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At present, social interaction is almost rotten. Any industry will add a social element, and anyone may say that I am a social interaction. So do you really understand what social interaction is? Do you really understand the nature of social interaction? In this paper, I will try my best to use the whitest and most concise language to explain my shallow understanding of the social industry.

Good question, no chance to breathe.

Personal understanding, socializing, stripping away all other things, the most core essence, in fact, is just one sentence,Socialization is time..

Well, I think someone will definitely refute me, cursing this guy xx in my heart. Why do you say that socializing is time? Let’s release it at the next level. Socializing is actually a process of communication between two people, and this process is not to pay time. Don’t tell me you’re a Nami buster. Touch the antenna. Over.

As mentioned above, socialization is the process of communication between two people, and why should we spend this time to do it? Remember that human beings are relatively dark animals, and the so-called unprofitable can’t afford to get up early. Well, what human beings do is basically purposeful, and the answer to this purpose is actually quite simple.To get the same amount of value exchange.

What is value exchange? Take a chestnut as an example. I am a student and you are a teacher. The social behavior of the two of us is in class. I spend time in class and you spend time in teaching. My value is RMB (tuition), and your value is knowledge in my stomach. I exchange RMB for your knowledge. In the course of class, time is brushing away. Isn’t this social? Please raise your hand if anyone else doesn’t understand.

In general,Conventional value exchange includes the following: interest exchange, concept exchange, value sharing, food, loneliness, social factors, life needs, finding a sense of existence and so on.

In a word, socialization is actually a process of "trading" with each other, but this "trading" is not a concept with ordinary "commodity trading". More is equivalent exchange. If one party can’t make the other party feel that our value exchange is balanced and cost-effective, it will also break the social balance, resulting in social loss.

This time, you can understand why money is everything. Money can exchange anything for you, so you won’t feel unbalanced, and you can maintain a long-term social relationship.

This formula, which I learned from previous lectures, is almost as exquisite as the mass-energy equation.

A+B+T=R

To explain, A is one user here, B is actually the other user, T is the time, and R is the reward. Continue to release, you can get the following formula:

Personality (advantage)+interest (demand)+time commitment = return.

The A-side is everyone’s different personality, which will be his advantage. The advantage of personality is similar to the assets in the physical transaction process and is your bargaining chip. For example, I am handsome, I am beautiful, I am brilliant, I am humorous and so on.

B-side is people’s interests and needs, that is, the general social sponsors. For example, I want to see beautiful women and listen to stand-up crosstalk, which is my demand, and the advantage of a user at A-side is that it conforms to my aesthetics and beauty! Then cut the crap, let’s get it straight, and B will start hooking up with A, and naturally social relations will be formed between AB (there is nothing you can do if A ignores you).

The intermediate process of combining personality advantages and interest needs requires the investment of time, energy, money and other elements, that is, cost. Everything is based on social time. You have to spend time thinking about him and spending money. This is the social process. In short, this is the essence of social interaction.

After the process of socializing, there is a reward. This bonus return means that one party is cool and the other party is high. Maybe it’s a win-win situation, maybe it’s a single win, maybe one wins more and the other wins less. Judging from experience, it is possible to maintain a long-term social interaction when the two sides reach a static balance. Unilateral repression will generally not have a good result (the same is true for love).

On the whole, the normal and stable social behavior of human beings is produced through such a formula.

Are there any exceptions?

Yes, not much. For example, love at first sight, in fact, is that both ends have become one end, how to understand, I think (deserve to be single for 10 thousand years)!

Two perspectives that will remain unchanged for ten thousand years:Spiritual or material rewards.

The spiritual reward is more about satisfying some of our needs physically (with a wry smile), and at the same time, psychologically, it will bring you continuous satisfaction such as vanity, existence, curiosity or belonging, which is the main thing, and there will also be spiritual rewards such as satisfying knowledge and information exchange.

The material rewards are relatively simple, such as cars, houses, money, etc., as long as you can touch them in reality, you can do it.

Judging from the routine in previous years, material rewards are often more attractive to users, but at the same time, it is more difficult. Spiritual rewards also started a concentrated outbreak last year, which is represented by similar high-quality original articles, people from below, and so on.

Relationship chain, information and interaction.And social behavior, fundamentally speaking, is also composed of these three.

The production of information will promote the interaction between users, and the interaction between users will directly affect the establishment of the relationship between users; This will lead to new content.

In the social category, it refers to the nature of interaction between people. It lies in three aspects: the establishment and maintenance of the relationship chain between people.

The main purpose of relationship chain is often to obtain the potential future value of social interaction.

In the social category, it refers to the content information flow. It lies in three aspects: production and processing of content, presentation form and consumption. And the content itself has qualitative and quantitative attributes.

Paying attention to content-based socialization is often to obtain a certain content or consume a certain information or content at the moment.

In the social category, it refers to the way people interact with each other. According to the mechanism of interaction, it is divided into conditional interaction and content interaction. There are one-to-one, one-to-many and many-to-many interactions in the participation mode. And realize that interaction needs media.

Interaction as the main purpose can often relieve boredom, enhance self-worth and get rich emotional and psychological experience in return.

Socialization is time, and each product actually takes up your time, but some waste your time, and some save your time. So, Internet social products naturally came into being.

Looking at the whole social process and combing the core key points, we can see the following:Breaking point, breaking ice, relationship chain, community, quality control, stickiness, transformation, profit, reciprocating, nothing more than this.

As the name implies, it is the core point of your social platform to attract users. Remember that it is best to have one or three points.

The social products visible in the market must be very large in some way, which will lead to a large number of users pouring into your products, and this kind of demand amplification is often the rapid amplification of common needs in life, which will produce such an effect.

But it will also lead to some catastrophic problems (as mentioned below).

Imagine that a user was fooled by you and wanted to play this game. As a result, when he came in, he saw that there were n points on the platform. After looking for a long time, he didn’t find the point that attracted him, so why not lose it?

There are too many explosions in history, such as the free SMS of WeChat, the map socialization of Momo, the interest socialization of Same, the acquaintance socialization of Facebook, the teasing style of xiaokaxiu, the new mode of exploration, the burn after reading of Snapchat, etc., which are listed as much as possible after the article, so I won’t go into details here.

There is no problem in ten thousand years. If you initiate hook-up unilaterally forever, the response rate of the other party is extremely low. In some cases, this low is fatal, and many platforms are just Over.

In fact, there are countless factors involved here, such as social hooking skills, platform matching accuracy, mood of both parties, etc. The social scenes of each platform here are different, and the social explosion points are different, so it cannot be generalized.

The only thing the platform can do is to match the hardware conditions of both parties as accurately as possible, and the platform can do nothing about people.

After successfully breaking the ice, the two sides actually established a relationship chain to some extent, and the establishment, maintenance and development of the relationship chain is a social problem.

Establishment is the process of breaking the ice, and how to maintain it better is also an intuitive life and death on the other hand.If the success rate of the platform is very high every day, but all the platforms are transferred to other platforms (you know), this platform has actually become a tool for "purchasing goods" in the minds of users.It’s still a little scary, isn’t it? But it’s true. How to solve it depends on the community.

The development of the relationship chain is actually more related to the life time of the platform. The more intertwined and deeper the development, the longer the survival time of the platform, and the more secure it is as time goes on. With this solidity, it will be relatively easy to realize profits.

Another 10,000-year-old problem, what is the community? Personally,The community is actually a small post bar, which takes the points of interest as the core point to aggregate the users on the platform through the points of interest.It’s that simple? Yes, it’s as simple as that, so why is it a perpetual problem?

The quality and quality of the community almost determine the lifeline and trend of the whole platform. The relationship chain between individual users is life and death, and the community relationship platform between multiple users is the lifeline.

Although the community is important, it is useless to blindly ask for more. Look at the current WeChat and qq. How many communities are dead? If the community is alive, the platform will smell, and if the community is dead, the platform will be dead (this is also the reason why the circle of friends exists).

Where is the top community at present? I think it’s Baidu Post Bar. Some people say it’s not Douban, Tianya or something. Pay attention to my adjective, top class, instead of community quality.

At the beginning, Post Bar was a typical blue hyperlink, big frame, replying to the post and cursing the street, and then Post Bar declined more and more. I think the reason is that people’s time is more and more occupied by other emerging products, and the quality of Post Bar is low (some, at that time, unspecified), and it is not driven.

As time goes on again, Post Bar has changed its skin, invited several designers, and the style has become taller, but the model is still the same. The difference is that it has been integrated into many Internet thinking and closely combined with fan content. It has been pulled up from the bottom, and it has become the most active, comprehensive, largest and professional social platform in China. Slogan has also become a post bar to find an organization, and the organization is just a point of interest, just like before.

The importance of community is closely related to the value it brings. It can promote activity, stickiness, realization, screening content and production content, etc. Every high-quality community is actually a small independent country., have their own laws and regulations (bar rules), the boss (bar owners), the younger brother (management), ordinary people (users), scum (blacklisted users), spiritual food, beliefs, almost everything. Run the community well, to some extent, the whole platform, you can safely hand it over to them for the whole, round after round of regular user iteration, almost no dead end.

Of course, keep your head alive, don’t chew on a thing, think about Kaixin. I don’t know how to change and keep pace with the times, but I’m sorry I have to be abandoned by users. However, there will still be a special case, that is, our Baidu Post Bar. Baidu is a magical company. After winning the first export of Chinese Internet, almost all the first-hand resources will be diverted into its own products, so I don’t know whether this model will still be alive and well even if it is posted 100 years later (if Baidu is still there).

Quality control and disassembly means quality control, and there are several directions, such as platform manual audit, machine screening, sampling inspection, reporting, etc., but personally, from the perspective of platform,, the most time-saving and labor-saving and the best effect is to use the community, which is equivalent to hiring a lot of younger brothers who don’t spend money to keep an eye on you. Why not? And they are all professional, at least more professional than you, and their quality control should be better than you.

Increasing user stickiness is also related to many factors, such as user quality, content quality, profit point, word of mouth, number of users, etc.The easiest way to improve stickiness is the magical community. Cooperate with the operation means of the platform to further expand this effect.So you know how important the community is.

If you have crossed so many barriers before, congratulations, you have almost seen the sunshine of victory.Or through magical community means, the quality of platform users and content has been successfully improved, and the constantly generated new content and new users have become fresh blood. The lower level has independent users as the main support (of course, there are many side details, which will be described later), and the upper level has high-quality communities to help maintain and screen, and the users of the two levels will continue to be alternately transported (inactive users are kicked out), which has become a more successful social system.With this positive development, your market influence will gradually expand and the number of users will gradually increase. What you need to do is to firmly grasp the top community of the platform, and it is time to add some profit points appropriately.

This problem has multiple profit models according to different scenarios, purposes, platforms, etc.However, looking at the current common profit models, there are nothing more than traffic realization, value-added services, membership fees and commodity sales. The first two are almost the profit points of the current mainstream APP, not to mention.

Membership fee is more interesting, as if it was specially bred for social platforms. The premise is that you control the quality of platform users and the quality of content (poor). Only in this way can users join willingly and pay for it one after another, but this risk is also the biggest, and it is very likely that users will abandon it from now on, so consider it carefully.

E-commerce platforms are the most popular for commodity sales, but I think that through community or analyzing the attributes and preferences of independent users, we can make vertical commodity recommendations and earn CPS fees. If the algorithm is proper, maybe this can become the main income of the platform. However, if you use it with caution, it will annoy the user, and it is also possible to uninstall it in minutes.

After the profit is completed, it is actually a complete social platform process. You can return to the relationship chain to optimize and explore again, or you can continue to focus on the community, constantly reciprocating, constantly changing, and constantly making profits. Of course, the wishes are always beautiful, and the reality is always cruel.

• Respect for human nature: high efficiency, excitement, interaction, concealment, etc.
• Good products: product design+business model+promotion, etc.
• Good team: strategy, operation, execution, etc.

These three points have been brought into full play, and I personally feel that there is no one after WeChat.

It’s light enough (efficient), it’s interesting to shake the drift bottle (exciting), the brush in the circle of friends is ok (interactive), the news can be ignored (hidden), and the second and third are not mentioned. It’s obvious to all that there is a boss in control.

The mobile Internet has brought social networks into a new stage. About gun artifacts, photo artifacts, interest groups, and various content sharing; Social applications are currently classified into different categories.According to the strength of the relationship, it can be divided into acquaintance socialization and stranger socialization, and it can be divided into various vertical social fields according to the field, and it can also be divided into pictures and videos according to the information bearing mode.And it also has a great relationship with social motivation, which is diverse and changing. Identity, background and different situations play different roles, and the motivation of social interaction is different. What we can grasp is the essential needs of people.

Facebook is a social graph based on "I know U", but in the later period, due to the small user scale (think about how many people you can know in reality), Facebook studied various models to bring together users with the same interests or excitement, so that such a large user scale was produced. In fact, this is also related to Facebook’s own observation of user retention, preventing users from losing too quickly, and the 521 principle are not discussed.And Facebook is simply the most awesome existence of Internet social interaction. At present, almost all social interactions are based on strangers turning to acquaintances, while only Facebook is based on acquaintances turning to strangers.Of course, there are also some in China, such as a game (ren) investment (ren) network.

Wechat, acquaintances have to mention WeChat, and WeChat is actually based on the early users led by qq. Tracing back to the source, qq was originally based on strangers, but it may be a bit far-fetched, so it should be classified as acquaintances, and it should not be humiliating.

At the beginning, WeChat focused on "free SMS", followed by the voice message function, which immediately improved the communication efficiency and enriched the communication scene. Then "people nearby" and "shake" appeared, which broke this closed field and began to communicate with strangers. Later, a circle of friends appeared, and people’s information began to settle down. Later, WeChat official account appeared, and WeChat official account was divided into subscription number and service number. At this time, WeChat began to attract enterprises, communities and larger media. Since then, WeChat has achieved explosive growth, and then laid out the red envelope function, with the intention of paying on WeChat, paving the way for commercialization, content subscription and offline.Every time I think of the whole process, I can’t help but feel goose bumps. With such a clear line, who dares to say that the success of WeChat is accidental?

Light interest+light socialization

Classify the content (pictures, videos) published by users with tags, and then push/guide the personalized content to users with interest tags as the index. Some applications will be completed in the form of user-defined labels, while others will be matched by background algorithms.

Provide users with all kinds of labels. This work may be completed when the user uses the application for the first time, or it may run through the whole software operation process.

Light interest+heavy socialization

Combining with LBS, we continue the fine traditions of Post Bar, Douban Group and QQ Group, and create multiple interest groups under independent application. Online dialogue plays a supporting role in organizing offline interest activities.

Pay attention to interest+socialize

Focus on a single interest keyword, and build a high-concentration interest social platform for users with specific needs around this theme.

I won’t give examples of products here. There are eggs at the end of the article and they are displayed there. If you want to see them, you can just look at them directly.

As for the relationship between users, due to the penetration of the Internet, in addition to establishing a relationship accident among users in various ways, we must start to develop a new relationship, which can be called "sub-relationship". Sub-relationships here refer to those who, for ordinary users, do not need to identify others, but only aim at obtaining a certain content or generating an interactive behavior. That is, I don’t need to know who you are, what your identity is and where you are; Just get the results I want.

Information production needs to be further emotional, intelligent and personalized. People’s emotional demands need to be captured and satisfied through more emotional design. And people’s rational demands need more intelligent design and experience to realize.

For the interaction between users, we need to borrow more new media. New intelligent hardware devices are fully utilized to realize remote multi-dimensional interaction of users or to simulate physical interaction. At the same time, the use of some biotechnology may have different effects.

A very classic and disastrous example, friends who are engaged in social direction should have heard it more or less.

As mentioned above, after the explosion, the problem that may be faced is the influx of a large number of users. Some people say that this is a good thing, but I don’t think so.

The gun artifact "Mo Mo", now that everyone mentions it, still thinks it is a gun artifact. In fact, "Mo Mo" had a very stable pyramid structure at first.

• Taki: At the bottom of the pyramid are the so-called diaosi users, diaosi men and diaosi women;
• Middle level: there are high-quality users in the middle, especially women (one high-quality female user can bring seven male users);
• Spire: The top ones are some big V’s and Gao Fushuai’s.

The pyramid has been put up. At this time, the pyramid structure is quite stable, and its internal ecology is balanced. However, all the bottom diaosi users will continue to chat up and pursue the high-quality users in the middle, satisfying their vanity. High-quality users in the middle can screen out the top-level Gao Fushuai, which is equivalent to the role of blue chip stocks. Users at the top will find that there are really many girls with high value and good figure around. Then overnight, the reputation of the cannon artifact spread, which can make the nearby hundreds of meters become 5 meters below zero.

As a result, many diaosi users poured into this application. With hungry eyes, constantly say "about" to the middle quality users? About … ". After such a long time, this behavior changed from "pursuit" to "harassment", and the cost of screening for high-quality users became higher. For them, the value of this product was not so high, so they began to flee. At the same time, there are women who have slipped or special occupations, such as wine trays, rice trays and princesses in boxes. The value of socializing has changed. Gao Fushuai, at the top, realized that it was inefficient to meet high-quality women, and Gao Fushuai users began to lose, so the pyramid began to lose balance and collapse.

When the rules of social products can’t restrain its massive users, it will make its ecology out of balance.

Then the question is coming. If I were the product manager of Momo at that time, how would I solve it?

Momo is really having a hard time now, and the process of whitewashing is very painful and long, and it has also invested a lot of money, and the effect is still good.

Among the two unequal classes, the daily limit is limited. If the limit is exceeded, you can directly guide the payment. Please note that it is in the unequal classes, such as diaosi, which is of high quality. And diaosi chatting up diaosi is still unlimited.

This not only controls the trend of one-sided user interval, but also carries out appropriate liquidation test, and the order of the bottom users is also very large, so the risk is controlled within the controllable range to solve this problem.

Of course, the problems and risks are still there, and the test can be gradually confirmed and explored (it seems that I also voted for Momo’s resume at that time, but I didn’t have a phone call).

This should be a hot topic recently, but I think there is something wrong with the logic of this sentence.It’s not why Alipay wants to socialize, it should be "why Alipay has to socialize".

It seems similar, but it is not. The former is active and the latter is passive.

It is not difficult to see that Alipay has become the top APP in the current installed capacity of mobile phones.It is not how sticky it is, but that Alipay is just needed. Under the cover of such a huge volume of Taobao, Alipay is the only payment method, and its volume is already obvious.

Such a simple question can be seen by people like me. How can Ma Yun’s father not see it? Once users just use you as a tool, even if you just need it, there will be risks. Although this risk is not even a little bit at present, it is all about the Internet, and it is changing rapidly, especially the e-commerce. Today, Taobao is the only one. Who can prove that Taobao will not disappear after ten years, so it will disappear with Taobao (after a hundred years? ) and the decline of traffic (perhaps in the near future) lead to the direct problem of Alipay’s decline, and in order to prevent the worst result from happening, we have to move the big move to Alipay in an attempt to maintain users.

Then why not put Alipay’s social function into the current Taobao?

I think this question has to start from the scene. First of all, Taobao already has social activities, right, such as Wangxin and Ali Wangwang, but the scene is a communication tool for buyers and sellers. Although it is also social, the added value is not great. Taobao also launched the function of asking everyone last year, which is also a social interaction in the form of question and answer. This is not an instant social interaction, which is beyond the scope of this article. Looking at it in detail, Taobao has launched Taobao live broadcast, and live broadcast is also a social means. Taobao is also in the experimental stage, and it is unlikely to become Taobao’s social main force in the short term, and its position on the home page is relatively backward. Community, which was vigorously promoted last year, is still a shopping scene because it is all about goods, not people, and it is not an instant social interaction. The mode of community social interaction is also different from the traditional understanding. To sum up, there are only four reasonable social ways at the moment, and only Wangxin is the instant social and shopping scene that users understand.. The fatal problem is that this social scene is actually under the wings of business, and it is almost impossible for users who get from this scene to transfer to real life or to traditional friends. So it is not difficult to understand why Taobao has to socialize.

So why do you have to put it in Alipay? As I said before, theoretically, the installed capacity of Taobao and Alipay should be approximately 1:1, and the installed capacity is very large, so both sides are the same starting point.Wangxin in Taobao cuts strangers socializing, and the scene is shopping. The social interaction in Alipay cuts acquaintances socializing, and the scene is similar to WeChat.

That is to say, it is a passive prepayment. Assuming that in the foreseeable future, Taobao disappears or Ali transforms to do something else, Alipay can still exist in the user’s mobile phone, and it is also a good choice as a daily communication tool.

In fact, it’s okay. From the user’s point of view, it doesn’t matter which platform is available, easy to use and useful. However, the advantage of WeChat is huge, and Alipay has to come up with some new products.

At the beginning of the year, the gathering in Five Blessingg was really an anti-God activity, and I was deeply impressed.

E-commerce socialization and community, can it really be useful?

The answer is obvious and certainly useful, otherwise what else would he do?

At present, there are two markets that do best, but the scenes and means of these two companies are different. The first is Taobao, a community model, and the second is JD.COM, a shopping circle. There is nothing to say about the former. The traditional community model, which clusters users with goods, increases the stickiness and activity of APP users, and leads to purchase behavior by giving hands to points, is a more conservative and traditional practice, which is beyond reproach.

JD.COM, this is interesting, and there are many articles on the Internet, so I will briefly introduce them. The shopping circle is an entrance that JD.COM left on WeChat. After shopping, users can directly share the goods in the shopping circle from JD.COM Micro Store, and the shared goods can be seen not only by friends but also by other users.The point is that this other user, WeChat or JD.COM, has not given any details about how this other user was screened out.

Personally, I guess,According to users who have the same purchase behavior, JD.COM conjectures everyone’s preferences and essence through WeChat combined with general life scenes, and matches the connection through algorithms, which is the selected module.What’s interesting or scary about it?JD.COM connects shopping social scenes with life social scenes. He knows your life preferences or related labels and can recommend them to you according to your life thoughts. In this case, it is far more terrible than Taobao’s independent community in terms of human nature and success rate.I don’t know how far WeChat talks about data sharing. If the authority is very high, I have to say that JD.COM is a scheming boy.

If this is done well, it is not impossible for JD.COM to join hands with WeChat to surpass Taobao. Why do I make such wild remarks? No, I only speculate from the current market and human nature, or it may be nonsense.

Last year, Facebook acquired Altas, a veteran DMP.In addition to online data, there are also some offline data, including the transaction data of some users’ credit cards, which helps Facebook to build a high credibility of the number of users and provides online and offline complementarity.

About 97% of Facebook’s revenue is contributed by advertising. The horror is that the company’s growth rate is as high as 40%+(Q1 in 15 years), which is four times that of Google. If this continues, Google will be overtaken by Facebook’s advertisements, and the fundamental reasons for all this are different from the fundamental principles of advertising.

Google is passive, Facebook is active.

What is passive? When you search, it has nothing to do with yourself, but it has something to do with your search behavior, that is, there may be conflicts between the two. For example, if I search for toys, it is very likely that I just want to look at them and don’t want to buy them. If it is in CPS mode, there will be no income and low efficiency if there is no purchase behavior.Active display has a great relationship with you. Daily browsing and people’s preferences are recorded, and according to the advertisements displayed by these things, you can not be creepy.

So Facebook is already a good example, but he only advertised, and WeChat is similar to Facebook, but he hardly advertised, and turned to another profit model, joining hands with e-commerce, sharing data, recommending advertisements based on people, and attracting money.In fact, there is another problem, that is, the habit of users buying on WeChat has not been developed in a large number (compared with e-commerce platforms such as Taobao), so this is why it can’t be done.

JD.COM’s main APP has no action for the time being, only a simple discovery function, which is far from the related scenes described and the current products. What’s more interesting is that the shopping habits of users in JD.COM APP scenes have actually been developed, so it is not difficult to think about it.If JD.COM APP is a community, using the user data shared by WeChat, combined with JD.COM’s own purchase behavior, it will be more interesting to push and match accurately and directly hit your heart.(Taobao’s community is also completely based on your search behavior, and to some extent it is not equal to this ideal model).

The pit is coming, and the pit is coming. Simply talk about the pit you saw or encountered.

Represents the scene, marriage and social intercourse. Marriage and love are represented by companies such as Lily, jiayuan, Zhen ‘ai and Youyuan. Why can’t we say that the more we see, the better? First of all, if you are a man and want to chase a girl, do you want the whole world to see this girl? Certainly not. If you do, you may have two choices, one is to chase and the other is not to chase. From a mathematical point of view, the probability of both is the same. If 100,000 people see the girl you like, theoretically you will have 50,000 more competitors. I will go and think about it.

Secondly, from the data point of view, the users of this social platform for marriage and love are older, so I have to think of one thing, that is, I can’t let acquaintances see me on this platform. If others see it, it will be a shame. In fact, the two kinds of hearts are contradictory. He wants more people to hook up with him, which is bound to be more display, and he doesn’t want more display. This is one. Second, the average user wants to see the dynamics of the person he likes secretly (students in Weibo who have a secret crush can go to the side wall), and that person certainly doesn’t want to expose himself too much, so there are so many things, how to strike a balance is what you should do.

What is less refers to the function of the core highlights. Remember what it said about the explosion point,Functions must be few but refined, refined and beautiful.There is also a trade-off balance problem.

For example, looking at the face and chatting with the brand, this is a very light explosion point, which is supposed to be good, right? It backfired. Why? I used to order about a week in a row, about a hundred a day. According to the final statistics, there were about 20 pairs, about five or six replies, and one conversation with more than ten sentences. Did you turn to WeChat?You are a social platform, I am a hunter, and the prey is not allowed to be touched. What do I need you for?So it’s also a question of balance. It’s up to you how to choose.

Scope refers to the social scope. Recently, I saw a global platform for making friends (except China), which was made by Chinese people, and one problem that Chinese people don’t care about is a fatal problem abroad, that is, religious belief.

If you are a global platform, then these two problems are often the most easily overlooked. Remember, you should never joke about them, which is fatal.

What do you mean, profit points are all dead. Otherwise, profit, yes, no one is stopping it,But the profit model that individuals admire is the profit model to enhance the experience.For example, you can only use a static avatar, and you can use gif after paying (don’t be serious about the example I gave), which is called the profit point of improving the experience.

And some platforms put the profit point to the point of death. 51job, a recruitment platform, is also a social direction to some extent, right? And his family has nothing to die for,That’s my resume. It depends on who reads my resume and wants to open a vip. Ten thousand alpacas fly by in my heart.Did someone say anything wrong with this? Well, I have to ask you out for this. Die,Just as he stuck the basic functions that the website should provide to the point of paying, I submitted my resume to see who read my resume. Isn’t this the basic function that should be provided? Once you have blocked all the basic functions, it is not far away for users to run away.Imagine, if Baidu’s search, every time you search for 1 cent, open a free search for 10 yuan a month, you will die.

If Baidu adds a profit model, such as paying 10 yuan a month, the commercial promotion will not be displayed. I believe that there must be a group of paying users, which will not harm the interests of non-paying users and will not affect the basic functions. Users may be happy to give you money. Why not?(unemployed ing Baidu gives an offer)?

What’s more, I have knocked so many times before I know it, so it’s not easy to list them. I recommend an article, and interested friends can look at "18 Common Ways to Die in Social Apps".

All right, all right, it’s over. I really appreciate the friends who have been listening to my nonsense for so long. Some opinions in this article may be wrong due to personal ability limitations and insufficient knowledge. Please also point out a lot and thank you very much. Thank you in advance.

Segmentation of current social apps:

• Minimalist/Instant Socialization: WeChat, Facebook, snapchat, Blink, Hehemo, FRANKLYCHAT, YO, flares, emoji.
• Anonymous society: shame white, friend secret, hug, yikyak, secret, whisper, crow, honey, whisper, ROOMS.
• Campus social activities: super curriculum, black and white campus, 11: 11, Notebowl.
• Pan-stranger socialization: Mo Mo, micro poly, Friction, Meeting, Mo Mo Da, skout, Badoo, Mico.
• Tinder class: Tinder, explore, right, Aloha, about you.
• Video socialization: Xiuse, yy audio-visual, micro-shooting, girls’ school, 9158, Netease CC (game+beauty live broadcast)
• Telephone/Voice Socialization: Neighboring, Talking and Chatting.
• Social interaction in the same city: beautiful date, love bar, secret chat in the same city, appointment today, simplicity, SAYHI, single online, cool chat.
• Couples socializing: little love, little love, QQ couples, love notes.
• Games/Entertainment Socialization: Bump, Stranger, LINE PLAY, Opposite, Youjia, Dada (Answer), love dare, Beibei.
• Semi-serious social interaction: heartbeat (interest matching), friendship (second degree) and friendship seeking.
• Marriage and social interaction: jiayuan, Cherish, Lily, Flower Field, Fate, Heartwarming Marriage.
• Social activities nearby: Sobrr, Whew, biu, FireChat, meetup, MISS, Crewe.
• Workplace/Business/Identity Socialization: LinkedIN, Pulse, Meeting, Friends, conspire, Business Card Almighty King (Join Socialization), Youshi.com, Haiding.
• Vertical social interaction: Wheels, Chexingren, ZANK, BLUED, GAYPARK, Lala Park, theL, Semi-dimensional, Dimensional, juju, gogobot (Travel Social), Friends Circle, Snowball Net, fanatix (Tournament), Dr.wine
• Barrage socialization: TUTU, trough factory, Acfun, Bilibili
• Picture/sound/text socialization: Snap, NICE, circle of close friends, tease, send a letter, half, mine, TOP, Personality Network, P1, tumblr, path, Pinterest, INSTAGRAM, frontback, tiiny.
• Group chat and socializing: pie, micron, group, and friends.
• Pet socialization: pets talk, walk, smell their nests and love night pu.
• Sports socialization: splash, cool, keep, mint
• Random Chat: meowchat, JiJi, Follow Meow.
• Literary socialization: Moment, Matchbox, Douban (various), Same
• Socialization of officers: invite you to dinner, make an appointment, and invite you to a movie.
• Q&A/Knowledge: Zhihu, Guoke, Quora, Brainly.
• Neighborhood socialization: NEXTDOOR, Dingdong Community
• Paid social interaction: pampering and quick appointment
• Female social interaction: Wei Mi, hot mom circle, big aunt, Yuanzi.
• Star-making/star socialization: holding silk, honey music and nebula
• Short video community: beauty shooting, micro-vision, VINE, 8PM, second shooting.
• Socialization of big companies: going back and forth, easy to trust, and bala (new Taobao makes buy buy buy same)
• Beauty Community Socialization: Goddess Project, I am not a goddess.

This article is the second article I output. In the next issue, I am going to write something about data (if I still have time). Click here to view my first article, Summary | Vertical Integration of Complete Product Lifeline Knowledge. Thanks again.

PS. The birth of this article is actually because of layoffs, and I have to come out to find a job again. Recently, I interviewed a good company, and the direction was social direction. Because I had done social pan-direction for more than two years before, I was lucky enough to get an interview opportunity. However, the interview was a mess because I was hospitalized with a fever a few days ago and was not fully prepared, and I didn’t engage in social orientation in recent months. I admit that I am not willing to go home and decided to sort out all the social things I had pondered before, which led to the birth of this article.

Wu Xing lady (micro signal mysterious 326531548), everyone is a product manager columnist. 3 years working experience as a product manager, with in-depth research on requirements, users and data. Welcome to exchange ideas and refuse to add friends meaningless.

This article was originally published exclusively by everyone as a product manager. Reprinting is prohibited without permission. Thanks for your cooperation.

China government assists Malaysian anti-epidemic materials to arrive at Kuala Lumpur International Airport. Xinhua news agency

　　General Secretary of the Supreme Leader pointed out at the G-20 leaders’ special summit on COVID-19 that major infectious diseases are the enemies of all mankind. The COVID-19 epidemic is spreading all over the world, which poses a great threat to people’s life safety and health, and poses a great challenge to global public health safety. The situation is worrying. At present, what the international community needs most is firm confidence, Qi Xin’s concerted efforts, United response, all-round strengthening of international cooperation, cohesion of a strong joint force to overcome the epidemic, and joint efforts to win this human struggle against major infectious diseases. In the face of the epidemic, as a community of destiny in which you have me and I have you, all countries in the world should act quickly, unite the strong synergy of unity, cooperation and common response, and protect the health and peace of the common home of mankind.

　　1, gather together to fight the epidemic.

　　At the critical moment when the global situation of COVID-19 epidemic prevention and control is becoming more and more severe, the G20 leaders’ first special summit meeting in response to COVID-19 by video released a positive signal of joint prevention and control by the international community, and opened the world agenda of building a prevention and control cooperation mechanism, which indicates that the global joint efforts to fight the epidemic will move from value consensus to pragmatic operation.

　　Global joint efforts to fight the epidemic is an inevitable choice to effectively curb the spread of the epidemic. At present, the COVID-19 epidemic is spreading rapidly around the world. According to the World Health Organization, the COVID-19 pandemic has not been effectively contained, and it is growing at an exponential rate. If the international community fails to take joint measures, millions of people may be killed. At the same time, affected by the COVID-19 pandemic, the risk of world economic recession is increasing, the international financial market is in turmoil, the unemployment rate in some countries is rising rapidly, social panic is spreading, and populism and trade protectionism are on the rise. A series of secondary disasters caused by the epidemic are causing more and more concern and anxiety. No country can stay out of it and be immune to it.

　　Global efforts to fight the epidemic urgently need the concerted efforts of the international community. The outbreak and spread of COVID-19 epidemic in the global scope are different in time, region and degree. This determines that countries must strengthen policy coordination, joint prevention and control, and strengthen communication and sharing of relevant information. On the one hand, the international community should strengthen information sharing, carry out cooperation in drug and vaccine research and development and epidemic prevention, effectively prevent the cross-border spread of the epidemic, and especially work together to help developing countries with weak public health systems improve their coping capacity. On the other hand, with the rapid spread of the epidemic, the demand of countries for medical and health protection and other related materials has surged sharply, which requires the global industrial chain, especially the hub countries, to deepen capacity cooperation, dig deep into capacity potential and achieve the most efficient supply. At the same time, in view of the serious impact of the epidemic on the world economy, countries should also strengthen the adjustment and docking of macroeconomic policies to ensure the openness and stability of the global market and boost the confidence of the world economy.

　　2, joint efforts to fight the epidemic need to build consensus.

　　The outbreak of the COVID-19 epidemic shows once again that human beings are a community of shared destiny. How to effectively curb the spread of the epidemic and prevent and resolve the secondary disasters of the epidemic is a major issue related to the interests of all countries and the future and destiny of mankind. At a critical juncture, is Qi Xin working together to protect the homeland, or is it selfish, narrow-minded and malicious? Is it to join hands to fight the epidemic and overcome the difficulties together, or to create rumors and stigma? It not only tests the governance ability and responsibility of all countries, but also tests the collective rationality and moral spirit of mankind.

　　Common challenges need to be met together. Epidemic diseases, regardless of national boundaries and races, are the common enemies of mankind. With the rapid flow of people, goods and information, epidemic diseases can easily break through the time and space boundaries and national boundaries, quickly spread from one country to many countries, and detonate the global public health crisis. What’s more, compared with many diseases, COVID-19 virus has stronger infectivity and higher pathogenicity, which can spread to all parts of the world through individual personnel flow, resulting in a huge global and random risk, and the prevention and control is more difficult than ever. Only by working together can we win the battle. All countries in the world should actively carry out international joint prevention and control from the height of building a community of human destiny to jointly safeguard global public health security and human health and well-being.

　　Common goals require unity and cooperation. Building a world of lasting peace, universal security, common prosperity, openness, tolerance, beauty and cleanliness is the common goal and beautiful pursuit of people of all countries, and it is also the rich connotation inherent in building a community of human destiny. The sudden epidemic not only directly threatens the global public health security, but also profoundly affects the economic and social development and prosperity of all countries. As a result, the fight against the COVID-19 epidemic has gone beyond the field of public health and evolved into an overall war and a blocking war to safeguard the prosperity and development of the world and protect human civilization. The international community must establish an effective cooperation mechanism and strengthen communication and coordination in personnel management, scientific research, experience sharing and material production, so as to cope with the crisis and win victory through cooperation.

　　The common destiny needs to be in the same boat. There is only one earth for mankind, and all countries coexist in one world. The earth is the common home of mankind and the only home of mankind so far. The objective living conditions and the era environment of "you have me and I have you" make the future and destiny of every nation and country closely linked, with one glory and one loss. As General Secretary of the Supreme Leader emphasized, the occurrence of the COVID-19 epidemic once again shows that mankind is a community of shared destiny. In the era of economic globalization, such a major emergency may not be the last time, and various traditional and non-traditional security issues will continue to bring new challenges. The international community must establish a sense of community of human destiny, help each other, work together to meet the risk challenges and build a better home on earth.

　　3. Make China contribution to joint efforts to fight the epidemic.

　　China is an advocate of the concept of community of human destiny, and also the most powerful promoter and practitioner of this concept. General Secretary of the Supreme Leader stressed, "I advocate co-construction ‘ Belt and Road ’ And building a community of human destiny is to promote exchanges and mutual learning among different civilizations and mutually beneficial cooperation among countries, and to build a world of lasting peace, universal security, common prosperity, openness, tolerance, cleanliness and beauty. " In this war without smoke, China has been actively supporting the international community’s anti-epidemic efforts with practical actions, and has provided assistance to international organizations including the World Health Organization and more than 80 countries. This is a vivid practice of the concept of a community of human destiny. The speed of China has won precious time for world epidemic prevention, China has built the first line of defense to control the spread of global epidemic, and the practice of China has set a benchmark for human beings to deal with major public health emergencies. The strategic deployment and policy measures adopted by China in the process of epidemic prevention and control, as well as the universally recognized achievements, have greatly demonstrated the urgency and necessity of building a community of human destiny and contributed valuable spiritual wealth to the global joint efforts to fight the epidemic.

　　Maintain the heroic spirit of facing difficulties. Difficulties inspire fighting spirit and challenge the spirit. The Chinese nation has experienced many hardships in its history, and has never been crushed. Instead, it has become more frustrated and brave. It is because we always have the belief of winning in the face of any difficulties and obstacles, and dare to struggle and win. The more difficult and dangerous, the more forward we are. After the outbreak of the epidemic, the CPC Central Committee with the Supreme Leader as the core United and led the people, braved difficulties and faced difficulties, put forward the general requirements of firm confidence, helping each other in the same boat, scientific prevention and control, and precise policy in time, made clear the overall goal of resolutely curbing the spread of the epidemic and resolutely winning the prevention and control of the epidemic, and quickly launched the people’s war, the overall war and the prevention and control of the epidemic. In the face of the complicated and severe global anti-epidemic situation, all countries in the world should launch a "life-and-death struggle" with the new crown pneumonia virus with heroic spirit to fight hard and fight to the end.

　　Adhere to the concept of win-win cooperation. Peace, development, cooperation and win-win are the trend of the times, and they are also the basic principles that must be observed in the fight against the COVID-19 epidemic. During the epidemic period, China, in an open and transparent manner, informed the World Health Organization at the first time, shared information with other relevant countries at the first time, and shared the whole gene sequence of the virus to the whole world at the first time, and actively carried out all-round cooperation with the international community. At present, China has shared many technical documents on epidemic prevention and control with more than 100 countries and more than 10 international organizations and regions around the world, and translated the 7th edition of COVID-19’s diagnosis and treatment plan and the 6th edition of prevention and control plan into many languages for the reference of relevant countries and international organizations, which has effectively enhanced the global anti-epidemic ability and won wide acclaim from the international community. The epidemic is our common enemy. In the face of this struggle, which concerns the common interests of all mankind, all countries in the world should uphold the concept of win-win cooperation, strengthen policy communication and coordination, and work together to set up the strictest joint prevention and control network to fully curb the spread of the epidemic. It is necessary to gather the strength of all countries, work together to speed up scientific research on drugs, vaccines and testing, and strive to achieve breakthrough results that benefit all mankind at an early date. It is necessary to explore the establishment of a regional public health emergency liaison mechanism to improve the emergency response speed of public health emergencies.

　　Demonstrate the mission responsibility of a big country. It is the common responsibility of all countries in the world to build a community of human destiny and meet global risk challenges. Among them, big countries play a pivotal role and should take the lead in taking on greater responsibilities and play a mainstay role. In this anti-epidemic process, China took the lead in donating US$ 20 million to WHO, sending medical expert groups to some countries and regions with severe epidemic situation and weak health systems to provide anti-epidemic experience support and medical material assistance, and establishing an online knowledge center for epidemic prevention and control in COVID-19, which is open to all countries, making great contributions to the global anti-epidemic and showing the world feelings of upholding justice and helping each other in the same boat. Fighting the COVID-19 epidemic is a struggle, which requires the firm confidence, unity and cooperation of all mankind. As long as we help each other in the same boat, we will be able to completely overcome the epidemic and write a magnificent chapter in the community of human destiny.

　　 (Author: Socialism with Chinese characteristics Thought Research Center, the supreme leader of the Ministry of Education, written by Ren Zhifeng)

　 　 On May 5th, Ada and Shanghai participated in an activity. Due to the poor arrangement of the organizer in the whole activity process, the inexperience of the host and the booing of the staff, Ada was extremely embarrassed and had to hide aside. Ada’s request for a photo of the fans on the spot was also open to all. Ada, dressed in a openwork lace dress, put away her "big breasts" and showed off her beautiful legs. A female fan took the stage to take a photo with the message and leaned over to hand over the camera to show her big breasts, which completely overshadowed Ada. While taking a seat, Ada chatted with the leaders of the guests around him, and was peeked at by the other party from time to time.

Next page: More wonderful pictures.

　　BEIJING, Oct. 15 (Xinhua)-The worst armed conflict in 13 years broke out in Beirut, the capital of Lebanon, on the 14th. Demonstrators demanding the dismissal of the judge of the port bombing were shot, which led to fierce clashes, killing 6 people and injuring 30 others. Lebanese Prime Minister Mikati called on everyone to remain calm, and UN Secretary-General Guterres called for an immediate end to the violence and continued investigation into the devastating explosion in August 2020.

　　6 dead and 30 injured

　　The worst conflict in 13 years!

　　On the 14th, a demonstration in Beirut, the capital of Lebanon, turned into a serious conflict, causing dozens of deaths and injuries.

　　According to media reports, under the organization of the radical organization Hezbollah and its allies, thousands of people demonstrated and protested, demanding the dismissal of the chief judge in charge of investigating the Beirut port explosion. But after the gunmen opened fire on the protesters, a fierce armed conflict broke out.

　　The Lebanese Interior Minister said that six people were killed and 30 injured in the conflict. The Lebanese army says it has detained nine suspects who opened fire on protesters during the Beirut demonstration and is investigating.

　　Hezbollah and its allies said in a statement on the 14th that their protesters were shot by snipers deployed on the roof. In the following hours, gunshots were heard on the streets of Beirut, and ambulances honked their horns to rescue the wounded. A security official said that four shells landed near a private school, causing panic.

　　The weapons used in the exchange of fire include pistols, Kalashnikovs and rocket-propelled grenades, which seriously escalated the tension. This is the most serious armed conflict in Lebanon since 2008.

　　Related to the big bang in the harbor.

　　Multi-party urged to remain calm.

　　The core of this conflict is the explosion of Beirut port on August 4, 2020, which killed at least 215 people, injured thousands and partially destroyed nearby communities. The explosion was one of the largest non-nuclear explosions in history, which further plunged Lebanon, which had been hit by political differences and unprecedented economic and financial collapse, into trouble.

　　So far, no one has been held accountable for this extraordinarily serious chemical explosion. Bertard, the judge in charge of investigating the port bombing, was strongly opposed by Hezbollah and its allies, who accused him of political bias.

　　In a statement, Mikati, the newly appointed Lebanese Prime Minister, called for calm and urged people "not to be involved in civil strife".

　　The State Council spokesman Price told reporters: "We join the Lebanese authorities in calling on everyone to calm down and let tensions cool down."

　　In response to the violence in Lebanon, UN Secretary-General Guterres called for an immediate end to the violence and continued investigations into the devastating explosion in August 2020.

　　Joanna Voronyi, the United Nations Special Coordinator for Lebanon, also issued a statement condemning the violence on 14th. She stressed the need for restraint, maintaining calm and stability, and ensuring the protection of civilians.

Pray for the renewal of everything.

beginning of a new year

Guoan neng frontline staff

Stick to your post and pay silently.

A number of key projects have been connected to the grid, connected and poured.

They bid farewell to the old and welcome the new in a unique way for engineers.

　　01

Zhala Hydropower Station successfully realized diversion and closure.

　　Recently, the diversion tunnel project of Zhala Hydropower Station in Yuquan River, Xizang, China’s Datang, which was built by Chengdu Branch of the Third National Security Bureau, ushered in an important node-the diversion tunnel project officially overflowed, laying a solid foundation for the interception task of Zhala Hydropower Station.

　　Zhala Hydropower Station is located in Zhalang Village, Bitu Township, Zuogong County, Changdu City, Xizang Autonomous Region, with a total installed capacity of 1.015 million kilowatts. The construction of this project will play an important leading and demonstrating role in realizing the complete localization of intellectual property rights in the whole industrial chain of impulse turbines and the independent control of key core technologies of hydropower equipment.(Contributed by: Zhang Yonghu Wang Hongjiang)

The whole county roof distributed photovoltaic project in Guiping realizes full capacity grid-connected power generation.

　　On December 30, 2023, the distributed photovoltaic (Phase I) power generation project in Guiping County, Guangxi Province, which was built by Nanning Branch of the First National Security Bureau, realized full-capacity grid-connected power generation. The completion of this important node lays a good foundation for the next step of power generation, and is of great significance to promoting the development of green energy, improving ecology and promoting rural revitalization in Guigang City.

　　The distributed photovoltaic project in the whole county of Guiping is mainly based on 27 local campuses in Guiping City, with a total construction scale of 4.65 MW, a total investment of about 17.3 million yuan, and an average annual power generation of about 4.81 million kWh. It is connected to the grid-connected rooftop distributed photovoltaic project with a voltage level of 380 volts. The project adopts the mode of "spontaneous self-use and surplus electricity connected to the grid" to generate electricity, which can save about 173 tons of standard coal every year and reduce the emission of 480 tons of carbon dioxide, effectively realizing the green, low-carbon, energy-saving and renewable utilization of energy.(Contributed by: Jiang Jianming)

The first batch of power generation units of Yuxi Yimendini photovoltaic project were successfully connected to the grid.

　　On December 31, 2023, the first batch of power generation units of Yunnan Yuxi Yimendini photovoltaic power generation project, which was built by Yunnan Company of the First National Security Bureau, were successfully connected to the grid, injecting new vitality into the local green energy field.

　　The project is located in Tongchang Township, Yimen County, Yuxi City, Yunnan Province, with a total area of 696.45 mu and an installed capacity of 25 MW. The construction contents of the project include photovoltaic field, switching station, collecting line and sending line, etc.(Contributed by: Li Wei)

The ventilation and safety tunnel of Ningguo Pumped Storage Power Station was excavated to the powerhouse in advance.

　　On December 30, 2023, the ventilation and safety tunnel of Anhui Ningguo Pumped Storage Power Station, which was built by Nanchang Branch of the Second National Security Bureau, was successfully excavated to the factory building, and the node goal was completed five months ahead of schedule.

　　The ventilation and safety tunnel has a total length of 885 meters, and the excavation section is 7.2 meters *7 meters. The full-face blasting method is adopted for excavation.Ventilation and safety tunnel is the key work of the whole power station construction, which determines the construction period of the power station and lays a solid foundation for the underground powerhouse construction of the power station to be delivered to the working face in advance.(Contributed by Zhou Zhaoxiang)

The pilot tunnel on the first floor of the main (auxiliary) powerhouse of Songyang Pumped Storage Power Station was successfully connected ahead of schedule.

　　On December 30, 2023, the pilot tunnel on the first floor of the main (auxiliary) powerhouse of Zhejiang Songyang Pumped Storage Power Station project, which was built by Changzhou Branch of the Second National Security Bureau, was successfully completed ahead of schedule, which marked the important construction progress of the project and created favorable construction conditions for the expansion and excavation of the upstream and downstream side walls of the main (auxiliary) powerhouse.

　　The underground powerhouse is composed of a main engine section, an auxiliary engine section and an installation room, which are arranged in a "I" shape, and the installation field and the auxiliary engine section are arranged at the left and right ends of the main engine section respectively. The total excavation size is 185.2m * 25m * 56.8m (length * width * height), and the elevation is 313.5-370.3m. The stonework cave is excavated in 7 layers, with the maximum excavation height of 10.6m..(Contributed by Li Jiaan)

The foundation of the first turbine of Huludao Wind Power Project was successfully poured.

　　On December 30, 2023, the foundation of No.45 wind turbine in Bid A of Lianshan 250 MW wind power project in Huludao, Datang, Liaoning Province, which was built by Xiamen Branch of the Second National Security Bureau, successfully completed concrete pouring, which sounded the clarion call for comprehensive engineering construction.

　　The project is located in Lianshan District, Huludao City, Liaoning Province. The total installed capacity of the project is 110 MW, and 22 5.0 MW wind turbines are installed. The tower is designed as a steel tower with a hub height of 120 meters and an impeller diameter of 193 meters. After the completion of the project, it will provide a cleaner and more reliable power supply for Huludao City and its surrounding areas, effectively promote energy conservation and emission reduction, protect the ecological environment to adapt to sustainable development, promote the high-quality development of regional economy, and achieve a double harvest of environmental and economic benefits.(Liu Yisheng)

　　Editor in Charge: Gao Huijun

　　Proofreading: Zhang Dongjun

Director Guan Hu directed the scene.

1905 movie network news Director Guan Hu’s latest film released a preview of "Big Production" today, revealing how this huge war system that took several years was tempered. It took 18 months to design and build a 200-acre real scene to reproduce the original appearance of Suzhou Creek in 1937, to restore the real hot battlefield with 300 flares and 50,000 explosion points over the sum of ten war dramas, and then to use IMAX cameras to create an unprecedented sense of reality … … A series of staggering figures in the preview all prove that the film has comprehensively improved the standard of China war genre films in terms of production scale and industrial level. For the creative team, such intensive efforts to restore the real battlefield are not only out of the guarantee of film quality, but also out of the sense of mission to truly restore history and reproduce national heroic feats.

　

It took a year and a half to build 68 buildings on 200 acres of land. Guan Hu is not only a director but also a "project supervisor"

2400 table lamps, 50 kilometers of wires, real-life restoration

The prototype of the film The Eight Hundred story is the four-line warehouse defense battle that took place in Shanghai in 1937, which was the last battle of the Battle of Songhu. At that time, China and Japan fought fiercely for nearly three months, and Shanghai was about to fall. Xie Jinyuan was ordered to lead more than 420 soldiers of the 524th Regiment of the 88th Division stationed in the four-row warehouse on the north bank of Suzhou Creek. The south bank of Suzhou River is the public relations concession. For the people at home and abroad, this four-day and four-night battle is tantamount to a "live broadcast".

The public concession across the bank is singing and dancing.

In order to truly restore this period of history, the crew spent a year and a half designing and building a real scene with 68 buildings covering an area of 200 mu in the shooting base of Brothers Film World (Suzhou), digging deep into the 200-meter-long Suzhou River, and restoring a "hell" and a "paradise" with colorful sounds on both sides of the river. Behind a string of numbers is the sense of reality that the creators are trying to create. Guan Hu once said, "If you want the audience to believe in this environment, you must first believe it yourself." Everything they do is to make the actors who are in it believe in the world in front of them and the stories that are happening, and infect the audience with true feelings. In their view, this film needs this kind of "simplicity". Guan Hu, a self-proclaimed "project supervisor", summed up the filming process, saying, "It’s not like filming, but maybe this is the real filming". It is particularly worth mentioning that, as one of the shooting locations of the film The Eight Hundred, these restored historical scenes will also be preserved as scenic spots, which are expected to be open to fans and tourists in the future.

　

50,000 bullets on the ground exceed the sum of 10 war dramas, and the whole film IMAX shooting reproduces the bloodiness of Chinese children.

The Japanese invaders raided the warehouse at night.

As a war giant, The Eight Hundred not only restored the real battlefield, but also did not relax the details of the battle. In order to be closer to the soldiers in 1937 in form, more than 400 actors in the group conducted military training for seven months before shooting, and everyone completed the transformation from "actor" to "soldier". The whole movie used 300 flares to reproduce the lighting effect of the battlefield in that year. More than 300 kilograms of cigarette oil and nearly 5 tons of old newspapers were burned, and 50,000 bullet points on the ground equivalent to the sum of ten major war dramas were set up, creating a real battlefield filled with smoke and gunfire.

In order to present the best visual effect, ensure the realism of the picture and highlight the aesthetic value, photography director Cao Yu set up more than 2,000 desk lamps on the set to match different shots. The particularity of this battle also determines that the lens often needs to look from one shore to the other 100 meters away. The extremely wide dynamic range of ALEXA IMAX 65mm camera and the imaging effect close to the human eye perfectly adapt to this point. The Eight Hundred has also become the third commercial film in the world and the first commercial film in Asia shot with IMAX camera after "Reunion 3" and "Reunion 4".

Brave men lined up for the war

The Eight Hundred is not only a feat of China filmmakers, but also a retrospective of history and a tribute to the heroic spirit. Therefore, the project was restarted for three times, spanning more than five years, but the founders never gave up, because they believed that eight hundred heroes’s blood and Chinese’s unyielding national integrity should be remembered by modern people. Recently, the spirit and courage of the brave men have also attracted international attention. The Eight Hundred has not only become one of the hot films in the media of Cannes Film Festival, but also appeared on the cover of a magazine, and its overseas pre-sale is also very popular. At present, it has signed contracts with nearly 20 countries and regions such as the United States, Canada and Australia, and most countries will release it simultaneously with China.

　

The film The Eight Hundred will be shown nationwide on July 5th.

The Beijing News (Reporter Zhou Huixiao Wan) On May 15th, the film "A Huge Future" was premiered in Beijing, with director Jiang Xiaotong, actors Bao Beier and Ming Dow appearing. The film was exclusively released at the iQiyi Cloud Cinema on May 16th.

Film poster.

The movie "A Huge Future" tells an absurd and wonderful story about the survival of the Jedi that Ma Shang (Bao Beier) and four trapped people with different identities jointly carry out. The "survival group" composed of all people should not only find ways to get out of trouble, but also fight with a crocodile in a circus. The fusion of genre elements of disaster and comedy, and the collocation of actors with different styles such as Bao Beier and Ming Dow bring more attention to the film.

Director Jiang Xiaotong said that "The Future is Huge" is the first attempt to integrate the two types of disaster and comedy, bringing a new form of expression to the story of little people. Bao Beier praised Ming Dow for his dedication, while Ming Dow said that he was moved by the director’s creative ideas and accepted the film with intuitive trust. Pan Binlong praised the film for its ingenious thinking, reversal and echo, and felt many intentions in film creation. Ashton Chen, on the other hand, talked about his cooperation with the two leading actors. Both of them showed extraordinary skills in the action scenes in this film, and they had an excellent viewing experience.

Event site.

Editor Xu Meilin

Proofread Chen Biyan

When it comes to domestic car companies, brands such as BYD, Geely and Great Wall will come to mind, but if we say that domestic car companies can compete with traditional luxury brands such as Mercedes-Benz and Audi in image, the red flag should be the only answer. Since the implementation of the new Hongqi brand strategy, Hongqi has been getting closer and closer to our ordinary consumers, and its models have attracted more young people with its luxurious and fashionable design style and low price. Not long ago, Hongqi HS3 officially debuted. What surprises will this luxury A-class SUV with both internal and external repairs bring? Let’s take a look.

At present, Hongqi HS3 offers four models with a guide price of 14.58-19.58 million yuan, with 1.5T and 2.0T power, and a 1.5T hybrid system will be provided in the future. Although the new car is positioned as an A-class SUV, the design standards of space, quality and power will be higher than those of ordinary cars of the same class. After all, it is a luxury A-class SUV for the public. Today, we will take the 2023 2.0T four-wheel drive as an example to interpret it.

(Red Flag HS5)

Look at the design part first. Some people say that the red flag HS3 is a small red flag HS5, because both of them adopt the latest family design language. From the front face, the two cars are indeed somewhat similar. For example, the classic flying wing design theme of Hongqi, with exaggerated size and square shape of the front air intake grille, supplemented by straight waterfall chrome trim, gives people the first impression that it is more solid and stable, which is what Hongqi models should look like. The headlights on both sides are not sloppy, and the flying wing decorative strips are cleverly inserted into the C-shaped daytime running lights. The turn signal is also a popular mobile design, which is quite eye-catching after lighting. In addition, it can also choose a flag lamp that can be lit to further increase the recognition of the vehicle.

From the perspective of length, width and height, Hongqi HS3 is only a standard A-class SUV, with the specific data of 4655*1900*1668mm, but the wheelbase has reached 2770mm, which is slightly outstanding, which determines that it has the potential to create more space. If we look at the standard of BBA at the same level, such as comparing Q3 and GLA, it is obvious that all dimensions of Hongqi HS3 will be dominant, and Hongqi HS3 also continues the performance that domestic cars are more kind than joint venture cars. The 1.5T model is equipped with 18-inch wheels, while the 2.0T model is equipped with 19-inch wheels, and the latter can also choose 20-inch blackened wheels.

(Red Flag H6)

The shape of the rear of the car is more similar to that of the red flag H6. For example, the same taillight group can be called the focus of the rear. Under the application of LED light source, it has a high recognition and design sense. However, the wide blackened lower surround also helps to improve the overall sports atmosphere, but it is not intuitive to create a sense of sports without adopting the central double exhaust like Hongqi H6.

Then we got into the car, and Hongqi HS3 continued to adopt the family classic design concept of embracing cockpit in the interior, with the central control screen as the central symmetry axis, and the two sides were sequentially unfolded to the side door panels, with a 12.3-inch full LCD instrument and a 12.6-inch central control large screen, showing a good scientific and technological atmosphere in a simple layout. Moreover, the surface of the center console is covered with soft materials, and the details are decorated with decorative strips and 253-color ambient lights. The fine workmanship is also worthy of the status of a luxury A-class SUV, and the four-wheel drive version will provide unique blue and black color matching, making it more fashionable.

In terms of configuration, although the top version price of Hongqi HS3 does not exceed 200,000, it is much richer than that of BBA cars of the same class. For example, L2 intelligent driving system, adaptive far and near light, openable panoramic sunroof, wireless charging of mobile phone, front seat heating and other configurations are applied to all models except the lowest one. The four-wheel drive version also has more induction tailgates, automatic parking, front seat ventilation, main driving memory, transparent chassis, 10-speaker Tanner audio and car fragrance system, and the AR-HUD augmented reality head-up display function is optional, so the overall configuration is at a good level among luxury brands of the same class.

Power is a highlight of Hongqi HS3. This model provides a 2.0T engine with a maximum power of 185kW(252Ps) and a maximum torque of 380N·m, and it is equipped with a four-wheel drive system. It only takes 6.9 seconds to accelerate 100 kilometers, which is excellent, but it also needs to pay the highest comprehensive fuel consumption of WLTC in the whole system of 7.5L/100km, while its low-equipped 1.5T model is slightly inferior in power.

Summary: Obviously, as the most representative of the independent luxury brand, everyone hopes that it will get better and better. The appearance of Hongqi HS3 really makes consumers see the progress of Hongqi brand again. If the design and configuration have sufficient advantages, the power and driving quality have also been improved. Facing Q3 and GLA, we still maintain strong competitiveness, and the key is a reasonable price, and the cost performance is worthy of applause.

　　　　　　 CCTV News:Recently, a representative member of the local two sessions suggested that "the diversion of general posts after the senior high school entrance examination should be cancelled", which aroused concern. At the press conference held by the Ministry of Education today (February 23), the relevant person in charge responded that "the separation of general education and vocational education" is necessary, and the diversified development of high school education is the development goal of high school education in China during the 14 th Five-Year Plan period. Secondary vocational education is an important part of high school education and shoulders the heavy responsibility of promoting the diversified development of high school education.

　　　　　　 Chen Ziji, Director of Vocational Education and Adult Education Department of Ministry of Education:The coordinated development of secondary vocational education and ordinary high school education can not only meet the learning needs of students with different endowments, but also provide a space and channel for diversified growth. At the same time, the development of secondary vocational education has made positive contributions to promoting employment expansion, promoting regional economic development and improving people’s livelihood. However, with the economic and social development and the improvement of people’s living standards, people’s demand for high-quality, universal high school education is constantly increasing. The Ministry of Education will actively promote all localities to rationally plan the enrollment scale of secondary vocational schools and ordinary high schools according to the degree of regional economic and social development and the needs of local industrial development. On the other hand, the most fundamental thing is to run secondary vocational education well, improve its own quality, and work hard on on-the-job general education.

　　　　　　 In fact, the social concern about the "separation of general education and vocational education" is mainly that students have no future once they enter vocational schools, and the society has always labeled vocational education as "inferior education" and "eliminated education". At today’s press conference of the Ministry of Education, Chen Ziji, director of the Department of Vocational Education and Adult Education, said that the two major tasks this year will focus on "improving quality" and "enhancing image".

　　　　　　 Chen Ziji, Director of Vocational Education and Adult Education Department of Ministry of Education:In the next step, we will take concrete measures to improve the quality of modern vocational education from the aspects of type characteristics, integration of production and education, school-enterprise cooperation, teaching reform and brand building, so as to effectively improve the quality of vocational education. On the basis of improving quality, we should change the stereotype of vocational education in society, enhance its attractiveness, let parents choose vocational education, let employers rely on vocational education, and gradually form a social atmosphere of "choosing vocational education when going to school, upgrading skills and looking for vocational education", establish a good reputation of vocational education, and make vocational education have a head start, hope and expectation.

Chen Ziji, director of the Department of Vocational Education and Adult Education of the Ministry of Education, also said that this year, the conditions for running secondary vocational education will be improved and the channels for further studies will be unblocked. At the same time, the orientation of secondary vocational education will be adjusted from "employment-oriented" to "paying equal attention to employment and further studies".

Chen Ziji, Director of Vocational Education and Adult Education Department of Ministry of Education:Secondary vocational education is the starting point, not the end point, of vocational education, which promotes the diversified development of secondary vocational schools, changes from "employment-oriented" to "paying equal attention to employment and further education", pays special attention to further education in line with the characteristics of vocational education, strengthens cultural basic education on the basis of ensuring the quality of students’ technical skills training, expands the scale of through training, opens up the growth space of secondary vocational students, and enables secondary vocational students to have the ability to find jobs, have advantages in further education and have channels for development.

In addition, the layout will be optimized, and the "empty, small, scattered and weak" schools will be integrated through measures such as cancellation, merger, transformation, trusteeship, land replacement and group running, and the layout structure of secondary vocational education will be optimized. We will also work with relevant departments to implement the "Project to Meet the Standards for Running Secondary Vocational Schools", comprehensively check the basic conditions for running secondary vocational schools, and achieve the basic standards for school teaching conditions in 2023.

At the same time, the implementation of the "quality secondary vocational schools and professional construction plan", focus on building a number of high-quality secondary vocational schools and brand majors with demonstration and leading role, with 3-mdash; In five years, about 1,000 state-level high-quality secondary vocational schools will be built, which will lead the overall management of secondary vocational education to be standardized and qualified, and guide parents to make rational choices.

　　Comparison of Medical Insurance Negotiations from 2017 to 2020

　　Source: National Medical Insurance Bureau and Essence Securities Research Center.

　　After enterprise declaration, formal review and expert review, the national medical insurance drug list adjustment entered the negotiation stage in 2021. The reporter learned that the on-site negotiation of the medical insurance catalogue is about to begin.

　　Under the background of the rapid development of biotechnology and the accelerated rise of innovative drug industry in China, more domestic innovative drugs are accelerating to the medical insurance catalogue. According to institutional data, about 20 domestic innovative drugs will be negotiated for the first time, and the new indications that have been included in the varieties will be superimposed. In this round of medical insurance negotiations, investors have paid a lot of attention.

　　About 20 domestic innovative drugs were negotiated for the first time.

　　According to the previously published Work Plan for National Medical Insurance Drug List Adjustment in 2021 (referred to as the "Plan") and the medical insurance negotiation process in previous years, it is widely expected in the industry that this year’s medical insurance catalogue negotiation will start soon. The National Medical Insurance Bureau has previously made it clear that if the progress is smooth, this catalogue adjustment work will be completed before the end of this year, and efforts will be made to start implementation in January next year.

　　According to many brokerage research institutions, it is estimated that about 20 domestic innovative drugs will be negotiated for the first time this year, including PARP inhibitors, BTK inhibitors, ALK inhibitors, ADC drugs (antibody conjugated drugs), CAR-T therapy (chimeric antigen receptor T cell immunotherapy), etc., involving many listed pharmaceutical companies such as Beida Pharmaceutical, Baekje Shenzhou, Hengrui Pharma and Zejing Pharmaceutical. Among them, the CAR-T therapy, which is priced at 1.2 million yuan by Fosun Kate, has attracted much attention from the market. Some institutions pointed out that as a representative of expensive new technology, the negotiation result of this variety will closely affect the pricing of new technology products.

　　In addition, the anti-tumor drug PD-1 monoclonal antibody is still the focus. In the medical insurance negotiations in 2019 and 2020, the price reduction of PD-1 monoclonal antibody was remarkable. At present, the competition in the domestic PD-1 market is fierce. Ten PD-1/L1 have been approved for marketing, and new indications have been continuously approved, and the listing of new drugs has continued to accelerate. Ma Shuai, an analyst at Essence Securities, said that among the domestic varieties, the enterprises and varieties that are eligible to participate in the medical insurance negotiation in 2021 are still the four varieties that participated in the medical insurance negotiation last year, and the competition pattern of domestic varieties is relatively relaxed. It is expected that the PD-1/L1 monoclonal antibody will face fierce competition in the medical insurance negotiation in 2022.

　　Regarding the issue of price cuts that the public and investors are concerned about, Industrial Securities said that the current negotiation system for innovative medicine and medical insurance has gradually matured and improved, and it is expected that the future negotiation results will probably continue the overall price cuts in the past few rounds. Although the price reduction is not small, innovative drugs are successfully included in the negotiation list after the game of quantity and price, which will still bring incremental contributions to the corresponding varieties. Rapidly promoting R&D, seizing the first-Mover advantage and reasonable pricing strategy will become important factors in the market competition of innovative drugs.

　　Listed pharmaceutical companies are actively preparing for the war in order to increase the volume.

　　At present, many pharmaceutical companies are actively preparing for medical insurance negotiations. The third quarterly report disclosed by Baekje Shenzhou on November 5 shows that the company is preparing for the upcoming national medical insurance drug list negotiation for qualified products, including adding first-line treatment for non-squamous non-small cell lung cancer, first-line treatment for squamous non-small cell lung cancer and second-line or third-line treatment for hepatocellular carcinoma indications. On the 4th, Rongchang Bio disclosed the prospectus, saying that the company’s core products, Taitacip for the treatment of systemic lupus erythematosus and Videcituzumab for the treatment of gastric cancer, were approved for listing in China with conditions in March 2021 and June 2021 respectively, and the company is actively preparing relevant materials for participating in medical insurance negotiations, with a view to rapidly expanding the sales channels of products in a short time and effectively and rapidly promoting product sales. In the record of investor relations activities disclosed on the 2nd, Beida Pharmaceutical said that at the moment of a new round of medical insurance negotiations, the company is also actively docking the access of Kemena and Bemena.

　　Inclusion in the medical insurance catalogue has undoubtedly become an important catalyst for innovative drug volume. In July this year, the National Medical Insurance Bureau said in its reply to Recommendation No.9562 of the Fourth Session of the 13th National People’s Congress that after three years of continuous adjustment, a total of 233 drugs were successfully included in the medical insurance catalogue through negotiation, and the accessibility of patients to drugs was greatly improved, and the enterprise also reached the market sales expectation. Finally, the goal of "market for price" was realized. According to the data of Medicine Rubik’s Cube, a drug data platform, in 2017, 2018 and 2019, the sales of drugs that were included in the medical insurance catalogue through medical insurance negotiation increased by 128%, 337% and 39% respectively in 2020.

　　The Blue Book on the Progress and Effectiveness of Medical Insurance Drug Management Reform published by China Pharmaceutical Association and China Medical Insurance Research Association shows that among the 34 innovative drugs listed from 2016 to 2020, 26 drugs have entered the medical insurance catalogue, accounting for 76.5%. The time from listing to medical insurance for innovative drugs has also been greatly shortened. In 2017, it will take 4 to 9 years for new drugs to enter medical insurance, shortened to 1 to 8 years in 2019, and further compressed to 0.5 to 5 years in 2020.

　　Huachuang Securities believes that from the perspective of sales amount, except for some products with expired patents, most innovative drugs have achieved price-for-quantity exchange, and the amount has rapidly increased after entering medical insurance.

　　"Innovative drugs are expected to improve the difficulty of access after entering medical insurance, and achieve rapid penetration of hospitals and pharmacies." Ma Shuai analyzed that, on the one hand, after the drug enters medical insurance, it will be less difficult to obtain the recommendation application from clinicians, pass the preliminary selection of departments and finally pass the drug selection meeting in the hospital, which greatly reduces the difficulty of drug entering the hospital and lays a good foundation for the future drug in the hospital; On the other hand, in May this year, the National Medical Insurance Bureau and National Health Commission issued the Guiding Opinions on Establishing and Perfecting the "Dual-channel" Management Mechanism for National Medical Insurance Negotiation Drugs. After the drugs enter the medical insurance catalogue, it is expected that the "dual-channel" mechanism will accelerate the volume of products at the pharmacy side.