China News Service, Toronto, November 21st (Reporter Yu Ruidong) According to the data updated on November 20th in British Columbia, Canada, severe floods and geological disasters in the province have caused four deaths, and one missing person has not been found yet.

　　The disappearance and death occurred in Lillooet in the Fraser Valley and near Duffy Lake in the inland area of the province. The deceased was a woman and three men.

　　The province’s autopsy service said that law enforcement and search and rescue personnel have been trying to search for people reported missing in extreme rainfall and mudslides in the past five days. Relevant departments will do their best to determine the unfortunate situation, record it, and make suggestions if possible to prevent similar deaths from happening again in the future.

　　Extreme weather, such as continuous heavy rainfall since the 14th of this month, has caused rare severe floods, landslides, mudslides and other disasters in British Columbia, located at the western end of Canada and along the Pacific coast. About 18,000 people were forced to evacuate due to the flood, nearly 10,000 houses were under evacuation orders or evacuation warnings, and a large number of farm animals died in the flood. British Columbia declared a two-week state of emergency on the 17th.

　　In order to ensure disaster relief, British Columbia announced the implementation of temporary fuel restrictions on the 19th. Ordinary people’s vehicles are only allowed to buy 30 liters of fuel at each gas station. This measure is planned to be implemented for about 10 days. This has led to long queues at oil stations in the Greater Vancouver area, and some oil stations have sold out of fuel.

　　At the same time, although some of the affected highway sections have gradually resumed traffic, British Columbia still prohibits vehicles that make "non-essential" trips from entering specific sections. The province also reminded people that drinking wells in flood-affected areas may have been polluted.

　　The meteorological department has issued an alarm, and it is expected that heavy rain, strong winds and low temperature will sweep across the northern coast of British Columbia and move south in recent days.

　　The Canadian federal government has deployed troops to assist British Columbia in flood fighting and disaster relief. The federal government and the province also set up a joint working group on supply chain to promote the full recovery of logistics as soon as possible. (End)

At present, social interaction is almost rotten. Any industry will add a social element, and anyone may say that I am a social interaction. So do you really understand what social interaction is? Do you really understand the nature of social interaction? In this paper, I will try my best to use the whitest and most concise language to explain my shallow understanding of the social industry.

Good question, no chance to breathe.

Personal understanding, socializing, stripping away all other things, the most core essence, in fact, is just one sentence,Socialization is time..

Well, I think someone will definitely refute me, cursing this guy xx in my heart. Why do you say that socializing is time? Let’s release it at the next level. Socializing is actually a process of communication between two people, and this process is not to pay time. Don’t tell me you’re a Nami buster. Touch the antenna. Over.

As mentioned above, socialization is the process of communication between two people, and why should we spend this time to do it? Remember that human beings are relatively dark animals, and the so-called unprofitable can’t afford to get up early. Well, what human beings do is basically purposeful, and the answer to this purpose is actually quite simple.To get the same amount of value exchange.

What is value exchange? Take a chestnut as an example. I am a student and you are a teacher. The social behavior of the two of us is in class. I spend time in class and you spend time in teaching. My value is RMB (tuition), and your value is knowledge in my stomach. I exchange RMB for your knowledge. In the course of class, time is brushing away. Isn’t this social? Please raise your hand if anyone else doesn’t understand.

In general,Conventional value exchange includes the following: interest exchange, concept exchange, value sharing, food, loneliness, social factors, life needs, finding a sense of existence and so on.

In a word, socialization is actually a process of "trading" with each other, but this "trading" is not a concept with ordinary "commodity trading". More is equivalent exchange. If one party can’t make the other party feel that our value exchange is balanced and cost-effective, it will also break the social balance, resulting in social loss.

This time, you can understand why money is everything. Money can exchange anything for you, so you won’t feel unbalanced, and you can maintain a long-term social relationship.

This formula, which I learned from previous lectures, is almost as exquisite as the mass-energy equation.

A+B+T=R

To explain, A is one user here, B is actually the other user, T is the time, and R is the reward. Continue to release, you can get the following formula:

Personality (advantage)+interest (demand)+time commitment = return.

The A-side is everyone’s different personality, which will be his advantage. The advantage of personality is similar to the assets in the physical transaction process and is your bargaining chip. For example, I am handsome, I am beautiful, I am brilliant, I am humorous and so on.

B-side is people’s interests and needs, that is, the general social sponsors. For example, I want to see beautiful women and listen to stand-up crosstalk, which is my demand, and the advantage of a user at A-side is that it conforms to my aesthetics and beauty! Then cut the crap, let’s get it straight, and B will start hooking up with A, and naturally social relations will be formed between AB (there is nothing you can do if A ignores you).

The intermediate process of combining personality advantages and interest needs requires the investment of time, energy, money and other elements, that is, cost. Everything is based on social time. You have to spend time thinking about him and spending money. This is the social process. In short, this is the essence of social interaction.

After the process of socializing, there is a reward. This bonus return means that one party is cool and the other party is high. Maybe it’s a win-win situation, maybe it’s a single win, maybe one wins more and the other wins less. Judging from experience, it is possible to maintain a long-term social interaction when the two sides reach a static balance. Unilateral repression will generally not have a good result (the same is true for love).

On the whole, the normal and stable social behavior of human beings is produced through such a formula.

Are there any exceptions?

Yes, not much. For example, love at first sight, in fact, is that both ends have become one end, how to understand, I think (deserve to be single for 10 thousand years)!

Two perspectives that will remain unchanged for ten thousand years:Spiritual or material rewards.

The spiritual reward is more about satisfying some of our needs physically (with a wry smile), and at the same time, psychologically, it will bring you continuous satisfaction such as vanity, existence, curiosity or belonging, which is the main thing, and there will also be spiritual rewards such as satisfying knowledge and information exchange.

The material rewards are relatively simple, such as cars, houses, money, etc., as long as you can touch them in reality, you can do it.

Judging from the routine in previous years, material rewards are often more attractive to users, but at the same time, it is more difficult. Spiritual rewards also started a concentrated outbreak last year, which is represented by similar high-quality original articles, people from below, and so on.

Relationship chain, information and interaction.And social behavior, fundamentally speaking, is also composed of these three.

The production of information will promote the interaction between users, and the interaction between users will directly affect the establishment of the relationship between users; This will lead to new content.

In the social category, it refers to the nature of interaction between people. It lies in three aspects: the establishment and maintenance of the relationship chain between people.

The main purpose of relationship chain is often to obtain the potential future value of social interaction.

In the social category, it refers to the content information flow. It lies in three aspects: production and processing of content, presentation form and consumption. And the content itself has qualitative and quantitative attributes.

Paying attention to content-based socialization is often to obtain a certain content or consume a certain information or content at the moment.

In the social category, it refers to the way people interact with each other. According to the mechanism of interaction, it is divided into conditional interaction and content interaction. There are one-to-one, one-to-many and many-to-many interactions in the participation mode. And realize that interaction needs media.

Interaction as the main purpose can often relieve boredom, enhance self-worth and get rich emotional and psychological experience in return.

Socialization is time, and each product actually takes up your time, but some waste your time, and some save your time. So, Internet social products naturally came into being.

Looking at the whole social process and combing the core key points, we can see the following:Breaking point, breaking ice, relationship chain, community, quality control, stickiness, transformation, profit, reciprocating, nothing more than this.

As the name implies, it is the core point of your social platform to attract users. Remember that it is best to have one or three points.

The social products visible in the market must be very large in some way, which will lead to a large number of users pouring into your products, and this kind of demand amplification is often the rapid amplification of common needs in life, which will produce such an effect.

But it will also lead to some catastrophic problems (as mentioned below).

Imagine that a user was fooled by you and wanted to play this game. As a result, when he came in, he saw that there were n points on the platform. After looking for a long time, he didn’t find the point that attracted him, so why not lose it?

There are too many explosions in history, such as the free SMS of WeChat, the map socialization of Momo, the interest socialization of Same, the acquaintance socialization of Facebook, the teasing style of xiaokaxiu, the new mode of exploration, the burn after reading of Snapchat, etc., which are listed as much as possible after the article, so I won’t go into details here.

There is no problem in ten thousand years. If you initiate hook-up unilaterally forever, the response rate of the other party is extremely low. In some cases, this low is fatal, and many platforms are just Over.

In fact, there are countless factors involved here, such as social hooking skills, platform matching accuracy, mood of both parties, etc. The social scenes of each platform here are different, and the social explosion points are different, so it cannot be generalized.

The only thing the platform can do is to match the hardware conditions of both parties as accurately as possible, and the platform can do nothing about people.

After successfully breaking the ice, the two sides actually established a relationship chain to some extent, and the establishment, maintenance and development of the relationship chain is a social problem.

Establishment is the process of breaking the ice, and how to maintain it better is also an intuitive life and death on the other hand.If the success rate of the platform is very high every day, but all the platforms are transferred to other platforms (you know), this platform has actually become a tool for "purchasing goods" in the minds of users.It’s still a little scary, isn’t it? But it’s true. How to solve it depends on the community.

The development of the relationship chain is actually more related to the life time of the platform. The more intertwined and deeper the development, the longer the survival time of the platform, and the more secure it is as time goes on. With this solidity, it will be relatively easy to realize profits.

Another 10,000-year-old problem, what is the community? Personally,The community is actually a small post bar, which takes the points of interest as the core point to aggregate the users on the platform through the points of interest.It’s that simple? Yes, it’s as simple as that, so why is it a perpetual problem?

The quality and quality of the community almost determine the lifeline and trend of the whole platform. The relationship chain between individual users is life and death, and the community relationship platform between multiple users is the lifeline.

Although the community is important, it is useless to blindly ask for more. Look at the current WeChat and qq. How many communities are dead? If the community is alive, the platform will smell, and if the community is dead, the platform will be dead (this is also the reason why the circle of friends exists).

Where is the top community at present? I think it’s Baidu Post Bar. Some people say it’s not Douban, Tianya or something. Pay attention to my adjective, top class, instead of community quality.

At the beginning, Post Bar was a typical blue hyperlink, big frame, replying to the post and cursing the street, and then Post Bar declined more and more. I think the reason is that people’s time is more and more occupied by other emerging products, and the quality of Post Bar is low (some, at that time, unspecified), and it is not driven.

As time goes on again, Post Bar has changed its skin, invited several designers, and the style has become taller, but the model is still the same. The difference is that it has been integrated into many Internet thinking and closely combined with fan content. It has been pulled up from the bottom, and it has become the most active, comprehensive, largest and professional social platform in China. Slogan has also become a post bar to find an organization, and the organization is just a point of interest, just like before.

The importance of community is closely related to the value it brings. It can promote activity, stickiness, realization, screening content and production content, etc. Every high-quality community is actually a small independent country., have their own laws and regulations (bar rules), the boss (bar owners), the younger brother (management), ordinary people (users), scum (blacklisted users), spiritual food, beliefs, almost everything. Run the community well, to some extent, the whole platform, you can safely hand it over to them for the whole, round after round of regular user iteration, almost no dead end.

Of course, keep your head alive, don’t chew on a thing, think about Kaixin. I don’t know how to change and keep pace with the times, but I’m sorry I have to be abandoned by users. However, there will still be a special case, that is, our Baidu Post Bar. Baidu is a magical company. After winning the first export of Chinese Internet, almost all the first-hand resources will be diverted into its own products, so I don’t know whether this model will still be alive and well even if it is posted 100 years later (if Baidu is still there).

Quality control and disassembly means quality control, and there are several directions, such as platform manual audit, machine screening, sampling inspection, reporting, etc., but personally, from the perspective of platform,, the most time-saving and labor-saving and the best effect is to use the community, which is equivalent to hiring a lot of younger brothers who don’t spend money to keep an eye on you. Why not? And they are all professional, at least more professional than you, and their quality control should be better than you.

Increasing user stickiness is also related to many factors, such as user quality, content quality, profit point, word of mouth, number of users, etc.The easiest way to improve stickiness is the magical community. Cooperate with the operation means of the platform to further expand this effect.So you know how important the community is.

If you have crossed so many barriers before, congratulations, you have almost seen the sunshine of victory.Or through magical community means, the quality of platform users and content has been successfully improved, and the constantly generated new content and new users have become fresh blood. The lower level has independent users as the main support (of course, there are many side details, which will be described later), and the upper level has high-quality communities to help maintain and screen, and the users of the two levels will continue to be alternately transported (inactive users are kicked out), which has become a more successful social system.With this positive development, your market influence will gradually expand and the number of users will gradually increase. What you need to do is to firmly grasp the top community of the platform, and it is time to add some profit points appropriately.

This problem has multiple profit models according to different scenarios, purposes, platforms, etc.However, looking at the current common profit models, there are nothing more than traffic realization, value-added services, membership fees and commodity sales. The first two are almost the profit points of the current mainstream APP, not to mention.

Membership fee is more interesting, as if it was specially bred for social platforms. The premise is that you control the quality of platform users and the quality of content (poor). Only in this way can users join willingly and pay for it one after another, but this risk is also the biggest, and it is very likely that users will abandon it from now on, so consider it carefully.

E-commerce platforms are the most popular for commodity sales, but I think that through community or analyzing the attributes and preferences of independent users, we can make vertical commodity recommendations and earn CPS fees. If the algorithm is proper, maybe this can become the main income of the platform. However, if you use it with caution, it will annoy the user, and it is also possible to uninstall it in minutes.

After the profit is completed, it is actually a complete social platform process. You can return to the relationship chain to optimize and explore again, or you can continue to focus on the community, constantly reciprocating, constantly changing, and constantly making profits. Of course, the wishes are always beautiful, and the reality is always cruel.

• Respect for human nature: high efficiency, excitement, interaction, concealment, etc.
• Good products: product design+business model+promotion, etc.
• Good team: strategy, operation, execution, etc.

These three points have been brought into full play, and I personally feel that there is no one after WeChat.

It’s light enough (efficient), it’s interesting to shake the drift bottle (exciting), the brush in the circle of friends is ok (interactive), the news can be ignored (hidden), and the second and third are not mentioned. It’s obvious to all that there is a boss in control.

The mobile Internet has brought social networks into a new stage. About gun artifacts, photo artifacts, interest groups, and various content sharing; Social applications are currently classified into different categories.According to the strength of the relationship, it can be divided into acquaintance socialization and stranger socialization, and it can be divided into various vertical social fields according to the field, and it can also be divided into pictures and videos according to the information bearing mode.And it also has a great relationship with social motivation, which is diverse and changing. Identity, background and different situations play different roles, and the motivation of social interaction is different. What we can grasp is the essential needs of people.

Facebook is a social graph based on "I know U", but in the later period, due to the small user scale (think about how many people you can know in reality), Facebook studied various models to bring together users with the same interests or excitement, so that such a large user scale was produced. In fact, this is also related to Facebook’s own observation of user retention, preventing users from losing too quickly, and the 521 principle are not discussed.And Facebook is simply the most awesome existence of Internet social interaction. At present, almost all social interactions are based on strangers turning to acquaintances, while only Facebook is based on acquaintances turning to strangers.Of course, there are also some in China, such as a game (ren) investment (ren) network.

Wechat, acquaintances have to mention WeChat, and WeChat is actually based on the early users led by qq. Tracing back to the source, qq was originally based on strangers, but it may be a bit far-fetched, so it should be classified as acquaintances, and it should not be humiliating.

At the beginning, WeChat focused on "free SMS", followed by the voice message function, which immediately improved the communication efficiency and enriched the communication scene. Then "people nearby" and "shake" appeared, which broke this closed field and began to communicate with strangers. Later, a circle of friends appeared, and people’s information began to settle down. Later, WeChat official account appeared, and WeChat official account was divided into subscription number and service number. At this time, WeChat began to attract enterprises, communities and larger media. Since then, WeChat has achieved explosive growth, and then laid out the red envelope function, with the intention of paying on WeChat, paving the way for commercialization, content subscription and offline.Every time I think of the whole process, I can’t help but feel goose bumps. With such a clear line, who dares to say that the success of WeChat is accidental?

Light interest+light socialization

Classify the content (pictures, videos) published by users with tags, and then push/guide the personalized content to users with interest tags as the index. Some applications will be completed in the form of user-defined labels, while others will be matched by background algorithms.

Provide users with all kinds of labels. This work may be completed when the user uses the application for the first time, or it may run through the whole software operation process.

Light interest+heavy socialization

Combining with LBS, we continue the fine traditions of Post Bar, Douban Group and QQ Group, and create multiple interest groups under independent application. Online dialogue plays a supporting role in organizing offline interest activities.

Pay attention to interest+socialize

Focus on a single interest keyword, and build a high-concentration interest social platform for users with specific needs around this theme.

I won’t give examples of products here. There are eggs at the end of the article and they are displayed there. If you want to see them, you can just look at them directly.

As for the relationship between users, due to the penetration of the Internet, in addition to establishing a relationship accident among users in various ways, we must start to develop a new relationship, which can be called "sub-relationship". Sub-relationships here refer to those who, for ordinary users, do not need to identify others, but only aim at obtaining a certain content or generating an interactive behavior. That is, I don’t need to know who you are, what your identity is and where you are; Just get the results I want.

Information production needs to be further emotional, intelligent and personalized. People’s emotional demands need to be captured and satisfied through more emotional design. And people’s rational demands need more intelligent design and experience to realize.

For the interaction between users, we need to borrow more new media. New intelligent hardware devices are fully utilized to realize remote multi-dimensional interaction of users or to simulate physical interaction. At the same time, the use of some biotechnology may have different effects.

A very classic and disastrous example, friends who are engaged in social direction should have heard it more or less.

As mentioned above, after the explosion, the problem that may be faced is the influx of a large number of users. Some people say that this is a good thing, but I don’t think so.

The gun artifact "Mo Mo", now that everyone mentions it, still thinks it is a gun artifact. In fact, "Mo Mo" had a very stable pyramid structure at first.

• Taki: At the bottom of the pyramid are the so-called diaosi users, diaosi men and diaosi women;
• Middle level: there are high-quality users in the middle, especially women (one high-quality female user can bring seven male users);
• Spire: The top ones are some big V’s and Gao Fushuai’s.

The pyramid has been put up. At this time, the pyramid structure is quite stable, and its internal ecology is balanced. However, all the bottom diaosi users will continue to chat up and pursue the high-quality users in the middle, satisfying their vanity. High-quality users in the middle can screen out the top-level Gao Fushuai, which is equivalent to the role of blue chip stocks. Users at the top will find that there are really many girls with high value and good figure around. Then overnight, the reputation of the cannon artifact spread, which can make the nearby hundreds of meters become 5 meters below zero.

As a result, many diaosi users poured into this application. With hungry eyes, constantly say "about" to the middle quality users? About … ". After such a long time, this behavior changed from "pursuit" to "harassment", and the cost of screening for high-quality users became higher. For them, the value of this product was not so high, so they began to flee. At the same time, there are women who have slipped or special occupations, such as wine trays, rice trays and princesses in boxes. The value of socializing has changed. Gao Fushuai, at the top, realized that it was inefficient to meet high-quality women, and Gao Fushuai users began to lose, so the pyramid began to lose balance and collapse.

When the rules of social products can’t restrain its massive users, it will make its ecology out of balance.

Then the question is coming. If I were the product manager of Momo at that time, how would I solve it?

Momo is really having a hard time now, and the process of whitewashing is very painful and long, and it has also invested a lot of money, and the effect is still good.

Among the two unequal classes, the daily limit is limited. If the limit is exceeded, you can directly guide the payment. Please note that it is in the unequal classes, such as diaosi, which is of high quality. And diaosi chatting up diaosi is still unlimited.

This not only controls the trend of one-sided user interval, but also carries out appropriate liquidation test, and the order of the bottom users is also very large, so the risk is controlled within the controllable range to solve this problem.

Of course, the problems and risks are still there, and the test can be gradually confirmed and explored (it seems that I also voted for Momo’s resume at that time, but I didn’t have a phone call).

This should be a hot topic recently, but I think there is something wrong with the logic of this sentence.It’s not why Alipay wants to socialize, it should be "why Alipay has to socialize".

It seems similar, but it is not. The former is active and the latter is passive.

It is not difficult to see that Alipay has become the top APP in the current installed capacity of mobile phones.It is not how sticky it is, but that Alipay is just needed. Under the cover of such a huge volume of Taobao, Alipay is the only payment method, and its volume is already obvious.

Such a simple question can be seen by people like me. How can Ma Yun’s father not see it? Once users just use you as a tool, even if you just need it, there will be risks. Although this risk is not even a little bit at present, it is all about the Internet, and it is changing rapidly, especially the e-commerce. Today, Taobao is the only one. Who can prove that Taobao will not disappear after ten years, so it will disappear with Taobao (after a hundred years? ) and the decline of traffic (perhaps in the near future) lead to the direct problem of Alipay’s decline, and in order to prevent the worst result from happening, we have to move the big move to Alipay in an attempt to maintain users.

Then why not put Alipay’s social function into the current Taobao?

I think this question has to start from the scene. First of all, Taobao already has social activities, right, such as Wangxin and Ali Wangwang, but the scene is a communication tool for buyers and sellers. Although it is also social, the added value is not great. Taobao also launched the function of asking everyone last year, which is also a social interaction in the form of question and answer. This is not an instant social interaction, which is beyond the scope of this article. Looking at it in detail, Taobao has launched Taobao live broadcast, and live broadcast is also a social means. Taobao is also in the experimental stage, and it is unlikely to become Taobao’s social main force in the short term, and its position on the home page is relatively backward. Community, which was vigorously promoted last year, is still a shopping scene because it is all about goods, not people, and it is not an instant social interaction. The mode of community social interaction is also different from the traditional understanding. To sum up, there are only four reasonable social ways at the moment, and only Wangxin is the instant social and shopping scene that users understand.. The fatal problem is that this social scene is actually under the wings of business, and it is almost impossible for users who get from this scene to transfer to real life or to traditional friends. So it is not difficult to understand why Taobao has to socialize.

So why do you have to put it in Alipay? As I said before, theoretically, the installed capacity of Taobao and Alipay should be approximately 1:1, and the installed capacity is very large, so both sides are the same starting point.Wangxin in Taobao cuts strangers socializing, and the scene is shopping. The social interaction in Alipay cuts acquaintances socializing, and the scene is similar to WeChat.

That is to say, it is a passive prepayment. Assuming that in the foreseeable future, Taobao disappears or Ali transforms to do something else, Alipay can still exist in the user’s mobile phone, and it is also a good choice as a daily communication tool.

In fact, it’s okay. From the user’s point of view, it doesn’t matter which platform is available, easy to use and useful. However, the advantage of WeChat is huge, and Alipay has to come up with some new products.

At the beginning of the year, the gathering in Five Blessingg was really an anti-God activity, and I was deeply impressed.

E-commerce socialization and community, can it really be useful?

The answer is obvious and certainly useful, otherwise what else would he do?

At present, there are two markets that do best, but the scenes and means of these two companies are different. The first is Taobao, a community model, and the second is JD.COM, a shopping circle. There is nothing to say about the former. The traditional community model, which clusters users with goods, increases the stickiness and activity of APP users, and leads to purchase behavior by giving hands to points, is a more conservative and traditional practice, which is beyond reproach.

JD.COM, this is interesting, and there are many articles on the Internet, so I will briefly introduce them. The shopping circle is an entrance that JD.COM left on WeChat. After shopping, users can directly share the goods in the shopping circle from JD.COM Micro Store, and the shared goods can be seen not only by friends but also by other users.The point is that this other user, WeChat or JD.COM, has not given any details about how this other user was screened out.

Personally, I guess,According to users who have the same purchase behavior, JD.COM conjectures everyone’s preferences and essence through WeChat combined with general life scenes, and matches the connection through algorithms, which is the selected module.What’s interesting or scary about it?JD.COM connects shopping social scenes with life social scenes. He knows your life preferences or related labels and can recommend them to you according to your life thoughts. In this case, it is far more terrible than Taobao’s independent community in terms of human nature and success rate.I don’t know how far WeChat talks about data sharing. If the authority is very high, I have to say that JD.COM is a scheming boy.

If this is done well, it is not impossible for JD.COM to join hands with WeChat to surpass Taobao. Why do I make such wild remarks? No, I only speculate from the current market and human nature, or it may be nonsense.

Last year, Facebook acquired Altas, a veteran DMP.In addition to online data, there are also some offline data, including the transaction data of some users’ credit cards, which helps Facebook to build a high credibility of the number of users and provides online and offline complementarity.

About 97% of Facebook’s revenue is contributed by advertising. The horror is that the company’s growth rate is as high as 40%+(Q1 in 15 years), which is four times that of Google. If this continues, Google will be overtaken by Facebook’s advertisements, and the fundamental reasons for all this are different from the fundamental principles of advertising.

Google is passive, Facebook is active.

What is passive? When you search, it has nothing to do with yourself, but it has something to do with your search behavior, that is, there may be conflicts between the two. For example, if I search for toys, it is very likely that I just want to look at them and don’t want to buy them. If it is in CPS mode, there will be no income and low efficiency if there is no purchase behavior.Active display has a great relationship with you. Daily browsing and people’s preferences are recorded, and according to the advertisements displayed by these things, you can not be creepy.

So Facebook is already a good example, but he only advertised, and WeChat is similar to Facebook, but he hardly advertised, and turned to another profit model, joining hands with e-commerce, sharing data, recommending advertisements based on people, and attracting money.In fact, there is another problem, that is, the habit of users buying on WeChat has not been developed in a large number (compared with e-commerce platforms such as Taobao), so this is why it can’t be done.

JD.COM’s main APP has no action for the time being, only a simple discovery function, which is far from the related scenes described and the current products. What’s more interesting is that the shopping habits of users in JD.COM APP scenes have actually been developed, so it is not difficult to think about it.If JD.COM APP is a community, using the user data shared by WeChat, combined with JD.COM’s own purchase behavior, it will be more interesting to push and match accurately and directly hit your heart.(Taobao’s community is also completely based on your search behavior, and to some extent it is not equal to this ideal model).

The pit is coming, and the pit is coming. Simply talk about the pit you saw or encountered.

Represents the scene, marriage and social intercourse. Marriage and love are represented by companies such as Lily, jiayuan, Zhen ‘ai and Youyuan. Why can’t we say that the more we see, the better? First of all, if you are a man and want to chase a girl, do you want the whole world to see this girl? Certainly not. If you do, you may have two choices, one is to chase and the other is not to chase. From a mathematical point of view, the probability of both is the same. If 100,000 people see the girl you like, theoretically you will have 50,000 more competitors. I will go and think about it.

Secondly, from the data point of view, the users of this social platform for marriage and love are older, so I have to think of one thing, that is, I can’t let acquaintances see me on this platform. If others see it, it will be a shame. In fact, the two kinds of hearts are contradictory. He wants more people to hook up with him, which is bound to be more display, and he doesn’t want more display. This is one. Second, the average user wants to see the dynamics of the person he likes secretly (students in Weibo who have a secret crush can go to the side wall), and that person certainly doesn’t want to expose himself too much, so there are so many things, how to strike a balance is what you should do.

What is less refers to the function of the core highlights. Remember what it said about the explosion point,Functions must be few but refined, refined and beautiful.There is also a trade-off balance problem.

For example, looking at the face and chatting with the brand, this is a very light explosion point, which is supposed to be good, right? It backfired. Why? I used to order about a week in a row, about a hundred a day. According to the final statistics, there were about 20 pairs, about five or six replies, and one conversation with more than ten sentences. Did you turn to WeChat?You are a social platform, I am a hunter, and the prey is not allowed to be touched. What do I need you for?So it’s also a question of balance. It’s up to you how to choose.

Scope refers to the social scope. Recently, I saw a global platform for making friends (except China), which was made by Chinese people, and one problem that Chinese people don’t care about is a fatal problem abroad, that is, religious belief.

If you are a global platform, then these two problems are often the most easily overlooked. Remember, you should never joke about them, which is fatal.

What do you mean, profit points are all dead. Otherwise, profit, yes, no one is stopping it,But the profit model that individuals admire is the profit model to enhance the experience.For example, you can only use a static avatar, and you can use gif after paying (don’t be serious about the example I gave), which is called the profit point of improving the experience.

And some platforms put the profit point to the point of death. 51job, a recruitment platform, is also a social direction to some extent, right? And his family has nothing to die for,That’s my resume. It depends on who reads my resume and wants to open a vip. Ten thousand alpacas fly by in my heart.Did someone say anything wrong with this? Well, I have to ask you out for this. Die,Just as he stuck the basic functions that the website should provide to the point of paying, I submitted my resume to see who read my resume. Isn’t this the basic function that should be provided? Once you have blocked all the basic functions, it is not far away for users to run away.Imagine, if Baidu’s search, every time you search for 1 cent, open a free search for 10 yuan a month, you will die.

If Baidu adds a profit model, such as paying 10 yuan a month, the commercial promotion will not be displayed. I believe that there must be a group of paying users, which will not harm the interests of non-paying users and will not affect the basic functions. Users may be happy to give you money. Why not?(unemployed ing Baidu gives an offer)?

What’s more, I have knocked so many times before I know it, so it’s not easy to list them. I recommend an article, and interested friends can look at "18 Common Ways to Die in Social Apps".

All right, all right, it’s over. I really appreciate the friends who have been listening to my nonsense for so long. Some opinions in this article may be wrong due to personal ability limitations and insufficient knowledge. Please also point out a lot and thank you very much. Thank you in advance.

Segmentation of current social apps:

• Minimalist/Instant Socialization: WeChat, Facebook, snapchat, Blink, Hehemo, FRANKLYCHAT, YO, flares, emoji.
• Anonymous society: shame white, friend secret, hug, yikyak, secret, whisper, crow, honey, whisper, ROOMS.
• Campus social activities: super curriculum, black and white campus, 11: 11, Notebowl.
• Pan-stranger socialization: Mo Mo, micro poly, Friction, Meeting, Mo Mo Da, skout, Badoo, Mico.
• Tinder class: Tinder, explore, right, Aloha, about you.
• Video socialization: Xiuse, yy audio-visual, micro-shooting, girls’ school, 9158, Netease CC (game+beauty live broadcast)
• Telephone/Voice Socialization: Neighboring, Talking and Chatting.
• Social interaction in the same city: beautiful date, love bar, secret chat in the same city, appointment today, simplicity, SAYHI, single online, cool chat.
• Couples socializing: little love, little love, QQ couples, love notes.
• Games/Entertainment Socialization: Bump, Stranger, LINE PLAY, Opposite, Youjia, Dada (Answer), love dare, Beibei.
• Semi-serious social interaction: heartbeat (interest matching), friendship (second degree) and friendship seeking.
• Marriage and social interaction: jiayuan, Cherish, Lily, Flower Field, Fate, Heartwarming Marriage.
• Social activities nearby: Sobrr, Whew, biu, FireChat, meetup, MISS, Crewe.
• Workplace/Business/Identity Socialization: LinkedIN, Pulse, Meeting, Friends, conspire, Business Card Almighty King (Join Socialization), Youshi.com, Haiding.
• Vertical social interaction: Wheels, Chexingren, ZANK, BLUED, GAYPARK, Lala Park, theL, Semi-dimensional, Dimensional, juju, gogobot (Travel Social), Friends Circle, Snowball Net, fanatix (Tournament), Dr.wine
• Barrage socialization: TUTU, trough factory, Acfun, Bilibili
• Picture/sound/text socialization: Snap, NICE, circle of close friends, tease, send a letter, half, mine, TOP, Personality Network, P1, tumblr, path, Pinterest, INSTAGRAM, frontback, tiiny.
• Group chat and socializing: pie, micron, group, and friends.
• Pet socialization: pets talk, walk, smell their nests and love night pu.
• Sports socialization: splash, cool, keep, mint
• Random Chat: meowchat, JiJi, Follow Meow.
• Literary socialization: Moment, Matchbox, Douban (various), Same
• Socialization of officers: invite you to dinner, make an appointment, and invite you to a movie.
• Q&A/Knowledge: Zhihu, Guoke, Quora, Brainly.
• Neighborhood socialization: NEXTDOOR, Dingdong Community
• Paid social interaction: pampering and quick appointment
• Female social interaction: Wei Mi, hot mom circle, big aunt, Yuanzi.
• Star-making/star socialization: holding silk, honey music and nebula
• Short video community: beauty shooting, micro-vision, VINE, 8PM, second shooting.
• Socialization of big companies: going back and forth, easy to trust, and bala (new Taobao makes buy buy buy same)
• Beauty Community Socialization: Goddess Project, I am not a goddess.

This article is the second article I output. In the next issue, I am going to write something about data (if I still have time). Click here to view my first article, Summary | Vertical Integration of Complete Product Lifeline Knowledge. Thanks again.

PS. The birth of this article is actually because of layoffs, and I have to come out to find a job again. Recently, I interviewed a good company, and the direction was social direction. Because I had done social pan-direction for more than two years before, I was lucky enough to get an interview opportunity. However, the interview was a mess because I was hospitalized with a fever a few days ago and was not fully prepared, and I didn’t engage in social orientation in recent months. I admit that I am not willing to go home and decided to sort out all the social things I had pondered before, which led to the birth of this article.

Wu Xing lady (micro signal mysterious 326531548), everyone is a product manager columnist. 3 years working experience as a product manager, with in-depth research on requirements, users and data. Welcome to exchange ideas and refuse to add friends meaningless.

This article was originally published exclusively by everyone as a product manager. Reprinting is prohibited without permission. Thanks for your cooperation.

The Beijing News (Reporter Zhou Huixiao Wan) On May 15th, the film "A Huge Future" was premiered in Beijing, with director Jiang Xiaotong, actors Bao Beier and Ming Dow appearing. The film was exclusively released at the iQiyi Cloud Cinema on May 16th.

Film poster.

The movie "A Huge Future" tells an absurd and wonderful story about the survival of the Jedi that Ma Shang (Bao Beier) and four trapped people with different identities jointly carry out. The "survival group" composed of all people should not only find ways to get out of trouble, but also fight with a crocodile in a circus. The fusion of genre elements of disaster and comedy, and the collocation of actors with different styles such as Bao Beier and Ming Dow bring more attention to the film.

Director Jiang Xiaotong said that "The Future is Huge" is the first attempt to integrate the two types of disaster and comedy, bringing a new form of expression to the story of little people. Bao Beier praised Ming Dow for his dedication, while Ming Dow said that he was moved by the director’s creative ideas and accepted the film with intuitive trust. Pan Binlong praised the film for its ingenious thinking, reversal and echo, and felt many intentions in film creation. Ashton Chen, on the other hand, talked about his cooperation with the two leading actors. Both of them showed extraordinary skills in the action scenes in this film, and they had an excellent viewing experience.

Event site.

Editor Xu Meilin

Proofread Chen Biyan

The latest information of the first international medical quality and safety summit forum has just come out!

Food is the first necessity of the people.

Medical treatment is based on quality.

The importance of medical quality is self-evident

Don’t miss it when you pass by

Let’s take a look at the feast of the first international medical quality and safety summit forum!

Take a look and count the delicious food.

Qionghai city-Jiaji Duck

Wenchang City-Wenchang Chicken

Wanning City-East Goat

Wanning City-Hele Crab

Four famous dishes in Hainan. Shh! Don’t tell him/her.

Emmmm··· ···

Accidentally xiaobian’s nature was exposed.

Without further ado, get down to business.

Foreign guests have been grandly introduced in the last issue.

What are the big coffees in China?

Have you been itching to wear the anxious heart?

Don’t worry, watch me come together.

Attention, high energy ahead! ! !

The latest team of "Hot Spots+Big Coffee"

It definitely dazzles you.

Let’s start with a basic appetizer

[1]

Focus on "grass roots" and "foundation"

Basic medical care-the key to hospital survival

(Guests are arranged in order of appearance)

| Han Guangshu |

Vice Chairman of China Pharmaceutical Quality Management Alliance

Dean of Nanjing Gulou Hospital affiliated to Nanjing University School of Medicine

| Liu Tingfang |

Chairman of China Hospital Quality Management Alliance

Founder of Tsinghua University Hospital Management Research Institute

ISQua global top 100 expert database experts

| Liu Jilan |

HIMSS Vice President and Executive Director of Greater China

| Fan Shaofei |

Chairman and CEO of Ping An Wanjia Medical Investment Management Co., Ltd.

| Qiu Wenda |

Chairman of the International Academic Committee of Tsinghua University Hospital Management Research Institute

Chief Executive Officer of AMHC Medical Group, USA

[2]

A time will come to ride the wind and cleave the waves,I’ll set my cloud-like sail to cross the sea which raves.

Looking back on the past and looking forward to the future.

Medical quality: Where do you come from? Where will you go?

| Qiao Jie |

Vice Chairman of China Hospital Quality Management Alliance

Academician of Chinese academy of engineering

Dean of Peking University Third Hospital

| Huang Zuhu |

Vice Chairman of China Hospital Quality Management Alliance

President of Jiangsu Provincial Hospital Association

| Zhao Hong |

President of Health Media

CEO of Huamei Kangxun Information Technology Co., Ltd.

| Kang Feiyu |

Deputy Secretary-General Tsinghua University and Dean of Shenzhen Graduate School.

Founder of Tsinghua University Hospital Management Research Institute

| Zhang Zongjiu |

National Health Commission (NHS)

| Liu Qian |

President of China Hospital Association

Former Deputy Director of the State Health Planning Commission

| Huang Jiefu |

Dean of Tsinghua University Hospital Management Research Institute

[3]

Tell the world loudly

Achievements and achievements of medical quality development in China.

Pack your bags so that we can be better prepared.

| Chen Hu |

Vice Chairman of China Hospital Quality Management Alliance

Director, Ethics Construction Division, National Health and Family Planning Commission, Medical Administration and Hospital Authority

| Liu Guoen |

Chairman of Academic Committee of National Development Research Institute

Deputy Director, Department of Economics and Management, Peking University

Director of chinese health economics Research Center of Peking University.

| Wang Weilin |

Vice Chairman of China Hospital Quality Management Alliance

Dean of the First Affiliated Hospital of Zhejiang University

[4]

Thinking …

Strengthen …

Promotion …

Rome was not built in a day.

We need to work harder in the future.

| Shi Zhaorong |

Former President of Nanjing General Hospital of China People’s Liberation Army

Deputy Director of the Military Medical Quality Management Expert Committee

Vice President of Jiangsu Medical Association

| Shi Bingyin |

Vice Chairman of China Hospital Quality Management Alliance

Dean of the First Affiliated Hospital of Xi ‘an Jiaotong University

| Qian Juying |

Vice President of Zhongshan Hospital affiliated to Fudan University

| Li Weimin |

Vice Chairman of China Hospital Quality Management Alliance

Dean west china hospital.

| Zhu Huadong |

Vice Chairman of China Emergency Quality Control Alliance

Deputy Director of Emergency Department of Peking Union Medical College Hospital

[Wu]

The first international medical quality and safety summit forum and QCC competition were held simultaneously.

Double-chime will bring double shock.

| An Ping |

Vice Chairman of China Hospital Quality Management Alliance

President of Sichuan Provincial Hospital Association

| Li Heping |

Vice Chairman of China Hospital Quality Management Alliance

President of Shanxi Provincial Hospital Association

| Li Xingang |

Vice Chairman of China Hospital Quality Management Alliance

Dean of Qilu Hospital of Shandong University

Vice President of Neurosurgeon Branch of Chinese Medical Doctor Association

| Gu Jianqin |

Vice Chairman of China Hospital Quality Management Alliance

President of Henan Provincial Hospital Quality Management Association

Dean of Henan Provincial People’s Hospital

Land

Criticism and encouragement go hand in hand.

Today’s achievements are the driving force for tomorrow.

| Xue Lei |

Vice Chairman of China Hospital Quality Management Alliance

Vice President of Tsinghua University Hospital Management Research Institute

| Bai Zhiqin |

President of Hainan Provincial Hospital Association

| Du Kelin |

Vice President of China Hospital Association

President of Yunnan Provincial Hospital Association

The first international summit forum on medical quality and safety &QCC Competition was co-sponsored by China Hospital Quality Management Alliance, International Medical Quality Association (ISQua), Tsinghua University Hospital Management Research Institute and health media. With QCC (International) Competition as the carrier, it attracted dozens of international top experts and domestic top hospital presidents and other important guests to share the basic principles of medical quality improvement. With the latest idea of improving quality and safety, the forum helps the Chinese medical quality management model to go global, broadens the horizons for hospital managers in medical quality management, and provides a powerful model with reference value.

Important activities will also be held at the same time, such as 2018 Boao Health Summit, Investment and Financing Forum of Entropy Medical Care, China Social Medical Conference, China Medical Innovation Summit & Competition, 21st Century Hospital Dean Forum & China Hospital Management Case Selection, Healthy China and Industrial Development Summit Forum, and Entropy Meeting-Medical Innovation Exhibition and Experience.

In April 2018, Boao met with you!

The schedule is as follows:

　　BEIJING, July 9 (Li Zhanghong) On the 9th, this new regulation of the central bank was officially implemented, involving the wallets of hundreds of millions of users of many payment institutions such as WeChat Pay and Alipay, making it safer for you to spend money in buy buy.

　　That is to say, the payment institution will gradually increase the centralized deposit ratio of customers’ reserve funds every month from July 9, and realize 100% centralized deposit to the central bank by January 14, 2019.

　　What is customer reserve?

　　The money you have in the account of the payment institution, such as Alipay balance, WeChat change, prepaid card balance, etc., all belong to the customer reserve. They are not deposits, but prepaid value in essence.

　　It should be pointed out that the funds in the accounts of wealth management products such as Yu ‘ebao are monetary funds, not customer reserves, and are subject to different supervision.

　　According to the definition of the central bank, customer reserve is the monetary fund to be paid by the payment institution in advance from its customers.

　　Specifically, when we buy goods or services on the e-commerce platform, we first transfer the money to the virtual account of the payment institution. After you get the confirmation of the goods, the payment institution will transfer the payment to the merchant, and when the payment is retained in the account of the payment institution, the deposited funds formed belong to the reserve fund.

　　On November 14, 2017, after the "Double Eleven" online shopping, the express delivery peak in the campus of a university in Nanjing. Photo by Luo Bo

　　What is the scale of customer reserve?

　　According to Analysys data, in the third quarter of 2017, the overall transaction scale of comprehensive payment services of non-financial payment institutions in China has reached 42 trillion yuan. This means that the customer’s reserve fund is not decimal.

　　According to the relevant person in charge of the central bank, it took only three years for the stock balance of customer reserve funds of payment institutions to rise from 126.6 billion in 2013 to more than 460 billion at the end of the third quarter of 2016. According to the calculation of market institutions, the scale of customer reserve of payment institutions is likely to have exceeded one trillion.

　　By the end of May 2018, the deposits of non-financial institutions in the balance sheet of the central bank’s monetary authorities were 500.923 billion yuan, a fourfold increase compared with January. If calculated according to the 50% deposit ratio implemented before July 9, the scale of customer reserve of payment institutions has exceeded one trillion.

　　"Non-financial institution deposit" refers to the customer reserve deposit deposited by the payment institution with the People’s Bank of China.

　　Without effective supervision, is this money safe?

　　The ownership of the customer’s reserve fund belongs to the customer of the payment institution, but unlike the customer’s bank deposit, it is not protected by the Deposit Insurance Regulations, nor is it deposited in the bank in the name of the customer. Previously, it was deposited in the bank in the name of the payment institution, and the payment institution initiated the fund transfer instruction to the bank.

　　In other words, the reserve fund originally belongs to the customer, but it is actually dominated and controlled by the payment institution.

　　Before the centralized depository system was implemented, the deposit method of customers’ reserves of payment institutions was mainly to open accounts in several banks in their own names for decentralized deposit. According to the data of the central bank, on average, each payment institution opens 13 customer reserve accounts, and the largest number of customer reserve accounts is 70.

　　Therefore, the debate and discussion on the safety of user’s reserve funds and whether there is any misappropriation has been going on.

　　What are the specific risks of our money?

　　First, there is a risk that the customer’s reserve fund will be misappropriated by the payment institution.

　　The reporter found out that the phenomenon of payment institutions misappropriating customers’ reserve funds has occurred from time to time across the country. Shanghai Changbu Company, whose payment business license was cancelled by the central bank in 2016, maliciously misappropriated the reserve fund, resulting in a capital risk exposure of 780 million yuan, involving 51,400 cardholders, and the rights and interests of customers were seriously infringed. Since 2018, payment institutions in Hangzhou, Qingdao and other places have been punished for misappropriating customer reserve funds.

　　Second, some payment institutions illegally occupy customers’ reserve funds for purchasing wealth management products or other high-risk investments.

　　Zhao Xijun, deputy dean of the School of Finance and Finance of China Renmin University, said in an interview with Zhongxin.com that if the payment institution invests in projects with high risks, there may be risks and losses. Once there is liquidity problem during payment, it will affect the normal operation of the whole payment business.

　　Third, payment institutions may provide channels for criminal activities such as money laundering.

　　Payment institutions handle inter-bank capital settlement through reserve accounts opened in various commercial banks, operate beyond the scope, and exercise the inter-bank clearing function of the central bank or clearing organizations in disguise. What’s more, some payment institutions take this opportunity to provide channels for criminal activities such as money laundering, which also increases the hidden dangers of cross-system transmission of financial risks.

　　Fourth, the decentralized storage of customer reserves is not conducive to the overall fund management of payment institutions, and there is liquidity risk.

　　So, the central bank shot!

　　That is to implement "centralized depository".

　　Centralized deposit of customer reserve funds means that the payment institution deposits the customer reserve funds into the special deposit account of the designated institution according to a certain proportion.

　　At the beginning of 2017, the central bank issued a document requiring the payment institution to deposit the customer’s reserve funds into the designated institution’s special deposit account according to a certain proportion, with the highest proportion of 20%. At the beginning of 2018, the central bank gradually increased the deposit ratio of reserve funds to 50%, and from February to April 2018, the centralized deposit ratio was increased by 10% every month.

　　On June 29, the central bank issued a new notice, clarifying that from July 9, 2018, the proportion of centralized deposit of customer reserve funds of payment institutions will be gradually increased on a monthly basis, and 100% centralized deposit will be realized by January 14, 2019.

　　The central bank also requested thatThe depository bank of reserve funds has been changed from a qualified commercial bank to a branch of the People’s Bank of China where the legal person is located (that is, the customer reserve funds of payment institutions will be directly supervised by the central bank, and the customer reserve funds accounts will no longer be scattered in various commercial banks).. At the same time, the deposit time of the reserve fund is also the second Monday of each month instead of the original quarterly deposit, and the deposit base is the daily average balance of the customer’s reserve fund in the previous month.

　　Zhao Xijun believes that centralized depository eliminates the phenomenon that payment institutions can misappropriate customers’ reserve funds, makes the management of reserve funds more standardized and safe, reduces the risk of reserve fund management, and also reduces the risk of liquidity of payment institutions.

　　Will it affect the shopping experience of users?

　　Some users are worried that the centralized deposit of customers’ reserve funds by payment institutions will affect the shopping experience during the payment process. The relevant person in charge of Tencent Tenpay said that it will not have a direct impact on users.

　　In fact, after the centralized deposit of customers’ reserve funds, the phenomenon of illegal misappropriation of reserve funds by payment institutions will be curbed, and it will be safer to spend money on third-party payment platforms such as Alipay and WeChat. Moreover, the balance of consumers in various prepaid cards will also be more effectively guaranteed.

　　The relevant person in charge of Alipay and Tencent Tenpay told the reporter of Zhongxin.com that the central bank’s move is conducive to the healthy, stable and sustainable development of the industry.

　　The latest report released by Ipsos shows that the number of mobile payment users in China is about 890 million. Among them, there are 820 million Tenpay users and 650 million Alipay users related to WeChat payment, and their user penetration rates are 85.4% and 68.7% respectively.

　　In the past, payment institutions deposited customers’ reserves in commercial banks in the form of deposits and charged interest, which was called "lying down to make money". According to the relevant regulations, the customer’s reserve funds deposited by the payment institution will not be subject to interest. On the surface, the payment institution will lose part of its profit source, resulting in losses.

　　In fact, many payment institutions earn interest income by expanding the scale of customers’ reserves, which deviates from the main business of providing payment services, causing disorder and confusion in the payment service market to a certain extent and destroying the market environment of fair competition.

　　The Notice of the General Office of the State Council on Printing and Distributing the Implementation Plan for Special Remediation of Internet Financial Risks clearly puts forward that payment institutions should be prevented from taking "eating spreads" as the main profit model, the incentive mechanism for business development of payment institutions should be rationalized, and non-bank payment institutions should be guided to return to the purpose of providing small, fast and convenient micro-payment services.

　　The relevant person in charge of the central bank said that the centralized deposit and management of customer reserves of payment institutions is conducive to restoring the business origin of payment institutions, protecting the legitimate rights and interests of consumers, maintaining financial stability and market order, and better promoting the sustained and healthy development of the payment service market.

　　Meat from unknown sources and slaughtered indiscriminately may carry a large number of pathogenic bacteria and parasites, endangering people’s health and life safety. According to statistics, in the first half of this year, the national market supervision departments investigated and dealt with 1,013 illegal cases of meat food safety and transferred 56 cases to judicial organs. On September 4, the General Administration of Market Supervision exposed a number of typical cases of illegal meat products, and severely cracked down on illegal activities such as meat products without inspection and quarantine, smuggling, indiscriminate slaughter, doping and adulteration.

　　[Case 1] In April, 2023, Changzhou Market Supervision Bureau and the public security organs of Jiangsu Province conducted a joint inspection and intercepted a large truck. The cargo package of the truck was marked with the name of beef tripe and the origin of Brazil, and the owner Gao and others could not provide customs declaration and inspection and quarantine information. After investigation, Gao and others bought 6 trucks of smuggled beef tripe and other products with a value of 6.6 million yuan from Ningde, Fujian, and prepared to ship them to Henan and other places for sale. Law enforcement officers seized 39.94 tons (1775 boxes) of smuggled beef tripe and 10.5 tons (875 boxes) of pork tripe without inspection and quarantine. The behavior of the party concerned violated the food safety law and was suspected of constituting a crime. Changzhou Municipal Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 2] Since the beginning of this year, the Market Supervision Bureau of Linhai City, Zhejiang Province, based on the clues reported, has jointly seized three ships engaged in frozen livestock and poultry meat and by-products without legal sources, and arrested 11 people involved. Frozen livestock and poultry meat and its by-products such as tripe, beef, pork tripe, pig ears, pig nose and turkey wings involved in the case totaled more than 800 tons, and the value of the goods involved exceeded 40 million yuan. After investigation, they came from Brazil and other places without relevant import and quarantine certificates. The party’s behavior violated the comprehensive anti-smuggling regulations of Zhejiang Province and was suspected of constituting a crime. Linhai Municipal Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 3] In March, 2023, the Market Supervision Bureau of Cangnan County, Zhejiang Province conducted an on-site inspection on Cangnan Dongyao Technology Development Co., Ltd., and found that there were 10,300 boxes of 9 kinds of cattle by-products labeled as "domestic fine cattle vice" in the cold storage, totaling 206 tons, and 2,930 blank boxes printed with "domestic fine cattle vice" and "domestic fine pig vice". The parties are unable to provide the warehousing list of the above-mentioned goods, proof of the legal source of the products and proof of conformity. After investigation, the parties took advantage of their own convenience in operating the cold storage to transport the frozen products smuggled at sea to the underground cold storage where their location was hidden, dismantle the original imported packaging boxes and replace them with domestic packaging boxes, and then sell them to the outside world for high profits. The party’s behavior violated the food safety law and was suspected of constituting a crime. Cangnan County Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 4] In April 2022, the Market Supervision Bureau of dongzhi county, Anhui Province inspected Wang Moumou, an individual industrial and commercial household in Yaodu Town, dongzhi county, according to the clues provided by the public security organs. After investigation, Wang was engaged in the sale of pork food. From July to August, 2021, he bought pork slaughtered by private butchers without inspection and quarantine and sold it to consumers. The behavior of the party concerned violated the food safety law, and the dongzhi county Municipal Market Supervision Bureau imposed an administrative penalty on the party concerned according to law, with a fine of 196,800 yuan.

　　[Case 5] In May, 2023, the Market Supervision Bureau of Wanzai County, Jiangxi Province received a tip and seized 1,406 pieces (20kg/piece) of frozen beef from India, totaling 28.12 tons. After investigation, the parties involved transported and sold 73.7 tons of frozen beef, and the value of the goods involved was more than 3.6 million yuan, so it was impossible to provide a true inspection report and business license. The party’s behavior violated the food safety law and was suspected of constituting a crime. Wanzai County Market Supervision Bureau transferred the case to the public security organ according to law.

　　[Case 6] In May, 2022, Zhengzhou Market Supervision Bureau of Henan Province checked according to the reports of the masses, and found 222 boxes of smuggled frozen tripe in a frozen goods firm, weighing about 5 tons and worth 30,000 yuan. The parties could not provide inspection and quarantine certificates, purchase bills and supplier qualifications. Law enforcement officers confiscated 222 boxes of smuggled frozen tripe and fined 600,000 yuan.

　　[Case 7] In May 2023, the Market Supervision Bureau of Fengshun County, Guangdong Province conducted an on-site inspection according to the notification from the public security organ, and seized 23.7 tons of frozen meat products, such as frozen beef heart tubes and frozen beef ribs, from a trailer loaded with imported frozen meat. The goods involved were 1.34 million yuan, of which 3 kinds of frozen meat products came from epidemic areas. No customs declaration form for imported goods, inspection and quarantine certificate for imported goods and other supporting documents were found at the scene. The behavior of the party concerned violated the food safety law and has been suspected of constituting a crime. Fengshun County Market Supervision Bureau transferred the case to the public security organ according to law, and two suspects have been arrested.

　　[Case 8] In February, 2023, the Market Supervision Bureau of Rongchang District, Chongqing received a report from the masses to carry out on-site surprise inspection, and seized 10 tons of salted beef omasum operated by Guo, who could not provide the supplier qualification certificate and the animal quarantine certificate of beef omasum. The value of the goods involved reached 300,000 yuan. Chongqing Rongchang District Market Supervision Bureau confiscated 10 tons of salted beef omasum without inspection and quarantine, and fined 2.1 million yuan. (Reporter Zhao Wenjun)

Recently, the tension in the Middle East has escalated again. As Iran launched a large-scale missile attack on Israel, the Israeli government clearly sent out a signal of revenge. Various parties have speculated that as the two strongest military forces in the Middle East are about to collide, does this mean that the Sixth Middle East War is about to begin? The New York Times even pointed out that the United States and other big countries may be involved. There are indications that there will be five possibilities for this all-out war in the Middle East, and the United States has become the biggest variable. Once the United States enters the game, it will also be the time for China to make a move.

According to the analysis of military experts, the first of these five possibilities is that Iran and Israel retaliate against the bilateral war. Similar to the "Iran-Iraq War" in the 1980s, Israel will carry out large-scale sabotage actions against Iran, and Iran will continue its missile counterattack against Israel. At present, Iran has a variety of medium-and long-range missiles covering the whole territory of Israel, while Israel’s air force ranks first in the Middle East, with more than 600 modern fighters. F-15s, F-16s and F-35s can all strike Iran from a long distance. Therefore, the two sides will come and go, and only when the war potential is exhausted will they really stop. Secondly, all the forces in the Middle East joined the war and all-out war broke out.

Another possibility is that Israel continues to threaten the Iranian regime by means of "long-range beheading". Including Hamas leader Chana and Hezbollah leader Nasrallah, were assassinated by Israeli long-range strikes. At present, within the Iranian regime, there is no small contradiction between the pro-western camp headed by the president and supreme leader Khamenei. With the start of the war, Israel will inevitably treat the Tehran regime like Nasrallah in the process of continuing long-range bombing of Iran, and Khamenei will also become the target of a new round of assassination by Israel.

Considering the complexity of the situation in the Middle East, Iran and Israel may continue the situation in April this year and have another "missile exchange" in order to avoid a complete war. In this situation, neither side will easily launch military operations on the ground, which leads to the fifth possibility, that is, Israel will launch a limited counterattack against Iran, but will put its main military forces in Lebanon. After all, Hizbullah’s armed forces are the biggest threat to Israel at present. Only by thoroughly eradicating Hezbollah in Lebanon can Israel ensure its own security and further expand its scope, which can be described as a win-win situation.

　 　 　 　 CCTV News:Qingdao Customs announced yesterday (21st) a major seafood smuggling case that was seized not long ago. In the past two years, professional smuggling gangs that purchase from abroad, smuggle around customs and sell in China have smuggled more than 5,000 tons of high-grade seafood such as king crabs, with a case value as high as 230 million yuan.

　 　 　 　　More than 5,000 tons of smuggled seafood are sold in China.

　 　 　 　　At the beginning of this year, the anti-smuggling personnel of Yantai Branch of Qingdao Customs Anti-smuggling Bureau found in market research that the retail prices of some high-end seafood in the market were obviously lower than the normal import prices, which attracted the attention of the anti-smuggling personnel of the customs.

　 　 　 　　Song Zhenning, deputy section chief of Investigation Section II of Yantai Branch of Qingdao Customs Anti-smuggling Bureau, said that during the investigation, the customs found that a large number of shrimps, king crabs and some fish were transported by Guangxi licensed vehicles. "We feel that products originating in Japan, Russia and the United States come from Guangxi. Certainly not in line with normal logic. "

　 　 　 　　In the process of further investigation, a seafood import and export company in Shandong gradually surfaced. This company not only has several branches in Shandong, Fujian, Guangxi and Liaoning, but also has a company in the United States by the boss behind the scenes, Wang.

　 　 　 　　230 million smuggled seafood case solved

　 　 　 　　Li Fudong, the investigation department of Qingdao Customs Anti-smuggling Bureau, said that in order to escape the blow, Wang, the boss behind the scenes, was in the United States all the year round, and all external contacts were made through this American company. After receiving the payment, domestic companies quickly transferred the money overseas through underground banks.

　 　 　 　　This company not only has no account information in China, but also regularly destroys some documentary evidence of goods ordered, which brings great resistance to investigators. Until the end of June this year, investigators learned that Wang, the controller of the company, would return to China from the United States, and the customs anti-smuggling personnel felt that the best time to close the net had arrived.

　 　 　 　　On June 24th, at Penglai International Airport, Wang was arrested as soon as he got off the plane. At the same time, the customs anti-smuggling department simultaneously arrested other people involved in the case in Shandong, Fujian, Guangxi, Shenyang and other places. Through the verification of relevant account books and documentary evidence, it was confirmed that this professional smuggling gang, which purchased from abroad, smuggled around customs and sold in China, smuggled more than 5,000 tons of high-end seafood such as king crabs in the past two years, with a case value as high as 230 million.

　 　 　 　　Some smuggled seafood is produced in Fukushima, Japan.

　 　 　 　　Customs anti-smuggling personnel found that these seafood bypassed Vietnam not only to avoid national taxes, but also to avoid inspection and quarantine, because some of these high-end seafood were produced in the waters near Fukushima, Japan.

　 　 　 　　Since the "March 11th" earthquake in Japan in 2011, the seafood produced in the sea near Fukushima, Japan has been polluted by nuclear radiation. Almost all countries have banned the import of seafood produced in this area, and even local people do not eat these seafood, which has caused the price of high-end seafood in the sea near Fukushima to fall to the bottom.

　 　 　 　　According to professionals, in 2011, the General Administration of Quality Supervision, Inspection and Quarantine issued Announcement No.44 prohibiting the import of food, edible agricultural products and feed from 12 counties including Fukushima, Gunma and Tochigi in Japan’s nuclear leakage areas.

　 　 　 　　Criminals "dress up" seafood overseas and transport it to China.

　 　 　 　　Although the whole cold chain transportation has increased the cost of imported seafood, smugglers still have a large profit margin in the face of low-priced seafood. In order to escape the blow, smugglers also changed the packaging of these problem seafood abroad, even changed the production date, and then traveled thousands of kilometers to sell it in China.

　 　 　 　　Li Fudong said that the smugglers concentrated the goods in Hokkaido, Japan, and then transported them to Fangchenggang, Vietnam, and then from Fangchenggang to Shandong. The most important reason why Wan Li is so far away is to avoid inspection.

　 　 　 　　Qingdao Customs cut off the smuggling chain in time, preventing these seafood problems from continuing to infringe on the table safety of our people. Since the beginning of this year, China’s customs has continued to carry out the "Guomen Sword 2016" campaign, which has cracked down on five categories of smuggling crimes, including frozen aquatic products, frozen meat, rice and corn.

Wengun QuestMobile

QuestMobile data shows that the marketing methods of major e-commerce platforms have matured, the pre-sale period has been advanced to the middle and late October, and the user participation of the two pre-sales groups has continued to increase. On November 1, the comprehensive daily activities of Taobao, Pinduoduo and JD.COM increased by 4.5%, 27.4% and 23.6% respectively. Among them, Taobao and JD.COM have opened up user selection and selection through different payment time nodes.

It is worth noting that the short video platform, which has high hopes, has not changed significantly in user activity due to its weak e-commerce attributes. However, the content live broadcast in the e-commerce platform has greatly increased the number of users, and Li Jiaqi, Viya and other head anchors started live broadcasts at 4 pm on the 20th, which significantly increased the daily usage time of Taobao and Taobao. From the sales category of live e-commerce, beauty, food and beverage are still hot items, with Taobao live sales accounting for 91.2% and food and beverage accounting for 5.7%.

In addition, although the "tactics" of the platforms are generally similar, this time, several platforms still have their own unique goals. For example, Taobao has made full efforts to fight against the impact of short videos (the intention is obvious). Among the newly installed users on November 1, users under the age of 18 accounted for 14.5%, ranking first in all years; JD.COM continues to strengthen the stickiness of young high-value groups. Among the newly installed users on November 1, users aged 19-30 accounted for 30.5%; Pinduoduo continues to maintain its advantage among the elderly, but it is particularly strong in the age range of 31 to 40. Among the newly installed users on November 1, users in this range accounted for 29%.

Driven by the Double Eleventh National Congress, the main brand advertisements have also reached a climax in the past half month, especially in beauty, food and beverage, mother and baby, household appliances (small household appliances, sweeping robots, etc.), among which the overall mode of the beauty care industry is quite consistent, keeping the rhythm and highlighting the memory points (such as the perfect diary featuring "silver wing and small heel" lipstick), and the media channel is WeChat friends circle+. In food and beverage, domestic brands have made a strong attack, and Yuanqi Forest, Rui ‘ao and Beihai Ranch have all been continuously out of the circle … …

Report tour

1. The front lines of major e-commerce platforms have been lengthened, and the overall marketing rhythm has been fixed.

1.1 E-commerce platform, two waves of pre-sale climax drive two waves of shopping nodes, and short video platform, with staggered peaks, creates momentum.

Tmall prolongs the consumption and planting period, and promotes the continuous heat of double 11 through the fission of interactive games and the live broadcast of e-commerce; JD.COM drained through the party, started snapping up in advance, and launched a fast delivery service to accelerate the transaction transformation

2. The peak period moved forward, and the popularity of the pre-sale period increased year-on-year.

2.1 users’ participation in double 11 has increased year by year, and double 11 has formed a fixed habit of hoarding goods.

QuestMobile data shows that on the opening day of November 1st, the number of active users of Taobao, Pinduoduo and JD.COM platforms was 684 million, and the number of users of all platforms increased during the pre-sale period.

The content, media and social attributes of the short video platform keep the platform stable and active, and there is no obvious change before and after the big promotion node, and the e-commerce attribute is weaker than the basic attribute of the platform.

2.2 The different payment time nodes of Amoy and JD.COM platforms open the peak time points of user selection and purchase, and the multi-dimensional stable peak nodes are close to daily life.

2.3 E-commerce platform starts to pay the down payment and the final payment at 20 o’clock, which is more in line with the user’s behavior and is consistent with the most active period of users.

2.4 In addition to the growth of traffic, the conversion of user payment has been significantly improved compared with the daily pre-sale period from the perspective of great promotion effect.

2.5 e-commerce competition is fierce, the first wave of pre-sale period is to maintain high delivery and drainage, and directly connected to the second wave of drainage.

In the double 11 event in 2020, it became a big promotion node for the first time on November 1, and both e-commerce and brand owners greatly increased the advertising drainage on the same day, forming an obvious peak; In double 11 in 2021, the drainage action was advanced, and the high pre-sale period allocated the overall marketing budget. Although it was not an obvious peak on November 1st, it was still a high point.

2.6 live broadcast of the content planted grass in advance, detonating the heat in double 11.

At the same time, Li Jiaqi, Viya and other head anchors started live broadcasts one after another at 4pm on the 20th, which led the daily average usage time of Diantao and Taobao to reach the peak in the warm-up period.

2.7 Live e-commerce has become an important drainage and transformation position for brand owners in the pre-sale period, and beauty products and food and beverage products account for a relatively high proportion in the live broadcast room.

3. The pre-sale period of Double Eleven focuses on stimulating users to be active, and the competition among users between platforms is fierce.

3.1 The official sale period began on November 1st, and the scale of new users exceeded the first day of pre-sale.

3.2 Taobao is more attractive to teenagers, JD.COM to young people, and Pinduoduo to middle-aged and older new users.

3.3 During the promotion period, cross-platform price comparison is one of the consumer decision-making behaviors.

1. During the warm-up period, various industries launched fiercely, and consumer goods led the way.

1.1 Each e-commerce platform provides a series of support policies for merchants, reducing the threshold for merchants to settle in and operating costs.

1.2 The beauty care industry has greatly increased advertising and the competition is more intense; Influenced by the strategy of promoting products by e-commerce, related industries have also significantly increased advertising.

1.3 Brand owners put relevant material advertisements in advance to expand the drainage cycle of double 11.

1.4 FMCG industry pays attention to joint e-commerce advertising to promote sales transformation.

2. Beauty care industry: the category is concentrated, and the marketing strategy of explosive products is outstanding.

2.1 The categories of beauty care industry are more concentrated, and the overall delivery rhythm tends to be consistent.

2.2 The key categories of facial skin care are facial essence and lotion/cream, and the main products of perfume makeup are lipstick and base products.

2.3 Beauty brands’ advertising for the main products keeps pace with the pace of promotion, reaching a stage high around the end of the pre-sale payment period.

The perfect diary highlights the key points, and the creativity and cost of advertising mainly focus on the "silver wing and small heel" lipstick, which repeatedly strengthens the user’s impression.　

2.4 Cosmetic brands prefer the strategy of centralized marketing and advertising.

Wechat Friends Circle+Xiaohongshu has become an important media combination for beauty brand promotion products.

3. Food and beverage industry: the pace of delivery is tight, with emphasis on packaged food.

3.1 The overall delivery rhythm is relatively tight, and the delivery high point of packaged food and beverage is more advanced.

3.2 There is fierce competition in the launch of head brands in sub-categories, and typical domestic cutting-edge brands rank among the top brands, thus gaining exposure for promoting marketing.

3.3 Take the coffee category in beverage brewing as an example. Young women are the main buyers. At the same time, brands are more likely to gain the attention of this group of people through outstanding product selling points and innovative marketing forms.

4. Household electrical appliances industry: Subcategories have been greatly promoted, and exposure has been continuously increased.

4.1 Kitchen and bathroom appliances, household appliances and small household appliances are concentrated at the high point before the official sale, while kitchen small household appliances and household appliances are focused on the week before the official sale.

4.2 small household appliances are rich in categories, and beauty instruments, razors, electric toothbrushes and other categories have gained more exposure.

4.3 Taking the category of sweeping robots as an example in household appliances, different brands launch different main products according to the pain points of cleaning scenes, and the spread of selling points of new brand products is more likely to impress urban female users and attract attention.

5, brand heat index map

1. Advertisers will adjust media delivery before and after the big promotion node to realize rapid sales transformation.

2. The beauty industry portfolio uses social and video media to plant grass for drainage and quickly increase exposure, which affects users’ minds and promotes sales transformation.

3. The food and beverage industry tends to reach users through online video media, and greatly promotes the advertising resources before the node to tilt towards the head media.

4. The household appliance industry follows the existing delivery habits and increases the delivery of social attribute media. 　

        Chapter I General Principles

    Article 1 This Law is formulated with a view to strengthening the protection and restoration of the ecological environment in the Yangtze River Basin, promoting the rational and efficient utilization of resources, ensuring ecological security, and realizing the harmonious coexistence between man and nature and the sustainable development of the Chinese nation.

        Article 2 This Law shall be observed in the protection and restoration of the ecological environment and in all kinds of production, living, development and construction activities in the Yangtze River Basin.

        The term "Yangtze River Basin" as mentioned in this Law refers to the relevant county-level administrative regions of Qinghai Province, Sichuan Province, Xizang Autonomous Region Province, Yunnan Province, Chongqing City, Hubei Province, Hunan Province, Jiangxi Province, Anhui Province, Jiangsu Province and Shanghai, as well as Gansu Province, Shaanxi Province, Henan Province, Guizhou Province, Guangxi Zhuang Autonomous Region, Guangdong Province, Zhejiang Province and Fujian Province.

        Article 3 In the economic and social development of the Yangtze River Basin, we should adhere to ecological priority and green development, and make great efforts to protect and not to develop. The protection of the Yangtze River should adhere to overall coordination, scientific planning, innovation-driven and systematic governance.

        Article 4 The State shall establish a coordination mechanism for the Yangtze River basin, give unified guidance and overall coordination to the Yangtze River protection work, review major policies and plans for the Yangtze River protection, coordinate major issues across regions and departments, and supervise and inspect the implementation of the important work for the Yangtze River protection.

        Article 5 The relevant departments of the State Council and the people’s governments at the provincial level in the Yangtze River Basin shall be responsible for implementing the decision of the national Yangtze River Basin coordination mechanism, and shall be responsible for the work related to the protection of the Yangtze River in accordance with the division of responsibilities.

        The local people’s governments at all levels in the Yangtze River Basin shall carry out the responsibilities of protecting and restoring the ecological environment in their respective administrative areas, promoting the rational and efficient utilization of resources, optimizing the industrial structure and layout, and maintaining the ecological security of the Yangtze River Basin.

        The heads of rivers and lakes at all levels in the Yangtze River basin are responsible for the protection of the Yangtze River.

        Article 6 Relevant places in the Yangtze River Basin shall, according to needs, establish cooperation mechanisms in the formulation of local laws and government regulations, planning, supervision and law enforcement, etc., so as to jointly promote the protection and restoration of the ecological environment in the Yangtze River Basin.

        Article 7 The relevant departments in charge of ecological environment, natural resources, water administration, agriculture and rural areas and standardization in the State Council shall, in accordance with the division of responsibilities, establish and improve the standard systems of water environment quality and pollutant discharge, ecological environment restoration, water resource conservation and intensive utilization, ecological flow, biodiversity protection, aquaculture, disaster prevention and mitigation in the Yangtze River basin.

        Article 8 The competent department of natural resources in the State Council shall, jointly with the relevant departments in the State Council, regularly organize surveys on the natural resources in the Yangtze River basin, such as land, minerals, water, forests, grasslands, wetlands, etc., establish a basic database of resources, carry out evaluation on the carrying capacity of resources and environment, and announce the natural resources in the Yangtze River basin to the public.

        The department in charge of wildlife protection in the State Council shall organize a general survey of wildlife and its habitat every ten years, or organize a special investigation according to the needs, establish a wildlife resource file, and announce the wildlife resources in the Yangtze River basin to the public.

        The competent agricultural and rural departments of the local people’s governments at or above the county level in the Yangtze River Basin shall, jointly with the relevant departments of the people’s governments at the corresponding levels, conduct biodiversity surveys on important habitats such as spawning grounds, feeding grounds, wintering grounds and migration routes for aquatic organisms.

        Article 9 The national coordination mechanism for the Yangtze River Basin shall coordinate the relevant departments of the State Council to improve the monitoring network system and monitoring information sharing mechanism for the ecological environment, resources, hydrology, meteorology, shipping and natural disasters in the Yangtze River Basin on the basis of established stations and monitoring projects.

        The relevant departments of the State Council and the local people’s governments at or above the county level in the Yangtze River Basin and their relevant departments shall, in accordance with the division of responsibilities, organize and improve the ecological environment risk reporting and early warning mechanism.

        Article 10 The competent department of ecology and environment of the State Council shall, jointly with the relevant departments of the State Council and the people’s government at the provincial level in the Yangtze River Basin, establish and improve the emergency linkage mechanism for sudden ecological and environmental incidents in the Yangtze River Basin, link up with the national emergency response system, and strengthen the emergency management of sudden ecological and environmental incidents in ships, ports, mines, chemical plants and tailings ponds in the Yangtze River Basin.

        Article 11 The State shall strengthen the construction of monitoring, forecasting, early warning, defense, emergency response and recovery and reconstruction systems for floods, droughts, forest and grassland fires, geological disasters and earthquakes in the Yangtze River basin, so as to improve the ability of disaster prevention, mitigation, resilience and relief.

        Article 12 The National Yangtze River Basin Coordination Mechanism shall set up an expert advisory committee to organize professional institutions and personnel to carry out scientific and technical professional consultation on major development strategies, policies and plans of the Yangtze River Basin.

        The relevant departments of the State Council and the people’s governments at the provincial level in the Yangtze River Basin and their relevant departments shall, in accordance with the division of responsibilities, organize the third-party assessment, analysis and demonstration of the impacts of Yangtze River Basin construction projects, important infrastructure and industrial layout planning on the Yangtze River Basin ecosystem.

        Thirteenth national Yangtze River basin coordination mechanism to coordinate the relevant departments of the State Council and the people’s governments at the provincial level to establish and improve the Yangtze River basin information sharing system. The relevant departments of the State Council and the people’s governments at the provincial level in the Yangtze River Basin and their relevant departments shall, in accordance with the provisions, share information on the ecological environment, natural resources and management and law enforcement in the Yangtze River Basin.

        Fourteenth relevant departments of the State Council and the local people’s governments at or above the county level in the Yangtze River Basin and their relevant departments should strengthen the publicity and education of ecological environment protection and green development in the Yangtze River Basin.

        The news media should take various forms to carry out publicity and education on ecological environment protection and green development in the Yangtze River basin, and supervise the illegal acts by public opinion according to law.

        Article 15 The relevant departments of the State Council and the local people’s governments at or above the county level in the Yangtze River Basin and their relevant departments shall take measures to protect the famous historical and cultural cities, towns and villages in the Yangtze River Basin, strengthen the protection of cultural heritage in the Yangtze River Basin, and inherit and carry forward the excellent characteristic culture in the Yangtze River Basin.

        Article 16 The State encourages and supports units and individuals to participate in the activities of protecting and restoring the ecological environment, rationally utilizing resources and promoting green development in the Yangtze River basin.

        Units and individuals that have made outstanding contributions to the protection of the Yangtze River shall be commended and rewarded by the people’s governments at or above the county level and their relevant departments in accordance with the relevant provisions of the state.

        Chapter II Planning and Control

        Article 17 The State shall establish a planning system for the Yangtze River basin under the guidance of national development planning, based on spatial planning, supported by special planning and regional planning, and give full play to the leading, guiding and restraining role of planning in promoting the ecological environment protection and green development of the Yangtze River basin.

        Eighteenth the State Council and the local people’s governments at or above the county level in the Yangtze River Basin shall incorporate the protection of the Yangtze River into the national economic and social development plan.

        The development and reform department of the State Council, together with the relevant departments of the State Council, worked out the development plan of the Yangtze River Basin, scientifically coordinated the ecological environment protection and green development of the upper and lower reaches, left and right banks, main tributaries of the Yangtze River Basin, and implemented it after being approved by the State Council.

        Water resources planning and ecological environment protection planning in the Yangtze River basin shall be compiled in accordance with the provisions of relevant laws and administrative regulations.

        Article 19 The competent department of natural resources of the State Council shall, jointly with the relevant departments of the State Council, organize the compilation of the land spatial planning of the Yangtze River Basin, scientifically and orderly arrange the functional spaces of ecology, agriculture and towns in the Yangtze River Basin, delimit the red line of ecological protection, permanent basic farmland and urban development boundaries, optimize the land spatial structure and layout, and guide the land spatial utilization tasks of the Yangtze River Basin, which shall be implemented after being approved by the State Council. The special planning involving the use of land and space in the Yangtze River Basin should be linked with the land and space planning in the Yangtze River Basin.

        The local people’s governments at or above the county level in the Yangtze River Basin shall organize the compilation of the land spatial planning of their respective administrative areas, and implement it after being submitted for approval in accordance with the prescribed procedures.

        Article 20 The State shall exercise use control over the land space in the Yangtze River Basin. The competent departments of natural resources of the local people’s governments at or above the county level in the Yangtze River Basin shall, in accordance with the land space planning, exercise zoning and classified use control over the land space of the Yangtze River Basin under their jurisdiction.

        The development and utilization activities of land space in the Yangtze River Basin shall meet the requirements of land space use control and obtain planning permission according to law. The competent department of natural resources of the people’s government at or above the county level shall not apply for planning permission if it does not meet the requirements for the control of land and space use.

        Twenty-first the State Council water administrative departments to co-ordinate the rational allocation, unified scheduling and efficient utilization of water resources in the Yangtze River basin, and organize the implementation of the total water intake control and consumption intensity control management system.

        The competent department of ecological environment in the State Council shall, according to the water environment quality improvement objectives and water pollution prevention and control requirements, determine the total emission control indicators of key pollutants in the provincial administrative regions of the Yangtze River Basin. In the water functional areas where the water quality in the Yangtze River basin exceeds the standard, stricter requirements for reducing the total amount of pollutant discharge should be implemented. Enterprises and institutions shall, in accordance with the requirements, take measures to control the total discharge of pollutants.

        The competent department of natural resources in the State Council is responsible for the overall planning and control of the total amount of new construction land in the Yangtze River Basin.

        Twenty-second people’s governments at the provincial level in the Yangtze River Basin shall, according to the ecological environment and the utilization of resources in their respective administrative areas, formulate the ecological environment zoning control scheme and the ecological environment access list, and report them to the competent department of ecological environment in the State Council for the record before implementation. Eco-environmental zoning control scheme and eco-environmental access list should be connected with national land spatial planning.

        The industrial structure and layout of the Yangtze River basin should be adapted to the carrying capacity of the Yangtze River basin ecosystem and resources and environment. It is forbidden to lay out industries that have a serious impact on the ecosystem in key ecological function areas of the Yangtze River Basin. It is forbidden for heavily polluting enterprises and projects to transfer to the middle and upper reaches of the Yangtze River.

        Article 23 The State strengthens the management of the development and utilization of hydropower resources in the Yangtze River basin. Because of the national development strategy and the needs of the national economy and people’s livelihood, the construction of large and medium-sized hydropower projects in the Yangtze River basin shall be scientifically demonstrated and reported to the departments authorized by the State Council or the State Council for approval.

        The local people’s governments at or above the county level shall organize classified rectification or take measures to gradually withdraw from the small hydropower projects built in the Yangtze River basin that do not meet the requirements of ecological protection.

        Article 24 The state strictly protects the sources of the main stream and important tributaries of the Yangtze River, and establishes national parks and other nature reserves to protect the national ecological security barrier.

        Twenty-fifth the State Council water administrative departments to strengthen the protection of rivers and lakes in the Yangtze River basin. The local people’s governments at or above the county level in the Yangtze River Basin are responsible for delineating the scope of management of rivers and lakes, and announcing it to the public, implementing strict protection of rivers and lakes, and prohibiting illegal occupation of rivers and lakes.

        Article 26 The State exercises special control over the shoreline of rivers and lakes in the Yangtze River basin. The National Yangtze River Basin Coordination Mechanism coordinates the departments of natural resources, water administration, ecological environment, housing and urban and rural construction, agriculture and rural areas, transportation, forestry and grassland in the State Council, and the people’s governments at the provincial level in the Yangtze River Basin to delimit the protection scope of river and lake shorelines, formulate protection plans for river and lake shorelines, strictly control the development and construction of shorelines, and promote the rational and efficient utilization of shorelines.

        It is forbidden to build or expand chemical parks and chemical projects within one kilometer of the coastline of the main tributaries of the Yangtze River.

        It is forbidden to build, rebuild or expand tailings ponds within three kilometers of the coastline of the main stream of the Yangtze River and one kilometer of the coastline of important tributaries; However, the reconstruction for the purpose of improving safety and ecological environment protection is excluded.

        Article 27 The transportation department of the State Council shall, jointly with the departments in charge of natural resources, water administration, ecological environment, agriculture and rural areas, forestry and grassland of the State Council, scientifically delimit the prohibited navigation areas and restricted navigation areas in the important habitats of aquatic organisms in the Yangtze River basin.

        It is forbidden for ships to sail in the designated no-navigation areas. Because of the national development strategy and the needs of the national economy and the people’s livelihood, sailing in areas where navigation is prohibited in important habitats of aquatic organisms shall be agreed by the competent department of transportation in the State Council in consultation with the competent department of agriculture and rural areas in the State Council, and necessary measures shall be taken to reduce the interference to important aquatic organisms.

        Strictly restrict the implementation of waterway regulation projects in the red line of ecological protection, nature reserves and important habitats of aquatic organisms in the Yangtze River basin; If rectification is really necessary, it shall be scientifically demonstrated and relevant procedures shall be handled according to law.

        Article 28 The State establishes a planning and licensing system for sand mining in the Yangtze River basin. Sand mining in the Yangtze River basin shall be licensed by the water administrative department of the State Council, the relevant river basin management institution or the water administrative department of the local people’s government at or above the county level according to law.

        The relevant river basin management agencies of the water administrative department of the State Council and the local people’s governments at or above the county level in the Yangtze River basin shall demarcate the sand-mining prohibition area and the sand-mining prohibition period according to law, and strictly control the sand-mining area, the total amount of sand-mining and the number of sand-mining vessels in the sand-mining area. It is forbidden to engage in sand mining activities in the prohibited sand mining areas and sand mining periods in the Yangtze River Basin.

        The water administrative department of the State Council shall, jointly with the relevant departments of the State Council, organize the relevant local people’s governments in the Yangtze River basin and their relevant departments to carry out joint law enforcement work on illegal sand mining in the Yangtze River basin.

        Chapter III Protection of Resources

        Article 29 The protection and utilization of water resources in the Yangtze River Basin shall, according to the comprehensive planning of the basin, give priority to meeting the domestic water needs of urban and rural residents, guarantee the basic ecological water use, and make overall plans for agriculture, industrial water use and shipping.

        Article 30 The relevant river basin management agencies of the water administrative department of the State Council, in consultation with the people’s government at the provincial level in the Yangtze River basin, shall formulate the inter-provincial river water allocation plan according to law, which shall be implemented after being approved by the department authorized by the State Council or the State Council. The opinions of the relevant departments of the State Council shall be sought for the formulation of the inter-provincial river water allocation scheme in the Yangtze River basin. The water administrative department of the people’s government at the provincial level in the Yangtze River Basin shall formulate a water allocation plan for the Yangtze River Basin within its administrative region, which shall be implemented after being approved by the people’s government at the corresponding level.

        According to the approved water allocation plan, the relevant river basin management organization of the water administrative department of the State Council or the water administrative department of the local people’s government at or above the county level in the Yangtze River basin shall prepare the annual water allocation plan and dispatching plan, and specify the requirements for the control of the flow and water level of relevant river sections and control sections.

        Article 31 The State shall strengthen the protection of ecological water use in the Yangtze River basin. The water administrative department of the State Council, together with the relevant departments of the State Council, put forward the ecological flow control indicators of the main stream of the Yangtze River, important tributaries and important lake control sections. Other river and lake ecological flow control indicators shall be determined by the water administrative department of the local people’s government at or above the county level in the Yangtze River basin in conjunction with the relevant departments of the people’s government at the corresponding level.

        The relevant river basin management agencies of the water administrative department of the State Council shall incorporate the ecological water quantity into the annual water dispatching plan, ensure the basic ecological water demand of rivers and lakes, ensure the ecological flow in dry season and fish spawning period, the water quantity and water level of important lakes, and ensure the balance of salt and fresh water in the Yangtze River estuary.

        Projects such as water conservancy, hydropower and shipping hubs in the main stream of the Yangtze River, important tributaries and the upper reaches of important lakes should incorporate ecological water dispatching into daily operation dispatching procedures, establish a conventional ecological dispatching mechanism, and ensure the ecological flow of rivers and lakes; If the discharge flow does not meet the requirements of ecological discharge, the water administrative department of the people’s government at or above the county level shall put forward rectification measures and supervise the implementation.

        Article 32 The relevant departments in the State Council and the local people’s governments at all levels in the Yangtze River Basin should take measures to speed up the reinforcement of dangerous reservoirs, promote the construction of dikes and flood storage and detention areas, improve the engineering standards for flood prevention, strengthen the joint dispatching of water projects, carry out river sediment observation and river regime investigation, establish flood control and disaster reduction engineering and non-engineering systems suitable for economic and social development, and improve the overall ability to prevent floods and droughts.

        Article 33 The State shall conduct scientific demonstration and strengthen control and management of water transfer across the Yangtze River basin. The implementation of water transfer across the Yangtze River basin should give priority to ensuring the water safety and ecological safety of the transfer-out area and its downstream area, and coordinate the water demand of the transfer-out area and the transfer-in area.

        Article 34 The State strengthens the protection of drinking water sources in the Yangtze River basin. The water administrative department of the State Council shall, jointly with relevant departments of the State Council, formulate a list of drinking water sources in the Yangtze River basin. The water administrative department of the people’s government at the provincial level in the Yangtze River Basin shall, jointly with the relevant departments of the people’s government at the corresponding level, formulate a list of other drinking water sources in this administrative region.

        The people’s governments at the provincial level in the Yangtze River Basin organize the delineation of drinking water source protection areas, strengthen the protection of drinking water sources and ensure the safety of drinking water.

        Article 35 The local people’s governments at or above the county level in the Yangtze River Basin and their relevant departments shall rationally arrange the water intakes of drinking water sources, formulate emergency plans for drinking water safety emergencies, strengthen the construction of standby emergency drinking water sources, and monitor the water environmental quality of drinking water sources in real time.

        Article 36 The local people’s governments at or above the county level in Danjiangkou reservoir area and its upstream area shall, in accordance with the management requirements of drinking water source safety protection zone, water quality impact control zone and water conservation ecological construction zone, strengthen the overall protection of landscape, forest, field, lake and grass, enhance the water conservation capacity, and ensure the stable water quality reaching the standard.

        Article 37 The State strengthens the protection of groundwater resources in the Yangtze River basin. The local people’s governments at or above the county level in the Yangtze River Basin and their relevant departments shall regularly investigate and evaluate the groundwater resources, monitor the groundwater quantity, water level and water environment quality, and take corresponding risk prevention measures to ensure the safety of groundwater resources.

        Thirty-eighth the State Council water administrative department in conjunction with the relevant departments of the State Council to determine the Yangtze River basin agricultural and industrial water efficiency targets, strengthen the construction of water metering and monitoring facilities; Improve the water resources demonstration system for planning and construction projects; Strengthen the water quota management of high water consumption industries and key water consumption units, and strictly control the construction of high water consumption projects.

        Article 39 The State shall make overall plans for the construction of nature reserves in the Yangtze River Basin. The State Council and the people’s governments at the provincial level in the Yangtze River Basin have established national parks, nature reserves, natural parks and other nature reserves in the complete distribution areas of important typical ecosystems, sensitive areas of ecological environment, natural concentrated distribution areas of precious wild animals and plants, important habitats and important natural relics in the Yangtze River Basin.

        Fortieth the State Council and the people’s governments at the provincial level in the Yangtze River Basin shall, in accordance with the law, delimit public welfare forests in important ecological areas and ecologically fragile areas in the Yangtze River Basin and implement strict management. The state strictly protects natural forests in the Yangtze River basin and scientifically delineates key areas for natural forest protection.

        The local people’s governments at or above the county level in the Yangtze River Basin should strengthen the protection of grassland resources in the Yangtze River Basin, and strictly manage the basic grasslands with special functions such as regulating climate, conserving water, conserving soil and water, preventing wind and fixing sand.

        The competent forestry and grassland authorities in the State Council and the people’s government at the provincial level in the Yangtze River Basin shall, jointly with the relevant departments of the people’s government at the corresponding level, publish the list of national and local important wetlands and the scope of protection in the Yangtze River Basin according to the needs of different ecological locations, ecosystem functions and biodiversity protection, strengthen the protection and management of wetlands in the Yangtze River Basin, and maintain the ecological functions and biodiversity of wetlands.

        Article 41 The competent department of agriculture and rural areas of the State Council shall, jointly with the relevant departments of the State Council and the provincial people’s government of the Yangtze River Basin, establish an evaluation system of aquatic organism integrity index in the Yangtze River Basin, organize the evaluation of aquatic organism integrity in the Yangtze River Basin, and take the results as an important basis for evaluating the overall situation of the Yangtze River Basin ecosystem. The integrity index of aquatic organisms in the Yangtze River basin should be connected with the water environment quality standards in the Yangtze River basin.

        Article 42 The competent agricultural and rural authorities in the State Council and the local people’s governments at or above the county level in the Yangtze River Basin shall formulate a plan for the protection of rare and endangered aquatic wildlife in the Yangtze River Basin, and give priority to the protection of rare and endangered aquatic wildlife in the Yangtze River Basin.

        The state encourages qualified units to carry out research on finless porpoises, baiji, paddlefish, Chinese sturgeon, Yangtze sturgeon, roe carp, Sichuan white turtle, Sichuan and Shaanxi hucho salmon, mullet, tong yu, scaly white turtle, Chinese herring and perch carp in the Yangtze River basin.

        It is forbidden to breed and put exotic species or other non-native germplasm resources in the open waters of the Yangtze River basin.

        Chapter IV Prevention and Control of Water Pollution

        Article 43 The competent department of ecological environment in the State Council and the local people’s governments at all levels in the Yangtze River Basin shall take effective measures to strengthen the prevention and supervision of water pollution in the Yangtze River Basin, so as to prevent, control and reduce water pollution.

        Forty-fourth the State Council ecological environment department is responsible for the development of water environment quality standards in the Yangtze River basin, and can make supplementary provisions for items not specified in the national water environment quality standards; More stringent regulations can be made on the items that have been stipulated in the national water environment quality standards. The opinions of the relevant departments of the State Council and the relevant provincial people’s governments shall be sought for the formulation of water environment quality standards in the Yangtze River basin. The people’s governments at the provincial level in the Yangtze River Basin may formulate local water environment quality standards that are stricter than those in the Yangtze River Basin and report them to the competent department of ecological environment in the State Council for the record.

        Article 45 The people’s governments at the provincial level in the Yangtze River Basin shall supplement and formulate local standards for the discharge of water pollutants for characteristic industries and endemic pollutants that do not have national standards for the discharge of water pollutants, or for specific water pollution sources or water pollutants that are explicitly required by the state, and report them to the competent department of ecological environment of the State Council for the record.

        Under any of the following circumstances, the people’s government at the provincial level in the Yangtze River Basin shall formulate local water pollutant discharge standards that are stricter than the national water pollutant discharge standards and report them to the competent department of ecological environment of the State Council for the record:

        (a) the industry is intensive and the water environment problem is outstanding;

        (two) the existing water pollutant discharge standards can not meet the requirements of water environment quality in the Yangtze River basin under its jurisdiction;

        (3) The water environment situation in a river basin or region is so complicated that it is impossible to apply uniform standards for the discharge of water pollutants.

        Forty-sixth people’s governments at the provincial level in the Yangtze River Basin shall formulate the control plan for total phosphorus pollution in their respective administrative areas and organize their implementation. For the main and tributaries of the Yangtze River, where phosphate rock and phosphate fertilizer production are concentrated, the relevant provincial people’s governments should formulate stricter requirements for the control of total phosphorus emission and effectively control the total amount of total phosphorus emission.

        Enterprises such as phosphate mining and processing, phosphate fertilizer and phosphorus-containing pesticide manufacturing shall take effective measures to control the total phosphorus emission concentration and total emission in accordance with the requirements of pollutant discharge permit; Monitor the total phosphorus in the sewage outlet and the surrounding environment, and disclose the monitoring information according to law.

        Article 47 The local people’s governments at or above the county level in the Yangtze River Basin shall co-ordinate the construction of urban and rural centralized sewage treatment facilities and supporting pipe networks in the Yangtze River Basin, ensure their normal operation, and improve the capacity of urban and rural sewage collection and treatment.

        The local people’s governments at or above the county level in the Yangtze River Basin shall organize the investigation and rectification of the sewage outlets of rivers and lakes in their respective administrative areas, clarify the responsible subjects, and implement classified management.

        The construction, alteration or expansion of sewage outlets in rivers and lakes in the Yangtze River basin shall be reported to the competent department of ecological environment or the supervision and administration institution of ecological environment in the Yangtze River basin for approval in accordance with relevant state regulations. For water functional areas that fail to meet the water quality objectives, except for the sewage outlets of centralized sewage treatment facilities, new, modified or expanded sewage outlets should be strictly controlled.

        Article 48 The State shall strengthen the prevention and control of agricultural non-point source pollution in the Yangtze River basin. Agricultural production in the Yangtze River basin should scientifically use agricultural inputs, reduce the use of chemical fertilizers and pesticides, promote the use of organic fertilizers, and scientifically dispose of agricultural wastes such as agricultural films and crop straws.

        Article 49 It is forbidden to dump, bury, pile up, abandon or treat solid waste within the management scope of rivers and lakes in the Yangtze River basin. The local people’s governments at or above the county level in the Yangtze River Basin shall strengthen joint prevention and control of illegal transfer and dumping of solid waste.

        Article 50 The local people’s governments at or above the county level in the Yangtze River Basin shall organize investigation and evaluation of key groundwater pollution sources and surrounding groundwater environmental risks such as landfill sites, gas stations, mines, tailings ponds, hazardous waste disposal sites, chemical parks and chemical projects along the Yangtze River, and take corresponding risk prevention and remediation measures.

        Article 51 The State shall establish a mechanism combining pollution liability insurance for ships transporting dangerous goods in the Yangtze River basin with financial guarantee. The specific measures shall be formulated by the transportation department of the State Council in conjunction with the relevant departments of the State Council.

        It is forbidden to transport highly toxic chemicals on the water in the Yangtze River basin and other dangerous chemicals prohibited by the state from being transported by inland rivers. The transportation departments of the local people’s governments at or above the county level in the Yangtze River Basin shall, jointly with the relevant departments of the people’s governments at the corresponding levels, strengthen the control over the transportation of dangerous chemicals in the Yangtze River Basin.

        Chapter V Restoration of Ecological Environment

        Article 52 The state implements a systematic management of the ecosystem of the Yangtze River basin, which is based on natural restoration and combines natural restoration with artificial restoration. The competent department of natural resources of the State Council shall, jointly with the relevant departments of the State Council, prepare the ecological environment restoration plan of the Yangtze River Basin, organize the implementation of major ecological environment restoration projects, and promote the ecological environment restoration work in the Yangtze River Basin as a whole.

        Article 53 The State exercises strict fishing management in key waters of the Yangtze River Basin. A total ban on productive fishing in the aquatic biological reserve in the Yangtze River basin; Within the time limit prescribed by the state, the productive fishing of natural fishery resources will be completely banned in key waters such as the main stream and important tributaries of the Yangtze River, large Tongjiang lakes and the designated areas at the mouth of the Yangtze River. The specific measures shall be formulated by the competent agricultural and rural authorities of the State Council in conjunction with the relevant departments of the State Council.

        The competent department of agriculture and rural areas of the State Council, together with the relevant departments of the State Council and the provincial people’s government of the Yangtze River basin, will strengthen the enforcement of the ban on fishing in the Yangtze River basin, and severely investigate and deal with fishing behaviors that destroy fishery resources and ecological environment, such as electric fish, poisonous fish and fried fish.

        The local people’s governments at or above the county level in the Yangtze River Basin shall, in accordance with the relevant provisions of the state, do a good job in the compensation, production change and social security of fishermen who have retired from key waters in the Yangtze River Basin.

        Measures for the administration of fishing bans and restrictions in other waters of the Yangtze River Basin shall be formulated by local people’s governments at or above the county level.

        Article 54 The water administrative department of the State Council shall, jointly with the relevant departments of the State Council, formulate and organize the implementation of the restoration scheme for the connectivity of rivers and lakes in the main stream and important tributaries of the Yangtze River, and the people’s governments at the provincial level in the Yangtze River Basin shall formulate and organize the implementation of the restoration scheme for the connectivity of rivers and lakes in their respective administrative areas, so as to gradually improve the connectivity of rivers and lakes in the Yangtze River Basin, restore the ecological flow of rivers and lakes, and maintain the ecological functions of rivers and lakes.

        Article 55 The National Yangtze River Basin Coordination Mechanism shall coordinate and coordinate the State Council’s departments of natural resources, water administration, ecological environment, housing and urban and rural construction, agriculture and rural areas, transportation, forestry and grassland, and the people’s governments at the provincial level in the Yangtze River Basin to formulate norms for the shoreline restoration of rivers and lakes in the Yangtze River Basin and determine the shoreline restoration indicators.

        The local people’s governments at or above the county level in the Yangtze River Basin shall, in accordance with the requirements of the protection planning, restoration norms and indicators of the river and lake shoreline in the Yangtze River Basin, formulate and organize the implementation of the river and lake shoreline restoration plan to ensure the proportion of natural coastline and restore the ecological functions of the river and lake shoreline.

        It is forbidden to illegally use or occupy the coastline of rivers and lakes in the Yangtze River basin.

        Article 56 The relevant departments of the State Council, together with the relevant provincial people’s governments in the Yangtze River Basin, will strengthen the protection and restoration of the ecological environment in the water-level fluctuation zones in key reservoir areas such as the Three Gorges Reservoir Area and Danjiangkou Reservoir Area, implement returning farmland to forests and grasslands according to local conditions, prohibit the application of chemical fertilizers and pesticides, scientifically regulate the water level of reservoirs, strengthen the water and soil conservation and the prevention and control of geological disasters in the reservoir areas, and ensure the good ecological functions of the water-level fluctuation zones.

        Article 57 The competent forestry and grassland department of the local people’s government at or above the county level in the Yangtze River Basin is responsible for organizing and implementing the restoration plan of forests, grasslands and wetlands in the Yangtze River Basin, scientifically promoting the restoration of forests, grasslands and wetlands, and intensifying the restoration of degraded natural forests, grasslands and damaged wetlands.

        Article 58 The State shall increase its support for ecological environment restoration in key lakes such as Taihu Lake, Poyang Lake, Dongting Lake, Chaohu Lake and Dianchi Lake.

        The local people’s governments at or above the county level in the Yangtze River Basin shall organize the restoration of the ecological environment of eutrophic lakes, and take comprehensive measures such as adjusting the scale of industrial layout, implementing unified dispatching of controlled water projects, ecological water replenishment, and connecting rivers and lakes to improve and restore the quality and function of lake ecosystems; For lakes where the concentration of nitrogen and phosphorus seriously exceeds the standard, measures should be taken to reduce the amount of chemical fertilizers, prohibit the use of phosphorus-containing detergents, and comprehensively clean up feeding and fertilizing.

        Article 59 The competent departments of forestry, grassland, agriculture and rural areas in the State Council shall formulate restoration plans and action plans for the wild animals and plants in the Yangtze River basin, which are rapidly declining or extremely endangered, and the habitats, natural concentrated distribution areas and broken typical ecosystems, build ex-situ protection facilities, establish a gene bank of wild animal and plant genetic resources, and carry out rescue restoration.

        Ecological environment restoration and other protective measures should be implemented in important habitats such as spawning grounds, feeding grounds, wintering grounds and migration routes of aquatic organisms in the Yangtze River basin. Water-related projects that obstruct the migration of aquatic organisms such as fish should take various measures, such as building fish-crossing facilities, connecting rivers and lakes, ecological dispatching, irrigating rivers and receiving seedlings, gene preservation, proliferation and release, artificial breeding and so on, in combination with the actual situation, so as to fully meet the ecological requirements of aquatic organisms.

        Article 60 The water administrative department of the State Council shall, jointly with the relevant departments of the State Council and the local people’s government at the mouth of the Yangtze River, formulate and implement the ecological environment restoration and other protection measures at the mouth of the Yangtze River in accordance with the requirements of land-sea coordination and river-sea linkage, strengthen the comprehensive monitoring of water, sand, salt, tidal flat and biological population, take effective measures to prevent seawater intrusion and backflow, and maintain the good ecological function of the mouth of the Yangtze River.

        Article 61 Local people’s governments at or above the county level shall take measures to prevent and control soil erosion in key prevention areas and key control areas of the Yangtze River Basin. The soil erosion plots within the red line of ecological protection are mainly natural restoration, and returning farmland to forests, grasslands and wetlands in a planned way according to regulations; Permanent basic farmland included in the core protection area of nature reserves shall be withdrawn in an orderly manner according to law and replenished.

        It is forbidden to carry out production and construction activities that may cause soil erosion in areas with serious soil erosion and fragile ecology in the Yangtze River Basin. If it is really necessary to build because of the national development strategy and the national economy and people’s livelihood, it shall be scientifically demonstrated and the examination and approval procedures shall be handled according to law.

        The local people’s governments at or above the county level in the Yangtze River Basin should take comprehensive control measures to the rocky desertification land according to local conditions, repair the ecological system and prevent the spread of rocky desertification.

        Article 62 The local people’s governments at or above the county level in the Yangtze River Basin should take measures such as eliminating hidden dangers of geological disasters, land reclamation, restoring vegetation, and preventing and controlling pollution according to local conditions, speed up the restoration of the ecological environment of mines left over from history, strengthen the supervision and management of mines under construction and operation, and urge the mining right holders to earnestly fulfill their responsibilities of preventing and controlling mine pollution and restoring the ecological environment.

        Article 63 The local people’s governments at or above the county level in the middle and lower reaches of the Yangtze River Basin shall, according to local conditions, support the implementation of ecological environment restoration and other protective measures in the source and upper reaches of the Yangtze River Basin in terms of projects, funds, talents and management, so as to enhance the ability of implementing ecological environment restoration and other protective measures in the ecologically fragile areas of the Yangtze River Basin.

        In accordance with the principles of policy support, enterprise and social participation and market-oriented operation, the state encourages social capital to invest in ecological environment restoration in the Yangtze River basin.

        Chapter VI Green Development

        Article 64 The relevant departments of the State Council and the local people’s governments at all levels in the Yangtze River Basin shall adjust the industrial structure, optimize the industrial layout and promote the green development of the Yangtze River Basin in accordance with the requirements of the Yangtze River Basin development plan and the land and space planning.

        Article 65 The local people’s governments at all levels in the State Council and the Yangtze River Basin and their relevant departments shall jointly promote the implementation of the rural revitalization strategy and the new urbanization strategy, make overall plans for urban and rural infrastructure construction and industrial development, establish and improve a basic public service system with universal coverage, inclusive sharing and urban-rural integration, and promote the integrated development of urban and rural areas in the Yangtze River Basin.

        Article 66 The local people’s governments at or above the county level in the Yangtze River Basin shall promote the upgrading and transformation of industries such as steel, petroleum, chemicals, non-ferrous metals, building materials and ships, and raise the level of technology and equipment; Promote the clean transformation of enterprises such as papermaking, tanning, electroplating, printing and dyeing, non-ferrous metals, pesticides, nitrogen fertilizer, coking and raw material medicine manufacturing. Enterprises should reduce resource consumption and pollutant emissions through technological innovation.

        The local people’s governments at or above the county level in the Yangtze River Basin shall take measures to speed up the relocation and transformation of dangerous chemicals production enterprises in key areas.

        Article 67 The relevant departments of the State Council shall, jointly with the people’s governments at the provincial level in the Yangtze River Basin, establish an assessment mechanism for the green development of development zones, and organize regular assessments on the conservation and intensive utilization of resources and energy and the protection of ecological environment in various development zones.

        The local people’s governments at or above the county level in the Yangtze River Basin shall optimize and adjust the industrial products, energy conservation and emission reduction measures in the Development Zone according to the evaluation results.

        Article 68 The State encourages and supports the implementation of water-saving technological transformation in key industries and key water users in the Yangtze River basin to improve the efficiency of water resources utilization.

        The local people’s governments at or above the county level in the Yangtze River Basin should strengthen the construction of water-saving cities and water-saving parks, promote the development of water-saving industries and enterprises, and accelerate the construction of a sponge city with natural accumulation, natural infiltration and natural purification of rainwater.

        Article 69 The local people’s governments at or above the county level in the Yangtze River Basin shall, in accordance with the requirements of green development, make overall planning, construction and management, improve the quality of urban and rural human settlements, and build beautiful towns and beautiful countryside.

        The local people’s governments at or above the county level in the Yangtze River Basin shall organize and implement toilet renovation according to local conditions in accordance with the principles of ecology, environmental protection, economy and practicality.

        The relevant departments of the State Council and the local people’s governments at or above the county level in the Yangtze River Basin and their relevant departments shall strengthen the management of the use of building materials in new urban areas and various development zones, encourage the use of energy-saving and environmental-friendly building materials with high performance, and build underground utility tunnel and pipe networks.

        The local people’s governments at or above the county level in the Yangtze River Basin shall build an information platform for the comprehensive utilization of waste debris, strengthen the management of the collection, removal and centralized stacking of waste debris from production and construction activities, and encourage the comprehensive utilization.

        Article 70 The local people’s governments at or above the county level in the Yangtze River Basin shall compile and organize the implementation of the tidal flat planning of aquaculture waters, rationally delimit the prohibited areas, restricted areas and aquaculture areas, and scientifically determine the scale and density of aquaculture; Strengthen the management of aquaculture inputs, guide and standardize aquaculture and proliferation activities.

        Article 71 The State shall strengthen the construction of a comprehensive three-dimensional transportation system in the Yangtze River basin, improve the water transport infrastructure such as ports and waterways, promote the interconnection of transportation facilities, realize the organic connection between land and water, and realize the direct intermodal transport between rivers and seas, so as to enhance the function of the golden waterway of the Yangtze River.

        Article 72 The local people’s governments at or above the county level in the Yangtze River Basin shall co-ordinate the construction of facilities for receiving, transporting and disposing pollutants from ships and liquefied natural gas filling stations from ships, formulate plans for the construction and renovation of port shore power facilities and ship power receiving facilities, and organize their implementation. Ships that have the conditions to use shore power should use shore power in accordance with the relevant provisions of the state, except those that use clean energy.

        Article 73 the State Council and the local people’s governments at or above the county level in the Yangtze River Basin shall provide financial support or policy support for the upgrading and reconstruction of ports, waterways and ships in the Yangtze River Basin, the construction of clean energy or new energy power ships such as liquefied natural gas power ships, and the green design of ports in accordance with regulations.

        The State Council and the local people’s governments at or above the county level in the Yangtze River Basin provide financial subsidies, preferential electricity prices and other policy support for the transformation and use of port shore power facilities and ship power receiving facilities in the Yangtze River Basin.

        Article 74 The local people’s governments at all levels in the Yangtze River Basin shall strengthen publicity and education on green consumption of urban and rural residents, and take effective measures to support and guide residents’ green consumption.

        The local people’s governments at all levels in the Yangtze River Basin, in accordance with the principles of systematic promotion, extensive participation, focusing on key points and classified policies, have taken measures such as recovering deposits, restricting the use of plastic products that are easy to pollute and are not easy to degrade, green design, and developing public transportation to promote a simple, moderate, green and low-carbon lifestyle.

        Chapter VII Guarantee and Supervision

        Seventy-fifth the State Council and the local people’s governments at or above the county level in the Yangtze River Basin should increase financial input for the protection and restoration of the ecological environment in the Yangtze River Basin.

        The people’s governments at the provincial level in the State Council and the Yangtze River Basin shall, in accordance with the principle of the division of financial powers and expenditure responsibilities between the central and local governments, arrange special funds for the protection and restoration of the ecological environment in the Yangtze River Basin. The competent department of natural resources in the State Council shall, jointly with the relevant departments of finance and ecological environment in the State Council, formulate policies and measures to rationally use social funds to promote the restoration of ecological environment in the Yangtze River basin.

        The state encourages and supports scientific and technological research, development, popularization and application in the protection and restoration of the ecological environment in the Yangtze River basin.

        The state encourages financial institutions to develop green credit, green bonds, green insurance and other financial products to provide financial support for ecological environment protection and green development in the Yangtze River basin.

        Article 76 The state establishes a compensation system for ecological protection in the Yangtze River basin.

        The state has increased financial transfer payments to compensate important areas with ecological functions such as the source of the main stream and important tributaries of the Yangtze River and water conservation areas in the upper reaches. The specific measures shall be formulated by the finance department of the State Council in conjunction with the relevant departments of the State Council.

        The state encourages the local people’s governments in the upper and lower reaches, the left and right banks and the main tributaries of the Yangtze River basin to carry out compensation for horizontal ecological protection.

        The state encourages social funds to establish a market-oriented compensation fund for ecological protection in the Yangtze River basin; Encourage relevant subjects to carry out ecological protection compensation by means of voluntary consultation.

        Article 77 The state strengthens the construction of judicial guarantee in the Yangtze River basin and encourages relevant units to provide legal services for the protection of the ecological environment in the Yangtze River basin.

        Administrative law enforcement organs, people’s courts and people’s procuratorates at all levels in the Yangtze River Basin shall, in the process of investigating and handling illegal acts of Yangtze River protection or related cases according to law, find suspected criminal acts, and shall transfer the criminal clues to the organs with investigation and investigation powers.

        Article 78 The state practices the responsibility system for ecological environment protection in the Yangtze River basin and the assessment and evaluation system. The people’s government at a higher level shall assess the completion of the ecological environment protection and restoration objectives of the people’s government at a lower level.

        Article 79 Relevant departments of the State Council and local people’s governments at or above the county level in the Yangtze River Basin shall, in accordance with the provisions of this Law and the division of responsibilities, supervise and inspect all kinds of protection, development and construction activities in the Yangtze River Basin, and investigate and punish illegal acts such as destroying natural resources, polluting the environment and damaging the ecosystem of the Yangtze River Basin according to law.

        Citizens, legal persons and unincorporated organizations have the right to obtain relevant information on the protection of the ecological environment in the Yangtze River basin according to law, and report and accuse illegal acts such as destroying natural resources, polluting the environment in the Yangtze River basin and damaging the ecosystem in the Yangtze River basin.

          The relevant departments of the State Council and the local people’s governments at all levels in the Yangtze River Basin and their relevant departments shall disclose the information related to the ecological environment protection in the Yangtze River Basin according to law, improve the procedures for public participation, and provide convenience for citizens, legal persons and unincorporated organizations to participate in and supervise the ecological environment protection in the Yangtze River Basin.

        Article 80 The relevant departments of the State Council and the local people’s governments at all levels in the Yangtze River Basin and their relevant departments shall jointly enforce the law on cross-administrative areas, ecologically sensitive areas, areas with high incidence of ecological and environmental violations and major illegal cases in the Yangtze River Basin.

        Article 81 The relevant departments of the State Council and the people’s governments at the provincial level in the Yangtze River basin may interview the principal responsible persons of the local people’s governments at or above the county level and their relevant departments in areas where the Yangtze River protection work is ineffective, the problems are prominent and the masses are concentrated, and ask them to take measures for timely rectification.

        Eighty-second the State Council should regularly report to the NPC Standing Committee on the ecological environment and the protection and restoration of the Yangtze River basin.

        The local people’s governments at or above the county level in the Yangtze River Basin shall regularly report to the people’s congresses at the corresponding levels or their standing committees on the protection and restoration of the ecological environment in the Yangtze River Basin by the people’s governments at the corresponding levels.

        Chapter VIII Legal Liability

        Article 83 If the relevant departments in the State Council and the local people’s governments at all levels in the Yangtze River valley and their relevant departments violate the provisions of this Law and commit any of the following acts, the directly responsible person in charge and other directly responsible personnel shall be given a warning, demerit, serious demerit or demotion according to law; If serious consequences are caused, he shall be dismissed or expelled, and the main person in charge shall take the blame and resign:

        (a) does not meet the requirements of administrative licensing, administrative licensing;

        (two) according to the law should be ordered to suspend business, closure and other decisions have not been made;

        (three) found illegal acts or received a report not to investigate and deal with according to law;

        (four) other dereliction of duty, abuse of power, corruption.

        Article 84 Anyone who violates the provisions of this Law and commits any of the following acts shall be ordered by the relevant competent department to stop the illegal act, given a warning and fined between 10,000 yuan and 100,000 yuan according to the division of responsibilities; If the circumstances are serious, a fine of not less than 100,000 yuan but not more than 500,000 yuan shall be imposed:

        (a) the ship is sailing in the area where navigation is prohibited;

        (2) Sailing in areas where navigation is prohibited in important habitats of aquatic organisms with consent, and failing to take necessary measures to reduce the interference to important aquatic organisms;

        (three) water conservancy, hydropower, shipping hub and other projects have not included ecological water dispatching in the daily operation and dispatching procedures;

        (four) the ship with the conditions for the use of shore power fails to use shore power in accordance with the relevant provisions of the state.

        Article 85 Anyone who, in violation of the provisions of this Law, cultivates or releases exotic species or other non-native germplasm resources in the open waters of the Yangtze River Basin shall be ordered by the competent agricultural and rural departments of the people’s governments at or above the county level to catch them back within a time limit and be fined not more than 100,000 yuan; If serious consequences are caused, a fine of not less than 100,000 yuan but not more than 1 million yuan shall be imposed; If it fails to be recaptured within the time limit, the competent department of agriculture and rural affairs of the relevant people’s government shall recapture it or take measures to reduce the negative impact, and the expenses required shall be borne by the violator.

        Article 86 Anyone who, in violation of the provisions of this Law, engages in productive fishing in the aquatic life protection zone in the Yangtze River basin, or engages in productive fishing of natural fishery resources during the fishing ban period in key waters such as the main stream and important tributaries of the Yangtze River, large Tongjiang lakes, and areas specified at the mouth of the Yangtze River, shall be confiscated by the competent agricultural and rural departments of the people’s governments at or above the county level, as well as fishing boats, fishing gear and other tools used for illegal activities, and shall be fined not less than 10,000 yuan but not more than 50,000 yuan; Fishing by electric fish, poisonous fish, fried fish, etc., or if there are other serious circumstances, a fine of not less than 50 thousand yuan but not more than 500 thousand yuan shall be imposed.

        Where the catch specified in the preceding paragraph is purchased, processed or sold, the agricultural and rural areas, market supervision and management departments of the people’s government at or above the county level shall, in accordance with the division of responsibilities, confiscate the catch and its products and illegal income, and impose a fine of not less than ten times but not more than twenty times the value of the goods; If the circumstances are serious, the relevant production and business license shall be revoked or ordered to close down.

        Article 87 Whoever, in violation of the provisions of this Law, illegally encroaches on the waters of rivers and lakes in the Yangtze River basin, or illegally uses or occupies the shoreline of rivers and lakes, shall be ordered by the water administrative department, natural resources department and other competent departments of the people’s government at or above the county level to stop the illegal act, dismantle it within a time limit and restore it to its original state. The expenses incurred shall be borne by the violator, the illegal income shall be confiscated and a fine of not less than 50,000 yuan but not more than 500,000 yuan shall be imposed.

        Article 88 Anyone who violates the provisions of this Law and commits any of the following acts shall be ordered by the competent department of ecological environment and natural resources of the people’s government at or above the county level to stop the illegal act, dismantle it within a time limit and restore it to its original state. The expenses incurred shall be borne by the violator, the illegal income shall be confiscated, and a fine of not less than 500,000 yuan but not more than 5 million yuan shall be imposed, and a fine of not less than 50,000 yuan but not more than 100,000 yuan shall be imposed on the directly responsible person in charge and other directly responsible persons. If the circumstances are serious, it shall be reported to the people’s government with the right of approval and ordered to close down:

        (1) Building or expanding chemical parks and chemical projects within one kilometer of the coastline of the main tributaries of the Yangtze River;

        (two) new construction, renovation and expansion of tailings ponds within three kilometers of the coastline of the main stream of the Yangtze River and one kilometer of the coastline of important tributaries;

        (three) production and construction activities in violation of the provisions of the ecological environment access list.

        Article 89 Where an enterprise in the Yangtze River valley, such as phosphate mining and processing, phosphate fertilizer and phosphorus-containing pesticide manufacturing, violates the provisions of this Law and discharges phosphorus-containing water pollutants in excess of the discharge standards or total control targets, the competent department of ecology and environment of the people’s government at or above the county level shall order it to stop the illegal act and impose a fine of not less than 200,000 yuan but not more than 2 million yuan, and impose a fine of not less than 50,000 yuan but not more than 100,000 yuan on the directly responsible person in charge and other directly responsible personnel; If the circumstances are serious, it shall be ordered to suspend production for rectification, or it shall be ordered to close down after being approved by the people’s government with the right of approval.

        Article 90 Whoever, in violation of the provisions of this Law, transports highly toxic chemicals and other dangerous chemicals prohibited by the state from being transported by inland rivers on the Yangtze River basin shall be ordered by the transportation department of the people’s government at or above the county level or the maritime administrative agency to make corrections, confiscate the illegal income, and impose a fine of not less than 200,000 yuan but not more than 2 million yuan, and impose a fine of not less than 50,000 yuan but not more than 100,000 yuan on the directly responsible person in charge and other directly responsible personnel; If the circumstances are serious, it shall be ordered to suspend business for rectification or revoke the relevant license.

        Article 91 Anyone who, in violation of the provisions of this Law, engages in sand mining activities in the Yangtze River basin without obtaining a license according to law, or engages in sand mining activities in the sand mining prohibition area and during the sand mining prohibition period, shall be ordered by the relevant river basin management agency of the the State Council water administrative department or the water administrative department of the local people’s government at or above the county level to stop the illegal act, confiscate the illegal income and the vessels, equipment and tools used for illegal activities, and impose a fine of not less than two times but not more than twenty times the value of the goods; If the value of the goods is less than 100,000 yuan, a fine of more than 200,000 yuan and less than 2 million yuan shall be imposed; If the river sand mining license has been obtained, the river sand mining license shall be revoked.

        Article 92 Where this Law does not provide for administrative penalties for illegal acts such as destroying natural resources, polluting the environment and damaging the ecosystem of the Yangtze River Basin, the provisions of relevant laws and administrative regulations shall apply.

        Article 93 The infringer shall bear the tort liability if he pollutes the environment and destroys the ecology of the Yangtze River basin and causes damage to others.

        If the violation of state regulations causes damage to the ecological environment of the Yangtze River basin, the state-stipulated organ or the organization prescribed by law has the right to request the infringer to bear the responsibility of repair, compensate the losses and related expenses.

        Article 94 Whoever violates the provisions of this Law and constitutes a crime shall be investigated for criminal responsibility according to law.

        Chapter IX Supplementary Provisions

        Article 95 The meanings of the following terms in this Law:

        (1) The term "main stream of the Yangtze River" as mentioned in this Law refers to the main reach of the Yangtze River from its source to its mouth, which flows through Qinghai, Sichuan, Xizang Autonomous Region, Yunnan, Chongqing, Hubei, Hunan, Jiangxi, Anhui, Jiangsu and Shanghai;

        (2) Tributaries of the Yangtze River mentioned in this Law refer to rivers that directly or indirectly flow into the main stream of the Yangtze River, and tributaries can be divided into first-class tributaries and second-class tributaries, etc.

        (3) The important tributaries of the Yangtze River mentioned in this Law refer to tributaries with a basin area of over 10,000 square kilometers, among which the first-class tributaries with a basin area of over 80,000 square kilometers include Yalong River, Minjiang River, Jialing River, Wujiang River, Xiangjiang River, Yuanjiang River, Hanjiang River and Ganjiang River.

        Article 96 This Law shall come into force as of March 1, 2021.