On May 1st, a child bought a windmill in Jimo Ancient City, Qingdao, Shandong Province. Photo by Liang Xiaopeng (Zhongjing Vision)
Tianjin: volume of traffic promotion
At 10: 00 am on May 2, at Haiguang Temple Store in Suning.cn, Tianjin, Lv Yanhua, a salesman, was registering the purchase information of consumers. In the past three days, she has sold more than 60 integrated stoves with sales of nearly 700,000 yuan. "Since April 27, the number of customers who look at integrated stoves and range hoods has increased significantly." Lu Yanhua told reporters.
According to reports, in three days, in Suning.cn Haiguang Temple Store, the number of people spending through coupons has exceeded 200, and the discount has reached more than 400,000 yuan. Tianjin’s consumption promotion activities led to the overall sales of Suning.cn exceeding 30 million yuan, up 20% year-on-year.
Since the beginning of this year, affected by the COVID-19 epidemic, the sales of commercial enterprises have fallen sharply, and the passenger flow has decreased significantly. During the "May 1" period, Tianjin launched a variety of consumption promotion activities to activate the economy, helping the market and enterprises to pick up quickly. Heping District, Tianjin launched the first phase of 12 million yuan preferential superimposed consumption promotion activities, which were distributed in the form of "food coupons" and "universal coupons" on the online platforms such as Meituan, Dianping and China Unionpay Quick Pass to encourage holiday consumption.
Meng Cheng, deputy director of the Tianjin Heping District Bureau of Commerce, said that the combination of "government subsidies, platform support, and merchants’ profits" is to attract traffic to the market; Encourage businesses to make concessions and provide benefits and benefits to the public, so as to release consumption potential and promote rapid economic recovery.
During the period from April 28th to May 10th, Tianjin will launch a number of digital, networked and intelligent fashion products around new consumption, brand consumption and green consumption by holding the 4th "Double-product Online Shopping Festival", through live e-commerce, social e-commerce, personalized customization and flexible production. Brand online stores such as Vipshop, Meituan Youxuan, Hey, Maile.com and "Small but Beautiful" are actively expanding online consumption and carrying out various and colorful consumption promotion activities.
Fujian: Accelerate the recovery and replenishment.
On April 30th, the first day of the "May 1st" holiday, a group of consumers welcomed at Gate 6 of Taihe Square, East Second Ring Road, Yue Feng Town, Jin ‘an District, Fuzhou City, Fujian Province. Near noon, in the restaurants on the 5 th and 6 th floors of Taihe Square, the sight of citizens waiting for meals can be seen everywhere.
In order to better coordinate the prevention and control of the epidemic situation in COVID-19 and the economic and social development, and to accelerate the recovery of business travel consumption, on April 28th, Fujian held the launching ceremony of "All Fujian Tesco Fujian Business Travel", taking the May Day holiday as an opportunity to kick off a new round of consumption promotion activities in Fujian. Fuzhou took the lead in launching the "Hui Ju Rong Cheng Fu Jian Business Travel" to promote consumption, and issued 9 million yuan of business coupons through the China Unionpay Quick Pass platform, which stimulated the recovery of automobile, home appliances, department stores in business districts, restaurants and other industries and helped the consumer market to pick up.
"The release of a series of measures to promote consumption has stimulated consumers’ desire to buy and enhanced their shopping enthusiasm. Both merchants and shopping malls are full of confidence in the rapid recovery of the market!" Jin Yuqiao, deputy general manager of Taihe Square in East Second Ring Road, told reporters.
"On April 30th, the passenger flow of Taihe Square reached 130,000, with sales of 10.93 million yuan." Jin Yuqiao said that the average daily passenger flow of Taihe Square is 80,000 to 100,000, and it is about 100,000 to 150,000 on weekends. The consumption promotion activities have played a great role in promoting the popularity of shopping malls and the sales of merchants.
Gansu: Online and offline efforts
Shandan shredded dried yak meat, Minle potato vermicelli, Heshui buckwheat vermicelli, Kangxian fern root vermicelli, Dangchang Wubao tea, Anding potato vinegar, Huining Yihe miscellaneous grains health porridge & HELIP; … In the e-commerce platform of Zhenpin Gansu, the "Ganwei" agricultural special products launched by the "Double-product Online Shopping Festival" are very eye-catching.
This year’s "May 1" holiday, Gansu combined with the province’s superior agricultural special products, screened powerful leading e-commerce platforms and enterprises, focused on broadening online sales channels, expanding the scale of online sales, launching the "Ganwei" brand, promoting farmers’ income and helping rural revitalization.
“‘ May Day ’ During this period, 51 products from 19 counties in Gansu Province were promoted online. Promotional products are mainly local agricultural special products. " Zhu Kai, general manager of Zhenpin e-commerce platform in Gansu Province, said that this year’s "Double Product Festival" mainly promoted famous and special products, and made consumers enjoy benefits through activities such as snapping up in a limited time, exploding explosions, and buying one for one. Among them, the discount of Zhenpin Folk Music, Zhenpin Heshui and Zhenpin Jingtai is about 20%, and the discount of some products of Zhenpin Zhuanglang, Zhenpin Dangchang and Zhenpin Anding is 50%.
While online promotion is in full swing, offline promotion is also in progress simultaneously. The "Celebration of May 1st" Consumption Promotion Month in Liangzhou District, Wuwei City, Gansu Province, started on April 30th. The municipal and district finances raised 1 million yuan to promote consumption, launched the consumption promotion month in Liangzhou District, and distributed retail (including household appliances), catering and automobile consumption promotion activities. Minqin County distributed electronic coupons for catering, daily necessities, household and electronic products throughout the county.
Through the combination of "online+offline", Gansu cultivates new bright spots of consumption growth, makes the new trend of consumption upgrading into a new consumption demand that adapts to the multi-level diversification of local urban and rural residents, accelerates the promotion of new consumption upgrading and expansion, and stimulates the potential of urban and rural consumption.
Hainan: Bank merchants participate together.
In order to promote the growth of social consumption, during the "May 1" holiday, Hainan guided banks and commercial enterprises to participate together, and distributed tax-free coupons for shopping, catering and tourism throughout the province in accordance with the principle of "government subsidies, bank support and merchant participation", totaling more than 200 million yuan. The first batch of coupons of 20 million yuan will be distributed to consumers through UnionPay China Unionpay Quick Pass platform from 10: 00 on April 30th.
Statistics provided by the Hainan Provincial Department of Commerce show that as of 17: 00 on May 1, over 80% of the first batch of coupons have been collected. Fu Guoyuan, a citizen of Haikou, has used a number of coupons in the past two days. He told reporters that he bought 116 yuan of daily necessities in the supermarket and paid 96 yuan after using the coupons; Dinner with colleagues costs 260 yuan and pays 180 yuan; In Xinglong Tropical Botanical Garden, it costs 328 yuan to buy vanilla tea, and 228 yuan is actually paid. "Using coupons to buy goods is very cost-effective, and it can be operated on mobile phones, which is very convenient to use." Fu Guoyuan said.
On May 2, the reporter saw in a supermarket in Meiyuan Road, Haikou City that a leaflet of coupons was posted at the door, and many customers used coupons to shop. "The use of coupons has greatly increased the turnover, and we have also increased our publicity efforts, asking customers whether they have received coupons and striving for the biggest discount for customers." Clerk Zhang Hongyin said.
In addition to issuing coupons, Hainan also issued 10 million yuan of digital RMB consumption benefits on May 1 to carry out duty-free shopping activities. Passengers from outlying islands inside and outside Hainan Province can spend money in duty-free shops, which can be directly deducted, and can also be used for preferential activities such as discounts on duty-free shops.
