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    Xinhua Online Haihai, July 23rd (Reporter Xu Xiaoqing) Recently, Shanghai Institute of Printing Technology officially released a long-term "boudoir-raised" non-legacy handmade font-"Yinyan Song Qi".

    Shanghai is the birthplace of modern news and publishing industry in China, which witnessed and promoted the development and evolution of modern Chinese character printing technology. "Chinese character printing and font writing skills" is an intangible cultural heritage in Shanghai, and its protection unit is Shanghai Institute of Printing Technology.

    In 1950s and 1960s, Shanghai Institute of Printing Technology explored the "printing font reform" according to the requirements of relevant authorities, and based on Shanghai’s printing and publishing industry, it collected talents in the fields of fine arts, calligraphy and sculpture from all over the country, and established the font research room of Shanghai Institute of Printing Technology. Today, people widely use computers to input Chinese fonts "Song, Black, Kai, Imitation Song", and the source of font design is this research room. For decades, through inheritance and innovation, the style of Song-style characters has evolved from the initial "Song-style integration" to "Song-style seven-style".

    The font "Yinyan Song Qi" released this time was designed by Xu Xuecheng, the first generation inheritor of the late "Chinese Character Printing Font Writing Technique". In 2020, under the leadership of Chen Qirui, the second generation inheritor of this technique, the value of this font manuscript was rediscovered. Shanghai Institute of Printing Technology started the development project of "Seven Styles of Song Dynasty", led by the fourth generation inheritors, and carried out digital development on the basis of full respect for the manuscript.

    The relevant person in charge of Shanghai Institute of Printing Technology said that the promotion of "Printing and Researching Song Seven" focuses on digital application, which will help to further inherit the intangible heritage of the printing industry and let more people know the evolution of modern Chinese printing fonts. This is also a respect and awe for traditional culture.

On April 10th, Google launched a series of practical barrier-free functions to help people with disabilities use Android phones, including text-to-speech functions, on-demand reading, subtitles and other functions. According to XDA, today Google launched a new function in its TalkBack service: a virtual Braille keyboard, which enables visually impaired people to type on their mobile phones without additional hardware (and without listening to Talkback voice prompts).

Google said that they have worked with Braille developers and users to develop this virtual keyboard, which will be familiar to anyone who has entered Braille before.

The keyboard adopts a 6-key layout, and each key represents one of the 6 Braille dots to form any letter or symbol. For example, typing "A" requires pressing point 1, while typing "B" requires pressing points 1 and 2 at the same time. Users can also use the keyboard to delete letters and words, add lines and submit text.

IT House understands that the new Braille keyboard will be integrated into the Talkback service as part of the "Android Accessibility Kit". . This feature is applicable to all applications, supports Braille Level 1 and Level 2, and is currently only available in English. It should be noted that the Talkback gesture is not available when the Braille keyboard is turned on.

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　　Produced by: Sina Finance Research Institute of Listed Companies

　　Author: ZZX

　　In April 2018, Dong Mingzhu mentioned in an interview.Shi Zeng responded domineering: "He (referring to Midea Group) is not an opponent at all. If I regard him as my opponent, I feel very sad." "I am the world’s boss in the field of air conditioning. Who is he?"

　　However, in just a few years,From "despising beauty" to "not catching up with beauty". According to the report of the first three quarters of 2023, Midea Group achieved sales of 292.38 billion yuan in the first three quarters, while the sales of Gree Electric in the same period was only 155.8 billion yuan, and the revenue of Midea Group exceeded that of Gree Electric by 136.58 billion yuan. From the perspective of profit, Gree Electric’s net profit opened a gap with Midea Group after 2019.

　　Then, why did Gree Electric fall far behind Midea Group in terms of revenue scale and net profit scale in just a few years? Is there a problem with Gree Electric’s corporate strategy and internal management?

　　Many strategic misjudgments have widened the gap between Gree Electric and Midea Group’s revenue and net profit.

　　By comparing the revenue scales of Gree Electric and Midea Group in recent years, we can also see that 2019 is a watershed between them. From the perspective of revenue, the revenue growth rate of Midea Group surpassed that of Gree Electric in 2019, and continues to increase. In addition to the HVAC business, the rapid growth of Midea Group’s revenue is mainly based on the rapid recovery of its small household appliances business after the epidemic.

　　From the perspective of net profit, Gree Electric’s net profit growth rate has been surpassed by Midea Group since 2018, and the net profit has been surpassed by Midea Group in 2019, and the gap has widened after the epidemic.

　　Gree Electric’s recovery after the epidemic is relatively weak. In terms of total revenue, the total revenue from January to September 2023 was basically the same as that in 2019 before the epidemic, but the net profit was not as good as that in 2019.

　　Going deep into the income statement, the sales expenses and management expenses of Gree Electric in the first three quarters of 2023 were 13.28 billion and 4.78 billion respectively, up by about 59% and 20% year-on-year.

　　Gree Electric mentioned in the company’s semi-annual report in 2023 that the reason for the increase in sales expenses was "the increase in product installation and maintenance fees". The author thinks that the cost increase is mainly due to the over-concentration of Gree Electric’s main business, and the air-conditioning industry accounts for about 70% of the company’s main business for a long time, lacking product diversity. Compared with Gree Electric, Midea Group’s business is obviously more diversified. In recent years, Midea Group’s continuous efforts in consumer electronics business have made the company’s revenue resilient and wide-ranging.

　　By analyzing the company’s strategy, the author thinks that the following three events may make Gree Electric be surpassed by Midea Group during the epidemic period and continue to widen the distance.

　　First, in 2012, Zhu Jianghong retired, Dong Mingzhu took over from Gree Electric, while He Xiangjian, the founder of Midea Group, retired and Fang Hongbo (Jin Qilin analyst) took over. The two sides chose different strategic paths at this critical moment. Midea group actively embraced the second curve and increased investment in new product research and development; Gree Electric, on the other hand, under the leadership of Dong Mingzhu, focused on the main business of air conditioning, and his business diversification was a little late.

　　Secondly, Midea Group complied with the trend of China’s business transformation, from scale economy to quality economy, and implemented supply-side reform and "efficiency-driven" strategy. Through the reconstruction of T+3 mode, agile operation and flexible manufacturing can be realized. Gree Electric, on the other hand, insists on the traditional mode of "pressing goods, rebate and fixing sales by production", which leads to rising costs and declining efficiency.

　　Finally, in the face of the rise of e-commerce, Midea actively implements the "two-wheel drive" strategy, which not only improves the efficiency of traditional channels, but also innovates the marketing model to conform to the development of e-commerce. However, Gree Electric’s e-commerce channel was slow and relatively negative in the early stage, which led to the online market share being surpassed by Midea Group.

　　It is noteworthy that Gree Electric entered the smart phone market in 2015. In 2017, on the first generation of Gree mobile phones, Dong Mingzhu, the chairman of Gree Electric, put his head on the boot screen of the mobile phone, and every time the user turned on the phone, he could see Dong Mingzhu’s photo with greetings from Dong Mingzhu below.

　　Although Gree Electric has never published its mobile phone sales, according to the sales data of several e-commerce platforms, the total sales volume of Gree mobile phones since its establishment in 2015 is about 40,000-50,000 units. In contrast, in 2023 alone, the total shipments of mobile phones in the domestic market totaled 289 million units.

　　In the smart phone market with many high-tech companies, such as Xiaomi Company, which focuses on cost performance, and Huawei Apple, which focuses on high-end, Gree Electric’s failure in the mobile phone market may have become inevitable.

　　The crumbling air-conditioning business in the post-cycle era of real estate

　　Lack of significant second growth curve support, business is concentrated in air-conditioning business in Gree Electric. At the bottom of the post-cycle of real estate, whether the company’s revenue can maintain the status quo may also be debatable.

　　As a daily electrical appliance purchased by every household, air conditioning benefited from the vigorous development of China’s real estate market in the past, and also ushered in its own prosperity. A number of studies show that, although there is a certain lag, there is a high correlation between the sales volume of air conditioners and the number of new houses delivered.

　　According to the data of the National Bureau of Statistics, in 2023, the national real estate development investment was 11,091.3 billion yuan, down 9.6% from the previous year; Among them, residential investment was 8,382 billion yuan, down 9.3%. From the real estate market pain caused by aging and economic transformation, the author will put a question mark on the sustainable growth of Gree Electric’s revenue.

　　On January 19th, the State Council held a press conference. The relevant person in charge of the Ministry of Industry and Information Technology introduced the development of industry and informatization in 2023 and answered questions from reporters.

　　The relevant person in charge pointed out that in 2023, the added value of industrial enterprises above designated size increased by 4.6% year-on-year, and 28 of the 41 major industrial sectors maintained growth. For the first time, the export volume of "new three products" exceeded one trillion, and the shipbuilding market share ranked first in the world for 14 consecutive years.

　　In 2023, automobile production and sales exceeded 30 million vehicles for the first time, with production and sales reaching 30.161 million vehicles and 30.094 million vehicles respectively, up by 11.6% and 12% year-on-year, reaching a record high and ranking first in the world for 15 consecutive years. In 2001, 4.91 million vehicles were exported, a year-on-year increase of 57.9%, ranking first in the world for the first time.

　　In addition, the Ministry of Industry and Information Technology and relevant departments will guide financial resources to increase support for major strategies, key areas and weak links in manufacturing. The balance of medium and long-term loans in the manufacturing industry has maintained a growth rate of around 30% for three consecutive years, and the financing scale of the national industry-industry integration platform has increased by 68% year-on-year. In the next step, we will focus on bio-manufacturing, artificial intelligence, inland river ships, low-altitude economy and other fields to explore early hard science and technology projects, guide financial capital, social capital and industrial capital to continue to invest, and at the same time continue to do a good job in listing and cultivating enterprises with the joint stock exchange.

　　The industrial added value increased by 4.6%.

　　Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, pointed out that in 2023, the added value of industrial enterprises above designated size increased by 4.6% year-on-year, an increase of 1 percentage point over 2022. Among them, the added value of industrial enterprises above designated size increased by 5.0% year-on-year. The overall scale of manufacturing industry ranks first in the world for 14 consecutive years.

　　Specifically, industrial production has stabilized and accelerated, and 28 of the 41 major industrial sectors have maintained growth. The ten key industries are basically stable, with an average growth rate of over 5%. The production growth rate of electrical machinery and equipment, automobiles and other industries all exceeded 10%, and the industrial added value growth rate of the automobile industry reached 13%.

　　The industrial economy of most provinces has recovered steadily, and the industrial added value of most provinces has increased year-on-year, and the growth area of provinces has increased by nearly 20% compared with 2022. The growth rate of 8 of the 10 major industrial provinces is higher than the overall growth rate of industrial added value in the national regulations. The growth rates of Jiangsu, Shandong, Anhui and other provinces all exceeded 7%.

　　The benefits of enterprises have steadily rebounded. By the end of November 2023, the losses of industrial enterprises have been narrowing for eight consecutive months since April 2023. The growth rate of operating income of industrial enterprises above designated size has rebounded for five consecutive months.

　　Investment in industrial fixed assets maintained growth, with a year-on-year increase of 9%; Investment in fixed social assets in the whole society increased by 3%. Among them, the growth rate of manufacturing investment has accelerated since August 2023, and the growth rate of investment in automobiles, electrical machinery and equipment, chemicals, non-ferrous metals and other industries is higher than 10%.

　　In addition, the market is expected to be stable and positive. By the end of November 2023, the number of industrial enterprises above designated size had reached 483,000, an increase of 32,000 compared with the end of 2022. The expected index of manufacturing PMI production and operation activities has risen for three consecutive months since October 2023, and the annual index is higher than the critical point.

　　Automobile exports ranked first in the world for the first time.

　　In 2023, China’s automobile industry made a breakthrough. Xin Guobin pointed out that last year, automobile production and sales exceeded 30 million vehicles for the first time, and the production and sales reached 30.161 million vehicles and 30.094 million vehicles respectively, up 11.6% and 12% year-on-year, reaching a record high and ranking first in the world for 15 consecutive years. The retail sales of automobiles reached 4.86 trillion yuan, accounting for 10.3% of the total retail sales of social consumer goods, and the added value of industrial enterprises above designated size of automobile manufacturing increased by 13% year-on-year.

　　New energy vehicles continue to lead the world. In 2023, the production and sales of new energy vehicles were 9.587 million and 9.495 million respectively, up by 35.8% and 37.9% respectively, and the sales of new cars reached 31.6% of the total sales of new cars.

　　Foreign trade exports have further stepped up to a new level. In 2023, the total vehicle export was 4.91 million, up 57.9% year-on-year, ranking first in the world for the first time. Among them, the export of new energy vehicles was 1.203 million, a year-on-year increase of 77.6%. Power battery exports reached 127.4 GWh, up 87.1% year-on-year.

　　Xin Guobin also pointed out that the development of the automobile industry still faces many challenges-most new energy automobile companies have not yet achieved profitability, there are shortcomings in areas such as automotive chips, and insufficient coordination on the development of intelligent networked vehicles.

　　For the next stage to promote the high-quality development of the automobile industry, the Ministry of Industry and Information Technology has made the following arrangements:

　　First, we will implement preferential policies such as tax reduction and exemption for the purchase of small cars, carry out comprehensive electrification pilot projects for vehicles in the public sector and activities of new energy vehicles going to the countryside, actively expand the consumption of new energy vehicles, and maintain stable industrial operation.

　　The second is to support enterprises to carry out joint innovation, increase technical research on vehicle chips, all-solid-state batteries and high-level autonomous driving, and further enhance the market competitiveness of products.

　　Third, organize the pilot application of intelligent networked vehicle access and "vehicle-Lu Yun integration", speed up the construction of infrastructure such as roadside perception and networked cloud control, further improve the standard system of vehicle end, road end and network end, and further promote the commercial application of intelligent networked vehicles.

　　The fourth is to further strengthen the overall layout of industrial development, prevent and resolve the risk of overcapacity, and maintain fair competition market order. Continue to promote the international development of the automobile industry, promote the elimination of various forms of trade protection policies, and create a good international and domestic environment for industrial development.

　　The United Stock Exchange should do a good job in listing and cultivating enterprises.

　　The 2023 financial work conference pointed out that it is necessary to adhere to the fundamental purpose of financial services to the real economy. Xin Guobin said that at present, the Ministry of Industry and Information Technology has carried out strategic cooperation with 22 financial institutions across the country, initially forming a work pattern of industry-integration, which is coordinated by departments, coordinated by central and local governments, coordinated by various policies, and widely participated by financial institutions. The data shows that the balance of medium and long-term loans in the manufacturing industry has maintained a growth rate of around 30% for three consecutive years, and the financing scale of the national industrial integration platform has increased by 68% year-on-year.

　　Relying on the hard science and technology attribute evaluation and listing cultivation mechanism jointly established with the stock exchange and local supporting policy incentives, we will guide social capital to invest early and invest small in hard science and technology, and build a sustained and stable innovation investment mechanism to make up for shortcomings, forge long boards and strengthen foundations. In the engineering stage, leading enterprises or dominant enterprises in the industrial chain put forward R&D needs, determine the respondents by "revealing the list" and other ways, include R&D projects in the scope of hard technology, encourage investment institutions to support R&D activities, and promote further supporting preferential policies where the projects land. In the stage of industrialization and marketization, some preferential loans, industrial investment, insurance compensation and other policies should be adapted accordingly to help innovative achievements quickly open up the market, including market verification and technical iteration.

　　Xin Guobin made it clear that this year, the Ministry of Industry and Information Technology will continue to further promote the integration of production and operation and strengthen cooperation with financial management departments. Expand the implementation of the special scope of "financial integration of science and technology industry" and hold special roadshows for the transformation of scientific and technological achievements in colleges and parks. Continue to carry out the construction and evaluation of hard science and technology attribute evaluation standards in subdivision fields. Focus on bio-manufacturing, artificial intelligence, inland river ships, low-altitude economy and other fields to explore early hard science and technology projects, guide financial capital, social capital and industrial capital to continue to invest, and at the same time continue to do a good job in listing and cultivating enterprises with the joint stock exchange, unblock the channels for capital withdrawal, promote the further virtuous circle of "science and technology-industry-finance" and promote the construction of a modern industrial system.

　　Promote the research and development of 5G-A and 5G lightweight products and accelerate the research of 6G technology.

　　In 2023, China’s information and communication industry grew steadily and continuously, and 5G innovation and development led the world. Zhao Zhiguo, spokesperson and chief engineer of the Ministry of Industry and Information Technology, said that by the end of 2023, the total number of 5G base stations in China had reached 3.377 million, the network base was further consolidated, and the network applications were constantly enriched. Applications in the 5G industry have been integrated into 71 national economic categories, with more than 94,000 application cases and 29,000 virtual private networks in the 5G industry. The application of 5G has been deeply promoted in industries such as industry, mining, electric power, port and medical treatment.

　　The continuous growth of 5G mobile phone users and the rapid increase of 5G traffic consumption have promoted the vigorous development of emerging services such as naked-eye 3D and cloud mobile phones, effectively expanding the development space of the mobile communication market. By the end of last year, there were 805 million users of 5G mobile phones, and 5G network access traffic accounted for 47%. According to the calculation of research institutions, it is estimated that 5G will directly drive the total economic output by 1.86 trillion yuan in 2023, an increase of 29% over 2022.

　　Zhao Zhiguo said that in the next step, the Ministry of Industry and Information Technology will study and introduce a continuation policy for the development of 5G applications, give full play to the guiding role of policies, and promote the high-quality development of the entire value chain of the 5G industry chain. Accelerate the construction of 5G networks and promote the deep coverage of mobile networks in key places. Strengthen the construction of 5G convergence application standard system, and continue to promote the technological evolution and product research and development of 5G-A and 5G lightweight. At the same time, accelerate the research of 6G technology, carry out technical experiments and strengthen technical reserves.

　　The prospect of comprehensive utilization of waste power batteries can be expected

　　Green and low-carbon is the production background of new industrialization. When asked about the achievements of industrial green and low-carbon transformation in 2023, Tao Qing, spokesperson of the Ministry of Industry and Information Technology and director of the Operation Monitoring Coordination Bureau, responded that the industrial structure has been continuously optimized, and backward production capacity in industries such as steel, electrolytic aluminum, petrochemical industry and building materials has been further withdrawn, and 78 steel enterprises have completed the whole process of ultra-low emission transformation with 390 million tons of crude steel production capacity.

　　The release of green kinetic energy is accelerated. The 16 MW offshore wind turbine with the largest single unit capacity in the world has been successfully connected to the grid for power generation, and the output of the main links in the photovoltaic industry chain has remained the first in the world for many years. The total output value of environmental protection equipment manufacturing industry is expected to exceed 970 billion yuan.

　　The comprehensive utilization system of industrial resources was further improved. In the whole year, 239 enterprises for comprehensive utilization of renewable resources such as waste steel, waste paper and waste power batteries of new energy vehicles were selected, and the comprehensive utilization of waste power batteries of new energy vehicles was 225,000 tons.

　　In the next step, the Ministry of Industry and Information Technology will continue to promote the implementation of the 14 th Five-Year Plan for Industrial Green Development. In 2024, it is planned to formulate about 100 carbon footprint rules and standards for key products. Vigorously develop green and low-carbon industries such as hydrogen energy and energy storage, improve the requirements of backward production capacity, energy consumption and environmental protection, and accelerate the synergy of pollution reduction and carbon reduction.

　　In-depth implementation of the green manufacturing project, in 2024, we will strive to cultivate 1,000 new green factories at the national level, improve the green manufacturing service system, and pilot the implementation of "enterprise green code". Give full play to the role of national production integration as a platform, and actively create green consumption scenarios in new energy vehicles and green household appliances.

　　Accelerate the construction of waste recycling system and encourage qualified areas to create "waste-free parks" and "waste-free enterprises". Promote the development of industrial norms for the comprehensive utilization of renewable resources. In 2024, the comprehensive utilization of major varieties of renewable resources should increase steadily, improve the emerging solid waste utilization system, and strive to achieve an annual comprehensive utilization of waste power batteries of more than 260,000 tons.

　　The reporter noted that the Ministry of Industry and Information Technology recently announced the fifth batch of enterprises that meet the "Industrial Standards and Conditions for Comprehensive Utilization of Waste Power Batteries in New Energy Vehicles". Up to now, the Ministry of Industry and Information Technology has announced a total of 148 compliance enterprises in five batches, including 85 echelon utilization enterprises and 48 recycling enterprises, and 15 enterprises involved in echelon and recycling at the same time.

　　Feng Yi, general manager of China Automobile Data Co., Ltd., said in an interview with the Securities Times reporter that the comprehensive utilization enterprises of waste power batteries have covered 24 provincial-level administrative regions in China, and the number of comprehensive utilization enterprises in each region basically matches the number of new energy vehicles, which can basically realize the "recycling and disposal nearby" of waste power batteries, and some regions have also formed regional power battery recycling industrial clusters. Driven by market demand, comprehensive utilization enterprises are constantly strengthening the cultivation of R&D and innovation capabilities, and the technical research and technological innovation of the industry are constantly strengthening, so the development foundation of the comprehensive utilization industry will be more solid and the prospects will be more predictable.

　　Review Salon is a learning platform for work exchange and theoretical discussion built by the editorial department of Financial Review for the vast number of financial review workers in China, which has played an active role in publicizing financial policies, exchanging review experience and exploring cutting-edge theories. After fierce competition, the hosting right of the second judging salon in 2020 was obtained by Qinghai Provincial Financial Investment Appraisal Center. From March 24th to 26th, the director of the Center, Comrade Xue Kai, led a team and invited Comrade Liang Weihua from the Budget Performance Management Office of the Office to form a 16-member presiding team. With the theme of "How to carry out budget performance management according to the principle of full coverage, whole process and all-round", we conducted online learning and discussion with financial evaluation institutions at all levels in China with WeChat platform as the carrier.

　　In a short period of three days, the presiding team focused on how to build a budget performance management system with "objectives in advance, monitoring in the process, evaluation afterwards and application of evaluation results", focusing on eight sub-topics, such as how to build a budget expenditure standard system, how to do a good job in budget performance management through monitoring in the process, and how to carry out project expenditure performance evaluation, and fully demonstrated the achievements of budget performance management in our province to all levels of national evaluation institutions, which were echoed by provincial evaluation experts.

　　The success of this appraisal salon has brought a feast of learning and communication to the national financial appraisal institutions. The wonderful discussion of appraisal experts fully embodies the advantages and values of financial investment appraisal service performance management, effectively enhances our deeper understanding and cognition of budget performance management, and opens up new ideas and new ways for the investment appraisal center to better serve the financial work in the future.

Every reporter Du Wei Wen Menghua every editor Dong Xingsheng

Looking for an overseas website to open a shop and sell China goods is attracting more and more businesses and capital.

According to enterprise survey data, in the first half of 2022, more than 20,000 cross-border e-commerce related enterprises were added nationwide. The Data Report of Cross-border E-commerce Market in China in 2022 (I) predicts that the cross-border e-commerce market is expected to reach 15.7 trillion yuan in 2022.

15.7 trillion, the market is very big, and the temptation is also great. "You don’t need to know English, the net profit of a single order exceeds 40%", "You can do it without purchasing channels and goods" and "The guaranteed turnover is 40,000 yuan a month". It is these tempting marketing terms of "cross-border e-commerce" that make dozens of people from all over the country, such as Li Yun from Guizhou, Zhong Yong from Hebei and Yu Wei from Inner Mongolia, fall into the trap of new tricks in just a few days, and some families even fall into it.

What is even more embarrassing is that these businesses don’t even know who they have been cheated by.

"This is a new situation." Li Chengdong, the founder of e-commerce of Dolphin Think Tank, pointed out in an interview with national business daily. Chen Zixing, a lawyer of Beijing Anbo (Chengdu) Law Firm, also told reporters that it was the first time that the seller suffered a "chain scam" case. "The cross-border e-commerce store and the website where the goods were purchased in the case were all fake."

Taking advantage of the information gap at home and abroad, the new deception that lures merchants to enter has cast a shadow over the rising cross-border e-commerce. After more than two months of follow-up investigation, the reporter personally experienced how Li Yun and others were tempted to open stores step by step, trying to break through the tightly woven network of chain scams; And talk to industry authorities, lawyers, etc., restore the reasons behind the new scam, and explore the problems and opportunities of cross-border e-commerce industry.

One ring and one ring: nearly 750,000 yuan was cheated in half a month.

In October 2022, Li Yun, who opened a physical clothing store, was attracted by the "gimmicks" such as cross-border e-commerce to open stores for free and without supply, thinking that he had encountered a "precious" entrepreneurial opportunity. Unexpectedly, she fell into a huge trap.

Under the guidance of the online "teacher", Li Yun opened a shop in Lelong shop that day, and purchased it through "Youhuo.com" and sent it to overseas buyers. Initially, Li Yun quickly received the payment on Lelong shop.

"I checked Lelong, which was established in 1998 and is very famous abroad." According to Liu Yun, in the next few days, more and more orders were placed, and the amount was getting bigger and bigger. "I have more than 100,000 yuan in each order."

Not without doubt. When she invested 4000 yuan, Li Yun called the relevant authorities, but at that time it was not clear whether it was fraud, so she didn’t care. After that, Li Yun opened two more stores in the name of his parents.

From the initial free shop opening, to the payment of several hundred yuan, and then to tens of thousands and hundreds of thousands of yuan, as the order is getting bigger and bigger, like "snowballing", in order to get the payment back, Li Yun has also spent more and more money. In order not to let the previous money go to waste, she can only continue to invest more money. After being unable to pay for the purchase of new orders, all three stores of Li Yun were frozen by the website. The "teacher" told her that she needed to pay a deposit of $50,000 to unblock the store. Until then, Li Yuncai realized that he had fallen into a scam and called the police.

The reporter logged into the backstage of Li Yun’s frozen women’s clothing store and saw that at present, Li Yun’s pending settlement amount exceeds 60,000 US dollars, and the settled amount exceeds 30,000 US dollars (the settlement failed to be withdrawn after the store was closed). "I have already delivered the unsettled and settled goods. I invested more than 600,000 yuan in this store alone." Liu Yun said that in just 15 days, his three stores were frozen successively, and more than 700,000 yuan was invested in Shui Piao. Among them, on the day of the alarm on October 24, 2022, I hit another 100,000 yuan.

For Liu Yun, this more than 700,000 yuan not only spent his savings, but also caught up with his parents’ savings for half a lifetime. What happened to Liu Yun is not a case. The reporter found that more than 30 sellers from all over the country had the same experience on the platform of "Lelong shop" alone. As of January 6, 2023, according to the reporter’s rough statistics, they have been cheated by more than 2 million yuan.

Yu Wei, who lives in Inner Mongolia, told reporters that she found that it was not the same collection account on the third day when she opened the store. She felt that it was not right, but after being induced by the "teacher" to check the backstage payment, she made another 8,000 yuan. "There were 50 orders of about 20,000 yuan that night. I asked the customer service to inform the customer to return the goods on the platform, but there was no response; Negotiating with the’ teacher’, the other party also said that there is no way to close the store and freeze the account if it is not delivered on time. "

Experience the deception of no supply: set big money with small money

"Open a shop without supply" and "Free of any deposit, tuition and consulting fees", and open the advertising links provided by the above sellers. The reporter saw that the advertising language on the poster was very attractive.

After the reporter clicked "consult now", he added the WeChat of "Customer Service of SiteGiant Co., Ltd." through a QR code. According to the other party, Lelong is the largest e-commerce platform in Malaysia, and now it is fully inviting investment from China merchants, with limited places.

When the reporter checked the enterprise information of SiteGiant Co., Ltd., he found that the number was "filled in by individuals" and no relevant information was submitted to verify the authenticity of the main information.

"There is no charge for supporting you to open a shop." The other party repeatedly stressed to reporters. Subsequently, it guided reporters to download ICQ software, and then pulled the group to introduce the operation of "teachers" to guide the opening of stores and selling goods. The reporter’s experience is exactly the same as that of Yang Liang, who works in Germany.

Yang Liang introduced that the "teacher" helped him with how to classify the product map and how to design the logo. At first, the other party was particularly enthusiastic. "Every day, I will help me pay attention to the store dynamics, teach me by hand, and ask me questions." When the store was placed by an overseas buyer, the teacher taught him to go to Youhuo.com to search for the goods the buyer wanted, and then he called the private account provided by Youhuo.com, "Tell me that I don’t pay taxes for my personal business, and I will believe it".

When "Youhuowang" delivers the goods for him, he can fill in the order number back to Lelong shop, which is regarded as the completion of the order. "They said that when the buyer receives the goods, I can go to the store to withdraw money." Yang Liang said, according to the "teacher", "every order will have a net profit of at least 40%. However, the delivery must be completed within 24 hours of the buyer’s order, otherwise it will be regarded as a violation and the store will be frozen. "

Everything went smoothly at first, but with the increasing amount of orders, Yang Liang’s investment in payment became more and more difficult, and the funds began to turn around. He once told the "teacher" not to push the flow and not to take orders first, but the orders were still one after another.

In just one week, Yang Liang’s shop was closed twice for failing to deliver the goods on time. After he scraped together a deposit of $1,000, the "teacher" also blamed him: "Don’t you even have one or two bosom friends?"

Yang Liang tried to contact overseas buyers and negotiate to cancel the order, but found that the other party was empty. When he questioned the "teacher" and asked questions, "The customer has placed an order of 100,000 yuan, and I have no money to purchase it. Can’t I not do this order?" However, it was accused by the "teacher" as an "unscrupulous merchant". "How can you make a phone call without an area code? How much money you prepare, just say in advance, you don’t say … you can’t solve it in violation of the regulations, just say that you have been cheated. "

At this point, Yang Liang just woke up, he is met "kill pig plate". Therefore, I immediately entrusted my domestic friends to call the police.

The public security bureau ran back and forth several times, but I still don’t know who cheated.

Is the Lelong shop where more than 30 sellers have settled in Malaysia?

The reporter called Lelong many times, but as of press time, he did not get a reply. "Lelong is a relatively old e-commerce platform in our country." Su Yanlu, Acting President of China Silk Road Entrepreneurs Association, told reporters that although the company address displayed on the website page of Lelong shop is the same as Lelong’s, there is no registration number required by the local government, and the logo of the two websites are different.

"I cried and begged my mother to trust me and lend me money to do cross-border e-commerce. As a result, I was cheated by nearly 750,000 yuan." After running back and forth several times in the Public Security Bureau, Liu Yun still doesn’t even know who he was cheated by. Another seller, Luo Qian, also smiled bitterly at the reporter: "When I went to the police station to report the case, I was asked the name of the fraudster or company."

No one knows the company information behind Lelong shop, and dozens of sellers also make personal calls to Youhuo. com, and the account number is different every time.

During the interview, almost all sellers mentioned to reporters that online stores sometimes can’t be opened, so they can only contact the "teacher" and use the re-sent website to enter. In this regard, the reporter asked the IT staff, and analyzed the Lelong shop and Youhuo.com mentioned by the seller by technical means, and found that the IP addresses of these two websites would "move" from time to time, but only in Tokyo and Hong Kong, China. "From the analysis results, the high probability is that the same company is operating, and the production price of such websites is low, and one can be made for several hundred yuan."

"The’ teacher’ said that our website is a sub-website of Lelong, which is aimed at China sellers and the company is in Hongkong." The seller, Li Lu, provided several videos to the reporter. After the store was frozen, she found a friend in Hong Kong and asked him to help to ask about the situation at the scene. According to the video recorded by his friend, there is no company related to Lelong shop in the office building where the address is located.

As a result, when the above-mentioned dozens of sellers realized that they were "cheated", they suddenly found out that no one even knew the "complaint" when they consulted a lawyer or reported the case to the police.

An e-commerce industry veteran told reporters that these dozens of sellers may encounter "chain scams", not only overseas stores are fake, but even the purchase website is fake, and there is no so-called overseas buyer at all.

According to the addresses and telephone numbers of overseas buyers provided by several sellers, the reporter called buyers in new york, London and other places for verification, but none of them could be connected, most of which were empty or wrong.

Wearing a cross-border e-commerce coat, online fraud

Before the "reverse Haitao" became popular, many China merchants had been "panning for gold" on platforms such as Amazon and Shrimp Skin. Compared with the capital investment and process of opening stores on these large platforms, criminals are aiming at the psychology that businesses want to try simply.

"This incident is a cross-border e-commerce cloak and online fraud." A veteran of the cross-border e-commerce industry analyzed that Lelong shop and websites with goods are located overseas or are fraudulent, which may make it difficult to implement supervision in China.

"Using overseas servers and virtual IP addresses to carry out illegal activities is a relatively high incidence in recent years, which undoubtedly increases the difficulty and cost of victims’ rights protection, and also increases obstacles and challenges for police investigation." Chen Zixing, a lawyer of Beijing Anbo (Chengdu) Law Firm, said in an interview that although he had been exposed to many cross-border e-commerce disputes, he encountered a case of "chain scam" for the first time.

Chen Zixing believes: "The incident has been suspected of a criminal offence, but it is difficult for the deceived seller to find out and confirm the subject identity and contact address of Lenglong shop by personal strength."

The reporter learned that in desperation, most sellers have used the search platform when searching for "cross-border e-commerce" as the defendant’s main body to report the case to the police.

"If the search platform pushes the relevant links and platforms of lenglong shop as advertisements, it may be recognized as an advertisement publisher. According to the relevant provisions of the Advertising Law, if false advertisements are published to deceive and mislead consumers and damage the legitimate rights and interests of consumers who purchase goods or receive services, advertisers shall bear civil liability according to law. " At the same time, Chen Zixing stressed that if an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, consumers can ask the advertising agent or publisher to pay compensation in advance.

In Chen Zixing’s view, the main problems faced by cross-border e-commerce victims in taking civil judicial channels are: First, it is difficult to determine the identity information of the defendant; Second, it is difficult to deliver judicial documents, and most cross-border e-commerce perpetrators are not in China; Third, it is difficult to implement and collect money. Even if the judgment is successful, there may be no property available for execution.

According to Chen Zixing, there are two main ways to relieve victims’ rights. First, the seller provides the information of the co-payee to the police and reports the case, and the police investigate and recover the money; The second is to take the payee as the defendant and bring a civil lawsuit to the court with jurisdiction to demand the payee to return the money.

Reporter’s Note: The space for cross-border e-commerce to create wealth is far beyond imagination, but it also has many traps.

As a factory in the world, cross-border sellers in China are the targets of major e-commerce platforms.

Relevant data show that in the past five years, the scale of cross-border e-commerce in China has increased nearly 10 times. In 2021, the import and export scale of cross-border e-commerce in China reached 1.92 trillion yuan. The report "Digital Platform Helps SMEs Participate in Global Supply Chain Competition" predicts that by 2025, the B2B market of cross-border e-commerce in China will reach 13.9 trillion yuan.

"As a new Nugget track, cross-border e-commerce has far more room for wealth creation and development than we imagined, but what we see is often only the winners. After people outside the industry actively or passively heard these success stories, they began to understand cross-border e-commerce, but they did not form a complete cognitive system and discrimination ability for cross-border e-commerce." Yao Zhengyi, secretary general of Chengdu cross-border electronic commerce Association, said in an interview.

"When the cross-border sea became a big market, it was also targeted by scammers." Li Chengdong, the founder of Dolphin Think Tank E-commerce, pointed out to the reporter that "doing cross-border e-commerce needs special caution. Sellers are lucky enough to believe that nothing needs to be invested, as long as they open a store, they can make money. "

The reporter learned through a large number of interviews that among dozens of deceived sellers, some people were attracted by gimmicks such as the operation of the marketing number of the "cross-border e-commerce" course on the short video platform. However, after entering, I encountered a fancy scam, and all the shops I opened ended in being frozen.

The seller Liu Li brushed a short video of cross-border e-commerce and came up with the idea of opening a store. After investing tens of thousands of yuan, the particles were not collected; Tian Honghua in Beijing paid nearly 30,000 yuan to find someone to operate on his behalf, and the other party ignored the "freezing" of his store after receiving the money …

There are no quick channels and rules for making money in any industry. Yao Zhengyi suggested that businesses that want to set foot in the cross-border e-commerce industry need to learn through formal channels to avoid falling into traps such as zero supply and fake shops.

As a consumer, the reporter learned from a number of cross-border e-commerce agency companies in the market that the "cooperation package" ranged from several thousand yuan to nearly 50,000 yuan, and promised tens of thousands of dollars a month to the agency stores.

"Last year, many colleagues disappeared." Xiao Le, who has been doing cross-border e-commerce operations for nearly three years, told reporters that the situation is very good, but the market is chaotic. "Those who are irresponsible and play routines will lose trust, and few can persist."

"China enterprises now need to go global. However, the real industry and brand going out to sea require enterprises to establish their own core teams, constantly explore and link resources from all parties to form a complete industry knowledge system. " Yao Zhengyi appealed that in order to make the cross-border e-commerce industry develop more orderly and efficiently, lawyers, scholars and other professionals who have studied the cross-border e-commerce industry can discuss the formation of some rules and mechanisms to avoid new online fraud incidents under the guise of cross-border e-commerce.

(In the article, sellers such as Li Yun, Yang Liang, Yu Wei, Luo Qian, Tian Hong, Li Lu, Liu Li and cross-border e-commerce practitioner Xiao Le are pseudonyms).

(Cartographer/Hong Yushi)

Red Net News December 7 th(Reporter Zhou Fen Shi Qianni) People want something, I want something, people want something, and I do something. According to the statistics of the online mass work department of Changsha County, from November 27th to December 1st, 2281 messages were received from the public, including 2053 messages for consultation and help, 208 messages for complaints and 12,345 messages for citizens’ service hotline, the leading mailbox of Changsha county government portal website and Changsha county urban management complaint hotline. The hot topics concerned by the masses are housing security, transportation and urban management. This week, the online mass work department of Changsha County focused on urban management issues, focusing on urban parking management issues and providing convenience services for citizens to park.

[Keywords:]

Urban management, smart parking and parking charges

[Appeal]

At 9: 46 on November 23, a netizen left a message in the mailbox of Changsha County Party Secretary in the red net "Asking for Politics in Hunan", reflecting that the charging amount of Xingcheng Zhibo charging system in Changsha County was inaccurate. The netizen said that at 7: 30 pm on November 22, 2023, he drove into the parking space designated by the municipal government of Tantouchong Road in Changsha County Maternal and Child Health Hospital, and left at 8: 06 am on the 23rd. However, in the free time, the Star City Zhibo charging system incurred parking fees in 3 yuan. In addition, according to others, this system still has the phenomenon that parking fees are not charged by half on weekends.

[disposal]

After receiving the problems reflected by the masses, the online mass work department of Changsha County transferred the problem to Changsha County Xingcheng Development Group Co., Ltd. for verification and handling. On the morning of November 29th, Changsha Xingcheng Development Group Co., Ltd. made a public reply. The unit said that after inquiring about the background system, the netizen’s vehicle entered the berth of Tantouchong Road (Kaiyuan Road-Liangtang Road) at 19:31 on November 22, and left at 08:00 on November 23, because the high-level video of this section has just been put into operation, and the vehicle failed to correctly identify the license plate number when entering, resulting in expenses. After checking the video data, the order did not actually generate any expenses, and it has been corrected in the background system according to the actual situation. The charging standard of Tantouchong Road section of Changsha Maternal and Child Health Hospital is as follows: the charging period is 8:00-20:00, 3 yuan/hour, and the parking fee is exempted if the parking time does not exceed 30 minutes, and the parking fee will be charged together with the first 30 minutes if it exceeds 30 minutes, and the 12 yuan will be limited for 24 hours, and the parking fee for new energy vehicles will be halved. Because the road section is located around the hospital, parking fees will be halved on weekends, except for free parking on important holidays (New Year’s Day, Spring Festival, Qingming Festival, May Day, Dragon Boat Festival, Mid-Autumn Festival and National Day) to alleviate the problem of parking in the hospital.

After receiving the feedback from the unit, the netizen took the initiative to leave a message to express his gratitude: "Thank you, leaders, the responsible unit has been exempted from 3 yuan, and thank you again!"

[opinion]

In recent years, with the improvement of people’s living standards, the traffic volume in cities is increasing, the parking space resources are always limited, and the problem of "difficult parking, difficult parking" is becoming increasingly serious. In order to alleviate the problem of "difficult parking" in urban areas, smart parking system has been applied to daily urban management. The application of smart parking system not only reduces the time consumption of car owners looking for parking spaces, but also effectively uses parking resources, greatly relieves traffic congestion, and can also improve urban public safety and help smart city planning. In the process of building a smart parking project, Changsha County fully listened to the suggestions of the masses, repeatedly discussed the parking lot location, charging time and price setting, actively solved the mass problems, and strived to provide more convenient parking services for the people in Xingsha.

Selected other cases:

"Netizen 2020120419104821": The paved road in Yangzitang damaged the road of Shanpo Formation in Daxing Village, with a lot of sand and stones on the road.

Changlong Street, Changsha County: After verification, the road did not cause damage. During the construction process, vehicles dropped a little asphalt material and stones when passing through the roads in huanghua town area. Knowing this situation, the street immediately arranged the construction unit to clean the stones on the road, and arranged the waterwheel to wash the road repeatedly, ensuring the road traffic safety.

"Netizen": A butcher shop in the east of Building B1 of Quanxing Logistics Park in Changsha County disturbed people by noise.

Law Enforcement Bureau of Changsha County: After investigation, the store has obtained a business license. When law enforcement officers checked, they found that the store used loudspeakers to broadcast relevant promotional advertisements to attract customers. The law enforcement team immediately asked the store to turn off the horn and informed the person in charge of the store that it should strictly abide by relevant laws and regulations and operate reasonably and legally. In the follow-up, Changsha County Administrative Law Enforcement Bureau will strengthen the law enforcement control and ensure a good city appearance and order environment for the general public.

"Small village": weekend camping vehicles on Laodaohe South Road illegally parked on the roadside, causing serious traffic congestion.

Traffic Police Brigade of Changsha County Public Security Bureau: The patrol control of Laodaohe section and surrounding roads will be strengthened on weekends, and illegal vehicles will be punished according to law. At the same time, in the process of patrolling and copying cards, traffic safety publicity and persuasion will also be increased.

"Netizen 1688803482582": There are a lot of sundries piled up in the 11 multi-storey public areas of Airport International Star City, posing fire hazards.

Huanghua town, Changsha County: The community and property management staff have been arranged to clean up, and the notice "Please do not pile personal items in public areas" has been pasted.

　　[literature and art watching tide]

　　editorial comment/note

　　Promoting the creative transformation and innovative development of Chinese excellent traditional culture, better constructing China spirit, China value and Chinese strength, and providing spiritual guidance for the people are the requirements put forward in the report of the 19th National Congress for the whole party to deeply understand and implement the spiritual essence and rich connotation of Socialism with Chinese characteristics Thought in the new era. As for TV variety shows, in recent years, under the policy control of the State Administration of Press, Publication, Radio, Film and Television with the development direction of "commonweal, culture and originality", the number of entertainment programs with copyright such as singing and talent shows has been greatly reduced, and the proportion of cultural independent original programs with China characteristics has been increasing day by day. It has become a common practice to promote the transformation and development of excellent traditional culture in the form of images, which has made a useful demonstration in the cultural field.

　　In the spring of 2017, the second season of the Chinese Poetry Conference, the Reader and other cultural programs were launched one after another, and the screens were popular, which not only attracted high ratings and attention, but also won rave reviews from the audience. Many industry experts came to the conclusion that "the spring of cultural programs has arrived". As a result, major TV stations and producers have boarded the development express train "bound for spring" and launched works such as I am an orator, Chinese characters, traveling thousands of miles, Chinese restaurant and Chinese series. At the same time, the popularity of cultural programs is also rising. The first stage of the network variety "The Speaker" has a total broadcast volume of 590 million; Hunan Satellite TV’s "Chinese Restaurant" has been the number one viewing champion for 11 consecutive issues, and the cumulative network broadcast volume has exceeded 2.6 billion; The first program of "Cheer for China" by Oriental TV reached an average audience rating of 0.74% in 35 cities nationwide, with 128 million TV viewers, setting a national audience rating record for traditional Chinese opera and cultural programs in the past three years … … To explore the reasons for the recent popularity of cultural programs and the ratings of Qi Fei, the main reason lies in the creators’ continuous transformation and upgrading to adapt to the changes in the market environment on the basis of cultivating the fertile soil of traditional cultural resources, so that the quality of works is steadily improved, and generate is full of vitality.

　　Creative innovation "deeply cultivates and broadens" traditional culture

　　For a long time in the past, the phenomenon of serious homogenization of cultural programs in China has been criticized by the industry. After the quiz show "Lucky 52" and "Happy Dictionary" became popular on the screen, a number of works with similar forms swarmed in. When "Lecture Room" was a smash hit, similar "lecture" programs rushed to the beach market … … The cluster broadcast of the same type of programs not only makes the audience feel aesthetic fatigue, but also makes the creation fall into a narrow lane of thinking. Happily, this problem has been significantly improved in the past two years. Cultural programs have achieved breakthroughs in the expansion of theme styles, the excavation of cultural connotations and the innovation of production concepts, and gradually entered the 2.0 era.

　　China’s traditional culture not only contains many outstanding core ideas and concepts, such as caring, honesty and justice, but also contains rich and complex ancient myths, classic ancient books and literary works. These classic cultural treasures, which often appear in textbooks and books, are like spring snow, giving people a feeling of "high cold", which inevitably makes TV audiences who mainly appeal to entertainment, release pressure and enrich their spare time feel dull and obscure. In order to make the program grounded and popular, the creators try to use all kinds of trendy and fashionable expressions and image languages that young people can understand. For example, The Book of Poetry by Oriental TV breaks through the inherent competition form of general educational culture programs, takes "Poetry into the homes of ordinary people" as the core idea, and pays attention to the flexible use of poetry in life; Anhui tv’s folk song competition program "China in My Ear" not only reproduces the classic melody of traditional folk songs to awaken the national memory infiltrated in the blood of Chinese people, but also innovatively incorporates modern elements, presenting popular style "Under the Silver Moonlight" and rock singing "I Love You, Snow in the North of Saibei" to show the enterprising spirit of young singers.

　　From learning Chinese characters together, reciting poems, busy dictation and holding competitions, to promoting reading, paying attention to folk songs, focusing on food and propagating family style, cultural programs have also jumped out of the old pattern that it is difficult to have new ideas, and are no longer confined to the competitions of poems and songs, but have opened up many humanistic themes focusing on urban scenery, food, opera and other fields. "Charming China City" by CCTV Financial Channel turned its creative vision to urban culture, and adopted a two-pronged model of "culture+tourism" to dig deep into the rich connotation and unique charm of the city. The Chinese Restaurant, which was recently broadcasted on Hunan Satellite TV, takes the story of Chinese opening a Chinese restaurant in a foreign country as the framework, which runs through the clues of spreading Chinese food culture and shows the confidence and tolerance of China’s traditional food culture.

　　Sincere feelings make the program "high but not cold"

　　High-value programs should not only temporarily attract the audience’s attention with novel forms, but also make them watch, think positively and discuss enthusiastically, infect and inspire people and guide the way forward. Therefore, while thinking about how to improve the expression form of the program, producers try to realize the transmission of "internal" value through this "external" change. Dong Qing, the producer of The Reader, said: "We construct the reader’s personal life experience through conversation. When the speaker and the listener have the same mind and the emotion reaches a certain saturation, the text comes out with the trend. The guests were restored to the appearance of sincere readers on the stage, at ‘ I want to read ’ Not ‘ I can read ’ In the active expression of, complete ‘ Asking about life in the name of literature ’ The mission. "

　　In the case that the trend of variety show "fighting for star lineup" has been widely criticized by the industry, many creators of cultural programs do the opposite, emphasizing "civilian consciousness" and paying attention to the interaction between their works and people from all walks of life. As a result, more and more topics are concerned about the fate and feelings of ordinary people and reflect the great practice of people’s production and life, making cultural programs more zeitgeist and practical significance. For example, Hunan Satellite TV’s "A Thousand Miles of Children" uses documentary shooting, interviews with people and other methods to visually and vividly present the family letters and the ordinary stories between parents and children behind them, showing the good family style of ordinary people. In "I am an orator" by Beijing Satellite TV, ordinary people from different educational backgrounds, different regions and different industries tell their life experiences in front of the audience: the courier still does not give up his dream after hard work, the soldier excitedly tells his mission, the Harvard girl tells us with personal experience that "the country is strong and the teenager is strong", and the network anchor is named "Shoumai" … … The presentation of these "amateurs" diverse attitudes towards life can not only help different audiences to find the content that is in line with their own ideas, thus generating emotional resonance, but also demonstrate the upward attitude towards life and deep feelings of home and country in contemporary Chinese.

　　A variety of paths make excellent culture "spread properly"

　　Internet instant messaging, two-way interaction, mass storage and other characteristics bring not only the optimization and upgrading of content production and the change of audience interaction mode, but also the expansion of communication pattern, the increase of communication channels and the change of communication mode to TV programs. In this case of drastic changes in the communication ecology, producers should keep pace with the times and actively adjust their propaganda ideas in order to obtain a wider audience and a stronger audience stickiness, and realize the geometric expansion of the influence and communication power of cultural programs through "two micro-ends" propaganda matrix, network synchronous live broadcast and other ways.

　　Zhejiang Satellite TV’s "Chinese Characters" has produced several short video programs "Test Your Word", and each video has tens of millions of clicks and forwards; "Cheering China" pushed the talent performance of "cheering people" to major social platforms in the form of video, which quickly attracted the attention of netizens. Many producers have grasped the characteristics of fragmentation, mobility, event and socialization of new media, and spread program information such as stories, quotations and cartoon images of participating guests to online communities, amplifying their news value and forming a "cultural phenomenon".

　　In the era of media convergence, cultural programs should also learn to integrate the resources of big screen and small screen, open up the two lines of online and offline, and build a communication framework of all-media interaction. "The Speaker" pioneered the platform mobile live broadcast. The bus of the program group was broadcast live in five cities across the country. Players can wave to get on the bus at any time, and the winners stay and the losers get off, which greatly improved the public participation. "Cheer for China" cooperated with the "Everyday P Picture" APP to launch the "Drama Face Changing" activity, which received 2.4 million reposts in four days. These innovative methods not only make the existing cultural programs go to the public, but also incite the market demand for more high-quality programs with cultural nourishment and value resonance functions, and realize the creative transformation and innovative development of Chinese excellent traditional culture.

　　 (Author: Kang Weiwei)

　　On May 1st, a child bought a windmill in Jimo Ancient City, Qingdao, Shandong Province. Photo by Liang Xiaopeng (Zhongjing Vision)

　　Tianjin: volume of traffic promotion

　　At 10: 00 am on May 2, at Haiguang Temple Store in Suning.cn, Tianjin, Lv Yanhua, a salesman, was registering the purchase information of consumers. In the past three days, she has sold more than 60 integrated stoves with sales of nearly 700,000 yuan. "Since April 27, the number of customers who look at integrated stoves and range hoods has increased significantly." Lu Yanhua told reporters.

　　According to reports, in three days, in Suning.cn Haiguang Temple Store, the number of people spending through coupons has exceeded 200, and the discount has reached more than 400,000 yuan. Tianjin’s consumption promotion activities led to the overall sales of Suning.cn exceeding 30 million yuan, up 20% year-on-year.

　　Since the beginning of this year, affected by the COVID-19 epidemic, the sales of commercial enterprises have fallen sharply, and the passenger flow has decreased significantly. During the "May 1" period, Tianjin launched a variety of consumption promotion activities to activate the economy, helping the market and enterprises to pick up quickly. Heping District, Tianjin launched the first phase of 12 million yuan preferential superimposed consumption promotion activities, which were distributed in the form of "food coupons" and "universal coupons" on the online platforms such as Meituan, Dianping and China Unionpay Quick Pass to encourage holiday consumption.

　　Meng Cheng, deputy director of the Tianjin Heping District Bureau of Commerce, said that the combination of "government subsidies, platform support, and merchants’ profits" is to attract traffic to the market; Encourage businesses to make concessions and provide benefits and benefits to the public, so as to release consumption potential and promote rapid economic recovery.

　　During the period from April 28th to May 10th, Tianjin will launch a number of digital, networked and intelligent fashion products around new consumption, brand consumption and green consumption by holding the 4th "Double-product Online Shopping Festival", through live e-commerce, social e-commerce, personalized customization and flexible production. Brand online stores such as Vipshop, Meituan Youxuan, Hey, Maile.com and "Small but Beautiful" are actively expanding online consumption and carrying out various and colorful consumption promotion activities.

　　Fujian: Accelerate the recovery and replenishment.

　　On April 30th, the first day of the "May 1st" holiday, a group of consumers welcomed at Gate 6 of Taihe Square, East Second Ring Road, Yue Feng Town, Jin ‘an District, Fuzhou City, Fujian Province. Near noon, in the restaurants on the 5 th and 6 th floors of Taihe Square, the sight of citizens waiting for meals can be seen everywhere.

　　In order to better coordinate the prevention and control of the epidemic situation in COVID-19 and the economic and social development, and to accelerate the recovery of business travel consumption, on April 28th, Fujian held the launching ceremony of "All Fujian Tesco Fujian Business Travel", taking the May Day holiday as an opportunity to kick off a new round of consumption promotion activities in Fujian. Fuzhou took the lead in launching the "Hui Ju Rong Cheng Fu Jian Business Travel" to promote consumption, and issued 9 million yuan of business coupons through the China Unionpay Quick Pass platform, which stimulated the recovery of automobile, home appliances, department stores in business districts, restaurants and other industries and helped the consumer market to pick up.

　　"The release of a series of measures to promote consumption has stimulated consumers’ desire to buy and enhanced their shopping enthusiasm. Both merchants and shopping malls are full of confidence in the rapid recovery of the market!" Jin Yuqiao, deputy general manager of Taihe Square in East Second Ring Road, told reporters.

　　"On April 30th, the passenger flow of Taihe Square reached 130,000, with sales of 10.93 million yuan." Jin Yuqiao said that the average daily passenger flow of Taihe Square is 80,000 to 100,000, and it is about 100,000 to 150,000 on weekends. The consumption promotion activities have played a great role in promoting the popularity of shopping malls and the sales of merchants.

　　Gansu: Online and offline efforts

　　Shandan shredded dried yak meat, Minle potato vermicelli, Heshui buckwheat vermicelli, Kangxian fern root vermicelli, Dangchang Wubao tea, Anding potato vinegar, Huining Yihe miscellaneous grains health porridge & HELIP; … In the e-commerce platform of Zhenpin Gansu, the "Ganwei" agricultural special products launched by the "Double-product Online Shopping Festival" are very eye-catching.

　　This year’s "May 1" holiday, Gansu combined with the province’s superior agricultural special products, screened powerful leading e-commerce platforms and enterprises, focused on broadening online sales channels, expanding the scale of online sales, launching the "Ganwei" brand, promoting farmers’ income and helping rural revitalization.

　　“‘ May Day ’ During this period, 51 products from 19 counties in Gansu Province were promoted online. Promotional products are mainly local agricultural special products. " Zhu Kai, general manager of Zhenpin e-commerce platform in Gansu Province, said that this year’s "Double Product Festival" mainly promoted famous and special products, and made consumers enjoy benefits through activities such as snapping up in a limited time, exploding explosions, and buying one for one. Among them, the discount of Zhenpin Folk Music, Zhenpin Heshui and Zhenpin Jingtai is about 20%, and the discount of some products of Zhenpin Zhuanglang, Zhenpin Dangchang and Zhenpin Anding is 50%.

　　While online promotion is in full swing, offline promotion is also in progress simultaneously. The "Celebration of May 1st" Consumption Promotion Month in Liangzhou District, Wuwei City, Gansu Province, started on April 30th. The municipal and district finances raised 1 million yuan to promote consumption, launched the consumption promotion month in Liangzhou District, and distributed retail (including household appliances), catering and automobile consumption promotion activities. Minqin County distributed electronic coupons for catering, daily necessities, household and electronic products throughout the county.

　　Through the combination of "online+offline", Gansu cultivates new bright spots of consumption growth, makes the new trend of consumption upgrading into a new consumption demand that adapts to the multi-level diversification of local urban and rural residents, accelerates the promotion of new consumption upgrading and expansion, and stimulates the potential of urban and rural consumption.

　　Hainan: Bank merchants participate together.

　　In order to promote the growth of social consumption, during the "May 1" holiday, Hainan guided banks and commercial enterprises to participate together, and distributed tax-free coupons for shopping, catering and tourism throughout the province in accordance with the principle of "government subsidies, bank support and merchant participation", totaling more than 200 million yuan. The first batch of coupons of 20 million yuan will be distributed to consumers through UnionPay China Unionpay Quick Pass platform from 10: 00 on April 30th.

　　Statistics provided by the Hainan Provincial Department of Commerce show that as of 17: 00 on May 1, over 80% of the first batch of coupons have been collected. Fu Guoyuan, a citizen of Haikou, has used a number of coupons in the past two days. He told reporters that he bought 116 yuan of daily necessities in the supermarket and paid 96 yuan after using the coupons; Dinner with colleagues costs 260 yuan and pays 180 yuan; In Xinglong Tropical Botanical Garden, it costs 328 yuan to buy vanilla tea, and 228 yuan is actually paid. "Using coupons to buy goods is very cost-effective, and it can be operated on mobile phones, which is very convenient to use." Fu Guoyuan said.

　　On May 2, the reporter saw in a supermarket in Meiyuan Road, Haikou City that a leaflet of coupons was posted at the door, and many customers used coupons to shop. "The use of coupons has greatly increased the turnover, and we have also increased our publicity efforts, asking customers whether they have received coupons and striving for the biggest discount for customers." Clerk Zhang Hongyin said.

　　In addition to issuing coupons, Hainan also issued 10 million yuan of digital RMB consumption benefits on May 1 to carry out duty-free shopping activities. Passengers from outlying islands inside and outside Hainan Province can spend money in duty-free shops, which can be directly deducted, and can also be used for preferential activities such as discounts on duty-free shops.

　　CCTV News:On the afternoon of December 13th, the State Council Joint Defense and Control Mechanism held a press conference. A reporter asked, some elderly people wanted to be vaccinated before, but they were assessed as inconsistent due to basic diseases and other reasons. Does this mean that they have not been vaccinated against COVID-19?

　　Wang Huaqing, chief expert of immunization program of China CDC, responded that if there is a serious allergic reaction after vaccination, this kind of vaccine can’t be vaccinated again in the future, and most other situations belong to a slow vaccination scenario. In the early stage, because of the basic diseases, we assessed that it was impossible to vaccinate, and most of this situation belonged to delayed inoculation.

　　He said that if this elderly person has a basic disease, he is in the early stage of attack, he is in a stable stage after a period of treatment, or he can’t be vaccinated because of special treatment. When the special treatment is over, these people can consider vaccination, especially in the current situation where the epidemic intensity is relatively large and there are many sources of infection, these people can be vaccinated again after re-evaluation and permission. The elderly should be well protected before they are vaccinated, and this kind of protection is also needed in the later period. If he enters the stable period of the disease and after the special treatment, it is recommended to vaccinate as soon as possible if he meets the conditions.