Memories of the past classics-color TV articles
The history in memory can’t be forgotten for a long time because it has left a deep mark on people’s hearts. When did China have the first TV set? This problem is out of my time. The time I can recall is from the 1980s to the early 1990s. At that time, the three major items of family became synonymous with family modernization in China. Television, in particular, has become a symbol of a wealthy family. At that time, any brand of TV was in short supply, so it was hard for people to buy a TV. You have to wait in a long queue with "tickets" to buy a TV set that people can worship like "God". At that time, the TV sets that were very popular were "Huangshan" and "Sabah" in Anhui. But they are just passers-by in history, quietly disappearing into people’s memory.
Television processing workshop China’s color TV industry started in the mid-1970s, and has gone through three historical periods, namely, the lead-in period from the mid-1970s to the early 1980s, the growth period from the mid-1980s to the early 1990s, and the maturity period from the late 1990s to the present.
● China TV from scratch —— The first TV was born in 1958.
This antique on display in the museum isChina The first TV, Beijing Brand made in Tianjin, was born in March 1958 (Great Leap Forward period). At that time, Tianjin Communication Broadcasting and Television Factory produced the first Taipei Beijing brand 14-inch black and white TV set by using domestic electronic tubes and Soviet components. This achievement makes China’s TV development technology basically at the same starting line as that of Japan. 2007 is the 49th birthday of this famous TV set in China. But judging from the economic situation in China at that time, many ordinary people could not enjoy TV sets. So it was not popular at that time. When TV sets entered thousands of households, it was also called the period of reform and opening up.
I was born in the period of reform and opening up. I remember when I came home from school as a child, my mother always told me not to watch cartoons until I finished my homework. At that time, the TV set was for cartoons for me. The first cartoon I saw in my memory was Astro Boy. The first color TV set I have ever seen is the 18-inch CRT of the Great Wall. Now LCD TV has entered ordinary people’s families, but CRT TV has not withdrawn from the historical stage. Today, the author will take you back to the past 50 years.
Chinese classic CRT TV.
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"The Leader in the Age of Gold Star TV and Color TV"
"The originator of Sino-foreign joint venture TV for Furi TV"
Evergreen tree in domestic products of Changhong TV.
"Peony TV sets are the pride of our Beijingers"
"Leap and triumph TV history is a thing of the past"
"The originator of Sino-foreign joint venture TV for Furi TV"
Evergreen tree in domestic products of Changhong TV.
"Peony TV sets are the pride of our Beijingers"
"Leap and triumph TV history is a thing of the past"
"Three Big Pieces of Panasonic TV Set"
"『SONY Teletron needs tickets to get it."
"Philips TV was expensive from the beginning."
"『SONY Teletron needs tickets to get it."
"Philips TV was expensive from the beginning."
● Venus TV, the leader in the era of color TV
Venus color TV is not very clear in my memory. I remember that I saw this kind of TV at my grandmother’s house at that time. To be honest, the influence was really not very deep. However, it was only by inquiring about the information that it was discovered that this TV had such a big head.
Jinxing brand color TV is a famous brand product of former Shanghai TV Machine Factory (now Shanghai Radio and Television Group Co., Ltd., Shanghai Radio and Television Group). There used to be quite high praise and popularity.
In 1978, the state approved Shanghai TV Machine Factory to introduce the national excellent color TV production line, and in October 1982, it was officially completed and put into production. Since then, as a landmark product in Shanghai, Venus has won various honors and awards from the Ministry of Commerce, such as Golden Bridge Award for the Best-selling Domestic Famous Brand Product, Chinese Famous Brand Large Screen Color TV, Famous Products Recommended by National Shopping Mall, china association for quality’s Most Satisfied Products, National Fiona Fang Symbol by the State Bureau of Technical Supervision, Five Best-selling Brands in China and ISO-9002 Quality System Certification Certificate.
The development idea of Jinxing color TV selection is "moderate scale, appropriate share" and "high-tech content, high quality". Its market positioning is mainly aimed at Shanghai, and it is proposed that Jinxing boutique color TV should adapt to Shanghai’s position as a national economic, financial and trade center. It has also introduced high-tech functions such as teletext and digital series products, as well as 16∶9 widescreen color TV, plasma color TV, full-screen color TV and 43-inch rear projection color TV.
● Furi TV is the originator of Sino-foreign joint venture TV.
This brand of TV set was used in my father’s factory. At that time, I didn’t like watching football very much. At that time, my father ran to the stadium to watch the ball when there was a football match.
Fujian Furi TV Co., Ltd., founded in 1981, is the first Sino-foreign joint venture in China electronics industry and one of the first color TV manufacturers in China.
Furi’s joint venture partners are Fujian Province and Hitachi, Japan Co., Ltd., and Furi was once one of the top 100 electronic enterprises in China. In 1994, Furi’s color TV production and sales exceeded one million units, ranking among the top five in the domestic color TV industry.
After 1998, faced with the increasingly fierce domestic color TV price war, Furi Company chose to avoid the sharp edge and shifted its strategic development focus to overseas markets. The color TV sold in the domestic market was changed to "Hitachi" brand, and Furi color TV disappeared in the domestic market for four years.
In 2002, Furi faced the domestic market again after restructuring. In 2003, due to the upgrading of color TVs, the price war in the traditional color TV field gradually calmed down, and Hitachi no longer produced and operated ordinary color TVs. Furi Company decided to re-launch the "Furi" brand in the domestic market. Resume the original production line, and launch high-end products such as LCD, rear projection and plasma color TV across the board.
● Evergreen tree in Changhong TV set made in China
Changhong TV has a great influence on my family. My grandfather’s first TV was Changhong. As long as I have a holiday at school, I will stay at my grandfather’s house and watch colorful Transformers!
In August, 1989, Changhong Color TV set a nationwide price reduction, which initiated the first price war in the history of color TV sets. Fifty days later, the state introduced a price reduction policy for color TV sets. Since then, domestic color TV sets have got rid of the shadow of planned economy, and enterprises have gained the initiative in marketing their own products. This is also the beginning for domestic brands to find their own price positioning and form market segmentation. Since then, domestic color TV sets have been continuously reduced in price, which not only gained market share, but also popularized color TV sets in China. Urban residents have more than 100% color TV sets, and rural color TV sets have reached 32.5%.
By the mid-1990s, there were 98 color TV enterprises in China, and the annual output of domestic brand color TV sets was as high as 35 million. In the fierce competition, some weak enterprises have been eliminated one after another, while Changhong, Konka, TCL and other enterprises have continuously improved in quality and technology, and cleared up the market through a round of price wars, and quickly developed into the backbone enterprises and leading brands in the China color TV market.
In 1996, the sales of domestic color TV sets exceeded those of imported ones for the first time. After some foreign brands’ domestic color TV technology leaps and bounds and continuous wars, the market sales are evenly matched and shrinking. The market share ratio of domestic brands and foreign brands has gradually changed from 2∶8 to 8∶2.
● Peony TV is the pride of Beijing people.
I haven’t seen Peony TV in my life, but I have seen it in movies. At the end of the movie "Our Cow is Hundred Years Old", the lazy man’s wife is holding the Peony TV.
Peony used to be a banner of home appliances produced in Beijing. Beijing Peony Electronics Group, the manufacturer of Peony TV, is a large-scale backbone enterprise in China’s electronic industry. In 1982 and 1983, when the domestic TV industry was just starting, Peony introduced a technologically advanced production line from Japan. In the era of supply by ticket, it achieved an amazing market share of more than 50% and became an absolute leader in the industry. In 1980s, owning a Peony brand color TV was once the dream of ordinary families in China. Until the early 1990s, the market share of Paeonia suffruticosa remained at a high level of about 20%. In 1993, the output reached 700,000 units, which was obtained for four consecutive years from 1992 to 1995.
"Golden Bridge Award for the best-selling domestic brand-name goods in China" and won the honor of "China Famous Brand Color TV". However, since 1996, the competition in the color TV market has become increasingly fierce, especially in the face of the price offensive launched by Changhong and other manufacturers, Peony TV has been slow to respond, and the market sales have plummeted. Peony’s strong color of state-owned enterprises has caused excessive redundancy, insufficient funds, inability to fight back in the market, and decision-making mistakes have further accelerated the decline of peony. By 2000, Peony brand color TV had basically stopped production, and the TV factory maintained its operation by producing "labeling machines".
In September 2002, Beijing Peony Electronics Group Company invested its own equipment assets and the trademark "Peony" into Jiangsu Cyber Electronics Co., Ltd. and established Jiangsu Cyber Peony Electronics Co., Ltd. Peony TV, a famous domestic TV brand in the past, officially married Zhenjiang, Jiangsu. In July, 2003, Peony Color TV finally reappeared quietly, with the main target of export, and started with low-end products below 1,500 yuan in the domestic market. However, the industry is not optimistic about such low-end positioning, and it is still difficult to find "peony" in major markets such as Beijing.
● Leap and triumph TV history is a thing of the past.
Feiyue and Kaige TV sets are relatively popular color TV sets. Many people in our home use these two brands of TV sets.
Shanghai’s old-fashioned light industrial products once enjoyed infinite scenery in China. Besides "Venus", there are also TV brands such as "Kaige" and "Feiyue". As early as 1984, Feiyue and Kaige put forward the concept of after-sales service such as door-to-door service and exchange, which was a revolutionary move at that time. These brands have won the market and reputation with excellent product quality, strong technical force and perfect service, and the demand exceeds the supply.
The "Feiyue" brand TV set is produced by Shanghai No.18 Radio Factory, and "Kaige" is the black and white TV set brand of Shanghai No.4 Radio Factory. Later, "Leap" was also incorporated into the name of No.4 Radio Factory. When color TV became popular, Radio No.4 Factory, which only produced black and white TV sets, stopped production in the early 1990s.
In 1996, Shanghai Radio No.4 Factory announced its closure, and now only the maintenance department is left. After the closure of Radio No.4 Factory, it has not produced any more "Leap" and "Kaige" TV sets, and the trademarks of "Leap" and "Kaige" have not been transferred so far. Since then, the triumph and leap TV sets have disappeared. Only occasionally in the reports, I saw that a number of counterfeit "triumph" and "leap" TV sets were investigated and dealt with as a kind of nostalgia.
● Three Big Pieces of Panasonic TV Set
Panasonic TV was very popular 15 years ago. At that time, it would be great if anyone had an imported TV. My classmate had a Panasonic TV, which his father brought back when he was a sailor. There are many people who come to his house to watch TV every day.
Panasonic is also a manufacturer of traditional CRT TVs. As early as 15 years ago, my neighbor bought a Panasonic 20-inch TV. At that time, compared with the previous 21-inch or even 25-inch TV, the size and picture were improved, and the quality was excellent. Today, after 10 years of good quality, it is still youthful and has not had any problems.
● SONY Telilong needs a ticket to get it.
First of all, I have to say that Sony, the king of our CRT TV. Presumably, SONY’s Teletron has been deeply rooted in many people’s hearts. Let’s review SONY’s Teletron technology first: Sony used a patented technology-single gun and three beams technology. The electron gun of Teletron CRT adopts MALS (Multiple Astigmatic Focusing System-), EFEAL (Diffusible Scanning Elliptical Aperture Lens) and L-SAGIC (Low Voltage Aperture Cathode Tube) and other technologies. Thanks to this, Telilong CRT is excellent in brightness and color expression, and the performance of color purity is also quite good. However, the structure of single gun and three beams requires high related control circuits. If the technical level of the manufacturer is not too hard, it is easy to produce defects in focusing and geometric distortion, which can also show SONY’s strength in production technology.
● Philips TV was expensive from the beginning.
Royal Philips Electronics is one of the largest multinational electrical enterprises in the world with a history of more than 100 years. Philips TV also entered the domestic market earlier.
Philips TV was still very popular in China in the 1990s, and it was also one of the few non-Japanese brands at that time.
My understanding of Philips TV was seen at my uncle’s house when I went to Hong Kong. At that time, I was very young and had never seen such a big TV. I thought it was much better than the TV at home. I wanted to take it home when I left.
Concluding remarksI don’t know what life is like without TV. But with the TV, every night, the busy father put down his work, and the mother took off her apron tied around her waist. The whole family sat around the TV, and countless laughter came from one small room after another.
Batch after batch of TV sets have fulfilled his historical mission, bringing happiness to thousands of families, and allowing many people to visit the scenery of countries around the world and learn about state affairs without leaving home. Television sets replacing CRT have appeared, and CRT TVs will gradually withdraw from the stage. In fact, we don’t have to feel sorry for CRT. Their achievements have gone far beyond any praise given by people. Maybe in 1000 years, when people find a CRT TV in unearthed cultural relics, they will also sigh.
Let’s applaud the following TV heroes!
Once a domestic brand
Changhong, Konka, Skyworth, TCL,Xiahua , Hisense, Haier, Venus, Panda, Beijing,
West Lake, Gaoluhua, Lehua, Dongbao, Furi, Anhua, Baihua, Lily, Baile, Baosheng,
Gemstone flowers, rainbows, colorful stars, the Great Wall, Chengdu, Changfeng, Changfei, Changhai, Chunlan, Spring Breeze,
Spring bamboo shoots, Dongda, Donghai, Flying Deer, Yellow River, Huanghaimei, Huangshan, Huanglong, Huari, Haiyan,
Haihong, Haile, Huanyu, Hongmei, Hongyan, Chrysanthemum, Jinhai, Jinfeng, Jinta, Golden Magpie,
Goldfinch, Jiahua, Kunlun, Kaige, Kangli, Kanghong, Kangli, Kangyi, Peacock, Happy,
Longjiang, Lihua, Peony, Merlot, Mengmeng, Nansheng, Qingdao, Ruyi, Shencai, Camellia,
Tongguang, Weipai, Yu Xiang, Xuelian, Xinghai, Xiangyang, Happiness, Nippon Pine, Yingge, Aerospace,
Yonggu, Yongbao, Zhuhai, 888, Ganxin, Huafa, Huaqiang, Feiyue, Feilang, Nanbao,
Fei Yan, Xin Sida, Cai Ling, olimp.
All relevant information in this article is extracted from the Internet and related forums. This article also aims to hope that more TV lovers can have a deeper and more detailed understanding of the history of China TV. Xiaobian is sincerely grateful for the relevant information provided by many experts on the Internet. In particular, I would like to thank Cheng Tian from Sina Blog for his article "The TV Brand in Memory and the Development History of China TV".