At present, social interaction is almost rotten. Any industry will add a social element, and anyone may say that I am a social interaction. So do you really understand what social interaction is? Do you really understand the nature of social interaction? In this paper, I will try my best to use the whitest and most concise language to explain my shallow understanding of the social industry.

Good question, no chance to breathe.

Personal understanding, socializing, stripping away all other things, the most core essence, in fact, is just one sentence,Socialization is time..

Well, I think someone will definitely refute me, cursing this guy xx in my heart. Why do you say that socializing is time? Let’s release it at the next level. Socializing is actually a process of communication between two people, and this process is not to pay time. Don’t tell me you’re a Nami buster. Touch the antenna. Over.

As mentioned above, socialization is the process of communication between two people, and why should we spend this time to do it? Remember that human beings are relatively dark animals, and the so-called unprofitable can’t afford to get up early. Well, what human beings do is basically purposeful, and the answer to this purpose is actually quite simple.To get the same amount of value exchange.

What is value exchange? Take a chestnut as an example. I am a student and you are a teacher. The social behavior of the two of us is in class. I spend time in class and you spend time in teaching. My value is RMB (tuition), and your value is knowledge in my stomach. I exchange RMB for your knowledge. In the course of class, time is brushing away. Isn’t this social? Please raise your hand if anyone else doesn’t understand.

In general,Conventional value exchange includes the following: interest exchange, concept exchange, value sharing, food, loneliness, social factors, life needs, finding a sense of existence and so on.

In a word, socialization is actually a process of "trading" with each other, but this "trading" is not a concept with ordinary "commodity trading". More is equivalent exchange. If one party can’t make the other party feel that our value exchange is balanced and cost-effective, it will also break the social balance, resulting in social loss.

This time, you can understand why money is everything. Money can exchange anything for you, so you won’t feel unbalanced, and you can maintain a long-term social relationship.

This formula, which I learned from previous lectures, is almost as exquisite as the mass-energy equation.

A+B+T=R

To explain, A is one user here, B is actually the other user, T is the time, and R is the reward. Continue to release, you can get the following formula:

Personality (advantage)+interest (demand)+time commitment = return.

The A-side is everyone’s different personality, which will be his advantage. The advantage of personality is similar to the assets in the physical transaction process and is your bargaining chip. For example, I am handsome, I am beautiful, I am brilliant, I am humorous and so on.

B-side is people’s interests and needs, that is, the general social sponsors. For example, I want to see beautiful women and listen to stand-up crosstalk, which is my demand, and the advantage of a user at A-side is that it conforms to my aesthetics and beauty! Then cut the crap, let’s get it straight, and B will start hooking up with A, and naturally social relations will be formed between AB (there is nothing you can do if A ignores you).

The intermediate process of combining personality advantages and interest needs requires the investment of time, energy, money and other elements, that is, cost. Everything is based on social time. You have to spend time thinking about him and spending money. This is the social process. In short, this is the essence of social interaction.

After the process of socializing, there is a reward. This bonus return means that one party is cool and the other party is high. Maybe it’s a win-win situation, maybe it’s a single win, maybe one wins more and the other wins less. Judging from experience, it is possible to maintain a long-term social interaction when the two sides reach a static balance. Unilateral repression will generally not have a good result (the same is true for love).

On the whole, the normal and stable social behavior of human beings is produced through such a formula.

Are there any exceptions?

Yes, not much. For example, love at first sight, in fact, is that both ends have become one end, how to understand, I think (deserve to be single for 10 thousand years)!

Two perspectives that will remain unchanged for ten thousand years:Spiritual or material rewards.

The spiritual reward is more about satisfying some of our needs physically (with a wry smile), and at the same time, psychologically, it will bring you continuous satisfaction such as vanity, existence, curiosity or belonging, which is the main thing, and there will also be spiritual rewards such as satisfying knowledge and information exchange.

The material rewards are relatively simple, such as cars, houses, money, etc., as long as you can touch them in reality, you can do it.

Judging from the routine in previous years, material rewards are often more attractive to users, but at the same time, it is more difficult. Spiritual rewards also started a concentrated outbreak last year, which is represented by similar high-quality original articles, people from below, and so on.

Relationship chain, information and interaction.And social behavior, fundamentally speaking, is also composed of these three.

The production of information will promote the interaction between users, and the interaction between users will directly affect the establishment of the relationship between users; This will lead to new content.

In the social category, it refers to the nature of interaction between people. It lies in three aspects: the establishment and maintenance of the relationship chain between people.

The main purpose of relationship chain is often to obtain the potential future value of social interaction.

In the social category, it refers to the content information flow. It lies in three aspects: production and processing of content, presentation form and consumption. And the content itself has qualitative and quantitative attributes.

Paying attention to content-based socialization is often to obtain a certain content or consume a certain information or content at the moment.

In the social category, it refers to the way people interact with each other. According to the mechanism of interaction, it is divided into conditional interaction and content interaction. There are one-to-one, one-to-many and many-to-many interactions in the participation mode. And realize that interaction needs media.

Interaction as the main purpose can often relieve boredom, enhance self-worth and get rich emotional and psychological experience in return.

Socialization is time, and each product actually takes up your time, but some waste your time, and some save your time. So, Internet social products naturally came into being.

Looking at the whole social process and combing the core key points, we can see the following:Breaking point, breaking ice, relationship chain, community, quality control, stickiness, transformation, profit, reciprocating, nothing more than this.

As the name implies, it is the core point of your social platform to attract users. Remember that it is best to have one or three points.

The social products visible in the market must be very large in some way, which will lead to a large number of users pouring into your products, and this kind of demand amplification is often the rapid amplification of common needs in life, which will produce such an effect.

But it will also lead to some catastrophic problems (as mentioned below).

Imagine that a user was fooled by you and wanted to play this game. As a result, when he came in, he saw that there were n points on the platform. After looking for a long time, he didn’t find the point that attracted him, so why not lose it?

There are too many explosions in history, such as the free SMS of WeChat, the map socialization of Momo, the interest socialization of Same, the acquaintance socialization of Facebook, the teasing style of xiaokaxiu, the new mode of exploration, the burn after reading of Snapchat, etc., which are listed as much as possible after the article, so I won’t go into details here.

There is no problem in ten thousand years. If you initiate hook-up unilaterally forever, the response rate of the other party is extremely low. In some cases, this low is fatal, and many platforms are just Over.

In fact, there are countless factors involved here, such as social hooking skills, platform matching accuracy, mood of both parties, etc. The social scenes of each platform here are different, and the social explosion points are different, so it cannot be generalized.

The only thing the platform can do is to match the hardware conditions of both parties as accurately as possible, and the platform can do nothing about people.

After successfully breaking the ice, the two sides actually established a relationship chain to some extent, and the establishment, maintenance and development of the relationship chain is a social problem.

Establishment is the process of breaking the ice, and how to maintain it better is also an intuitive life and death on the other hand.If the success rate of the platform is very high every day, but all the platforms are transferred to other platforms (you know), this platform has actually become a tool for "purchasing goods" in the minds of users.It’s still a little scary, isn’t it? But it’s true. How to solve it depends on the community.

The development of the relationship chain is actually more related to the life time of the platform. The more intertwined and deeper the development, the longer the survival time of the platform, and the more secure it is as time goes on. With this solidity, it will be relatively easy to realize profits.

Another 10,000-year-old problem, what is the community? Personally,The community is actually a small post bar, which takes the points of interest as the core point to aggregate the users on the platform through the points of interest.It’s that simple? Yes, it’s as simple as that, so why is it a perpetual problem?

The quality and quality of the community almost determine the lifeline and trend of the whole platform. The relationship chain between individual users is life and death, and the community relationship platform between multiple users is the lifeline.

Although the community is important, it is useless to blindly ask for more. Look at the current WeChat and qq. How many communities are dead? If the community is alive, the platform will smell, and if the community is dead, the platform will be dead (this is also the reason why the circle of friends exists).

Where is the top community at present? I think it’s Baidu Post Bar. Some people say it’s not Douban, Tianya or something. Pay attention to my adjective, top class, instead of community quality.

At the beginning, Post Bar was a typical blue hyperlink, big frame, replying to the post and cursing the street, and then Post Bar declined more and more. I think the reason is that people’s time is more and more occupied by other emerging products, and the quality of Post Bar is low (some, at that time, unspecified), and it is not driven.

As time goes on again, Post Bar has changed its skin, invited several designers, and the style has become taller, but the model is still the same. The difference is that it has been integrated into many Internet thinking and closely combined with fan content. It has been pulled up from the bottom, and it has become the most active, comprehensive, largest and professional social platform in China. Slogan has also become a post bar to find an organization, and the organization is just a point of interest, just like before.

The importance of community is closely related to the value it brings. It can promote activity, stickiness, realization, screening content and production content, etc. Every high-quality community is actually a small independent country., have their own laws and regulations (bar rules), the boss (bar owners), the younger brother (management), ordinary people (users), scum (blacklisted users), spiritual food, beliefs, almost everything. Run the community well, to some extent, the whole platform, you can safely hand it over to them for the whole, round after round of regular user iteration, almost no dead end.

Of course, keep your head alive, don’t chew on a thing, think about Kaixin. I don’t know how to change and keep pace with the times, but I’m sorry I have to be abandoned by users. However, there will still be a special case, that is, our Baidu Post Bar. Baidu is a magical company. After winning the first export of Chinese Internet, almost all the first-hand resources will be diverted into its own products, so I don’t know whether this model will still be alive and well even if it is posted 100 years later (if Baidu is still there).

Quality control and disassembly means quality control, and there are several directions, such as platform manual audit, machine screening, sampling inspection, reporting, etc., but personally, from the perspective of platform,, the most time-saving and labor-saving and the best effect is to use the community, which is equivalent to hiring a lot of younger brothers who don’t spend money to keep an eye on you. Why not? And they are all professional, at least more professional than you, and their quality control should be better than you.

Increasing user stickiness is also related to many factors, such as user quality, content quality, profit point, word of mouth, number of users, etc.The easiest way to improve stickiness is the magical community. Cooperate with the operation means of the platform to further expand this effect.So you know how important the community is.

If you have crossed so many barriers before, congratulations, you have almost seen the sunshine of victory.Or through magical community means, the quality of platform users and content has been successfully improved, and the constantly generated new content and new users have become fresh blood. The lower level has independent users as the main support (of course, there are many side details, which will be described later), and the upper level has high-quality communities to help maintain and screen, and the users of the two levels will continue to be alternately transported (inactive users are kicked out), which has become a more successful social system.With this positive development, your market influence will gradually expand and the number of users will gradually increase. What you need to do is to firmly grasp the top community of the platform, and it is time to add some profit points appropriately.

This problem has multiple profit models according to different scenarios, purposes, platforms, etc.However, looking at the current common profit models, there are nothing more than traffic realization, value-added services, membership fees and commodity sales. The first two are almost the profit points of the current mainstream APP, not to mention.

Membership fee is more interesting, as if it was specially bred for social platforms. The premise is that you control the quality of platform users and the quality of content (poor). Only in this way can users join willingly and pay for it one after another, but this risk is also the biggest, and it is very likely that users will abandon it from now on, so consider it carefully.

E-commerce platforms are the most popular for commodity sales, but I think that through community or analyzing the attributes and preferences of independent users, we can make vertical commodity recommendations and earn CPS fees. If the algorithm is proper, maybe this can become the main income of the platform. However, if you use it with caution, it will annoy the user, and it is also possible to uninstall it in minutes.

After the profit is completed, it is actually a complete social platform process. You can return to the relationship chain to optimize and explore again, or you can continue to focus on the community, constantly reciprocating, constantly changing, and constantly making profits. Of course, the wishes are always beautiful, and the reality is always cruel.

• Respect for human nature: high efficiency, excitement, interaction, concealment, etc.
• Good products: product design+business model+promotion, etc.
• Good team: strategy, operation, execution, etc.

These three points have been brought into full play, and I personally feel that there is no one after WeChat.

It’s light enough (efficient), it’s interesting to shake the drift bottle (exciting), the brush in the circle of friends is ok (interactive), the news can be ignored (hidden), and the second and third are not mentioned. It’s obvious to all that there is a boss in control.

The mobile Internet has brought social networks into a new stage. About gun artifacts, photo artifacts, interest groups, and various content sharing; Social applications are currently classified into different categories.According to the strength of the relationship, it can be divided into acquaintance socialization and stranger socialization, and it can be divided into various vertical social fields according to the field, and it can also be divided into pictures and videos according to the information bearing mode.And it also has a great relationship with social motivation, which is diverse and changing. Identity, background and different situations play different roles, and the motivation of social interaction is different. What we can grasp is the essential needs of people.

Facebook is a social graph based on "I know U", but in the later period, due to the small user scale (think about how many people you can know in reality), Facebook studied various models to bring together users with the same interests or excitement, so that such a large user scale was produced. In fact, this is also related to Facebook’s own observation of user retention, preventing users from losing too quickly, and the 521 principle are not discussed.And Facebook is simply the most awesome existence of Internet social interaction. At present, almost all social interactions are based on strangers turning to acquaintances, while only Facebook is based on acquaintances turning to strangers.Of course, there are also some in China, such as a game (ren) investment (ren) network.

Wechat, acquaintances have to mention WeChat, and WeChat is actually based on the early users led by qq. Tracing back to the source, qq was originally based on strangers, but it may be a bit far-fetched, so it should be classified as acquaintances, and it should not be humiliating.

At the beginning, WeChat focused on "free SMS", followed by the voice message function, which immediately improved the communication efficiency and enriched the communication scene. Then "people nearby" and "shake" appeared, which broke this closed field and began to communicate with strangers. Later, a circle of friends appeared, and people’s information began to settle down. Later, WeChat official account appeared, and WeChat official account was divided into subscription number and service number. At this time, WeChat began to attract enterprises, communities and larger media. Since then, WeChat has achieved explosive growth, and then laid out the red envelope function, with the intention of paying on WeChat, paving the way for commercialization, content subscription and offline.Every time I think of the whole process, I can’t help but feel goose bumps. With such a clear line, who dares to say that the success of WeChat is accidental?

Light interest+light socialization

Classify the content (pictures, videos) published by users with tags, and then push/guide the personalized content to users with interest tags as the index. Some applications will be completed in the form of user-defined labels, while others will be matched by background algorithms.

Provide users with all kinds of labels. This work may be completed when the user uses the application for the first time, or it may run through the whole software operation process.

Light interest+heavy socialization

Combining with LBS, we continue the fine traditions of Post Bar, Douban Group and QQ Group, and create multiple interest groups under independent application. Online dialogue plays a supporting role in organizing offline interest activities.

Pay attention to interest+socialize

Focus on a single interest keyword, and build a high-concentration interest social platform for users with specific needs around this theme.

I won’t give examples of products here. There are eggs at the end of the article and they are displayed there. If you want to see them, you can just look at them directly.

As for the relationship between users, due to the penetration of the Internet, in addition to establishing a relationship accident among users in various ways, we must start to develop a new relationship, which can be called "sub-relationship". Sub-relationships here refer to those who, for ordinary users, do not need to identify others, but only aim at obtaining a certain content or generating an interactive behavior. That is, I don’t need to know who you are, what your identity is and where you are; Just get the results I want.

Information production needs to be further emotional, intelligent and personalized. People’s emotional demands need to be captured and satisfied through more emotional design. And people’s rational demands need more intelligent design and experience to realize.

For the interaction between users, we need to borrow more new media. New intelligent hardware devices are fully utilized to realize remote multi-dimensional interaction of users or to simulate physical interaction. At the same time, the use of some biotechnology may have different effects.

A very classic and disastrous example, friends who are engaged in social direction should have heard it more or less.

As mentioned above, after the explosion, the problem that may be faced is the influx of a large number of users. Some people say that this is a good thing, but I don’t think so.

The gun artifact "Mo Mo", now that everyone mentions it, still thinks it is a gun artifact. In fact, "Mo Mo" had a very stable pyramid structure at first.

• Taki: At the bottom of the pyramid are the so-called diaosi users, diaosi men and diaosi women;
• Middle level: there are high-quality users in the middle, especially women (one high-quality female user can bring seven male users);
• Spire: The top ones are some big V’s and Gao Fushuai’s.

The pyramid has been put up. At this time, the pyramid structure is quite stable, and its internal ecology is balanced. However, all the bottom diaosi users will continue to chat up and pursue the high-quality users in the middle, satisfying their vanity. High-quality users in the middle can screen out the top-level Gao Fushuai, which is equivalent to the role of blue chip stocks. Users at the top will find that there are really many girls with high value and good figure around. Then overnight, the reputation of the cannon artifact spread, which can make the nearby hundreds of meters become 5 meters below zero.

As a result, many diaosi users poured into this application. With hungry eyes, constantly say "about" to the middle quality users? About … ". After such a long time, this behavior changed from "pursuit" to "harassment", and the cost of screening for high-quality users became higher. For them, the value of this product was not so high, so they began to flee. At the same time, there are women who have slipped or special occupations, such as wine trays, rice trays and princesses in boxes. The value of socializing has changed. Gao Fushuai, at the top, realized that it was inefficient to meet high-quality women, and Gao Fushuai users began to lose, so the pyramid began to lose balance and collapse.

When the rules of social products can’t restrain its massive users, it will make its ecology out of balance.

Then the question is coming. If I were the product manager of Momo at that time, how would I solve it?

Momo is really having a hard time now, and the process of whitewashing is very painful and long, and it has also invested a lot of money, and the effect is still good.

Among the two unequal classes, the daily limit is limited. If the limit is exceeded, you can directly guide the payment. Please note that it is in the unequal classes, such as diaosi, which is of high quality. And diaosi chatting up diaosi is still unlimited.

This not only controls the trend of one-sided user interval, but also carries out appropriate liquidation test, and the order of the bottom users is also very large, so the risk is controlled within the controllable range to solve this problem.

Of course, the problems and risks are still there, and the test can be gradually confirmed and explored (it seems that I also voted for Momo’s resume at that time, but I didn’t have a phone call).

This should be a hot topic recently, but I think there is something wrong with the logic of this sentence.It’s not why Alipay wants to socialize, it should be "why Alipay has to socialize".

It seems similar, but it is not. The former is active and the latter is passive.

It is not difficult to see that Alipay has become the top APP in the current installed capacity of mobile phones.It is not how sticky it is, but that Alipay is just needed. Under the cover of such a huge volume of Taobao, Alipay is the only payment method, and its volume is already obvious.

Such a simple question can be seen by people like me. How can Ma Yun’s father not see it? Once users just use you as a tool, even if you just need it, there will be risks. Although this risk is not even a little bit at present, it is all about the Internet, and it is changing rapidly, especially the e-commerce. Today, Taobao is the only one. Who can prove that Taobao will not disappear after ten years, so it will disappear with Taobao (after a hundred years? ) and the decline of traffic (perhaps in the near future) lead to the direct problem of Alipay’s decline, and in order to prevent the worst result from happening, we have to move the big move to Alipay in an attempt to maintain users.

Then why not put Alipay’s social function into the current Taobao?

I think this question has to start from the scene. First of all, Taobao already has social activities, right, such as Wangxin and Ali Wangwang, but the scene is a communication tool for buyers and sellers. Although it is also social, the added value is not great. Taobao also launched the function of asking everyone last year, which is also a social interaction in the form of question and answer. This is not an instant social interaction, which is beyond the scope of this article. Looking at it in detail, Taobao has launched Taobao live broadcast, and live broadcast is also a social means. Taobao is also in the experimental stage, and it is unlikely to become Taobao’s social main force in the short term, and its position on the home page is relatively backward. Community, which was vigorously promoted last year, is still a shopping scene because it is all about goods, not people, and it is not an instant social interaction. The mode of community social interaction is also different from the traditional understanding. To sum up, there are only four reasonable social ways at the moment, and only Wangxin is the instant social and shopping scene that users understand.. The fatal problem is that this social scene is actually under the wings of business, and it is almost impossible for users who get from this scene to transfer to real life or to traditional friends. So it is not difficult to understand why Taobao has to socialize.

So why do you have to put it in Alipay? As I said before, theoretically, the installed capacity of Taobao and Alipay should be approximately 1:1, and the installed capacity is very large, so both sides are the same starting point.Wangxin in Taobao cuts strangers socializing, and the scene is shopping. The social interaction in Alipay cuts acquaintances socializing, and the scene is similar to WeChat.

That is to say, it is a passive prepayment. Assuming that in the foreseeable future, Taobao disappears or Ali transforms to do something else, Alipay can still exist in the user’s mobile phone, and it is also a good choice as a daily communication tool.

In fact, it’s okay. From the user’s point of view, it doesn’t matter which platform is available, easy to use and useful. However, the advantage of WeChat is huge, and Alipay has to come up with some new products.

At the beginning of the year, the gathering in Five Blessingg was really an anti-God activity, and I was deeply impressed.

E-commerce socialization and community, can it really be useful?

The answer is obvious and certainly useful, otherwise what else would he do?

At present, there are two markets that do best, but the scenes and means of these two companies are different. The first is Taobao, a community model, and the second is JD.COM, a shopping circle. There is nothing to say about the former. The traditional community model, which clusters users with goods, increases the stickiness and activity of APP users, and leads to purchase behavior by giving hands to points, is a more conservative and traditional practice, which is beyond reproach.

JD.COM, this is interesting, and there are many articles on the Internet, so I will briefly introduce them. The shopping circle is an entrance that JD.COM left on WeChat. After shopping, users can directly share the goods in the shopping circle from JD.COM Micro Store, and the shared goods can be seen not only by friends but also by other users.The point is that this other user, WeChat or JD.COM, has not given any details about how this other user was screened out.

Personally, I guess,According to users who have the same purchase behavior, JD.COM conjectures everyone’s preferences and essence through WeChat combined with general life scenes, and matches the connection through algorithms, which is the selected module.What’s interesting or scary about it?JD.COM connects shopping social scenes with life social scenes. He knows your life preferences or related labels and can recommend them to you according to your life thoughts. In this case, it is far more terrible than Taobao’s independent community in terms of human nature and success rate.I don’t know how far WeChat talks about data sharing. If the authority is very high, I have to say that JD.COM is a scheming boy.

If this is done well, it is not impossible for JD.COM to join hands with WeChat to surpass Taobao. Why do I make such wild remarks? No, I only speculate from the current market and human nature, or it may be nonsense.

Last year, Facebook acquired Altas, a veteran DMP.In addition to online data, there are also some offline data, including the transaction data of some users’ credit cards, which helps Facebook to build a high credibility of the number of users and provides online and offline complementarity.

About 97% of Facebook’s revenue is contributed by advertising. The horror is that the company’s growth rate is as high as 40%+(Q1 in 15 years), which is four times that of Google. If this continues, Google will be overtaken by Facebook’s advertisements, and the fundamental reasons for all this are different from the fundamental principles of advertising.

Google is passive, Facebook is active.

What is passive? When you search, it has nothing to do with yourself, but it has something to do with your search behavior, that is, there may be conflicts between the two. For example, if I search for toys, it is very likely that I just want to look at them and don’t want to buy them. If it is in CPS mode, there will be no income and low efficiency if there is no purchase behavior.Active display has a great relationship with you. Daily browsing and people’s preferences are recorded, and according to the advertisements displayed by these things, you can not be creepy.

So Facebook is already a good example, but he only advertised, and WeChat is similar to Facebook, but he hardly advertised, and turned to another profit model, joining hands with e-commerce, sharing data, recommending advertisements based on people, and attracting money.In fact, there is another problem, that is, the habit of users buying on WeChat has not been developed in a large number (compared with e-commerce platforms such as Taobao), so this is why it can’t be done.

JD.COM’s main APP has no action for the time being, only a simple discovery function, which is far from the related scenes described and the current products. What’s more interesting is that the shopping habits of users in JD.COM APP scenes have actually been developed, so it is not difficult to think about it.If JD.COM APP is a community, using the user data shared by WeChat, combined with JD.COM’s own purchase behavior, it will be more interesting to push and match accurately and directly hit your heart.(Taobao’s community is also completely based on your search behavior, and to some extent it is not equal to this ideal model).

The pit is coming, and the pit is coming. Simply talk about the pit you saw or encountered.

Represents the scene, marriage and social intercourse. Marriage and love are represented by companies such as Lily, jiayuan, Zhen ‘ai and Youyuan. Why can’t we say that the more we see, the better? First of all, if you are a man and want to chase a girl, do you want the whole world to see this girl? Certainly not. If you do, you may have two choices, one is to chase and the other is not to chase. From a mathematical point of view, the probability of both is the same. If 100,000 people see the girl you like, theoretically you will have 50,000 more competitors. I will go and think about it.

Secondly, from the data point of view, the users of this social platform for marriage and love are older, so I have to think of one thing, that is, I can’t let acquaintances see me on this platform. If others see it, it will be a shame. In fact, the two kinds of hearts are contradictory. He wants more people to hook up with him, which is bound to be more display, and he doesn’t want more display. This is one. Second, the average user wants to see the dynamics of the person he likes secretly (students in Weibo who have a secret crush can go to the side wall), and that person certainly doesn’t want to expose himself too much, so there are so many things, how to strike a balance is what you should do.

What is less refers to the function of the core highlights. Remember what it said about the explosion point,Functions must be few but refined, refined and beautiful.There is also a trade-off balance problem.

For example, looking at the face and chatting with the brand, this is a very light explosion point, which is supposed to be good, right? It backfired. Why? I used to order about a week in a row, about a hundred a day. According to the final statistics, there were about 20 pairs, about five or six replies, and one conversation with more than ten sentences. Did you turn to WeChat?You are a social platform, I am a hunter, and the prey is not allowed to be touched. What do I need you for?So it’s also a question of balance. It’s up to you how to choose.

Scope refers to the social scope. Recently, I saw a global platform for making friends (except China), which was made by Chinese people, and one problem that Chinese people don’t care about is a fatal problem abroad, that is, religious belief.

If you are a global platform, then these two problems are often the most easily overlooked. Remember, you should never joke about them, which is fatal.

What do you mean, profit points are all dead. Otherwise, profit, yes, no one is stopping it,But the profit model that individuals admire is the profit model to enhance the experience.For example, you can only use a static avatar, and you can use gif after paying (don’t be serious about the example I gave), which is called the profit point of improving the experience.

And some platforms put the profit point to the point of death. 51job, a recruitment platform, is also a social direction to some extent, right? And his family has nothing to die for,That’s my resume. It depends on who reads my resume and wants to open a vip. Ten thousand alpacas fly by in my heart.Did someone say anything wrong with this? Well, I have to ask you out for this. Die,Just as he stuck the basic functions that the website should provide to the point of paying, I submitted my resume to see who read my resume. Isn’t this the basic function that should be provided? Once you have blocked all the basic functions, it is not far away for users to run away.Imagine, if Baidu’s search, every time you search for 1 cent, open a free search for 10 yuan a month, you will die.

If Baidu adds a profit model, such as paying 10 yuan a month, the commercial promotion will not be displayed. I believe that there must be a group of paying users, which will not harm the interests of non-paying users and will not affect the basic functions. Users may be happy to give you money. Why not?(unemployed ing Baidu gives an offer)?

What’s more, I have knocked so many times before I know it, so it’s not easy to list them. I recommend an article, and interested friends can look at "18 Common Ways to Die in Social Apps".

All right, all right, it’s over. I really appreciate the friends who have been listening to my nonsense for so long. Some opinions in this article may be wrong due to personal ability limitations and insufficient knowledge. Please also point out a lot and thank you very much. Thank you in advance.

Segmentation of current social apps:

• Minimalist/Instant Socialization: WeChat, Facebook, snapchat, Blink, Hehemo, FRANKLYCHAT, YO, flares, emoji.
• Anonymous society: shame white, friend secret, hug, yikyak, secret, whisper, crow, honey, whisper, ROOMS.
• Campus social activities: super curriculum, black and white campus, 11: 11, Notebowl.
• Pan-stranger socialization: Mo Mo, micro poly, Friction, Meeting, Mo Mo Da, skout, Badoo, Mico.
• Tinder class: Tinder, explore, right, Aloha, about you.
• Video socialization: Xiuse, yy audio-visual, micro-shooting, girls’ school, 9158, Netease CC (game+beauty live broadcast)
• Telephone/Voice Socialization: Neighboring, Talking and Chatting.
• Social interaction in the same city: beautiful date, love bar, secret chat in the same city, appointment today, simplicity, SAYHI, single online, cool chat.
• Couples socializing: little love, little love, QQ couples, love notes.
• Games/Entertainment Socialization: Bump, Stranger, LINE PLAY, Opposite, Youjia, Dada (Answer), love dare, Beibei.
• Semi-serious social interaction: heartbeat (interest matching), friendship (second degree) and friendship seeking.
• Marriage and social interaction: jiayuan, Cherish, Lily, Flower Field, Fate, Heartwarming Marriage.
• Social activities nearby: Sobrr, Whew, biu, FireChat, meetup, MISS, Crewe.
• Workplace/Business/Identity Socialization: LinkedIN, Pulse, Meeting, Friends, conspire, Business Card Almighty King (Join Socialization), Youshi.com, Haiding.
• Vertical social interaction: Wheels, Chexingren, ZANK, BLUED, GAYPARK, Lala Park, theL, Semi-dimensional, Dimensional, juju, gogobot (Travel Social), Friends Circle, Snowball Net, fanatix (Tournament), Dr.wine
• Barrage socialization: TUTU, trough factory, Acfun, Bilibili
• Picture/sound/text socialization: Snap, NICE, circle of close friends, tease, send a letter, half, mine, TOP, Personality Network, P1, tumblr, path, Pinterest, INSTAGRAM, frontback, tiiny.
• Group chat and socializing: pie, micron, group, and friends.
• Pet socialization: pets talk, walk, smell their nests and love night pu.
• Sports socialization: splash, cool, keep, mint
• Random Chat: meowchat, JiJi, Follow Meow.
• Literary socialization: Moment, Matchbox, Douban (various), Same
• Socialization of officers: invite you to dinner, make an appointment, and invite you to a movie.
• Q&A/Knowledge: Zhihu, Guoke, Quora, Brainly.
• Neighborhood socialization: NEXTDOOR, Dingdong Community
• Paid social interaction: pampering and quick appointment
• Female social interaction: Wei Mi, hot mom circle, big aunt, Yuanzi.
• Star-making/star socialization: holding silk, honey music and nebula
• Short video community: beauty shooting, micro-vision, VINE, 8PM, second shooting.
• Socialization of big companies: going back and forth, easy to trust, and bala (new Taobao makes buy buy buy same)
• Beauty Community Socialization: Goddess Project, I am not a goddess.

This article is the second article I output. In the next issue, I am going to write something about data (if I still have time). Click here to view my first article, Summary | Vertical Integration of Complete Product Lifeline Knowledge. Thanks again.

PS. The birth of this article is actually because of layoffs, and I have to come out to find a job again. Recently, I interviewed a good company, and the direction was social direction. Because I had done social pan-direction for more than two years before, I was lucky enough to get an interview opportunity. However, the interview was a mess because I was hospitalized with a fever a few days ago and was not fully prepared, and I didn’t engage in social orientation in recent months. I admit that I am not willing to go home and decided to sort out all the social things I had pondered before, which led to the birth of this article.

Wu Xing lady (micro signal mysterious 326531548), everyone is a product manager columnist. 3 years working experience as a product manager, with in-depth research on requirements, users and data. Welcome to exchange ideas and refuse to add friends meaningless.

This article was originally published exclusively by everyone as a product manager. Reprinting is prohibited without permission. Thanks for your cooperation.

Yichexun During the 2024 Chongqing Motor Show, four new cars of Lifan brand were officially launched, includingRetro cruise V400, entry-level imitation KPR250 and two 125cc pedals.

Lifan KPR250 is priced at 12,999 yuan.

The new car is a brand-new entry-level imitation race under the brand, with a relatively traditional appearance. Judging from the current imitation race market, the overall design of this car doesn’t seem to have much bright spots. At this time, Lifan should still be under great pressure to enter the entry-level imitation race market with this attitude.

According to the configuration information given at the scene, we know that the tire size of the new car is 100/70-17 in the front and 130/70-17 in the rear. The brakes are made of double-piston calipers with a single disc in the front 300mm and single-piston calipers with a single disc in the rear 220mm. ABS and TC traction control are also standard for the new car.

In terms of power, the new car is equipped with a 250cc single cylinder engine. The maximum power of the engine is 21kW/9500rpm, the maximum torque is 23.5Nm/7500rpm, and the maximum speed is 129 km/h.

Lifan V400 is priced at 21,999-22,999 yuan.

The new car continues the classic American cruise design of Lifan V16.Round lamp modeling combined with the sense of power of American cruise is also a very popular style nowadays.

Equipped with dual-channel ABS+ front 320mm and rear 260mm disc brakes, it has sensitive response and worry-free braking, and can easily cope with both emergency braking and daily riding. Equipped with TCS traction control system, it can effectively prevent skidding and improve driving stability, even on wet roads. Double throttle cable design enhances the accuracy of throttle control, prevents speeding and makes driving safer and more reliable; Radial aluminum alloy wheels keep the stability when driving at high speed and turning, adapt to all kinds of bad road conditions, and make riding more assured.

The newly upgraded engine is the highlight of this V400. The maximum power of the engine is 29 kW/8,500 rpm, the maximum torque is 37 Nm/6,000 rpm, and the maximum speed can reach 155 km/h.

Lifan GRH125 Greyhound sells for 5999 yuan.

Lifan Greyhound focuses on urban commuting, and the pricing is the level of an electric bicycle. There is still a price/performance ratio. New carEquipped with full LED lamps, the car uses a large-screen negative display instrument, the large-screen design makes the information clear at a glance, and the high-definition display makes the content clearer and easier to understand.

Large-capacity storage box, simple in design without losing functionality, easy to store small items that pass daily, more convenient and quick to take and put, and hook design is more convenient for hanging personal belongings. In order to meet your charging needs, the model is also equipped with a convenient USB charging interface to provide charging service for mobile devices anytime and anywhere, making your travel more worry-free.

In terms of power, it is equipped with a 125cc single-cylinder air-cooled engine with a maximum power of 6.8kW/7500rpm and a maximum torque of 9.5Nm/6000rpm.

Lifan RAD125 doll cat sells for 6599 yuan.

The new car has become the first choice for users with its cute appearance, mature power, rich configuration and comfortable riding experience. The whole system is equipped with LED lamps and large-screen digital instruments, which is clear and concise.

Spacious storage space design, easy to accommodate half helmet, pleasant riding, easy to carry things. Built-in USB charging interface can fully charge your device at any time, and bid farewell to anxiety.

In terms of power, it is equipped with a 125cc single-cylinder air-cooled engine. The maximum power of the engine is 6.8kW/7500rpm, and the maximum torque is 9.5Nm/6000rpm. The official fuel consumption per 100 kilometers is only 2.1L

Screenshot from official website of China Securities Regulatory Commission.

China Net News April 17 (Reporter Hu Yongping) The noisy acquisition of Wanjia Culture by Zhao Wei and his wife finally came to fruition after a lapse of nearly half a year. On April 16th, the CSRC issued the Decision on Administrative Punishment and the Decision on Market Prohibition in official website, ordering Wanjia Culture and Longwei Media to make corrections, giving them a warning and imposing a fine of 600,000 yuan respectively. Kong Deyong, Huang Youlong, Zhao Wei and Zhao Zheng were given warnings and fined 300,000 yuan respectively. Huang Youlong, Zhao Wei and Kong Deyong were banned from the securities market for five years respectively.

This time, the CSRC issued the official Decision on Administrative Punishment. It has been five months since November 2017, when Wanjia Culture (renamed Xiangyuan Culture) received the Notice of Administrative Punishment and Market Prohibition from the CSRC. During this period, Zhao Wei and Huang Youlong filed a defense with the CSRC.

The punishment decision of the CSRC published the arguments of Huang Youlong and Zhao Wei in detail and refuted them one by one.

According to the facts, nature, circumstances and social harm of the parties’ illegal acts, and according to the provisions of the first paragraph of Article 193 of the Securities Law, the CSRC decided to order Wanjia Culture and Longwei Media to make corrections, give them a warning and impose a fine of 600,000 yuan respectively; Kong Deyong, Huang Youlong, Zhao Wei and Zhao Zheng were given warnings and fined 300,000 yuan respectively.

The decision also states that the above-mentioned parties shall remit the fine to China Securities Regulatory Commission within 15 days from the date of receiving this penalty decision. If a party refuses to accept this punishment decision, he may apply to China Securities Regulatory Commission for administrative reconsideration within 60 days from the date of receiving this punishment decision, or bring an administrative lawsuit directly to the people’s court with jurisdiction within 6 months from the date of receiving this punishment decision. During the period of reconsideration and litigation, the above decision shall not be suspended.

The five-year ban means that during these five years, Mr. and Mrs. Zhao Wei and Mr. Huang Youlong may not continue to engage in securities business in the original institution or serve as directors, supervisors or senior managers of the original listed company, nor may they engage in securities business in any other institution or serve as directors, supervisors or senior managers of other listed companies.

Securities and Futures Commission points out "five sins" of Longwei Media:

1. Longwei Media’s acquisition of listed companies by shell companies and its hasty announcement have seriously misled the market and investors under the circumstances that the funds in its own territory are insufficient and the financing of relevant financial institutions has yet to be approved, and there is great uncertainty.

The acquisition requires a total of 3,059.9 million yuan. In the acquisition plan, Longwei Media has its own funds of 60 million yuan, and the remaining funds are borrowed, with a leverage ratio of 51 times. Only after the signing of the Share Transfer Agreement did Longwei Media negotiate financing with the relevant banks, and the financing funds of this bank need to be approved by the head office, and there is still uncertainty whether it can be finally approved.

Longwei Media was established one month before the acquisition. During this period, the funds were not fully prepared. Under the circumstances that the funds payable in China were limited and the funds to be incorporated by financial institutions were not fully prepared, it adopted a highly leveraged acquisition method and signed an equity transfer agreement. In the case that the performance ability and performance results are not exact, and the authenticity and accuracy of the acquisition behavior cannot be guaranteed, the acquisition information is rashly announced. Due to the superposition of celebrity effect and other factors, its behavior seriously misled the market and investors, aroused great concern from the market and the media, and caused the stock price of Wanjia Culture to fluctuate greatly, seriously disrupting the normal market order.

2. There are false records and major omissions in the information disclosure of Longwei Media about the financing plan and arrangement.

Longwei Media said in its reply to the inquiry letter on January 12, 2017 that it pledged financing of 1,499.9 million yuan to financial institutions, and the disclosed financing amount was inconsistent with the actual situation that CITIC Bank planned to provide financing of 3 billion yuan to Longwei Media.

The payment method disclosed by Longwei Media in its reply to the inquiry letter on January 12, 2017 is a definite step and a definite amount, but it is not completely disclosed that the payment method will be adjusted with the approval of financial institutions.

Longwei Media did not specify the huge uncertainty of financing of financial institutions in the announcement, and there were major omissions.

3. Longwei Media did not disclose the failure to reach financing cooperation with financial institutions in time.

On January 12, 2017, Longwei Media said in its reply to the inquiry letter of Shanghai Stock Exchange through Wanjia Culture that the approval process for stock pledge financing of financial institutions is expected to be completed before January 31, 2017. The evidence shows that on January 23, 2017, Wanjia Group and Longwei Media knew that their financing plan to CITIC Bank Hangzhou Branch had not been approved by CITIC Bank Head Office. As of January 31, 2017, Longwei Media has not reached a financing cooperation with any financial institution.

4. Longwei Media has made major omissions in the disclosure of the reasons for failing to complete the financing plan on schedule.

Longwei Media attributed the failure to complete the financing plan on schedule to the failure of financing approval of financial institutions in the announcement disclosed by Wanjia Culture on February 16, 2017. It did not disclose the fact that Yinbixin did not prepare enough funds when the second equity transfer payment should be paid, and there were major omissions.

5. Longwei Media’s information disclosure about actively promoting the successful completion of this transfer of controlling interest has false records and misleading statements.

On January 12, 2017, Longwei Media said in its reply to the inquiry letter of Shanghai Stock Exchange through Wanjia Culture, "If Longwei Media fails to obtain the stock pledge financing of financial institutions in time and in full, Longwei Media will actively communicate with Wanjia Group to make this transaction complete smoothly, and continue to seek the stock pledge financing of other financial institutions."

The evidence shows that Longwei Media did not actively communicate with Wanjia Group and did not contact other financial institutions to seek financing after the approval of CITIC Bank failed, and there were false records and misleading statements in information disclosure. According to Kong Deyong’s inquiry record, Longwei Media did not actively communicate with Wanjia Group after the financing approval of CITIC Bank failed. On February 7, 2017, Huang Youlong sent Zhao Zheng to directly discuss with Kong Deyong about the termination of the acquisition of the controlling stake. At the same time, Huang Youlong, Zhao Zheng and others also said that after the financing plan of CITIC Bank was not approved, Longwei Media had no contact with other financial institutions.

On August 3, the website of the National Medical Insurance Bureau released the Work Plan for the Adjustment of the National Medical Insurance Drug List in 2020 (Draft for Comment), and publicly solicited opinions from the public. The full text is as follows:

According to the Interim Measures for the Administration of Medication in Basic Medical Insurance, combined with the priorities of the management of the national medical insurance drug list in 2020, we have studied and drafted the Work Plan for the Adjustment of the national medical insurance drug list in 2020 (draft for comments), and now we are open to the public for comments. The public can put forward their opinions and suggestions before Monday, August 10, 2020, and report them to our bureau in written form or by e-mail.

Email: yysmlc@nhsa.gov.cn

Mailing address: No.2 -9, Yuetan North Street, Xicheng District, Beijing, Department of Medical Service Management, National Medical Insurance Bureau, 100830.

National Healthcare Security Administration (NHSA)

August 3, 2020

Work plan for the adjustment of national medical insurance drug list in 2020 (draft for comments)

In order to implement the decision-making arrangements of the CPC Central Committee and the State Council, further improve the level of drug protection for insured persons, and standardize the management of medical insurance drugs, according to the Social Insurance Law of People’s Republic of China (PRC), the Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Reform of Medical Insurance System, the Interim Measures for the Administration of Medication in Basic Medical Insurance and related documents, the work plan for adjusting the national basic medical insurance drug list in 2020 (hereinafter referred to as the drug list) is hereby formulated as follows.

I. Objectives and tasks

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd and 4th Plenary Sessions of the 19th National Congress, adhere to the people’s health as the center, continuously deepen the reform of the medical security system, establish a dynamic adjustment mechanism of the drug list, dynamically adjust the scope of the drug list according to the fund’s ability to pay, provide support for the normalization of epidemic prevention and control in COVID-19, strive to achieve more optimized drug list structure, more scientific and standardized management, more effective payment, more fair and accessible guarantee, and promote the medical insurance drug governance system and.

Second, the scope of adjustment

Considering the functional orientation of basic medical insurance, the clinical demand of drugs and the affordability of funds, the scope of drug list adjustment in 2020 is as follows:

(1) Western medicines and Chinese patent medicines outside the catalogue

Drugs that meet the provisions of Articles 7 and 8 of the Interim Measures for the Administration of Medication in Basic Medical Insurance and meet any of the following circumstances can be included in the scope of drugs to be added to the drug list in 2020.

1. Drugs for the treatment of respiratory diseases related to COVID-19.

2. Drugs included in the National Essential Drugs List (2018 Edition).

3. Drugs that are included in the list of overseas new drugs urgently needed in clinic, encouraged to copy drugs or encouraged to research and develop the list of children’s drugs, and approved for listing by the State Drug Administration before December 31, 2019.

4. The second batch of drugs selected in centralized drug procurement organized by the state.

5. During the period from January 1, 2015 to December 31, 2019, drugs (including new active ingredients and new dosage forms) approved for marketing by the State Drug Administration according to the new drug registration application procedures.

6. During the period from January 1, 2015 to December 31, 2019, according to the results of clinical trials, supplementary applications were made to and approved by the State Drug Administration, and drugs with major changes in indications and functional indications.

7. Before December 31, 2019, drugs that entered the latest version of the medical insurance drug list at or above the provincial level. Among them, the main active ingredients are listed in the "first batch of national key monitoring drugs for rational use" except.

Western medicine and Chinese patent medicine that meet the requirements of the drug list shall be declared by the enterprise according to the procedures, and will be included in the proposed new scope after being approved.

(two) western medicine and Chinese patent medicine in the catalogue.

Drugs in the drug list that meet the requirements of Articles 9 and 10 of the Interim Measures for the Administration of Medication in Basic Medical Insurance and meet any of the following circumstances can be included in the adjustment scope of the drug list in 2020.

1. Bring up the scope of listed drugs.

(1) Drugs whose drug approval documents have been revoked, revoked or cancelled by the State Drug Administration.

(2) Drugs whose risks outweigh the benefits after comprehensive consideration of clinical value, adverse reactions, drug economy and other factors.

2. Adjust the scope of payment of standard drugs.

(1) negotiated drugs that are within the validity period of the agreement and need to re-determine the payment standard according to the agreement.

(2) According to the enterprise application or expert evaluation, it is necessary to adjust the negotiated drugs with limited payment scope.

(3) Compared with other drugs in the same treatment field, the price/cost is obviously higher, and drugs that occupy more funds in recent years.

(3) Others

1. In accordance with the provisions, the qualified Chinese herbal pieces will be included in the adjustment scope.

2. Improve the drug catalogue, standardize the drug name and dosage form, and appropriately adjust the categories of drugs, catalogue classification structure, remarks and other contents.

Third, the working procedure

The adjustment of drug list in 2020 can be divided into five stages: preparation, enterprise declaration, expert review, negotiation and bidding, and publication of results:

(1) Preparatory stage (July-August 2020)

1 led by the State Medical Insurance Bureau, in conjunction with the Ministry of Industry and Information Technology, the Ministry of Finance, the State Health and Wellness Commission, National Medical Products Administration, the State Administration of Traditional Chinese Medicine to study and formulate a work plan, and determine the principles and procedures for catalogue adjustment. After soliciting opinions from the society, the plan will be announced.

2. Set up a working organization, establish a working mechanism, set up an expert database, formulate working rules, keep clean and honest, and avoid interests.

(2) Enterprise application stage (August-September 2020)

Publish the enterprise declaration guide. According to the scope of drug list adjustment in 2020, enterprises that meet the requirements are required to submit the necessary information to the National Medical Insurance Center. Review the data in form, and publicize the drugs that have passed the formal review.

(3) Expert review stage (September-October 2020)

Combined with the enterprise declaration, the establishment of drug evaluation database. Demonstrate and determine the technical points of evaluation. Organize evaluation experts to conduct evaluation, and form a list of suggestions on four aspects of drugs: newly added drugs transferred in, directly transferred out, transferred out, and adjusted limited payment scope.

(4) negotiation and bidding stage (October-November 2020)

1. Solicit the intention of relevant enterprises on the drugs to be included in the negotiation and bidding. According to the intention of the enterprise, organize it to submit negotiation (bidding) materials as required.

2. Organize measurement experts to carry out evaluation through fund measurement, pharmacoeconomics and other methods, and put forward evaluation opinions.

3. Negotiators negotiate or bid with enterprises according to the evaluation opinions, determine the unified national medical insurance payment standard, and clarify the management policies simultaneously.

(5) The stage of publishing the results (November-December 2020)

Announce the adjustment results of the drug list, release the new version of the drug list, and simultaneously clarify the management and implementation requirements.

Iv. composition and responsibilities of experts

(1) Evaluation experts

Evaluation experts are divided into comprehensive group and clinical group. The evaluation experts in the comprehensive group are composed of experts in pharmacy, pharmacoeconomics and medical insurance management who are honest, professional, familiar with and enthusiastic about medical security and voluntarily participate in the catalogue evaluation. They are mainly responsible for demonstrating and determining the technical points of drug evaluation and providing evaluation opinions for all drugs included in the evaluation scope. Clinical group review experts are recommended by relevant academic groups and industry associations, and are mainly responsible for giving opinions and suggestions on drugs in their professional fields.

(2) Measurement experts

It is composed of experts in medical insurance management and pharmacoeconomics recommended by local medical insurance departments and relevant academic groups. It is divided into fund calculation group and pharmacoeconomics group, and puts forward evaluation opinions on negotiated drugs and bidding drugs from two aspects: the impact of medical insurance fund and pharmacoeconomics evaluation.

(3) Negotiation (bidding) experts

It is composed of representatives of the medical insurance department and relevant experts, and is responsible for on-site negotiation and bidding with drug companies.

V. Supervision mechanism

(a) take the initiative to accept the supervision of all parties

Take the initiative to accept the supervision of the public, news media and pharmaceutical enterprises. Publicly release the work plan and publicize the list of drugs that meet the requirements for declaration. Set up a telephone number and email address to receive complaints and reports from all walks of life.

(B) improve the internal control mechanism

Clarify the responsibilities of jobs and personnel, improve the disciplines and norms such as information confidentiality, interest avoidance and accountability, and ensure that the catalogue adjustment work is fair, safe and orderly.

(3) Strengthen expert supervision

Establish a system of expert responsibility, interest avoidance, accountability, etc., and leave traces throughout all the evaluation and measurement work to ensure that experts put forward their opinions independently and impartially.

　
　　Since the American government announced its National Nanotechnology Plan (NNI) to the whole world in March 2000, nanotechnology, a little-known technical vocabulary in the 20th century, has become a high-frequency word when the media reported on scientific and technological plans and progress. Even some lawless elements use it to deceive some people who like "technology fashion".
　　
　　Nanotechnology refers to:
　　Nanotechnology will trigger a new industrial revolution in the 21st century. Undoubtedly, the birth and development of nanotechnology has opened up a new level of human understanding of the world, and extended human ability to transform nature directly to atoms and molecules, marking a new era of human science and technology. Scientists pointed out that nanotechnology will have a far-reaching impact on the development of productive forces, and it is possible to fundamentally solve a series of problems currently faced by mankind, such as extremely important problems such as environment, food and energy. Nanotechnology will be one of the leading technologies in the 21st century. The science and technology adviser of the President of the United States also spoke highly of the importance of nanotechnology to the future development of knowledge economy. He believes that the benefits brought by the development of nanotechnology to social development, economic revitalization and the improvement of people’s quality of life will be incomparable to general technology, and the wealth created by nanotechnology in the 21 ST century is also incalculable. The influence and penetration of nanotechnology in various fields may exceed that of computers. (Olympic Science and Technology Website)
　

These days, friends, friends and WeChat groups can always see everyone’s concern about nucleic acid detection and discuss the COVID-19 epidemic. Since then, nucleic acid detection has become a high-frequency word. But do you really know about nucleic acid testing? What is the nucleic acid strategy under the most severe and complicated situation faced by Chongqing since the COVID-19 epidemic?

In this issue of "Knocking on the Blackboard", Xiaobian will focus on these issues.

The role of nucleic acid detection—It is recognized by the medical communityThe "Gold Standard" for Diagnosing Covid-19

Why do you want to do nucleic acid testing? On November 27th, at the 150th press conference on the prevention and control of COVID-19 epidemic in Chongqing held by Chongqing Municipal Government Information Office, Li Pan, deputy director of Chongqing Municipal Health and Wellness Committee, once again stressed clearly:

Nucleic acid detection is the "gold standard" recognized by the medical community in diagnosing Covid-19. It is an important measure to quickly find infected people, lock the source of infection in time, and quickly cut off the route of transmission. It is a key measure to realize early detection, early reporting, early isolation and early treatment.

(Related links: press conference, responding to concerns-will you be infected in the process of making nucleic acid? What is the difference between regional nucleic acid and expanded nucleic acid?)

At the 147th press conference on November 22nd, Luo Fei, an expert from Chongqing CDC, made an analogy.

If antigen testing is an auxiliary team and nucleic acid testing is the main player; antigen testing is an attack by innuendo, then nucleic acid testing is the final word.

(Related links: press conference, responding to concerns-which is more useful, antigen or nucleic acid? Is the nucleic acid test result true?)

From a professional point of view, the positive result of nucleic acid detection can be regarded as the same as the result of virus culture and then detection. Covid-19 nucleic acid detection is to select two or three characteristic sequences on the virus genome, copy and amplify them, and then detect and compare them, which is what we often call double-target or triple-target detection.

Because the conservative gene sequence of virus is usually selected as the target gene in nucleic acid detection, even if the virus mutates, it has little effect on the detection ability. Nucleic acid detection requires high detection reagents, detection facilities and equipment, and requires professionals to complete more complicated processes such as collection and detection.

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• Xiaobian analogy-
• Nucleic acid testing is like "raising a baby chicken". When the chick is very young, most people can’t see the male and female, but when the chick is raised, you will know it when you look at the comb.
• Why does it take several hours for nucleic acid testing to produce results? In fact, it is to cultivate viruses, or to raise chickens. Covid-19 nucleic acid detection is equivalent to using cockscomb as a feature to identify male and female, which is the so-called "target gene". At the same time, it is not easy to misjudge if it is characterized by cockscomb, but it is easy to misjudge if it is characterized by chicken feet and tail, so cockscomb is the so-called "conservative gene".

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At the 151st press conference on November 27th, Liao Pu, director of the Laboratory Department of Chongqing People’s Hospital and deputy director of Chongqing Clinical Laboratory Center, also explained the nucleic acid detection.

(Related links: Why is nucleic acid detection the "gold standard"? What about "false yin" and "false yang")

At present, Covid-19 nucleic acid detection usually uses fluorescence PCR amplification technology, and its principle is that viral nucleic acid is increased exponentially through one cycle, so as to realize Covid-19 nucleic acid detection. This is a very classic and reliable nucleic acid detection method, and it is a technology that won the Nobel Prize.

In the detection process, the yin and yang of the detection results are objectively judged by the circulating threshold of nucleic acid amplification, that is, Ct value. The Ct value is related to the viral load of the infected person. The lower the Ct value of the infected person, the higher the viral load of the infected person. Conversely, the higher the Ct value, the lower the viral load of the infected person.

For the report of positive results, according to the detection strategy, one or two other nucleic acid detection reagents that are more sensitive and amplify different regions will be used to detect the original samples when necessary, and the positive results will not be reported until they are confirmed, so sometimes the detection time is longer.

Although nucleic acid detection technology is the recognized gold standard in Covid-19, it is an internationally recognized detection technology for mature pathogens. However, the so-called "false negative" may appear in unreasonable sample collection, transportation and processing, too low virus droplets in the sample, variation of the target sequence to be detected or sequence change caused by other reasons.

For sudden and new subtype Covid-19, such as Omicron mutant, which has the characteristics of concealment, the optimal sampling time for detection may not be confirmed. In addition, in the process of sample collection and detection, pollution caused by aerosol will occur, resulting in false positive. By strengthening laboratory quality control, monitoring laboratory environment and equipment pollution, and multiple rounds of nucleic acid screening, we minimize the errors caused by technical reasons.

Strategies for nucleic acid detection-different strategies at different stages according to the needs of epidemic situation.

These days, users always leave messages asking questions. Why do you do nucleic acids in different areas?

Indeed, since November 1, especially since November 12, when the coordinated prevention and control of the central city was carried out and the epidemic annihilation war was launched, the Chongqing epidemic prevention and control headquarters adopted different nucleic acid detection strategies at different stages according to the needs of the epidemic situation.

For example, the social inspection has been carried out once every seven days, once every day and every other day. After the city launched the social clean-up attack, according to the deployment of classified attack, all districts and counties were divided into three categories: relatively stable epidemic situation, fluctuating platform period and severe situation, to carry out nucleic acid testing.

Li Pan spoke carefully at the press conference on the evening of November 26th. Under the provisions of the ninth edition and Article 20, various localities will formulate different strategies according to the situation of this area, street, community and even community. Specific to this round of epidemic in Chongqing:

At the beginning of the epidemic, the central city of annihilation was fought-

The epidemic situation is multi-point, multi-source and multi-chain. I don’t know where the potential infected people are, and the chain is unclear. For example, "I don’t know where the’ enemy’ is", then take the whole central city as a whole and carry out nucleic acid testing all over the region, and do it every day, which is to find out the potential infected people. After searching for a period of time, I marked a high-risk area.

Fight the tough battle in the central city in the stage of social clearing-

At this time, it is: high-risk areas should be zoned quickly, and nucleic acid testing should be carried out at the specified frequency in high-risk areas; in other areas, because there is still community transmission, it is necessary to "check every other day" and strive to promote social clearing.

Yuzhong, Jiulongpo, Jiangbei and Yubei made three rounds in three days-

Li Pan said at the press conference on the evening of November 26th that the epidemic situation in all districts of the central city was divided, and some districts added thousands of people a day, with a high proportion of society.

Therefore, just like the annihilation war at the beginning of the epidemic, Yuzhong District, Jiulongpo District, Jiangbei District and Yubei District decided to make three rounds in a row for three days, and continue to exert their strength and concentrate their efforts to find out the potential infected people and the risk sources in a short time.

Similarly, the same is true of Liangping, Dianjiang and Xiushan. The difference is that it is not the whole district (county), but the streets where the county is located and the streets involved in the epidemic.

Xiaobian said so much, we can see that the nucleic acid strategy must be a specific arrangement made according to the current epidemic situation. It is about strategy and actual situation. I hope parents will understand and support it.

Organization of nucleic acid detection-this is an important link, and the organizer must pay attention to it.

This point, Xiao Bian should remind the organization unit of nucleic acid detection, because it is really important.

The organization of nucleic acid detection directly affects the detection quality and screening effect. Staff organization, testing resource allocation, testing object organization, and centralized sampling or sampling by building, unit and floor are all important factors.

For example, on November 26th, some districts and counties reported that "nucleic acid test samples were left behind", which may affect the accuracy and quality of nucleic acid screening for whatever reason, indicating the importance of organizational work.

At the same time, there are still many people who are concerned about the organizational level of nucleic acid testing institutions and the professional ethics of staff, which will also directly affect the testing quality and screening effect.

For the sake of everyone’s health and this city, please ask the organizers of nucleic acid testing to follow the process, make the work meticulous and put the management in place! Please!

(Related links: press conference, responding to concerns-Is nucleic acid testing true or not? Are you sure?)

Can nucleic acid be infected? Everyone should take personal protection, so don’t worry about it.

This point, Li Pan also made a detailed introduction. In fact, you don’t have to worry about doing nucleic acid testing and being infected.

Statistics show that more than 60% of the newly infected people are residents of the same building, the same neighborhood and the same community. The route of infection is often in community activities, with acquaintances and friends, shopping together, and taking express mail together (among them, infected people), without protection or standardized protection and contact.

However, there are very few cases of infection directly in the queue of nucleic acid collection or in the process of nucleic acid collection, but the results of flow adjustment are not supported, so don’t worry.

For high-risk areas, there are positive buildings and units that are tested at home, not to mention worrying.

Look, really don’t worry too much. As long as everyone takes personal protection and adheres to the "one meter distance", this situation can be put an end to.

(Related links: do nucleic acid, remember "5321"!)

Supervision of nucleic acid detection-never be soft when it comes to the end, and please continue to supervise the general public.

On November 24th, at the 148th press conference, Dan Yanzheng, deputy mayor of Chongqing Municipal Government, commander of the municipal epidemic prevention and control command department and director of the comprehensive office, said: At present, the results of nucleic acid testing in the whole city are authentic, so please rest assured.

He said-

Chongqing Municipal Party Committee and Municipal Government have always attached great importance to the quality of nucleic acid detection. In this round of epidemic, in view of the laboratory quality problems with a large amount of detection and public concern, on the basis of monthly laboratory quality assessment and quality control spot check in the early stage, the Municipal Health and Health Commission strengthened management supervision, with municipal quality control experts "conducting daily inspections" and district and county experts "guiding at the station", participating in laboratory management throughout the process, and promptly urging and rectifying problems such as irregular management and process of individual laboratories.

For violations of laws and regulations, we will maintain a high-pressure situation, and immediately start the investigation procedure according to law for the detection errors reflected by the public. Once found, hell to pay.

Ability of nucleic acid detection-Thanks to the strong support of brother provinces and cities, the ability of nucleic acid detection in Chongqing has been enhanced.

Everyone must have noticed that the staff and volunteers of nucleic acid detection are very hard: airtight protective clothing is worn for most of the day or even a day; alcohol cleaning gloves are constantly rubbed, cotton swabs are torn open and carefully sampled …

Especially in the face of this round of large-scale epidemic and large-scale nucleic acid detection, the whole nucleic acid detection system in our city is facing the pressure of long-term and full-load operation, and there are problems such as staff fatigue, high-speed operation of nucleic acid system and obvious lack of detection ability.

In this regard, under the guidance and support of Chongqing Working Group of the State Council Joint Prevention and Control Mechanism, Chongqing has received strong support from some brother provinces and cities, which has enhanced the strength of nucleic acid detection in our city.

(Related links: Medical teams from 8 provinces and cities in China rushed to Chongqing and successively entered Cuntan and Yuelai Fangcang Hospital to carry out medical treatment.)

What should we do-participate in nucleic acid testing as required!

Li Pan said that the majority of medical workers are fighting hard, hoping to eliminate the doubts of some citizens through continuous efforts and higher-quality nucleic acid testing.

What should we do personally to support nucleic acid testing? It’s simple—

Participate in nucleic acid testing as required! This is not only responsible for personal health, but also the need to prevent others from being infected.

At present, the incubation period of Covid-19 is usually 2-4 days, the shortest may be 1 day, or even less than 1 day, and the longest may be 8 days. Therefore, the management policy for close contacts is "5+3" (5 days of centralized isolation and 3 days of home observation) to minimize risks.

The high-risk area is managed by this scientific law, and it will be reduced to a low-risk area after 5 days without sunshine. But this does not mean that there is no risk, and we must continue to observe. If there is mobility, contact, activity and aggregation in the high-risk area, it will cause new infections. If there is a new positive test, the time will be recalculated.

Therefore, lifting the high-risk area does not mean unsealing, but also strengthening observation. In particular, the current epidemic situation in the central city is still severe and complicated, and it is still the coordinated prevention and control of the central city and the implementation of social control.

Here, Xiaobian asks everyone to understand, support and cooperate with various prevention and control measures as always, especially for nucleic acid testing-

Dear friends, don’t give up and refuse the nucleic acid you should do. Only by doing a thorough examination can you find the infected person as soon as possible, block the transmission chain, win a complete victory in the annihilation war as soon as possible, and return to the fireworks of this city as soon as possible.

>Yesterday, Yang Youning’s wife, Melinda, made a video to celebrate her first wedding anniversary, with an essay."Even if you are old and wrinkled, I will always love you!"↓

The video recorded the whole process from proposing marriage to getting the certificate.

>First, Yang Youning drove thereMelindaGet a certificate,two peopleTalking and laughing all the way, the corners of my mouth have never been put down!

>After arriving at the marriage registration office, with the blessings of relatives and friends, Melinda held flowers in one hand and Yang Shining in the other, and walked happily to the marriage witness desk.

Then, they put rings on each other in front of the wedding table and kissed each other sweetly.

>After receiving the certificate, Yang Shining took a family photo with his wife and many relatives and friends.

>At the end of the video, Yang Youning proposes to his wife.

>When the two stopped to watch on the country road, Yang Shining suddenly took a step back and knelt down on the wet road.

>When Melinda turned around and saw it, she couldn’t help laughing in surprise.

>This is really a rainy day that didn’t stop the romantic process between two people!

>After the wife sent a post, Yang Youning also responded to his wife in the comment area:"I have a wife who is in charge of skin care products, and there will be no wrinkles."

>Netizens are envious and sigh: It’s so romantic and enviable.

>In recent years, Yang Youning has a strong development momentum. With the help of her boyfriend Shi Tiandong in "Everything is Fine", the roles of returnee architect Wang Yongzheng in "last romance" are well known by mainland audiences, which is a little angry.

>In life,Yo YangPay attention to both love and career. Last May, he officially announced his love affair in Weibo.?"My fiancee Melinda and I are ready to enter the next stage of our lives." ↓

> in the picture, the husband and wife laugh with their heads against the camera;

>At the same time, Yang Shining also exposed the B-ultrasound photos of his fiancee ↓

What a happy couple.

>In fact, the relationship between the two has long been a clue. In the Spring Festival of 2019, Yang Shining had a family dinner.In the photo, Melinda appeared beside Yang Youning ↓

>In March, 1919, some media photographed Melinda and Yang Shining’s mother having dinner together at a Japanese food store.After eating, the two walked out of the restaurant talking and laughing, and it seemed that the relationship was quite harmonious.

> In the report, Melinda was accused by the media of being Yang Shining’s girlfriend, calling Yang Youning’s mother and Melinda mother-in-law ↓

>Moreover, on the same day, Yang Shining and Melinda returned to the unified residence, suspected of cohabitation ↓

Whether it is the media exposure or the official announcement of Yang Youning, everyone is unanimously recognized and blessed. …

>In the impression of many people, Yang Youning is an out-and-out man ↓

In private, Yang Youning has made a lot of efforts for her "style" and good health. …

Running;

Riding;

surfing …

He has a wide range of sports hobbies and can be called a decathlon player in the entertainment industry.

>Yang Shining’s wife, Melinda Wang, is also a treasure woman. She is a model, a fashion blogger and also runs a beauty product business.

>Melinda’s resume is also excellent. Graduated from Central Saint Martin College of Art and Design, majoring in fashion design and marketing (FDIM).

>This school is not ordinary. It is the most desirable design hall for Kanye, with Alexander.?A well-known alumnus of McQueen’s level ↓

>She grew up in Hongkong and Los Angeles, but her family has many relatives in Taiwan Province, so she moved to Taiwan Province to make her own brand after graduating from college, which is probably why she met Yang Youning.

In private, Melinda is a sweet girl who is cheerful and loves to laugh.

But a cool girl↓

>Looks very comfortable and durable ↓

Super Ness, healthy and symmetrical ↓

>Usually, the couple’s daily life is sweet+health.

Hiking and exercising ↓

Travel together ↓

Go to the ball game together ↓

Yang Youning celebrates his wife’s sweet birthday ↓

>And bring a baby.

These two people can only be described in one word from the outside to the inside.

>That is: a good match!Wish their family continue to go on happily!

Special feature of 1905 film network A young soldier who became a legend, a diary that has been read and written to this day, a song that has been sung for more than half a century, and an enduring great spirit. Over the past 60 years, "learning from Lei Feng" has become the basic quality of Chinese’s spiritual world. Lei Feng’s young but great life has been continuously continued by generations of ordinary and extraordinary new Lei Feng.

This year marks the 60th anniversary of the inscription by Mao Zedong and other revolutionaries of the older generation for Comrade Lei Feng. On March 5th, the 60th anniversary of learning from Lei Feng, the Film Channel Program Center, together with the Publicity Department of the Communist Party of China Volunteer Service Promotion Center and the China Volunteer Service Federation, launched the live broadcast activity of "learning from Lei Feng", which was especially supported by China Legal Publishing House. With Beijing, Changsha, Fushun, Anshan, Shenyang and other cities as the core, the event linked the whole country, integrating the forms of dialogue between studios, field visits, cloud connection, short videos, etc., and reminisced about Lei Feng’s story together with his comrades-in-arms, students and the new era Lei Feng who practiced Lei Feng’s spirit in different fields, and spread the spirit of Lei Feng. Under the leadership of the film channel host group, many literary and art workers reread the Diary of Lei Feng and re-sang the songs of Lei Feng, and actively participated in the front line of learning Lei Feng’s volunteer activities, which triggered a wide and heated discussion on learning Lei Feng’s spirit on the Internet.

Learn from Lei Feng all one’s life

Close comrades-in-arms, contemporary Lei Feng shares his feelings.

In 1996, the film was released, which made Qiao Anshan’s name a household name. As the closest comrade-in-arms of Lei Feng before his death, Qiao Anshan has been closely linked with the words "learning from Lei Feng" all his life, and promoted the spirit of Lei Feng to the north and south of the motherland.

"Think of Lei Feng before one thing, be Lei Feng in one thing, be Lei Feng after one thing, and learn Lei Feng all your life." In Fushun’s home, Qiao Lao, who was interviewed by the live broadcast of the movie channel, interpreted the spirit of Lei Feng in this way. He will be 82 years old in May, and his voice is no longer clear, but he can’t help but be excited when he mentions Lei Feng. In his view, the greatest significance of learning from Lei Feng is to be a good person and continue to do good deeds. Through the live broadcast, he also sent a message to contemporary youth to follow the quality of Lei Feng’s love of learning, so that Lei Feng’s spirit will continue to shine in the new era.

Lei Feng is not only the orderly of the people, the good monitor of his comrades-in-arms, but also the bosom friend of a generation of children. Sun Guiqin and Han Songdong, who had been coached by Lei Feng in their childhood, went to different positions of joining the army and teaching respectively under the guidance of Lei Feng’s spirit.

Looking back on the past, Sun Guiqin still remembers a "little thing" of great significance to her — — She once saw Lei Feng mending socks, and she still didn’t understand why the soles of socks were so thick. "Saving a penny for the country is also a contribution." Lei Feng’s answer touched her greatly, and she has been practicing Lei Feng’s spirit since then by learning to mend socks.

Although he was only an off-campus counselor, Lei Feng’s kindness and enthusiasm made Han Songdong feel the power of a teacher at that time. So when Lei Feng asked about her future ambition, she immediately replied that she wanted to be a teacher like Uncle Lei Feng. Later, she successfully became the first batch of normal graduates. After 36 years of teaching, she never forgot Lei Feng’s inspiration and inheritance of Lei Feng’s spirit.

Another good "student" of Lei Feng also accepted a live interview with the movie channel in Anshan. Guo Mingyi, who was awarded the title of "Contemporary Lei Feng" in Angang, which cultivated Lei Feng’s professionalism of "not being afraid of hardship, tiredness and difficulties, doing one line, loving one line and specializing in one line", sincerely stated that he is an Angang like Comrade Lei Feng, and everything started with imitating Lei Feng to do good deeds.

"It is to help the people with one heart and one mind. If you need anything, you will try your best to help." Combining the sharing of the past events of helping others, such as voluntary blood donation, Guo Mingyi bluntly said that for Communist party member, to carry out the spirit of Lei Feng is to serve the people thoroughly and selflessly. When "it is difficult to find Lao Guo" has become the consensus of Angang people, Guo Mingyi hopes that everyone can become Lei Feng, not only learning from Lei Feng on March 5, "learning from Lei Feng and being Lei Feng every 365 days!"

Inspired by the spirit of Lei Feng, many models and examples have emerged in various fields in the past 60 years to practice the spirit of Lei Feng and continue to write contemporary Lei Feng stories with practical actions. In the live broadcast, "July 1st Medal" winners Huang Dafa and Wang Lanhua were interviewed by the movie channel respectively. Huang Dafa, a "contemporary foolish man" who led the villagers to dig ditches, said that we should learn from Lei Feng and work hard at all times to bring the economy of ordinary people to a new level. Wang Lanhua, who is praised as "orchids are fragrant, actions speak louder than words", has repeatedly stressed that Lei Feng’s spirit will never go out of date and will continue to guide her and everyone.

From Lei Feng’s hometown to all parts of the world

Grassroots practice everyone is a living Lei Feng.

Wangcheng, Changsha, Hunan, is the place where Lei Feng grew up. Here, the live footage of the movie channel goes into the former site of lei feng memorial and Lei Feng’s work to remember, and also pays attention to the grassroots people’s inheritance of Lei Feng’s spirit.

In the late autumn of 1956, Feng Zhengqi met his colleague Lei Feng in Wangcheng. Today, at the age of 90, he still regards Lei Feng as a lifelong role model. After retirement, he and several other friends and colleagues of Lei Feng formed a "Lei Feng Spirit Publicity Group" to give a long-term voluntary publicity on Lei Feng spirit.

Although he was unable to speak normally due to illness, Feng Lao still spoke with a pen in the live broadcast and carefully wrote what was in his heart. "Now, although I am old, learning from Lei Feng and carrying forward the spirit of Lei Feng deserve to die!"

From the former site of Lei Feng’s work in Tuanshan Lake to other front-line posts in Wangcheng, everyone regards learning from Lei Feng as their daily work and life. In the live broadcast, Yan Lu, secretary of the Party Committee and political instructor of the Wangcheng District Fire Rescue Brigade in Changsha City, pointed out that the frontline fire fighters in Wangcheng passed on the screw spirit of Comrade Lei Feng from generation to generation. "Our fire-fighting screw must not be melted by fire, and the flood cannot be washed away. It is riveted on the front line of disaster prevention, mitigation and relief."

Looking for "three treasures" in lei feng memorial, Fushun, visiting Guo Mingyi’s volunteer team in Angang, looking for "Lei Xiaofeng" in Changsha in the new era, having a dialogue with the 1963 version of Lei Feng in Shenyang, polishing the image of Lei Feng in Xinxian County, Henan Province, caring for the elderly living alone in Min County, Gansu Province, and distributing a volunteer warm heart package &hellip in Yunnan Spring City; … "Learn from Lei Feng’s good example" is integrated into the live media footage, which records the propaganda and voluntary practice of Lei Feng’s spirit throughout the country.

On February 10th, the Chinese NGO Association for the Promotion of International Exchanges and the China Volunteer Service Federation jointly launched the "One Heart Against Earthquake" international civil rescue voluntary action, actively coordinated chinese social organizations, enterprises and other civil society groups, and carried out relevant humanitarian rescue actions in a safe and orderly manner according to Turkish and Syrian rescue requests. In the live broadcast, Xing Yue, vice president of Alibaba Group, Yu Ruofei, captain of Gansu Blue Sky Rescue Team, Yang Legend, head of New Sunshine Disaster Relief Working Group, and Zero Hui, secretary general of Youcheng Entrepreneur Rural Development Foundation, respectively shared the embodiment of Lei Feng spirit in this international rescue. Breaking the nationality region, the spirit of Lei Feng has gone abroad and let the world see the power of China.

Literary and Art Workers Reread Lei Feng Diary

New songs and new books pay tribute to spread the spirit of Lei Feng.

Lei Feng’s unpretentious diary quotations, however, have passed through the times like bright lights and continue to spread in people’s hearts.

According to the starring role of "Days of Leaving Lei Feng" in the live broadcast room of the guest movie channel, these diary words of Lei Feng contain many philosophies of life, just like proverbs. Every time I read them, I feel that "Lei Feng is not an ordinary person". "Sixty years have influenced three generations. The spirit of Lei Feng is not the spirit of one person, but the spirit of a group of people."

During the live broadcast, He Junlin, the internship anchor of the film channel, and young literary and art workers such as Bailu,,,,,,,,, respectively reread the excerpts of Lei Feng Diary, so that those sincere and philosophical words were once again listened to by the public on this special day.

At the same time, the classic song "Learn from Lei Feng’s Good Example" was also interpreted in a new way. Adapted from the lyrics of musician Zhao Jialin, the film performance artist sang the new version of Lei Feng with the film channel hosts,, Ying Ling,,, Yunwei, Xiaoli, and young filmmakers,,,,, Sun Sicheng, and. "You are always extraordinary. You always say ordinary. Now there are countless people like you!" Old songs are sung new, and what remains unchanged is the spirit of Lei Feng, which will continue to be passed down from generation to generation.

As a strong support for "learning from Lei Feng’s good example" and integrating the live media activities, China Legal Publishing House specially planned to publish the book "Lei Feng Spirit in the New Era", aiming at promoting and spreading the spirit of Lei Feng to the whole society. At the live broadcast, Liu Bo, general manager of China Legal Publishing House, shared the planning and writing process of the book in detail. According to her introduction, "The Spirit of Lei Feng in the New Era" profoundly grasps the era connotation of Lei Feng’s spirit, takes the classic quotations and quotations of Lei Feng as the style division, and selects the simple but wise quotations of Comrade Lei Feng to inspire readers to think and moisten their minds.

In the new era, Lei Feng spirit is still an important ideological guide for literary and art workers in their daily work and life. In the live broadcast, Wu Hongyuan, the lyricist of Learn from Lei Feng, and his son Jia Ding, the director and screenwriter of the film Days of Leaving Lei Feng, the actor who plays Lei Feng in the film, the film director, the film director and the sculpture artist Wu Weishan, and the young actor Aero who was hired as the "propagandist of Lei Feng Spirit" shared their feelings about learning Lei Feng’s spirit. Young actors Sebrina, Fei Qiming and Zhou Yiran went into the campus, streets, hospitals and other places to participate in volunteer service, and practiced the spirit of Lei Feng in the new era with other volunteers.

It is reported that "learning from Lei Feng’s good example" has been broadcasted by the media and related short videos for more than 72 million times, which has won praises from all walks of life and netizens. On the 5th, the TV side of the movie channel specially arranged three films telling the story of Lei Feng and spreading the spirit of Lei Feng, namely, Smile of Lei Feng, Lei Feng in 1959 and Days of Leaving Lei Feng, which were broadcast continuously. The 1905 movie network also showed the film and Lei Feng in 1959 on the client side, which won a good response from TV viewers and internet users.

The fifth day of the fifth month of the lunar calendar is a traditional festival in China-Dragon Boat Festival. For more than 2,000 years, the Dragon Boat Festival has been a festival to commemorate the folk customs of all ethnic groups in China. From rowing dragon boats, eating zongzi and inserting calamus in ancient times to today’s national fitness, epidemic prevention, dispelling diseases, expelling heat and praying for health, many ancient customs have been completely passed down, and new good wishes have been added at the same time.

Dragon Boat festival

five

moon

initial

five

Every Dragon Boat Festival, the first thing that comes to our mind is to eat zongzi-sweet, salty, meaty and vegetarian. It can be said that every family has its own housekeeping skills, and every place has its own preferences.

The reason why Zongzi can be used as the representative food of the Dragon Boat Festival is to throw it into the river to prevent fish and shrimp from biting Qu Yuan’s body. Second, it is because the edges and corners of zongzi are like a knife, which can eradicate diseases and disasters.

Eating zongzi on Dragon Boat Festival not only carries the feelings of home and country, but also contains the deep feelings of family and friends getting together. Zongzi is known as one of the traditional foods with the deepest historical and cultural accumulation in China.

Do you know the origin of the Dragon Boat Festival?

When it comes to the origin of the Dragon Boat Festival, Qu Yuan is probably the first thing that comes to mind. According to legend, the king of Chu listened to slanderous rumors and exiled Qu Yuan. After Qin conquered the capital of Chu, the desperate Qu Yuan threw himself into the Miluo River with a big stone in his arms. After the death of Qu Yuan, the people of Chu were so sad that they flocked to the Miluo River to pay their respects to Qu Yuan, and there was a custom of dragon boat race and eating zongzi during the Dragon Boat Festival.

Do you know all the names of the Dragon Boat Festival?

The record of local customs in the Western Jin Dynasty contains "Midsummer Dragon Boat Festival". The end, the beginning. " This is the earliest origin of the word "Dragon Boat Festival".

There are many names for the Dragon Boat Festival, such as Duanyang, Yulan Festival, Dragon Boat Festival, Chongwu Festival, Dragon Festival, Zhengyang Festival, Tianzhong Festival and so on.

But what many people don’t know is that the Dragon Boat Festival also has the nickname "Daughter’s Day". In ancient times, from the first day of May to the fifth day of May, every family dressed up their girls and folded a pomegranate hairpin on their heads. This is considered as a ritual to avoid the "poison" in May and pray for the health of girls at home. Even if the daughter in the family grows up and marries, she will go back to her mother’s house to spend the holidays with her parents. Therefore, the Dragon Boat Festival is also called "Daughter’s Day".

How much do you know about the custom of Dragon Boat Festival?

Besides eating zongzi, there are many customs in the Dragon Boat Festival. How much do you know?

pick

Chinese mugwort

grass

Legend has it that in ancient times, the gods had an agreement with the water monster, so long as people hung wormwood and calamus in front of their doors, the water monster should not be offended, so people liked to pick and hang wormwood on the Dragon Boat Festival, hoping to dispel demons and defend their families.

Wormwood itself has the functions of dispelling cold and removing dampness, warming meridians and stopping bleeding, and its stems and leaves contain volatile aromatic oil, which can repel mosquitoes and flies and purify the air. The smoke produced by the smoking of mugwort leaves can inhibit the spread of viruses and bacteria in the air.

game

dragon

boat

Qu Yuan threw himself into the river with hatred, and the people of Chu were reluctant to part with the death of his sage Qu Yuan, so many people rowed to catch up and save, which was the origin of the dragon boat race, and thus the dragon boat race became one of the most traditional customs of the Dragon Boat Festival.

Every year during the Dragon Boat Festival, the dragon boat race is an annual feast that can’t be missed. The "Hey Yo" sound of Qi Xin’s rowing inspires the players and the people watching the battle on the shore.

put on

fragrant

bag

The ancients also wore sachets on the Dragon Boat Festival. In order to scent, repel insects and avoid plague, sachets were often filled with some traditional Chinese medicines with the function of "fragrant filth", such as clove, angelica dahurica, Pogostemon, perilla, mint, etc., which can refresh the mind, invigorate the spirit, dredge the nine orifices and prevent plague.

tie

five

colour

rope

In ancient times, people were superstitious that the Dragon Boat Festival was the most unlucky and poisonous day of the year. Therefore, during the Dragon Boat Festival, every household should wear colorful ropes on their children’s wrists, that is, ropes made of five kinds of colored lines, namely red, yellow, blue, green and purple, to ward off evil spirits, drive away plague and turn good luck into good luck.

Dragon Boat Festival carries people.

Memories of sages

The pursuit of health

Prevention and treatment of diseases

Expectation for a better life

……

finally

I wish you all.

Wish you peace and health on Dragon Boat Festival!

Original title: "Dragon Boat Festival, Taste Dragon Boat Festival and Inherit Civilization"

Read the original text

　　[literature and art watching tide]

　　editorial comment/note

　　Promoting the creative transformation and innovative development of Chinese excellent traditional culture, better constructing China spirit, China value and Chinese strength, and providing spiritual guidance for the people are the requirements put forward in the report of the 19th National Congress for the whole party to deeply understand and implement the spiritual essence and rich connotation of Socialism with Chinese characteristics Thought in the new era. As for TV variety shows, in recent years, under the policy control of the State Administration of Press, Publication, Radio, Film and Television with the development direction of "commonweal, culture and originality", the number of entertainment programs with copyright such as singing and talent shows has been greatly reduced, and the proportion of cultural independent original programs with China characteristics has been increasing day by day. It has become a common practice to promote the transformation and development of excellent traditional culture in the form of images, which has made a useful demonstration in the cultural field.

　　In the spring of 2017, the second season of the Chinese Poetry Conference, the Reader and other cultural programs were launched one after another, and the screens were popular, which not only attracted high ratings and attention, but also won rave reviews from the audience. Many industry experts came to the conclusion that "the spring of cultural programs has arrived". As a result, major TV stations and producers have boarded the development express train "bound for spring" and launched works such as I am an orator, Chinese characters, traveling thousands of miles, Chinese restaurant and Chinese series. At the same time, the popularity of cultural programs is also rising. The first stage of the network variety "The Speaker" has a total broadcast volume of 590 million; Hunan Satellite TV’s "Chinese Restaurant" has been the number one viewing champion for 11 consecutive issues, and the cumulative network broadcast volume has exceeded 2.6 billion; The first program of "Cheer for China" by Oriental TV reached an average audience rating of 0.74% in 35 cities nationwide, with 128 million TV viewers, setting a national audience rating record for traditional Chinese opera and cultural programs in the past three years … … To explore the reasons for the recent popularity of cultural programs and the ratings of Qi Fei, the main reason lies in the creators’ continuous transformation and upgrading to adapt to the changes in the market environment on the basis of cultivating the fertile soil of traditional cultural resources, so that the quality of works is steadily improved, and generate is full of vitality.

　　Creative innovation "deeply cultivates and broadens" traditional culture

　　For a long time in the past, the phenomenon of serious homogenization of cultural programs in China has been criticized by the industry. After the quiz show "Lucky 52" and "Happy Dictionary" became popular on the screen, a number of works with similar forms swarmed in. When "Lecture Room" was a smash hit, similar "lecture" programs rushed to the beach market … … The cluster broadcast of the same type of programs not only makes the audience feel aesthetic fatigue, but also makes the creation fall into a narrow lane of thinking. Happily, this problem has been significantly improved in the past two years. Cultural programs have achieved breakthroughs in the expansion of theme styles, the excavation of cultural connotations and the innovation of production concepts, and gradually entered the 2.0 era.

　　China’s traditional culture not only contains many outstanding core ideas and concepts, such as caring, honesty and justice, but also contains rich and complex ancient myths, classic ancient books and literary works. These classic cultural treasures, which often appear in textbooks and books, are like spring snow, giving people a feeling of "high cold", which inevitably makes TV audiences who mainly appeal to entertainment, release pressure and enrich their spare time feel dull and obscure. In order to make the program grounded and popular, the creators try to use all kinds of trendy and fashionable expressions and image languages that young people can understand. For example, The Book of Poetry by Oriental TV breaks through the inherent competition form of general educational culture programs, takes "Poetry into the homes of ordinary people" as the core idea, and pays attention to the flexible use of poetry in life; Anhui tv’s folk song competition program "China in My Ear" not only reproduces the classic melody of traditional folk songs to awaken the national memory infiltrated in the blood of Chinese people, but also innovatively incorporates modern elements, presenting popular style "Under the Silver Moonlight" and rock singing "I Love You, Snow in the North of Saibei" to show the enterprising spirit of young singers.

　　From learning Chinese characters together, reciting poems, busy dictation and holding competitions, to promoting reading, paying attention to folk songs, focusing on food and propagating family style, cultural programs have also jumped out of the old pattern that it is difficult to have new ideas, and are no longer confined to the competitions of poems and songs, but have opened up many humanistic themes focusing on urban scenery, food, opera and other fields. "Charming China City" by CCTV Financial Channel turned its creative vision to urban culture, and adopted a two-pronged model of "culture+tourism" to dig deep into the rich connotation and unique charm of the city. The Chinese Restaurant, which was recently broadcasted on Hunan Satellite TV, takes the story of Chinese opening a Chinese restaurant in a foreign country as the framework, which runs through the clues of spreading Chinese food culture and shows the confidence and tolerance of China’s traditional food culture.

　　Sincere feelings make the program "high but not cold"

　　High-value programs should not only temporarily attract the audience’s attention with novel forms, but also make them watch, think positively and discuss enthusiastically, infect and inspire people and guide the way forward. Therefore, while thinking about how to improve the expression form of the program, producers try to realize the transmission of "internal" value through this "external" change. Dong Qing, the producer of The Reader, said: "We construct the reader’s personal life experience through conversation. When the speaker and the listener have the same mind and the emotion reaches a certain saturation, the text comes out with the trend. The guests were restored to the appearance of sincere readers on the stage, at ‘ I want to read ’ Not ‘ I can read ’ In the active expression of, complete ‘ Asking about life in the name of literature ’ The mission. "

　　In the case that the trend of variety show "fighting for star lineup" has been widely criticized by the industry, many creators of cultural programs do the opposite, emphasizing "civilian consciousness" and paying attention to the interaction between their works and people from all walks of life. As a result, more and more topics are concerned about the fate and feelings of ordinary people and reflect the great practice of people’s production and life, making cultural programs more zeitgeist and practical significance. For example, Hunan Satellite TV’s "A Thousand Miles of Children" uses documentary shooting, interviews with people and other methods to visually and vividly present the family letters and the ordinary stories between parents and children behind them, showing the good family style of ordinary people. In "I am an orator" by Beijing Satellite TV, ordinary people from different educational backgrounds, different regions and different industries tell their life experiences in front of the audience: the courier still does not give up his dream after hard work, the soldier excitedly tells his mission, the Harvard girl tells us with personal experience that "the country is strong and the teenager is strong", and the network anchor is named "Shoumai" … … The presentation of these "amateurs" diverse attitudes towards life can not only help different audiences to find the content that is in line with their own ideas, thus generating emotional resonance, but also demonstrate the upward attitude towards life and deep feelings of home and country in contemporary Chinese.

　　A variety of paths make excellent culture "spread properly"

　　Internet instant messaging, two-way interaction, mass storage and other characteristics bring not only the optimization and upgrading of content production and the change of audience interaction mode, but also the expansion of communication pattern, the increase of communication channels and the change of communication mode to TV programs. In this case of drastic changes in the communication ecology, producers should keep pace with the times and actively adjust their propaganda ideas in order to obtain a wider audience and a stronger audience stickiness, and realize the geometric expansion of the influence and communication power of cultural programs through "two micro-ends" propaganda matrix, network synchronous live broadcast and other ways.

　　Zhejiang Satellite TV’s "Chinese Characters" has produced several short video programs "Test Your Word", and each video has tens of millions of clicks and forwards; "Cheering China" pushed the talent performance of "cheering people" to major social platforms in the form of video, which quickly attracted the attention of netizens. Many producers have grasped the characteristics of fragmentation, mobility, event and socialization of new media, and spread program information such as stories, quotations and cartoon images of participating guests to online communities, amplifying their news value and forming a "cultural phenomenon".

　　In the era of media convergence, cultural programs should also learn to integrate the resources of big screen and small screen, open up the two lines of online and offline, and build a communication framework of all-media interaction. "The Speaker" pioneered the platform mobile live broadcast. The bus of the program group was broadcast live in five cities across the country. Players can wave to get on the bus at any time, and the winners stay and the losers get off, which greatly improved the public participation. "Cheer for China" cooperated with the "Everyday P Picture" APP to launch the "Drama Face Changing" activity, which received 2.4 million reposts in four days. These innovative methods not only make the existing cultural programs go to the public, but also incite the market demand for more high-quality programs with cultural nourishment and value resonance functions, and realize the creative transformation and innovative development of Chinese excellent traditional culture.

　　 (Author: Kang Weiwei)