[Implementing the Nineteenth National Congress of the Communist Party of China] The Internet has boosted China’s excellent traditional culture to glow with new vitality

　　China Youth Network, Beijing, April 20th.(Reporter Liu Shangjun) In today’s world, the information technology revolution is changing with each passing day; In contemporary China, the cause of online information has developed by leaps and bounds. Internet has also made remarkable achievements in promoting the inheritance of Chinese excellent traditional culture, and has become a booster to stimulate the cultural innovation and creativity of the whole nation and build a socialist cultural power.　　

　　Culture is best passed down when it touches the "net"

　　This is a shocking online media interview to explore the memory of human civilization.

　　In September, 2017, a large-scale network communication activity of "Celebrating the 19th National Congress of the Communist Party of China" was launched. Nearly 100 central news websites, local news websites and commercial websites, as well as more than 200 editors and journalists from new media and traditional media in some cultural fields, went to Guizhou, Shanxi, Fujian, Hubei and other provinces, and used graphic, webcast, short video, panoramic VR display, drone aerial photography, H5 communication and other media.

　　When the camera focuses on the media friends tasting the lingering expression of Xiaogan rice wine, when the video shows the melodious and magnificent singing of Guizhou Dong people’s great songs, and when the pictures reveal how the lifelike Xiamen lacquered line carvings were made, these wonderful Chinese "intangible heritages" distributed in all ethnic groups in various regions of the country also made a stunning appearance in front of hundreds of millions of netizens for the first time through the east wind of the Internet, and brushed up a wave of cultural upsurge on the Internet.

　　In the report of the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader called for promoting the creative transformation and innovative development of Chinese excellent traditional culture. In today’s "internet plus" era, the production and dissemination of phenomenal online cultural products is the fruitful fruit of creative transformation and innovative development, which strongly promotes the promotion, inheritance and development of Chinese excellent traditional culture.

　　"The biggest problem facing the inheritance of China’s excellent traditional culture is its complexity. In the current environment, simple and interesting things are more easily accepted. This has brought certain challenges to cultural heritage. " Speaking of the inheritance and development of Chinese culture in the new era, Zhou Yijun, an associate professor at the School of Journalism and Communication of Peking University, is very much looking forward to the collision between it and the application of trend technologies such as VR and short video. "Using new Internet technologies and expressions can not only show the whole process of intangible heritage, but also give the audience a tactile angle."

　　"When we show a complex antique, its making process and mystery will be greatly concerned." For example, he said that the previously popular "I am repairing cultural relics in the Forbidden City" may not be very attractive if it only shows the achievements of cultural relics, but when we show the process of its production or restoration, it will arouse people’s great interest. "The audience not only sees how the master does it from the perspective of observation, but also seems to have experienced the production of a cultural relic."

　　On March 16, 2018, the National Youth VR Short Video Contest of "Implementing the 19th National Congress of the Communist Party of China" was held in Beijing. The young people who participated in the event experienced VR glasses on the spot, and the most fashionable technology collided with traditional crafts to explore new ways of inheritance. Trainee reporter Chen Xinyi photo

　　Culture even "net" goes out to sea by boat

　　The attraction of Chinese culture on the Internet is not only reflected in the traditional cultural types. At present, China’s online cultural products, represented by e-sports, online literature, online music and online film and television dramas, are increasingly going to the world, and there are countless "circles" in today’s global interconnection.

　　Through the Internet, China’s excellent cultural products are more and more known and loved by foreign people. According to statistics, up to now, nearly a thousand domestic e-sports products have been exported overseas. At the same time, China’s online music products can be downloaded and played in most countries in the world, and some countries’ online music platforms also specially set up China music columns. In addition, in the past year, nearly 200 works of China’s online literature were authorized to be downloaded by foreign online users, and some online film and television works adapted from online literature were welcomed by foreign people.

　　"Facing the future, we should be inclusive, harmonious but different, strengthen cooperation in the fields of culture, education, tourism, youth, media, health and poverty reduction within bilateral and multilateral frameworks, promote mutual learning among civilizations, and make mutual learning among civilizations a bridge to enhance friendship among people of all countries, a driving force for social progress, and a link to maintain regional and world peace." On April 10th, the 2018 Annual Meeting of Boao Forum for Asia opened in Boao, Hainan Province. In his keynote speech entitled "Opening up, Creating Prosperity, Innovating and Leading the Future", the Supreme Leader of president emphasized cultural cooperation and civilized exchange.　

　　On this point, Wang Yimin, a young director from the mainland of China, felt deeply. After his micro-video work "Children of Tianshan Mountain" went abroad and won more than 20 foreign awards, in recent years, he also began to pay attention to and try the innovation and development of online film and television dramas. He believes that the Internet has spread the good story of China’s cultural feelings to all countries in the world, and it has been sought after, which shows that it is not that we don’t have good works, but that good works have not been spread.

　　The awarding ceremony of "Children of Tianshan Mountain" at the Chinese Film Festival in Berlin, Germany.

　　On November 30th, 2016, General Secretary of the Supreme Leader delivered an important speech at the 10th National Congress of the China Federation of Literary and Art Circles and the 9th National Congress of the Chinese Writers Association, stressing that we should persist in not forgetting the original, absorbing foreign countries, facing the future, transforming in inheritance, surpassing in learning, and creating more excellent works that reflect the essence of Chinese culture, reflect the aesthetic pursuit of China people, spread the values of contemporary China, and conform to the trend of world progress, so that our literature and art can have distinctive China characteristics. "

　　"The general secretary’s speech pointed out the direction for literary and artistic work and put forward higher requirements. The film shows the cultural heritage and connotation of various countries, and understands and trusts each other in exchanges. " Wang Yimin said that with the rapid spread of the Internet, online film and television works should stick to the "red line". As young creators, we should shoulder the responsibility, create excellent realistic works, pursue innovative practice, face real life, and spread the good story of China with our true feelings. Reflect the spirit of the times, not blindly cater to the market and cater to the audience.

　　Cultural "net" warms the soul.

　　In the report of the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader proposed to strengthen cultural self-confidence and promote the prosperity of socialist culture, and called for strengthening the construction of Internet content, establishing a comprehensive network governance system and creating a clear cyberspace.

　　According to statistics, the large-scale network communication activity of "Ode to China in Cultural Context" has read more than 50 million topics in Weibo, and many netizens have left messages saying:

　　"The context is the national context, and the literary movement is the national movement."

　　"The long history and splendid culture of the Chinese nation are endless, and no matter how big the wind and rain are, they will never fade."

　　"Excellent traditional culture and beautiful rivers and mountains are our pride, and we must continue to inherit and carry forward."

　　… …

　　Paying attention to intangible cultural heritage, spreading intangible cultural heritage and inheriting intangible cultural heritage, the most dazzling "national style" has gathered on the Internet to further create a strong public opinion atmosphere for promoting Chinese excellent traditional culture in the whole society. These phenomenal online cultural products are enough to prove that the spread era of "internet plus culture" has arrived. The close combination of the two will boost the endless beauty of culture, and also play the leading role of socialist core values in national education, the creation of spiritual civilization and the creation, production and dissemination of spiritual and cultural products.

　　Behind every cultural product, there are deep hidden ideas, humanistic spirit and moral norms contained in Chinese excellent traditional culture. As the main position of Internet content construction, culture also integrates socialist core values into all aspects of social development and transforms them into people’s emotional identity and behavior habits.