomi’s "people, cars and homes are all ecological", which connects all intelligent terminals together like never before, without feeling interconnection and ability coordination, so that everyone can experience the ubiquitous intelligent life.

The official release of Xiaomi SU7 also marks the new stage of Xiaomi’s strategy of "people, cars and homes are all ecological" from "complete closed loop" to "full opening", which is also an important milestone for Xiaomi to make steady progress and strive forward in 2024.

In the three years since it was announced to build a car, Xiaomi has achieved a qualitative change in comprehensive strength, and its underlying capabilities such as R&D, organization, talents, processes and informatization have been greatly enhanced, and its ability to resist risks has been qualitatively improved. Among them, by the end of 2013, the global sales volume of Xiaomi’s smart phones remained in the top three in the world for 14 consecutive quarters, the monthly active users of mobile phones reached 641 million, the number of connected devices on the AIoT platform reached 740 million, and the cash reserve increased by 30 billion yuan compared with three years ago, reaching 136.3 billion yuan, a record high, laying a solid foundation for the automobile business to be ready and the "all-people, cars and homes" to be fully launched.

In addition, Xiaomi firmly promotes the steady landing of the goal of the new decade-investing in the underlying core technology on a large scale and striving to become a global leader in a new generation of hard-core technology. For example, Xiaomi’s total R&D investment in 2023 reached 19.1 billion yuan, up 19.2% year-on-year, and it is expected to exceed 24 billion yuan this year. At the same time, the number of R&D personnel in Xiaomi reached 17,800, accounting for 53% of the total number of employees.

It is worth mentioning that in defining the overall strategy of "the whole ecology of people, cars and homes", Xiaomi also defined six sub-strategies, including high-end strategy, industrial capability leading strategy, OS strategy, AI strategy, chip strategy and new retail strategy, to further consolidate the development potential of Xiaomi’s continuous leap forward.

Jin and Liu Cuiping are discussing how to make a video with traffic.

After 6 o’clock in the morning on September 27, just after picking figs, gold was broadcast live.

　　"Have you increased your powder recently?" They greet each other like this.

　　Gold grows figs and Liu Cuiping raises peacocks. The base of the two people is on a hill, less than 1 km apart, but they rarely see each other.

　　At noon on September 27th, they met unexpectedly in Zhangfei North Road and sat down for lunch by the roadside.

　　Both of them were born in 1986. Two years ago, Gold was the senior operation manager of the glory of the king Mobile Games, with an annual salary of one million. Three years ago, Liu Cuiping was still engaged in real estate sales in Beijing and opened a real estate sales company in Guangyuan, Sichuan, which also earned a lot of money.

　　Then, why did they suddenly transform and return to their hometown to become farmers? To this end, Chengdu Business Daily-Red Star journalists conducted an in-depth interview with them.

　　run

　　Using short video platform overhead path

　　I am most concerned about "Is it getting pink recently?"

　　Seven or eight kilometers away from Langzhong City, Sichuan Province, National Highway 212 passes through a mountain pass, to the left is Liu Cuiping’s peacock farm, and to the right is the golden fig base.

　　On September 27th, Jin got up at 4am and picked figs with his brother and sister-in-law and four villagers invited. The weather is cold and the dew is heavy. You must wear rain boots when going to the fields. But the grass is deep and leafy, and the trouser legs are still wet with dew.

　　As soon as the fruit was picked, it was immediately repackaged and sent to more than 10 stalls in the city at 7 o’clock on time. After 9 o’clock, he drove the van to send the figs ordered online to the courier company for delivery.

　　On Zhangfei North Road, it was Liu Cuiping who stepped on the brake and opened the door. Liu Cuiping is preparing a PPT for a speech. When she meets gold, she wants to "ask for help".

　　But when they met, they first asked, "Is it pink?"

　　"It has risen by more than 10,000 this month. What about you?"

　　Liu Cuiping plays Tik Tok, and Gold plays Aauto Quicker, and they all shoot short videos. The video of Liu Cuiping holding a peacock for praise has more than 2 million clicks. This is her most "hot" video. It has only been three or four months since she officially updated the vibrato video. At present, there are 30,000 fans, and her goal is to reach 300,000 fans in two years.

　　Gold’s Aauto Quicker account has also been opened for several months, but its popularity is much slower, but he thinks his fan conversion rate is better. Gold also posts in forums such as Aika and Tianya, which are updated every day and broadcast live in Aauto Quicker. The fans of several platforms add up to tens of thousands.

　　"The conversion rate is high because my figs are cheaper." Gold says that a box of figs costs only tens of yuan, while a peacock egg costs 100 yuan, and a peacock costs 2,000 yuan. Not everyone can afford it.

　　In addition to shooting short videos, Liu Cuiping also does live broadcasts. Compared with gold, she is fully equipped, bought a tripod and a live microphone that can fill the light.

　　When she broadcast live, she introduced her own farm, peacock and pheasant. Some netizens left a message in the live broadcast room, "Sister Peacock, sing a song." She giggled and told people that "Sister Peacock doesn’t sell art, she only sells peacocks". She is sweet and lovely, and 80% of the live broadcast rooms are male netizens.

　　Just after picking, the gold was also broadcast live, eating figs live, how to sort and package, how to plant them, and introducing that the orchard with weeds has not used herbicides and fertilizers. A netizen entered the live broadcast room, and he greeted him next to him. "Come, welcome the old irons &hellip; &hellip;”

　　On the morning of September 27th, there were only more than 10 online viewers in the live broadcast room. He said that it was very touching that someone came to watch my live broadcast so early. In the live broadcast room, some people asked to buy fruit, and some people asked to buy seedlings &hellip; &hellip; He answered patiently one by one.

　　After a little leisure, he would sit on the ridge and look up at the sky, lost in thought. In this state, he also made his own Aauto Quicker video, and he often posted it late into the night in the forum, recording in detail his own figs in the past two years. He said that he "sucked powder" by sincerity and hard work.

　　In this regard, Liu Cuiping has another view. She said that she should be "new, strange and unique, and she should seize the audience in the first three seconds" and "sometimes she has to be thick-skinned" &hellip; &hellip; As soon as she shook her hair, she acted like a wait for a while, then turned and walked into the pheasant pen and went to catch the pheasant with open arms. She told Jin, who was holding a mobile phone, that she must shoot a feeling of "very dragging".

　　one’s original intention

　　I’m afraid I won’t have the strength to re-plan the future in a few years.

　　Under the hill, it is Jingu Village in Shaxi Street. Grapes and peaches are planted in the village, which has long been a piece of scale, and some people have invested in building luxurious farmhouses. The local government is also trying to build the village into a cultural tourism project with drainage ability around the ancient city of Langzhong.

　　At first, Gold "quietly returned to the village", and contacted a familiar village cadre for consultation. The other party directly advised him not to come back.

　　When Jin was a child, his family was poor. He was the first college student in the village to be admitted to an undergraduate course, and he made a fortune in a big city. He worked in Tencent with an annual salary of one million, so everyone should give a thumbs up.

　　Come back to farm, everyone thinks this choice is unwise. In April 2017, he began to come back to see the land. It was not until October that he officially signed a 100-mu land transfer contract with Murakami that he told his brother and sister-in-law who were working outside. Brother Huang Jun became angry with his younger brother, but it was too late to stop him.

　　Gold left five years’ living expenses for his wife and children, and returned to the village with 2 million savings and a quilt. He said that if he couldn’t do it in five years, he would admit it and then go back to Chengdu to continue to find a job.

　　In fact, at that time, he was planning to start a technology company with several partners. Deng Jia, his former colleague in Tencent, told the reporter that he was shocked when Jin told him that he was going to plant fruit. This colleague, who runs games and deals with data and players every day, "crossed the border too much". But now he sees the marketing of gold to his orchard, and he still feels the shadow of his Internet days.

　　Liu Cuiping started to do real estate sales in Beijing. After resigning, she ran a real estate sales company in Guangyuan, Sichuan for several years, and the income was very good.

　　In 2016, she came back to raise peacocks. Its farm, located in Wufeng Village, Shaxi Street, was the house and land that my uncle bought when raising silkworms. When my uncle stopped raising silkworms, she took the site from my uncle.

　　Over the past three years, Liu Cuiping’s peacock farm has invested more than 2 million yuan. At present, it is far from returning to the original, and the monthly income and expenditure can only be basically the same. Liu Cuiping said that she has suffered a lot in recent years. Last time a TV station interviewed her and talked about these bitterness, she cried herself.

　　Speaking of the original intention of starting a business, Liu Cuiping laughed and said that it was "hot head" at that time. Gold’s understanding of "fever" is that he is about 30 years old and wants to re-plan his future. "A few years later, I am afraid that I will not have this strength."

　　future

　　Representatives of new professional farmers hope to lead more villagers to find a good way out.

　　In April 2017, Jin resigned from the game company, took his wife and children for a trip, and then officially returned to his hometown to bury his head in farming. He is extremely low-key and afraid to contact his colleagues and friends in the past. For a whole year, his circle of friends has not updated his movements. He is afraid of failure and "criticism", which many people don’t understand and he doesn’t want to explain to others.

　　It was not until the end of May 2018 that the orchard began to bear fruit that he took a group of photos in the circle of friends and introduced himself as "one year of silence, intensive cultivation in October, 100 acres of orchard &hellip; &hellip;” Friends just "watched", and there were more than 200 comments and praises at once.

　　A neighbor wanted to invest in planting with him, but he refused. "At that time, he had no bottom in his heart." He was afraid of losing money. "All this money was saved by their frugality." In the Spring Festival of 2019, he began to introduce his orchard and his long-term planning to the villagers. At present, he has received phone calls from seven villagers, saying that he will plant figs this winter and ask him for seedlings.

　　Liao Youjun, who works in Shenzhen, is a primary school classmate of Gold. He said that when Gold came back, it was hard for him to understand that he had to give up such a good job and come back to farm as a farmer. When he came home for the Spring Festival this year, he saw Jin "pulling branches and tying strings" alone in the field. He really looked like a farmer, but he was impressed. He has been working in Shenzhen for more than 10 years, but he feels that he will return to his hometown sooner or later, so he is considering planting figs with gold. "Just next to his orchard, start with a few acres of land and step by step."

　　Jin said that he expects to recover the cost next year, but the goal is far from being achieved. His ideal is that the whole village will plant figs, so he desperately does online marketing. Langzhong City can digest 1,000 Jin of figs a day, and its own 100 mu can be sold locally, but if more villagers plant them, he will try to sell them to distant places.

　　Liu Cuiping also sells her own pheasant seedlings and peacock seedlings online. Recently, she is preparing to open a peacock noodle restaurant in Langzhong ancient city, where peacock handicrafts and peacock eggs are displayed and sold offline. She spared no effort to "raise the powder", but also felt that with more fans, she could "bring goods" and drive other villagers to raise them.

　　Tan Chaolin, the stationmaster of the Science and Education Station of Langzhong Agriculture and Rural Bureau, is familiar with gold. He said that gold moved him and made him admire. This young man has confidence, determination and ways. His internet work experience made him do a very good job in marketing. The Agricultural and Rural Bureau specially invited him to give lectures. He was sent to Sichuan Agricultural University to study before. As a result, when he introduced his experience, he suddenly became a "lecturer".

　　In Tan Chaolin’s view, under the background of rural revitalization strategy, gold is a typical representative of new professional farmers. Tan Chaolin said that he is also very confident in the fig of gold, and the relevant government units will also give strong support to this project, so that gold can play a leading role in the local area.

　　Regarding online marketing, Liu Cuiping is also deeply touched. In the past six months, she has traveled to three provinces and five cities, all of which are for investigation and study, some at her own expense, and some are organized by the government. She said that in Yiwu, you can find various anchors and online celebrity by searching people nearby on WeChat, but in Langzhong, the marketing of traditional industries is still in the traditional routine.

　　At the gate of Liu Cuiping’s farm, there are several government-made signs, and the local government also strongly hopes that they will take the lead and lead more villagers to find a good way out.

On March 21, Geely Automobile released its 2022 performance report, showing that the company realized revenue of 148 billion yuan, up 45.6% year-on-year, a record high; The net profit of returning to the mother was 5.26 billion yuan, an increase of 8.5% year-on-year; Affected by the price increase of raw materials and the increase in the proportion of new energy, the overall gross profit margin fell to 14.1%, but the average single gross profit increased by 11.1% to 17,500 yuan; Profits from technology and authorized services continued to grow steadily, up 29.9% year-on-year; Jizhi auto finance profit increased by 15.3% year-on-year.

In 2022, Geely Automobile increased its investment in intelligent electrification research and development, with the investment increasing by 51.2% to 8.4 billion yuan compared with the same period of last year; Strong financial position, operating cash flow increased by 4% to 16 billion yuan; The total cash level rose by 20.4% to 33.7 billion yuan.

Behind the sound financial performance, it is inseparable from the support of new car sales that have achieved growth in adversity. In 2022, the total sales volume of Geely Automobile reached 1.433 million vehicles, up about 8% year-on-year, outperforming the domestic automobile market, and its production and sales exceeded one million vehicles for six consecutive years.

Among them, Geely Automobile’s new energy sector has a bright market performance and has become a new driving force for the company’s growth. In 2022, the sales volume of Geely Automobile’s new energy products was 328,700, and the penetration rate of new energy in a single month exceeded 30% for many times, which doubled compared with the same period of last year. In 2023, Geely Automobile set the sales target at 1.65 million vehicles, an increase of about 220,000 vehicles over the previous year, of which the sales of new energy doubled compared with 2022.

While the sales volume is rising rapidly, Geely Automobile is accelerating the goal of sustained upward brand value. Take Extreme Krypton, a luxury intelligent pure electric brand, as an example. In 2022, Extreme Krypton delivered 71,900 vehicles throughout the year, exceeding the annual target. Among them, Extreme Krypton 001 is the only China brand luxury pure electric vehicle among ten thousand clubs in the luxury car market, with an average order amount exceeding 336,000 yuan, and it continues to be the sales champion of China brand pure electric vehicle with more than 300,000 yuan. The second model, the original pure electric luxury MPV&mdash; &mdash; The delivery of Krypton 009 was started in January 2023, and the average order amount exceeded 520,000 yuan.

In fact, with the gradual deepening of electrification and intelligence in the automobile industry, the domestic high-end new energy market has huge room for growth, and it has also become a great opportunity for major independent brands to rise upwards. According to the prediction of Zhang Yongwei, vice chairman and secretary general of China electric vehicle committee of 100, in 2023, the production and sales of China new energy vehicle market is expected to increase by 40% year-on-year, and the penetration rate is close to 40%, and the overall scale is expected to reach 10 million vehicles. Combined with the analysis of factors such as vehicle supply and vehicle life cycle cost, it is expected that the penetration of high-end new energy vehicles will accelerate this year, and the sales structure of new energy vehicles will continue to be optimized from dumbbell to spindle.

In this context, Geely Automobile is actively improving the product layout in the middle and high-end market segments. In February this year, Geely Automobile officially released a brand-new high-end new energy series &mdash; &mdash; "Geely Yinhe", the first smart electric hybrid SUV, Geely Yinhe L7 officially opened the reservation and will be delivered in the second quarter of this year. In addition, Geely has also released new energy electrification technologies such as Aegis battery safety system, Raytheon Hybrid 8848, and the brand-new car operating system "Yinhe NOS", which will be installed on the Geely Yinhe L7 model for the first time.

Soochow securities released a research report saying that the layout of "Geely Galaxy High-end Sequence+Low-end Geometry+High-end Krypton" is full-priced, the launch of "Geometry+Krypton" new car, the new release of Galaxy subsequence, the two-way power of EV+PHEV, and the blessing of Raytheon hybrid technology will help Geely Automobile to accelerate its transformation to new energy sources.

Over the years, Geely Automobile has insisted on independent innovation, increased R&D investment and achieved remarkable results. It not only leads domestic counterparts, but also successfully exports advanced technology to overseas markets. Now, the income from technology and authorized services has become another bright spot of Geely Automobile’s profit growth.

In 2022, Geely Automobile Technology and Authorized Services achieved a total revenue of 1.66 billion yuan, a year-on-year increase of 29.9%.

Specifically, with Proton Automobile and Geely Automobile entering the seventh year hand in hand, Geely strategically exported a variety of products and engine technologies to help Proton achieve sales growth and make efforts in overseas markets. In 2022, Proton Motor’s performance increased for the fourth consecutive year, with a total sales volume of 141,400 vehicles, accounting for about 19.6% of the market. It was the only company in Malaysia’s automobile industry that achieved performance growth from 2019 to 2022. At the same time, Proton Motor’s sales in the international market increased to 5,406 vehicles in 2022, a year-on-year increase of 79.1%, making it an export leader in the industry.

Not only that, Geely Automobile’s technical empowerment has also penetrated into the developed countries of automobile industry for the first time. In May last year, Geely Automobile invested in Renault Korea Automobile, and will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market. The new product adopts the world-class CMA modular architecture developed by Geely’s R&D center in Sweden, and uses the advanced hybrid technology of Geely Holding Group to provide users with an experience beyond expectations.

Behind Geely Automobile’s achievements, it is inseparable from the support and empowerment of Geely Holding Group.

"In the past two or three years, the financial position of Geely Holding is very good. Geely Holding has always maintained a fully supportive attitude towards the development of Geely Automobile and continued to help the development of listed companies. In the future, under the premise of complying with regulatory rules and marketization principles, the assets cultivated by Geely Holding are also open to listed companies. " Li Donghui, CEO of Geely Holding Group, Vice Chairman and Executive Director of Geely Automobile Holdings Limited, said.

In recent years, Geely Holding Group has made full progress towards technological transformation, making cross-border innovations in the fields of new energy technology, intelligent driving, three-electricity, on-board chips, operating systems, low-orbit satellites, etc., building the full-stack self-research ecosystem capacity around core technologies and accelerating the formation of a moat.

According to industry analysis, Geely Holding Group has laid out a series of front-end technologies, which has promoted the core competitiveness of enterprises and continuously released the ecological value of science and technology, thus continuing to empower Geely Automobile, bringing users a product experience that exceeds expectations and creating long-term returns for investors.

Focusing on building cars is not limited to cars. Under the guidance of Geely Holding Group, Geely Automobile’s accelerated transformation to intelligent technology companies has achieved initial results. Geely Automobile actively lays out the entire industrial chain of smart electric vehicles, realizes software-defined vehicles, tamps down core technologies, and develops the hard-core "technology ecology" of Geely Holding Group, promoting the rapid landing of the "Smart Geely 2025" strategy, and enabling Geely’s technology ecology to travel in the future.

Yan Jiayue, CEO of Geely Automobile Group, revealed that in the field of intelligent driving, the "Heaven and Earth Integration" version of Galaxy Intelligent Driving Scheme based on Geely Satellite will be launched soon. Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the certification of vehicle regulations, and can realize real-time accurate positioning by integrating Geely satellite communication, navigation and remote sensing technologies.

In addition, the first "cloud, number and intelligence" integrated super cloud computing platform for global car companies &mdash; &mdash; Geely Star Smart Computing Center was officially launched, with a cloud computing power of 8.1 billion times per second, which can improve the overall research and development efficiency of Geely by 20%. The official launch of the Geely Star Smart Computing Center marks that Geely has entered the "smart computing era" of building cars and achieved the leading intergenerational advantage in the smart computing industry.

In the future, Geely will persist in scientific and technological innovation, continue to promote new energy technologies, and strengthen scientific and technological ecology to empower smart driving and smart travel; Deepen international business, speed up resource coordination, and lay a more solid foundation for the sustainable development of Geely Automobile.

(This article does not constitute any investment advice, and the information disclosure content shall be subject to the company announcement. Investors operate accordingly at their own risk. )

Text/Jiangnan

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

&emsp; &emsp; On March 21, 2022, China Eastern Airlines Yunnan Co., Ltd. Boeing 737-800 (registration number B-1791) carried out a scheduled passenger flight from Kunming Changshui Airport to Guangzhou Baiyun Airport. At 13: 16, the plane took off from Kunming Changshui Airport. After 64 minutes, it deviated from the cruising altitude of 8,900 meters and quickly descended. It crashed near Moguang Village, Langnan Town, tengxian, Wuzhou City, Guangxi Zhuang Autonomous Region. All 123 passengers and 9 crew members on board were killed.

&emsp; &emsp; The Civil Aviation Administration of China, in conjunction with relevant departments, conducted a technical investigation on this accident in accordance with the China Civil Aviation Regulations "Provisions on Technical Investigation of Civil Aircraft Accidents" (CCAR-395) and the relevant provisions of Annex 13 of the Convention on International Civil Aviation. The main progress is as follows:

&emsp; &emsp; First, the search, identification and analysis of the wreckage. Organize the search for physical evidence of the wreckage, identify the main wreckage, take photos to collect evidence, mark the location of discovery, and make a map of the location of the wreckage; Conduct special technical investigation on aircraft structure, flight control system, engine and other wreckage, and analyze the attitude of the aircraft before falling to the ground and the possible working state of key control components; Send the engine parts, control system parts and other important wrecks to the laboratory for analysis to determine the cause of damage.

&emsp; &emsp; Two, flight operation and aircraft airworthiness. Investigate the crew members’ technical status, health status and actual performance; Investigate the release plan, load balance, performance calculation, operation monitoring and crew preparation of the incident flight; Investigate the company’s safety management, training management, personnel qualification management, maintenance management and other organizational management; Investigate the implementation of aircraft airworthiness instructions and service notices, the maintenance of routes and scheduled inspections, and the maintenance of faults; Investigate and analyze the fuel filling and fuel quality of the incident flight; Integrate monitoring data, video recording, etc., and analyze the flight state of the aircraft in the final stage; Repair the damaged recorder and analyze the obtained data.

&emsp; &emsp; Third, the flight security situation. To investigate the qualifications of security personnel and the working conditions of facilities and equipment at the take-off airport; Investigate the routine inspection and maintenance of runways, taxiways, taxiways and apron pavements used by the incident flights; Investigate the qualifications of air traffic controllers, communication, navigation and monitoring equipment, air traffic control automation system, air traffic control command process and air route weather conditions; Investigate the basic information, security inspection and loading of passengers, luggage, goods and mail; Check the dangerous goods carrying information of the incident flight and the dangerous goods training of the crew and related support personnel.

&emsp; &emsp; After investigation, the flight crew and cabin crew of the incident flight held valid licenses and certificates, and the flight, duty and rest time met the requirements. The physical examination before the flight on that day was qualified, and the crew qualification and configuration met the requirements; The airworthiness certificate of the incident aircraft is valid, and the qualifications of relevant maintenance personnel meet the requirements; No faults or abnormal conditions were found in the aircraft system, fuselage structure and engine before take-off, and no faults were reserved; The qualification of relevant operation support personnel on the day of departure airport meets the requirements, the facilities and equipment work normally, and the operation and operation conform to the working procedures; The qualification of relevant air traffic controllers meets the requirements, the communication, navigation and monitoring equipment works normally, there is no abnormality in radio communication and control command before the incident, and there is no dangerous weather report in the airspace and flight altitude of the aircraft at the time of the incident; The flight of the incident met the requirements, there was no cargo mail declared as dangerous goods, and there was no evidence that there were dangerous goods in the cargo mail and luggage.

&emsp; &emsp; Subsequently, the technical investigation team will continue to carry out experimental verification and cause analysis, and release relevant information in a timely manner according to the progress of the investigation.

　　CCTV News:Zhao Chunhua, 51, who lives in Hebei District, Tianjin, set up a shooting booth on the street to play balloons for two months. He was suddenly arrested by the police not long ago. On December 27, 2016, the court of Hebei District, Tianjin held the first instance.For the crime of illegal possession of firearmsSentence Zhao Chunhua.Three years and six months in prison.. What’s going on here?

△ Tricycle for Zhao Chunhua Balloon Shooting Booth.

　　The old lady put a shooting stall on the street. The police seized 6 guns for illegal possession.

　　Zhao Chunhua’s daughter, Wang Yanling, told reporters that her mother divorced her father a few years ago and she lived with her mother. Zhao Chunhua used to sell rice in the factory. In August 2016, Zhao Chunhua resigned and took over the shooting booth from an old man. He used a toy gun to hit the balloon. "It is the kind of common plastic bullet, and the gun is also that kind of plastic gun."

　　Wang Yanling said that because stalls were not allowed during the day, Zhao Chunhua set up stalls at eight or nine o’clock every night, and then closed the stalls at about twelve o’clock in the evening. After about two months, nothing happened.

△ Zhao Chunhua’s stall.

　　At around 22: 00 on October 12, 2016, Zhao Chunhua was suddenly arrested. According to the first-instance judgment of the case, the court found through trial that the public security organs arrested Zhao Chunhua during the inspection, and seized 9 guns involved and related gun accessories and plastic bullets on the spot, which were appraised by the Tianjin Public Security Bureau’s Material Evidence Appraisal Center.Six of the nine guns involved are guns powered by compressed gas that can normally fire..

　　In the first instance, the court sentenced him to three and a half years for illegal possession of firearms.

　　The People’s Procuratorate of Hebei District accused Zhao Chunhua of illegally holding six guns powered by compressed gas in violation of the state’s gun control system, and the circumstances were serious, so he should be investigated for criminal responsibility for the crime of illegal possession of guns.

　　On December 27, 2016, the Hebei District Court made a first-instance judgment on the Zhao Chunhua case. The court held that,Zhao Chunhua violated the state’s gun management system and illegally held guns. The circumstances are serious, which has constituted the crime of illegal possession of guns.; Zhao Chunhua voluntarily pleaded guilty in court and can be given a lighter punishment as appropriate; Defender’s defense opinion that Zhao Chunhua has a frank plot, is a first-time offender and has a good attitude of pleading guilty was adopted by the court as appropriate. In the first instance, the Hebei District Court convicted Zhao Chunhua of illegal possession of firearms and sentenced him to 3 years and 6 months’ imprisonment.

△ Zhao Chunhua

　　Appeal against the judgment has entrusted an attorney.

　　However, on January 1 this year, the reporter learned from Zhao Chunhua’s daughter Wang Yanling that her mother had filed an appeal, and the second trial had entrusted Xu Xin, an attorney for the case of Liu Dawei’s smuggling of weapons (Liu Dawei bought 24 imitation guns online in the BB Gun Zone of a website in Taiwan Province in 2014, and the goods were seized by the customs, and Liu Dawei was sentenced to life). Wang Yanling said that she had signed a power of attorney with Xu Xin on January 1, 2017. Next, the lawyer will do some work on evidence, such as the identification of the case, whether the evidence collection procedure is legal or flawed, and so on.

　　According to the "Regulations on Performance Appraisal of Firearms and Ammunition Involved in Cases by Public Security Organs" issued by the Ministry of Public Security in 2010, non-standard firearms that can’t fire standard ammunition are all recognized as firearms when the muzzle specific kinetic energy of the projectile fired is greater than or equal to 1.8 Joule/cm2. According to the relevant gun certificate, the six guns operated by Zhao Chunhua can normally fire the matching projectiles powered by compressed gas, and the muzzle specific kinetic energy ranges from 2.17 Joule/cm2 to 3.14 Joule/cm2. This has exceeded the standard set by the Ministry of Public Security.

　　Why does the Ministry of Public Security take the muzzle specific kinetic energy as the standard of 1.8 Joule/cm2 or more? In this regard, according to the research results of the forensic science appraisal department of Nanjing Public Security Bureau and related literature, there is a view that 1.8 Joule/cm2 is the critical point of gun appraisal, which means that it can cause minor injuries or more to the human eyes, the most vulnerable part of the human body. It is determined by experiments that when the muzzle specific kinetic energy reaches 1.8 Joule/cm2, it will cause damage to the naked eyes of the human body. However, there are also views that this standard is relatively low, because the eye part is special, and this muzzle specific kinetic energy will hardly cause damage to other parts.

　　Xu Xin believes that Zhao Chunhua has no subjective intention to commit a crime, and the social harm is small. He will question whether the gun appraisal standard formulated by the Ministry of Public Security is applicable in court judgment when defending.

△ data map

　　There are precedents for being sentenced for setting up balloon shooting booths.

　　The reporter found that Zhao Chunhua was not the first case to be investigated for criminal responsibility for the crime of illegal possession of firearms for setting up a balloon shooting booth. There were 23 similar cases all over the country, among which 17 cases were sentenced to probation, 3 cases were sentenced to public surveillance, and only 3 cases were sentenced to actual punishment.

　　All three cases that were sentenced to actual punishment occurred in Fangshan, Beijing.

　　Zheng, a woman, runs a simulated gun and balloons business in Shidu Town, Fangshan District, Beijing. On July 7, 2015, the public security organs seized 23 guns in their stalls. After being appraised by the Beijing Public Security Judicial Appraisal Center, 16 of them were identified as guns powered by compressed gas, and the other 7 could not be identified as guns. The court sentenced Zheng to three years and six months in prison for the crime of illegal possession of firearms.

　　In addition, Song and Zheng Mouhua, who were investigated together, were also sentenced to three years and two months and three years and three months respectively.

　　Watch more news

　　NEWS MORE

　　Paragraph 1 of Article 128 of the Criminal Law: Whoever illegally holds or hides guns and ammunition in violation of the regulations on gun control shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or public surveillance; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years.

　　Article 5, paragraph 2, of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Specific Application of Laws in the Trial of Criminal Cases of Illegal Manufacturing, Trading and Transportation of Firearms, Ammunition and Explosives: In any of the following circumstances, it belongs to "serious circumstances" as stipulated in the first paragraph of Article 128 of the Criminal Law:

　　(a) illegal possession and possession of more than two military guns;

　　(2) Illegally holding or hiding two or more non-military guns that fire bullets with gunpowder or five or more other non-military guns that are powered by compressed gas;

　　(3) illegally holding or hiding more than 100 military bullets, more than 5,000 air gun lead bullets or more than 1,000 other non-military bullets;

　　(four) illegal possession, possession of more than three grenades;

　　(5) Having reached the minimum quantity standard stipulated in the first paragraph of this article, and having other bad circumstances such as causing serious consequences.

　　(Source: Beiqing Daily The Paper)

　　With the popularization of health knowledge, many of us know that we can’t take medicine with tea or juice. However, do you know that warm water is not a "universal water" suitable for all drugs, and some drugs will reduce their efficacy if they are matched with it? In addition, rice soup and milk instead of water can also be the "drug primer" for some drugs. Today, we will ask the pharmacist in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital to teach you how to take medicine in the safest and most effective way.

　　What is an empty stomach? It’s time to take medicine.

　　The drug instructions will indicate the time of taking the drug in the usage, so what is an empty stomach? Is it not an empty stomach as long as you have eaten? How to define before and after meals? Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital in Beijing give a correct concept of medication time here.

　　Taking medicine on an empty stomach: generally, 1-2 hours before meals and 2-3 hours after meals belong to an empty stomach, and general laxatives and tonics are suitable for taking on an empty stomach;

　　Taking medicine before meals: it means taking medicine within 15-30 minutes before meals, and drugs for promoting gastric motility or protecting gastric mucosa are recommended to be taken before meals;

　　Taking medicine after meals: it means taking medicine 15-30 minutes after meals. Most medicines can be taken after meals, mainly to reduce the irritation of medicines to gastrointestinal tract or increase the efficacy when taken with food.

　　Are there any medicines that are not suitable for warm boiled water? exactly

　　With the popularization of health knowledge, many of us know that when taking oral drugs, we should avoid taking them with tea, fruit juice soda and alcoholic drinks. Not only that, the pharmacist said that there is still a lot to pay attention to in this medicine.

　　Live bacteria medicine is not suitable to be taken with hot water, so it is advisable to drink warm milk 30 minutes after meals, which is beneficial to form a protective film in the stomach and prevent gastric acid from damaging the medicine.

　　Heat-clearing drugs or purgative drugs with severe effects are taken with rice soup, which can not only protect the stomach, but also improve the efficacy; However, syrup drugs, if taken with warm water, are easy to dilute the drugs and reduce their efficacy.

　　Besides, can the sustained-release dosage form be chewed or broken in half? Pharmacists said that most sustained and controlled release preparations achieve sustained release through membrane dissolution and osmotic pump technology, such as breaking, chewing or crushing drugs, which may easily lead to drug overdose and adverse reactions; Only a few sustained-release preparations achieve sustained-release effect through multi-unit and unique microcapsule technology. These preparations can be taken apart, but not chewed or crushed.

　　See the ingredients clearly, avoid repeated medication and overeating.

　　When we use drugs ourselves, we must see the ingredients clearly and avoid repeated use of drugs. For example, the main components of two drugs with different trade names may be the same, so we should check the drug components when using them to avoid overdose.

　　At the same time, some people think that the greater the dosage, the greater the effect and the faster the effect. In fact, this is very wrong. The dosage of a drug is determined through rigorous scientific experiments and a large number of clinical observations. The dosage of the drug is beyond the therapeutic dosage range, which can produce toxic and side effects, damage human health and endanger life.

　　It is worth mentioning that some people are ill and impatient, and wish they could not take medicine as soon as possible. They often seek medical treatment from all directions or blindly buy a variety of drugs, which leads to the phenomenon of disorderly use of drugs. Due to the interaction between drugs and the combination of multiple drugs, the incidence of adverse reactions will increase exponentially. Therefore, we must be cautious about the combination of multiple drugs, which must be determined by doctors according to the needs of the disease, and do not blindly use drugs without authorization.

　　"Use with caution" is not that it cannot be used.

　　We usually keep some standing medicines at home in case of emergency. Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital said that when using drugs, they should read the instructions when purchasing drugs, and doctors should follow the prescription when prescribing drugs. For those who are not symptomatic, it depends on the indication of the drug. If you buy over-the-counter drugs in a pharmacy, you must choose the appropriate drugs according to the indications stated in the instructions.

　　If you are in a hospital and take the medicine according to the prescription prescribed by the doctor, you should follow the doctor’s advice when taking the medicine. In fact, prescription is not only a voucher for taking medicine, but also a medical document for patients to use medicine. At present, many hospitals are equipped with self-printing equipment, so that patients can print the corresponding prescription and use drugs according to the prescription.

　　Experts especially advise not to take "taboos" seriously. Children, the elderly, pregnant women and patients with poor heart, liver and kidney function should be cautious when using drugs, because these people have poor drug metabolism function and high possibility of adverse reactions. In addition, drugs labeled "use with caution" for specific groups are not unusable. But to remind you to be careful before using it. Be aware of adverse reactions: if you feel serious discomfort during medication, you must stop taking the drug in time.

　　In addition, the "storage method" of drugs is directly related to the effect of drugs and the stability of ingredients. Pay attention to whether to use cold storage, whether to avoid light, and how to store it.

　　Pay more attention to these five drugs for the elderly.

　　An expert from the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital explained that the elderly need to pay more attention to medication safety because of the decline of liver and kidney function, the slow elimination of drugs and the high sensitivity of related receptors in the central nervous system. Especially the following five drugs, pay more attention when taking them.

　　Digitalis drugs, including digoxin, cedilanid, strophantoside K, etc. Because the elderly excrete these drugs slowly, it is easy to cause drugs to accumulate in the body and produce toxicity. Therefore, when using these drugs, the dosage should be reduced, and the blood drug concentration should be monitored if necessary.

　　Anticoagulants, including oral anticoagulants and injections, are at risk of bleeding, so it is necessary to standardize the use of such drugs, take them on time according to the doctor’s advice, and monitor the coagulation function regularly;

　　Diuretics have many potential adverse effects on the elderly, and it is easy to cause hyponatremia if used improperly. If it is not corrected in time, the risk rate of adverse events such as postural dizziness, hypotension and falls will increase, so it is necessary to take it according to the doctor’s advice according to the dose course.

　　A small dose of sedative and hypnotic drugs can produce therapeutic effects. At the same dose, the risk of adverse reactions in the elderly is higher than that in the young and middle-aged people.

　　Laxatives such as phenolphthalein and rhubarb can easily cause colon spasm and make defecation more difficult. In addition, long-term use of laxatives may also lead to the lack of calcium and vitamins in the body, so it should be used with caution. If necessary, glycerol suppository, kaiselu and rectal lubricants can be selected. Old people with constipation should adjust their diet, strengthen proper exercise and develop the habit of defecation regularly.

　　Tips for drug safety

　　Know drugs: Before taking drugs, you should know the name, function, side effects or risks of the drugs used and how to keep them.

　　Taking drugs: when taking drugs, you should first know the dosage and whether there are any contraindications, and stop using them in time if you feel unwell.

　　Adding drugs: if you need to add drugs, you should consult a doctor to prevent multiple drugs from interacting and causing harm.

　　Check drugs: keep the list of drugs and check drugs regularly to prevent taking expired, symptomatic or ineffective drugs.

　　Stop using drugs: Do you need to stop using drugs? When to stop using drugs? Please follow the doctor’s advice or drug instructions. If you feel unwell, seek medical advice in time. (Reporter Li Jie)

　　CCTV News:On May 5, the domestic large passenger plane C919 rushed into the sky at Shanghai Pudong Airport and successfully completed its first flight mission. The successful first flight of a large plane not only inspired the aviation industry, but also closely related to our lives.

　　On the afternoon of 5th, Shanghai Pudong International Airport, a streamlined large passenger plane painted in white, blue and green pulled into the runway and taxied like a quiet and proud Dapeng.

　　Jin Zhuanglong, the commander in chief, said: "Agree to fly!"

　　At about 14 o’clock, the plane accelerated and flew into the sky smoothly and neatly in a short time. There are five flight test crew members on board, and the cruising altitude is about 3000 meters.

　　C919 jumbo jet is the first real civil aviation jumbo in China after Yun -10, a new generation of trunk passenger aircraft in China, and a new generation of jumbo jet independently developed by China. After nine years of research, C919 has completely independent intellectual property rights.

　　△ On the 5th, the C919 passenger plane made its first flight. After landing at Shanghai Pudong International Airport, the crew of the first plane walked out of the cabin and waved to the guests.

　　Seven questions you want to know about C919.

　　① Why does C919 own China’s independent intellectual property rights?

　　For such a complex product as a large aircraft, the overall design is extremely important. Without the overall design, even if the world’s best engine, fuselage, flight control, telex and so on are combined, you can’t get a flying plane. Wu Guanghui, the chief designer of C919, said that C919 is a trunk aircraft designed independently by China, and it has completely independent intellectual property rights in terms of the overall design of the aircraft.

　　The outer "shells" such as nose, fuselage, tail and wing come from China’s Chengfei, Hongdu, Shen Fei and Xifei enterprises, while many other key parts come from foreign enterprises. It is reported that global procurement is a major feature of civil aircraft manufacturing, and suppliers of Boeing and Airbus also come from all over the world. However, a major mission of C919 is to promote the development of domestic civil aircraft industry chain, and it is believed that more and more parts will come from China enterprises.

　　② Why isn’t the ②C919 equipped with a domestic engine?

　　At present, China does not have the ability to produce engines suitable for civil large passenger aircraft, and the engines of international civil aircraft manufacturers are also purchased from suppliers.

　　At present, the international civil aviation engine manufacturers mainly include Rolls-Royce of Britain, GM and Pratt Whitney of the United States, Snecma of France, and IAE and CFMI with multinational cooperation.

　　Of course, it is best to use engines from China, but the development of civil aviation engine industry can only be driven by large aircraft. Without a big plane, there will be no demand, and there will be no platform. This is the relationship between the industry leader and the industrial chain.

　　③ How is the safety of ③C919?

　　Wu Guanghui said that the C919 large passenger plane is designed according to more advanced technical standards, adopts the most advanced power, avionics, flight control and other systems provided by world-class suppliers, and is designed and produced in full accordance with international airworthiness standards, so its safety is fully guaranteed.

　　In the end, whether the C919 aircraft is safe or not is not the decision of its manufacturer, China Commercial Aircraft Corporation, but the airworthiness certification of the Civil Aviation Administration of China. In other words, the flight mission of civil aviation can only be carried out if it conforms to all aspects of the test of aircraft by the Civil Aviation Administration of China, and the safety test is the most important.

　　④ Which airlines have the opportunity to sit in C919?

　　C919 has received 570 orders from 23 companies around the world.

　　At present, many airlines such as China Eastern Airlines, Air China, China Southern Airlines, Hainan Airlines, Sichuan Airlines, Hebei Airlines, Happiness Airlines, Germany Puren Airlines, Thailand Metropolitan Airlines, and many financial leasing companies such as Ping An International Financial Leasing, ICBC Financial Leasing and Bank of Communications Financial Leasing have purchased C919.

　　After the first flight is successful, C919 will be transferred to the airworthiness forensics stage. Airworthiness certification is the management and technical realization process to ensure that the aircraft meets the minimum acceptable safety standards (airworthiness standards) formulated according to public requirements: the aircraft must be designed according to airworthiness requirements; There must be a suitable system to ensure that the aircraft design meets the airworthiness requirements; The applicant must show the CAAC that its large passenger plane meets the airworthiness requirements by means of calculation, analysis, inspection and test. Only products that have passed airworthiness examination and verification and obtained airworthiness certificate can enter the market.

　　Within one year after the first flight of C919 passenger plane, Comac China and China Eastern Airlines will start negotiations on the supply and demand of five aircraft.

　　Although the first flight was successful, it is still a long way from commercial operation. It is understood that the first flight is not a commercial operation of carrying passengers, but a step required to obtain various qualifications. After the first flight of C919 is successful, it needs to complete all kinds of forensic tasks before mass production. According to industry insiders, it takes about 3 or 4 years for civil aircraft to obtain evidence for flight test, and it will not enter the commercialization stage until the evidence is obtained.

　　Liu Shaoyong, chairman of China Eastern Airlines Group, said: "The agreement between China and Europe and the United States on airworthiness forensics has opened up a situation for the successful forensics of the C919 aircraft in the United States and the European Aviation Administration. We look forward to the early success of the forensics of the C919 aircraft and the early delivery to us for commercial operation after the completion of various forensics."

　　⑦ How will ⑦C919 drive industrial development?

　　Jin Zhuanglong, Chairman and Party Secretary of China Commercial Aircraft Corporation, said that China’s civil aviation industry chain driven by C919 large passenger aircraft has great potential. With Shanghai as the leader, 22 provinces and cities including Shaanxi, Sichuan, Jiangxi, Liaoning and Jiangsu, more than 200 enterprises and nearly 200,000 people participated in the development and production of large passenger aircraft projects, forming an industrial chain, a value chain and a innovation chain. Promote the establishment of 16 joint ventures in avionics, flight control, power supply, fuel and landing gear, and upgrade the supporting energy level of China civil aircraft industry.

　　This has not only significantly improved the basic outlook of China’s civil aviation industry development, but also forged an industrial chain with great potential for China’s economic transformation and upgrading.

　　In the future, with the promotion of large passenger aircraft projects and the batch production of jet aircraft in China, this industrial chain will gradually exert great economic potential.