For example, Disney is in Hong Kong and Shanghai, and Chimelong is in Guangzhou and Zhuhai. It is particularly important to create a super IP for cultural tourism in the process of shaping city business cards. Located at Oujiangkou, the theme park "Oriental Star" created by Fanhua Sports, a leading domestic sports enterprise, is currently under intensive construction, and it is expected to be put into operation in one and a half years, and the matching residential project Xingyuhai will also usher in the opening, and a complete and modern cultural and tourism complex integrating literature, travel, business and residence will soon surface.

Bird’s-eye view of "Oriental Star" paradise.

City "new landmark"　Commercial "new species"

At the end of 2019, Pan-China laid out the Oujiangkou New District closely following the urban development, and built a high-end property form of "Paradise+Commercial Street+Theme Hotel+Residence" with a grand scale of about 270 mu, creating Wenzhou people’s own "Disney" and building a rare paradise holiday life field in southern Zhejiang and northern Fujian.

The Oriental Star Cultural Tourism Project is located in the core area of Oujiangkou Industrial Cluster, and will be built according to the world-class paradise experience, combined with the cultural characteristics of Wenzhou, to create a new era cultural tourism landmark that meets the cultural and entertainment demands of the city’s all-age customers.

Theme Park and Wenlv Real Estate are land development and real estate property development based on tourism, leisure and vacation, which are formed around tourism behavior in tourist destinations. They are cross industries formed by the integration of tourism and real estate, but they are by no means limited to these two industries themselves. "We have seen the rich seaside tourism resources in Oujiangkou, but to keep the guests, we need this one-stop high-end hotel and paradise to support them." The relevant person in charge of Pan-China said that they are confident to build the best tourism complex in Oujiang Estuary, and they are full of vision for building a more perfect tourism, leisure and holiday industrial chain in Oujiang Estuary.

Pan-China Xingyu Sea is naturally the first project to receive the "paradise effect". With the help of the paradise complex, the location advantage of Pan-China Xingyu Sea is more prominent, the supporting facilities are more perfect, and the future value space is more infinite. At the same time, the park will gather a large number of people and bring a demographic dividend to Oujiangkou New District. The regional facilities will be subversive, which will promote a new upsurge of tourism in Oujiangkou and recreate new landmarks in the city.

Focus on "immersive" iteration "new gameplay"

In the era of cultural and tourism integration, the immersive travel experience is sought after by the market. In order to make consumers have a better immersive experience, the planning and design of Oriental Star fully embodies marine cultural elements and Wenzhou characteristic cultural elements, and redefines the concept of urban leisure cultural tourism complex. The theme park takes the legend and myth of fishermen as the story line, creating a unique hotel group, a city of the sky, an indoor water park, an outdoor theme park, a night tour park and a family entertainment center. The park covers 3 innovative product groups, 9 featured products and 23 amusement projects with multiple contents and forms, and the products cover all ages.

In order to cope with the change of user groups, Oriental Star attaches importance to the development of tourism destination content, IP and scenes, and meets the needs of large-scale people with its diverse product categories, refreshing people’s cultural travel experience. It is worth mentioning that the world’s first sky sports adventure complex, Sky City, will be built in the park, which will be integrated with the white castle and take its shape from Yandang Mountain. Based on the steel structure frame, there are hundreds of unpowered play units with different difficulties and forms and various adventure parent-child experience projects, such as air challenge (rope net climbing), cave exploration (hole exploration) and sky farm.

In addition, the Oriental Star theme park also includes an indoor constant-temperature water park of over 10,000 square meters to meet the play needs of all ages from children to adults; About 70,000 square meters of outdoor theme park, with four distinctive theme zones planned, presents a totally different amusement atmosphere.

The rise of a plate can not be separated from mature commercial facilities. The project has created an immersive and experiential business district of over 30,000 square meters, which will become the only large-scale pedestrian street in Oujiangkou, and has introduced internationally renowned commercial brands and children’s research and education platforms. The awning, interactive audio and video facilities echo the idea of creating a night tour park in Wenzhou, creating a unique theme cultural business street atmosphere.

Pan-China Xingyuhai is about to open.

Focus on "Xingyuhai" with its own "added value"

Compared with other simple tourism or real estate projects, the characteristics and advantages of theme park and Wenlv real estate are that it is a seamless grafting of tourism and real estate, with better natural landscape and architectural landscape, perfect supporting functions and high investment value, which plays an important role in promoting the development of regional economy.

As a part of the "residence" of this cultural tourism complex, Xingyuhai has its own aura before its appearance. Whether it is the internal configuration of the theme park or the over 30,000-square immersive business district, Xingyuhai has a more sense of life and human touch.

In 2021, Fanhua Xingyu Sea will be grandly opened. The project covers an area of about 76.98 mu, located in the living area on the south side of Oujiang Estuary and on the east side of Oriental Star Theme Park. It consists of 14 high-rise buildings distributed in array, with a total construction area of about 210,000 square meters. It covers a variety of apartment types with a floor area of about 88 square meters to 137 square meters to meet the transition from just need to improvement. There are both small-sized units that investors love, and they can provide one-step improvement for geographical customers.

It is understood that Pan-China Xingyuhai combines the essence of Chinese and Western gardening with world product creation standards to create an artistic aesthetic park of "one ring, two axes, four performances and five realms", where you can enjoy poetry and distance at your doorstep. About 100 square meters of Kangjian Square and 900 square meters of growth paradise make the old have fun and the young have fun. High-grade aluminum plate+first-class dry hanging stone+glass modern materials are selected for the facade of the building, and the international fashion texture is interwoven with the river view to rejuvenate the cover of Oujiang Estuary. "buy a house for a while, the property for a lifetime." High-end property management Greentown property provides the best service for the owners with wisdom and service standards, and respects life with courtesy.

In addition to the strong supporting facilities of the project itself, it also has unique regional supporting facilities. The city is developing eastward, and the Oujiangkou plate, which is located at the mouth of the east of Wenzhou and occupies the intersection of Wenzhou coastal functional contact axis and Oujiang urban expansion axis, is rich in supporting resources such as transportation, industry, education and medical care because of its unique geographical core position.

In the future, the theme park with millions of people will become the engine power to attract people from the Oujiang estuary and drive the regional people flow; A fashionable street block covering leisure, shopping and catering will become the source of fashion in Oujiangkou. The theme park star-rated hotel will become a trendy leisure resort; Park-style residential area in the center of a prosperous body will usher in a new era of human settlement. (Reporter Wu Xiurong)