When there are more and more electric vehicles on the road, consumers’ pursuits are also diversified, maybe it is the freshness of personality, maybe it is the fun of driving at will, or the hard-core technology that can sense the future in advance. As a result, the definition of "good car" is constantly being broken and reshaped.

　　A good product needs time to be meticulously crafted, remaining cutting-edge in technology and experience, and ultimately highly in line with consumers’ inner value expectations. As a pioneer in the electrification of luxury vehicles, Lexus continuously surpasses itself in the dimension of product and brand value, and uses technological innovation to drive products to better and more advanced directions to meet the changes and upgrades of users’ travel needs.

　　On February 14, two new products bearing the vision of "Lexus Electrified" – the new RZ, a native pure electric mid-sized luxury SUV, and the new generation RX, a medium and large luxury SUV, were officially launched. The new RZ launched a total of three models, with an official guide price of 369,900 yuan – 459,900 yuan, and the new generation RX launched a total of six models, with an official guide price of 405,000 yuan – 619,000 yuan. Such sincere and pragmatic pricing can be described as "reaching the hearts of the people." In the recent situation of price increases by independent brands and traditional luxury brands, it has increasingly highlighted the Lexus brand’s emphasis on the Chinese market and its determination to embrace electrification.

　　The new energy vehicle market has thus ushered in a heavyweight player. Powerful product selection, high-tech performance configuration, professional and warm service spirit have made the new RZ and RX stand out among similar competitors. Lexus has used a more unique way to integrate innovative technology and ingenious craftsmanship to inject a refreshing connotation into automotive products in the electrification era, demonstrating Lexus’ breakthroughs and evolution in exploring the road of multi-electrification.　

　　The new RZ sets a high value preservation benchmark　

　　The new RZ, as Lexus’ first BEV model based on the native pure electric platform, relies on the brand’s 30 years of electrification technology accumulation and cutting-edge technology to maximize the potential of the vehicle and reshape the driving texture. It marks a new step for Lexus on the road to electrification and starts a brand evolution with pure electric as the core.　

　　The new RZ integrates Lexus’ classic spindle design elements into the three-dimensional body, with a harmonious and dynamic posture and a long wheelbase of 2850mm for free and wide rear space. The simple and luxurious Tazuna reins concept cockpit design is centered on the driver, with a reasonable layout of the full-color head-up display HUD, LCD instrument panel and central display screen for efficient access. Large areas of environmentally friendly ecological materials create a natural and comfortable cockpit atmosphere, and the details show Lexus’s new aesthetic standards full of ritual in the electrification era.

　　Unlike the cookie-cutter pursuit of acceleration, large battery, and long battery life, Lexus does not play gimmicks and aims to bring users a driving texture that exceeds expectations. On the new RZ, it is equipped with a series of innovative technologies, including the DIRECT4 electronic dynamic four-wheel drive system. The overall handling and vehicle response can faithfully reflect the driver’s wishes, enhance control confidence, and allow users to enjoy the pure electric driving fun. It is not difficult to see from this that Lexus’ profound insights into the concept of building cars in the electrification era have brought consumers a completely different and beyond the previous product experience in the increasingly homogeneous electric vehicle market.　

　　The "kind" price of the new RZ is also surprising. As an imported luxury brand, the price of the new RZ in China is already in a low-lying area globally. Taking Europe as an example, the price of the new RZ in Spain is 73,000 – 88,000 euros (about RMB 510,000 – 610,000 yuan), and the starting price has exceeded the Chinese market, which reflects Lexus’ great sincerity for Chinese users and optimism about the world’s largest new energy vehicle market.

　　Lexus, which has long been a god of value preservation, has launched a sincere high-value preservation promise for used cars in order to eliminate consumers’ anxiety about purchasing pure electric vehicles: users who buy a new RZ can enjoy up to "90% within one year, 80% within two years, 70% within three years, and 60% within four years" when replacing Lexus brand models. It has to be said that such a value preservation service can be called "the conscience of the industry", which is a "new business card" for Lexus in the Chinese market, pushing the concept of high-quality service to a new height. 　

　　It can be said that the new RZ has revolutionized users’ previous perception of pure electric vehicles with its all-round evolutionary product value, unique new configuration and new performance. Coupled with the high value preservation commitment of the "ceiling" level, it has formed a more significant differentiation advantage, which coincides with the pursuit of Chinese users. The luxury electric vehicle market pattern is expected to be broken by Lexus.　

　　A new generation of RX "mixed" to new heights

　　With a forward-looking vision for electrification transformation, Lexus’ hybrid products have long been sold well around the world. With multiple advantages such as efficiency and performance, they have become the best choice for consumers’ low-carbon travel. As the core model of the brand, the RX series has been deeply loved by users around the world, including in China, since its launch in 1998.　

　　Now, the new RX upgraded to the fifth generation is available in China for the first time in a full-range full-hybrid lineup, achieving another leap in product power and showcasing Lexus’ new achievements in exploring the path of multi-electrification, providing consumers with practical and environmentally friendly options.

　　The newly upgraded GA-K platform has greatly improved the basic performance of the new generation of RX. The RX 350h adopts Lexus’ fourth-generation full-hybrid technology, which is better in terms of smoothness, quietness, comfort and fuel economy. Unlike other PHEV models based on fuel vehicles currently on the market, the power system of the RX 450h + is based on the brand’s mature hybrid system. It is developed to match the e-Four electric four-wheel drive system. Whether it is handling performance or pure electric battery life, it is more outstanding.　

　　The new generation of RX introduces the first high-performance hybrid model, the RX 500h F SPORT Performance, with a parallel hybrid structure for the first time, and a 2.4T turbocharged engine matched with the DIRECT4 electronic dynamic four-wheel drive system, providing an exciting driving experience.

　　In addition to the comprehensive enhancement of power performance, the active safety function also further interprets the Lexus "people-oriented" brand concept. The new generation of RX series comes standard with Lexus intelligent safety system LSS + 3.0, which adopts anthropomorphic safety design for common car safety pain points, and allows intelligent technology to intervene under the premise of ensuring safety, anticipate in advance, provide multi-faceted safety protection, and better fit the user’s driving habits.

　　Under the premise that a number of important configurations are standard in all systems, the comparative advantages of the new generation of RX three models in terms of price are even more worthy of a book. The hybrid model RX 350h has no price increase, and the starting price is the same as the old RX 300. The plug-in hybrid model RX 450h + can enjoy the green card and the purchase tax exemption policy. The high-performance hybrid model RX 500h provides a richer and more flexible package, which is full of sincerity.

　　As the main selling model, the new generation of RX offers a wealth of electrification solutions to new and old users. Its excellent product strength and competitive price are expected to promote the replacement of electrified models with traditional fuel vehicles, and achieve Lexus’ continued leadership in the medium and large luxury SUV market segment.

　　Accelerating towards an electrified future　

　　Under the trend of carbon neutrality, the huge incremental market of electric vehicles will usher in a broader development space.

　　According to the data of the Passenger Federation, the new energy penetration rate of passenger cars in China in 2022 has reached 27.6%, and the market penetration rate of new passenger cars with L2 auxiliary driving exceeds 30%. On the other hand, the data of the National Bureau of Statistics revealed that the proportion of households with cars in China is only 41.67%. From the perspective of market consumption, pure electric vehicles focus on meeting users who have increased purchase needs, while hybrid vehicles effectively solve the first purchase and exchange demands of more users. New energy vehicles are gradually expanding, accelerating the substitution process of traditional fuel vehicles.

　　Industries and markets are changing faster than expected, and electrification has therefore become an important strategic direction for Lexus’ transformation. As the world’s largest new energy vehicle market, China has provided the stage and confidence for Lexus, which has formed the Pareto Principle in the luxury car sector, to accelerate the electrification transformation.　

　　With the release of the "Lexus Electrification Vision" in 2019 as an opportunity, Lexus has further focused on advanced electrification technology and continuously enriched its electrified product lineup, including full hybrid (HEV), plug-in hybrid (PHEV) and pure electric (BEV) models, to continue to provide users with indispensable driving pleasure and a luxury experience that exceeds expectations.

　　In the future, Lexus will gradually evolve into a BEV-centric brand. In this transformation process, Lexus will continue to provide diverse power options according to the needs of different regions and users, to help achieve carbon neutrality goals.

　　Since entering China in 2005, Lexus has been attracting Chinese consumers with its unique luxury temperament and brand temperature. Starting with the launch of the new RZ and the new generation of RX, Lexus has further met the diverse needs of users for electrification. In the luxury electric vehicle market full of changes, its unique brand charm and product strength, high-specification luxury taste and hospitality will form a closer value resonance with more and more consumers, and stage a "unique view" in the luxury car market. (Text: Yang Xiaohong, Photo: Lexus)

　　[Aika car, domestic new car, original]

　　On July 21, Aika Automobile learned from SAIC General Motors that the brand’s new mid-sized SUV and the Envision S Avenir will be officially launched on the 29th of this month. As the first model of Buick to be equipped with the eCloud intelligent cloud electronic architecture, the Envision S is based on GM’s mid-sized luxury SUV architecture. It focuses on sports style and differentiates from the current ones on sale. After listing, it will further enrich the product matrix of the Buick brand. According to the plan, the new car will meet the public for the first time during the Chengdu Auto Show.

　　The front face of the Envision S features Buick’s new-styled flying wing grille. The horizontal design extends the visual width and echoes the silver lower guard at the bottom, reducing the visual center of gravity. The long bonnet and short rear overhang design create a lower, wider and more dynamic body posture, and further improve the aerodynamic performance. The new car is also equipped with the only Matrix Pixel matrix full LED pixel headlights in its class. It has an 84-pixel far and near light integrated module, which can realize independent partition lighting and 10 intelligent lighting modes.

　　The length and width of the Envision S body are 4662 * 1883 * 1631/1641mm, with a wheelbase of 2779mm and a front and rear wheelbase of 1610mm and 1630mm respectively. The body surface uses tension-filled lines running through the head and tail, and further enhances the sporty atmosphere through the Z-shaped characteristic waist line. The new car is also equipped with five aluminum alloy wheels of 18 inches and 20 inches, and the extended eyebrows complement the slender bottom line of the body.

　　In the rear part of the car, the rear door of the Envision S adopts a suspended three-dimensional design, with a full LED tail light that echoes the front face, which looks both dynamic and delicate. It is worth mentioning that in order to meet the needs of more young consumers, the Envision S is also equipped with a cool black kit, which brings a richer variety of personalized options.

　　In the interior part, the Envision S is equipped with a three-spoke steering wheel with a first layer of real cowhide. The cockpit is designed with piano paint laser engraving trim, streamlined chrome decoration, French double seam of the same color, etc., and is supplemented by a large area of piano paint technology and soft leather material. The center console adopts a new asymmetrical design, and the screen angle is biased to the driver. With the newly introduced ETRS button-based electronic gear, HUD head-up system, wireless charging and wireless Apple CarPlay, it significantly enhances driving safety while enhancing the sense of technology.

　　The Envision S is designed with more than 20 storage spaces, including the front double-folio design armrest, the lower part of the center armrest through storage box, etc. The second row of seats supports 4/6 ratio and full reclining. In terms of comfort, the seats of the new car are ergonomically designed, with a high proportion of electric adjustment/heating/ventilation/memory functions. The Envision S also offers patented Quiet Tuning technology, which comes standard with ANC active noise reduction technology, and dual-zone independent fully automatic air conditioning with nano-protective PM2.5 air conditioning filter elements.

　　The Envision S is the first vehicle to be equipped with the Buick eCloud intelligent cloud electronic architecture, capable of completing system and functional updates in a FOTA manner. Throughout the life cycle, the vehicle can be continuously updated for most software-controlled subsystems through official upgrade packages, including more than 30 electronic modules including powertrain, chassis system, body control system, in-vehicle communication and entertainment system.

　　The new car is equipped with a series of configurations such as intelligent parking system (gear position can be automatically adjusted), Apple CarPlay, remote window opening, Baidu AI intelligent voice assistant, wireless charging, etc. In addition,The new car will also be equipped with a new generation of OnStar OurHours online assistant, covering more than 50 main services in 5 categories, including vehicle remote control functions, and providing 100G of annual "OnStar 4G connected vehicle application lifetime free data" service.

　　As a member of the high-end sub-brand of Buick Avenir, Envision S Avenir brings consumers a full range of luxury enjoyment. The new car has many Avenir exclusive design elements: including an exclusive three-dimensional mesh grille inspired by medieval aristocratic chain mail, 20-inch aluminum alloy wheels, Avenir exclusive car logo, etc. It is worth mentioning that, in addition to the elegant ivory white interior, Envision S Avenir also launched a new jazz black interior for the first time.

　　In terms of power, the Envision S will be equipped with a 2.0T engine with a maximum output of 174kW (235 horsepower), matching a 9-speed automatic transmission, of which the two-wheel drive version has a combined fuel consumption of 7.2L for 100 kilometers and the four-wheel drive version is 7.6L. In terms of suspension system, the Buick Envision S adopts front McPherson/rear multi-link four-wheel independent suspension, and has a CDC OurHours active hydraulic shock absorption system, which can actively adjust the suspension shock absorption hardness and damping in real time.

Highlights Review:

Buick’s new SUV real car picture exposed, or named Envision S

Buick’s new SUV will be launched in the second half of the year, or it will be named Envision S

New Buick GL8/GL8 ES listed, selling from 232,900 yuan

On August 5, 2025 models were officially launched. The new car was positioned as a seven-seat flagship SUV, providing 6-seat and 7-seat versions. A total of 5 configuration models were launched, and the official guide price was 19.39-23 3,900 yuan. Compared with the old model, the starting price of the new car has not changed, but the configuration has been partially upgraded, and the cost performance has been improved.

In terms of appearance, the new car basically continues the overall design of the old model, but the front face has been partially adjusted, replacing the black straight waterfall grille with the popular chrome-plated horizontal bar shape, which is not only visually rough and stylish, but also adds a bit of luxury and refinement, making it more recognizable.

From the side, the new car’s body shape is relatively regular, with tough lines, and a straight waistline runs through the entire body, which is stable and full of power. In addition, the new Lanyue adds a sky blue color scheme on the basis of the original Phantom Night Black, Haoyue White, Meteorite Grey, Aurora Green, and Interstellar Silver, which is more elegant.

In terms of size, Lanyue is positioned as a medium and large SUV, with a body length, width and height of 4970/1940/1792mm, a wheelbase of 2900mm, a standard 7-seat layout of 2 + 3 + 2, and a 6-seat option of 2 + 2 + 2 for the top model. The second row is equipped with luxury independent seats, with heating, ventilation and backrest adjustment functions. The third row can also be electrically reclined, providing excellent comfort and convenience.

In the interior part, the new car adopts a enclosed cockpit and a spread-wing central control layout. The large-size LCD instrument, central control screen and passenger entertainment screen are integrated under a whole glass panel, bringing excellent visual effects and a full sense of technology. The new car is equipped with Lion 5.0 Lion ecosystem and Qualcomm Snapdragon 8155 chip, with human-machine interaction, automatic speech recognition, rich third-party app and APP remote control functions, making driving more convenient and intelligent.

In order to create high-end quality, the new car is equipped with dual 50W mobile phone wireless fast charging, advanced fragrance system, queen co-pilot, one or two rows of seats ventilation/heating, three rows of seats electric folding, electric tailgate, etc. In addition, the new car provides a 23-speaker 7.1.4 panoramic sound system with a power amplifier of up to 960W, bringing passengers an immersive listening experience.

In terms of intelligent construction, the new Lanyue series comes standard with L2-level intelligent driving assistance, including fatigue monitoring, 540-degree transparent chassis, intelligent adaptive cruise, forward collision warning, automatic emergency braking, lane keeping assistance, intelligent avoidance, integrated cruise assistance, etc., which enhances safety and convenience.

In terms of power, the 2025 Lanyue continues to be equipped with a 2.0TGDI engine with a maximum power of 192kW and a maximum torque of 400Nm, which is matched with an 8-speed automatic transmission. In addition, the new car provides two-wheel drive and four-wheel drive options. The four-wheel drive model is equipped with BorgWarner’s sixth-generation intelligent four-wheel drive system and supports seven driving modes, which can be used easily for city commuting or light off-road.

Comments: Although Chery has always wanted to expand to the high end, and has also launched high-end brands such as Xingtu, the market performance of Lanyue, a seven-seat flagship SUV, has not been satisfactory. Sales in June were only 488 units, and the cumulative sales from January to June were only more than 3,000 units. This time the new model is launched, Lanyue has adjusted the appearance and upgraded the interior, which has improved the cost performance. For users who pursue quality, the new Lanyue is also one of the options for large-space SUVs.

Recently, there has been a small upsurge in the automotive industry and the circle of potential car buyers. The cause is a Changan Mazda EZ-6 purchase invoice that has been widely circulated on the Internet. The invoice shows that the purchased model is the EZ-6 pure electric BEV version, priced at 221,800 yuan. As the first new energy product of Changan Mazda and the only model that provides range extension power in the joint venture B-class car market, the exposure of this pricing has attracted widespread attention and heated discussion.

First of all, starting from the authenticity of the invoice, we can see that the invoice was issued on August 16, more than a month earlier than the pre-sale time of the EZ-6. Normally, when a new car is launched, there is usually a time process within the car company. For a joint venture car company like Changan Mazda, it is not uncommon for both China and Japan to make joint decisions, and it is not uncommon to agree on the price two months in advance. In addition, although sensitive information such as the code on the invoice is coded, from the invoice information displayed on the invoice and the invoice seal of Changan Mazda Automobile Co., Ltd., the invoice does not seem to be fake. From the analysis of logic and clues, this invoice may be outsourced by internal personnel, and it is very likely to be true. Since the authenticity of the invoice is high, the price of the 221,800 yuan marked on it is very likely to be the final price of the EZ-6.

Since the EZ-6 made its debut at the 2024 Beijing Auto Show, the car has quickly become one of the hottest sedans in the JV new energy field. It has attracted wide attention not only because it stands at the forefront of the JV new energy field in terms of styling design, but also because it is currently the only model in the JV B-class sedan market to provide range-extending power options, filling the gap of the JV brand in this field and further enriching consumer choices.

Looking at the product details of the EZ-6, first of all, in terms of body size, its length, width and height are 4921/1890/1485mm, the wheelbase is 2895mm, and it adopts a frameless door and a hatchback design. These elements combine to make its overall shape more towards new energy, while designs such as the through taillights and four round barrel lights on both sides still retain the shadow of Mazda’s classic design.

In terms of power system, the EZ-6 has two forms of pure electric and extended range, and adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version uses the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, according to known information, the battery life of the pure electric model is 480 kilometers and 600 kilometers respectively, and the two options can meet the needs of different users. The extended range version of the vehicle can achieve a long battery life of more than 1,300 kilometers on a single charge and a tank of fuel, which greatly enhances the user’s travel convenience and sense of security.

In terms of intelligent configuration, the EZ-6 shows a very high level. It is equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen, full LCD instrument panel, AR-HUD head-up display, 360-degree panoramic image, 180-degree panoramic chassis and other high-tech configurations. In addition, there are luxury configurations such as Sony sound system, 64-color ambient lights and zero-gravity seats that are rare in the same class of models, which further enhance the vehicle’s class and driving enjoyment.

Let’s compare the current market situation of joint venture B-class new energy cars, the price of EZ-6 is 221,800 yuan, which is very reasonable. In contrast, the starting price of Tesla Model 3 of the same level is about 300,000 yuan, BMW i3 is higher, and Volkswagen ID7 Although the starting price is 227,700 yuan, its configuration is inferior to EZ-6. It can be said that Changan Mazda EZ-6 shows obvious competitive advantages in terms of price, configuration and market positioning.

Combined with Mazda’s consistent pricing strategy, we can predict that the price range of EZ-6 will be between 18-240,000 yuan. If the pre-sale policy is coupled with preferential strength, the competitiveness of EZ-6 will be more obvious, which is bound to have a huge impact on the existing joint venture new energy model market.

It is reported that the Changan Mazda EZ-6 will start pre-sale on September 28 and is scheduled to be officially launched at the end of October. At that time, it will be revealed whether this high-profile joint venture new energy car will become the new favorite in the market. Let’s look forward to the official debut of the EZ-6 together, and welcome readers to share your views and expectations of this car in the comment area, and discuss whether you think the pricing is reasonable.

Audi’s new generation Q7 was officially launched in December last year. The new car provides two power types: 2.0T and 3.0T. Audi’s new Q7 also plans to introduce the e-tron plug-in hybrid version to China. Recently, Netcom obtained the approval information of Audi’s new Q7 plug-in hybrid version from the Ministry of Environmental Protection. The new car’s power system consists of a 2.0T turbocharged engine and an electric motor. According to the official announcement, the fuel consumption of the Q7 e-tron 2.0 TFSI quattro model is only 2.5 liters per 100 kilometers, which is 7% lower than the combined fuel consumption of 8.5 liters per 100 kilometers of the conventional 2.0T model.

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?According to the information released by the Ministry of Environmental Protection, the power system of the Audi Q7 e-tron 2.0 TFSI quattro is a combination of a 2.0T turbocharged engine and an electric motor. The maximum power of the engine is 185 kilowatts and the maximum torque is 370 Nm. The maximum power of the electric motor is 94 kilowatts and the maximum torque is 350 Nm. The transmission is matched with an 8-speed automatic transmission.

In terms of power, the power system of the Audi Q7 e-tron 2.0 TFSI quattro model has a combined power of 270 kilowatts and a combined torque of 700 Nm. This power system allows the new car to accelerate from 0 to 100 kilometers in 5.9 seconds. Compared with the ordinary version of the model, the Q7 e-tron with plug-in hybrid technology has stronger power performance and better fuel economy.

The power combination of the Audi Q7 e-tron 2.0 TFSI quattro gasoline engine and electric motor not only greatly exceeds the ordinary 2.0T power model in power parameters, but also excels in fuel consumption. The new car only consumes 2.5 liters per 100 kilometers, which is more than 70% lower than the 8.5 liters per 100 kilometers of the ordinary power model.

In the field of luxury large SUVs, Mercedes-Benz and BMW have each launched plug-in hybrid versions of the GLE and X5. The Mercedes-Benz GLE 500e model has a combined power of 325 kilowatts and a combined torque of 650 Nm. The BMW X5 xDrive40e model has a combined power of 230 kilowatts and a combined torque of 450 Nm. Compared with the same class of models, the Audi Q7 e-tron 2.0 TFSI quattro model has a peak torque of 700 Nm, surpassing its competitors in the same class, and the maximum power performance of 270 kW is also similar to that of the GLE hybrid version. Overall, the Audi Q7 e-tron 2.0 TFSI quattro provides excellent power performance with a lower displacement, which is more efficient than the same class of models.

　　On July 16th, Trumpchi’s new energy E8 glory series listing family party was grandly held in Zhengzhou Fangte Happy World. Many E8 owners and their families gathered together to witness the happy listing of the E8 glory series. On that day, the exciting interactive experience, the enthusiastic float tour, the stunning cultural essence exhibition, and the dreamy fireworks feast pushed the atmosphere of the family party to a climax.

　　In order to give back the enthusiastic support of the majority of users, Guo Baixun, deputy general manager of GAC passenger cars and general manager of GAC Trumpchi Automobile Sales Co., Ltd., Liu Guoqiang, director of the new energy business department of GAC Trumpchi Automobile Sales Co., Ltd., and Hei Jing, director of the new energy business department of GAC Trumpchi Automobile Sales Co., Ltd., also incarnated as a "welfare officer" to send benefits to the guests and fans in the live stream, not only brought the glory version of 179,800 yuan, but also in order to allow more users to easily start Trumpchi New Energy E8, brought the wisdom of 166,800 yuan.

　　Welfare officials also presented the original HUAWEI HiCar mobile phone interconnection box and original driving recorder to users who ordered before July 31 (free of charge when picking up the car). General Manager Guo Baixun announced on the spot that the "1888 yuan inflation gold" will return for a limited time. Users can get a 1888 yuan voucher after completing the order before 24:00 on July 17. In addition, Trumpchi New Energy also announced a series of car purchase policies to bring users a more value-added car purchase and car experience.

　　Immersive listing family life, two-way rush with users and fans

　　From the "Honor E8 Happiness Origin Station" to enter Zhengzhou Fangte Happy World, the on-site set is integrated with family parent-child entertainment, and a picture of a beautiful family travel life is slowly spread out in front of users.

　　Through the interactive clock in 5 exclusive family scenarios – ADiGO 5.0 smart cockpit experience area, smart electric comfortable large flat layer experience area, fishing viewing tea seat experience area, 1917L large luggage compartment experience area, double super zero gravity seat experience area – users can experience the new family travel experience brought by the E8 glory series up close.

　　When the float parade team led by the E8 Glory series slowly arrived near Fangte Castle, the press conference officially began. A group of outstanding Kung Fu teenagers interpreted the legend of glory with "Shaolin Kung Fu", a stunning "Tang Palace Night Banquet", an immersive interpretation of the feast, and a romantic Fangte Castle fireworks show. The whole press conference was like a large-scale family fun theater, and everyone was happy with it.

　　What surprises people is that the three "welfare officers" of Trumpchi New Energy continue to give up the ante benefits for the majority of users and fans through in-depth interaction with fans in the live stream. In order to meet the wishes of more fans, Guo Baixun, chief wish officer of Trumpchi, said, "This year, a better E8 will be launched, smart +, comfortable +, configuration +. E8 will also become a new benchmark in the Chinese family car market. Buy a family car and buy a Trumpchi New Energy E8!"

　　20 + more intelligent configurations than traditional MPV, and high-order intelligence is the most preferred

　　At present, intelligence is a must-have option for users to buy a car. In response to the problem that traditional MPVs are backward in intelligence and cannot provide users with advanced and smooth intelligent experiences, the E8 Honor series is equipped with the world’s leading GAC Xingling electronic and electrical architecture, and the intelligent configuration of the whole vehicle is 20 + items ahead of traditional MPVs, achieving high-level intelligence beyond traditional MPVs.

　　With a "Hello Xiaoqi", the whole scene can be seen, and it can support 5 consecutive voice commands, achieving a 0.3-second industry TOP1 response speed. The GAC Rubik’s Cube allows more than 2,000 functions of the E8 Honor series vehicle to be freely arranged and combined like "building blocks". Each user is a programmer of his own car, customizing exclusive creative scenes for children or lovers, and there are small surprises every day.

　　10 full-range L2 intelligent driving assistance systems and 540 ° high definition panoramic images allow the E8 Honor series to meet various scenarios of daily household use, whether it is daily driving or long-distance self-driving, it can be easily driven, safer and more worry-free. Coupled with the transparent chassis function, it can prevent scratches, and novice drivers can easily face various road conditions.

　　In addition, on the basis of ADiGO 5.0, the E8 Honor series fully supports the original genuine and highly adaptable HUAWEI HiCar Internet application, which is silky and smooth, richer in-car ecology, and unlocks new smart travel experiences.

　　More than 20 more comfort options than traditional SUVs, providing the best comfort experience

　　For family travel, ride comfort is an indispensable element. Based on the pain points that SUV users may face in daily use, such as discomfort and inconvenience in getting on and off the bus, the E8 Honor series has 20 + items more comfortable than SUVs, achieving a more enjoyable travel experience than SUVs, making it an ideal choice for family cars.

　　As a "China MPV expert", Trumpchi’s cumulative sales of MPVs have exceeded 620,000, setting a new record for Chinese brand MPVs and becoming the Chinese brand that understands Chinese families best. Respecting the experience of each family user and understanding the needs of every scene of family travel, Trumpchi provides the most ideal comfortable travel plan for families.

　　From the beginning of the car, the E8 Honor series takes care of the needs of every member of the family – 375mm ultra-low platform design, double-sided electric side sliding doors with large side door openings. In addition, in addition to the handrails for adults, the B-pillar is also equipped with special handrails for children, so that the elderly do not bend over and the children do not need to be hugged. Every step of opening the door and getting on the bus is steady.

　　The E8 Honor series is also equipped with the only two-row double-sided super zero-gravity seat in its class. The super zero-gravity seat is based on aerospace ergonomics, simulating the body state in weightlessness, achieving deep relaxation, and enjoying the comfort of first class when traveling. The back of the super zero-gravity seat can be adjusted to a maximum of 168 °, and it can be turned into a large bed room in seconds. With the library-grade NVH quiet space of the whole vehicle, the E8 Honor series is more comfortable and has a better experience than an SUV.

　　15 + more space configurations than traditional cars, with the best spatial performance

　　Space is the most important criterion for family car purchases. Faced with the dilemma of insufficient space for multi-family cars, the E8 Honor series has 15 + space configurations more than traditional cars, and there is no need to worry about insufficient storage space for 7 full seats.

　　Thanks to the most spacious 5.20 square meters of interior space in the same class and the flexible and changeable seat free combination mode, the E8 Honor series "room rate" far exceeds that of a car, and it can be installed more than a car.

　　The second row of seats of the E8 Honor series can be moved in four directions, forming a large four-seat mode. The spacing between the front and rear seats reaches 885mm, which is enough for children to easily run inside. The three rows of seats are folded back by 90 degrees to form a viewing tea seat mode, which can be used for fishing and drinking tea. The three rows of seats can also be fully stored under the floor of the carriage, forming a large trunk space and directly transforming into a children’s paradise.

　　The E8 Honor series has a large space that takes into account the functions of riding and storage. There are up to 32 storage spaces + 13 hooks in the whole car. Whether it is mother’s cosmetics, grandfather’s teacups, or children’s snacks, they all have their own "places to stay".

　　The super hybrid system costs less than 50 cents per kilometer, making worry-free travel the most preferred

　　For many Chinese household users, it is inconvenient to replenish the energy of the tram, and the high energy consumption of the fuel car is the two major anxiety of travel. The Trumpchi new energy E8 glory series is equipped with China’s best hybrid – i-GTEC 2.0 super hybrid system, using the 2.0 ATK hybrid special engine with the highest thermal efficiency on the market at present, to achieve the same low fuel consumption and long battery life as family cars and SUVs.

　　With the blessing of China’s best hybrid – i-GTEC 2.0 super hybrid system, Trumpchi’s new energy E8 Honor series WLTC has a comprehensive fuel consumption of 5.58L/100km, which is lower than that of B-class joint venture cars, equivalent to less than 50 cents per kilometer. The smooth and quiet driving texture of the i-GTEC 2.0 super hybrid system makes the driving experience of the E8 Honor series directly comparable to that of trams, without mileage anxiety.

　　With the launch of the E8 Honor series, Trumpchi New Energy E8 has built a product matrix of two power options, which can fully meet the different car purchase and use needs of household users. It is well-deserved "the most preferred family car in China".

　　In the future, Trumpchi’s new energy E8 will accompany more loving families, making children happy and adults worry-free. Together, we will create more beauty and create thousands of possibilities for home.

　　(Xinmin published this article for the purpose of transmitting automobile information, which does not represent the views of this website)

In the context of the rapid growth of the global new energy vehicle market, Changan Mazda’s upcoming EZ-6 model has attracted countless attention. As Changan Mazda’s first new energy product, EZ-6 is not only the only model in the joint venture B-class car market that provides range extension power, but also its suspected exposure price of 221,800 yuan has attracted extensive discussion.

Recently, a suspected Changan Mazda EZ-6 car purchase invoice was posted by netizens on the Internet. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. For Changan Mazda, a newly launched new energy joint venture model, is this pricing reliable?

First of all, let’s verify the authenticity of this invoice. According to the pictures posted online, the invoice for this car purchase was issued on August 16, more than a month earlier than the pre-sale time. Generally speaking, before a new car is officially launched, there will be a complete time advancement process within the car company, especially for joint ventures such as Changan Mazda, which require joint decision-making between China and Japan. It is not uncommon to agree on the price two months in advance.

Careful observation of the invoice, although the invoice code and other sensitive information are coded, but from the invoice information and the covered Changan Mazda Automobile Co., Ltd. invoice seal, this invoice does not seem to be forged, most likely internal outflow of documents. This shows that the credibility of this invoice is very high, and the price listed on the invoice is likely to be the real price of EZ-6.

Let’s take a look at the performance of the EZ-6 since its debut at the 2024 Beijing Auto Show. It has quickly become a popular model in the joint venture new energy sector. The reason is that on the one hand, its styling design is trendy, and on the other hand, it is the only model in the joint venture B-class sedan market that provides extended range power, filling the gap in this segment for joint venture automakers.

In terms of body size, the EZ-6 has a length, width and height of 4921/1890/1485mm respectively, a wheelbase of 2895mm, and a frameless door and hatchback design. At the same time, the rear still retains Mazda’s classic design elements, such as through taillights and round gun downlights on both sides. In terms of power, the EZ-6 will be available in both pure electric and extended range, both of which adopt a rear-drive layout. The power parameters of the pure electric version are 190kW, and the cruising range is 480km and 600km respectively; while the extended version is equipped with a 1.5-liter range extender, and the cruising range of a single charge plus a tank of oil exceeds 1300km.

Intelligent configuration is also a highlight of the EZ-6. Equipped with Qualcomm Snapdragon third-generation 8155 chip, with 14.6-inch floating central control screen, full LCD instrument panel, AR-HUD head-up display and other configurations, plus 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking, and even including rare Sony audio, 64-color ambient lights and zero-gravity seats in the same class, it is absolutely luxurious.

In terms of configuration, the EZ-6 has surpassed many joint venture models of the same level. In terms of price, compared with the same level of Tesla, the price of nearly 300,000 yuan, and the Volkswagen ID7 starting at 227,700 yuan, the 221,800 yuan Changan Mazda EZ-6 is very reasonable. Changma’s joint pure electric intermediate car not only has an advantage in configuration and battery life, but also has a very competitive price.

According to Mazda’s previous pricing strategy, the estimated price of the EZ-6 is between 18 and 240,000 yuan. If attractive preferential policies are brought during the pre-sale period, the joint venture new energy models on the market will face great competitive pressure. It is reported that the EZ-6 will start pre-sale on September 28 and officially go on sale at the end of October. We will wait and see, and expect more surprises from this high-profile model.

Readers, what do you think of this new energy vehicle EZ-6 from Changan Mazda? Do you think its price of 221,800 yuan is reasonable? Feel free to share your views in the comment area.

On March 30, Chongqing Sailis Blue Electric Vehicle Co., Ltd., a subsidiary of Sailis Group, officially released a new new energy vehicle brand – Blue Electric. At the same time, the first model of the Blue Electric brand, Blue Electric E5, was officially launched. The new car is positioned as an electric hybrid medium-sized SUV, equipped with HUAWEI Hicar 3.0 system and Freddy electric hybrid system. A total of 2 configuration models of the enjoyment type and the flagship type are launched. The official guide price starts from 139,900 yuan, and both models can be upgraded to a 5 + 2 seat version by adding 2,000 yuan.

New car guide price and user rights and interests

In addition, Blue Power E5 provides users with triple car purchase benefits. Purchase Blue Power E5 from now on, the former 10,000 users can enjoy a discount of 1,000 to 10,000, and car buyers can also enjoy 4,000 yuan to increase the purchase fund and up to 6,000 yuan financial discount and other car purchase benefits.

Blue Power E5 Highlights Quick Review

Design Analysis

The Blue Electric E5 is not too unconventional in design, but uses relatively straight and atmospheric lines to build a tough SUV body. The front face adopts a large-size dot matrix air intake grille, and the center is equipped with a new brand LOGO. The artistic arrangement of nine dots presents the "E" font, and the shape is quite recognizable.

A suspended roof design was added to the side of the body, and decorative strips were added under the front fenders and doors, instead of a hidden door handle design. The original factory provides obsidian black, galaxy silver, spruce green, and rising sun gold to choose from. In terms of size, the length, width and height are 4760mm/1865mm/1710mm respectively, and the wheelbase is 2785mm.

Cockpit materials are kind/HUAWEI HiCar 3.0 for the first ride

The overall luxury flavor of the interior is quite strong, you can see that the central control and door panels have a large number of soft plastic bag materials and metal-like decorations, which look very high-grade as a whole. At the same time, the car is also equipped with a double-spoke multi-function steering wheel and an integrated screen composed of full LCD meters + large-size central control screen, which has a strong sense of technology. In addition, the new car will be equipped with HUAWEI HiCar 3.0, 12 speakers, intelligent air purification function, etc.

HUAWEI Hicar 3.0 system is quite rich in functions, supporting wireless one-click connection, smooth video calls, voice car control, smart voice assistant, online music, audiobooks, convenient voice music control, online video services, game experience and other interconnected functions.

According to the official introduction, the car provides users with full-body curved seats with wider curved seats for better support. At the same time, the front seats of the car can be reclined 165 ° backward, while the second and third rows of seats can be laid flat, enriching the use scene.

Equipped with Freddy electric hybrid system

The blue electric E5 is equipped with Freddy electric hybrid, including a 1.5L high-efficiency plug-in hybrid special engine and a DHT300 electric hybrid system. This electric hybrid solution is mainly based on electricity, which can achieve over 80% electric drive in all working conditions and 99% electric drive in urban working conditions. In different driving modes, the engine and generator are intelligently coordinated to achieve a balance of energy consumption, power protection, NVH, and acceleration.

In terms of power performance, the maximum power of the new engine is 81kW, the maximum torque is 135N · m, the maximum power of the motor is 130kW, and the maximum torque is 300N · m; in terms of battery life, the NEDC pure electric battery life is as high as 110km, and the WLTC comprehensive battery life is as high as 1150km. According to the official, the WLTC 100-kilometer feed fuel consumption of the Blue Electric E5 is only 5.5L, and the fuel consumption under comprehensive operating conditions is as low as 1.23L.

editorial review

As a brand new brand, the Blue Electric brand has a brand new visual symbol. The logo design of the Blue Electric brand is derived from Electric’s "E". On the basis of E, it takes the Internet of Everything as the design concept to create a unique blue dot matrix form, and is committed to becoming the builder of the Internet of Everything ecology in the E era. In terms of channels, the Blue Electric brand will build a channel model that is fully close to users. This year, 160 delivery centers and 340 experience stores will be built. This time, the Cyrus brand has also returned to the eyes of consumers. Whether it is price or configuration, it is quite sincere. Can it win the recognition of consumers who pay attention to high cost performance in the future? I believe the answer will be revealed soon.

Because of the change in objective conditions, the most anticipated thing this year is to be able to see all kinds of concerts. People’s emotions about wanting to see concerts are also high to a certain level, and they cherish the opportunity to watch concerts. Therefore, they can see many veteran singers and new generation singers gather together for concerts.

With so many concerts, the price also attracted everyone’s attention. There is no doubt that Jay Chou, who is the king of the gods, and Mayday, the ticket price is at the normal level, between 380 yuan and 2,000 yuan. There are also very conscientious, super veteran singers like A Mei and Ren Xianqi, the highest ticket price is only 1380 yuan.

However, what surprised people was that the price of Zhang Yixing’s concert was 520 yuan, and the highest was 2,580 yuan! Among all the singers in the inventory, the lowest ticket price and the highest ticket price were the highest. No one, passers-by and netizens were stunned and said, "How dare you?"

In addition, Luhan’s is not low, the highest price is 2180 yuan for a ticket. Cai Xukun’s ticket is also 2000 yuan. To sum up, in fact, those who are higher than 2000 yuan are idols, and other powerful singers, the most expensive is 1800 yuan.

Idol dared to charge such a high price for the concert, so there is no need to be too surprised. It is nothing to think about it calmly. Anyway, it is the money of fans, and there is no melon with passers-by.

No passers-by, low ticket prices and no one watching

Idol is actually like this. Without passers-by, even if it really gives everyone the price of conscience, no one will pay for it.

The ticket prices for singers like Ren Xianqi and Miriam Yeung were not set high, not because they were old-fashioned singers, so they had no choice but to book a lower price. For these veteran singers, the people who liked to listen to their songs were often not die-hard fans, but maybe just ordinary passers-by who bought a few of their CDs at the end of the last century.

Vice versa, for a popular singer and an idol, even if the ticket price is low, passers-by will not spend money on tickets. Say something ugly, what are you doing in there? You haven’t heard a song, go in and stare at it?

Fans must see, the premium exaggeration does not affect

Passers-by definitely didn’t watch it, because fans definitely watched it, and fans didn’t listen to songs. To put it bluntly, this is actually a way and way to pay to see the true face of idou in disguise.

The so-called star chasing is like literally, if you want to revolve around this star, then the ultimate and highest realm of star chasing is to be able to touch this star and see the appearance of the star. For this, fans of course think it is worth the money. Treat enthusiastic fans with an attitude of respect and blessing. Beauty is in the eyes of the beholder, not spending other people’s money. No matter how high the ticket price is, as long as fans are willing to spend and buy, the money that generates a premium is not a roadblock that prevents fans from seeing their favorite beans. On the contrary, the higher the premium generated in this link, the more they will feel that it is this price that is worthy of their favorite beans.

The singer becomes a businessperson, and the machine cuts all the leeks

In the past, singers were all genuine singers who needed a good voice and a good tune. Today’s singers are called singing and dancing singers, also known as idols. There are not many good songs with a particularly high degree of singing, so they can only play tricks in other ways. Sound effects, stage art, sets, and other additional services are so much hype and dazzling, but the core elements are not found.

It felt as if the singers were no longer singers, but rather business people who had run out of tricks. They were no longer singers and fans in the traditional sense, because loving a song and being loved a song went both ways in a live concert. Instead, the merchant and the consumer, because they bought a certain product, gave away a series of other add-ons that were actually useless.

This is like the current market chaos, overpackaging, opening seven or eight boxes to see what kind of things are sold inside. However, then again, idols can only rely on these detours to make fans feel value for money.

In short, whether the concert price is worth it or not is a matter of opinion. No one is forcing anyone, and someone will always pay for the high ticket price.

Seeing the hottest winter break in a year, all four platforms have tried their best to attract effective audiences and improve the retention rate of high-quality audiences. The most typical performance is that all four platforms chose to lift out the dark horse series that the platform is optimistic about during this period. Like iQIYI and Tencent chose "Xianjian IV" and "Praying for the Present", which have a large fan base and potential audience groups. Although the male and female fans of "Xianjian IV" are quarreling because of the ranking issue, this is not wrong for the show itself.

On the contrary, it is because of the dispute between the male and female protagonists that many melon-eating netizens have noticed the setting of the drama, and the correct choice of the controversial point can also reduce the expenditure of the drama’s publicity expenses. At present, it seems that because the fans of the male and female protagonists are not united, the broadcast performance and online performance of this drama are slightly behind. The male protagonist of "Praying for the Present" is Xu Kai, a small student with both good looks and acting skills, and the female protagonist is Yu Shuxin, a small flower who takes into account the popularity of the drama. Compared with the discordant protagonist fans next door, the fans of these two people get along very harmoniously, and they are all focused on the promotion of

It is worth mentioning that "Praying for the Morning" attaches great importance to the promotion of a certain sound in the drama, and the selected staff is also full of enthusiastic and energetic young people. For now, the drama’s drama-chasing atmosphere is not bad. In the face of the strong offensive of iQIYI and Tencent video, Mango TV chose the most popular Chinese horror + unlimited stream theme among young audiences. Although the male and female protagonists of this drama are small and transparent, the novelty of the theme and the excitement of the script still attract many potential audience groups to watch the drama in real time.

Compared with the other two dramas, the only advantage of "19 Layers" is probably that it is starred and can win the attention of a diverse audience. It’s just that the budget of the drama promotion makes it still in the period of word-of-mouth fermentation, and there is no clear word-of-mouth explosion point and plot coolness. But in the current online environment, the most feared thing is that the quality of the drama itself is very good, but because of the negligence of online marketing, this good drama has been completely buried. "The fragrance of wine is also afraid of deep alleys" is the current situation of the film and television drama market.

Although there are many choices of Xianxia themes that are heavily marketed, some audiences with special tastes are still in the period of drama shortage, and they urgently need new dramas of special types to provide nutrients. "Beginning", which is consistent with the theme of "19 Layers", wins from large-scale publicity investment. Only by letting more viewers know when the show will be broadcast and what is the main content, can the purpose of drama promotion be achieved to a greater extent. There are new dramas on all three platforms, and only the slow Youku has no major dramas, which makes users anxious.

Speaking of Cao Cao, the urban emotional drama "Love for a Long Time" starring Yang Zi and Fan Chengcheng was successfully broadcast on Jiangsu Satellite TV. It is said that the production company of this drama and Yang Zi are already old acquaintances, and the new drama of the second cooperation is quite exciting. Although Yang Zi and Fan Chengcheng’s CP sense is a little lacking, it should still be expected to become a hit under the blessing of the plot and character, otherwise Youku would not choose to broadcast it on such an important schedule. It can be seen that Youku has always trusted Yang Zi.

It is worth mentioning that several of the dramas that are competing with Yang Zi this time are still films and TV dramas starring 95 Shenghua. If Yang Zi loses the battle at 95 Shenghua’s hands again, it will be easy to be laughed at by the same period of Shenghua and Youku platform, and the identity of the queen of drama and explosive drama will also be questioned. In fact, Yang Zi has seen the power of 95 Shenghua as early as the summer of 2022. For example, the three-party statement during the casting period of "Agarwood Fragrance Like Pieces" and the three official seals shocked the entertainment industry. The reason is that Youku trusts Yang Zi too much.

However, the broadcast results of "Agarwood Like Crumbs" hit Youku hard in the face. The two major traffic cooperation Xianxia dramas were actually crushed by the costume dramas starring 95 Shenghua. First, Wu Lei and Zhao Ruth’s "Star Han Brilliant. Moonrise Canghai" dominated the summer season, and the broadcast results and online performance were unparalleled. Then there is Yu Shuxin, the "Canglan Jue" starring Wang Hedi, which triggered a craze for young people to follow dramas, almost monopolizing the entire summer audience. And Yang Zi’s new drama "Agarwood Like Crumbs" is too average.

So shortly after the show was broadcast, Youku posted a blog post that seemed to contain Yang Zi. Not only was it accompanied by Yang Zi’s hot topic "cake" at that time, but also the text "purple butt explosion" was marked on the picture, which can be said to be merciless ridicule and connotation. Youku’s unkind approach has also attracted Yang Zi’s fans to be dissatisfied for a long time. Now, Yang Zi and Youku have joined forces again to present "Love for a Long Time", or the same 95 flowers as opponents. Can Yang Zi use this drama to make up for the shame and protect the face of carrying the drama flowers?

Objectively speaking, it was not realistic for Yang Zi to achieve respectable success this time. First of all, because of the subject matter limitations of "Going to Love for a Long Time", the film and television dramas starring 95 Shenghua all have a certain degree of basic fans and theme chassis. However, the episode positioning of "Going to Love for a Long Time" urban emotional drama is not advantageous first, and it is easy to be easily crushed by the three dramas broadcast on other platforms. After all, the main factor that determines the broadcast performance of a drama is the audience, not fans, and the influence of fans on the drama is negligible.

Under the circumstance that most drama-chasing audiences prefer Xianxia dramas and costume dramas, the success of the new drama starring Yang Zi and Fan Chengcheng depends on the blood of dogs, but on marketing. Urban dramas with a little blood of dogs have always been able to get very good ratings in the process of going to the stars, and marketing can make the audience understand the main content of the drama as much as possible, and then generate interest in chasing dramas. In addition, the drama "To Love for a Long Time" is a starred drama, and compared with other dramas, it is inevitable that there will be diversions.

But even so, the ratings of Shangxing drama are firmly controlled by 95 flowers. The family ethics drama starring Zhong Chuxi and Yang Chaoyue has been unfavorable from the beginning to the audience rating has been rising, which cannot be separated from the audience rating contributed by the remote control audience. Many viewers are attracted to this drama, and they are also accidentally attracted by Yang Chaoyue’s acting. So if the ratings of this drama starring Yang Zi and Fan Chengcheng are not satisfactory, they will also be complained and connotations by the melon-eating masses of the same period of flowers and fan groups.

Because there are too many ancient costume idol dramas starring in these years, which is far from Yang Zi’s idea of seeking transformation and breakthrough in his early years, what Yang Zi needs most at this time is good results on different tracks. But it is not easy for a drama like "Love for a Long Time" to get very good CVB results, and the most likely step is probably to make a loss. Wanting to get very good network data in a clean situation is nothing short of a dream. Whether Yang Zi can break the label of only being excellent in ancient puppet dramas depends on this performance.