They all hang the ＂Mercedes logo＂, but they are five different brands. The story behind them turns out to be like this.

As one of the most famous automobile brands in the world, Mercedes-Benz can be said to be the originator of the automobile industry. And Mercedes-Benz’s "three-pointed star" LOGO is believed to be familiar to everyone. The implication is that Mercedes-Benz wants to conquer the sea, land and air, and even a car white can recognize this classic logo in the street.

Many people are used to attributing the cars with the "three-pointed star" logo to Mercedes-Benz brands. As everyone knows, although they all have Mercedes-Benz logos, they can actually be subdivided into five different brands. Let’s take a look today.

1. Mercedes-Benz brand

The first one is the Mercedes-Benz brand that we are most familiar with, and we can regard it as "the deity". It has many car types. Generally speaking, our domestic consumers have more contacts, including A, B, C, E and S in the car field, and GLA, GLB, GLC, GLE and GLS in the SUV field.

It is worth mentioning that Mercedes-Benz logo can also be divided into two types, one is the vertical logo, and the other is the big logo. At present, the big standard is the most widely used, while, like, E-class and S-class, in addition to the big standard, there are also vertical standard models to choose from. The former is younger, while the latter is more business-oriented. There is little difference between the two, but the grille shape is different.

2. AMG brand

AMG is believed to be familiar to everyone. It is a high-performance brand owned by Mercedes-Benz and its royal refit factory. Many Mercedes-Benz production cars will basically launch the AMG version, and the biggest difference between it and ordinary Mercedes-Benz is that it has stronger power performance.

Of course, most people can only stop at their high prices because of their all-imported status and high-end customized services.

One big feature of AMG is that the engine nameplate on the AMG model has the engineer’s signature on it. This name shows that this engine was trained by this engineer and represents AMG’s famous concept of "one person, one machine".

Of course, not all AMG models can follow the principle of "one person, one machine". For example, A35L, the first AMG model made in China last year, did not have such a logo. And the second AMG domestic model-GLB will be ushered in. As for whether the domestic AMG is a Mercedes-Benz AMG, the controversy is still quite big at present.

3. Maibakh brand

Maibakh, which once competed with Bentley and Rolls-Royce on the same stage, was originally an independent German luxury brand, which was acquired by Mercedes-Benz due to poor management. In 2014, it became its sub-brand. The first model was that it was based on the ordinary Mercedes-Benz S-class.

You can regard Maibakh S-Class as the ultimate top match of Mercedes-Benz S-Class. The former is not only more expensive than the latter, but also superior in body size, luxury interior and power performance.

What makes AMG different is that there are not many Mercedes-Benz models with Maibakh version, and only flagship products like S-Class and GLS can match. Nowadays, Mercedes-Benz logos are hung on Maibakh cars, and the difference in appearance can be identified by the double M logo on the C-pillar or the English logo "MAYBACH" on the rear of the car.

4. EQ brand

If everyone is familiar with the first three brands, it is reasonable. And the fourth EQ brand, it is estimated that many people know less about it. It is actually a sub-brand of electric vehicles under Mercedes-Benz, mainly focusing on the direction of new electric energy. He was established for a short time, and it was not until 2018 that the brand’s first mass production model, EQC, was officially released.

The new car is positioned in a pure electric medium-sized SUV, which has been made in China. There are three models. The maximum cruising range of NEDC is 415km, and the price range is 49.98-622,800 yuan. According to the news released by Mercedes-Benz, EQ series will also have EQA, EQB and EQS models.

5. G brand

Does this name look familiar? Yes, it is what many cross-country fans are thinking. Some time ago, Mercedes-Benz has officially announced that the G-Class will independently become a new sub-brand, and in the future, it will jointly launch brand-new electric vehicles with AMG and Maibakh.

That is to say, after the 2.0T version of the G350, we will see the pure electric version of the G-class in the near future. It is speculated that the pure electric version of Mercedes-Benz G-Class will be named EQG in the future. As for the off-road performance of the new car, we might as well keep looking forward to it.

summarize

The above five brands are actually five sub-brands of Mercedes-Benz, and although they all have Mercedes-Benz logos, their positioning is still different. Officially, AMG focuses on "sports and performance", Maibakh focuses on "exquisiteness", Mercedes-Benz focuses on "modernity", G brand focuses on "cross-country adventure", and EQ brand is positioned as "progressive luxury".

Speaking of this, some people may think of Mercedes-Benz "smart", which used to be a sub-brand of Mercedes-Benz, but now it has no place. Due to long-term losses, Mercedes-Benz sold half of its shares to Geely last year, and smart will meet you as a joint venture in the future. I just don’t know if it can rejuvenate without the Mercedes-Benz system.

There is no doubt that the automobile industry has experienced "unprecedented changes" in the past few years. As a century-old shop, Mercedes-Benz really needs to change, boldly carry out digital transformation, actively embrace youth and technology, see clearly the trend, understand the demand, and then "subvert" itself. What do you think of such a Mercedes?