The Beijing News (Reporter Zhou Huixiao Wan) On May 15th, the film "A Huge Future" was premiered in Beijing, with director Jiang Xiaotong, actors Bao Beier and Ming Dow appearing. The film was exclusively released at the iQiyi Cloud Cinema on May 16th.

Film poster.

The movie "A Huge Future" tells an absurd and wonderful story about the survival of the Jedi that Ma Shang (Bao Beier) and four trapped people with different identities jointly carry out. The "survival group" composed of all people should not only find ways to get out of trouble, but also fight with a crocodile in a circus. The fusion of genre elements of disaster and comedy, and the collocation of actors with different styles such as Bao Beier and Ming Dow bring more attention to the film.

Director Jiang Xiaotong said that "The Future is Huge" is the first attempt to integrate the two types of disaster and comedy, bringing a new form of expression to the story of little people. Bao Beier praised Ming Dow for his dedication, while Ming Dow said that he was moved by the director’s creative ideas and accepted the film with intuitive trust. Pan Binlong praised the film for its ingenious thinking, reversal and echo, and felt many intentions in film creation. Ashton Chen, on the other hand, talked about his cooperation with the two leading actors. Both of them showed extraordinary skills in the action scenes in this film, and they had an excellent viewing experience.

Event site.

Editor Xu Meilin

Proofread Chen Biyan

　　　　　　 CCTV News:Recently, a representative member of the local two sessions suggested that "the diversion of general posts after the senior high school entrance examination should be cancelled", which aroused concern. At the press conference held by the Ministry of Education today (February 23), the relevant person in charge responded that "the separation of general education and vocational education" is necessary, and the diversified development of high school education is the development goal of high school education in China during the 14 th Five-Year Plan period. Secondary vocational education is an important part of high school education and shoulders the heavy responsibility of promoting the diversified development of high school education.

　　　　　　 Chen Ziji, Director of Vocational Education and Adult Education Department of Ministry of Education:The coordinated development of secondary vocational education and ordinary high school education can not only meet the learning needs of students with different endowments, but also provide a space and channel for diversified growth. At the same time, the development of secondary vocational education has made positive contributions to promoting employment expansion, promoting regional economic development and improving people’s livelihood. However, with the economic and social development and the improvement of people’s living standards, people’s demand for high-quality, universal high school education is constantly increasing. The Ministry of Education will actively promote all localities to rationally plan the enrollment scale of secondary vocational schools and ordinary high schools according to the degree of regional economic and social development and the needs of local industrial development. On the other hand, the most fundamental thing is to run secondary vocational education well, improve its own quality, and work hard on on-the-job general education.

　　　　　　 In fact, the social concern about the "separation of general education and vocational education" is mainly that students have no future once they enter vocational schools, and the society has always labeled vocational education as "inferior education" and "eliminated education". At today’s press conference of the Ministry of Education, Chen Ziji, director of the Department of Vocational Education and Adult Education, said that the two major tasks this year will focus on "improving quality" and "enhancing image".

　　　　　　 Chen Ziji, Director of Vocational Education and Adult Education Department of Ministry of Education:In the next step, we will take concrete measures to improve the quality of modern vocational education from the aspects of type characteristics, integration of production and education, school-enterprise cooperation, teaching reform and brand building, so as to effectively improve the quality of vocational education. On the basis of improving quality, we should change the stereotype of vocational education in society, enhance its attractiveness, let parents choose vocational education, let employers rely on vocational education, and gradually form a social atmosphere of "choosing vocational education when going to school, upgrading skills and looking for vocational education", establish a good reputation of vocational education, and make vocational education have a head start, hope and expectation.

Chen Ziji, director of the Department of Vocational Education and Adult Education of the Ministry of Education, also said that this year, the conditions for running secondary vocational education will be improved and the channels for further studies will be unblocked. At the same time, the orientation of secondary vocational education will be adjusted from "employment-oriented" to "paying equal attention to employment and further studies".

Chen Ziji, Director of Vocational Education and Adult Education Department of Ministry of Education:Secondary vocational education is the starting point, not the end point, of vocational education, which promotes the diversified development of secondary vocational schools, changes from "employment-oriented" to "paying equal attention to employment and further education", pays special attention to further education in line with the characteristics of vocational education, strengthens cultural basic education on the basis of ensuring the quality of students’ technical skills training, expands the scale of through training, opens up the growth space of secondary vocational students, and enables secondary vocational students to have the ability to find jobs, have advantages in further education and have channels for development.

In addition, the layout will be optimized, and the "empty, small, scattered and weak" schools will be integrated through measures such as cancellation, merger, transformation, trusteeship, land replacement and group running, and the layout structure of secondary vocational education will be optimized. We will also work with relevant departments to implement the "Project to Meet the Standards for Running Secondary Vocational Schools", comprehensively check the basic conditions for running secondary vocational schools, and achieve the basic standards for school teaching conditions in 2023.

At the same time, the implementation of the "quality secondary vocational schools and professional construction plan", focus on building a number of high-quality secondary vocational schools and brand majors with demonstration and leading role, with 3-mdash; In five years, about 1,000 state-level high-quality secondary vocational schools will be built, which will lead the overall management of secondary vocational education to be standardized and qualified, and guide parents to make rational choices.

　　Comparison of Medical Insurance Negotiations from 2017 to 2020

　　Source: National Medical Insurance Bureau and Essence Securities Research Center.

　　After enterprise declaration, formal review and expert review, the national medical insurance drug list adjustment entered the negotiation stage in 2021. The reporter learned that the on-site negotiation of the medical insurance catalogue is about to begin.

　　Under the background of the rapid development of biotechnology and the accelerated rise of innovative drug industry in China, more domestic innovative drugs are accelerating to the medical insurance catalogue. According to institutional data, about 20 domestic innovative drugs will be negotiated for the first time, and the new indications that have been included in the varieties will be superimposed. In this round of medical insurance negotiations, investors have paid a lot of attention.

　　About 20 domestic innovative drugs were negotiated for the first time.

　　According to the previously published Work Plan for National Medical Insurance Drug List Adjustment in 2021 (referred to as the "Plan") and the medical insurance negotiation process in previous years, it is widely expected in the industry that this year’s medical insurance catalogue negotiation will start soon. The National Medical Insurance Bureau has previously made it clear that if the progress is smooth, this catalogue adjustment work will be completed before the end of this year, and efforts will be made to start implementation in January next year.

　　According to many brokerage research institutions, it is estimated that about 20 domestic innovative drugs will be negotiated for the first time this year, including PARP inhibitors, BTK inhibitors, ALK inhibitors, ADC drugs (antibody conjugated drugs), CAR-T therapy (chimeric antigen receptor T cell immunotherapy), etc., involving many listed pharmaceutical companies such as Beida Pharmaceutical, Baekje Shenzhou, Hengrui Pharma and Zejing Pharmaceutical. Among them, the CAR-T therapy, which is priced at 1.2 million yuan by Fosun Kate, has attracted much attention from the market. Some institutions pointed out that as a representative of expensive new technology, the negotiation result of this variety will closely affect the pricing of new technology products.

　　In addition, the anti-tumor drug PD-1 monoclonal antibody is still the focus. In the medical insurance negotiations in 2019 and 2020, the price reduction of PD-1 monoclonal antibody was remarkable. At present, the competition in the domestic PD-1 market is fierce. Ten PD-1/L1 have been approved for marketing, and new indications have been continuously approved, and the listing of new drugs has continued to accelerate. Ma Shuai, an analyst at Essence Securities, said that among the domestic varieties, the enterprises and varieties that are eligible to participate in the medical insurance negotiation in 2021 are still the four varieties that participated in the medical insurance negotiation last year, and the competition pattern of domestic varieties is relatively relaxed. It is expected that the PD-1/L1 monoclonal antibody will face fierce competition in the medical insurance negotiation in 2022.

　　Regarding the issue of price cuts that the public and investors are concerned about, Industrial Securities said that the current negotiation system for innovative medicine and medical insurance has gradually matured and improved, and it is expected that the future negotiation results will probably continue the overall price cuts in the past few rounds. Although the price reduction is not small, innovative drugs are successfully included in the negotiation list after the game of quantity and price, which will still bring incremental contributions to the corresponding varieties. Rapidly promoting R&D, seizing the first-Mover advantage and reasonable pricing strategy will become important factors in the market competition of innovative drugs.

　　Listed pharmaceutical companies are actively preparing for the war in order to increase the volume.

　　At present, many pharmaceutical companies are actively preparing for medical insurance negotiations. The third quarterly report disclosed by Baekje Shenzhou on November 5 shows that the company is preparing for the upcoming national medical insurance drug list negotiation for qualified products, including adding first-line treatment for non-squamous non-small cell lung cancer, first-line treatment for squamous non-small cell lung cancer and second-line or third-line treatment for hepatocellular carcinoma indications. On the 4th, Rongchang Bio disclosed the prospectus, saying that the company’s core products, Taitacip for the treatment of systemic lupus erythematosus and Videcituzumab for the treatment of gastric cancer, were approved for listing in China with conditions in March 2021 and June 2021 respectively, and the company is actively preparing relevant materials for participating in medical insurance negotiations, with a view to rapidly expanding the sales channels of products in a short time and effectively and rapidly promoting product sales. In the record of investor relations activities disclosed on the 2nd, Beida Pharmaceutical said that at the moment of a new round of medical insurance negotiations, the company is also actively docking the access of Kemena and Bemena.

　　Inclusion in the medical insurance catalogue has undoubtedly become an important catalyst for innovative drug volume. In July this year, the National Medical Insurance Bureau said in its reply to Recommendation No.9562 of the Fourth Session of the 13th National People’s Congress that after three years of continuous adjustment, a total of 233 drugs were successfully included in the medical insurance catalogue through negotiation, and the accessibility of patients to drugs was greatly improved, and the enterprise also reached the market sales expectation. Finally, the goal of "market for price" was realized. According to the data of Medicine Rubik’s Cube, a drug data platform, in 2017, 2018 and 2019, the sales of drugs that were included in the medical insurance catalogue through medical insurance negotiation increased by 128%, 337% and 39% respectively in 2020.

　　The Blue Book on the Progress and Effectiveness of Medical Insurance Drug Management Reform published by China Pharmaceutical Association and China Medical Insurance Research Association shows that among the 34 innovative drugs listed from 2016 to 2020, 26 drugs have entered the medical insurance catalogue, accounting for 76.5%. The time from listing to medical insurance for innovative drugs has also been greatly shortened. In 2017, it will take 4 to 9 years for new drugs to enter medical insurance, shortened to 1 to 8 years in 2019, and further compressed to 0.5 to 5 years in 2020.

　　Huachuang Securities believes that from the perspective of sales amount, except for some products with expired patents, most innovative drugs have achieved price-for-quantity exchange, and the amount has rapidly increased after entering medical insurance.

　　"Innovative drugs are expected to improve the difficulty of access after entering medical insurance, and achieve rapid penetration of hospitals and pharmacies." Ma Shuai analyzed that, on the one hand, after the drug enters medical insurance, it will be less difficult to obtain the recommendation application from clinicians, pass the preliminary selection of departments and finally pass the drug selection meeting in the hospital, which greatly reduces the difficulty of drug entering the hospital and lays a good foundation for the future drug in the hospital; On the other hand, in May this year, the National Medical Insurance Bureau and National Health Commission issued the Guiding Opinions on Establishing and Perfecting the "Dual-channel" Management Mechanism for National Medical Insurance Negotiation Drugs. After the drugs enter the medical insurance catalogue, it is expected that the "dual-channel" mechanism will accelerate the volume of products at the pharmacy side.

Jetta, once a star of Volkswagen, has now become an independent brand, mainly focusing on the low-end market:

Among them, Jetta VA3, as an entry-level model, attracts consumers with its close-to-the-people price and powerful terminal concessions. Recently, some network news mentioned that the lowest price of the new Jetta reached 45,000, but there is a gap between the actual price and the online statement. For example, the official quotation for the minimum configuration of Jetta VA3 manual gear is 59,800 yuan, which shows that the online price information may be biased.

In terms of technical configuration, Jetta VA5 follows Aisin 6AT transmission, and its stability and durability are excellent compared with Volkswagen’s dual clutch. In terms of power, it is equipped with EA211 engine, which outputs 112 horsepower and 145Nm torque, which can meet the daily needs of families, but may lack driving passion. In terms of selection, it is recommended to enjoy the second-highest model, which is only 700 yuan more expensive than the lowest model, but it is equipped with practical configurations such as front seat side air curtain and seat head airbag, which is more cost-effective.

As for King Kong, this is a small car of Goodwill Head Group, which used to sell well, but it gradually faded out of the market in recent years due to the adjustment of the group’s strategy. King Kong has stopped production in 2019 and there is no new listing plan. Despite its simple appearance and simple interior, Goodwill King Kong can still meet the basic travel needs with its body size of 4342*1692*1435mm and wheelbase of 2502 mm. The equipment in the car is also practical enough, including basic functions such as anti-theft system and leather-proof seat.

In terms of power, King Kong is equipped with a 1.5L self-priming engine, which provides 102 horsepower and 141 Nm of torque. With a 5-speed manual or 4-speed automatic transmission, it ensures the convenience of daily driving. Generally speaking, Jetta and King Kong have their own strengths, and consumers can make wise choices according to their own needs and budgets.

1905 movie network news The film The Island, directed and directed by Bo Huang and starring Wang Baoqiang, Shu Qi, LAY, Yu Hewei and Wang Xun, will be released nationwide on August 10th. Recently, the film side announced that from July 27th, the film The Island will hold the "Nine Cities Premiere" in Wuhan, Shenyang, Hefei and other major cities in China. The super drama will be watched in advance, and audiences from all over the country will be invited to watch it. The Island’s national "Group Construction Bank" activity will also be launched simultaneously, and film creators Bo Huang, Wang Baoqiang and Wang Xun will appear at the event site to join the audience in summer and share interesting stories before and after the movie.

The premiere of the movie "Nine Cities in The Island" will start immediately. Look at the word-of-mouth in advance and get ready to go.

The film The Island is a highly anticipated work in this summer’s summer file, which combines powerful actors such as Bo Huang, Wang Baoqiang, Shu Qi, LAY, Yu Hewei and Wang Xun to form a super-strong lineup, and is also guaranteed by Bo Huang’s eight-year polishing script. There are also many fans who are full of curiosity about director Bo Huang’s first film and wonder what kind of story Bo Huang will tell.

In order to give back to the audience’s expectation, recently, the The Island Film Company announced that it will launch a nationwide summer delegation construction and "Nine Cities Premiere" activities, so that the "good show" can be previewed. From July 27th, there will be nine premieres of the film The Island in Wuhan, Shenyang, Hefei, Shenzhen, Chongqing, Shijiazhuang, Guangzhou, Shanghai and Beijing, and invitations will be distributed to invite national audiences to enjoy the upcoming The Island on August 10th in advance. Bo Huang, Wang Baoqiang and Wang Xun, the film’s creators, will also come to the scene to have close communication with the audience and share interesting things before and after filming. Super lineup of summer blockbusters will be shown in advance, and the drama will be delivered immediately! For more detailed arrangements about the premiere of the film, the audience can pay attention to the film official Weibo for details.

The movie The Island National "League Construction Bank" is on fire, and Bo Huang invites you to turn over the summer together.

In addition to the premiere in nine places, there are more interesting activities in The Island during the hot summer vacation. It is reported that the film The Island is an allegorical story about the employees of the company who were shipwrecked on a group trip and were forced to live together on a desert island, and faced a series of "human nature" problems. Director Bo Huang also said that "Tuan Jian" is very important in the film, and the whole story revolves around it. Therefore, starting from July 27th, Bo Huang, Wang Baoqiang and Wang Xun will be incarnated as "ambassadors for group building", looking for the most "promising" and "interesting" teams in the premiere cities of Jiucheng, Chengdu, Changchun, Nanchang, Dongguan, Nanjing and other places, and accompanying them to carry out the group building in the middle of summer, and the activity of "A Good Play for National Group Construction Bank" will be started. The audience can not only get in close contact with the film masters at the event, but also let the star actors become part of their own team and learn the rules of fairness, competition and cooperation together in the group building.

　　BEIJING, July 9 (Li Zhanghong) On the 9th, this new regulation of the central bank was officially implemented, involving the wallets of hundreds of millions of users of many payment institutions such as WeChat Pay and Alipay, making it safer for you to spend money in buy buy.

　　That is to say, the payment institution will gradually increase the centralized deposit ratio of customers’ reserve funds every month from July 9, and realize 100% centralized deposit to the central bank by January 14, 2019.

　　What is customer reserve?

　　The money you have in the account of the payment institution, such as Alipay balance, WeChat change, prepaid card balance, etc., all belong to the customer reserve. They are not deposits, but prepaid value in essence.

　　It should be pointed out that the funds in the accounts of wealth management products such as Yu ‘ebao are monetary funds, not customer reserves, and are subject to different supervision.

　　According to the definition of the central bank, customer reserve is the monetary fund to be paid by the payment institution in advance from its customers.

　　Specifically, when we buy goods or services on the e-commerce platform, we first transfer the money to the virtual account of the payment institution. After you get the confirmation of the goods, the payment institution will transfer the payment to the merchant, and when the payment is retained in the account of the payment institution, the deposited funds formed belong to the reserve fund.

　　On November 14, 2017, after the "Double Eleven" online shopping, the express delivery peak in the campus of a university in Nanjing. Photo by Luo Bo

　　What is the scale of customer reserve?

　　According to Analysys data, in the third quarter of 2017, the overall transaction scale of comprehensive payment services of non-financial payment institutions in China has reached 42 trillion yuan. This means that the customer’s reserve fund is not decimal.

　　According to the relevant person in charge of the central bank, it took only three years for the stock balance of customer reserve funds of payment institutions to rise from 126.6 billion in 2013 to more than 460 billion at the end of the third quarter of 2016. According to the calculation of market institutions, the scale of customer reserve of payment institutions is likely to have exceeded one trillion.

　　By the end of May 2018, the deposits of non-financial institutions in the balance sheet of the central bank’s monetary authorities were 500.923 billion yuan, a fourfold increase compared with January. If calculated according to the 50% deposit ratio implemented before July 9, the scale of customer reserve of payment institutions has exceeded one trillion.

　　"Non-financial institution deposit" refers to the customer reserve deposit deposited by the payment institution with the People’s Bank of China.

　　Without effective supervision, is this money safe?

　　The ownership of the customer’s reserve fund belongs to the customer of the payment institution, but unlike the customer’s bank deposit, it is not protected by the Deposit Insurance Regulations, nor is it deposited in the bank in the name of the customer. Previously, it was deposited in the bank in the name of the payment institution, and the payment institution initiated the fund transfer instruction to the bank.

　　In other words, the reserve fund originally belongs to the customer, but it is actually dominated and controlled by the payment institution.

　　Before the centralized depository system was implemented, the deposit method of customers’ reserves of payment institutions was mainly to open accounts in several banks in their own names for decentralized deposit. According to the data of the central bank, on average, each payment institution opens 13 customer reserve accounts, and the largest number of customer reserve accounts is 70.

　　Therefore, the debate and discussion on the safety of user’s reserve funds and whether there is any misappropriation has been going on.

　　What are the specific risks of our money?

　　First, there is a risk that the customer’s reserve fund will be misappropriated by the payment institution.

　　The reporter found out that the phenomenon of payment institutions misappropriating customers’ reserve funds has occurred from time to time across the country. Shanghai Changbu Company, whose payment business license was cancelled by the central bank in 2016, maliciously misappropriated the reserve fund, resulting in a capital risk exposure of 780 million yuan, involving 51,400 cardholders, and the rights and interests of customers were seriously infringed. Since 2018, payment institutions in Hangzhou, Qingdao and other places have been punished for misappropriating customer reserve funds.

　　Second, some payment institutions illegally occupy customers’ reserve funds for purchasing wealth management products or other high-risk investments.

　　Zhao Xijun, deputy dean of the School of Finance and Finance of China Renmin University, said in an interview with Zhongxin.com that if the payment institution invests in projects with high risks, there may be risks and losses. Once there is liquidity problem during payment, it will affect the normal operation of the whole payment business.

　　Third, payment institutions may provide channels for criminal activities such as money laundering.

　　Payment institutions handle inter-bank capital settlement through reserve accounts opened in various commercial banks, operate beyond the scope, and exercise the inter-bank clearing function of the central bank or clearing organizations in disguise. What’s more, some payment institutions take this opportunity to provide channels for criminal activities such as money laundering, which also increases the hidden dangers of cross-system transmission of financial risks.

　　Fourth, the decentralized storage of customer reserves is not conducive to the overall fund management of payment institutions, and there is liquidity risk.

　　So, the central bank shot!

　　That is to implement "centralized depository".

　　Centralized deposit of customer reserve funds means that the payment institution deposits the customer reserve funds into the special deposit account of the designated institution according to a certain proportion.

　　At the beginning of 2017, the central bank issued a document requiring the payment institution to deposit the customer’s reserve funds into the designated institution’s special deposit account according to a certain proportion, with the highest proportion of 20%. At the beginning of 2018, the central bank gradually increased the deposit ratio of reserve funds to 50%, and from February to April 2018, the centralized deposit ratio was increased by 10% every month.

　　On June 29, the central bank issued a new notice, clarifying that from July 9, 2018, the proportion of centralized deposit of customer reserve funds of payment institutions will be gradually increased on a monthly basis, and 100% centralized deposit will be realized by January 14, 2019.

　　The central bank also requested thatThe depository bank of reserve funds has been changed from a qualified commercial bank to a branch of the People’s Bank of China where the legal person is located (that is, the customer reserve funds of payment institutions will be directly supervised by the central bank, and the customer reserve funds accounts will no longer be scattered in various commercial banks).. At the same time, the deposit time of the reserve fund is also the second Monday of each month instead of the original quarterly deposit, and the deposit base is the daily average balance of the customer’s reserve fund in the previous month.

　　Zhao Xijun believes that centralized depository eliminates the phenomenon that payment institutions can misappropriate customers’ reserve funds, makes the management of reserve funds more standardized and safe, reduces the risk of reserve fund management, and also reduces the risk of liquidity of payment institutions.

　　Will it affect the shopping experience of users?

　　Some users are worried that the centralized deposit of customers’ reserve funds by payment institutions will affect the shopping experience during the payment process. The relevant person in charge of Tencent Tenpay said that it will not have a direct impact on users.

　　In fact, after the centralized deposit of customers’ reserve funds, the phenomenon of illegal misappropriation of reserve funds by payment institutions will be curbed, and it will be safer to spend money on third-party payment platforms such as Alipay and WeChat. Moreover, the balance of consumers in various prepaid cards will also be more effectively guaranteed.

　　The relevant person in charge of Alipay and Tencent Tenpay told the reporter of Zhongxin.com that the central bank’s move is conducive to the healthy, stable and sustainable development of the industry.

　　The latest report released by Ipsos shows that the number of mobile payment users in China is about 890 million. Among them, there are 820 million Tenpay users and 650 million Alipay users related to WeChat payment, and their user penetration rates are 85.4% and 68.7% respectively.

　　In the past, payment institutions deposited customers’ reserves in commercial banks in the form of deposits and charged interest, which was called "lying down to make money". According to the relevant regulations, the customer’s reserve funds deposited by the payment institution will not be subject to interest. On the surface, the payment institution will lose part of its profit source, resulting in losses.

　　In fact, many payment institutions earn interest income by expanding the scale of customers’ reserves, which deviates from the main business of providing payment services, causing disorder and confusion in the payment service market to a certain extent and destroying the market environment of fair competition.

　　The Notice of the General Office of the State Council on Printing and Distributing the Implementation Plan for Special Remediation of Internet Financial Risks clearly puts forward that payment institutions should be prevented from taking "eating spreads" as the main profit model, the incentive mechanism for business development of payment institutions should be rationalized, and non-bank payment institutions should be guided to return to the purpose of providing small, fast and convenient micro-payment services.

　　The relevant person in charge of the central bank said that the centralized deposit and management of customer reserves of payment institutions is conducive to restoring the business origin of payment institutions, protecting the legitimate rights and interests of consumers, maintaining financial stability and market order, and better promoting the sustained and healthy development of the payment service market.

Ingenuity is delicious, and the drops are mellow. Water moistens Jingchu, and rivers are like pearls. In order to thoroughly implement the strategy of the provincial party committee and the provincial government to strengthen agriculture and brand, and further enhance the social reputation and consumer recognition of provincial public brands such as Hubei rapeseed oil, Jianghan rice and Jingchu grain and oil, on July 31st, the food menu release conference of Hubei rapeseed oil and Jingchu grain and oil was jointly sponsored by the Provincial Grain Bureau and the Provincial Department of Agriculture and Rural Affairs, guided by the Provincial Department of Commerce, and jointly hosted by the Provincial Grain Industry Association and the Provincial Cooking Hotel Industry Association. It is reported that the first evaluation value of "Hubei rapeseed oil" brand is as high as 9.07 billion yuan.

"Hubei Rapeseed Oil" Food Menu Released

The theme of this activity is "Chu food for kitchen, Chu oil for cooking, rape for cooking, and Chinese people eating Chu food". Through the cultural collision between grain, oil and food, this activity explores the multi-dimensional integration of Chu food, Chu oil and Chu food, fully demonstrates the brand value, brand culture and brand characteristics of grain and oil in Hubei Province, and continues to be bigger and stronger, better and better as a public brand of Hubei grain and oil.

At the event site, there were not only a banquet SHOW and food production by Chu Cuisine Master Chu Liangchu Cuisine, but also brand promotion around Jianghan Rice, Wuhan Regan Noodles and Jingchu Cereals and Oils. Sun Taoxiang, Lu Yongliang, Zou Zhiping and Tang Tianjian, the masters of Chu cuisine, came to the scene to speak for Hubei Rapeseed Oil, Jianghan Rice and Jingchu Good Noodles. Through in-depth interpretation of the "Jianghan Rice" in the minds of Chu cuisine masters and the "one-sided relationship" between Chu cuisine masters and Jingchu Good Noodles, the ingenious technology and unique quality of good rice, good oil and good noodles were interpreted.

At the launch conference of "Hubei Rapeseed Oil" food menu, the guests joined forces with Chu Cuisine Masters and brand recommenders to jointly unlock the "Hubei Rapeseed Oil" food menu. The creative combination of grain, oil and food attracted the attention and praise of consumers.

Product display of "Hubei rapeseed oil"

In order to create a strong cultural atmosphere of grain, oil and food, during the same period of the event, there were a product exhibition area of "Hubei Rapeseed Oil", a punch-in point for the unified brand packaging and display of "Jianghan Rice" and "Jingchu Grain and Oil", a publicity and modeling area and a food identification area for Chu cuisine and Chu food. The public brands of Hubei Rapeseed Oil, Jianghan Rice and Jingchu Cereals and Oils displayed their own brands on the spot through unified packaging and style, which attracted a large number of Chu chefs and consumers to stop and negotiate.

In the food production tasting area, dozens of Chu cuisine dishes, such as Wuchang fish roasted with rapeseed oil, glutinous rice pearl balls, Jianghan rice cherry cake, Wuhan Regan Noodles, Zhenghe glutinous rice paste rice wine, etc., are refined with Chu grain and Chu oil as ingredients, with rich color and pure taste, which have been highly praised by the guests and American food connoisseurs.

In recent years, the provincial party committee and government have attached great importance to the development of agricultural industry and the brand building of grain and oil. The grain and agricultural departments have made a series of implementation measures around the brand building objectives, key directions and implementation paths, and the brand influence and social reputation of grain and oil in Hubei Province have been greatly improved. In 2023, the first evaluation value of "Jingchu Grain and Oil" provincial public brand was as high as 60.89 billion yuan, ranking second in the country among grain and oil brands, being selected into the China Grain and Oil List, and winning many influential public brands of China Grain and Oil; The brand value of "Hubei Rapeseed Oil" reached 9.07 billion yuan, and it has successively won many honorary titles such as the most influential brand of grain and oil in China and the top ten regional leading brands of grain and oil in China. The brand building of "Jianghan Rice" has been continuously strengthened, and the market premium effect has been continuously expanded.

In the next step, the Provincial Grain Bureau and other relevant departments will continue to deepen the brand building of grain and oil, explore brand building models around brand culture, product quality improvement and market channels, continue to integrate Chu cuisine and cultural tourism activities, and innovate the promotion and publicity forms of grain and oil brands. At the same time, focus on the 6th China Grain Fair held by Juli on October 18th, seize the favorable opportunity, give full play to the location advantages of granaries in Central China, strengthen the docking between enterprises and businesses, enhance exchanges and cooperation, highlight the advantages of Hubei and polish the brand background. Actively build a trading service platform for merchants and consumers all over the country, provide high-quality, healthy and green Hubei grain and oil, and let provincial grain and oil public brands such as Jianghan Rice, Hubei Rapeseed Oil and Jingchu Grain and Oil continuously flood into the national market and embark on the happy table of ordinary people’s homes. (Photo/Text Zhang Ling, Lin Rui)

1905 movie network news Recently, the global press conference and launching ceremony of 3D disaster cinema film was held in Beijing. Director and screenwriter Hao Ping attended the ceremony with the creative team starring Bai Hongbiao.

The film mainly tells the story that after the Wenchuan earthquake, the people’s army took "disaster is the command, time is life" as the code of action, and rushed to the disaster area from all directions at the first time, cooperating with the local government, the public security and the survivors of the robbery to rescue the affected people together, highlighting the touching story that 15 elite airborne troops overcame many difficulties and parachuted into the earthquake center to investigate the situation and launch a desperate rescue.

Years of precipitation have cast a good play bone, which has been invited by the director continuously.

At the press conference, Bai Hongbiao appeared as the star of this film and a guest representative of the literary and art circles. He also announced that he played one of the 15 Chinese Air Force airborne soldiers who risked their lives to skydive in the Wenchuan earthquake relief. Bai Hongbiao showed a strong willingness to participate in this film and play the role of a disaster relief warrior.

Previously, Bai Hongbiao became an instant hit because he played Han Yueping, the yellow-haired boy around Sun Honglei in the TV series. Later, he played Liu San, the thief in Snow Leopard. He was brave and resourceful, and put on a good show for defending the country. Especially in 2013, Bai Hongbiao was nominated for the Golden Eagle Award for Best Supporting Actor for his successful portrayal of a sophisticated, shrewd and wise Laowu. Bai Hongbiao resonated with the public with his little people’s joys and sorrows, and walked out of his own deductive style.

Hao Ping, the screenwriter and director of the film "Extreme Earthquake Zone", received excellent praise after watching "A Generation of Lean Men" starring Bai Hongbiao, saying that in the play, only a few shots can show the perfect acting performance of the actor, so he strongly invited him to play.

Playing a positive role for the first time, the contrast is great, and strive to break through and interpret a multifaceted life.

The film "Extreme Earthquake Zone" is expected to start in January 2019 and be released on May 12, 2020. As a film and television work that spreads positive energy, it vividly shows the touching deeds of the officers and men of the army who are brave and selfless in rescuing the affected people, especially the heroic deeds of the fifteen warriors of the airborne troops in the play, which promotes the core values of socialism and spreads positive energy in society.

This film is not only the "debut" of director Hao Ping, but also subverts Bai Hongbiao’s villain role in previous dramas, and plays the positive role of disaster relief hero for the first time. He said that it is an opportunity and a fate to cooperate with director Hao Ping this time. This role is very different from his previous roles, which can be said to be a gorgeous turn and transformation. I believe everyone will see a different Bai Hongbiao.

　　Do you remember what you did the day after the college entrance examination? Tearing books, yelling at the floor, and confessing?

　　What was your mood at that time? Is it ecstasy to finally say goodbye to Huanggang question bank and Hengshui golden roll, a relief to end years of hard study, or a sudden farewell to a "passionate burning years"?

　　Out of the examination room, we even forgot the topic we just did, but we will remember the empty classroom and the mixed feelings in our hearts all our lives.

　　I thought I would be ecstatic, but I was surprisingly calm.

　　Before the exam, I have been looking forward to the end of the college entrance examination, imagining all kinds of "eat, drink and be merry" after the college entrance examination. However, when I walked out of the examination room, I found that my heart was so calm and even empty.

　　@ Reality is so straightforward. At the countdown to the college entrance examination, I said how to be happy after the exam. In the end, I spent it most calmly.

　　Senior @ Amo said that I thought there would be ecstasy of relief after the college entrance examination, but it was actually very calm. Go home for dinner, chat with my mother for a while, and then I remember when I was in bed. In fact, I can play games for a while, so I don’t have to go to bed so early.

　　@ Miss Xu said that it took a long time to be convinced that she really graduated. Maybe every turning point in life is like this. What you’ve been looking forward to for a long time suddenly hits you, and you’re at a loss.

　　The college entrance examination is a crossroads that separates many people.

　　Byron has a poem: If we meet someday, how will I congratulate you, with tears and silence? This sentence is also suitable for old classmates who meet again.

　　@kookaburraC said that the day before the college entrance examination, he was intimate and turned around casually, and then he separated from the mountains and seas, never to see or even hear from him.

　　When we pack up and leave school as usual, we don’t realize that some people turn around for life.

　　@ Su Mi Luoluo said that the college entrance examination is a crossroads that separated many people. After many years, we found that even if the place is small, some people may never see it again.

　　Chen Chen, an old man, said that all I can think of now has nothing to do with my grades, but everything I met in those years. I just regret that I was in a hurry to say goodbye to everyone.

　　After many years, when we miss the college entrance examination, we not only miss that youthful time, but also miss those old classmates we haven’t seen for a long time. How are you doing now?

　　How to bid farewell to that "good youth"

　　"Shang Hao" means "the best and the best" in Minnan language. In many people’s minds, the college entrance examination is the best time.

　　How to bid farewell to that "good youth"?

　　The last time I "finished school", I couldn’t bear to walk this way.

　　@ Xiaoye said, I walked home with my best friend who went to school every day. The sunset was beautiful that day. We walked very slowly and tacitly, saying that it was to enjoy the sunset, but I really couldn’t bear to end high school.

　　Some people choose to take a graduation trip with their classmates and bid farewell to the past.

　　@ Miss Xu said that after the college entrance examination, the summer when I played with some good friends was the best summer in my memory. In the long life in the future, it will be very difficult for you to have a summer scene where you can lose all your burdens.

　　Some farewells are silently carried out in my heart.

　　@ below the eyebrows amputation said that when the five of us stayed up all night in the Internet cafe, we didn’t realize the difference. It was not until everyone went to the school to collect the files on different days that I realized that I really had to say goodbye to everyone and this school. Standing at the door at that time, I suddenly wanted to bow to my alma mater. I looked at the guard, but I didn’t make that bow. I just wiped a tear when I turned and walked out of the school gate.

　　Everyone who has experienced the college entrance examination has his own exclusive memory. Whether it is calm, relaxed, lost or unwilling, that time and the sheer effort and effort for a goal are the most beautiful marks of youth. For the rest of my life, I hope that we will always carry that mark and go forward as always. (Wentu/Han Jiahui)

Wengun QuestMobile

QuestMobile data shows that the marketing methods of major e-commerce platforms have matured, the pre-sale period has been advanced to the middle and late October, and the user participation of the two pre-sales groups has continued to increase. On November 1, the comprehensive daily activities of Taobao, Pinduoduo and JD.COM increased by 4.5%, 27.4% and 23.6% respectively. Among them, Taobao and JD.COM have opened up user selection and selection through different payment time nodes.

It is worth noting that the short video platform, which has high hopes, has not changed significantly in user activity due to its weak e-commerce attributes. However, the content live broadcast in the e-commerce platform has greatly increased the number of users, and Li Jiaqi, Viya and other head anchors started live broadcasts at 4 pm on the 20th, which significantly increased the daily usage time of Taobao and Taobao. From the sales category of live e-commerce, beauty, food and beverage are still hot items, with Taobao live sales accounting for 91.2% and food and beverage accounting for 5.7%.

In addition, although the "tactics" of the platforms are generally similar, this time, several platforms still have their own unique goals. For example, Taobao has made full efforts to fight against the impact of short videos (the intention is obvious). Among the newly installed users on November 1, users under the age of 18 accounted for 14.5%, ranking first in all years; JD.COM continues to strengthen the stickiness of young high-value groups. Among the newly installed users on November 1, users aged 19-30 accounted for 30.5%; Pinduoduo continues to maintain its advantage among the elderly, but it is particularly strong in the age range of 31 to 40. Among the newly installed users on November 1, users in this range accounted for 29%.

Driven by the Double Eleventh National Congress, the main brand advertisements have also reached a climax in the past half month, especially in beauty, food and beverage, mother and baby, household appliances (small household appliances, sweeping robots, etc.), among which the overall mode of the beauty care industry is quite consistent, keeping the rhythm and highlighting the memory points (such as the perfect diary featuring "silver wing and small heel" lipstick), and the media channel is WeChat friends circle+. In food and beverage, domestic brands have made a strong attack, and Yuanqi Forest, Rui ‘ao and Beihai Ranch have all been continuously out of the circle … …

Report tour

1. The front lines of major e-commerce platforms have been lengthened, and the overall marketing rhythm has been fixed.

1.1 E-commerce platform, two waves of pre-sale climax drive two waves of shopping nodes, and short video platform, with staggered peaks, creates momentum.

Tmall prolongs the consumption and planting period, and promotes the continuous heat of double 11 through the fission of interactive games and the live broadcast of e-commerce; JD.COM drained through the party, started snapping up in advance, and launched a fast delivery service to accelerate the transaction transformation

2. The peak period moved forward, and the popularity of the pre-sale period increased year-on-year.

2.1 users’ participation in double 11 has increased year by year, and double 11 has formed a fixed habit of hoarding goods.

QuestMobile data shows that on the opening day of November 1st, the number of active users of Taobao, Pinduoduo and JD.COM platforms was 684 million, and the number of users of all platforms increased during the pre-sale period.

The content, media and social attributes of the short video platform keep the platform stable and active, and there is no obvious change before and after the big promotion node, and the e-commerce attribute is weaker than the basic attribute of the platform.

2.2 The different payment time nodes of Amoy and JD.COM platforms open the peak time points of user selection and purchase, and the multi-dimensional stable peak nodes are close to daily life.

2.3 E-commerce platform starts to pay the down payment and the final payment at 20 o’clock, which is more in line with the user’s behavior and is consistent with the most active period of users.

2.4 In addition to the growth of traffic, the conversion of user payment has been significantly improved compared with the daily pre-sale period from the perspective of great promotion effect.

2.5 e-commerce competition is fierce, the first wave of pre-sale period is to maintain high delivery and drainage, and directly connected to the second wave of drainage.

In the double 11 event in 2020, it became a big promotion node for the first time on November 1, and both e-commerce and brand owners greatly increased the advertising drainage on the same day, forming an obvious peak; In double 11 in 2021, the drainage action was advanced, and the high pre-sale period allocated the overall marketing budget. Although it was not an obvious peak on November 1st, it was still a high point.

2.6 live broadcast of the content planted grass in advance, detonating the heat in double 11.

At the same time, Li Jiaqi, Viya and other head anchors started live broadcasts one after another at 4pm on the 20th, which led the daily average usage time of Diantao and Taobao to reach the peak in the warm-up period.

2.7 Live e-commerce has become an important drainage and transformation position for brand owners in the pre-sale period, and beauty products and food and beverage products account for a relatively high proportion in the live broadcast room.

3. The pre-sale period of Double Eleven focuses on stimulating users to be active, and the competition among users between platforms is fierce.

3.1 The official sale period began on November 1st, and the scale of new users exceeded the first day of pre-sale.

3.2 Taobao is more attractive to teenagers, JD.COM to young people, and Pinduoduo to middle-aged and older new users.

3.3 During the promotion period, cross-platform price comparison is one of the consumer decision-making behaviors.

1. During the warm-up period, various industries launched fiercely, and consumer goods led the way.

1.1 Each e-commerce platform provides a series of support policies for merchants, reducing the threshold for merchants to settle in and operating costs.

1.2 The beauty care industry has greatly increased advertising and the competition is more intense; Influenced by the strategy of promoting products by e-commerce, related industries have also significantly increased advertising.

1.3 Brand owners put relevant material advertisements in advance to expand the drainage cycle of double 11.

1.4 FMCG industry pays attention to joint e-commerce advertising to promote sales transformation.

2. Beauty care industry: the category is concentrated, and the marketing strategy of explosive products is outstanding.

2.1 The categories of beauty care industry are more concentrated, and the overall delivery rhythm tends to be consistent.

2.2 The key categories of facial skin care are facial essence and lotion/cream, and the main products of perfume makeup are lipstick and base products.

2.3 Beauty brands’ advertising for the main products keeps pace with the pace of promotion, reaching a stage high around the end of the pre-sale payment period.

The perfect diary highlights the key points, and the creativity and cost of advertising mainly focus on the "silver wing and small heel" lipstick, which repeatedly strengthens the user’s impression.　

2.4 Cosmetic brands prefer the strategy of centralized marketing and advertising.

Wechat Friends Circle+Xiaohongshu has become an important media combination for beauty brand promotion products.

3. Food and beverage industry: the pace of delivery is tight, with emphasis on packaged food.

3.1 The overall delivery rhythm is relatively tight, and the delivery high point of packaged food and beverage is more advanced.

3.2 There is fierce competition in the launch of head brands in sub-categories, and typical domestic cutting-edge brands rank among the top brands, thus gaining exposure for promoting marketing.

3.3 Take the coffee category in beverage brewing as an example. Young women are the main buyers. At the same time, brands are more likely to gain the attention of this group of people through outstanding product selling points and innovative marketing forms.

4. Household electrical appliances industry: Subcategories have been greatly promoted, and exposure has been continuously increased.

4.1 Kitchen and bathroom appliances, household appliances and small household appliances are concentrated at the high point before the official sale, while kitchen small household appliances and household appliances are focused on the week before the official sale.

4.2 small household appliances are rich in categories, and beauty instruments, razors, electric toothbrushes and other categories have gained more exposure.

4.3 Taking the category of sweeping robots as an example in household appliances, different brands launch different main products according to the pain points of cleaning scenes, and the spread of selling points of new brand products is more likely to impress urban female users and attract attention.

5, brand heat index map

1. Advertisers will adjust media delivery before and after the big promotion node to realize rapid sales transformation.

2. The beauty industry portfolio uses social and video media to plant grass for drainage and quickly increase exposure, which affects users’ minds and promotes sales transformation.

3. The food and beverage industry tends to reach users through online video media, and greatly promotes the advertising resources before the node to tilt towards the head media.

4. The household appliance industry follows the existing delivery habits and increases the delivery of social attribute media.