JD.COM Mobile established the ＂Star Project＂ alliance with its partners to promote the standardized development of the market for functional machines and low-priced smart phones.

On April 18th, the conference of JD.COM Mobile Phone "Star Project" Alliance was held in Beijing with the theme of "Concentrate on the New Machine". At the event site, representatives from JD.COM Mobile Phone, Tel Terminal Laboratory of ICT Institute, Ziguang Zhanrui, GFK, Tianyu, Philips, Nokia and many other brand manufacturers discussed the development direction of the functional machine and low-priced smart machine industry, and announced the formal establishment of the "Star Project" alliance, aiming to contribute to the construction of a benign industrial development ecology and enhance the consumer purchase experience. On the other hand, in order to make it easier for users to buy quality-guaranteed function machines and low-priced smart machine products, JD.COM mobile phone "self-operated flagship store of function machines" was officially opened on the same day.

Set up an exclusive quality inspection and certification platform to solve the pain points of users’ purchase.

In recent years, with the rapid development of mobile Internet and mobile application ecology, the penetration rate of smart phones has been continuously improved, and product functional technologies have also been continuously innovated and broken through. Under this background, affected by market demand, functional machines and low-priced smart phones have gradually retreated from the mainstream market to marginal mobile phones. However, for non-first-and second-tier cities and some specific user groups, there is still a large demand for these two categories. According to incomplete statistics, the current market size of functional machines is 30 million. However, due to the lack of industry norms, the market of functional machines and low-priced smart phones is currently chaotic, and frequent problems such as false labels of mobile phone functions and counterfeiting of merchants have led to poor purchase experience for consumers, and the rights and interests cannot be guaranteed, which has led to bottlenecks in the development of the industry.

As a trusted channel for consumers to purchase mobile phones, JD.COM led the establishment of the "Star Plan" alliance. On the one hand, its goal is to make structural adjustments to functional machines and low-priced smart machine products based on the "responsible supply chain" to meet the needs of target consumers. On the other hand, by setting up a quality inspection and certification platform for exclusive products, we can eliminate the chaos in the industry, solve the pain points of users’ purchase, and build a benign and healthy industrial ecology. Therefore, JD.COM, together with the Tel Terminal Laboratory of ICT Institute, has established a quality inspection system for exclusive products, which includes three dimensions: appearance, manual configuration and basic function inspection. Among them, appearance detection includes detecting whether the appearance is painted off, whether the screen is broken and whether the accessories are complete; Manual configuration detection includes whether the network access permission sign is true and whether the configuration is consistent with the manual; The basic function detection includes the detection of hardware interfaces such as startup, charging, basic operation, screen display and headphones.

The relevant person in charge of the Tel Terminal Laboratory of ICT Institute said that ICT Institute has accumulated a lot of experience in smart phone industry supervision, policy planning, standard setting, industrial communication and testing and certification for a long time, and this time, JD.COM Mobile is jointly established to build a quality testing and certification platform with professional ability, so that consumers can buy products that pass the quality test without worry. The Tel Terminal Laboratory of ICT Institute has professional automatic test equipment, which can automatically test whether the basic functions of mobile phones are working normally and the results of performance indicators. The results are reliable and traceable, and will continue to escort consumers’ purchase experience in the future.

JD.COM’s mobile phone "self-operated flagship store of function machine" has taken many measures to promote the development of the industry.

At the same time as the establishment of the "Star Project" alliance, at the event site, the JD.COM mobile phone "self-operated flagship store of function machine" was officially announced. Focusing on the core low-priced main explosive products, JD.COM Mobile will realize global traffic circulation growth through yard matching, field traffic linkage, refined operation and traffic support, and make this store a sales position of "Star Project" alliance mobile phones. This means that consumers can not only buy functional machines and low-priced smart phones that have been tested by professional products in the Tel Terminal Laboratory of ICT Institute in JD.COM, but also enjoy differentiated services such as limited time in JD.COM in 211, only replacement for 180 days, which really makes consumers have no worries about purchasing machines.

In addition, JD.COM data shows that nearly 70% of consumers of function phones and low-priced mobile phones come from markets below the fourth line. Facing the huge offline depth of the mobile phone market in China, JD.COM Mobile will also promote functional machines and low-priced smart phones through offline stores represented by Jingdong House and JD.COM Mobile Digital Store in the future, helping brand manufacturers to expand offline channels. While improving the convenience of purchase, consumers can also enjoy the same price and service in the store as online, and purchase more peace of mind. At the same time, JD.COM Mobile will cooperate with the three major operators to create an integrated service based on the combination of terminals and services, and provide users with contract products with the highest cost performance, such as direct purchase, exclusive rights and telephone charges.

At the event site, as a member of the JD.COM Mobile Phone "Star Project" Alliance, representatives of upstream and downstream brand manufacturers and partners also expressed that they would do their part to improve the current situation of the industry. The relevant person in charge of Ziguang Zhanrui said that Ziguang Zhanrui has been deeply involved in mobile communication for more than 20 years. On the one hand, it has continuously invested in the 5G field, on the other hand, it has continuously promoted the development of inclusive products. In the future, together with JD.COM mobile phone, Ziguang Zhanrui will further promote product iteration and technical feature upgrade, help brands to create more high-quality terminal products, and let a wider range of users enjoy smart life.

At the end of the conference, in order to commend and encourage these excellent partners who walk with JD.COM Mobile, JD.COM Mobile presented awards to the outstanding partners in 2022 who came to the site. Among them, Tianyu won the "Most Popular Brand Award"; Nokia and ZTE won the "Best Quality Award"; Shenzhen Yiwei Zhilian Technology Co., Ltd., Shenzhen Jincheng Tengda Technology Co., Ltd., Shenzhen Newman Qihang Technology Co., Ltd. and Shenzhen Pinduofu Digital Co., Ltd. won the "Excellent Partner Award"; Philips E6810 and AGM G2 won the "Best Innovative Product Award"; Guardian Bao and Duoqin won the "Best Service Award"; Xiaodu, Pepsi, Pepper, Sony Ericsson and Little Hornet won the "Most Potential Brand Award"; Letv and 360 OS won the "Best Rookie Brand Award", and Caring Heart, Coolpad and Gionee won the "Best Marketing Award".

In the future, with the implementation of the related measures of JD.COM Mobile Phone "Star Project" Alliance, JD.COM Mobile Phone will continue to gather wisdom from many parties, efficiently integrate the upstream and downstream resources of the industrial chain, promote the standardized development of the market for functional machines and low-priced smart phones, stimulate new vitality of the market, and provide consumers with more high-quality products and worry-free services.