● Exaggerating and deifying the efficacy of ordinary products makes the audience mistakenly think that there are not a few live broadcasts of health care products, and some anchors imply that they have therapeutic effects when promoting health food. Some buyers listened to the anchor’s propaganda. After buying it back, they found that it was not only ineffective, but also delayed the treatment time.

　　● Anchors who have obtained corresponding qualifications should introduce health care products in a true and accurate way, and should not publicize the contents containing assertions or guarantees indicating efficacy and safety, contents involving disease prevention and treatment functions, or compare with drugs or other health care foods. In addition, it should be suggested that health food can not replace drug treatment.

　　● For businesses selling health care products, the platform should strictly review whether they have corresponding qualifications. If false and exaggerated propaganda behaviors are found, measures such as stopping broadcasting and taking off the shelves should be taken in time; Regulatory authorities need to strengthen daily supervision, severely investigate and deal with illegal and illegal issues such as false and exaggerated publicity of health care products, and publicly expose those with bad circumstances, and include them in personal integrity records according to law, and strengthen joint punishment for dishonesty.

　　□ Our reporter Han Dandong

　　□ Intern Guan Chuyu of this newspaper

　　"When you associate with people, are you embarrassed because your mouth smells bad? Now there is a hot product ‘ Quiet guardian ’ Candy, made of pure plants and traditional Chinese medicine, can remove oral odor, is safe and has no side effects, and can also regulate the spleen and stomach … …” On a live broadcast platform, an anchor is enthusiastically introducing the product, and specially emphasizes the "spleen and stomach conditioning function" of the product.

　　Some viewers asked, "Can Helicobacter pylori be eliminated?" The anchor replied, "Well, this fan knows what I mean."

　　According to the product details page, this product is bought for 3 and given for 2, which is 88 yuan in total; Buy 2 get 1 free, a total of 58 yuan; 29.8 yuan for a single bottle. The page also introduces the ingredients and efficacy of the product in detail, especially what Helicobacter pylori is, and emphasizes that "the bad prognosis of the disease is gastric cancer".

　　The reporter of "Rule of Law Daily" recently watched many live broadcasts and found that the exaggerated and deified functions of ordinary products made the audience mistakenly think that there were many live broadcasts of health care products, while some anchors directly brought health care foods, such as multivitamin tablets, fish oil capsules, calcium tablets, etc., and implied that their foods had therapeutic effects when introducing them.

　　According to the relevant regulations, goods and services that should be subject to advertising review in advance according to laws and administrative regulations such as medical care, medicines, medical devices, pesticides, veterinary drugs, health foods, formula foods for special medical purposes in online live marketing activities are not suitable for online live marketing.

　　Why are health products popular in the live broadcast room? What is the violation of arbitrarily exaggerating the efficacy of products? How to regulate this phenomenon? With these questions, the reporter conducted an interview.

　　Exaggerate the efficacy of ordinary food

　　Confuse people and deceive buyers.

　　"We are vitamins extracted from compound fruits and vegetables, which are food-grade vitamins without any side effects. If you have hair loss, oily hair, frequent peeling on your hands and feet, poor sleep, etc., you can shoot it directly and you can improve it after eating. "

　　Recently, when Ms. Ou from Shantou City, Guangdong Province brushed the live broadcast, she saw that the anchor was trying to promote a brand of "Blood Orange Compound B Vitamin Chewable Tablets", and the rolling comments in the live broadcast also praised the efficacy of this product. In combination with her love of hair loss, Ms. Ou bought three bottles without hesitation.

　　After receiving the goods, she began to take them according to the instructions, but she began to have a stomachache less than 10 minutes after each meal. "At first, I thought I ate something wrong. Later, I repeatedly confirmed that it was a problem with this vitamin." Ms. Ou said that she went to the brand store to check the relevant comments, only to find that many people commented that they vomited and suffered from abdominal pain after eating the same brand of "multi-vitamin taurine" and went to the hospital for emergency treatment; Others said that they had adverse reactions after taking the "blood orange compound B vitamin chewable tablets" sold by the store, such as stomach pain, breathlessness and allergies.

　　The reporter searched for "health care products" on the live broadcast platform, and the related products of the brand came into view, and many anchors in the live broadcast room were selling the brand products. Moreover, the price of its products is much cheaper than that of products with similar effects sold by regular pharmacies.

　　Take the brand "blueberry lutein ester tablet candy" as an example. The anchor said that "you can use it with too many eyes, and two tablets a day can supplement the required lutein". A total of 144g in 4 bottles only needs 69 yuan; The reporter bought a 30g bottle of health food lutein capsules from a drugstore online, so he had to go to 69 yuan.

　　The reporter noticed that in addition to the above-mentioned products, other products sold by the brand, such as multi-dimensional taurine, vitamin C chewable tablets, nicotinamide chewable tablets and other products, did not bear the logo of "police tactical unit", and the product descriptions did not indicate the health care function and other information. However, when introducing these products, the anchor said that it has the functions of fading spots and acne marks, removing wrinkles, supplementing collagen, reducing hair loss and improving resistance.

　　The reporter asked in the comment area, why these products have so many functions but no "police tactical unit" logo? The other party replied that these products are not health products, but food-grade vitamins or nutritional supplements.

　　It is understood that the package or label of health food must be marked with "police tactical unit". There is an "approval number" under "police tactical unit", such as "national food health word G G××××××××". Moreover, the packaging of health food must indicate the name, net content and solid content, ingredients, effective components, health care function, suitable people, eating method, date marking (production date and shelf life), storage method, implementation standard, name and address of health food production enterprise, and hygiene license number.

　　The standards of health food and general food are also different. The reporter found that the brand’s "blueberry lutein ester tablet candy" only has the food production license number, and the implementation standard number is "SB/TI0347". According to the reporter’s verification, this is the national implementation standard for tabletted candy, and this standard is also applicable to ordinary candy sold in supermarkets.

　　During the interview, the reporter found that there are many similar products that disguise ordinary food as health products and sell them in the live broadcast room, such as Ejiao Bird’s Nest Protoprotein Tablet Candy, Collagen Protein Drink, Probiotic Capsule, Enzyme and Black Lycium barbarum puree.

　　Anchors often use expressions such as "detoxifying and beautifying", "preventing alopecia areata", "regulating the stomach and intestines", "improving immunity", "maintaining healthy eyesight", "relieving skin aging" and "accelerating metabolism" to make consumers mistakenly think that these ordinary foods have special health care functions.

　　If the anchor exaggerates the efficacy of ordinary food and makes consumers mistakenly think it is a health care product, is it illegal to buy it?

　　The reporter interviewed Chen Yinjiang, deputy secretary general of china law society Consumer Protection Law Research Association. Chen Yinjiang bluntly said that this kind of behavior of the anchor is suspected of violating many laws.

　　"If the anchor exaggerates the efficacy of ordinary food and makes consumers mistakenly think it is a health care product, this situation is suspected of false propaganda and infringement of consumers’ right to know and choose." Chen Yinjiang said that the Consumer Protection Law stipulates that operators should provide consumers with information about the quality, performance, use and expiration date of goods or services, which should be true and comprehensive, and should not make false or misleading propaganda; In addition, the Anti-Unfair Competition Law also stipulates that business operators shall not make false or misleading commercial propaganda on the performance, function, quality, sales status, user evaluation, and honors of their products to deceive and mislead consumers.

　　Sell health food at will

　　Suggest a therapeutic effect

　　There are also many anchors selling health care products in the live broadcast room, which is suspected of deliberately exaggerating the efficacy.

　　On a live broadcast platform, an anchor declared when selling the iron health care product of Angelica sinensis and Astragalus membranaceus: "This health care product can replenish qi and blood. If you have bad sleep at night, come to menstruation with little pain, cold hands and feet, and serious hair loss, you can eat it, and you can get obvious improvement after eating for two months."

　　The reporter noticed that anchors selling such health care products usually describe specific conditions when introducing their uses, such as cold hands and feet, difficulty sleeping, hair loss, pale face, confusion in getting up, fatigue and weakness, and clearly indicate that if the above symptoms appear, they can be significantly improved after eating such health care products, thus suggesting the therapeutic efficacy of health care products. However, in the product details page, the health care function of such health care products is only to improve iron deficiency anemia.

　　On another live broadcast platform, an anchor is selling a health care product called ×××× Huangpu Fuling Capsule. This health care product not only bears the "police tactical unit" logo, but also has the batch number of the national food health word.

　　"If you have yellow tongue coating, flatulence, constipation and diarrhea, stomach pain, acid regurgitation, nausea and vomiting, you can take a 6-bottle bottle directly and take it home." The anchor said when introducing the product. Many people commented in the comment area of the live broadcast room that "it is really useful to treat flatulence", "I have a slight gastric mucosal injury, and I feel particularly good after using it for a cycle" and "I feel much better after eating two bottles".

　　The reporter saw on the product details page that the function of the health care product is to help protect the gastric mucosa. However, the anchor introduced in the live broadcast room that the health care product can treat stomach diseases. Because of this, some consumers think that they are buying medicines to treat stomach diseases.

　　Mr. Zhang from Tianjin bought this product in this live broadcast room. At first, when he listened to the anchor’s introduction to the efficacy of the product, he found that it was in line with his symptoms, and he heard that it could be "treated", so he started with 6 bottles. After receiving the goods, he found that he only bought health care products. "Listening to the anchor’s introduction feels like stomach medicine. After eating it, it has no therapeutic effect at all, and it also delayed the treatment and was miserable."

　　The reporter saw in the commodity comment area that there are quite a few people who have similar experiences with Mr. Zhang. Some people commented that "after receiving the goods, they found that it was not a medicine at all, but a health care product", while others said that "the medicine was received soon, it was genuine, and they insisted on taking it, expecting to improve".

　　In addition to the exaggerated efficacy of health care products by the anchor, some Chinese medicinal powders were also emphasized in the live broadcast room.

　　In a live broadcast room, an anchor is promoting a "Ganoderma lucidum spore powder", which said that "this product is Changbai Mountain Ganoderma lucidum+spore powder with a wall-breaking rate of 98%, which greatly enhances immunity. I ate this with a cold and recovered the next day. I will give it to my parents, grandparents and store it. Now immune products are skyrocketing. "

　　Du Leqi, director of the Economic Law Research Society of Jiangsu Law Society and associate professor of Jiangsu University Law School, believes that it is suspected of violating the Food Safety Law and the Advertising Law.

　　"The Food Safety Law stipulates that the contents of health food advertisements shall be true and lawful, and shall not contain false contents, and shall not involve the functions of disease prevention and treatment, and shall state ‘ This product cannot replace the drug ’ ; The Advertising Law also stipulates that, except for advertisements for medical treatment, drugs and medical devices, any other advertisements are prohibited from involving the function of disease treatment, and medical terms or terms that easily confuse the promoted goods with drugs and medical devices are not allowed, and advertisements for health care products are not allowed to involve the function of disease prevention and treatment, and should be clearly marked ‘ This product cannot replace the drug ’ 。” Du Leqi said.

　　Intensify the qualification examination.

　　Strengthen joint punishment for dishonesty

　　If the anchor exaggerates the efficacy of ordinary food or claims that health care products can treat diseases, what responsibility should he bear?

　　Zhao Lijie, a lawyer of Beijing Yinghe Law Firm, said that according to the advertising law, if the anchor has the above misconduct when selling health care products, the anchor or the anchor’s company, as an advertising operator, will face the administrative penalty that the market supervision and management department will confiscate the live advertising expenses and impose a fine of more than one time but less than three times the advertising expenses. If the circumstances are serious, it will be fined more than three times and less than five times the advertising expenses. If the advertising expenses cannot be calculated or obviously low, it will be fined more than 200,000 yuan and less than one million yuan, and it can be suspended by the relevant departments.

　　Du Leqi added that if the anchor has the above misconduct, it may also involve the civil liability risk of infringing on the legitimate rights and interests of consumers. According to the Consumer Protection Law and other laws and regulations, if a merchant deceives or misleads consumers, and the products or services provided are inconsistent with the live online shopping contract, which infringes on the legitimate rights and interests of consumers, it shall be liable for breach of contract such as repair, rework, replacement, return, refund and compensation for losses. If the anchor makes a commitment to the product or service during the live broadcast, it should also bear joint liability with the merchant within the scope of the commitment.

　　"The anchor should initially verify the product information, avoid false propaganda, and try to avoid recommending special products. It can entrust a professional lawyer to review, improve the cooperation contract with the brand and pay taxes according to law. According to the provisions of the Advertising Law, advertising spokespersons should make recommendations and certificates for commodities and services in advertisements based on facts and in accordance with the provisions of this Law and relevant laws and administrative regulations, and may not make recommendations or certificates for their unused commodities or services. In addition, the anchor should pay attention to the compliance of advertising language during live broadcast and put an end to false propaganda. " Du Leqi said.

　　Chen Jiangyin also reminded that anchors who have obtained corresponding qualifications should introduce the relevant information of health care products truly and accurately, and should not publicize the contents that contain assertions or guarantees indicating efficacy and safety, and cannot publicize the contents that involve disease prevention and treatment functions, nor can they be compared with drugs or other health foods. In addition, it should also be suggested that health food can not replace drug treatment.

　　The reporter found that in recent years, people’s awareness of health care has been continuously enhanced, and more and more people have begun to favor health care products. So, what should consumers pay attention to when buying health care products?

　　Zhao Lijie suggested: First of all, when purchasing health care products, consumers should keep a correct attitude and clearly realize that health care products are food, not drugs. If they want to treat diseases, they should follow the doctor’s advice; Secondly, when purchasing health food, we should recognize the "police tactical unit" logo and registration number/record number of health food on the product packaging, and make scientific choices according to the health function of health food, suitable people and unsuitable people, and don’t blindly believe the recommendation and introduction of the anchor or offline sales staff; Third, go to legal offline stores or online official flagship stores to buy, pay attention to check their food business licenses, and ask for invoices or sales credentials.

　　In view of the chaos in the sales of health care products in the current live broadcast, Chen Jiangyin believes that the consumption of health care products is related to the life, health and safety of consumers and must be paid enough attention by all parties.

　　"For the merchants selling health care products, the platform should strictly review whether they have corresponding qualifications, such as whether the merchants have food business licenses or medical device business licenses; Strengthen daily supervision. If false and exaggerated propaganda behaviors are found, measures such as stopping broadcasting and taking off the shelves should be taken in time and reported to the relevant regulatory authorities. The anchor should strictly abide by the relevant laws and regulations, introduce the information of health care products truly and accurately, and must not publicize the efficacy of health care products to deceive and mislead consumers. The regulatory authorities should strengthen the chaos management of live broadcast of health care products with goods, intensify joint interviews, joint law enforcement, joint exposure and joint punishment, and severely investigate and deal with violations of laws and regulations such as false and exaggerated propaganda of health care products. If the circumstances are bad, they should be publicly exposed and listed in personal integrity records according to law, and strengthen joint punishment for dishonesty. " Chen Jiangyin said.

　　Zhao Lijie believes that in order to rectify the chaos of live health care products and further create a good environment for live health care products, in addition to the concerted efforts of platforms, anchors and relevant departments, consumers should also make rational shopping, and do necessary research and screening on platforms and products before placing orders. Don’t trust the introduction and promotion of platforms and anchors, and don’t blindly place orders.

　　Comics/Li Xiaojun　　

CCTV News:From the afternoon of July 16th, Beijing ushered in a new round of rainy weather. In this round of rainfall, the rainfall of 9 meteorological observation stations in Beijing exceeded 200 mm, and the rainfall of 123 stations exceeded 100 mm. The rainfall was mainly concentrated in the western and northern mountainous areas. The Beijing Meteorological Bureau upgraded the orange rainstorm warning at 7: 10 on July 18th, but as the rainfall in most parts of Beijing weakened, the orange rainstorm warning was lifted at 12 noon.

Beijing: Three people were trapped in fire rescue due to sudden flash floods caused by heavy rains in Yanqing District.

Yesterday (July 17th) night, there was heavy rain in Yanqing District of Beijing, with local heavy rain. The maximum rainfall in many places exceeded 100 mm, and many places were flooded by heavy rain. Among them, flash floods broke out near Shuiquanzi Village, Pearl Spring Township, Yanqing District, and the river water level soared. A parking lot on the other side of the river was flooded, and three men were trapped when they went out in the early morning, holding big trees and waiting for rescue. At about 5 o’clock in the morning, the fire rescue personnel quickly rushed to the scene after receiving the police. Because the rain didn’t stop at that time, the water level of the river kept rising and the water flowed rapidly. After fixing the guide rope, the rescuers arrived at the other side of the river by rubber boat, and then used the guide rope to get close to the trapped people. After four hours of hard work, three people were moved to a safe place.

Beijing: The accumulated water in Jin ‘an Bridge in Shijingshan District is seriously rushed to ensure smooth drainage.

At 6 o’clock in the morning of July 18, due to the heavy rainfall, there was serious water accumulation near Jin ‘an Bridge in Shijingshan District, which led to the closure of roads, subway stations and bus stations, and the staff of relevant departments rushed to the scene to grab the row. In order to ensure the safety of operation, Jin ‘anqiao Station of Metro Line 6 is closed. The reporter learned that at around 8: 00 am, serious water accumulation occurred on the north and south sides of Jin ‘anqiao subway station. The depth of water accumulation on the north side was about 50 cm, while the depth of water accumulation on the south side road had reached about 90 cm. Firefighters deployed 8 hand-lift pumps and 3 pontoon pumps at the scene for drainage operation. By noon, the accumulated water was removed, the road traffic resumed, and the Jin ‘anqiao subway station resumed operation in the afternoon.

Beijing: Heavy rain caused flooding of vehicles in some low-lying sections of Haidian.

On the morning of July 18th, heavy rain fell on Linyushanzhuang Road, Northwest Wang Town, Haidian District, and some sections of the road were flooded, with the deepest depth of about 0.8 meters. Traffic was once interrupted, and nearby vehicles were soaked in water. Water, fire, emergency departments, as well as community neighborhood committees and property emergency drainage and rescue.

As of around 14: 00 on July 18th, the accumulated water in the basement of the roadside merchants and the garage of the residential area in Linyu Mountain Villa Road has been basically drained.

On the night of the 18th, there were still thunderstorms and local strong convective rainfall in Beijing, reminding the public to take precautions and do a good job of protection. Don’t go to the mountains for play and activities in these two days to ensure safety.

　　At the 2021 Munich Motor Show, the new Multivan was officially unveiled. The new car no longer shares the Transporter platform with the freight version of Kailuwei, but is based on audi ag’s MQB platform, which will have a more suitable driving experience for passenger cars. In terms of power, there will be 1.5T and 2.0T gasoline power, diesel power will be added next year, and the first plug-in hybrid version will be available.

　　The new Maitewei Multivan comes standard with LED headlights, and can be upgraded to interactive IQ.LIGHT matrix LED headlights. The full-beam design brings better intelligent corner lighting effect, while avoiding glare hazard to the driver of the other vehicle; The IQ.LIGHT system also runs through an LED horizontal light bar in the front grille as another element of daytime running lights, which is also one of the iconic designs of the new generation of Volkswagen family.

　　The new Maitewei Multivan continues the classic square box shape, and the double A-pillar design is the biggest difference from previous models, which can effectively reduce the blind spot of vision; Its body size is 4973/1941/1903mm and its wheelbase is 3124 mm. A longer version with a length of 5173mm is also available.

　　Founder’s tail is a typical MPV shape, and the style of horizontal split taillights is somewhat similar to the current Touran L.

　　The interior adopts a brand-new design, and uses a wood decorative board and a piano paint panel to enhance the sense of grade, which distinguishes it from the style of the current tool car. Following the concept of popular digitalization, the new Maitewei Multivan is also equipped with a 10.25-inch LCD instrument and a 10-inch central control panel, and uses an electronic lever design similar to that used on Golf 8.

　　The new Maitewei Multivan has also been upgraded with IQ.DRIVE Travel Assist intelligent driving assistance system, which realizes semi-automatic driving by combining predictive adaptive cruise control and lane assist system, making long-distance travel safer and easier. At the same time, it is also equipped with panoramic image function.

　　In terms of space, the new Maitewei Multivan provides a 7-seat layout in the form of 2+2+3. The middle row of seats can rotate 180 degrees, and the third row has three independent seats. The standard volume of the trunk is 469 liters, which can be expanded to 1844 liters when the third row is put down (the panoramic glass roof is 1850 liters). The maximum cargo capacity is 3672 liters, and the extended version can be extended to 4053 liters.

　　In terms of power, the new Maitewei Multivan will be equipped with 1.5T and 2.0T engines, matching the 7-speed dual-clutch gearbox; A diesel engine will be provided in overseas markets next year. In addition, the new Multivan will also provide a plug-in version for the first time, which consists of a 1.4T engine and an 85kW motor, and the transmission system is a 6-speed dual-clutch gearbox.

1. Different models: Sylphy is a compact car owned by Dongfeng Nissan, and the new Sylphy is an upgraded version of Sylphy.

2. Different design: The new Sylphy has been optimized and improved in design, and adopted a brand-new V-Motion 2.0 design language, which makes the vehicle look more fashionable and dynamic.

3. Different interior design: The new Sylphy has also improved its interior design, adopting a brand-new design style, which enhances the luxury and comfort inside the car.

4. The power system is different: the new Sylphy is equipped with a brand-new HR16DEGen3 intelligent engine. Compared with the old Sylphy engine, its performance has been improved and its fuel consumption has been optimized.

5. Configuration upgrade: The new Sylphy has also been upgraded in configuration, such as adding more driver assistance systems and intelligent interconnection functions.

　　If you open the column,

　　According to the survey, 42% of the poor households who set up their cards were poor due to illness. The "Thirteenth Five-Year Plan" period is a period of getting rid of poverty and attacking hard bones, attacking cities and pulling out villages. How can we get rid of the hard bones caused by illness?

　　This edition launched a series of reports on "Stopping Poverty Caused by Illness" today, introducing the exploration and experience of various places. The first part introduces the solution path of Daning County, Shanxi Province: helping and strengthening county-level hospitals, improving the ability of diagnosis and treatment at the grassroots level, and reducing the burden of medical treatment for ordinary people; At the same time, establish front-end control, carry out health science popularization and high-risk population screening, actively treat the disease before it happens, and reduce the chance of people getting sick.

　　"County hospitals account for 70% of internal medicine patients, and 80% of them are patients with cardiovascular and cerebrovascular diseases." Daning, Shanxi Province was originally a poor county, with no resources on the ground and no mineral deposits underground. Unexpectedly, it suffered from this kind of "rich disease" that occurred frequently in economically developed areas.

　　Getting rid of poverty in an all-round way, getting poor due to illness and returning to poverty due to illness are unavoidable "hard bones". According to the survey, 42% of the poverty-stricken households who set up the card are poor due to illness. What should a small mountain county with "rich disease" do? Where is the difficulty? The reporter conducted an interview.

　　Eating less meat, vegetables and salt will bring cardiovascular and cerebrovascular diseases.

　　Daning’s turnaround in stopping poverty caused by illness began in 2015. In this year, the Provincial Health Planning Commission organized experts from the First Hospital of Shanxi Medical University, the Provincial Children’s Hospital and the Linfen People’s Hospital to form the Daning County Health and Family Planning Poverty Alleviation Task Force, and sank to the county hospital. Counterpart assistance.

　　Li Yang is the deputy chief physician of the Department of Neurology, the First Hospital of Shanxi Medical University. After arriving in Daning, he was appointed as the vice president in charge of medical treatment. He found that "70% of the internal medicine patients in county hospitals, 80% of whom are patients with cardiovascular and cerebrovascular diseases."

　　According to Li Yang’s analysis, the reason for the frequent occurrence of this disease lies in diet. "If the diet is heavy in oil and salt, it is easy to suffer from hypertension and hyperlipidemia, and hypertension is the primary risk factor for cardiovascular and cerebrovascular diseases. Generally speaking, eating meat and vegetables is less, and salt is heavy before eating. The lack of health concept leads to low awareness rate, low control rate and high prevalence rate of hypertension in the local area. "

　　Sure enough, many patients in the inpatient department are like this. 82-year-old Li Xiue came to the hospital after feeling dizzy and uncomfortable, and found that her blood pressure reached 140— 150。

　　Li Yang asked her, "How often do you eat meat? Do you eat much food? " Li Xiue said, "Meat can’t be eaten once a month, vegetables are rarely eaten, and salt is heavy." Hearing this, Cao Huiting, a 58-year-old son, was embarrassed. "Last year, more than 10 mu of land was confiscated, and seed fertilizers were lost. This time, I also borrowed money to be hospitalized."

　　45-year-old Wang Aimei and Li Xiue live next to each other. Her family has inherited hypertension, her mother died of cerebrovascular disease, and her father also suffered from cerebrovascular disease. She takes medicine every day, but she still likes to eat salt every meal.

　　The combination of poverty and illness makes it easy to return to poverty due to illness. According to statistics, Daning County has a total population of 69,000, including 36,000 poor people, and nearly 10,000 people are poor due to illness or disability, accounting for 28% of the total poor people.

　　Looking at the whole country, Daning may not be an isolated case. To get rid of poverty, health intervention should suit the remedy to the case, especially to prevent poor counties from getting "rich disease"

　　On April 5, following Daning, the Provincial Health Planning Commission sent medical poverty alleviation teams to Yonghe County, Wuzhai County and Xingxian County, which are located in the concentrated and contiguous areas of Luliang Mountain. It is reported that the implementation of medical poverty alleviation in Shanxi and the prevention of returning to poverty due to illness through health intervention have entered the normalization.

　　Helping county hospitals to alleviate the difficulty and expense of seeing a doctor

　　Poor county poor medical care, first arrived at the county hospital, Li Yang insomnia for half a month.

　　Why? There is no fixed doctor in the emergency department for many years, no pathological room for regular work, the supply room can not meet the needs of clinical departments, and the laboratory department has not carried out bacterial culture for many years, which can not provide biological support for hospital feeling and clinical antibiotic use; The inpatient department is an old building in the 1980 s, with no elevator and no bathroom; The operating room space is narrow, which leads to unreasonable layout and incomplete functional areas.

　　Now that half a year has passed, the county hospital has greatly improved its department settings, medical procedures and diagnosis and treatment norms. Lei Ruifang, the president of the county hospital, is happy. "Without help, I was promoted from a second-class hospital to a second-class hospital?" Don’t even think about it! "

　　According to reports, in view of the weak links in county hospitals, the task force has tackled key problems in multiple disciplines and established and improved intensive care units, emergency rooms, infectious diseases departments, neonatal wards and equipment departments; Standardize the layout and process of operating room, delivery room, disinfection supply room and abortion room, basically achieve reasonable partition of cleaning and pollution, and so on.

　　With the help of the task force, the clinical skills of internal medicine in county hospitals have been improved, standardized training has been given to the diagnosis and treatment of nervous system diseases, and a standardized process of thrombolysis for emergency stroke has been established, which initially meets the conditions of intravenous thrombolysis for patients with cerebral infarction time window and improves the treatment level of cerebrovascular disease in the acute stage.

　　At the same time, the hospital has also set up a patient service process with eye-catching signs, providing patients with convenience measures such as medical guidance, health education materials, drinking water, parking, wheelchairs and accompanying inspections.

　　Wang Yuhong, deputy director of the County Health Bureau, said, "Health assistance has really played a big role. People now go to the county hospital for medical treatment, all of which are diagnosed by experts in the province, and the proportion of reimbursement is also high. The medical level of county hospitals has improved. Patients choose to go to county hospitals for medical treatment and hospitalization, which not only facilitates medical treatment, but also saves transportation and accommodation expenses incurred by going to other places for medical treatment, alleviating the difficulty and expensive medical treatment for ordinary people. "

　　According to reports, only two diseases, cerebral infarction and caesarean section, are taken as examples: the cost of going out for medical treatment is 2,500 yuan and 1000&mdash higher than that of county hospitals; 1500 yuan, and the reimbursement rate is 10% lower. After the medical level of county hospitals improved, the number of outpatients increased from 29,001 in 2014 to 33,942 in 2015, an increase of 17%.

　　Make up lessons in health, and screen high-risk groups for treatment.

　　Prevention is the only way to get rid of the root cause. In 2015, Daning formulated the "Health Education Work Plan" and built a county (CDC) — Township (township hospitals) — A new model of integrated health education in villages (health huts).

　　From this, the first healthy hut in the county was built in Rugu Village, Taide Township. Villagers can measure their blood pressure, measure their height and weigh themselves in the hut, and they can also gain knowledge about healthy eating and prevention of chronic diseases.

　　Wang Yinke, director of the County Center for Disease Control and Prevention, said that with a healthy hut, disease control and prevention will have a "stagnation point". Disease control and prevention will join hands with township hospitals to carry out health science popularization, gradually cultivate rural public health personnel and ignite the flames of rural health communication.

　　At the same time, the county hospital introduced the stroke prevention project of the National Health and Family Planning Commission, actively established the database of high-risk groups of cardiovascular and cerebrovascular diseases among the elderly in the county, and implemented full coverage grid management, in order to improve the prevention and control of cerebrovascular diseases in the county and reduce the incidence and recurrence rate of cerebrovascular diseases. At present, the pilot project has been completed in Taide Township. A total of 1,296 people over 40 years old have been screened and 268 high-risk people have been found.

　　Li Yang said that according to the intervention and management network system linked at the county and village levels, Daning will conduct inspections every two months for the screened high-risk groups of cardiovascular and cerebrovascular diseases, understand the control of risk factors, improve electronic files and report them to the internal medicine department of the county hospital, and then the county hospital will provide technical guidance on the inspection results; The county hospital carries out blood sugar and blood lipid test and blood vessel examination once a year, and the First Hospital of Shanda University carries out intervention effect evaluation and treatment guidance.

　　In the next step, county hospitals will explore the implementation of the family doctor system for high-risk groups, and physicians will contract high-risk groups in various towns and villages in pieces to implement full coverage grid management, leaving no blank areas for prevention and control. In case of acute attack of cardiovascular and cerebrovascular diseases or poor control of risk factors, you can directly contact doctors in county hospitals for treatment, so as to move forward the prevention and control barrier, truly improve the level of prevention and treatment of cardiovascular and cerebrovascular diseases in the county and reduce the medical burden of the people.

　　(Reporter Zhou Yajun)

Build a safe water supply barrier to ensure that water is safe.

The continuous high temperature and rainless weather has caused the city’s drought prevention and relief work to face a severe situation. The Municipal Flood Control and Drought Relief Headquarters issued a circular, and at 9: 00 on August 14, the city-wide level IV emergency response was launched.

Yesterday, the reporter learned from Liuyang Economic Development Zone Water Company that the daily water supply of the park has been rising since the dog days. On August 16th, the water consumption reached 178,000 tons, nearly 10,000 tons more than the highest daily water consumption last year, and the water demand is still rising.

"People’s livelihood is no small matter. In any case, we must guarantee the production and living water of Yangxin City enterprises and residents." Zhang Juanjuan, chairman of Liuyang Economic Development Zone Water Company, stressed many times when deploying the summer peak water supply work.

Ensure water supply, maintain equipment operation, strengthen inspection of production equipment, encrypt the frequency of water quality inspection, strengthen water purification treatment, and advocate water conservation … Since June, Liuyang Economic Development Zone Water Company has arranged a number of measures in advance around the summer peak water consumption to ensure that enterprises can use water without worry.

Liuyang Rong Media Center reporter Zhang Yonghong correspondent Li Ning

Steady supply

Strengthen the inspection of water supply equipment to ensure water supply.

At 4 o’clock on the afternoon of August 16th, Jinyang No.1 Water Plant, the hot sun was roasting the earth, the outdoor temperature was as high as 38℃, and the heat waves burst. The staff of the water plant were busy inspecting the production equipment.

Water plants, water pumps, motors, hydraulic valves, frequency converters … The more water supply equipment and supporting facilities there are, the longer they stay. In the sauna-like working environment, the mind of the staff remains highly awake and carefully checks every screw and dial.

According to the relevant person in charge of Liuyang Economic Development Zone Water Company, in order to ensure a smooth water supply peak, four water plants in Jinyang New City have been started simultaneously, and Jinyang No.1 Water Plant is close to full capacity.

"The temperature is high, the equipment runs for a long time, and the heat dissipation is not enough, which is easy to break down. In order to find and solve problems in advance and avoid failures, we have increased the number of inspections and increased the maintenance of equipment. " According to the person in charge, in order to ensure the normal and safe operation of the equipment, at present, the four water plants strictly implement the 24-hour duty inspection system, and the duty personnel conduct inspections every 2 hours. For inspection workers, high-temperature roasting and indoor "sauna" have become commonplace, and they walk nearly 20,000 steps a day.

Water quality preservation

Take samples every hour to ensure the safety of water quality.

In the continuous high temperature weather, the water level of Laodao River is reduced, the flow rate is reduced, and the flow velocity is slow. Floating objects, fallen leaves and dead branches in the river flow to the intake, which may cause the intake grille to be blocked and affect the quality of raw water.

On the afternoon of August 16th, Huang Youtong, Luo Qingjun, Deng Jie, Li Chengquan and others, the staff of No.1 Water Plant of Liuyang Economic Development Zone Water Company, came to the river to prepare to go down the river to clean up the sundries near the water intake. They change their work clothes and put on life jackets. A straw hat, a rake and a pair of hands are all their "equipment".

Bend over, salvage, get up … They kept repeating these actions in the hot sun, and the boat was gradually filled with debris. After more than 20 minutes, the water surface near the water intake finally became clean and unobstructed.

"Ensuring smooth water intake is the basis for normal water supply during peak hours." Huang Youtong said that during the dry season, they have to clean up every two days or so.

In order to ensure the continuous and stable water quality of water supply in hot weather, Liuyang Economic Development Zone Water Company has also increased the frequency of testing. Samplers sample and test source water, factory water, pipe network water and terminal water once every hour to keep abreast of water quality changes.

In addition, the water plants of the water company have also organized staff to clean the process tanks such as sedimentation tanks and filter tanks for many times to ensure the cleanliness of the process tanks and avoid the influence of sediment deposition on the water treatment process effect and water supply quality.

Excellent service

The maintenance team is on standby 24 hours a day to solve the water problem in time.

On the afternoon of August 15th, some people reported that a water supply supervisor in Yongtai Road had a water leakage problem. In order to avoid the impact of water stoppage and maintenance during the daytime peak period on the water consumption of enterprises and residents, the maintenance team of the business service center of Liuyang Economic Development Zone Water Company worked overtime at night for emergency repair, and the water pipe maintenance was completed at midnight.

In order to deal with water pipe leakage and other problems in time, maintenance personnel are on standby 24 hours a day, fighting for maintenance in such a hot and humid working environment as a narrow water meter well.

As hot as the hot weather at present, there is also the service enthusiasm of the staff of the business service center of Liuyang Economic Development Zone Water Company. The person in charge of the business service center said that during the peak period of water use, the number of water consultation and repair calls also increased sharply. In order to ensure the water demand of residents in Jinyang New Town and practice the practical requirements for the people, the staff of the service center patiently answered all kinds of water-related consultation and repair calls, recorded and classified the relevant information, and timely fed it back to the relevant departments of the company to ensure that every problem could be accepted in time.

"If there is a water problem, residents of Jinyang New Town can call our 24-hour service hotline at any time, and we will do our best to provide services." According to the person in charge, the service hotlines are 0731-83280619, 8322002 (Liuyang Economic Development Zone), 0731-83202583 (Yongan Town), 0731-8324715 (Jiaoxi Town) and 0731-83280658 (Dongyang Town).

These days, friends, friends and WeChat groups can always see everyone’s concern about nucleic acid detection and discuss the COVID-19 epidemic. Since then, nucleic acid detection has become a high-frequency word. But do you really know about nucleic acid testing? What is the nucleic acid strategy under the most severe and complicated situation faced by Chongqing since the COVID-19 epidemic?

In this issue of "Knocking on the Blackboard", Xiaobian will focus on these issues.

The role of nucleic acid detection—It is recognized by the medical communityThe "Gold Standard" for Diagnosing Covid-19

Why do you want to do nucleic acid testing? On November 27th, at the 150th press conference on the prevention and control of COVID-19 epidemic in Chongqing held by Chongqing Municipal Government Information Office, Li Pan, deputy director of Chongqing Municipal Health and Wellness Committee, once again stressed clearly:

Nucleic acid detection is the "gold standard" recognized by the medical community in diagnosing Covid-19. It is an important measure to quickly find infected people, lock the source of infection in time, and quickly cut off the route of transmission. It is a key measure to realize early detection, early reporting, early isolation and early treatment.

(Related links: press conference, responding to concerns-will you be infected in the process of making nucleic acid? What is the difference between regional nucleic acid and expanded nucleic acid?)

At the 147th press conference on November 22nd, Luo Fei, an expert from Chongqing CDC, made an analogy.

If antigen testing is an auxiliary team and nucleic acid testing is the main player; antigen testing is an attack by innuendo, then nucleic acid testing is the final word.

(Related links: press conference, responding to concerns-which is more useful, antigen or nucleic acid? Is the nucleic acid test result true?)

From a professional point of view, the positive result of nucleic acid detection can be regarded as the same as the result of virus culture and then detection. Covid-19 nucleic acid detection is to select two or three characteristic sequences on the virus genome, copy and amplify them, and then detect and compare them, which is what we often call double-target or triple-target detection.

Because the conservative gene sequence of virus is usually selected as the target gene in nucleic acid detection, even if the virus mutates, it has little effect on the detection ability. Nucleic acid detection requires high detection reagents, detection facilities and equipment, and requires professionals to complete more complicated processes such as collection and detection.

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• Xiaobian analogy-
• Nucleic acid testing is like "raising a baby chicken". When the chick is very young, most people can’t see the male and female, but when the chick is raised, you will know it when you look at the comb.
• Why does it take several hours for nucleic acid testing to produce results? In fact, it is to cultivate viruses, or to raise chickens. Covid-19 nucleic acid detection is equivalent to using cockscomb as a feature to identify male and female, which is the so-called "target gene". At the same time, it is not easy to misjudge if it is characterized by cockscomb, but it is easy to misjudge if it is characterized by chicken feet and tail, so cockscomb is the so-called "conservative gene".

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At the 151st press conference on November 27th, Liao Pu, director of the Laboratory Department of Chongqing People’s Hospital and deputy director of Chongqing Clinical Laboratory Center, also explained the nucleic acid detection.

(Related links: Why is nucleic acid detection the "gold standard"? What about "false yin" and "false yang")

At present, Covid-19 nucleic acid detection usually uses fluorescence PCR amplification technology, and its principle is that viral nucleic acid is increased exponentially through one cycle, so as to realize Covid-19 nucleic acid detection. This is a very classic and reliable nucleic acid detection method, and it is a technology that won the Nobel Prize.

In the detection process, the yin and yang of the detection results are objectively judged by the circulating threshold of nucleic acid amplification, that is, Ct value. The Ct value is related to the viral load of the infected person. The lower the Ct value of the infected person, the higher the viral load of the infected person. Conversely, the higher the Ct value, the lower the viral load of the infected person.

For the report of positive results, according to the detection strategy, one or two other nucleic acid detection reagents that are more sensitive and amplify different regions will be used to detect the original samples when necessary, and the positive results will not be reported until they are confirmed, so sometimes the detection time is longer.

Although nucleic acid detection technology is the recognized gold standard in Covid-19, it is an internationally recognized detection technology for mature pathogens. However, the so-called "false negative" may appear in unreasonable sample collection, transportation and processing, too low virus droplets in the sample, variation of the target sequence to be detected or sequence change caused by other reasons.

For sudden and new subtype Covid-19, such as Omicron mutant, which has the characteristics of concealment, the optimal sampling time for detection may not be confirmed. In addition, in the process of sample collection and detection, pollution caused by aerosol will occur, resulting in false positive. By strengthening laboratory quality control, monitoring laboratory environment and equipment pollution, and multiple rounds of nucleic acid screening, we minimize the errors caused by technical reasons.

Strategies for nucleic acid detection-different strategies at different stages according to the needs of epidemic situation.

These days, users always leave messages asking questions. Why do you do nucleic acids in different areas?

Indeed, since November 1, especially since November 12, when the coordinated prevention and control of the central city was carried out and the epidemic annihilation war was launched, the Chongqing epidemic prevention and control headquarters adopted different nucleic acid detection strategies at different stages according to the needs of the epidemic situation.

For example, the social inspection has been carried out once every seven days, once every day and every other day. After the city launched the social clean-up attack, according to the deployment of classified attack, all districts and counties were divided into three categories: relatively stable epidemic situation, fluctuating platform period and severe situation, to carry out nucleic acid testing.

Li Pan spoke carefully at the press conference on the evening of November 26th. Under the provisions of the ninth edition and Article 20, various localities will formulate different strategies according to the situation of this area, street, community and even community. Specific to this round of epidemic in Chongqing:

At the beginning of the epidemic, the central city of annihilation was fought-

The epidemic situation is multi-point, multi-source and multi-chain. I don’t know where the potential infected people are, and the chain is unclear. For example, "I don’t know where the’ enemy’ is", then take the whole central city as a whole and carry out nucleic acid testing all over the region, and do it every day, which is to find out the potential infected people. After searching for a period of time, I marked a high-risk area.

Fight the tough battle in the central city in the stage of social clearing-

At this time, it is: high-risk areas should be zoned quickly, and nucleic acid testing should be carried out at the specified frequency in high-risk areas; in other areas, because there is still community transmission, it is necessary to "check every other day" and strive to promote social clearing.

Yuzhong, Jiulongpo, Jiangbei and Yubei made three rounds in three days-

Li Pan said at the press conference on the evening of November 26th that the epidemic situation in all districts of the central city was divided, and some districts added thousands of people a day, with a high proportion of society.

Therefore, just like the annihilation war at the beginning of the epidemic, Yuzhong District, Jiulongpo District, Jiangbei District and Yubei District decided to make three rounds in a row for three days, and continue to exert their strength and concentrate their efforts to find out the potential infected people and the risk sources in a short time.

Similarly, the same is true of Liangping, Dianjiang and Xiushan. The difference is that it is not the whole district (county), but the streets where the county is located and the streets involved in the epidemic.

Xiaobian said so much, we can see that the nucleic acid strategy must be a specific arrangement made according to the current epidemic situation. It is about strategy and actual situation. I hope parents will understand and support it.

Organization of nucleic acid detection-this is an important link, and the organizer must pay attention to it.

This point, Xiao Bian should remind the organization unit of nucleic acid detection, because it is really important.

The organization of nucleic acid detection directly affects the detection quality and screening effect. Staff organization, testing resource allocation, testing object organization, and centralized sampling or sampling by building, unit and floor are all important factors.

For example, on November 26th, some districts and counties reported that "nucleic acid test samples were left behind", which may affect the accuracy and quality of nucleic acid screening for whatever reason, indicating the importance of organizational work.

At the same time, there are still many people who are concerned about the organizational level of nucleic acid testing institutions and the professional ethics of staff, which will also directly affect the testing quality and screening effect.

For the sake of everyone’s health and this city, please ask the organizers of nucleic acid testing to follow the process, make the work meticulous and put the management in place! Please!

(Related links: press conference, responding to concerns-Is nucleic acid testing true or not? Are you sure?)

Can nucleic acid be infected? Everyone should take personal protection, so don’t worry about it.

This point, Li Pan also made a detailed introduction. In fact, you don’t have to worry about doing nucleic acid testing and being infected.

Statistics show that more than 60% of the newly infected people are residents of the same building, the same neighborhood and the same community. The route of infection is often in community activities, with acquaintances and friends, shopping together, and taking express mail together (among them, infected people), without protection or standardized protection and contact.

However, there are very few cases of infection directly in the queue of nucleic acid collection or in the process of nucleic acid collection, but the results of flow adjustment are not supported, so don’t worry.

For high-risk areas, there are positive buildings and units that are tested at home, not to mention worrying.

Look, really don’t worry too much. As long as everyone takes personal protection and adheres to the "one meter distance", this situation can be put an end to.

(Related links: do nucleic acid, remember "5321"!)

Supervision of nucleic acid detection-never be soft when it comes to the end, and please continue to supervise the general public.

On November 24th, at the 148th press conference, Dan Yanzheng, deputy mayor of Chongqing Municipal Government, commander of the municipal epidemic prevention and control command department and director of the comprehensive office, said: At present, the results of nucleic acid testing in the whole city are authentic, so please rest assured.

He said-

Chongqing Municipal Party Committee and Municipal Government have always attached great importance to the quality of nucleic acid detection. In this round of epidemic, in view of the laboratory quality problems with a large amount of detection and public concern, on the basis of monthly laboratory quality assessment and quality control spot check in the early stage, the Municipal Health and Health Commission strengthened management supervision, with municipal quality control experts "conducting daily inspections" and district and county experts "guiding at the station", participating in laboratory management throughout the process, and promptly urging and rectifying problems such as irregular management and process of individual laboratories.

For violations of laws and regulations, we will maintain a high-pressure situation, and immediately start the investigation procedure according to law for the detection errors reflected by the public. Once found, hell to pay.

Ability of nucleic acid detection-Thanks to the strong support of brother provinces and cities, the ability of nucleic acid detection in Chongqing has been enhanced.

Everyone must have noticed that the staff and volunteers of nucleic acid detection are very hard: airtight protective clothing is worn for most of the day or even a day; alcohol cleaning gloves are constantly rubbed, cotton swabs are torn open and carefully sampled …

Especially in the face of this round of large-scale epidemic and large-scale nucleic acid detection, the whole nucleic acid detection system in our city is facing the pressure of long-term and full-load operation, and there are problems such as staff fatigue, high-speed operation of nucleic acid system and obvious lack of detection ability.

In this regard, under the guidance and support of Chongqing Working Group of the State Council Joint Prevention and Control Mechanism, Chongqing has received strong support from some brother provinces and cities, which has enhanced the strength of nucleic acid detection in our city.

(Related links: Medical teams from 8 provinces and cities in China rushed to Chongqing and successively entered Cuntan and Yuelai Fangcang Hospital to carry out medical treatment.)

What should we do-participate in nucleic acid testing as required!

Li Pan said that the majority of medical workers are fighting hard, hoping to eliminate the doubts of some citizens through continuous efforts and higher-quality nucleic acid testing.

What should we do personally to support nucleic acid testing? It’s simple—

Participate in nucleic acid testing as required! This is not only responsible for personal health, but also the need to prevent others from being infected.

At present, the incubation period of Covid-19 is usually 2-4 days, the shortest may be 1 day, or even less than 1 day, and the longest may be 8 days. Therefore, the management policy for close contacts is "5+3" (5 days of centralized isolation and 3 days of home observation) to minimize risks.

The high-risk area is managed by this scientific law, and it will be reduced to a low-risk area after 5 days without sunshine. But this does not mean that there is no risk, and we must continue to observe. If there is mobility, contact, activity and aggregation in the high-risk area, it will cause new infections. If there is a new positive test, the time will be recalculated.

Therefore, lifting the high-risk area does not mean unsealing, but also strengthening observation. In particular, the current epidemic situation in the central city is still severe and complicated, and it is still the coordinated prevention and control of the central city and the implementation of social control.

Here, Xiaobian asks everyone to understand, support and cooperate with various prevention and control measures as always, especially for nucleic acid testing-

Dear friends, don’t give up and refuse the nucleic acid you should do. Only by doing a thorough examination can you find the infected person as soon as possible, block the transmission chain, win a complete victory in the annihilation war as soon as possible, and return to the fireworks of this city as soon as possible.

    Xinhua Online Haihai, July 23rd (Reporter Xu Xiaoqing) Recently, Shanghai Institute of Printing Technology officially released a long-term "boudoir-raised" non-legacy handmade font-"Yinyan Song Qi".

    Shanghai is the birthplace of modern news and publishing industry in China, which witnessed and promoted the development and evolution of modern Chinese character printing technology. "Chinese character printing and font writing skills" is an intangible cultural heritage in Shanghai, and its protection unit is Shanghai Institute of Printing Technology.

    In 1950s and 1960s, Shanghai Institute of Printing Technology explored the "printing font reform" according to the requirements of relevant authorities, and based on Shanghai’s printing and publishing industry, it collected talents in the fields of fine arts, calligraphy and sculpture from all over the country, and established the font research room of Shanghai Institute of Printing Technology. Today, people widely use computers to input Chinese fonts "Song, Black, Kai, Imitation Song", and the source of font design is this research room. For decades, through inheritance and innovation, the style of Song-style characters has evolved from the initial "Song-style integration" to "Song-style seven-style".

    The font "Yinyan Song Qi" released this time was designed by Xu Xuecheng, the first generation inheritor of the late "Chinese Character Printing Font Writing Technique". In 2020, under the leadership of Chen Qirui, the second generation inheritor of this technique, the value of this font manuscript was rediscovered. Shanghai Institute of Printing Technology started the development project of "Seven Styles of Song Dynasty", led by the fourth generation inheritors, and carried out digital development on the basis of full respect for the manuscript.

    The relevant person in charge of Shanghai Institute of Printing Technology said that the promotion of "Printing and Researching Song Seven" focuses on digital application, which will help to further inherit the intangible heritage of the printing industry and let more people know the evolution of modern Chinese printing fonts. This is also a respect and awe for traditional culture.

On April 10th, Google launched a series of practical barrier-free functions to help people with disabilities use Android phones, including text-to-speech functions, on-demand reading, subtitles and other functions. According to XDA, today Google launched a new function in its TalkBack service: a virtual Braille keyboard, which enables visually impaired people to type on their mobile phones without additional hardware (and without listening to Talkback voice prompts).

Google said that they have worked with Braille developers and users to develop this virtual keyboard, which will be familiar to anyone who has entered Braille before.

The keyboard adopts a 6-key layout, and each key represents one of the 6 Braille dots to form any letter or symbol. For example, typing "A" requires pressing point 1, while typing "B" requires pressing points 1 and 2 at the same time. Users can also use the keyboard to delete letters and words, add lines and submit text.

IT House understands that the new Braille keyboard will be integrated into the Talkback service as part of the "Android Accessibility Kit". . This feature is applicable to all applications, supports Braille Level 1 and Level 2, and is currently only available in English. It should be noted that the Talkback gesture is not available when the Braille keyboard is turned on.

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　　Produced by: Sina Finance Research Institute of Listed Companies

　　Author: ZZX

　　In April 2018, Dong Mingzhu mentioned in an interview.Shi Zeng responded domineering: "He (referring to Midea Group) is not an opponent at all. If I regard him as my opponent, I feel very sad." "I am the world’s boss in the field of air conditioning. Who is he?"

　　However, in just a few years,From "despising beauty" to "not catching up with beauty". According to the report of the first three quarters of 2023, Midea Group achieved sales of 292.38 billion yuan in the first three quarters, while the sales of Gree Electric in the same period was only 155.8 billion yuan, and the revenue of Midea Group exceeded that of Gree Electric by 136.58 billion yuan. From the perspective of profit, Gree Electric’s net profit opened a gap with Midea Group after 2019.

　　Then, why did Gree Electric fall far behind Midea Group in terms of revenue scale and net profit scale in just a few years? Is there a problem with Gree Electric’s corporate strategy and internal management?

　　Many strategic misjudgments have widened the gap between Gree Electric and Midea Group’s revenue and net profit.

　　By comparing the revenue scales of Gree Electric and Midea Group in recent years, we can also see that 2019 is a watershed between them. From the perspective of revenue, the revenue growth rate of Midea Group surpassed that of Gree Electric in 2019, and continues to increase. In addition to the HVAC business, the rapid growth of Midea Group’s revenue is mainly based on the rapid recovery of its small household appliances business after the epidemic.

　　From the perspective of net profit, Gree Electric’s net profit growth rate has been surpassed by Midea Group since 2018, and the net profit has been surpassed by Midea Group in 2019, and the gap has widened after the epidemic.

　　Gree Electric’s recovery after the epidemic is relatively weak. In terms of total revenue, the total revenue from January to September 2023 was basically the same as that in 2019 before the epidemic, but the net profit was not as good as that in 2019.

　　Going deep into the income statement, the sales expenses and management expenses of Gree Electric in the first three quarters of 2023 were 13.28 billion and 4.78 billion respectively, up by about 59% and 20% year-on-year.

　　Gree Electric mentioned in the company’s semi-annual report in 2023 that the reason for the increase in sales expenses was "the increase in product installation and maintenance fees". The author thinks that the cost increase is mainly due to the over-concentration of Gree Electric’s main business, and the air-conditioning industry accounts for about 70% of the company’s main business for a long time, lacking product diversity. Compared with Gree Electric, Midea Group’s business is obviously more diversified. In recent years, Midea Group’s continuous efforts in consumer electronics business have made the company’s revenue resilient and wide-ranging.

　　By analyzing the company’s strategy, the author thinks that the following three events may make Gree Electric be surpassed by Midea Group during the epidemic period and continue to widen the distance.

　　First, in 2012, Zhu Jianghong retired, Dong Mingzhu took over from Gree Electric, while He Xiangjian, the founder of Midea Group, retired and Fang Hongbo (Jin Qilin analyst) took over. The two sides chose different strategic paths at this critical moment. Midea group actively embraced the second curve and increased investment in new product research and development; Gree Electric, on the other hand, under the leadership of Dong Mingzhu, focused on the main business of air conditioning, and his business diversification was a little late.

　　Secondly, Midea Group complied with the trend of China’s business transformation, from scale economy to quality economy, and implemented supply-side reform and "efficiency-driven" strategy. Through the reconstruction of T+3 mode, agile operation and flexible manufacturing can be realized. Gree Electric, on the other hand, insists on the traditional mode of "pressing goods, rebate and fixing sales by production", which leads to rising costs and declining efficiency.

　　Finally, in the face of the rise of e-commerce, Midea actively implements the "two-wheel drive" strategy, which not only improves the efficiency of traditional channels, but also innovates the marketing model to conform to the development of e-commerce. However, Gree Electric’s e-commerce channel was slow and relatively negative in the early stage, which led to the online market share being surpassed by Midea Group.

　　It is noteworthy that Gree Electric entered the smart phone market in 2015. In 2017, on the first generation of Gree mobile phones, Dong Mingzhu, the chairman of Gree Electric, put his head on the boot screen of the mobile phone, and every time the user turned on the phone, he could see Dong Mingzhu’s photo with greetings from Dong Mingzhu below.

　　Although Gree Electric has never published its mobile phone sales, according to the sales data of several e-commerce platforms, the total sales volume of Gree mobile phones since its establishment in 2015 is about 40,000-50,000 units. In contrast, in 2023 alone, the total shipments of mobile phones in the domestic market totaled 289 million units.

　　In the smart phone market with many high-tech companies, such as Xiaomi Company, which focuses on cost performance, and Huawei Apple, which focuses on high-end, Gree Electric’s failure in the mobile phone market may have become inevitable.

　　The crumbling air-conditioning business in the post-cycle era of real estate

　　Lack of significant second growth curve support, business is concentrated in air-conditioning business in Gree Electric. At the bottom of the post-cycle of real estate, whether the company’s revenue can maintain the status quo may also be debatable.

　　As a daily electrical appliance purchased by every household, air conditioning benefited from the vigorous development of China’s real estate market in the past, and also ushered in its own prosperity. A number of studies show that, although there is a certain lag, there is a high correlation between the sales volume of air conditioners and the number of new houses delivered.

　　According to the data of the National Bureau of Statistics, in 2023, the national real estate development investment was 11,091.3 billion yuan, down 9.6% from the previous year; Among them, residential investment was 8,382 billion yuan, down 9.3%. From the real estate market pain caused by aging and economic transformation, the author will put a question mark on the sustainable growth of Gree Electric’s revenue.