If you open the column,

　　According to the survey, 42% of the poor households who set up their cards were poor due to illness. The "Thirteenth Five-Year Plan" period is a period of getting rid of poverty and attacking hard bones, attacking cities and pulling out villages. How can we get rid of the hard bones caused by illness?

　　This edition launched a series of reports on "Stopping Poverty Caused by Illness" today, introducing the exploration and experience of various places. The first part introduces the solution path of Daning County, Shanxi Province: helping and strengthening county-level hospitals, improving the ability of diagnosis and treatment at the grassroots level, and reducing the burden of medical treatment for ordinary people; At the same time, establish front-end control, carry out health science popularization and high-risk population screening, actively treat the disease before it happens, and reduce the chance of people getting sick.

　　"County hospitals account for 70% of internal medicine patients, and 80% of them are patients with cardiovascular and cerebrovascular diseases." Daning, Shanxi Province was originally a poor county, with no resources on the ground and no mineral deposits underground. Unexpectedly, it suffered from this kind of "rich disease" that occurred frequently in economically developed areas.

　　Getting rid of poverty in an all-round way, getting poor due to illness and returning to poverty due to illness are unavoidable "hard bones". According to the survey, 42% of the poverty-stricken households who set up the card are poor due to illness. What should a small mountain county with "rich disease" do? Where is the difficulty? The reporter conducted an interview.

　　Eating less meat, vegetables and salt will bring cardiovascular and cerebrovascular diseases.

　　Daning’s turnaround in stopping poverty caused by illness began in 2015. In this year, the Provincial Health Planning Commission organized experts from the First Hospital of Shanxi Medical University, the Provincial Children’s Hospital and the Linfen People’s Hospital to form the Daning County Health and Family Planning Poverty Alleviation Task Force, and sank to the county hospital. Counterpart assistance.

　　Li Yang is the deputy chief physician of the Department of Neurology, the First Hospital of Shanxi Medical University. After arriving in Daning, he was appointed as the vice president in charge of medical treatment. He found that "70% of the internal medicine patients in county hospitals, 80% of whom are patients with cardiovascular and cerebrovascular diseases."

　　According to Li Yang’s analysis, the reason for the frequent occurrence of this disease lies in diet. "If the diet is heavy in oil and salt, it is easy to suffer from hypertension and hyperlipidemia, and hypertension is the primary risk factor for cardiovascular and cerebrovascular diseases. Generally speaking, eating meat and vegetables is less, and salt is heavy before eating. The lack of health concept leads to low awareness rate, low control rate and high prevalence rate of hypertension in the local area. "

　　Sure enough, many patients in the inpatient department are like this. 82-year-old Li Xiue came to the hospital after feeling dizzy and uncomfortable, and found that her blood pressure reached 140— 150。

　　Li Yang asked her, "How often do you eat meat? Do you eat much food? " Li Xiue said, "Meat can’t be eaten once a month, vegetables are rarely eaten, and salt is heavy." Hearing this, Cao Huiting, a 58-year-old son, was embarrassed. "Last year, more than 10 mu of land was confiscated, and seed fertilizers were lost. This time, I also borrowed money to be hospitalized."

　　45-year-old Wang Aimei and Li Xiue live next to each other. Her family has inherited hypertension, her mother died of cerebrovascular disease, and her father also suffered from cerebrovascular disease. She takes medicine every day, but she still likes to eat salt every meal.

　　The combination of poverty and illness makes it easy to return to poverty due to illness. According to statistics, Daning County has a total population of 69,000, including 36,000 poor people, and nearly 10,000 people are poor due to illness or disability, accounting for 28% of the total poor people.

　　Looking at the whole country, Daning may not be an isolated case. To get rid of poverty, health intervention should suit the remedy to the case, especially to prevent poor counties from getting "rich disease"

　　On April 5, following Daning, the Provincial Health Planning Commission sent medical poverty alleviation teams to Yonghe County, Wuzhai County and Xingxian County, which are located in the concentrated and contiguous areas of Luliang Mountain. It is reported that the implementation of medical poverty alleviation in Shanxi and the prevention of returning to poverty due to illness through health intervention have entered the normalization.

　　Helping county hospitals to alleviate the difficulty and expense of seeing a doctor

　　Poor county poor medical care, first arrived at the county hospital, Li Yang insomnia for half a month.

　　Why? There is no fixed doctor in the emergency department for many years, no pathological room for regular work, the supply room can not meet the needs of clinical departments, and the laboratory department has not carried out bacterial culture for many years, which can not provide biological support for hospital feeling and clinical antibiotic use; The inpatient department is an old building in the 1980 s, with no elevator and no bathroom; The operating room space is narrow, which leads to unreasonable layout and incomplete functional areas.

　　Now that half a year has passed, the county hospital has greatly improved its department settings, medical procedures and diagnosis and treatment norms. Lei Ruifang, the president of the county hospital, is happy. "Without help, I was promoted from a second-class hospital to a second-class hospital?" Don’t even think about it! "

　　According to reports, in view of the weak links in county hospitals, the task force has tackled key problems in multiple disciplines and established and improved intensive care units, emergency rooms, infectious diseases departments, neonatal wards and equipment departments; Standardize the layout and process of operating room, delivery room, disinfection supply room and abortion room, basically achieve reasonable partition of cleaning and pollution, and so on.

　　With the help of the task force, the clinical skills of internal medicine in county hospitals have been improved, standardized training has been given to the diagnosis and treatment of nervous system diseases, and a standardized process of thrombolysis for emergency stroke has been established, which initially meets the conditions of intravenous thrombolysis for patients with cerebral infarction time window and improves the treatment level of cerebrovascular disease in the acute stage.

　　At the same time, the hospital has also set up a patient service process with eye-catching signs, providing patients with convenience measures such as medical guidance, health education materials, drinking water, parking, wheelchairs and accompanying inspections.

　　Wang Yuhong, deputy director of the County Health Bureau, said, "Health assistance has really played a big role. People now go to the county hospital for medical treatment, all of which are diagnosed by experts in the province, and the proportion of reimbursement is also high. The medical level of county hospitals has improved. Patients choose to go to county hospitals for medical treatment and hospitalization, which not only facilitates medical treatment, but also saves transportation and accommodation expenses incurred by going to other places for medical treatment, alleviating the difficulty and expensive medical treatment for ordinary people. "

　　According to reports, only two diseases, cerebral infarction and caesarean section, are taken as examples: the cost of going out for medical treatment is 2,500 yuan and 1000&mdash higher than that of county hospitals; 1500 yuan, and the reimbursement rate is 10% lower. After the medical level of county hospitals improved, the number of outpatients increased from 29,001 in 2014 to 33,942 in 2015, an increase of 17%.

　　Make up lessons in health, and screen high-risk groups for treatment.

　　Prevention is the only way to get rid of the root cause. In 2015, Daning formulated the "Health Education Work Plan" and built a county (CDC) — Township (township hospitals) — A new model of integrated health education in villages (health huts).

　　From this, the first healthy hut in the county was built in Rugu Village, Taide Township. Villagers can measure their blood pressure, measure their height and weigh themselves in the hut, and they can also gain knowledge about healthy eating and prevention of chronic diseases.

　　Wang Yinke, director of the County Center for Disease Control and Prevention, said that with a healthy hut, disease control and prevention will have a "stagnation point". Disease control and prevention will join hands with township hospitals to carry out health science popularization, gradually cultivate rural public health personnel and ignite the flames of rural health communication.

　　At the same time, the county hospital introduced the stroke prevention project of the National Health and Family Planning Commission, actively established the database of high-risk groups of cardiovascular and cerebrovascular diseases among the elderly in the county, and implemented full coverage grid management, in order to improve the prevention and control of cerebrovascular diseases in the county and reduce the incidence and recurrence rate of cerebrovascular diseases. At present, the pilot project has been completed in Taide Township. A total of 1,296 people over 40 years old have been screened and 268 high-risk people have been found.

　　Li Yang said that according to the intervention and management network system linked at the county and village levels, Daning will conduct inspections every two months for the screened high-risk groups of cardiovascular and cerebrovascular diseases, understand the control of risk factors, improve electronic files and report them to the internal medicine department of the county hospital, and then the county hospital will provide technical guidance on the inspection results; The county hospital carries out blood sugar and blood lipid test and blood vessel examination once a year, and the First Hospital of Shanda University carries out intervention effect evaluation and treatment guidance.

　　In the next step, county hospitals will explore the implementation of the family doctor system for high-risk groups, and physicians will contract high-risk groups in various towns and villages in pieces to implement full coverage grid management, leaving no blank areas for prevention and control. In case of acute attack of cardiovascular and cerebrovascular diseases or poor control of risk factors, you can directly contact doctors in county hospitals for treatment, so as to move forward the prevention and control barrier, truly improve the level of prevention and treatment of cardiovascular and cerebrovascular diseases in the county and reduce the medical burden of the people.

　　(Reporter Zhou Yajun)

All relevant units:

　　The Ministry of Industry and Information Technology has started the patent priority review and recommendation work for the winners of the previous artificial intelligence disclosure and the demonstration project units of the Internet of Things. Now, the Notice of the Science and Technology Department of the Ministry of Industry and Information Technology on Organizing the Patent Priority Review and Recommendation Work in the Field of Artificial Intelligence and the Internet of Things (Engineering Letter [2022] No.358) is forwarded to you, and the applicant is requested to prepare relevant materials (in triplicate and one scanned copy) according to the notification requirements before July 9, 2022. The paper version will be sent to Building 5, Yard 57, Yunhe East Street, Tongzhou District, and the electronic version will be sent to Lianghuajun @ jxj.beijing.gov.cn. After review by our bureau, we will recommend it to the Ministry of Industry and Information Technology.

　　Attachment: Notice of the Science and Technology Department of the Ministry of Industry and Information Technology on organizing the priority examination and recommendation of patents in the fields of artificial intelligence and Internet of Things

Beijing Bureau of Economy and Information Technology　　　　

June 20, 2022　　

　　(Contact: Zhang Tan Tan/Liang Huajun; Tel: 18701022398/55578312)

　
　　Since the American government announced its National Nanotechnology Plan (NNI) to the whole world in March 2000, nanotechnology, a little-known technical vocabulary in the 20th century, has become a high-frequency word when the media reported on scientific and technological plans and progress. Even some lawless elements use it to deceive some people who like "technology fashion".
　　
　　Nanotechnology refers to:
　　Nanotechnology will trigger a new industrial revolution in the 21st century. Undoubtedly, the birth and development of nanotechnology has opened up a new level of human understanding of the world, and extended human ability to transform nature directly to atoms and molecules, marking a new era of human science and technology. Scientists pointed out that nanotechnology will have a far-reaching impact on the development of productive forces, and it is possible to fundamentally solve a series of problems currently faced by mankind, such as extremely important problems such as environment, food and energy. Nanotechnology will be one of the leading technologies in the 21st century. The science and technology adviser of the President of the United States also spoke highly of the importance of nanotechnology to the future development of knowledge economy. He believes that the benefits brought by the development of nanotechnology to social development, economic revitalization and the improvement of people’s quality of life will be incomparable to general technology, and the wealth created by nanotechnology in the 21 ST century is also incalculable. The influence and penetration of nanotechnology in various fields may exceed that of computers. (Olympic Science and Technology Website)
　

Wisdom things (WeChat official account: zhidxcom)
Text | Wei Shizhen

On May 7 th, MediaTek just announced the launch of a technically enhanced version of the Dimensity 1000 series-Dimensity 1000+ chip, based on the performance of flagship platform Dimensity 1000 series, also adopts 7nm process technology.On this basis, Dimensity 1000+ aims at5G power consumption, screen refresh rate, gaming experience, and display quality.All four aspects have been upgraded accordingly.

"As the flagship 5G SoC, MediaTek Dimensity 1000 Series not only has powerful performance, but also comprehensively optimizes the user experience of 5G smartphones through technology upgrades." Dr. Li Yanji, deputy general manager of MediaTek Wireless Communication Division, said that Dimensity 1000+ based on’s 5G, power saving, screen, games and video technologies in MediaTek has further brought better flagship 5G experience to high-end users.

It is reported that,Dimensity 1000+ chip will be launched in iQOO, a sub-brand of vivo, and will be released in a short time.

▲ Li Junnan, Director of Technical Planning, MediaTek Wireless Communications Division

In the media interview after the meeting, Dr. Li Yanji, deputy general manager of MediaTek Wireless Communication Division, mentioned that although the novel coronavirus epidemic this year had an impact on the production capacity and sales of mobile phones in the first quarter, MediaTek’s judgment on the entire domestic 5G market would not change much. At present, the planning of 5G products in MediaTek is still in progress.

Dimensity 1000+ adopts MediaTek 5G UltraSave power-saving technology developed by MediaTek, which has the functions of C-DRX energy-saving management and BWP dynamic bandwidth regulation, and can dynamically adjust the working mode according to the network environment and data transmission, such as power supply configuration and working frequency.

Li Junnan, technical planning director of MediaTek Wireless Communication Division, mentioned that this technology can further reduce the 5G power consumption of terminal equipment, and at the same time, compared with competitors of the same level of friends, the average 5G power consumption of Dimensity 1000+ is reduced by 48%.

In addition, Dimensity 1000+ also supports 5G dual-carrier aggregation aggregation and 5G+5G dual card dual standby.

In terms of screen, Dimensity 1000+ supports a screen refresh rate of 144Hz, and the screen presented per second is 2.4 times that of the ordinary 60Hz screen. Li Junnan said that the screen refresh rate of 144Hz can greatly reduce the smear and jamming problems in applications such as high-frame videos and games.

In terms of game optimization, Dimensity 1000+ is equipped with MediaTek HyperEngine 2.0 game optimization engine, which optimizes the intelligent load control engine, network optimization engine and control optimization engine on the basis of the previous generation technology, further enhancing the experience of game transition, network and peripheral control.

1. Intelligent load control engine: game fast transition.

This technology can accelerate the rapid transition of the game, intelligently adjust CPU, GPU and memory resources, and realize low-power operation while taking into account the full frame of the picture.

Compared with the flagship of Youshang, Dimensity 1000+ can reduce the power consumption of playing games under 5G by up to 32%.

2, network optimization engine: game/video call uninterrupted network.

This technology allows users to keep the connection between games and video calls stable and smooth when they encounter incoming calls while playing games or video calls.

In addition, the network optimization engine also supports intelligent 5G/4G switching, which can intelligently detect users’ network throughput and bandwidth requirements, select the best network transmission, and reduce the average power consumption by up to 60%.

3, control optimization engine: Bluetooth /Wi-Fi low delay anti-interference.

HyperEngine 2.0′ s control optimization engine technology optimizes the Bluetooth transmission of devices, which can reduce the delay of game sound, picture and control synchronization.

At the same time, the engine also has Wi-Fi/BT anti-jamming technology, which realizes the parallel transmission of Bluetooth and Wi-Fi, further reducing the delay of Wi-Fi network, and the longest delay is reduced by 25%.

4. MiraVision image quality engine: real-time frame-by-frame tuning of 4K video.

The chip-level MiraVision image quality engine is based on the independent AI processor APU3.0, which mainly includes three technologies: AI scene image quality optimization, HDR10+ support and video HDR enhancement.

In AI scene quality optimization (AI-PQ), the engine can dynamically adjust the contrast, sharpness and color of each frame according to AI scene recognition. At the same time, it also supports HDR10 and HDR10+ image quality standards, which can adjust the image details and dynamic range of 4K video images frame by frame.

In terms of video HDR enhancement, MiraVision image quality engine can realize real-time partition operation of 4K images, and enhance the ordinary SDR video source to HDR display effect in real time while further improving the high dynamic range of video.

In the application of AR, Dimensity 1000+ uses ISP (image signal processing) image technology, based on the AI computing ability of APU 3.0, and supports five hand recognition models: Detection, Tracking, Skeleton, Gesture and Verification.

At the same time, it also supports real-time operation of AI 3D gesture tracking, including detecting human gestures, multi-joints and degrees of freedom, position and rotation of hands in space, and performing real-time rendering and seamless splicing of pictures.

In the media interview after the meeting, Li Yanji mentioned that AI technology is still in the high-speed development stage, and there are more and more AI applications on mobile phones, including camera algorithms, while MediaTek has been actively developing advanced image processing technology, making full preparations for market competition.

In addition, with the gradual maturity and landing of 5G technology, video has become an important explosion point. This time, Dimensity 1000+ has also made a series of optimizations and upgrades for 4K video.

So what important plans has MediaTek made in the 8K field?

In Li Junnan’s view, at this stage, 8K technology is still in the stage of technology demonstration, and the resolution of most mobile phones and TVs has not reached the 8K standard. Therefore, MediaTek will still focus on the improvement of 4K technology, but 8K technology is also under development.

Through this release, we can see that compared with Dimensity 1000 chip, Dimensity 1000+ not only has lower 5G power consumption and 144Hz screen refresh rate, but also has upgraded the game and video call experience to varying degrees.

With the release of Dimensity 1000+, MediaTek Dimensity 1000 series has three flagship chip products: Dimensity 1000L, Dimensity 1000 and Dimensity 1000+.

In fact, as an upgraded version of Dimensity 1000 chip, Dimensity 1000+ is not a performance improvement and supplement for MediaTek’s previous Dimensity 1000 series.

But from another perspective, Dimensity 1000+ meets the demand of low power consumption and low latency for 5G technology, which further provides an effective solution for the increasingly mature and huge 5G application scenarios.

In the short term, iQOO mobile phone equipped with Dimensity 1000+ will be on the market soon. Will Dimensity 1000+ bring you more surprises? We will wait and see.

>Yesterday, Yang Youning’s wife, Melinda, made a video to celebrate her first wedding anniversary, with an essay."Even if you are old and wrinkled, I will always love you!"↓

The video recorded the whole process from proposing marriage to getting the certificate.

>First, Yang Youning drove thereMelindaGet a certificate,two peopleTalking and laughing all the way, the corners of my mouth have never been put down!

>After arriving at the marriage registration office, with the blessings of relatives and friends, Melinda held flowers in one hand and Yang Shining in the other, and walked happily to the marriage witness desk.

Then, they put rings on each other in front of the wedding table and kissed each other sweetly.

>After receiving the certificate, Yang Shining took a family photo with his wife and many relatives and friends.

>At the end of the video, Yang Youning proposes to his wife.

>When the two stopped to watch on the country road, Yang Shining suddenly took a step back and knelt down on the wet road.

>When Melinda turned around and saw it, she couldn’t help laughing in surprise.

>This is really a rainy day that didn’t stop the romantic process between two people!

>After the wife sent a post, Yang Youning also responded to his wife in the comment area:"I have a wife who is in charge of skin care products, and there will be no wrinkles."

>Netizens are envious and sigh: It’s so romantic and enviable.

>In recent years, Yang Youning has a strong development momentum. With the help of her boyfriend Shi Tiandong in "Everything is Fine", the roles of returnee architect Wang Yongzheng in "last romance" are well known by mainland audiences, which is a little angry.

>In life,Yo YangPay attention to both love and career. Last May, he officially announced his love affair in Weibo.?"My fiancee Melinda and I are ready to enter the next stage of our lives." ↓

> in the picture, the husband and wife laugh with their heads against the camera;

>At the same time, Yang Shining also exposed the B-ultrasound photos of his fiancee ↓

What a happy couple.

>In fact, the relationship between the two has long been a clue. In the Spring Festival of 2019, Yang Shining had a family dinner.In the photo, Melinda appeared beside Yang Youning ↓

>In March, 1919, some media photographed Melinda and Yang Shining’s mother having dinner together at a Japanese food store.After eating, the two walked out of the restaurant talking and laughing, and it seemed that the relationship was quite harmonious.

> In the report, Melinda was accused by the media of being Yang Shining’s girlfriend, calling Yang Youning’s mother and Melinda mother-in-law ↓

>Moreover, on the same day, Yang Shining and Melinda returned to the unified residence, suspected of cohabitation ↓

Whether it is the media exposure or the official announcement of Yang Youning, everyone is unanimously recognized and blessed. …

>In the impression of many people, Yang Youning is an out-and-out man ↓

In private, Yang Youning has made a lot of efforts for her "style" and good health. …

Running;

Riding;

surfing …

He has a wide range of sports hobbies and can be called a decathlon player in the entertainment industry.

>Yang Shining’s wife, Melinda Wang, is also a treasure woman. She is a model, a fashion blogger and also runs a beauty product business.

>Melinda’s resume is also excellent. Graduated from Central Saint Martin College of Art and Design, majoring in fashion design and marketing (FDIM).

>This school is not ordinary. It is the most desirable design hall for Kanye, with Alexander.?A well-known alumnus of McQueen’s level ↓

>She grew up in Hongkong and Los Angeles, but her family has many relatives in Taiwan Province, so she moved to Taiwan Province to make her own brand after graduating from college, which is probably why she met Yang Youning.

In private, Melinda is a sweet girl who is cheerful and loves to laugh.

But a cool girl↓

>Looks very comfortable and durable ↓

Super Ness, healthy and symmetrical ↓

>Usually, the couple’s daily life is sweet+health.

Hiking and exercising ↓

Travel together ↓

Go to the ball game together ↓

Yang Youning celebrates his wife’s sweet birthday ↓

>And bring a baby.

These two people can only be described in one word from the outside to the inside.

>That is: a good match!Wish their family continue to go on happily!

Special feature of 1905 film network A young soldier who became a legend, a diary that has been read and written to this day, a song that has been sung for more than half a century, and an enduring great spirit. Over the past 60 years, "learning from Lei Feng" has become the basic quality of Chinese’s spiritual world. Lei Feng’s young but great life has been continuously continued by generations of ordinary and extraordinary new Lei Feng.

This year marks the 60th anniversary of the inscription by Mao Zedong and other revolutionaries of the older generation for Comrade Lei Feng. On March 5th, the 60th anniversary of learning from Lei Feng, the Film Channel Program Center, together with the Publicity Department of the Communist Party of China Volunteer Service Promotion Center and the China Volunteer Service Federation, launched the live broadcast activity of "learning from Lei Feng", which was especially supported by China Legal Publishing House. With Beijing, Changsha, Fushun, Anshan, Shenyang and other cities as the core, the event linked the whole country, integrating the forms of dialogue between studios, field visits, cloud connection, short videos, etc., and reminisced about Lei Feng’s story together with his comrades-in-arms, students and the new era Lei Feng who practiced Lei Feng’s spirit in different fields, and spread the spirit of Lei Feng. Under the leadership of the film channel host group, many literary and art workers reread the Diary of Lei Feng and re-sang the songs of Lei Feng, and actively participated in the front line of learning Lei Feng’s volunteer activities, which triggered a wide and heated discussion on learning Lei Feng’s spirit on the Internet.

Learn from Lei Feng all one’s life

Close comrades-in-arms, contemporary Lei Feng shares his feelings.

In 1996, the film was released, which made Qiao Anshan’s name a household name. As the closest comrade-in-arms of Lei Feng before his death, Qiao Anshan has been closely linked with the words "learning from Lei Feng" all his life, and promoted the spirit of Lei Feng to the north and south of the motherland.

"Think of Lei Feng before one thing, be Lei Feng in one thing, be Lei Feng after one thing, and learn Lei Feng all your life." In Fushun’s home, Qiao Lao, who was interviewed by the live broadcast of the movie channel, interpreted the spirit of Lei Feng in this way. He will be 82 years old in May, and his voice is no longer clear, but he can’t help but be excited when he mentions Lei Feng. In his view, the greatest significance of learning from Lei Feng is to be a good person and continue to do good deeds. Through the live broadcast, he also sent a message to contemporary youth to follow the quality of Lei Feng’s love of learning, so that Lei Feng’s spirit will continue to shine in the new era.

Lei Feng is not only the orderly of the people, the good monitor of his comrades-in-arms, but also the bosom friend of a generation of children. Sun Guiqin and Han Songdong, who had been coached by Lei Feng in their childhood, went to different positions of joining the army and teaching respectively under the guidance of Lei Feng’s spirit.

Looking back on the past, Sun Guiqin still remembers a "little thing" of great significance to her — — She once saw Lei Feng mending socks, and she still didn’t understand why the soles of socks were so thick. "Saving a penny for the country is also a contribution." Lei Feng’s answer touched her greatly, and she has been practicing Lei Feng’s spirit since then by learning to mend socks.

Although he was only an off-campus counselor, Lei Feng’s kindness and enthusiasm made Han Songdong feel the power of a teacher at that time. So when Lei Feng asked about her future ambition, she immediately replied that she wanted to be a teacher like Uncle Lei Feng. Later, she successfully became the first batch of normal graduates. After 36 years of teaching, she never forgot Lei Feng’s inspiration and inheritance of Lei Feng’s spirit.

Another good "student" of Lei Feng also accepted a live interview with the movie channel in Anshan. Guo Mingyi, who was awarded the title of "Contemporary Lei Feng" in Angang, which cultivated Lei Feng’s professionalism of "not being afraid of hardship, tiredness and difficulties, doing one line, loving one line and specializing in one line", sincerely stated that he is an Angang like Comrade Lei Feng, and everything started with imitating Lei Feng to do good deeds.

"It is to help the people with one heart and one mind. If you need anything, you will try your best to help." Combining the sharing of the past events of helping others, such as voluntary blood donation, Guo Mingyi bluntly said that for Communist party member, to carry out the spirit of Lei Feng is to serve the people thoroughly and selflessly. When "it is difficult to find Lao Guo" has become the consensus of Angang people, Guo Mingyi hopes that everyone can become Lei Feng, not only learning from Lei Feng on March 5, "learning from Lei Feng and being Lei Feng every 365 days!"

Inspired by the spirit of Lei Feng, many models and examples have emerged in various fields in the past 60 years to practice the spirit of Lei Feng and continue to write contemporary Lei Feng stories with practical actions. In the live broadcast, "July 1st Medal" winners Huang Dafa and Wang Lanhua were interviewed by the movie channel respectively. Huang Dafa, a "contemporary foolish man" who led the villagers to dig ditches, said that we should learn from Lei Feng and work hard at all times to bring the economy of ordinary people to a new level. Wang Lanhua, who is praised as "orchids are fragrant, actions speak louder than words", has repeatedly stressed that Lei Feng’s spirit will never go out of date and will continue to guide her and everyone.

From Lei Feng’s hometown to all parts of the world

Grassroots practice everyone is a living Lei Feng.

Wangcheng, Changsha, Hunan, is the place where Lei Feng grew up. Here, the live footage of the movie channel goes into the former site of lei feng memorial and Lei Feng’s work to remember, and also pays attention to the grassroots people’s inheritance of Lei Feng’s spirit.

In the late autumn of 1956, Feng Zhengqi met his colleague Lei Feng in Wangcheng. Today, at the age of 90, he still regards Lei Feng as a lifelong role model. After retirement, he and several other friends and colleagues of Lei Feng formed a "Lei Feng Spirit Publicity Group" to give a long-term voluntary publicity on Lei Feng spirit.

Although he was unable to speak normally due to illness, Feng Lao still spoke with a pen in the live broadcast and carefully wrote what was in his heart. "Now, although I am old, learning from Lei Feng and carrying forward the spirit of Lei Feng deserve to die!"

From the former site of Lei Feng’s work in Tuanshan Lake to other front-line posts in Wangcheng, everyone regards learning from Lei Feng as their daily work and life. In the live broadcast, Yan Lu, secretary of the Party Committee and political instructor of the Wangcheng District Fire Rescue Brigade in Changsha City, pointed out that the frontline fire fighters in Wangcheng passed on the screw spirit of Comrade Lei Feng from generation to generation. "Our fire-fighting screw must not be melted by fire, and the flood cannot be washed away. It is riveted on the front line of disaster prevention, mitigation and relief."

Looking for "three treasures" in lei feng memorial, Fushun, visiting Guo Mingyi’s volunteer team in Angang, looking for "Lei Xiaofeng" in Changsha in the new era, having a dialogue with the 1963 version of Lei Feng in Shenyang, polishing the image of Lei Feng in Xinxian County, Henan Province, caring for the elderly living alone in Min County, Gansu Province, and distributing a volunteer warm heart package &hellip in Yunnan Spring City; … "Learn from Lei Feng’s good example" is integrated into the live media footage, which records the propaganda and voluntary practice of Lei Feng’s spirit throughout the country.

On February 10th, the Chinese NGO Association for the Promotion of International Exchanges and the China Volunteer Service Federation jointly launched the "One Heart Against Earthquake" international civil rescue voluntary action, actively coordinated chinese social organizations, enterprises and other civil society groups, and carried out relevant humanitarian rescue actions in a safe and orderly manner according to Turkish and Syrian rescue requests. In the live broadcast, Xing Yue, vice president of Alibaba Group, Yu Ruofei, captain of Gansu Blue Sky Rescue Team, Yang Legend, head of New Sunshine Disaster Relief Working Group, and Zero Hui, secretary general of Youcheng Entrepreneur Rural Development Foundation, respectively shared the embodiment of Lei Feng spirit in this international rescue. Breaking the nationality region, the spirit of Lei Feng has gone abroad and let the world see the power of China.

Literary and Art Workers Reread Lei Feng Diary

New songs and new books pay tribute to spread the spirit of Lei Feng.

Lei Feng’s unpretentious diary quotations, however, have passed through the times like bright lights and continue to spread in people’s hearts.

According to the starring role of "Days of Leaving Lei Feng" in the live broadcast room of the guest movie channel, these diary words of Lei Feng contain many philosophies of life, just like proverbs. Every time I read them, I feel that "Lei Feng is not an ordinary person". "Sixty years have influenced three generations. The spirit of Lei Feng is not the spirit of one person, but the spirit of a group of people."

During the live broadcast, He Junlin, the internship anchor of the film channel, and young literary and art workers such as Bailu,,,,,,,,, respectively reread the excerpts of Lei Feng Diary, so that those sincere and philosophical words were once again listened to by the public on this special day.

At the same time, the classic song "Learn from Lei Feng’s Good Example" was also interpreted in a new way. Adapted from the lyrics of musician Zhao Jialin, the film performance artist sang the new version of Lei Feng with the film channel hosts,, Ying Ling,,, Yunwei, Xiaoli, and young filmmakers,,,,, Sun Sicheng, and. "You are always extraordinary. You always say ordinary. Now there are countless people like you!" Old songs are sung new, and what remains unchanged is the spirit of Lei Feng, which will continue to be passed down from generation to generation.

As a strong support for "learning from Lei Feng’s good example" and integrating the live media activities, China Legal Publishing House specially planned to publish the book "Lei Feng Spirit in the New Era", aiming at promoting and spreading the spirit of Lei Feng to the whole society. At the live broadcast, Liu Bo, general manager of China Legal Publishing House, shared the planning and writing process of the book in detail. According to her introduction, "The Spirit of Lei Feng in the New Era" profoundly grasps the era connotation of Lei Feng’s spirit, takes the classic quotations and quotations of Lei Feng as the style division, and selects the simple but wise quotations of Comrade Lei Feng to inspire readers to think and moisten their minds.

In the new era, Lei Feng spirit is still an important ideological guide for literary and art workers in their daily work and life. In the live broadcast, Wu Hongyuan, the lyricist of Learn from Lei Feng, and his son Jia Ding, the director and screenwriter of the film Days of Leaving Lei Feng, the actor who plays Lei Feng in the film, the film director, the film director and the sculpture artist Wu Weishan, and the young actor Aero who was hired as the "propagandist of Lei Feng Spirit" shared their feelings about learning Lei Feng’s spirit. Young actors Sebrina, Fei Qiming and Zhou Yiran went into the campus, streets, hospitals and other places to participate in volunteer service, and practiced the spirit of Lei Feng in the new era with other volunteers.

It is reported that "learning from Lei Feng’s good example" has been broadcasted by the media and related short videos for more than 72 million times, which has won praises from all walks of life and netizens. On the 5th, the TV side of the movie channel specially arranged three films telling the story of Lei Feng and spreading the spirit of Lei Feng, namely, Smile of Lei Feng, Lei Feng in 1959 and Days of Leaving Lei Feng, which were broadcast continuously. The 1905 movie network also showed the film and Lei Feng in 1959 on the client side, which won a good response from TV viewers and internet users.

　　[car home test drive] 6.0 liters! In China, the models with this level of displacement include 0, 760 and 6.0, and the series of 62 and 62 are higher. Originally, the 5.7L model could also compete with the above models in terms of displacement, but it "only" has 8 cylinders, and it was defeated in this indicator symbolizing "status". The 12-cylinder is a shock, and 6.0L is a symbol. After cars dominated the domestic luxury 12-cylinder market for many years, W12 officially appeared as the road overlord (the first 12-cylinder SUV in China).

　　The Touareg W12, which is positioned luxuriously, is a top-class SUV. Besides undertaking the established sales tasks and opening up the high-end market, the Touareg W12 has played a more important role in improving the product line and the public brand image. As the biggest highlight of this car, the W12 engine can really show its identity and personality-the personality with great power in low profile. And there will be no shortage of market for such models in China. The first batch of 100 models in China have already been booked out. If you submit an order to the public now, the next batch of new cars will enter China in about 5 months because of personalized customization.

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　　I believe you still remember this picture, Volkswagen Touareg dragged a Boeing 747 plane forward 150 meters. Subsequent inspection shows that the Touareg is intact. Although this is only a marketing promotion of Volkswagen, Touareg’s powerful traction ability is really amazing.

　　The model that completed this feat was V10 TDI, and the image of Touareg as a "tough guy" was established. This time, I have the opportunity to test drive Volkswagen’s top Touareg W12. Although it is not a diesel model that emphasizes torque, the performance of the 12-cylinder is equally impressive.

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　　The introduction of the w12 with 450 HP/600 N m at the beginning is somewhat abrupt, so let’s get to know the new car from the appearance.

　　In terms of appearance, W12 is not much different from the ordinary Touareg. Exquisite workmanship, U-shaped chrome-plated air intake grille continues the characteristics of the Volkswagen family, and the huge logo is the embodiment of the status of the model. The simple and smooth lines, teardrop-shaped headlights and fog lights embedded under the front fender are as low-key and restrained as other Touareg models, except for four huge 20-inch wheels, 275/40 tires and four exhaust pipes at the tail.

　　The "I" on the side of the car body and the W12 logo at the rear of the car are the identity symbols of this model. Needless to say, the word "I" means that the Touareg W12 comes from VW Individual. Besides the side of the car body, we also put the same logo on the welcome pedal and the headrest of the front seat. Each Touareg W12 can be customized according to customers’ needs, but the configuration of the first batch of 100 vehicles entering China (except more configurations) has been determined, and the price at the dealer is close to 1.6 million.

　　The low-key appearance can’t hide the inner surge of the Touareg W12. Let’s enter the power/driving chapter below.

Every reporter Du Wei Wen Menghua every editor Dong Xingsheng

Looking for an overseas website to open a shop and sell China goods is attracting more and more businesses and capital.

According to enterprise survey data, in the first half of 2022, more than 20,000 cross-border e-commerce related enterprises were added nationwide. The Data Report of Cross-border E-commerce Market in China in 2022 (I) predicts that the cross-border e-commerce market is expected to reach 15.7 trillion yuan in 2022.

15.7 trillion, the market is very big, and the temptation is also great. "You don’t need to know English, the net profit of a single order exceeds 40%", "You can do it without purchasing channels and goods" and "The guaranteed turnover is 40,000 yuan a month". It is these tempting marketing terms of "cross-border e-commerce" that make dozens of people from all over the country, such as Li Yun from Guizhou, Zhong Yong from Hebei and Yu Wei from Inner Mongolia, fall into the trap of new tricks in just a few days, and some families even fall into it.

What is even more embarrassing is that these businesses don’t even know who they have been cheated by.

"This is a new situation." Li Chengdong, the founder of e-commerce of Dolphin Think Tank, pointed out in an interview with national business daily. Chen Zixing, a lawyer of Beijing Anbo (Chengdu) Law Firm, also told reporters that it was the first time that the seller suffered a "chain scam" case. "The cross-border e-commerce store and the website where the goods were purchased in the case were all fake."

Taking advantage of the information gap at home and abroad, the new deception that lures merchants to enter has cast a shadow over the rising cross-border e-commerce. After more than two months of follow-up investigation, the reporter personally experienced how Li Yun and others were tempted to open stores step by step, trying to break through the tightly woven network of chain scams; And talk to industry authorities, lawyers, etc., restore the reasons behind the new scam, and explore the problems and opportunities of cross-border e-commerce industry.

One ring and one ring: nearly 750,000 yuan was cheated in half a month.

In October 2022, Li Yun, who opened a physical clothing store, was attracted by the "gimmicks" such as cross-border e-commerce to open stores for free and without supply, thinking that he had encountered a "precious" entrepreneurial opportunity. Unexpectedly, she fell into a huge trap.

Under the guidance of the online "teacher", Li Yun opened a shop in Lelong shop that day, and purchased it through "Youhuo.com" and sent it to overseas buyers. Initially, Li Yun quickly received the payment on Lelong shop.

"I checked Lelong, which was established in 1998 and is very famous abroad." According to Liu Yun, in the next few days, more and more orders were placed, and the amount was getting bigger and bigger. "I have more than 100,000 yuan in each order."

Not without doubt. When she invested 4000 yuan, Li Yun called the relevant authorities, but at that time it was not clear whether it was fraud, so she didn’t care. After that, Li Yun opened two more stores in the name of his parents.

From the initial free shop opening, to the payment of several hundred yuan, and then to tens of thousands and hundreds of thousands of yuan, as the order is getting bigger and bigger, like "snowballing", in order to get the payment back, Li Yun has also spent more and more money. In order not to let the previous money go to waste, she can only continue to invest more money. After being unable to pay for the purchase of new orders, all three stores of Li Yun were frozen by the website. The "teacher" told her that she needed to pay a deposit of $50,000 to unblock the store. Until then, Li Yuncai realized that he had fallen into a scam and called the police.

The reporter logged into the backstage of Li Yun’s frozen women’s clothing store and saw that at present, Li Yun’s pending settlement amount exceeds 60,000 US dollars, and the settled amount exceeds 30,000 US dollars (the settlement failed to be withdrawn after the store was closed). "I have already delivered the unsettled and settled goods. I invested more than 600,000 yuan in this store alone." Liu Yun said that in just 15 days, his three stores were frozen successively, and more than 700,000 yuan was invested in Shui Piao. Among them, on the day of the alarm on October 24, 2022, I hit another 100,000 yuan.

For Liu Yun, this more than 700,000 yuan not only spent his savings, but also caught up with his parents’ savings for half a lifetime. What happened to Liu Yun is not a case. The reporter found that more than 30 sellers from all over the country had the same experience on the platform of "Lelong shop" alone. As of January 6, 2023, according to the reporter’s rough statistics, they have been cheated by more than 2 million yuan.

Yu Wei, who lives in Inner Mongolia, told reporters that she found that it was not the same collection account on the third day when she opened the store. She felt that it was not right, but after being induced by the "teacher" to check the backstage payment, she made another 8,000 yuan. "There were 50 orders of about 20,000 yuan that night. I asked the customer service to inform the customer to return the goods on the platform, but there was no response; Negotiating with the’ teacher’, the other party also said that there is no way to close the store and freeze the account if it is not delivered on time. "

Experience the deception of no supply: set big money with small money

"Open a shop without supply" and "Free of any deposit, tuition and consulting fees", and open the advertising links provided by the above sellers. The reporter saw that the advertising language on the poster was very attractive.

After the reporter clicked "consult now", he added the WeChat of "Customer Service of SiteGiant Co., Ltd." through a QR code. According to the other party, Lelong is the largest e-commerce platform in Malaysia, and now it is fully inviting investment from China merchants, with limited places.

When the reporter checked the enterprise information of SiteGiant Co., Ltd., he found that the number was "filled in by individuals" and no relevant information was submitted to verify the authenticity of the main information.

"There is no charge for supporting you to open a shop." The other party repeatedly stressed to reporters. Subsequently, it guided reporters to download ICQ software, and then pulled the group to introduce the operation of "teachers" to guide the opening of stores and selling goods. The reporter’s experience is exactly the same as that of Yang Liang, who works in Germany.

Yang Liang introduced that the "teacher" helped him with how to classify the product map and how to design the logo. At first, the other party was particularly enthusiastic. "Every day, I will help me pay attention to the store dynamics, teach me by hand, and ask me questions." When the store was placed by an overseas buyer, the teacher taught him to go to Youhuo.com to search for the goods the buyer wanted, and then he called the private account provided by Youhuo.com, "Tell me that I don’t pay taxes for my personal business, and I will believe it".

When "Youhuowang" delivers the goods for him, he can fill in the order number back to Lelong shop, which is regarded as the completion of the order. "They said that when the buyer receives the goods, I can go to the store to withdraw money." Yang Liang said, according to the "teacher", "every order will have a net profit of at least 40%. However, the delivery must be completed within 24 hours of the buyer’s order, otherwise it will be regarded as a violation and the store will be frozen. "

Everything went smoothly at first, but with the increasing amount of orders, Yang Liang’s investment in payment became more and more difficult, and the funds began to turn around. He once told the "teacher" not to push the flow and not to take orders first, but the orders were still one after another.

In just one week, Yang Liang’s shop was closed twice for failing to deliver the goods on time. After he scraped together a deposit of $1,000, the "teacher" also blamed him: "Don’t you even have one or two bosom friends?"

Yang Liang tried to contact overseas buyers and negotiate to cancel the order, but found that the other party was empty. When he questioned the "teacher" and asked questions, "The customer has placed an order of 100,000 yuan, and I have no money to purchase it. Can’t I not do this order?" However, it was accused by the "teacher" as an "unscrupulous merchant". "How can you make a phone call without an area code? How much money you prepare, just say in advance, you don’t say … you can’t solve it in violation of the regulations, just say that you have been cheated. "

At this point, Yang Liang just woke up, he is met "kill pig plate". Therefore, I immediately entrusted my domestic friends to call the police.

The public security bureau ran back and forth several times, but I still don’t know who cheated.

Is the Lelong shop where more than 30 sellers have settled in Malaysia?

The reporter called Lelong many times, but as of press time, he did not get a reply. "Lelong is a relatively old e-commerce platform in our country." Su Yanlu, Acting President of China Silk Road Entrepreneurs Association, told reporters that although the company address displayed on the website page of Lelong shop is the same as Lelong’s, there is no registration number required by the local government, and the logo of the two websites are different.

"I cried and begged my mother to trust me and lend me money to do cross-border e-commerce. As a result, I was cheated by nearly 750,000 yuan." After running back and forth several times in the Public Security Bureau, Liu Yun still doesn’t even know who he was cheated by. Another seller, Luo Qian, also smiled bitterly at the reporter: "When I went to the police station to report the case, I was asked the name of the fraudster or company."

No one knows the company information behind Lelong shop, and dozens of sellers also make personal calls to Youhuo. com, and the account number is different every time.

During the interview, almost all sellers mentioned to reporters that online stores sometimes can’t be opened, so they can only contact the "teacher" and use the re-sent website to enter. In this regard, the reporter asked the IT staff, and analyzed the Lelong shop and Youhuo.com mentioned by the seller by technical means, and found that the IP addresses of these two websites would "move" from time to time, but only in Tokyo and Hong Kong, China. "From the analysis results, the high probability is that the same company is operating, and the production price of such websites is low, and one can be made for several hundred yuan."

"The’ teacher’ said that our website is a sub-website of Lelong, which is aimed at China sellers and the company is in Hongkong." The seller, Li Lu, provided several videos to the reporter. After the store was frozen, she found a friend in Hong Kong and asked him to help to ask about the situation at the scene. According to the video recorded by his friend, there is no company related to Lelong shop in the office building where the address is located.

As a result, when the above-mentioned dozens of sellers realized that they were "cheated", they suddenly found out that no one even knew the "complaint" when they consulted a lawyer or reported the case to the police.

An e-commerce industry veteran told reporters that these dozens of sellers may encounter "chain scams", not only overseas stores are fake, but even the purchase website is fake, and there is no so-called overseas buyer at all.

According to the addresses and telephone numbers of overseas buyers provided by several sellers, the reporter called buyers in new york, London and other places for verification, but none of them could be connected, most of which were empty or wrong.

Wearing a cross-border e-commerce coat, online fraud

Before the "reverse Haitao" became popular, many China merchants had been "panning for gold" on platforms such as Amazon and Shrimp Skin. Compared with the capital investment and process of opening stores on these large platforms, criminals are aiming at the psychology that businesses want to try simply.

"This incident is a cross-border e-commerce cloak and online fraud." A veteran of the cross-border e-commerce industry analyzed that Lelong shop and websites with goods are located overseas or are fraudulent, which may make it difficult to implement supervision in China.

"Using overseas servers and virtual IP addresses to carry out illegal activities is a relatively high incidence in recent years, which undoubtedly increases the difficulty and cost of victims’ rights protection, and also increases obstacles and challenges for police investigation." Chen Zixing, a lawyer of Beijing Anbo (Chengdu) Law Firm, said in an interview that although he had been exposed to many cross-border e-commerce disputes, he encountered a case of "chain scam" for the first time.

Chen Zixing believes: "The incident has been suspected of a criminal offence, but it is difficult for the deceived seller to find out and confirm the subject identity and contact address of Lenglong shop by personal strength."

The reporter learned that in desperation, most sellers have used the search platform when searching for "cross-border e-commerce" as the defendant’s main body to report the case to the police.

"If the search platform pushes the relevant links and platforms of lenglong shop as advertisements, it may be recognized as an advertisement publisher. According to the relevant provisions of the Advertising Law, if false advertisements are published to deceive and mislead consumers and damage the legitimate rights and interests of consumers who purchase goods or receive services, advertisers shall bear civil liability according to law. " At the same time, Chen Zixing stressed that if an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, consumers can ask the advertising agent or publisher to pay compensation in advance.

In Chen Zixing’s view, the main problems faced by cross-border e-commerce victims in taking civil judicial channels are: First, it is difficult to determine the identity information of the defendant; Second, it is difficult to deliver judicial documents, and most cross-border e-commerce perpetrators are not in China; Third, it is difficult to implement and collect money. Even if the judgment is successful, there may be no property available for execution.

According to Chen Zixing, there are two main ways to relieve victims’ rights. First, the seller provides the information of the co-payee to the police and reports the case, and the police investigate and recover the money; The second is to take the payee as the defendant and bring a civil lawsuit to the court with jurisdiction to demand the payee to return the money.

Reporter’s Note: The space for cross-border e-commerce to create wealth is far beyond imagination, but it also has many traps.

As a factory in the world, cross-border sellers in China are the targets of major e-commerce platforms.

Relevant data show that in the past five years, the scale of cross-border e-commerce in China has increased nearly 10 times. In 2021, the import and export scale of cross-border e-commerce in China reached 1.92 trillion yuan. The report "Digital Platform Helps SMEs Participate in Global Supply Chain Competition" predicts that by 2025, the B2B market of cross-border e-commerce in China will reach 13.9 trillion yuan.

"As a new Nugget track, cross-border e-commerce has far more room for wealth creation and development than we imagined, but what we see is often only the winners. After people outside the industry actively or passively heard these success stories, they began to understand cross-border e-commerce, but they did not form a complete cognitive system and discrimination ability for cross-border e-commerce." Yao Zhengyi, secretary general of Chengdu cross-border electronic commerce Association, said in an interview.

"When the cross-border sea became a big market, it was also targeted by scammers." Li Chengdong, the founder of Dolphin Think Tank E-commerce, pointed out to the reporter that "doing cross-border e-commerce needs special caution. Sellers are lucky enough to believe that nothing needs to be invested, as long as they open a store, they can make money. "

The reporter learned through a large number of interviews that among dozens of deceived sellers, some people were attracted by gimmicks such as the operation of the marketing number of the "cross-border e-commerce" course on the short video platform. However, after entering, I encountered a fancy scam, and all the shops I opened ended in being frozen.

The seller Liu Li brushed a short video of cross-border e-commerce and came up with the idea of opening a store. After investing tens of thousands of yuan, the particles were not collected; Tian Honghua in Beijing paid nearly 30,000 yuan to find someone to operate on his behalf, and the other party ignored the "freezing" of his store after receiving the money …

There are no quick channels and rules for making money in any industry. Yao Zhengyi suggested that businesses that want to set foot in the cross-border e-commerce industry need to learn through formal channels to avoid falling into traps such as zero supply and fake shops.

As a consumer, the reporter learned from a number of cross-border e-commerce agency companies in the market that the "cooperation package" ranged from several thousand yuan to nearly 50,000 yuan, and promised tens of thousands of dollars a month to the agency stores.

"Last year, many colleagues disappeared." Xiao Le, who has been doing cross-border e-commerce operations for nearly three years, told reporters that the situation is very good, but the market is chaotic. "Those who are irresponsible and play routines will lose trust, and few can persist."

"China enterprises now need to go global. However, the real industry and brand going out to sea require enterprises to establish their own core teams, constantly explore and link resources from all parties to form a complete industry knowledge system. " Yao Zhengyi appealed that in order to make the cross-border e-commerce industry develop more orderly and efficiently, lawyers, scholars and other professionals who have studied the cross-border e-commerce industry can discuss the formation of some rules and mechanisms to avoid new online fraud incidents under the guise of cross-border e-commerce.

(In the article, sellers such as Li Yun, Yang Liang, Yu Wei, Luo Qian, Tian Hong, Li Lu, Liu Li and cross-border e-commerce practitioner Xiao Le are pseudonyms).

　　[literature and art watching tide]

　　editorial comment/note

　　Promoting the creative transformation and innovative development of Chinese excellent traditional culture, better constructing China spirit, China value and Chinese strength, and providing spiritual guidance for the people are the requirements put forward in the report of the 19th National Congress for the whole party to deeply understand and implement the spiritual essence and rich connotation of Socialism with Chinese characteristics Thought in the new era. As for TV variety shows, in recent years, under the policy control of the State Administration of Press, Publication, Radio, Film and Television with the development direction of "commonweal, culture and originality", the number of entertainment programs with copyright such as singing and talent shows has been greatly reduced, and the proportion of cultural independent original programs with China characteristics has been increasing day by day. It has become a common practice to promote the transformation and development of excellent traditional culture in the form of images, which has made a useful demonstration in the cultural field.

　　In the spring of 2017, the second season of the Chinese Poetry Conference, the Reader and other cultural programs were launched one after another, and the screens were popular, which not only attracted high ratings and attention, but also won rave reviews from the audience. Many industry experts came to the conclusion that "the spring of cultural programs has arrived". As a result, major TV stations and producers have boarded the development express train "bound for spring" and launched works such as I am an orator, Chinese characters, traveling thousands of miles, Chinese restaurant and Chinese series. At the same time, the popularity of cultural programs is also rising. The first stage of the network variety "The Speaker" has a total broadcast volume of 590 million; Hunan Satellite TV’s "Chinese Restaurant" has been the number one viewing champion for 11 consecutive issues, and the cumulative network broadcast volume has exceeded 2.6 billion; The first program of "Cheer for China" by Oriental TV reached an average audience rating of 0.74% in 35 cities nationwide, with 128 million TV viewers, setting a national audience rating record for traditional Chinese opera and cultural programs in the past three years … … To explore the reasons for the recent popularity of cultural programs and the ratings of Qi Fei, the main reason lies in the creators’ continuous transformation and upgrading to adapt to the changes in the market environment on the basis of cultivating the fertile soil of traditional cultural resources, so that the quality of works is steadily improved, and generate is full of vitality.

　　Creative innovation "deeply cultivates and broadens" traditional culture

　　For a long time in the past, the phenomenon of serious homogenization of cultural programs in China has been criticized by the industry. After the quiz show "Lucky 52" and "Happy Dictionary" became popular on the screen, a number of works with similar forms swarmed in. When "Lecture Room" was a smash hit, similar "lecture" programs rushed to the beach market … … The cluster broadcast of the same type of programs not only makes the audience feel aesthetic fatigue, but also makes the creation fall into a narrow lane of thinking. Happily, this problem has been significantly improved in the past two years. Cultural programs have achieved breakthroughs in the expansion of theme styles, the excavation of cultural connotations and the innovation of production concepts, and gradually entered the 2.0 era.

　　China’s traditional culture not only contains many outstanding core ideas and concepts, such as caring, honesty and justice, but also contains rich and complex ancient myths, classic ancient books and literary works. These classic cultural treasures, which often appear in textbooks and books, are like spring snow, giving people a feeling of "high cold", which inevitably makes TV audiences who mainly appeal to entertainment, release pressure and enrich their spare time feel dull and obscure. In order to make the program grounded and popular, the creators try to use all kinds of trendy and fashionable expressions and image languages that young people can understand. For example, The Book of Poetry by Oriental TV breaks through the inherent competition form of general educational culture programs, takes "Poetry into the homes of ordinary people" as the core idea, and pays attention to the flexible use of poetry in life; Anhui tv’s folk song competition program "China in My Ear" not only reproduces the classic melody of traditional folk songs to awaken the national memory infiltrated in the blood of Chinese people, but also innovatively incorporates modern elements, presenting popular style "Under the Silver Moonlight" and rock singing "I Love You, Snow in the North of Saibei" to show the enterprising spirit of young singers.

　　From learning Chinese characters together, reciting poems, busy dictation and holding competitions, to promoting reading, paying attention to folk songs, focusing on food and propagating family style, cultural programs have also jumped out of the old pattern that it is difficult to have new ideas, and are no longer confined to the competitions of poems and songs, but have opened up many humanistic themes focusing on urban scenery, food, opera and other fields. "Charming China City" by CCTV Financial Channel turned its creative vision to urban culture, and adopted a two-pronged model of "culture+tourism" to dig deep into the rich connotation and unique charm of the city. The Chinese Restaurant, which was recently broadcasted on Hunan Satellite TV, takes the story of Chinese opening a Chinese restaurant in a foreign country as the framework, which runs through the clues of spreading Chinese food culture and shows the confidence and tolerance of China’s traditional food culture.

　　Sincere feelings make the program "high but not cold"

　　High-value programs should not only temporarily attract the audience’s attention with novel forms, but also make them watch, think positively and discuss enthusiastically, infect and inspire people and guide the way forward. Therefore, while thinking about how to improve the expression form of the program, producers try to realize the transmission of "internal" value through this "external" change. Dong Qing, the producer of The Reader, said: "We construct the reader’s personal life experience through conversation. When the speaker and the listener have the same mind and the emotion reaches a certain saturation, the text comes out with the trend. The guests were restored to the appearance of sincere readers on the stage, at ‘ I want to read ’ Not ‘ I can read ’ In the active expression of, complete ‘ Asking about life in the name of literature ’ The mission. "

　　In the case that the trend of variety show "fighting for star lineup" has been widely criticized by the industry, many creators of cultural programs do the opposite, emphasizing "civilian consciousness" and paying attention to the interaction between their works and people from all walks of life. As a result, more and more topics are concerned about the fate and feelings of ordinary people and reflect the great practice of people’s production and life, making cultural programs more zeitgeist and practical significance. For example, Hunan Satellite TV’s "A Thousand Miles of Children" uses documentary shooting, interviews with people and other methods to visually and vividly present the family letters and the ordinary stories between parents and children behind them, showing the good family style of ordinary people. In "I am an orator" by Beijing Satellite TV, ordinary people from different educational backgrounds, different regions and different industries tell their life experiences in front of the audience: the courier still does not give up his dream after hard work, the soldier excitedly tells his mission, the Harvard girl tells us with personal experience that "the country is strong and the teenager is strong", and the network anchor is named "Shoumai" … … The presentation of these "amateurs" diverse attitudes towards life can not only help different audiences to find the content that is in line with their own ideas, thus generating emotional resonance, but also demonstrate the upward attitude towards life and deep feelings of home and country in contemporary Chinese.

　　A variety of paths make excellent culture "spread properly"

　　Internet instant messaging, two-way interaction, mass storage and other characteristics bring not only the optimization and upgrading of content production and the change of audience interaction mode, but also the expansion of communication pattern, the increase of communication channels and the change of communication mode to TV programs. In this case of drastic changes in the communication ecology, producers should keep pace with the times and actively adjust their propaganda ideas in order to obtain a wider audience and a stronger audience stickiness, and realize the geometric expansion of the influence and communication power of cultural programs through "two micro-ends" propaganda matrix, network synchronous live broadcast and other ways.

　　Zhejiang Satellite TV’s "Chinese Characters" has produced several short video programs "Test Your Word", and each video has tens of millions of clicks and forwards; "Cheering China" pushed the talent performance of "cheering people" to major social platforms in the form of video, which quickly attracted the attention of netizens. Many producers have grasped the characteristics of fragmentation, mobility, event and socialization of new media, and spread program information such as stories, quotations and cartoon images of participating guests to online communities, amplifying their news value and forming a "cultural phenomenon".

　　In the era of media convergence, cultural programs should also learn to integrate the resources of big screen and small screen, open up the two lines of online and offline, and build a communication framework of all-media interaction. "The Speaker" pioneered the platform mobile live broadcast. The bus of the program group was broadcast live in five cities across the country. Players can wave to get on the bus at any time, and the winners stay and the losers get off, which greatly improved the public participation. "Cheer for China" cooperated with the "Everyday P Picture" APP to launch the "Drama Face Changing" activity, which received 2.4 million reposts in four days. These innovative methods not only make the existing cultural programs go to the public, but also incite the market demand for more high-quality programs with cultural nourishment and value resonance functions, and realize the creative transformation and innovative development of Chinese excellent traditional culture.

　　 (Author: Kang Weiwei)

In order to thoroughly implement the important exposition of the Supreme Leader General Secretary on scientific and technological innovation and the spirit of the important instructions on the reform, innovation and development of the aviation industry, the leaders of the party group of China Aviation Industry Corporation put forward new requirements and made new arrangements for the scientific and technological innovation work of the group during the investigation of the subordinate units of the group. On the occasion of the eighth "National Day of Science and Technology Workers", China Aviation Industry Corporation focused on serving the front line of science and technology and launched a series of actions with the theme of "New Wisdom" to provide more convenient and efficient conditions for scientific and technological innovation for the majority of scientific and technological workers, and further stimulate their enthusiasm for self-reliance and self-reliance in aviation high-level science and technology.

1. Party leaders went deep into the front line to investigate scientific and technological innovation.

▲ The leaders of the group’s party group investigate scientific and technological innovation.

The party group of China Aviation Industry Corporation attaches great importance to scientific and technological innovation and always puts scientific and technological innovation at the core of the overall development. Recently, Zhou Xinmin, Party Secretary and Chairman of China Aviation Industry Corporation, and Hao Zhaoping, Deputy Party Secretary and General Manager, went to Jiangxi, Shanghai, Gansu and other places to carry out relevant research work and visit cutting-edge scientific and technological innovations. In order to further promote the construction of China Aviation Industry Corporation’s capability center and sharing center, new requirements are put forward for scientific and technological innovation: first, we must resolutely take the lead in the aviation industry as the "flower of modern industry and the crown of manufacturing industry" and give full play to the role of scientific and technological innovation; Second, we should cultivate and develop new quality productivity, strengthen the research on basic technology and applied technology, and improve the laboratory system with integrated group and full professional coverage; Third, we must continue to improve the product pedigree, accelerate the breakthrough of key core technologies, and promote high-level and stable development through innovative development.

2. The Group’s first green book on scientific and technological innovation was officially released.

After careful planning, we carefully sorted out the main scientific and technological innovation planning channels, scientific and technological awards, achievements transformation, standards and norms, innovation platforms, digital aviation and innovation activities in higher authorities and groups in recent years, and compiled the Green Book of Scientific and Technological Innovation of China Aviation Industry Corporation Limited (2024 Edition) to provide desk reference books and innovative inspiration sources for the majority of scientific and technological workers.

3. The first "Learn from others" activity of the Group was officially launched.

In order to stimulate the innovation potential of young aviation science and technology workers and promote the cooperation of scientific and technological innovation in various units, China Aviation Industry Corporation (AVIC) relies on the "Aviation Industry Innovation Port" to carry out the innovation activities of the Young Doctor Association of Scientific and Technological Innovation. Since the launch of the activity, 169 doctoral members have completed the talent storage, and 101 projects have been declared. More than 600 leaders and experts, including group leaders, academicians and chief experts, participated in the voting and selection, and the List of Projects to be Supported by Learning from Others has been formed, and the project implementation will be promoted as planned in the future.

4. The first phase of the Group’s "Qingyun Project" was officially launched.

In order to strengthen the national strategic strength of aviation science and technology, build a highland of scientific and technological talents in aviation industry in Beijing, and build a digital innovation headquarters base, with the strong cooperation of China Aviation Industry Corporation and Beijing Municipal Government, the A1 scientific research building of the first phase of "Qingyun Project" passed the acceptance and was officially put into use, which will provide a cohesive environment for the majority of aviation science and technology workers, give full play to the driving role of aviation science and technology innovation scenes, drive the development of cutting-edge, systematic and basic technologies, and strive to build a world-class scientific and technological innovation base camp with modern aviation characteristics.

5. The research and development of the group’s "Smart Navigation, Quality Improvement and Efficiency Enhancement" model was completed.

In order to promote the in-depth application of artificial intelligence in the aviation field and use intelligent tools to serve scientific and technological workers to carry out scientific and technological innovation activities, China Aviation Industry Corporation has launched a large model of "Intelligent Navigation, Improving Quality and Increasing Efficiency" to realize the functions of comprehensive understanding and analysis of massive information, human-computer natural language interaction, intelligent semantic retrieval and generation, intelligent assistance in scientific research management, etc., to improve the work efficiency of scientific and technological workers in many aspects such as policy inquiry, scientific research management and achievement declaration, and to empower and increase efficiency in scientific and technological innovation.

At the same time, many units of China Aviation Industry Corporation have carried out various thematic activities such as scientific and technological innovation achievements exhibition and scientific and technological competition in a strong atmosphere of scientific and technological innovation.

May 30th.

"National Day of Science and Technology Workers"

Pay tribute to every scientific and technological worker!

Iron powder must be seen.

Original title: "China Aviation Industry Corporation launched a series of actions on the theme of" new wisdom "for scientific and technological workers"

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